CN110517089A - For showing method, terminal device and the computer-readable medium of information - Google Patents
For showing method, terminal device and the computer-readable medium of information Download PDFInfo
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- CN110517089A CN110517089A CN201910812087.5A CN201910812087A CN110517089A CN 110517089 A CN110517089 A CN 110517089A CN 201910812087 A CN201910812087 A CN 201910812087A CN 110517089 A CN110517089 A CN 110517089A
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- Prior art keywords
- promotion message
- screen
- bubble ball
- information
- bubble
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The embodiment of the present application discloses method, terminal device and computer-readable medium for showing information.This is used to show that a specific embodiment of the method for information to include: to determine whether reach expected bandwagon effect to promotion message during being shown to information flow；If being shown in the form of bubble ball to promotion message to the not up to expected bandwagon effect of promotion message.The embodiment is able to extend the displaying time to promotion message, improves the click conversion ratio to promotion message.
Description
Technical field
This application involves field of computer technology, and in particular to for showing method, terminal device and the computer of information
Readable medium.
Background technique
Currently, many application programs show information by the way of the information flow or waterfall stream.Information flow refers to
The group information moved on room and time to same direction.In continuous reading area, the slide downward page is only needed, is believed
Breath will show item by item in front of the user.
While use information flows into row information and shows, information flow advertisement is also come into being.Information flow advertisement be exactly with
The advertisement of content information mixing together, also referred to as " advertisement for being most like content ".Occur around them if careless
The printed words such as " popularization ", " advertisement ", user are difficult to perceive this to be an advertisement.
For being pushed to the information flow advertisement of user terminal, only just when user slides into the information flow advertisement in screen
It can be seen that the relevant information of the information flow advertisement, and after the information flow advertisement is skidded off screen by user, the information flow advertisement
It there is no the chance shown again.
Summary of the invention
The embodiment of the present application proposes a kind of method for showing information, terminal device and computer-readable medium.
In a first aspect, some embodiments of the present application provide a kind of method for showing information, set applied to terminal
Standby, the received information flow of terminal device includes to promotion message, this method comprises: determining during being shown to information flow
Whether reach expected bandwagon effect to promotion message；If to the not up to expected bandwagon effect of promotion message, in the form of bubble ball
It shows to promotion message.
Second aspect, some embodiments of the present application provide a kind of terminal device, comprising: one or more processors；
Storage device is stored thereon with one or more programs, when one or more programs are executed by one or more processors, so that
One or more processors realize the method as described in first aspect.
The third aspect, some embodiments of the present application provide a kind of computer-readable medium, are stored thereon with computer
Program realizes the method as described in first aspect when the computer program is executed by processor.
It is provided by the embodiments of the present application for showing method, terminal device and the computer-readable medium of information, by
Information flow judges whether reach bandwagon effect to promotion message during showing, and to the not up to expected bandwagon effect of promotion message
When shown in the form of bubble ball and to promotion message improve letter to be promoted so as to extend the displaying time to promotion message
The click conversion ratio of breath.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that some embodiments of the application can be applied to exemplary system architecture figure therein；
Fig. 2 is the flow chart according to one embodiment of the method for showing information of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the method for showing information of the application；
Fig. 4 is the flow chart according to another embodiment of the method for showing information of the application；
Fig. 5 is the flow chart according to the another embodiment of the method for showing information of the application；
Fig. 6 is the flow chart according to the another embodiment of the method for showing information of the application；
Fig. 7 is the flow chart according to another embodiment of the method for showing information of the application；
Fig. 8 is adapted for the structural schematic diagram for realizing the terminal device of the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the exemplary system architecture of the embodiment of the method for showing information of the application
100。
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server-side 105.
Network 104 between terminal device 101,102,103 and server-side 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as Wireless LAN, mobile network etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server-side 105, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed, such as social application, immediately on terminal device 101,102,103
Means of communication, browser application, shopping class application, searching class application, mailbox client etc..
Terminal device 101,102,103 can be hardware, be also possible to software.When terminal device 101,102,103 is hard
When part, it can be with display screen, the various electronic equipments for supporting information flow to show, including but not limited to smart phone, plate
Computer, personal digital assistant (Personal Digital Assistant, PDA), pocket computer on knee and desk-top calculating
Machine etc..When terminal device 101,102,103 is software, may be mounted in above-mentioned cited electronic equipment.It can be with
It is implemented as multiple softwares or software module (such as providing Distributed Services), single software or software mould also may be implemented into
Block.It is not specifically limited herein.
Server-side 105 can be to provide the server of various services, such as to running on terminal device 101,102,103
Application program provides the background server supported.Background server can be issued to terminal device 101,102,103 comprising wait push away
The information flow of Guangxin breath.
It should be noted that server 105 can be hardware, it is also possible to software.It, can when server 105 is hardware
To be implemented as the distributed server cluster that multiple servers form, individual server also may be implemented into.When server 105 is
When software, multiple softwares or software module (such as providing the software of Distributed Services or software module) may be implemented into,
Also single software or software module may be implemented into.It is not specifically limited herein.
It should be noted that provided by the embodiment of the present application for show the method for information generally by terminal device 101,
102, it 103 executes.
It should be understood that the number of terminal device, network in Fig. 1 and server-side is only schematical.According to realization need
It wants, can have the terminal device, network and server-side of any suitable number.
With continued reference to Fig. 2, the process of one embodiment of the method for showing information according to the application is shown
200.The method for being used to show information can be applied to terminal device, may comprise steps of 201~202:
Step 201, during being shown to information flow, determine whether reach expected bandwagon effect to promotion message.
In the present embodiment, terminal device (for example, terminal device shown in FIG. 1 101,102,103) can be by wired
Connection type or radio connection receive information flow from server (such as server 105 described in Fig. 1), then to being received
Information flow be shown.For example, the information in above- mentioned information stream is shown item by item by the slide of user
On screen.It wherein, may include to promotion message in above- mentioned information stream.Here, can be to promotion message will promote to user
Information, for example, advertisement, soft literary (information that article content is combined with advertisement) etc..
This is used to show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be with
During being shown to above- mentioned information stream, the above-mentioned bandwagon effect to promotion message is detected, it is above-mentioned to promotion message with determination
Whether expected bandwagon effect is reached.Here, it is contemplated that bandwagon effect can include but is not limited to big to the displaying time of promotion message
In or be equal to preset duration, to promotion message by user trigger etc..
For example, above-mentioned executing subject can obtain periodically or in real time it is above-mentioned to the displaying duration of promotion message, whether by point
The information such as hit.If the above-mentioned displaying duration to promotion message is greater than or equal to preset duration or to promotion message by user's point
It hits, it may be considered that above-mentioned reach expected bandwagon effect to promotion message, otherwise it may be considered that above-mentioned do not have to promotion message
Reach expected bandwagon effect.
It should be pointed out that above-mentioned radio connection can include but is not limited to 3G (the 3rd generation,
Three generations)/4G (the 4th generation, forth generation)/5G (the 5th generation, the 5th generation) communication connection, Wi-
Fi (Wireless-Fidelity, Wireless Fidelity) connection, bluetooth connection, WiMAX (Worldwide Interoperability
For Microwave Access, worldwide interoperability for microwave accesses) connection, Zigbee (also known as ZigBee protocol) connection, UWB (Ultra
Wideband, ultra wide band) connection and other it is currently known or in the future exploitation radio connections.
Step 202, if being shown in the form of bubble ball to promotion message to the not up to expected bandwagon effect of promotion message.
In the present embodiment, if step 201 determines that above-mentioned be not up to promotion message is expected bandwagon effect, this is used for
Show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be in the form of bubble ball
It shows above-mentioned to promotion message.
As an example, when above-mentioned executing subject is the terminal device with large screen such as desktop computer, laptop
When, a bubble ball can be shown on the screen, and is shown in the bubble ball above-mentioned to promotion message.When above-mentioned executing subject
When there is the terminal device of opposite the small screen for smart phone etc., a bubble ball can be shown on the screen, and in the bubble
It shows in ball from the above-mentioned keyword to be extracted in promotion message.
Compared with only being shown in a manner of information flow to promotion message, the benefit of method provided in this embodiment exists
In can carry out additionally that enhancing is shown when promotion message not up to expected bandwagon effect, treat promotion message, improve
To the bandwagon effect of promotion message, help to make to reach expected bandwagon effect to promotion message.
In some optional implementations of the present embodiment, step 202 be can specifically include: if above-mentioned to promotion message
It does not appear in screen and for showing that the above-mentioned bubble ball to promotion message is not shown in screen, then can show the gas
Alveolar sphere.
As an example, above-mentioned executing subject has received pushing away comprising 9 Domestic News and 1 XX Mobile phone from server
The information flow of Guangxin breath, and according to displaying sequence, which comes the 7th.When above-mentioned executing subject is shown on the screen
Show the 1st article to the 3rd article of Domestic News when, can will since the promotion message of XX Mobile phone does not appear on screen also
Bubble ball relevant to the promotion message is displayed on the screen, and waits for that promotion message carries out additional exhibition to this in advance to be equivalent to
Show.
Additional exhibition is carried out treating promotion message when promotion message does not appear on screen due to being originally achieved in that
Show, be equivalent to the displaying time extended to promotion message, therefore can overcome due to showing that the time is too short and causes to show effect
The problem of fruit deficiency.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
It states and is already present in screen to promotion message and is used to show that the above-mentioned bubble ball to promotion message is also shown in screen,
The bubble ball can then be hidden.
Still taking the above example as an example, with the continuous sliding of user, above-mentioned executing subject provides the 5th article and the 6th article of news
The promotion message of news and XX Mobile phone is shown in screen.At this point, since the promotion message is in a manner of information flow
It shows in screen, therefore the bubble ball shown in screen can be hidden.
It, can be to avoid repeating to show wait promote on the screen by hiding bubbles ball when promotion message appears in screen
Information, and then avoid that user is caused to dislike.
In some optional implementations of the present embodiment, it can be shown with above-mentioned to the associated bubble ball of promotion message
Show the fixed position in screen, for example, the upper right corner of screen, the lower right corner etc..
In some optional implementations of the present embodiment, with it is above-mentioned can be with to the associated bubble ball of promotion message
Moveable mode is displayed on the screen.For example, bubble ball constantly moves on the screen.
In some optional implementations of the present embodiment, which can also include: response
In detecting that above-mentioned bubble ball is triggered, the above-mentioned particular content to promotion message is displayed on the screen.For example, working as user's point
When hitting the bubble ball on screen, this is waited for that the particular content of promotion message is displayed on the screen in the form of new page or pop-up.
As it can be seen that the form of bubble ball shows the displaying time not only extended to promotion message to promotion message, Er Qieneng
Enough attract the concern of user, it is easier to be triggered by user, so as to improve the click conversion ratio to promotion message.
Corresponding to the implementation, the method for being used to show information can also include: by it is above-mentioned to promotion message from
It states in information flow and deletes.
Due to user had clicked on bubble ball and checked it is above-mentioned to promotion message, if continued in information flow
It is middle show that user checked to promotion message, easily cause user's dislike.And by it is above-mentioned to promotion message from information flow
Middle deletion, also would not in information flow repeat show by user check to promotion message, be able to ascend making for user
With experience.
It is one of the application scenarios 300 of the method according to the present embodiment for showing information with continued reference to Fig. 3, Fig. 3
Schematic diagram.In the application scenarios 300 of Fig. 3, smart phone includes 10 from the information flow that server (not shown) receives
The dustbin advertisement that Domestic News and an X producer provide.Show 3 Domestic News 301 on the screen of mobile phone first.
At this time since the dustbin advertisement does not slide into screen also, can the mobile phone screen lower right corner show bubble ball 302, and
The keyword " intelligent garbage bin " of the dustbin advertisement is shown in bubble ball 302.With the continuous upward sliding of user's finger, rubbish
Bucket advertisement 303 slides into mobile phone screen.At this point, since the dustbin advertisement 303 is shown in screen in a manner of information flow
In curtain, therefore bubble ball 302 is hidden.
Method provided by the embodiments of the present application for showing information, by judging letter to be promoted during information flow is shown
Whether breath reaches bandwagon effect, and is being shown in the form of bubble ball wait promote when promotion message not up to expected bandwagon effect
Information improves the click conversion ratio to promotion message so as to extend the displaying time to promotion message.
With continued reference to Fig. 4, the process of one embodiment of the method for showing information according to the application is shown
400.The method for being used to show information can be applied to terminal device, may comprise steps of 401~403:
Step 401, during being shown to information flow, determine whether reach expected bandwagon effect to promotion message.
In the present embodiment, terminal device (for example, terminal device shown in FIG. 1 101,102,103) can be by wired
Connection type or radio connection receive information flow from server (such as server 105 shown in FIG. 1), then to being received
Information flow be shown.For example, the information in above- mentioned information stream is shown item by item by the slide of user
On screen.It wherein, may include at least one (for example, 2) in above- mentioned information stream to promotion message.Here, to promotion message
It can be the information to promote to user, for example, advertisement, soft literary (information that article content is combined with advertisement) etc..
This is used to show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be with
During being shown to above- mentioned information stream, bandwagon effect of the detection above-mentioned at least one to promotion message is above-mentioned extremely with determination
Whether few one reach expected bandwagon effect to promotion message.Here, it is contemplated that bandwagon effect can refer to have existed to promotion message
It showed on screen and was triggered by user.
Step 402, in response to detecting needing promotion message skids off screen, determines whether what is skidded off is touched to promotion message
It sent out.
In the present embodiment, for show the method for information executing subject (for example, terminal device shown in FIG. 1 101,
If 102,103) detecting that needing promotion message skids off screen, can determine whether what is skidded off was triggered to promotion message.
For example, with the sliding of user's finger, wherein one skids off screen to promotion message.At this point, above-mentioned executing subject detects the cunning
Out (determine whether what is skidded off reaches expected exhibition to promotion message that is, being equivalent to which whether promotion message had been clicked by user
Show effect).
Step 403, it if what is skidded off was not triggered to promotion message, shows and is skidded off to promotion message phase in screen
Associated bubble ball.
In the present embodiment, if step 402 determine to skid off be not triggered to promotion message (that is, not up to be expected
Bandwagon effect), then for showing that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can
To show and be skidded off to the associated bubble ball of promotion message on the screen.In this way, when the bubble ball is triggered by user, on
The particular content to promotion message skidded off can be displayed on the screen by stating executing subject.
Compared with only being shown in a manner of information flow to promotion message, the benefit of method provided in this embodiment exists
In, even if having slid out screen to promotion message, can also be continued in a manner of bubble ball to it is basic without display machine can to
Promotion message carries out additional enhancing and shows, to effectively increase the display machine meeting to promotion message.In addition, being slided by judgement
The additional conditions whether being triggered to promotion message (i.e., if checked by user) as the displaying of bubble ball out, thus
Avoid checking user shows in bubble ball to promotion message, is not easy to cause user's dislike.
Method provided by the embodiments of the present application for showing information, by judging letter to be promoted during information flow is shown
Whether breath reaches bandwagon effect, and is skidding off screen to promotion message and do not triggered the out-of-date exhibition in the form of bubble ball by user
Show to promotion message, so as to increase the display machine meeting to promotion message, extend the displaying time to promotion message, improve to
The click conversion ratio of promotion message.
With continued reference to Fig. 5, the process of one embodiment of the method for showing information according to the application is shown
500.The method for being used to show information can be applied to terminal device, may comprise steps of 501~502:
Step 501, during being shown to information flow, determine whether reach expected bandwagon effect to promotion message.
In the present embodiment, terminal device (for example, terminal device shown in FIG. 1 101,102,103) can be by wired
Connection type or radio connection receive information flow from server (such as server 105 shown in FIG. 1), then to being received
Information flow be shown.For example, the information in above- mentioned information stream is shown item by item by the slide of user
On screen.It wherein, may include at least two (for example, 3) in above- mentioned information stream to promotion message.Here, to promotion message
It can be the information to promote to user, for example, advertisement, soft literary (information that article content is combined with advertisement) etc..
This is used to show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be with
During being shown to above- mentioned information stream, above-mentioned at least two bandwagon effects to promotion message are detected, it is above-mentioned extremely with determination
Whether few two reach expected bandwagon effect to promotion message.Here, it is contemplated that bandwagon effect can include but is not limited to wait promote
The displaying time of information is more than or equal to preset duration, to promotion message by user's triggering etc..
Step 502, if above-mentioned at least two to have do not appear in screen at least one wait promote in promotion message
Information and for showing that above-mentioned at least one is not shown in screen to the bubble ball of promotion message, shows above-mentioned bubble ball.
In the present embodiment, if if step 501 determines that above-mentioned at least two do not appear in screen to exist in promotion message
It at least one in curtain is displayed on the screen to promotion message and without bubble ball (that is, above-mentioned at least one to promotion message
Not up to expected bandwagon effect), then the executing subject of the method for being used to show information is (for example, terminal device shown in FIG. 1
101,102,103) a bubble ball can be on the screen shown.Here, the bubble ball is for showing above-mentioned at least one wait push away
Guangxin breath.
As an example, including 3 in the information flow that above-mentioned executing subject receives to promotion message, with user's finger
It slides, occurs 1 to promotion message on screen.Do not occur there are also 2 to promotion message at this point, above-mentioned executing subject is detected
In screen, and do not occur bubble ball in screen this moment, then above-mentioned executing subject can show a gas in screen yet
Alveolar sphere.When the bubble ball is clicked by user, above-mentioned executing subject can show this 2 in promotion message wherein one to
The particular content of promotion message.
In the present embodiment, when server-side issued to terminal device when promotion message more than one, by will be a plurality of
It is associated with a bubble ball to promotion message, make to show a bubble ball on screen always, is easier to attract the concern of user.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
State at least two in promotion message there is no do not appear in screen to promotion message and above-mentioned bubble ball is additionally shown in
In screen, then above-mentioned bubble ball can be hidden.
Still taking the above example as an example, with the sliding of user's finger, shown in current screen 3 to promotion message (that is,
There is no do not appear in screen to promotion message), and bubble ball is still displayed on the screen, then can be by above-mentioned bubble
Ball is hidden.
It is all appeared on screen to promotion message in the case where, bubble ball is hidden, can be examined to avoid user
Feel that repeating displaying generates dislike to promotion message.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
It states bubble ball to be triggered, then can be shown above-mentioned at least one to a particular content to promotion message in promotion message
It is re-set as being used to show in screen, and by bubble ball above-mentioned at least one to the not up to expected exhibition in promotion message
Show effect to promotion message.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
There is advertisement 1 on screen in the sliding of finger.At this point, shown on screen for showing advertisement 2 and advertisement 3 bubble ball (that is,
Bubble ball is associated with advertisement 2 and advertisement 3 at this time).Then, user clicks the bubble ball, and the specific interior of advertisement 2 is shown on screen
Hold (particular content that can also show advertisement 3).Meanwhile bubble ball is re-set as being used to show advertisement by above-mentioned executing subject
3 (that is, bubble ball is only associated with advertisement 3 at this time).In this way, after returning in the interface being shown to information flow, user
When again tapping on bubble ball, so that it may show the particular content of advertisement 3.
In this implementation, due to each trigger gas alveolar sphere, display it is all different to promotion message, easily cause user
Curiosity, promote user be more willing to click bubble ball with achieve the effect that show more to promotion message.
Method provided by the embodiments of the present application for showing information, by judging at least two during information flow is shown
Whether reach bandwagon effect to promotion message, and is not up to expected bandwagon effect Shi Yiqi to promotion message there are at least one
The form of alveolar sphere shows that this at least one is improved so as to extend the displaying time to promotion message wait push away to promotion message
The click conversion ratio of Guangxin breath.
With continued reference to Fig. 6, the process of one embodiment of the method for showing information according to the application is shown
600.The method for being used to show information can be applied to terminal device, may comprise steps of 601~602:
Step 601, during being shown to information flow, determine whether reach expected bandwagon effect to promotion message.
In the present embodiment, terminal device (for example, terminal device shown in FIG. 1 101,102,103) can be by wired
Connection type or radio connection receive information flow from server (such as server 105 shown in FIG. 1), then to being received
Information flow be shown.For example, the information in above- mentioned information stream is shown item by item by the slide of user
On screen.It wherein, may include at least two (for example, 3) in above- mentioned information stream to promotion message.Here, to promotion message
It can be the information to promote to user, for example, advertisement, soft literary (information that article content is combined with advertisement) etc..
This is used to show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be with
During being shown to above- mentioned information stream, above-mentioned at least two bandwagon effects to promotion message are detected, it is above-mentioned extremely with determination
Whether few two reach expected bandwagon effect to promotion message.Here, it is contemplated that bandwagon effect can include but is not limited to wait promote
The displaying time of information is more than or equal to preset duration, to promotion message by user's triggering etc..
Step 602, if above-mentioned at least two to have do not appear in screen at least one wait promote in promotion message
Information and bubble ball is not shown in screen, shows above-mentioned bubble ball.
In the present embodiment, if if step 601 determines that above-mentioned at least two do not appear in screen to exist in promotion message
It at least one in curtain is displayed on the screen to promotion message and without bubble ball (that is, above-mentioned at least one to promotion message
Not up to expected bandwagon effect), then the executing subject of the method for being used to show information is (for example, terminal device shown in FIG. 1
101,102,103) a bubble ball can be shown.Here, the bubble ball for show according to preset rules (for example, it is random or
According to displaying sequence etc.) from above-mentioned at least one to be chosen in promotion message to promotion message.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
There is advertisement 1 on screen in the sliding of finger.At this point, above-mentioned executing subject detects that advertisement 2 and advertisement 3 do not appear in screen also
In curtain, and do not occur bubble ball in screen this moment, then above-mentioned executing subject can show that one is used to open up in screen yet
Show advertisement 2 (or advertisement 3) bubble ball, when the bubble ball is clicked by user, above-mentioned executing subject can show that advertisement 2 is (or wide
Accuse particular content 3).
In the present embodiment, when server-side issued to terminal device when promotion message more than one, from a plurality of wait push away
Guangxin breath selection one is associated with a bubble ball to promotion message, makes to show a bubble ball on screen always, be easier to
Attract the concern of user.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
State at least two in promotion message there is no do not appear in screen to promotion message and above-mentioned bubble ball is additionally shown in
In screen, then above-mentioned bubble ball can be hidden.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
The sliding of finger occurs advertisement 1, advertisement 2 and advertisement 3 on screen simultaneously.And bubble ball is also shown on screen this moment, then
Bubble ball can be hidden.
It is all appeared on screen to promotion message in the case where, bubble ball is hidden, can be examined to avoid user
Feel that repeating displaying generates dislike to promotion message.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
It states bubble ball to be triggered, the selected particular content to promotion message is displayed on the screen, and by above-mentioned bubble ball weight
It newly is provided for showing above-mentioned at least one to another to promotion message in promotion message.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
There is advertisement 1 on screen in the sliding of finger.At this point, showing the bubble ball for showing advertisement 2 on screen.Then, Yong Hudian
The bubble ball is hit, the particular content of advertisement 2 is shown on screen.Meanwhile bubble ball can be re-set as by above-mentioned executing subject
For showing advertisement 3.In this way, after returning in the interface being shown to information flow, when user again taps on bubble ball, just
It can show the particular content of advertisement 3.
In this implementation, due to each trigger gas alveolar sphere, display it is all different to promotion message, easily cause user
Curiosity, promote user be more willing to click bubble ball with achieve the effect that show more to promotion message.
Method provided by the embodiments of the present application for showing information, by judging at least two during information flow is shown
Whether reach bandwagon effect to promotion message, and is not up to expected bandwagon effect Shi Yiqi to promotion message there are at least one
The form of alveolar sphere shows that this at least one is improved so as to extend the displaying time to promotion message wait push away to promotion message
The click conversion ratio of Guangxin breath.
With continued reference to Fig. 7, the process of one embodiment of the method for showing information according to the application is shown
700.The method for being used to show information can be applied to terminal device, may comprise steps of 701~702:
Step 701, during being shown to information flow, determine whether reach expected bandwagon effect to promotion message.
In the present embodiment, terminal device (for example, terminal device shown in FIG. 1 101,102,103) can be by wired
Connection type or radio connection receive information flow from server (such as server 105 shown in FIG. 1), then to being received
Information flow be shown.For example, the information in above- mentioned information stream is shown item by item by the slide of user
On screen.It wherein, may include at least two (for example, 3) in above- mentioned information stream to promotion message.Here, to promotion message
It can be the information to promote to user, for example, advertisement, soft literary (information that article content is combined with advertisement) etc..
This is used to show that the executing subject (for example, terminal device shown in FIG. 1 101,102,103) of the method for information can be with
During being shown to above- mentioned information stream, above-mentioned at least two bandwagon effects to promotion message are detected, it is above-mentioned extremely with determination
Whether few two reach expected bandwagon effect to promotion message.Here, it is contemplated that bandwagon effect can include but is not limited to wait promote
The displaying time of information is more than or equal to preset duration, to promotion message by user's triggering etc..
Step 702, if above-mentioned at least two to exist in promotion message do not appear in screen to promotion message and
For showing that the bubble ball to promotion message not appeared in screen is not shown in screen, display is not appeared in for showing
The bubble ball to promotion message in screen.
In the present embodiment, if if step 701 determines that above-mentioned at least two do not appear in screen to exist in promotion message
In curtain to promotion message and for showing that the bubble ball to promotion message not occurred does not appear in screen (that is, having
To the not up to expected bandwagon effect of promotion message), then the executing subject of the method for being used to show information is (for example, shown in FIG. 1
Terminal device 101,102,103) can show for showing the bubble ball to promotion message not occurred.Here, above-mentioned execution
Main body can show multiple bubble balls.When one of bubble ball is triggered, above-mentioned executing subject is shown and the gas that is triggered
The associated particular content to promotion message of alveolar sphere.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
There is advertisement 1 on screen in the sliding of finger.At this point, above-mentioned executing subject detects that advertisement 2 and advertisement 3 do not appear in screen also
In curtain, and do not occur bubble ball in screen this moment, then above-mentioned executing subject can show two bubble balls in screen yet.
When a bubble ball is clicked by user, above-mentioned executing subject can show the particular content of advertisement 2.And work as another bubble ball
When being clicked by user, above-mentioned executing subject can show the particular content of advertisement 3.
In the present embodiment, when server-side issued to terminal device when promotion message more than one, pass through multiple gas
Alveolar sphere is a plurality of to promotion message to show, shows so that each having obtained additionally enhancing to promotion message, selects convenient for user
Interested bubble ball is selected to be checked, also avoid due to bubble ball current presentation lose interest in promotion message user and
Lead to subsequent the problem of losing display machine meeting to promotion message, effectively improves the click conversion ratio to promotion message.
In some optional implementations of the present embodiment, if the method for being used to show information can also include:
State at least two in promotion message exist appear in screen to promotion message and for show appear in screen
Bubble ball to promotion message is displayed on the screen, and is hidden for showing the bubble ball to promotion message appeared in screen.
As an example, including advertisement 1, advertisement 2 and advertisement 3 in the information flow that above-mentioned executing subject receives.With user
There is advertisement 2 on screen in the sliding of finger.And at this point, showing gentle 2 (wherein, the bubble of alveolar sphere of bubble ball 1 on screen
Ball 1 is for showing advertisement 2, and bubble ball 2 is for showing advertisement 3), then above-mentioned executing subject can be with hiding bubbles ball 1, and continues
Show bubble ball 2.
In addition, in this example, since advertisement this moment 1 does not appear in screen (for example, skidding off screen), above-mentioned execution master
Body can also show the bubble ball 3 for showing advertisement 1 simultaneously.
By will become apparent from hiding to the associated bubble ball of promotion message in screen, maximumlly can improve not going out
The bandwagon effect to promotion message in present screen, and can also avoid user perceive repetition show to promotion message and
Generate dislike.
Method provided by the embodiments of the present application for showing information, by judging at least two during information flow is shown
Whether reach bandwagon effect to promotion message, and exist not up to expected bandwagon effect when promotion message with bubble ball
Form displaying is corresponding to promotion message, so as to extend the displaying time to promotion message, improves the point to promotion message
Hit conversion ratio.
Below with reference to Fig. 8, it illustrates the terminal devices for being suitable for being used to realize the embodiment of the present application (for example, shown in FIG. 1
The structural schematic diagram of terminal device 101,102,103) 800.Terminal device 800 shown in Fig. 8 is only an example, should not be right
The function and use scope of the embodiment of the present application bring any restrictions.
As shown in figure 8, terminal device 800 may include processing unit (such as central processing unit, graphics processor etc.)
801, random access can be loaded into according to the program being stored in read-only memory (ROM) 802 or from storage device 808
Program in memory (RAM) 803 and execute various movements appropriate and processing.In RAM 803, it is also stored with terminal device
Various programs and data needed for 800 operations.Processing unit 801, ROM 802 and RAM 803 pass through the phase each other of bus 804
Even.Input/output (I/O) interface 805 is also connected to bus 804.
Usual following device can connect to I/O interface 805: the input unit 806 including such as touch screen, key etc.；
Output device 807 including such as liquid crystal display (LCD), loudspeaker, vibrator etc.；Storage dress including such as storage card etc.
Set 808；And communication device 809.Communication device 809 can permit terminal device 800 and other equipment carry out wirelessly or non-wirelessly
Communication is to exchange data.Although Fig. 8 shows the terminal device 800 with various devices, it should be understood that being not required for
Implement or have all devices shown.It can alternatively implement or have more or fewer devices.It is each shown in Fig. 8
Box can represent a device, also can according to need and represent multiple devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 809, or from storage device 808
It is mounted, or is mounted from ROM 802.When the computer program is executed by processing unit 801, the implementation of the disclosure is executed
The above-mentioned function of being limited in the method for example.It should be noted that computer-readable medium described in the disclosure can be computer
Readable signal medium or computer readable storage medium either the two any combination.Computer readable storage medium
Such as may be-but not limited to-system, device or the device of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or
Any above combination.The more specific example of computer readable storage medium can include but is not limited to: have one or more
It is the electrical connection of a conducting wire, portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable
Formula programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), optical storage
Device, magnetic memory device or above-mentioned any appropriate combination.In embodiment of the disclosure, computer-readable storage medium
Matter can be any tangible medium for including or store program, which, which can be commanded execution system, device or device, makes
With or it is in connection.And in embodiment of the disclosure, computer-readable signal media may include in a base band or
The data-signal that person propagates as carrier wave a part, wherein carrying computer-readable program code.The data of this propagation
Signal can take various forms, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer
Readable signal media can also be any computer-readable medium other than computer readable storage medium, this is computer-readable
Medium can send, propagate or transmit for by instruction execution system, device or device use or it is in connection
Program.The program code for including on computer-readable medium can transmit with any suitable medium, including but not limited to: electricity
Line, optical cable, RF (radio frequency) etc. or above-mentioned any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned terminal device；It is also possible to individualism, and not
It is fitted into the terminal device.Above-mentioned computer-readable medium carries one or more program, when said one or more
When a program is executed by the terminal device, so that the terminal device: during being shown to information flow, determining to promotion message
Whether expected bandwagon effect is reached；If being shown in the form of bubble ball wait promote to the not up to expected bandwagon effect of promotion message
Information.
The behaviour for executing embodiment of the disclosure can be write with one or more programming languages or combinations thereof
The computer program code of work, described program design language include object oriented program language-such as Java,
Smalltalk, C++ further include conventional procedural programming language-such as " C " language or similar program design language
Speech.Program code can be executed fully on the user computer, partly be executed on the user computer, as an independence
Software package execute, part on the user computer part execute on the remote computer or completely in remote computer or
It is executed on server.In situations involving remote computers, remote computer can pass through the network of any kind --- packet
It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit
It is connected with ISP by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Above description is only the preferred embodiment of the disclosure and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the disclosure, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed in the disclosure
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (16)
1. a kind of method for showing information is applied to terminal device, which is characterized in that the received information of terminal device
Stream includes to promotion message, which comprises
During being shown to the information flow, whether determination is described reaches expected bandwagon effect to promotion message；
If described to the not up to expected bandwagon effect of promotion message, shown in the form of bubble ball described to promotion message.
2. if the method according to claim 1, wherein described imitate to promotion message not up to expected show
Fruit is shown described to promotion message in the form of bubble ball, comprising:
If described do not appear in promotion message in screen and for showing that the bubble ball to promotion message is not shown in
In the screen, the bubble ball is shown.
3. according to the method described in claim 2, it is characterized in that, the method also includes:
It is appeared in the screen to promotion message and the bubble ball is shown in the screen if described, hides the gas
Alveolar sphere.
4. according to the method described in claim 2, it is characterized in that, the method also includes:
If the bubble ball is triggered, the particular content to promotion message is shown in the screen.
5. according to the method described in claim 4, it is characterized in that, the method also includes:
It is deleted described from the information flow to promotion message.
6. the method according to claim 1, wherein the information flow includes at least one to promotion message；With
And
If described to the not up to expected bandwagon effect of promotion message, shown in the form of bubble ball it is described to promotion message,
Include:
In response to detecting needing promotion message skids off screen, determines whether what is skidded off was triggered to promotion message；
If it is described skid off be not triggered to promotion message, in the screen show with it is described skid off to promotion message phase
Associated bubble ball, to show the particular content to promotion message skidded off in institute when the bubble ball is triggered
It states in screen.
7. the method according to claim 1, wherein the information flow includes at least two to promotion message；With
And
If described to the not up to expected bandwagon effect of promotion message, shown in the form of bubble ball it is described to promotion message,
Include:
If described at least two to have do not appear in screen at least one to promotion message and be used in promotion message
It shows that described at least one is not shown in the screen to the bubble ball of promotion message, shows the bubble ball.
8. the method according to the description of claim 7 is characterized in that the method also includes:
If described at least two in promotion message there is no do not appear in the screen to promotion message and the gas
Alveolar sphere is shown in the screen, hides the bubble ball.
9. the method according to the description of claim 7 is characterized in that described at least one to the message to be promoted in promotion message
Quantity be greater than or equal to 2；And
The method also includes:
If the bubble ball is triggered, described at least one is shown to a particular content to promotion message in promotion message
Show in the screen, and by the bubble ball be provided for showing described at least one in promotion message not up to
It is expected that bandwagon effect to promotion message.
10. the method according to claim 1, wherein the information flow includes at least two to promotion message；With
And
If described to the not up to expected bandwagon effect of promotion message, shown in the form of bubble ball it is described to promotion message,
Include:
If described at least two to have do not appear in screen at least one to promotion message and bubble in promotion message
Ball is not shown in the screen, shows the bubble ball, wherein the bubble ball is for showing according to preset rules from described
At least one in promotion message to choose to promotion message.
11. according to the method described in claim 10, it is characterized in that, the method also includes:
If described at least two in promotion message there is no do not appear in the screen to promotion message and the gas
Alveolar sphere is shown in the screen, hides the bubble ball.
12. according to the method described in claim 10, it is characterized in that, the method also includes:
If the bubble ball is triggered, the selected particular content to promotion message is shown in the screen, and will
The bubble ball is provided for showing described at least one to another to promotion message in promotion message.
13. the method according to claim 1, wherein the information flow includes at least two to promotion message；With
And
If described to the not up to expected bandwagon effect of promotion message, shown in the form of bubble ball it is described to promotion message,
Include:
If described at least two in promotion message exist do not appear in screen to promotion message and for show do not go out
The bubble ball to promotion message in the present screen is not shown in the screen, and display does not appear in described for displaying
The bubble ball to promotion message in screen.
14. according to the method for claim 13, which is characterized in that the method also includes:
If described at least two to exist in promotion message appear in the screen to promotion message and for showing
The bubble ball to promotion message in the present screen is shown in the screen, is hidden and is appeared in the screen for showing
In the bubble ball to promotion message.
15. a kind of terminal device, comprising:
One or more processors；
Storage device is stored thereon with one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-14.
16. a kind of computer-readable medium, is stored thereon with computer program, wherein real when described program is executed by processor
The now method as described in any in claim 1-14.
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