CN114022189A - Advertisement display method and system based on page scene - Google Patents
Advertisement display method and system based on page scene Download PDFInfo
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Abstract
The embodiment of the application discloses an advertisement display method and system based on a page scene. According to the technical scheme provided by the embodiment of the application, the advertisement data is obtained and processed to obtain advertisement materials in various material styles; when the advertisement of the first page scene is displayed, selecting a first target material of the first page scene from advertisement materials according to a first preset mapping relation between the first page scene and material styles; an advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the technical means, the advertisement materials used by the page scene are determined through the preset mapping relation, and the advertisement display corresponding to the page scene is carried out, so that the flexibility and the universality of the advertisement display can be improved, the design efficiency of the advertisement display is improved, and the advertisement display effect is optimized.
Description
Technical Field
The embodiment of the application relates to the technical field of advertisement display, in particular to an advertisement display method and system based on a page scene.
Background
Currently, in application programs of various terminal devices, native type advertisements are mostly set on different specific pages. The native type advertisement is a common advertisement view style, can be naturally embedded into a certain specific page of an application program, and keeps visual unification and coordination with the layout of other elements in the page, so that the advertising display discomfort is reduced, and the advertising conversion rate is improved. When the native advertisement is displayed, the general scheme in the industry mainly adopts a mode of self-defining setting by a developer, and self-defines the view layout for displaying the advertisement according to the specified advertisement material aiming at a certain specific page in an application program, and then calls an interface of an advertisement software development kit to render a specific picture or a video advertisement, so as to realize the display of the native advertisement.
However, the traditional native advertisement display mode lacks versatility, and for advertisement display of different scenes on different pages, the advertisement view layout needs to be respectively set by self-definition, the design flow of the advertisement display scheme is relatively complex, and the advertisement display lacks flexibility and versatility.
Disclosure of Invention
The embodiment of the application provides an advertisement display method and system based on a page scene, which can solve the technical problem that the design flow of the traditional advertisement display scheme is tedious and long, and improve the flexibility and universality of advertisement display.
In a first aspect, an embodiment of the present application provides an advertisement display method based on a page scene, including:
acquiring advertisement data, and processing the advertisement data to obtain advertisement materials in various material styles;
when the advertisement of a first page scene is displayed, selecting a first target material of the first page scene from the advertisement materials according to a first preset mapping relation between the first page scene and the material style;
generating an advertisement view layout of the first page scene based on the first target material, and rendering and displaying the advertisement view layout to the first page scene.
In a second aspect, an embodiment of the present application provides an advertisement presentation system based on a page scene, including:
the processing module is used for acquiring advertisement data and processing the advertisement data to obtain advertisement materials in various material styles;
the selection module is used for selecting a first target material of a first page scene from the advertisement materials according to a first preset mapping relation between the first page scene and the material styles when the advertisement of the first page scene is displayed;
and the display module is used for generating the advertisement view layout of the first page scene based on the first target material and rendering and displaying the advertisement view layout to the first page scene.
In a third aspect, an embodiment of the present application provides an electronic device, including:
a memory and one or more processors;
the memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the method for page scene based advertisement presentation according to the first aspect.
In a fourth aspect, embodiments of the present application provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the method for advertisement presentation based on page scenes according to the first aspect.
According to the embodiment of the application, the advertisement data is obtained and processed to obtain advertisement materials in various material styles; when the advertisement of the first page scene is displayed, selecting a first target material of the first page scene from advertisement materials according to a first preset mapping relation between the first page scene and material styles; an advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the technical means, the advertisement materials used by the page scene are determined through the preset mapping relation, and the advertisement display corresponding to the page scene is carried out, so that the flexibility and the universality of the advertisement display can be improved, the complicated process that the advertisement view layout is independently and manually set in a single page scene is avoided, the advertisement display process is simplified, the design efficiency of the advertisement display is improved, and the advertisement display effect is optimized.
Drawings
Fig. 1 is a flowchart of an advertisement displaying method based on a page scene according to an embodiment of the present application;
FIG. 2 is a flowchart of generation of advertisement material in an embodiment of the present application;
FIG. 3 is a flowchart of advertisement material processing for various advertisement material styles in an embodiment of the present application;
FIG. 4 is a flowchart of advertisement display of page scene switching in the embodiment of the present application;
FIG. 5 is a flow chart of statistical analysis of advertisement data in an embodiment of the present application;
FIG. 6 is a schematic structural diagram of an advertisement presentation system based on a page scene according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, specific embodiments of the present application will be described in detail with reference to the accompanying drawings. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some but not all of the relevant portions of the present application are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The advertisement display method based on the page scenes aims to generate advertisement materials of different material styles by processing advertisement data, select the advertisement materials used by each page scene according to the mapping relation between the page scenes and the advertisement material styles, and then use the corresponding advertisement materials to display the advertisements of the page scenes, so that the flexibility of advertisement display is improved, and the design efficiency and the design effect of an advertisement display scheme are optimized. For a conventional advertisement display scheme, a developer mostly customizes a view layout for displaying an advertisement for a specific page scene in an application program, and then invokes an interface of an advertisement software development kit to render a specific picture or video advertisement. The specific media material type (picture, text or video) is not fixed and is generally determined by the advertisement provider when the advertisement material is delivered. With the popularity of new streaming media forms such as "information stream", "short video", and the like, functions and page scenes of many application programs become increasingly complex, and many interactive operations such as clicking from pictures to enter information streams, clicking from video cover pictures to enter video streams, and the like, switching among multiple complex scenes occur. Native type ads for a single specific scene have failed to meet the need to coordinate the presentation of the same ad in multiple cross-scene page switches in the past. For example, for a teletext type advertisement, only the relevant page scenes of the teletext list can be embedded. If the advertisement needs to be displayed in different page scenes, developers need to independently set advertisement view layouts according to the different page scenes, the design flow of the whole advertisement display scheme is relatively complex and inconvenient, and the advertisement display lacks flexibility and universality. Based on the above, the advertisement display method based on the page scene is provided, so that the technical problem that the design process of the traditional advertisement display scheme is complicated and long is solved.
Example (b):
fig. 1 is a flowchart of an advertisement display method based on a page scene according to an embodiment of the present application, where the advertisement display method based on a page scene provided in this embodiment may be executed by an advertisement display device based on a page scene, the advertisement display device based on a page scene may be implemented in a software and/or hardware manner, and the advertisement display device based on a page scene may be formed by two or more physical entities or may be formed by one physical entity. Generally, the advertisement display device based on the page scene can be a terminal device such as a computer, a mobile phone, a tablet and the like.
The following description will be given taking the page scene-based advertisement display apparatus as an example of a subject that executes the page scene-based advertisement display method. Referring to fig. 1, the advertisement display method based on a page scene specifically includes:
and S110, acquiring advertisement data, and processing the advertisement data to obtain advertisement materials in various material styles.
When the advertisement is displayed, the advertisement data of the same advertisement are converted into the advertisement materials with different material styles, and then the advertisement materials with corresponding material styles are adaptively configured corresponding to different page scenes, so that the same advertisement is displayed in different page scenes, and the design flow of advertisement display is simplified.
For example, during the running process, the application program of the advertisement presentation device may periodically initiate an advertisement request to the advertisement background through an advertisement SDK (software development kit) to request the advertisement background to update advertisement data. And the corresponding advertisement background end responds to the advertisement request after receiving the advertisement request, puts the displayed advertisement according to the requirement and returns corresponding advertisement data to the advertisement display equipment. Optionally, the advertisement background may also perform advertisement updating by actively issuing advertisement data when the advertisement displayed in the application needs to be updated according to the actual advertisement putting and displaying requirement. In addition, according to the advertisement putting and displaying requirements, the advertisement background can specify the page scene of the current advertisement data needing to be put and displayed, and after the advertisement equipment receives the advertisement data, the advertisement displaying and updating corresponding to the page scene can be carried out according to the specified page scene of the advertisement background.
Furthermore, after receiving the advertisement data, the advertisement display device firstly converts the advertisement data into advertisement materials in various material styles so that each advertisement material is adapted to a corresponding page scene, and the advertisement can be put on and displayed in different page scenes. It will be appreciated that the content format of the advertisement presentation may be different for different page scenes, for example, for a splash page scene at the time of application startup, the content format of the advertisement presentation may be a video advertisement. For the application program home page cover flow scene, the advertisement display content is in the form of cover image advertisement. For a certain page or window in an application program, the advertisement is shown in the form of an image, an icon or a text advertisement. Therefore, the advertisement data are processed to generate the advertisement materials with different material styles, so that the same advertisement is adaptive to advertisement display of different page scenes.
Specifically, the material style includes at least two of a video material style, an image material style, an icon material style, and a text material style. The advertisement materials of the various material styles are obtained by processing the advertisement data, so that the advertisement view layout of different page scenes generated by the advertisement materials is conveniently used for advertisement display, the universality and flexibility of the advertisement display are improved, and the advertisement display design efficiency is optimized. Optionally, the advertisement materials of different material styles may be stored in an independent manner, or may be stored in a manner of matching the advertisement materials of multiple material styles, so that the matched advertisement materials of multiple material styles are displayed in one page scene. For example, the advertisement material with the text material style and the icon material style is stored in a matched manner with the advertisement material with the video material style, the advertisement material with the video material style is used as a main style, the text material style and the icon material style are used as a slave style, and the advertisement material is switched and displayed between the main style and the slave style according to different interactive operations of a user in a page scene, so that the advertisement display effect can be optimized, and the advertisement display diversity is improved.
Generally speaking, the advertisement data returned from the advertisement background may include the advertisement material in multiple material style types, such as the video material style, the image material style, the icon material style, the text material style, and the like, or may be advertisement material in multiple material styles generated by performing advertisement data processing based on a single video resource. Referring to fig. 2, the generation process of the advertisement material includes:
s1101, acquiring advertisement data, and extracting video resources from the advertisement data to serve as advertisement materials in a video material style;
s1102, intercepting a specified video frame from the video resource, and generating an advertisement material in an image material style, an icon material style or a text material style based on the video frame.
Specifically, the advertisement display device processes the advertisement data based on the advertisement software development kit after receiving the advertisement data. As shown in fig. 3, the advertisement presentation apparatus generates advertisement materials of respective different material styles by performing parallel processing based on advertisement data after acquiring the advertisement data through an advertisement software development kit (i.e., advertisement SDK). First, video resources are extracted from advertisement data, and the video resources are used as advertisement materials of a video output style. The method comprises the steps of corresponding to an advertisement material in an image material style or an icon material style, firstly, judging whether image resources exist in advertisement data or not, if so, directly extracting the image resources to serve as the advertisement material in the image material style or the icon material style, and if not, acquiring the advertisement material in the image material style or the icon material style from video resources. Optionally, when it is determined that image resources do not exist in the advertisement data, the embodiment of the present application acquires the advertisement material in the image material format or the icon material format in a manner of capturing a specified video frame from the video resources. Generally, the first frame of a video frame is truncated as advertising material in the form of image material or icon material. In some embodiments, according to the actual screen capture requirement, the advertisement background may also designate a certain video frame in the video resources as a core video frame to inform the advertisement display device to capture the frame of video frame as the advertisement material. In addition, whether the advertisement data has the text resources or not is judged firstly corresponding to the advertisement materials in the text material styles, if so, the text resources are directly extracted to be used as the advertisement materials in the text material styles, otherwise, the appointed video frames are intercepted from the video resources according to the acquisition mode of the image resource advertisement materials, and corresponding text information is obtained by character recognition in the video frames and is used as the advertisement materials in the text material styles.
Furthermore, after the advertisement material processing of all material styles of an advertisement is completed, the embodiment of the application associates each advertisement material through the unique identifier of the current advertisement data so as to store the advertisement materials of various material styles of the advertisement in a unified manner. Optionally, according to actual needs, the advertisement background may issue advertisement data with corresponding identifiers to perform operations such as replacement, update, and supplement on advertisement materials stored in the current advertisement display device.
In one embodiment, for an advertisement that has completed processing of the advertisement material, the advertisement presentation device specifies by itself through the software development kit which page scenes in the application the current advertisement needs to be presented. Optionally, the advertisement background may also directly specify which page scenes the current advertisement needs to be launched and displayed in when the advertisement data is issued, so as to facilitate the subsequent selection of the advertisement material of the current advertisement corresponding to the page scenes for advertisement display.
S120, when the advertisement of the first page scene is displayed, the first target material of the first page scene is selected from the advertisement materials according to the first preset mapping relation between the first page scene and the material style.
Based on the advertisement material stored in advance, when the advertisement of a page scene is displayed, the page scene is defined as a first page scene, and the scene value of the first page scene is determined firstly. When the application program is developed, corresponding scene values are set corresponding to all the page scenes for advertisement display, and the scene values uniquely identify one page scene. Based on the scene value of the first page scene, the method and the device determine the material style of the advertisement material used by the first page scene for advertisement display by inquiring the first preset mapping relation between the first page scene and the material style, further select the advertisement material corresponding to the material style from the advertisement material for advertisement display, and define the selected advertisement material as the first target material. It can be understood that, when the application program is developed, the mapping relationship between the scene value and the corresponding material style is preset corresponding to each page scene for advertisement display, so as to determine the target material of the page scene according to the mapping relationship. According to the actual advertisement display requirement, if a page scene needs to display the video advertisement, the scene value of the page scene is bound with the video material style, and a corresponding mapping relation is constructed. If one page scene needs to display the image advertisement, the scene value of the page scene is bound with the image material style, and a corresponding mapping relation is constructed. By analogy, the mapping relation of different page scenes in the application program can be constructed. For example, a splash screen scene of an application program is bound with a video material style in advance to construct a mapping relation. And when the advertisement of the splash screen page scene is displayed subsequently, the mapping relation is inquired through the scene value, so that the material style of the advertisement material used by the splash screen page scene can be determined to be the video material style, and therefore the advertisement material of the video material style can be selected as the target material from the advertisement materials prestored corresponding to the advertisement, and the video advertisement display is further completed.
In one embodiment, when an advertisement needs to be displayed corresponding to a new page scene, the background of the application program updates the mapping relation stored in the application program by updating the application program, so that the advertisement material style of the new page scene is determined, and a corresponding advertisement material is selected for advertisement delivery based on the advertisement material style. Optionally, the advertisement background may also determine the advertisement material style of the new page scene directly by issuing the mapping relationship of the new page scene.
Optionally, for a page scene, a mapping relationship may be constructed by binding with a plurality of different material styles of an advertisement. It can be understood that when a part of advertisements are displayed, they may include display styles in the form of combined contents of titles and icons, or titles and images, and when a mapping relationship of a scene of the part of advertisement pages is constructed, material styles in various combined forms, such as text material styles, icon material styles, or image material styles, need to be bound with corresponding scene values to construct a mapping relationship. And appointing the display position, the display time and other attribute information of the advertisement materials of each material style in the page scene. Therefore, the advertisement display effect can be optimized by combining the advertisement materials in different material forms.
And S130, generating an advertisement view layout of the first page scene based on the first target material, and rendering and displaying the advertisement view layout to the first page scene.
Further, based on the determined first target material, the advertisement view layout of the first page scene is constructed in the embodiment of the application, so that the advertisement view layout is rendered and displayed to the first page scene, and advertisement display of the first page scene is completed. Wherein the advertisement view layout of the first page scene is generated by populating the advertisement view container of the first page scene with the first target material. It is understood that a corresponding view container is set for each page scene. When the advertisement of the page scene is displayed, the view container of the page scene is transmitted, and then the first target material is filled into the view container, so that the advertisement view layout of the page scene can be obtained.
Specifically, in order to adapt the first target material to the display size of the view container, when the first target material is filled into the view container, the first target material is scaled according to a set scaling rule, and the scaled first target material is filled into the advertisement view container of the first page scene. The display effectiveness of the advertisement view layout is optimized by adaptively scaling the first target material such that the view container is filled with the first target material. It should be noted that, when the first target material is zoomed, the first target material may be zoomed in an equal proportion according to the actually set zoom rule, so that the first target material fills the entire view container. It is also possible to extend the four sides of the first target material to the view container boundaries. The embodiment of the present application does not make fixed restrictions on the specific scaling rule, and is not described herein again.
The advertisement data is obtained and processed to obtain advertisement materials in various material styles; when the advertisement of the first page scene is displayed, selecting a first target material of the first page scene from advertisement materials according to a first preset mapping relation between the first page scene and material styles; an advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the technical means, the advertisement materials used by the page scene are determined through the preset mapping relation, and the advertisement display corresponding to the page scene is carried out, so that the flexibility and the universality of the advertisement display can be improved, the complicated process that the advertisement view layout is independently and manually set in a single page scene is avoided, the advertisement display process is simplified, the design efficiency of the advertisement display is improved, and the advertisement display effect is optimized.
Further, after the advertisement display of the first page scene is completed, through the interaction operation of the user, the advertisement display is performed based on the switching of the page scenes. The process of advertisement display based on switching of page scenes comprises the following steps:
s1401, responding to touch operation of a user, and switching from a first page scene to a second page scene;
s1402, selecting a second target material of the second page scene from the advertisement materials according to a second preset mapping relation between the second page scene and the material style, and displaying the advertisement of the second page scene based on the second target material.
And responding to the touch operation of the user, executing the page scene switching operation, and displaying the advertisement of the second page scene according to the advertisement display mode after switching the scene. For example, as shown in fig. 4, after the user starts the application program to enter the splash screen page scene, the application program marks the current page scene value through its advertisement software development kit (advertisement SDK), queries a preset mapping relation based on the page scene value to determine a target material, generates an advertisement view layout according to the target material, and renders and displays the advertisement view layout as an advertisement video for display. When a user clicks a closing button on an advertisement video, an application interface backs to enter a home page cover scene, a current page scene value is marked based on the home page cover scene, a preset mapping relation is inquired based on the page scene value to determine a target material, an advertisement view layout is generated according to the target material, and the advertisement view layout is rendered and displayed as an advertisement cover image display. Furthermore, through the related interactive operation of the user, after the application interface enters another page scene, the advertisement display is performed by referring to the above mode. Based on the prestored advertisement materials of various material styles and the corresponding mapping relation, the advertisement display under the corresponding scene can be carried out when different page scenes are switched, so that the advertisement display efficiency under the condition of switching different page scenes can be improved, and the display effect is optimized.
In one embodiment, the advertisement data statistical analysis of the application program is further applied, and referring to fig. 5, the advertisement data statistical analysis flow comprises:
s1403, counting advertisement exposure data and click data of each page scene and switching data of each page scene;
and S1404, generating advertisement statistical results based on the advertisement exposure data, the click data and the switching data, and analyzing the advertisement effect according to the advertisement statistical results.
The advertisement data statistics is carried out based on the page scenes, and the exposure and click behaviors of the advertisements are independently counted for the page scenes with different scene values, specifically comprising the exposure times, the exposure time, the click time and the like of the advertisements under the corresponding page scenes. In addition, statistics is correspondingly carried out according to the switching of the advertisement scenes. For example, when the corresponding page scene a is switched to the page scene B, the scene switching data is counted once. Finally, by comparing the advertisement exposure data and the click data under different page scenes, the advertisement display effect of which page scenes is better can be determined. It can be understood that if the advertisement exposure data and the click data of a certain page scene are relatively high, the advertisement display effect of the page scene is considered to be better. When the subsequent application program carries out advertisement putting and displaying, the page scene can be preferentially selected for carrying out advertisement displaying, so that the advertisement click rate is improved, and the advertisement displaying effect is optimized.
Furthermore, by combining the switching data of the page scene, which page switching link has relatively better advertisement display effect can be determined. For example, when the page scene a is switched to the page scene B, the advertisement exposure data and the click data of the page scene B are counted, and when the page scene B is switched to the page scene a, the advertisement exposure data and the click data of the page scene a are counted. By counting advertisement exposure data and click data under the condition of switching two scenes, the advertisement click rate under the condition of switching two page scenes is counted based on the basic data, and the advertisement effect under the condition of switching two page scenes is evaluated based on the advertisement click rate. By analogy, a better page scene switching link is determined by evaluating the advertising effect of all the page scene switching links in the application program. By taking the information as the basis, the subsequent application program can correspondingly set the corresponding page scene switching link for advertisement display, so that the advertisement display effect can be further optimized through advertisement analysis, and the advertisement conversion rate and the yield are improved.
Based on the above embodiments, fig. 6 is a schematic structural diagram of an advertisement presentation system based on a page scene provided by the present application. Referring to fig. 6, the advertisement display system based on a page scene provided in this embodiment specifically includes: a processing module 21, a selection module 22 and a display module 23.
The processing module 21 is configured to obtain advertisement data, and process the advertisement data to obtain advertisement materials in multiple material styles;
the selection module 22 is configured to select a first target material of a first page scene from advertisement materials according to a first preset mapping relationship between the first page scene and a material style when an advertisement of the first page scene is displayed;
the display module 23 is configured to generate an advertisement view layout of the first page scene based on the first target material, and render and display the advertisement view layout to the first page scene.
Specifically, the material styles include at least two of a video material style, an image material style, an icon material style, and a text material style.
The processing module 21 includes:
the acquisition unit is used for acquiring advertisement data and extracting video resources from the advertisement data as advertisement materials in a video material style;
and the generating unit is used for intercepting the specified video frame from the video resource and generating the advertisement material in an image material style, an icon material style or a text material style based on the video frame.
The display module 23 includes:
and the filling unit is used for filling the first target material into the advertisement view container of the first page scene to generate the advertisement view layout of the first page scene. The first target material is zoomed according to a set zooming rule, and the zoomed first target material is filled into an advertisement view container of the first page scene.
Specifically, the advertisement presentation system based on the page scene further includes:
the switching module is used for responding to the touch operation of a user and switching from a first page scene to a second page scene; and selecting a second target material of the second page scene from the advertisement materials according to a second preset mapping relation between the second page scene and the material style, and displaying the advertisement of the second page scene based on the second target material.
The statistical analysis module is used for counting advertisement exposure data and click data of each page scene and switching data of each page scene; and generating an advertisement statistical result based on the advertisement exposure data, the click data and the switching data, and analyzing the advertisement effect according to the advertisement statistical result.
The advertisement data is obtained and processed to obtain advertisement materials in various material styles; when the advertisement of the first page scene is displayed, selecting a first target material of the first page scene from advertisement materials according to a first preset mapping relation between the first page scene and material styles; an advertisement view layout of the first page scene is generated based on the first target material, and the advertisement view layout is rendered and displayed to the first page scene. By adopting the technical means, the advertisement materials used by the page scene are determined through the preset mapping relation, and the advertisement display corresponding to the page scene is carried out, so that the flexibility and the universality of the advertisement display can be improved, the complicated process that the advertisement view layout is independently and manually set in a single page scene is avoided, the advertisement display process is simplified, the design efficiency of the advertisement display is improved, and the advertisement display effect is optimized.
The advertisement display system based on the page scene provided by the embodiment of the application can be used for executing the advertisement display method based on the page scene provided by the embodiment, and has corresponding functions and beneficial effects.
On the basis of the above practical example, an embodiment of the present application further provides an electronic device, with reference to fig. 7, the electronic device includes: a processor 31, a memory 32, a communication module 33, an input device 34, and an output device 35. The memory 32 is a computer readable storage medium, and can be used for storing software programs, computer executable programs, and modules, such as program instructions/modules corresponding to the advertisement presentation method based on page scenes according to any embodiment of the present application (for example, the processing module, the selection module, and the display module in the advertisement presentation system based on page scenes). The communication module 33 is used for data transmission. The processor 31 executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory, that is, implements the above-described advertisement presentation method based on the page scene. The input device 34 may be used to receive entered numeric or character information and to generate key signal inputs relating to user settings and function controls of the apparatus. The output device 35 may include a display device such as a display screen. The electronic device provided by the embodiment can be used for executing the advertisement display method based on the page scene, and has corresponding functions and beneficial effects.
On the basis of the above embodiments, the present application further provides a storage medium containing computer executable instructions, which when executed by a computer processor, are used for executing a page scene-based advertisement presentation method, and the storage medium may be any of various types of memory devices or storage devices. Of course, the storage medium provided in the embodiments of the present application includes computer-executable instructions, and the computer-executable instructions are not limited to the above-mentioned advertisement presentation method based on a page scene, and may also perform related operations in the advertisement presentation method based on a page scene provided in any embodiments of the present application.
The foregoing is considered as illustrative of the preferred embodiments of the invention and the technical principles employed. The present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the claims.
Claims (10)
1. An advertisement display method based on page scenes is characterized by comprising the following steps:
acquiring advertisement data, and processing the advertisement data to obtain advertisement materials in various material styles;
when the advertisement of a first page scene is displayed, selecting a first target material of the first page scene from the advertisement materials according to a first preset mapping relation between the first page scene and the material style;
generating an advertisement view layout of the first page scene based on the first target material, and rendering and displaying the advertisement view layout to the first page scene.
2. The method of claim 1, wherein the material styles include at least two of a video material style, an image material style, an icon material style, and a text material style.
3. The method for displaying advertisement based on page scene as claimed in claim 2, wherein said obtaining advertisement data, processing said advertisement data to obtain advertisement material with multiple material styles comprises:
acquiring advertisement data, and extracting video resources from the advertisement data to serve as advertisement materials in a video material style;
and intercepting a specified video frame from the video resource, and generating an advertisement material in an image material style, an icon material style or a text material style based on the video frame.
4. The method of claim 1, wherein generating an advertisement view layout of the first page scene based on the first target material comprises:
and filling the first target material into an advertisement view container of the first page scene, and generating an advertisement view layout of the first page scene.
5. The method for displaying advertisement based on page scene as claimed in claim 4, wherein the step of filling the first target material into the advertisement view container of the first page scene comprises:
and zooming the first target material according to a set zooming rule, and filling the zoomed first target material into an advertisement view container of the first page scene.
6. The method for displaying advertisement based on page scene as claimed in claim 1, further comprising, after rendering and displaying the advertisement view layout to the first page scene:
responding to touch operation of a user, and switching from the first page scene to a second page scene;
and selecting a second target material of the second page scene from the advertisement materials according to a second preset mapping relation between the second page scene and the material style, and displaying the advertisement of the second page scene based on the second target material.
7. The method for displaying advertisement based on page scene as claimed in claim 6, further comprising, after the advertisement display of the second page scene based on the second target material:
counting advertisement exposure data and click data of each page scene and switching data of each page scene;
and generating an advertisement statistical result based on the advertisement exposure data, the click data and the switching data, and analyzing the advertisement effect according to the advertisement statistical result.
8. An advertisement presentation system based on a page scene, comprising:
the processing module is used for acquiring advertisement data and processing the advertisement data to obtain advertisement materials in various material styles;
the selection module is used for selecting a first target material of a first page scene from the advertisement materials according to a first preset mapping relation between the first page scene and the material styles when the advertisement of the first page scene is displayed;
and the display module is used for generating the advertisement view layout of the first page scene based on the first target material and rendering and displaying the advertisement view layout to the first page scene.
9. An electronic device, comprising:
a memory and one or more processors;
the memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement a method for page scenario based advertisement presentation as recited in any of claims 1-7.
10. A storage medium containing computer-executable instructions for performing the method of any one of claims 1-7 when executed by a computer processor.
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