CN106936920A

CN106936920A - A kind of push control method and device of application message

Info

Publication number: CN106936920A
Application number: CN201710208702.2A
Authority: CN
Inventors: 倪秉炬
Original assignee: Nubia Technology Co Ltd
Current assignee: Nubia Technology Co Ltd
Priority date: 2017-03-31
Filing date: 2017-03-31
Publication date: 2017-07-07

Abstract

The invention discloses a kind of push control method and device of application message, by in target terminal to be pushed waiting push using application message history service condition come determine in target terminal to be pushed wait push application application message push frequency, pushed to target terminal to be pushed according still further to the push frequency treat push application application message.So with the corresponding account of the history of different application on different terminals as foundation, constantly the application message to different application on different terminals is individually determined, so that when application message is pushed, can be carried out according to the push frequency for being best suitable for user's request, it is effectively guaranteed the reasonability of application message push, the different demands of application message of the different user for pushing are met, Consumer's Experience is greatly improved.

Description

A kind of push control method and device of application message

Technical field

The present invention relates to communication technical field, more specifically to the push control method and dress of a kind of application message Put.

Background technology

With the arrival in mobile interchange epoch, various terminal equipment turns into inseparable one of people's daily life already Point.At the same time, user can receive each various application for being pushed of application for terminal in using terminal equipment, also and disappear Breath.And because the hobby between each user is different, different user is also just different for the demand of application message, for example, The application message that some users may apply to some is very interested, and the application message that some are applied is lost interest in, or even Some users may lose interest in the application message of all applications.But in existing application message method for pushing, should With message pushed according to a fixed push frequency, so may result in：If 1. user applies for certain Application message it is very interested, then the push frequency of script is likely to meet the reading requirement of user；If 2. user Lose interest in for certain application message applied, be then likely to cause being sick of for user according to the push frequency of script, or even It is the detest to this application or the brand terminal.No matter there is above-mentioned which kind of situation, can all greatly reduce Consumer's Experience, very To influence brand image, therefore propose that a kind of more reasonably application message method for pushing is pushed to meet different user for application The different demands of message are very necessary.

The content of the invention

The technical problem to be solved in the present invention be existing application message method for pushing cannot meet different user for Using the different demands of PUSH message, for the technical problem, there is provided a kind of push control method and device of application message.

In order to solve the above technical problems, the present invention provides a kind of push control method of application message, methods described includes：

Obtain the history service condition of the application message for waiting to push application in target terminal to be pushed；

The application message for waiting to push application in target terminal to be pushed is determined according to the history service condition Push frequency；

Wait to push the application message of application according to the push frequency is pushed to target terminal to be pushed.

Further, the history service condition bag of the application message for waiting to push application obtained in target terminal to be pushed is stated Include：

Obtain the click of the application message waiting push application of the target terminal to be pushed in upper preset duration section Number of times；

Or,

Judge whether be logged in user account in target terminal to be pushed, if it is not, obtain the target to wait to push eventually Hold the number of clicks of the application message for waiting to push application in upper preset duration section；

If being logged in user account, detect whether the user account also has login on other-end, in this way, obtain institute The number of clicks of the application message waiting push application of the target terminal to be pushed in upper preset duration section is stated, otherwise, is obtained The number of clicks of the application message waiting push application of the user account in upper preset duration section.

Further, it is described according to the history service condition determine in target terminal to be pushed it is described wait push should With the push frequency of application message include：

The target terminal to be pushed that will be got treating in upper preset duration section pushes the application message of application Number of clicks be compared with the first default click threshold, the push frequency is determined according to comparative result；

Or,

The click of the application message waiting push application of the user account that will be got in upper preset duration section Number of times is compared with the second default click threshold, and the push frequency is determined according to comparative result.

Further, it is described according to the history service condition determine in target terminal to be pushed it is described wait push should With application message push frequency before, also include：

Treat that continuous N number of message of the application message of push application before the current message push cycle pushes week described in judging Whether the push frequency in the phase persistently reduces, and the N is the positive integer more than or equal to 2；

If so, being entered to the message push frequency of the application within the continuous N message push cycle according to the first preset strategy Row is raised, and the M is the positive integer more than or equal to 1.

Further, it is described to treat that push applies it according to the push frequency is pushed to target terminal to be pushed Include after application message：

Before current message pushes end cycle, judge to be pushed away to target terminal to be pushed according to the push frequency Waited described in the last item for sending push using application message whether used；

If so, carrying out rise renewal to the push frequency according to the second preset strategy；According to the push frequency after renewal Continue to wait to push the application message of application to described in target terminal push to be pushed within the current push cycle.

Further, the invention provides a kind of push control device of application message, described device includes：

Data obtaining module, for obtain treating in target terminal to be pushed push using the history of application message use Situation；

Frequency control module, for being determined described in target terminal to be pushed to wait to push away according to the history service condition Send the push frequency of the application message of application；

Message pushing module, described treats that push is answered for being pushed to target terminal to be pushed according to the push frequency The application message used.

Further, described information acquisition module includes：

Number of times acquiring unit, application is pushed for obtaining target terminal to be pushed treating in upper preset duration section Application message number of clicks；

Or,

Judging unit, for judging whether be logged in user account in target terminal to be pushed；

Log in detection unit, for when the judging unit judged result is to be, check the user account whether Also there is login on other-end；

Number of times acquiring unit, for the judging unit judged result for it is no when, or it is described login detection unit inspection When surveying result to be, application message that treating push application of the target terminal to be pushed in upper preset duration section is obtained Number of clicks；And for be in the judging unit judged result it is yes, and the login detection unit testing result for it is no when, Obtain the number of clicks of the application message waiting push application of the user account in upper preset duration section.

Further, the frequency control module includes：

Threshold value comparing unit, the target terminal to be pushed for the number of times acquiring unit to be got is pre- upper one If duration section in waiting push using application message number of clicks with first preset click threshold be compared；And be used for The user account that the number of times acquiring unit is got a upper preset duration section in waiting push using application disappear The number of clicks of breath is compared with the second default click threshold；

Frequency determinative elements are pushed, for determining the push frequency according to the comparative result of the threshold value comparing unit.

Further, frequency change judge module, for before frequency control module work, waiting to push described in judgement Using push frequency of the application message in continuous N number of message push cycle before the current message push cycle whether continue Reduce, the N is the positive integer more than or equal to 2；

The frequency control module is additionally operable to when the judged result of frequency change judge module is to be, according to first Preset strategy pushes frequency and raises within the continuous N message push cycle to the message of the application, the M be more than or equal to 1 positive integer.

Further, the push control device of described application message also includes：

Using judge module, for before current message pushes end cycle, judge the message pushing module according to It is described push treated described in the last item that frequency is pushed to target terminal to be pushed push application application message whether by Use；

The frequency control module is additionally operable to when the judged result of the use judge module is to be, default according to second Strategy carries out rise renewal to the push frequency；

Push frequency after the message pushing module is additionally operable to according to renewal continues to described within the current push cycle Target terminal to be pushed is waited to push the application message of application described in pushing.

Beneficial effect

The push control method and device of a kind of application message that the present invention is provided, by treating in target terminal to be pushed Push using application message history service condition come determine in target terminal to be pushed treating push application application message Push frequency, pushed to target terminal to be pushed according still further to the push frequency wait push application application message.So with not It is foundation with the corresponding account of the history of different application in terminal, constantly the application message to different application on different terminals carries out list Solely determine so that when application message is pushed, can be carried out according to the push frequency for being best suitable for user's request, be effectively guaranteed The reasonability that application message is pushed, meets the different demands of application message of the different user for pushing, and greatly improves Consumer's Experience.

Brief description of the drawings

Below in conjunction with drawings and Examples, the invention will be further described, in accompanying drawing：

Fig. 1 is the structural representation for realizing the optional server of each embodiment one of the invention；

A kind of schematic flow sheet of the push control method of application message that Fig. 2 is provided for first embodiment of the invention；

Fig. 3 obtains schematic flow sheet for a kind of specific number of clicks that first embodiment of the invention is provided；

Fig. 4 determines schematic flow sheet for the specific frequency that pushes of one kind that first embodiment of the invention is provided；

Fig. 5 determines schematic flow sheet for the specific frequency that pushes of another kind that first embodiment of the invention is provided；

The schematic flow sheet of a kind of tentative lifting push frequency that Fig. 6 is provided for second embodiment of the invention；

A kind of schematic flow sheet for push frequency raise renewal that Fig. 7 is provided for second embodiment of the invention；

The schematic flow sheet of the click situation of the server record application message that Fig. 8 is provided for third embodiment of the invention；

The basic step schematic flow sheet for entering line frequency adjustment that Fig. 9 is provided for third embodiment of the invention；

A kind of structural representation of the push control device of application message that Figure 10 is provided for fourth embodiment of the invention；

A kind of structural representation of data obtaining module that Figure 11 is provided for fourth embodiment of the invention；

The structural representation of another data obtaining module that Figure 12 is provided for fourth embodiment of the invention；

A kind of structural representation of frequency control module that Figure 13 is provided for fourth embodiment of the invention；

The structure of the push control device of a kind of specific application message that Figure 14 is provided for fifth embodiment of the invention is shown It is intended to；

Figure 15 is the structure of the push control device of another specific application message that fifth embodiment of the invention is provided Schematic diagram.

Specific embodiment

It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.

The mobile terminal of each embodiment of the invention is realized referring now to Description of Drawings.In follow-up description, use For represent element such as " module ", " part " or " unit " suffix only for being conducive to explanation of the invention, itself Not specific meaning.Therefore, " module " can be used mixedly with " part ".

As shown in figure 1, the structural representation to realize the optional server of each embodiment one of the invention, the server At least include：Input and output (IO) bus 11, processor 12, memory 13, internal memory 14 and communicator 15.Wherein,

Input and output (IO) bus 11 respectively with other parts of the server belonging to itself (processor 12, memory 13, Internal memory 14 and communicator 15) connection, and for other parts provide transmission lines.

Processor 12 generally controls the overall operation of the server belonging to itself.For example, processor 12 is performed calculating and true The operation such as recognize.Wherein, processor 12 can be central processing unit (CPU).

The storage processor of memory 13 is readable, the software code that processor is executable, and it is included for control process device 12 Perform the instruction (i.e. software perform function) of functions described herein.

Wherein, in the push control device of the application message that the present invention is provided, data obtaining module, FREQUENCY CONTROL mould are realized Block, message pushing module, frequency change judge module and the software code using the function of judge module are storable in memory Performed in 13, and after being performed or compiled by processor 12.

Internal memory 14, typically using semiconductor memory cell, including random access memory (RAM), read-only storage (ROM), with And cache (CACHE), RAM is most important of which memory.Internal memory 14 is one of important part in computer, and it is The bridge linked up with CPU12, the operation of all programs is carried out all in internal memory in computer, and its effect is for temporary Operational data in Shi Cunfang CPU12, and the data exchanged with the external memory storage such as hard disk, as long as computer is in operation, CPU12 will carry out computing needing the data of computing to be transferred in internal memory, and CPU12 again sends out result after the completion of computing Come.

Communicator 15, generally includes one or more assemblies, and it allows the server and radio communication system belonging to itself Radio communication between system or network.

It is described in detail below by way of specific embodiment.

First embodiment

A kind of reference picture 2, the flow of the push control method of application message that Fig. 2 is provided for first embodiment of the invention is shown It is intended to, including：

S201:Obtain the history service condition of the application message for waiting to push application in target terminal to be pushed；

It is worth noting that, in the present embodiment, the push of application message is carried out by server, and server is being pushed away When sending an application message, this application message can be pushed in all terminals for receiving this application message simultaneously, because This, the target terminal to be pushed in the present embodiment can be many；Server can at the same time obtain this many target and wait to push away Make arrangements for his funeral end wait push application application message history service condition.

S202:Determine to be waited in target terminal to be pushed to push the push of the application message of application according to history service condition frequently Rate；

It should be appreciated that in the present embodiment, wait push using the push frequency of application message can be one section when The push times of the interior application message for waiting to push application, for example, push weekly and wait for 7 times to push the application message applied；Also may be used Be a period of time in application message push bar number, for example weekly push 10 this wait push application application message；May be used also Be every push once or a time interval for the application message for waiting to push application, for example every push in 1 day once or one Bar this wait push application application message.

S203:The application message for waiting to push application is pushed to target terminal to be pushed according to push frequency.

In the present embodiment, wait push using application message history service condition can be this wait push application answer With number of clicks of the message in a certain duration section, the history duration required for reaching certain number of clicks is can also be.

It should be appreciated that in the present embodiment, for the determination of history service condition can be according only to terminal in itself It is determined that.

With wait push using application message history service condition be this wait push application application message at certain for the moment As a example by number of clicks in section long：The now operation of step S201 is specially：

Server obtains the point of the application message waiting push application of the target terminal to be pushed in upper preset duration section Hit number of times.

A kind of specific acquisition modes are：

Terminal reports the terminal equipment of itself after the application message that user clicks on push each time to server The click time of ID, the application ID of the corresponding application of the application message clicked on and click application message；Server is being received Device id to the terminal to report, using ID and after the click time, record the device id, using ID and click time And by association preserve, specifically, can be preserved by forms such as charts, such as shown in table one.

Table one

Device id	Using ID	The click time
			Equipment 1	Using A	35 minutes March 6 day 10 point
Equipment 2	Using B	5 minutes March 6 day 18 point
			Equipment 3	Using C	8 minutes March 6 day 18 point
Equipment 1	Using C	7 minutes March 7 day 12 point
			…	…	…

Hereafter, server clicks on time and different device ids after a wheel push cycle finishes according to record With apply ID, you can corresponding each number of times for being recorded of application for counting each equipment in upper preset duration section, The number of times is the number of clicks of the application message for waiting to push application in upper preset duration section.

It should be appreciated that preset duration section in the present embodiment can arbitrarily be set, for example, can set each pre- If Duan Weiyi push cycle of duration or multiple push cycles.

Specifically acquisition modes are another kind：After the application message that user clicks on push each time, itself remembers terminal The application ID of the clicked on corresponding application of application message of record and the click time of click application message, specifically, can lead to Cross the forms such as chart to be recorded, such as shown in table two.

Table two

Using ID	The click time
		Using A	35 minutes March 6 day 10 point
Using B	5 minutes March 6 day 18 point
		Using C	8 minutes March 6 day 18 point
Using C	7 minutes March 7 day 12 point
		…	…

Terminal clicks on time and different application ID, you can correspondence when finishing in a wheel push cycle according to record Each number of times that is recorded of application for counting the terminal in upper preset duration section, the number of times is in a upper preset duration The number of clicks of the application message of each application of the terminal in section.Afterwards, terminal reports the terminal itself to server Device id, the application ID and each number of times being clicked using corresponding application message of each application.So server is connecing Each target terminal to be pushed is directly obtained by receiving after these data that different terminals are reported in upper preset duration section Interior difference waits the number of clicks of the application message for pushing application.

It should be appreciated that in this acquisition modes, server carries out the push of application message push to all terminals Cycle is to carve at the beginning of identical, and push cycle and finish time is also identical.So just can guarantee that server is pushed away in a wheel When sending end cycle, the application that all targets terminal to be pushed treating in upper preset duration section pushes application can be got The number of clicks of message.

It should be appreciated that in the present embodiment, be can also be according to terminal and use for the determination of history service condition Both family accounts determine jointly.

Still with wait push using application message history service condition be this wait push application application message a certain As a example by number of clicks in duration section：The now operation of step S201 specifically, referring to Fig. 3, including：

S301：Judge whether be logged in user account in target terminal to be pushed；If so, going to S302；Otherwise, go to S303；

S302：Detect whether the user account also has login on other-end；If so, going to S303；Otherwise, go to S304；

S303：Obtain the click of the application message waiting push application of the target terminal to be pushed in upper preset duration section Number of times.

S304：Obtain the number of clicks of the application message waiting push application of the user account in upper preset duration section.

That is, in the present embodiment, only when a user account is only logged in a station terminal equipment, server is The click time of the application message waiting push application of the user account in upper preset duration section can be obtained according to user account Number, and most application message is pushed in that station terminal equipment that user account is logged at last；Otherwise, server only can basis Terminal obtains the number of clicks of the application message waiting push application of the terminal in upper preset duration section in itself.

It is worth noting that, server is determining to be not logged in user account or user account in target terminal to be pushed first Have over multiple terminals simultaneously after login, it obtains target terminal to be pushed treating in upper preset duration section, and push should With application message number of clicks concrete mode with it is above-mentioned determine in itself according only to terminal when mode consistent (hereinafter referred to as go up State mode), narration is not repeated herein.And server obtains user account and treats that push applies it in upper preset duration section The number of clicks of application message is similar with aforesaid way, and a kind of concrete mode is：

Terminal reports the terminal equipment of itself after the application message that user clicks on push each time to server ID, the ID of mark user account, the application ID of the corresponding application of application message for being clicked on and click on application message The click time, by server by association preserve, specifically, can be preserved by forms such as charts, such as shown in table three.

Table three

Device id	ID	Using ID	The click time
				Equipment 1	User a	Using A	35 minutes March 6 day 10 point
Equipment 2	User b	Using B	5 minutes March 6 day 18 point
				Equipment 3	User c	Using C	8 minutes March 6 day 18 point
Equipment 1	User a	Using C	7 minutes March 7 day 12 point
				…		…	…

When starting in the new round push cycle, server can find corresponding target to server according to the device id of record Terminal to be pushed, it is determined that being logged in user account in target terminal to be pushed and user account unique login is waited to push away in the target After end make arrangements for his funeral above, each bar note of the click time of record in upper preset duration section can be found according to ID and using ID Record, so as to count the number of clicks of the application message for waiting to push application for obtaining the user account in upper preset duration section.

Another concrete mode is：

Terminal after the application message that user clicks on push each time, self record ID, using ID and click on Time simultaneously associates preservation.

Terminal click time according to record, ID and applies ID when finishing in a wheel push cycle, you can correspondence The number of times clicked on by each user respectively of application message for counting each application of terminal in upper preset duration section.It Afterwards, terminal again to server report the device id of the terminal itself, each ID, each application ID for applying and each Using the number of times that corresponding application message is clicked.For example reported in the way of shown in table four：

Table four

Device id	ID	Using ID	Number of clicks
				Equipment 1	User a	Using A	10
Equipment 1	User a	Using C	5
				Equipment 1	User b	Using C	6

After these data that different terminals are reported are received, statistics can obtain each user to server after it collects The number of clicks that account is applied to each in upper preset duration section, for example, see shown in table five, user a is when upper one is default The application message using A is had altogether in section long is clicked 21 times, the application message to application B is clicked 0 time, to being answered using C Clicked 11 times with message；And application messages of the user b to application A in upper preset duration section is clicked 0 time, to applying B Application message click 7 times, to application C application message click 0 time.

Table five

Device id	ID	Using ID	Number of clicks
				Equipment 1	User a	Using A	10
Equipment 1	User a	Using C	11
				Equipment 2	User a	Using A	11
Equipment 2	User b	Using B	2
				Equipment 3	User b	Using B	5

It should be appreciated that in this acquisition modes, server carries out the push of application message push to all terminals Cycle is to carve at the beginning of identical, and push cycle and finish time is also identical, and now each terminal can be in same time to clothes Business device carries out data and reports.

It should be appreciated that in the present embodiment, an application can only simultaneously correspond to one user account of login, such as hand The built-in application of machine and the custom system account of mobile phone, and when can log in multiple user accounts simultaneously for an application For, multiple QQ accounts for example can be simultaneously logged on computers, a kind of feasible mode is that server still only obtains the end Hold the number of clicks of the application message for waiting to push application in upper preset duration section.

In the present embodiment, it is the application that terminal treating in upper preset duration section pushes application in history service condition During the number of clicks of message, according to history service condition determine to be waited in target terminal to be pushed to push using application message push away Sending the specific steps of frequency can be, referring to Fig. 4：

S401:The target terminal to be pushed that will be got treating in upper preset duration section pushes the application message of application Number of clicks be compared with the first default click threshold；

S402:Determined to push frequency according to comparative result.

In the present embodiment, a kind of mode of specific determination push frequency is：When number of clicks is less than or equal to first During default click threshold, then turn down it according to certain numerical value or ratio and push frequency, for example：Set the first default click threshold as 3, it is 1 to turn down value, if number of clicks of the terminal in upper preset duration section is less than or equal to 3 times, it is assumed that push week upper one Phase server is 8 to the push frequency of the terminal, then push push frequency of the cycle server to the terminal at this It is changed to 7.When number of clicks is more than the first default click threshold, then maintain original push frequency constant, or according to one Fixed number value or ratio heighten it and push frequency.The user of the application message for so allowing for infrequently seeing push, can receive Less application message, or even application message is not received, puzzlement is caused to this kind of user so as to avoid, improve user's body Test, while receiving application message can produce power consumption, and if user does not see the application message of push, these application message institutes The power consumption of generation is exactly useless power consumption, and receiving less application message can also avoid the generation of terminal useless power consumption, drop Low power consumption of terminal, improves the endurance of terminal；And the user very big for the amount of reading to application message, then can be directed to Property improve its push application message frequency, so as to meet its reading requirement.

It should be appreciated that the threshold number for being compared with number of clicks can flexibly be set, such as set with Two different default click thresholds are compared successively, and refinement adjustment is carried out to pushing frequency again according to comparative result.For example： It is 3 to set the first default click threshold, and it is 5 thirdly to hit threshold value, and the first adjusted value is -1, and the second adjusted value is 0, the 3rd adjustment It is 1 to be worth, and it is 8 to push cycle server to the push frequency of the terminal in a upper message, then, if terminal is default upper one Number of clicks in duration section is less than or equal to 3 times, then push cycle server to the push of the terminal frequently in this message Rate is to be changed to 7；If number of clicks of the terminal in upper preset duration section is more than 3 times and less than or equal to 5 times, at this Message pushes cycle server and the push frequency of the terminal is continued to be maintained 7；If terminal is in upper preset duration section Interior number of clicks is more than 5 times, then it is to be changed to 9 to the push frequency of the terminal to push cycle server in this message. It should be appreciated that what is set is more with the threshold value that number of clicks is compared, then the adjustment mode to pushing frequency for setting More refine.

In the present embodiment, it is that user account treats that push applies it in upper preset duration section in history service condition During the number of clicks of application message, treating according to corresponding to history service condition determines user account pushes the application message of application The specific steps of push frequency be also possible that referring to Fig. 5：

S501:The click of the application message waiting push application of the user account that will be got in upper preset duration section Number of times is compared with the second default click threshold；

S502:Determined to push frequency according to comparative result.

It should be appreciated that specific determine that push the mode of frequency determines to push frequency with above-mentioned according to the step of Fig. 4 When determination mode it is consistent, narration is not repeated herein.It is worth noting that, in the present embodiment, the second default click threshold with First click threshold has no the default click threshold of inevitable magnitude relationship, i.e., second and could be arranged to be more than or less than or equal to the The arbitrary value of one click threshold.

It should be appreciated that the preset duration section in the present embodiment can arbitrarily be set, it might even be possible to be arranged on each time Preset duration Duan Jun during statistics number of clicks is differed, then now corresponding default click threshold is also corresponded to and changed.

It is a kind of feasible if user account has exited login within a certain push cycle in original terminal in the present embodiment Mode be that terminal to server reports the user account to have dropped out login, server reacquires the terminal after being connected to the message The number of clicks of the application message for waiting to push application in upper preset duration section, and redefine push frequency.For example, former The push frequency determined according to the corresponding number of clicks of user account having is 5 weekly, if according to terminal corresponding point in itself The push frequency for hitting number of times determination is 7 weekly, then the server after reporting, and be changed to corresponding push frequency weekly by server 7.

If user account has exited login in original terminal within a certain push cycle and has been logged in another terminal, with Said process is similar to, and another terminal can report it to log in the user account to server, and server should after being connected to the message Originally corresponding push frequency is pushed user account as new push frequency to another terminal.For example, script user's account What number A was logged on the terminal 1 originally, it is 5 weekly to push frequency, and the push frequency of terminal 2 is 8 weekly, as user account A Exit on the terminal 1 and after login in terminal 2, server controls will be changed to 5 weekly to the push frequency of terminal 2.

If in fact, user account is logged off or is required to report and redefine push frequency after logging in every time Rate, it can be very big for the resource consumption of terminal and server, and another feasible mode in the present embodiment is：Terminal with When family account logging status change, relevant information is not reported, server is still answered with original push frequency to terminal With the push of message.

In the present embodiment, before the history service condition of the application message for waiting to push application is obtained, can also be in target Application message controlling switch is set in terminal to be pushed.Now a kind of feasible set-up mode is：Only set in a terminal One application message controlling switch, the application that now whether the application message controlling switch control terminal receives all applications disappears Breath.I.e. when the application message controlling switch is closed, the application message of all transmissions to the terminal is not received；When the application disappears When breath controlling switch is opened, terminal receives the application message of all applications for pushing.

Another feasible set-up mode is：Can also be respectively provided with one for each application in a terminal should Message controlling switch is used, now whether an application message controlling switch only control terminal receives the application message controlling switch institute Corresponding application message.I.e. when the application message controlling switch that certain is applied is closed, the application that terminal does not receive the application disappears Breath, but can still receive the application message of the application of other application message controlling switch unlatching.

It should be appreciated that in above two set-up mode, the control of application message controlling switch is that terminal-pair application disappears The reception process of breath, in fact, application message controlling switch can also be push process of the control server to application message.This When, when target is when only one application message controlling switch of setting in terminal is pushed, server can first detect the application message Whether controlling switch is opened, and only when judging that application message controlling switch is opened, is just pushed to target terminal to be pushed Application message；When target is when each application is respectively arranged with an application message controlling switch in push terminal, service Device can first detect what which the application message controlling switch in target terminal to be pushed was opened, and then server is only to the mesh Mark the application message that terminal to be pushed pushes the application that application message controlling switch is opened.

It should be appreciated that the terminal in the present embodiment can include such as mobile phone, smart phone, notebook electricity Brain, digit broadcasting receiver, PDA (personal digital assistant), PAD (panel computer), PMP (portable media player), lead The mobile terminal, or the such as fixed terminal of numeral TV, desktop computer etc. of boat device etc..

It should be appreciated that each step in the present embodiment can have server as shown in Figure 1 to complete, specifically , the push of application message and the operation of remaining information exchange are the communicators 15 by server to be completed, and other The operations such as the judgement of condition, the adjustment for pushing frequency are held via processor 12 by storing the code in memory 13 Capable.

The push control method of the application message that the present embodiment is provided, with the corresponding history feelings of different application on different terminals Condition is foundation, and constantly the push frequency to the application message of different application on different terminals is individually determined so that pushed During application message, can be carried out according to the push frequency for being best suitable for user's request so that the application message of user preferences can be pushed away That send is more, and the application message not liked for user then reduces push and do not push even, is so effectively guaranteed application The reasonability that message is pushed, meets the different demands of application message of the different user for pushing, and greatly improves user Experience.

Second embodiment

The present embodiment is on the basis of embodiment one, to make further schematically illustrate to technical scheme.

In the present embodiment, for pushing the user that frequency is persistently reduced, can be pushed in several message to pushing frequency Tentative raising is carried out in cycle, to attempt being lifted the user to the click volume of application message, specifically, reference picture 6, Fig. 6 is A kind of tentative lifting that second embodiment of the invention is provided pushes the schematic flow sheet of frequency, including：

S601：Obtain the history service condition of the application message for waiting to push application in target terminal to be pushed；

S602：Judge to wait that continuous N number of message of the application message for pushing application before the current message push cycle is pushed Whether the push frequency in the cycle persistently reduces；If so, going to S603；Otherwise go to S604.

S603：The message push frequency of the application is entered within the continuous N message push cycle according to the first preset strategy Row is raised, and goes to S605；

S604：Determine to be waited in target terminal to be pushed to push the push of the application message of application according to history service condition frequently Rate, goes to S605；

S605：The application message for waiting to push application is pushed to target terminal to be pushed according to push frequency.

It is worth noting that, in the present embodiment, N is the positive integer more than or equal to 2, and M is the positive integer more than or equal to 1, but N The magnitude relationship of determination is had no and M between.

In the present embodiment, the first preset strategy can be according to fixed frequency within the continuous N message push cycle Raising value is improved to pushing frequency.

For example, it is that 3, M is also 3 to set N, raising value is 5.It is 1 week to set message and push the cycle, and first presets click threshold It is 3, it is -1 to turn down value.Be located at a certain in a certain target terminal to be pushed was waited to push in first week using application message push away Frequency is sent for 5, and the number of clicks of user is less than or equal to 3.Push frequency so in second week is 4；If second week Number of clicks be less than or equal to 3, then the push frequency at the 3rd week be 3 articles；The push frequency of the 4th week is 2 articles；Then, Server judge in target terminal to be pushed this wait the push frequency continuous 3 weeks of the application message for pushing application persistently Reduce, hereafter the push frequency from the 5th week to the 7th week be successively on be adjusted to 7 articles, 12 articles, 17 articles.

It should be appreciated that when being 0 for pushing frequency, frequency is pushed thereafter can not possibly be reduced again, i.e., next to push away Even if send the frequency in cycle needs to continue to lower according to setting means, the frequency after its adjustment is also only 0, for continuous two When week push frequency is 0, reduction should be also determined that it is.

For example, it is that 3, M is also 3 still to set N, raising value is 5.It is 1 week to set message and push the cycle, and first presets click Threshold value is 3, and it is -1 to turn down value.First week is located to a certain application message for waiting to push application in a certain target terminal to be pushed Push frequency be 3, and user number of clicks be less than or equal to 3.So at the 2nd week, the push frequency to the user is 1 Article, the 3rd week, the push frequency of the 4th week be 0；Then the push frequency from the 5th week to the 7th week is respectively 5 articles, 10 articles and 15 articles.

After being improved to pushing frequency according to fixed frequency raising value within the continuous N message push cycle, one Planting feasible mode is：On the basis of the push frequency before raising, always according to the adjustment mode pair described in embodiment one Push frequency after rise is adjusted；As a example by above example, the push frequency before rise is that the push frequency of the 4th week is 0 Bar, then the push frequency of the 8th week according to a upper preset duration section in wait push application application message number of clicks, 0 It is adjusted on the basis of bar and is obtained.

Another feasible mode is：On the basis of the push frequency after rise, described in embodiment one Adjustment mode is adjusted to the push frequency after rise；It it is within the 7th week 15 articles as a example by above example, then the push of the 8th week is frequently Rate is adjusted according to the number of clicks of the application message for waiting to push application in upper preset duration section on the basis of 15 Obtain.

It should be understood that yes, in the present embodiment, determining whether that the another way that tentative lifting pushes frequency is：Judge Wait that the application message for pushing application is less than predeterminated frequency threshold value in the push frequency that a upper message pushes the cycle.

For example, setting predeterminated frequency threshold value for 2, M is 3, raising value is 5, and message pushed the cycle for 1 week.If the 8th week pushing away It is 1 to send frequency, then the push frequency of the 9th week to the 11st week is followed successively by 6 articles, 11 articles and 16 articles.

It is worth noting that, in the present embodiment, the frequency threshold value that tentative lifting pushes frequency can be set, carrying out The number of times that tentative lifting pushes frequency is reached after the frequency threshold value, i.e., no longer carry out tentative lifting.For example：Number of times is set Threshold value is that 2, N is that 3, M is also 3, and raising value is 3.It is 1 week to set message and push the cycle, and first to preset click threshold be 3, is turned down It is worth for -2.If user treat each time push using the number of clicks of application message be respectively less than or equal to 3, and the 1st week pushes away Send frequency for 8, then the push frequency of the 2-4 weeks is followed successively by 6 articles, 4 articles, 2 articles, and the push frequency of hereafter the 5-7 weeks is followed successively by 5 Bar, 8,11, as carry out for the first time within the 5-7 weeks it is tentative lifting push frequency time；Hereafter the push of the 8-10 weeks Frequency is followed successively by 9,7,5, and the push frequency of hereafter the 11-13 weeks is followed successively by 8 articles, 11 articles, 14 articles, now 11-13 As carry out the time that tentative lifting pushes frequency week for the second time.After at this, tentative lifting pushes frequency twice i.e. no longer Carry out tentative lifting and push frequency.

If it should be appreciated that after carrying out tentative lifting and pushing frequency, user treats the application for pushing application The number of clicks of message has a distinct increment, such as be promoted to more than the less than or equal to the first default click threshold from before One click threshold, then judge that user waits that pushing application has recurred to interest and attention rate, pair can also now be carried out to this The number of times that tentative lifting pushes frequency is refreshed, still as a example by above example, if carry out tentative lifting in first time pushed In the 5-7 weeks of frequency, the number of clicks in user's a certain week has been more than the first default click threshold 3, then judge to need to refresh, brush If occurring that the situation that tentative lifting pushes frequency need to be carried out again after new, its tentative lifting number of times is still for twice.

To avoid user from not terminating in the current message push cycle, but the application message pushed according to the push frequency for determining Bar number has been pushed, so as to cause user to check application message intentionally, but can not receive the feelings of application message within remaining time The appearance of condition, in the present embodiment, according to push frequency pushed to target terminal to be pushed treat push application application message it Afterwards, also include, referring to Fig. 7：

S701:Judge according to push frequency to the last item that target terminal to be pushed is pushed treat push using application disappear Whether breath is used；If so, turning S702；Otherwise, terminate.

It should be appreciated that the use in the present embodiment can be specifically user to wait to push the application of application to the last item Message carries out click access.

S702:Rise renewal is carried out to pushing frequency according to the second preset strategy.

In the present embodiment, the second preset strategy can carry out rise renewal according to a fixed upper tone pitch, for example, If currently push frequency be 5/week, but before all end of day this 5 just distributed, then judge the 5th article of PUSH message user Whether have click, if any, then it is 6/week to update the current frequency that pushes, such server there is this to wait to push using application disappear Breath be when can push, can again to target terminal to be pushed push one this wait to push the application message applied, if user Continue to click this application message, then it is 7/week ... to continue to update the current frequency that pushes, by that analogy, so as to ensure to use Family can still receive the push of application message when application message is checked intentionally.It should be appreciated that being further true It is interested in the application message of the application to recognize user, can also further set only user click this wait push application During whole application messages that correspondence is pushed, just rise renewal can be carried out to pushing frequency.

It should be appreciated that in the present embodiment, a setting page can be provided in whole supplying system, for certain It is individual to wait that pushing the parameters such as each default click threshold of application, each adjusted value, message push cycle, preset duration section enters Row configuration.The setting page can be set in the server, to push application to treating in all of target terminal to be pushed Carry out unifying configuration.

The push control method of the application message that the present embodiment is provided, is ensureing the rational premise that application message is pushed Under, by pushing the terminal that frequency is persistently reduced, push the tentative lifting of frequency, contribute to lifting user to treat and push away Send the attention rate and degree of use of application；Simultaneously according to push frequency pushed to target terminal to be pushed treat push application application After message, to current message push the cycle do not terminate, and user to push application message interest it is larger in the case of, raise Current message pushes the push frequency in cycle so that user can continue to receive PUSH message, meet it and application message is looked into Demand is read, Consumer's Experience is improved.

3rd embodiment

Technical scheme for a better understanding of the present invention, the present embodiment on the basis of embodiment one and embodiment two, with History service condition, the click that history service condition is a upper preset time period are determined according to both terminal and user account jointly Number of times, push frequency are the application message bar number that a message pushes cycle push, and preset time period is that a message is pushed Present invention work is further illustrated in case of cycle.

Reference picture 8, the flow of the click situation of the server record application message that Fig. 8 is provided for third embodiment of the invention Figure, including：

S801：User clicks on the application message for pushing；

S802：Recording equipment ID, using ID with click on the time；

S803：If being logged in user account, ID is recorded.

Thereafter, according to the device id, ID for recording, using ID and the incidence relation of click time, you can corresponding The application message number of clicks of equipment or user to different application within the upper message push cycle was counted, and is stored in service In device.

After a message pushes cycle completion, server prepares to be pushed to certain application message for waiting to push application Before certain target terminal to be pushed, it is necessary to redefine frequency adjustment, its basic step referring to Fig. 9, including：

S901:Inquire about the application message controlling switch opening situation that target terminal to be pushed is set；

S902:Judge whether application message controlling switch is opened, if going to S903；Otherwise, terminate.

S903:This for obtaining the terminal applies the number of clicks within the last message push cycle；

S904:Push frequency is carried out according to predetermined policy according to the magnitude relationship between number of clicks and default click threshold Adjustment.

For step S904, specifically, as a example by having three different default click thresholds, in the setting that server is provided Page selection is corresponding to be waited to push application, is set gradually this and is waited to push the first click threshold of application, the second click threshold and the The value of three click thresholds, message push cycle, the first adjusted value, the second adjusted value, the 3rd adjusted value, the 4th adjusted value.Now Magnitude relationship between click threshold is preset with three differences according to number of clicks respectively, you can correspondence is found for being adjusted Adjusted value, so that it is determined that currently push the cycle push frequency.For example：Set certain and wait that the message for pushing application pushes the cycle It it is 1 week, the first click threshold is 2, and the second click threshold is 5, it is 8 thirdly to hit threshold value, the first adjusted value is the -1, second adjustment It is worth for the 0, the 3rd adjusted value is that the 1, the 4th adjusted value is 2.If the push frequency in user's a certain week is 10, if one week inherence of user sets For upper click, this is 2 using the number of times of PUSH message, then the push frequency after next week adjustment is 9, at this week at most 9 message are pushed to the equipment；If it is 5 that user clicks on this using the number of times of PUSH message in one week in inherent equipment, because its is big 5 are equal in 2, so the push frequency after next week adjustment is 10, frequency keeps constant；If one week inherent equipment of user This is 6 using the number of times of PUSH message for upper click, because it is more than 5 less than 8, so the push frequency after next week adjustment is It is 11；If it is 10 that user clicks on this using the number of times of PUSH message in one week in inherent equipment, because it is more than 8, so next Push frequency after week adjustment is 12.

The push frequency for pushing application continuous N number of information pushing cycle is waited all for certain target terminal to be pushed certain Situation in the state of downward, in server offer treats the setting page that push is applied corresponding to this, can also set gradually This waits that the frequency for pushing application lowers periodicity (i.e. N values), frequency upgrading and attempts periodicity (i.e. M values) and frequency raising value. For example：It is 3 to set frequency and lower periodicity, and it is 3 that frequency upgrading attempts periodicity, and frequency raising value is 5.Answered when waiting to push to this Other specification is set to：Message pushes the cycle for 1 week, the first click threshold are that the 2, first adjusted value is -1.If the 1st week Target terminal to be pushed this wait push application application message push frequency be 2, then at the 2nd week, push frequency be Be 1, the 3rd week, the push frequency of the 4th week be 0；Then the push frequency from the 5th week to the 7th week is just promoted to 5,10 and successively 15.After this 3 weeks push frequency upgradings are finished, continue to enter line frequency determination according to frequency determination mode before.

The push control method of the application message that the present embodiment is provided, can be according to the click before user to application message Situation determines the frequency of the application message of required push within the current message push cycle, so that answering different user Personalization is able to the push bar number of message, the different demands of application message of the different user for pushing is met, greatly Improve Consumer's Experience.

Fourth embodiment

Reference picture 10, a kind of structure of the push control device of application message that Figure 10 is provided for fourth embodiment of the invention Schematic diagram, including：

Data obtaining module 101, the history for obtaining the application message for waiting to push application in target terminal to be pushed Service condition；

Frequency control module 102, for being determined to treat that push applies it in target terminal to be pushed according to history service condition The push frequency of application message；

Message pushing module 103, for pushing the application for waiting to push application to target terminal to be pushed according to push frequency Message.

It should be appreciated that in the present embodiment, wait push using the push frequency of application message can be one section when It is interior this wait push application application message push times；It can also be the push bar number of application message in a period of time；Also Can be it is every push once or one this wait push application application message time interval.

With wait push using application message history service condition be this wait push application application message at certain for the moment As a example by number of clicks in section long：Now data obtaining module 101, referring to Figure 11, including：

Number of times acquiring unit 1011, application is pushed for obtaining target terminal to be pushed treating in upper preset duration section Application message number of clicks.

Now, a kind of specific acquisition modes are：Terminal after the application message that user clicks on push each time, to clothes Device id that business device reports the terminal itself, the application ID of the corresponding application of application message for being clicked on and click on application and disappear The click time of breath；, receiving the device id of the terminal to report, using ID and after the click time, record should for server Device id, using ID and click on the time and by association preservation, specifically, can be preserved by forms such as charts.

Hereafter, number of times acquiring unit 1011 is after a wheel push cycle finishes, according to click time and not of record With device id and apply ID, you can it is corresponding count a upper preset duration section in each equipment each application remembered The number of times of record, the number of times is the number of clicks of the application message for waiting to push application in upper preset duration section.Should manage Solution, preset duration section in the present embodiment can arbitrarily be set.

Specifically acquisition modes are another kind：After the application message that user clicks on push each time, itself remembers terminal The application ID of the clicked on corresponding application of application message of record and the click time of click application message, specifically, can lead to The forms such as chart are crossed to be recorded.

Terminal clicks on time and different application ID, you can correspondence when finishing in a wheel push cycle according to record Each number of times that is recorded of application for counting the terminal in upper preset duration section, the number of times is in a upper preset duration The number of clicks of the application message of each application of the terminal in section.Afterwards, terminal reports the terminal itself to server Device id, the application ID and each number of times being clicked using corresponding application message of each application.So server is connecing Receive after these data that different terminals are reported, number of times acquiring unit 1011 can directly obtain each target terminal to be pushed Difference in upper preset duration section waits the number of clicks of the application message for pushing application.

It should be appreciated that in this acquisition modes, 103 pairs of all terminals of message pushing module carry out application message and push away The push cycle sent is to carve at the beginning of identical, and push cycle and finish time is also identical.So just can guarantee that in a wheel When pushing end cycle, number of times acquiring unit 1011 can get all targets terminal to be pushed in upper preset duration section Wait push application application message number of clicks.

Still with wait push using application message history service condition be this wait push application application message a certain As a example by number of clicks in duration section：Now data obtaining module 101, referring to Figure 12, including：

Judging unit 1012, for judging whether be logged in user account in target terminal to be pushed；

Detection unit 1013 is logged in, for when judging unit judged result is to be, checking user account whether at other Also there is login in terminal；

Number of times acquiring unit 1011, for the judged result of judging unit 1012 for it is no when, or log in detection unit 1013 testing results are for when being, acquisition target terminal to be pushed treating in upper preset duration section pushes the application message of application Number of clicks；And for being yes in the judged result of judging unit 1012, and it is no to log in the testing result of detection unit 1013 When, obtain the number of clicks of the application message waiting push application of the user account in upper preset duration section.

That is, in the present embodiment, only when a user account is only logged in a station terminal equipment, number of times is obtained Unit 1011 just can according to user account obtain the user account a upper preset duration section in waiting push using application disappear The number of clicks of breath；Otherwise, number of times acquiring unit 1011 can only obtain the terminal a upper preset duration section in waiting push should With application message number of clicks.

It is worth noting that, judging unit 1012 is determining to be not logged in user account in target terminal to be pushed first or is stepping on After record detection unit 1013 judges user account while there is login over multiple terminals, number of times acquiring unit 1011 obtains mesh Mark terminal to be pushed a upper preset duration section in wait push application application message number of clicks concrete mode with it is upper The mode stated when determining in itself according only to terminal is consistent (hereinafter referred to as aforesaid way), and narration is not repeated herein.And server is obtained The number of clicks for taking the application message waiting push application of the user account in upper preset duration section is similar with aforesaid way, and one Planting concrete mode is：

Terminal reports the terminal equipment of itself after the application message that user clicks on push each time to server ID, the ID of mark user account, the application ID of the corresponding application of application message for being clicked on and click on application message The click time, by server by association preserve, specifically, can be preserved by forms such as charts.

When starting in the new round push cycle, server can find corresponding target and wait to push according to the device id of record Terminal, by judging unit 1012 and log in detection unit 1013 determine target terminal to be pushed on be logged in user account and After user account unique login is in the target terminal to be pushed, number of times acquiring unit 1011 according to ID and can apply ID Each bar record of click time of record in upper preset duration section is found, so that counting, to obtain the user account pre- upper one If the number of clicks of the application message for waiting to push application in duration section.

Another concrete mode is：

Terminal after the application message that user clicks on push each time, terminal self record ID, using ID and The click time simultaneously associates preservation.When finishing in a wheel push cycle, terminal is according to the click time, ID that record and application ID, you can the corresponding application message for counting each application of the terminal in upper preset duration section is respectively by each user The number of times of click.Afterwards, terminal again to server report the device id of the terminal itself, each ID, each apply should With ID and each number of times being clicked using corresponding application message.

Server after these data that different terminals are reported are received, after number of times acquiring unit 1011 is collected Statistics can obtain the number of clicks that each user account is applied to each in upper preset duration section.

It should be appreciated that in this acquisition modes, message pushing module 103 when the push of application message is carried out, The push cycle that all terminals are carried out with application message push should be carve at the beginning of identical, and push cycle and at the end of Carve also identical, now each terminal can carry out data and reports in same time to server.

In the present embodiment, it is the application that terminal treating in upper preset duration section pushes application in history service condition During the number of clicks of message, frequency control module 102 includes, referring to Figure 13：

Threshold value comparing unit 1021, the target terminal to be pushed for number of times acquiring unit 1011 to be got is pre- upper one If duration section in waiting push using application message number of clicks with first preset click threshold be compared；

And user account the treating in upper preset duration section for number of times acquiring unit 1011 to be got pushes Using the number of clicks of application message be compared with the second default click threshold.

Frequency determinative elements 1022 are pushed, for determining to push frequency according to the comparative result of threshold value comparing unit 1021.

In the present embodiment, the target terminal to be pushed that threshold value comparing unit 1021 gets number of times acquiring unit 1011 A upper preset duration section in waiting push using application message number of clicks with first preset click threshold be compared When, the mode that a kind of specific determination for pushing frequency determinative elements 1022 pushes frequency is：When number of clicks is less than or equal to During the first default click threshold, then turn down it according to certain numerical value or ratio and push frequency.When number of clicks is preset more than first During click threshold, then maintain original push frequency constant, or its push frequency is heightened according to certain numerical value or ratio.Thus So that infrequently see the user of the application message of push, less application message can be received, or even do not receive using disappearing Breath, puzzlement is caused to this kind of user so as to avoid, and improves Consumer's Experience, while it is that can produce power consumption to receive application message , and if user does not see the application message of push, the power consumption produced by these application messages is exactly useless power consumption, and is received The generation of terminal useless power consumption can be also avoided to less application message, power consumption of terminal is reduced, the endurance of terminal is improve； And the user very big for the amount of reading to application message, then the frequency of the application message of its push can be targetedly improved, So as to meet its reading requirement.

It should be appreciated that the threshold number for being compared with number of clicks can flexibly be set, such as set with Two different default click thresholds are compared successively, and refinement adjustment is carried out to pushing frequency again according to comparative result.Set It is more with the threshold value that number of clicks is compared, then set to push frequency adjustment mode more refine.

It should be appreciated that the user account that threshold value comparing unit 1021 gets number of times acquiring unit 1011 is upper one Treating in preset duration section push using the number of clicks of application message be compared with the second default click threshold, push frequently The mode that the specific determination of rate determining unit 1022 pushes frequency is consistent with aforementioned manner.It should be appreciated that second is default Click threshold has no the default click threshold of inevitable magnitude relationship, i.e., second and could be arranged to be more than or small with the first click threshold In or equal to the first click threshold arbitrary value.

It is a kind of feasible if user account has exited login within a certain push cycle in original terminal in the present embodiment Mode be that terminal to server reports the user account to have dropped out login, after server is connected to the message, number of times acquiring unit The number of clicks of the application message waiting push application of the 1011 reacquisition terminals in upper preset duration section, pushes frequency Determining unit 1022 redefines push frequency.

If user account has exited login in original terminal within a certain push cycle and has been logged in another terminal, with Said process is similar to, and another terminal can report it to log in the user account to server, after server is connected to the message, pushes Frequency determinative elements 1022 using the user account originally corresponding push frequency as the new push frequency of another terminal.

If in fact, user account is logged off or is required to report and redefine push frequency after logging in every time Rate, it can be very big for the resource consumption of terminal and server, and another feasible mode in the present embodiment is：Terminal with When family account logging status change, relevant information is not reported, message pushing module 103 is still with original push frequency to end End carries out the push of application message.

In the present embodiment, data obtaining module 101 obtain wait push application application message history service condition it Before, application message controlling switch can also be set in target terminal to be pushed.Now a kind of feasible set-up mode is：One One application message controlling switch is only set in individual terminal, and now whether the application message controlling switch control terminal receives all The application message of application.I.e. when the application message controlling switch is closed, the application message of all transmissions to the terminal does not connect Receive；When the application message controlling switch is opened, the application that terminal receives all applications that message pushing module 103 is pushed disappears Breath.

It should be appreciated that in above two set-up mode, the control of application message controlling switch is that terminal-pair application disappears The reception process of breath, in fact, application message controlling switch can also be push process of the control server to application message.This When, when target is when only one application message controlling switch of setting in terminal is pushed, server can first detect the application message Whether controlling switch is opened, and only when judging that application message controlling switch is opened, is just pushed to target terminal to be pushed Application message；When target is when each application is respectively arranged with an application message controlling switch in push terminal, service Device can first detect what which the application message controlling switch in target terminal to be pushed was opened, then message pushing module 103 application messages that the application that application message controlling switch is opened only is pushed to target terminal to be pushed.

It should be appreciated that the push control device of the application message that the present embodiment is provided, realizes data obtaining module, frequency Rate control module and message pushing module, and the software code of the function of each submodule are storable in clothes as shown in Figure 1 It is engaged in the memory 13 of device, and execution after being performed or compile by processor 12.

The push control device of the application message that the present embodiment is provided, different terminals are obtained by data obtaining module 101 The corresponding account of the history of upper different application so that frequency control module 102 constantly disappears to the application of different application on different terminals The push frequency of breath is individually determined so that message pushing module 103 push application message when, can according to be best suitable for use The push frequency of family demand is carried out so that it is more that the application message of user preferences can be pushed, and do not liked for user Application message then reduces push and does not push even, is so effectively guaranteed the reasonability of application message push, meets difference The different demands of application message of the user for pushing, greatly improve Consumer's Experience.

5th embodiment

The present embodiment is on the basis of example IV, to make further schematically illustrate to technical scheme.

In the present embodiment, for pushing the user that frequency is persistently reduced, can be pushed in several message to pushing frequency Tentative raising is carried out in cycle, to attempt lifting click volume of the user to application message, specifically, the push of application message Control device also includes, referring to Figure 14：

Frequency changes judge module 104, for before the work of frequency control module 102, judging the application for waiting to push application Whether push frequency of the message in the continuous N number of message push cycle before the current message push cycle persistently reduces.

Now, frequency control module 102 be additionally operable to frequency change judge module 104 judged result for be when, according to First preset strategy is raised within the continuous N message push cycle to the message push frequency of the application.

And frequency control module 102 within the continuous N message push cycle according to fixed frequency raising value to push frequency After rate is improved, a kind of feasible mode is：On the basis of the push frequency before raising, frequency control module 102 is still The old adjustment mode according to described in embodiment one is adjusted to the push frequency after rise；Another feasible mode It is：On the basis of the push frequency after rise, frequency control module 102 is always according to the adjustment mode pair described in embodiment one Push frequency after rise is adjusted.

It is worth noting that, in the present embodiment, the frequency threshold value that tentative lifting pushes frequency can be set, carrying out The number of times that tentative lifting pushes frequency is reached after the frequency threshold value, i.e., no longer carry out tentative lifting.

If it should be appreciated that after carrying out tentative lifting and pushing frequency, user treats the application for pushing application The number of clicks of message has a distinct increment, for example, be promoted to more than the less than or equal to the first default click threshold from before One click threshold, then judge that user waits that pushing application has recurred to interest and attention rate, pair can also now be carried out to this The number of times that tentative lifting pushes frequency is refreshed.

To avoid user from not terminating in the current message push cycle, but the application message pushed according to the push frequency for determining Bar number has been pushed, so as to cause user to check application message intentionally, but can not receive the feelings of application message within remaining time The appearance of condition, in the present embodiment, according to push frequency pushed to target terminal to be pushed treat push application application message it Afterwards, the push control device of application message also includes, referring to Figure 15：

Using judge module 105, for judging that message pushing module 103 is pushed away according to frequency is pushed to target terminal to be pushed The last item for sending wait push using application message whether used.

Now, frequency control module 102 is additionally operable to when using the judged result of judge module 105 to be, according to second Preset strategy carries out rise renewal to pushing frequency；Push frequency after message pushing module 103 is additionally operable to according to renewal is being worked as Continue to push the application message for waiting to push application to target terminal to be pushed in the preceding push cycle.

In the present embodiment, frequency control module 102 updates tool according to the second preset strategy to pushing frequency and raise Body can be：Rise renewal is carried out according to a fixed upper tone pitch.It should be appreciated that to further confirm that user is to this The application message of application is interested, can also further set only user click this wait push application correspondence push it is complete During portion's application message, frequency control module 102 just can carry out rise renewal to pushing frequency.

It should be appreciated that the push control device of the application message that the present embodiment is provided, realizes data obtaining module, frequency Rate control module, message pushing module, frequency change judge module and the software code using the function of judge module can be stored Performed in the memory 13 of server as shown in Figure 1, and after being performed or compiled by processor 12.

The push control device of the application message that the present embodiment is provided, is ensureing the rational premise that application message is pushed Under, by pushing the terminal that frequency is persistently reduced, push the tentative lifting of frequency, contribute to lifting user to treat and push away Send the attention rate and degree of use of application；Simultaneously according to push frequency pushed to target terminal to be pushed treat push application application After message, to current message push the cycle do not terminate, and user to push application message interest it is larger in the case of, raise Current message pushes the push frequency in cycle so that user can continue to receive PUSH message, meet it and application message is looked into Demand is read, Consumer's Experience is improved.

It should be noted that herein, term " including ", "comprising" or its any other variant be intended to non-row His property is included, so that process, method, article or device including a series of key elements not only include those key elements, and And also include other key elements being not expressly set out, or also include for this process, method, article or device institute are intrinsic Key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that including this Also there is other identical element in the process of key element, method, article or device.

The embodiments of the present invention are for illustration only, and the quality of embodiment is not represented.

Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases The former is more preferably implementation method.Based on such understanding, technical scheme is substantially done to prior art in other words The part for going out contribution can be embodied in the form of software product, and the computer software product is stored in a storage medium In (such as ROM/RAM, magnetic disc, CD), including some instructions are used to so that a station terminal equipment (can be mobile phone, computer, clothes Business device, air-conditioner, or network equipment etc.) perform method described in each embodiment of the invention.

Embodiments of the invention are described above in conjunction with accompanying drawing, but the invention is not limited in above-mentioned specific Implementation method, above-mentioned specific embodiment is only schematical, rather than restricted, one of ordinary skill in the art Under enlightenment of the invention, in the case of present inventive concept and scope of the claimed protection is not departed from, can also make a lot Form, these are belonged within protection of the invention.

Claims

1. the push control method of a kind of application message, it is characterised in that including：

According to the history service condition determine in target terminal to be pushed it is described wait to push using application message push away Send frequency；

2. the push control method of application message as claimed in claim 1, it is characterised in that the acquisition target is waited to push eventually Treating on end push using the history service condition of application message include：

Obtain the number of clicks of the application message waiting push application of the target terminal to be pushed in upper preset duration section；

Or,

Judge whether be logged in user account in target terminal to be pushed, if it is not, obtain target terminal to be pushed existing The number of clicks of the application message for waiting to push application in upper preset duration section；

If being logged in user account, detect whether the user account also has login on other-end, in this way, obtain the mesh The number of clicks of the application message waiting push application of the terminal to be pushed in upper preset duration section is marked, otherwise, obtains described The number of clicks of the application message waiting push application of the user account in upper preset duration section.

3. the push control method of application message as claimed in claim 2, it is characterised in that described to be used according to the history Situation determine in target terminal to be pushed it is described wait to push using the push frequency of application message include：

The point of the application message waiting push application of the target terminal to be pushed that will be got in upper preset duration section Hit number of times to be compared with the first default click threshold, the push frequency is determined according to comparative result；

Or,

The number of clicks of the application message waiting push application of the user account that will be got in upper preset duration section It is compared with the second default click threshold, the push frequency is determined according to comparative result.

4. the push control method of the application message as described in claim any one of 1-3, it is characterised in that described in the basis History service condition determines in target terminal to be pushed before the push frequency of the application message for waiting to push application, also Including：

Treat the application message of push application in the continuous N number of message push cycle before the current message push cycle described in judging Push frequency whether persistently reduce, the N is the positive integer more than or equal to 2；

If so, being carried out to the message push frequency of the application within the continuous N message push cycle according to the first preset strategy Adjust, the M is the positive integer more than or equal to 1.

5. the push control method of the application message as described in claim any one of 1-3, it is characterised in that described in the basis Push frequency to target terminal to be pushed push described in treat push using application message after include：

Before current message pushes end cycle, judge what is pushed to target terminal to be pushed according to the push frequency Waited described in the last item push using application message whether used；

If so, carrying out rise renewal to the push frequency according to the second preset strategy；Worked as according to the push frequency after renewal Continue to wait to push the application message of application to described in target terminal push to be pushed in the preceding push cycle.

6. the push control device of a kind of application message, it is characterised in that including：

Data obtaining module, for obtain treating in target terminal to be pushed push using the history of application message use feelings Condition；

Frequency control module, for according to the history service condition determine in target terminal to be pushed it is described wait push should With application message push frequency；

Message pushing module, for according to the push frequency to the push of target terminal to be pushed described in treat that push applies it Application message.

7. the push control device of application message as claimed in claim 6, it is characterised in that described information acquisition module bag Include：

Number of times acquiring unit, answering for application is pushed for obtaining target terminal to be pushed treating in upper preset duration section With the number of clicks of message；

Or,

Detection unit is logged in, for when the judging unit judged result is to be, checking the user account whether at other Also there is login in terminal；

Number of times acquiring unit, for the judging unit judged result for it is no when, or it is described login detection unit detection knot Fruit is the click that the application message waiting push application of the target terminal to be pushed in upper preset duration section is obtained when being Number of times；And for be in the judging unit judged result it is yes, and the login detection unit testing result for it is no when, obtain The number of clicks of the application message waiting push application of the user account in upper preset duration section.

8. the push control device of application message as claimed in claim 7, it is characterised in that the frequency control module bag Include：

Threshold value comparing unit, for the target that gets the number of times acquiring unit wait pushing terminal when upper one is default In section long waiting push using application message number of clicks with first preset click threshold be compared；And for by institute State the application message that the user account treating in upper preset duration section that number of times acquiring unit gets pushes application Number of clicks is compared with the second default click threshold；

9. the push control device of the application message as described in claim any one of 6-8, it is characterised in that also include：

Frequency changes judge module, for before frequency control module work, judge it is described treat push using application disappear Whether the push frequency ceased in the continuous N number of message push cycle before the current message push cycle persistently reduces, and the N is Positive integer more than or equal to 2；

The frequency control module is additionally operable to when the judged result of frequency change judge module is to be, default according to first Strategy is raised within the continuous N message push cycle to the message push frequency of the application, and the M is more than or equal to 1 Positive integer.

10. the push control device of the application message as described in claim any one of 6-8, it is characterised in that also include：

Using judge module, for before current message pushes end cycle, judging the message pushing module according to Push treated described in the last item that frequency is pushed to target terminal to be pushed push using application message whether used；

The frequency control module is additionally operable to when the judged result of the use judge module is to be, according to the second preset strategy Rise renewal is carried out to the push frequency；

Push frequency after the message pushing module is additionally operable to according to renewal continues to the target within the current push cycle Terminal to be pushed is waited to push the application message of application described in pushing.