CN111273961A - Advertisement display method and device and electronic equipment - Google Patents
Advertisement display method and device and electronic equipment Download PDFInfo
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- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses an advertisement display method, an advertisement display device and electronic equipment, wherein the method comprises the following steps: responding to a first advertisement acquisition request in the running process of a first application program, and calling a fast application advertisement component in a fast application engine; loading first advertisement data through the fast application advertisement component; and displaying the advertisement corresponding to the first advertisement data. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
Description
Technical Field
The invention relates to the technical field of quick application, in particular to an advertisement display method and device and electronic equipment.
Background
At the intelligent mobile terminal, an application program developer can display advertisements in the application program for flow rate change. The advertisement display process generally requires that a third-party advertisement SDK (Software Development Kit) is integrated in an application program, and the advertisement SDK is called to request, receive and display the advertisement from the advertisement platform, so that the advertisement display speed is reduced. It is also often necessary to update the advertisement SDK to support the new capabilities of the advertisement SDK.
However, the method for updating the advertisement SDK often needs to integrate a new advertisement SDK with the application program again to generate a new package, and then the new package is subjected to a new client publishing process, which includes checking of the store on shelf, gray scale display, and the like. The whole process is long in time consumption and low in efficiency, and is not beneficial to the coverage of new advertisements of the advertisement platform.
Disclosure of Invention
The embodiment of the invention provides an advertisement display method, an advertisement display device and electronic equipment, and aims to solve the problems that the existing advertisement display needs a third-party advertisement SDK to obtain advertisements, the speed is low, and the updating time of the SDK is long.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, a method for displaying an advertisement is provided, the method including:
responding to a first advertisement acquisition request in the running process of a first application program, and calling a fast application advertisement component in a fast application engine;
loading first advertisement data through the fast application advertisement component, wherein the first advertisement data are data sent by a server;
and displaying the advertisement corresponding to the first advertisement data.
In a second aspect, there is provided an advertisement display device, the device comprising:
the first calling module is used for responding to a first advertisement acquisition request in the running process of a first application program and calling a fast application advertisement component in a fast application engine;
the first loading module is used for loading first advertisement data through the fast application advertisement component, wherein the first advertisement data is data sent by a server;
and the first display module is used for displaying the advertisement corresponding to the first advertisement data.
In a third aspect, an electronic device is provided, comprising a processor, a memory and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the method according to the first aspect.
In a fourth aspect, a computer-readable storage medium is provided, on which a computer program is stored, which computer program, when being executed by a processor, carries out the steps of the method according to the first aspect.
In the embodiment of the invention, in response to an advertisement acquisition request in the running process of an application program, a fast application advertisement component in a fast application engine is called, then advertisement data is loaded through the fast application advertisement component, and finally, an advertisement corresponding to the advertisement data is displayed. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and not to limit the invention. In the drawings:
FIG. 1 is a flow chart of a method for presenting advertisements provided by an embodiment of the present invention;
FIG. 2 is a flow diagram of a method for invoking a fast application advertisement component according to one embodiment of the present invention;
FIG. 3 is a schematic view of an advertisement display device according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a hardware structure of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention provides an advertisement display method, an advertisement display device and electronic equipment. According to the method, the traditional advertisement SDK is compiled into a fast application advertisement toolkit according to the technical architecture of fast application, namely, one advertisement can be sealed into an independent fast application advertisement component, and a plurality of advertisements can also be sealed into an independent fast application advertisement component, wherein the fast application advertisement component supports calling according to requirements. And the server issues the quick application advertisement toolkit to a quick application engine of the electronic equipment to support the calling of an application program. When the fast application advertisement component needs to be updated, the server directly releases the new advertisement toolkit to the fast application engine.
The fast application engine is logic code for loading and running the fast application advertising component. The fast application engine is integrated in systems of electronic equipment of various manufacturers, such as mobile phones, seamless connection between user requirements and application services can be achieved on the operating system level, and user experience and conversion efficiency of the application services are improved.
Fig. 1 is a flowchart of an advertisement displaying method according to an embodiment of the present invention. As shown in the figure, the advertisement display method may include:
s101, responding to a first advertisement obtaining request in the running process of a first application program, and calling a fast application advertisement assembly in a fast application engine.
The fast application advertisement component can be developed by the server according to each advertisement, or one developed by each server, and sends a plurality of advertisements of the fast application advertisement component to the fast application advertisement component, or developed by a plurality of servers together, and each server issues a plurality of advertisements of the fast application advertisement component to the fast application advertisement component. The embodiment of the present invention is not particularly limited thereto.
In particular, the advertisement retrieval request may include an identification code of the electronic device. The device identification code may be an identifier of the electronic device itself, such as an international mobile equipment identification code; or an identification of an account registered by the user in the application, such as an account name.
Further, the advertisement acquisition request may include an application identifier in addition to the device identification code, and the advertisement server may determine different advertisements according to different applications. The application identifier may be a name of the application, and the corresponding relationship between the application identifier and the application is stored in both the electronic device and the advertisement server.
Furthermore, the identification code and the application program identifier of the electronic device may be used as an advertisement server to determine different advertisements, or may be used as an advertisement server to determine an application program for which the cost is to be paid.
In the embodiment of the invention, when a user browses an application program, the advertisement set on an interface can be automatically or manually triggered when the user browses the interface, the application program can send an advertisement acquisition request, and at the moment, the electronic equipment can respond to the advertisement acquisition request and call the fast application advertisement component in the fast application engine in the system of the electronic equipment. For executing the process in step S102.
S102, loading first advertisement data through the fast application advertisement component.
The first advertisement data is data sent by the server.
In the embodiment of the invention, after receiving a first advertisement acquisition request of a user, the electronic device loads first advertisement data corresponding to the first advertisement request through the quick application advertisement component in the called quick application engine.
S103, displaying the advertisement corresponding to the first advertisement data.
In the embodiment of the invention, after the fast application advertisement component receives the advertisement data sent by the server, the electronic equipment displays the advertisement corresponding to the advertisement data.
According to the embodiment of the invention, firstly, in response to an advertisement acquisition request in the running process of an application program, a fast application advertisement component in a fast application engine is called, then advertisement data is loaded through the fast application advertisement component, and finally, an advertisement corresponding to the advertisement data is displayed. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
In a possible embodiment of the present invention, before invoking the fast application advertisement component in response to an advertisement acquisition request during the running of an application program, the advertisement presentation method may further include:
the fast application engine is invoked in the application.
In the embodiment of the invention, when a user browses an application program and browses an interface where an advertisement is located, before the application program calls the fast application advertisement component, the electronic equipment calls the fast application engine to support the operation of the fast application advertisement component.
The fast application advertisement component is compiled by the advertisement platform and then is released in the fast application engine.
In a possible embodiment of the present invention, before invoking the fast application advertisement component in response to an advertisement acquisition request during the running of an application program, the advertisement presentation method may further include:
receiving a first input of a user to a target advertisement space in a display interface of a first application program;
in response to the first input, an advertisement acquisition request is determined.
In the embodiment of the invention, the advertisement acquisition request can be triggered by the first input of the user to the target advertisement in the display interface of the application program, and then the electronic equipment responds to the advertisement acquisition request and invokes the fast application advertisement component in the fast application engine.
The first input may be a click operation, a long-press operation, or other formulation operations.
In one possible implementation of the present invention, as shown in fig. 2, a flow diagram of a method for invoking a fast application advertisement component is provided for an embodiment of the present invention. As shown in the figure, the invoking of the fast application advertisement component in the fast application engine specifically includes:
s201, judging whether the fast application advertisement assembly in the fast application engine is the fast application advertisement assembly of the latest version.
S202, if the fast application advertisement component is the latest version of the fast application advertisement component, the fast application advertisement component is called.
In the embodiment of the invention, when the fast application advertisement component is triggered and called, whether the current fast application advertisement component is the fast application advertisement component of the latest version is judged at first, and if the current fast application advertisement component is judged to be the fast application advertisement component of the latest version, the fast application advertisement component is called directly.
The method for judging whether the fast application advertisement component in the fast application engine is the latest version of the fast application advertisement component may be: when an advertisement acquisition request is received, an application program initiates and calls a fast application advertisement component, and at the moment, a fast application engine judges whether the fast application advertisement component called currently is the fast application advertisement component of the latest version according to the versions of the fast application advertisement components of a plurality of versions sent by an advertisement server corresponding to the advertisement acquisition request; other ways to determine whether the fast application component in the fast application engine is the latest version of the fast application component may also be used, and are not described in detail here.
Specifically, the advertisement server sends its latest fast application advertising component to the fast application engine where it is stored with the fast application advertising component and version number, or the fast application advertising component and release time, or other form that can identify the version of the fast application advertising component.
S203, if the fast application advertisement component is not the fast application advertisement component of the latest version, the fast application advertisement component of the latest version is obtained through the fast application engine.
And S204, calling the latest version of the fast application advertisement component.
In the embodiment of the invention, if the fast application engine judges that the currently called fast application advertisement component is not the fast application advertisement component of the latest version, the fast application advertisement component of the latest version is obtained in the fast application engine, and then the application program calls the fast application advertisement component of the latest version.
In the embodiment of the invention, before the application program calls the fast application advertisement component, the fast application engine can judge whether the called fast application advertisement component is the fast application advertisement component of the latest version, and if not, the fast application advertisement component of the latest version is obtained. Through the judgment of the quick application engine, the advertisements displayed to the clients are guaranteed to be the advertisements of the latest version, and the capacity of the electronic equipment for displaying the new advertisements of the advertisement server is improved.
In a possible embodiment of the present invention, displaying an advertisement corresponding to advertisement data specifically includes:
rendering the received first advertisement data according to the size and the execution environment of the current interface of the first application program to obtain a rendered advertisement; and displaying the rendered advertisement in a current interface of the first application program.
In the embodiment of the invention, the fast application engine can execute the fast application advertisement component, when the fast application advertisement component is executed, a fast application execution environment can be created firstly, the advertisement data acquired by the fast application advertisement component is processed in the fast application execution environment, the obtained processing result is interface display data corresponding to the advertisement data, and the advertisement data acquired by the fast application advertisement component is rendered according to the interface display data, so that the advertisement content corresponding to the advertisement data can be displayed in the current interface of the application program.
The fast application execution environment can be an execution environment of a data exchange format JS (JavaScript), the advertisement data acquired by the fast application advertisement component is processed in the fast application execution environment to obtain interface display data of the advertisement data, and the advertisement data acquired by the fast application advertisement component is rendered according to the interface data and the size of the current interface position of the application program to obtain a rendered advertisement.
According to the embodiment of the invention, the displayed advertisement is more consistent with the environment of the current interface by rendering the advertisement data acquired by the quick application advertisement component. The advertisement presentation is presented in the form of a fast application, which is equivalent to displaying a fast application page content in an application program. For example, the advertisement is inserted into the screen, and the whole advertisement area is the fast application window or the fast application card. The visual effect of the fast application is closer to the original page of the application program, so that the advertisement display can be ensured not to cause visual discomfort to the user, and the fast application is more easily accepted by the user.
In a possible embodiment of the present invention, the advertisement displaying method may further include:
responding to a second advertisement acquisition request in the running process of a second application program, and calling a fast application advertisement component in the fast application engine;
loading second advertisement data through a fast application advertisement component, wherein the second advertisement data are data sent by a server;
and displaying the advertisement corresponding to the second advertisement data.
According to the embodiment of the invention, firstly, in response to an advertisement acquisition request in the running process of an application program, a fast application advertisement component in a fast application engine is called, then advertisement data is loaded through the fast application advertisement component, and finally, an advertisement corresponding to the advertisement data is displayed. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
In particular, exposed advertisements within different applications are obtained through a fast application advertisement component in the fast application engine.
The invention also provides an advertisement display device, as shown in fig. 3, which is a schematic diagram of the advertisement display device provided by the embodiment of the invention. As shown in the figure, the advertisement displaying apparatus 300 specifically includes: a first calling module 301, a first loading module 302 and a first showing module 303.
The first calling module 301 is configured to call a fast application advertisement component in a fast application engine in response to a first advertisement acquisition request during the running of a first application program. The first loading module 302 is configured to load first advertisement data via a fast application advertisement component.
The first presentation module 303 is configured to present an advertisement corresponding to the advertisement data.
In the embodiment of the present invention, first, in response to an advertisement acquisition request during the running process of an application program, a calling module 301 calls a fast application advertisement component in a fast application engine, then a loading module 302 loads advertisement data through the fast application advertisement component, and finally a display module 303 displays an advertisement corresponding to the advertisement data. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the advertisement server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
In one possible embodiment of the present invention, the advertisement displaying apparatus 300 further comprises: the device comprises a receiving module and a determining module.
The receiving module is configured to receive a first input by a user of a targeted ad slot in a display interface of a first application.
The determination module is configured to determine an advertisement retrieval request in response to a first input.
In one possible embodiment of the present invention, the calling module 301 may be configured to:
judging whether a fast application advertisement component in a fast application engine is a fast application advertisement component of the latest version;
if the fast application advertisement component is the latest version of the fast application advertisement component, calling the fast application advertisement component;
if the fast application advertisement component is not the fast application advertisement component of the latest version, the fast application advertisement component of the latest version is obtained through the fast application engine;
the latest version of the fast application advertising component is invoked.
In one possible embodiment of the present invention, the presentation module 303 may be configured to:
rendering the received first advertisement data according to the size and the execution environment of the current interface of the first application program to obtain a rendered advertisement;
and displaying the rendered advertisement in a current interface of the first application program.
In a possible embodiment of the present invention, the advertisement presentation device 300 may further include: the system comprises a second calling module, a second loading module and a second display module.
The second calling module is configured to call a fast application advertisement component in the fast application engine in response to a second advertisement acquisition request during the running of the second application program.
The second loading module is configured to load second advertisement data via the fast application advertisement component.
The second presentation module is configured to present an advertisement corresponding to the second advertisement data.
The functions of the advertisement displaying device of the present invention have been described in detail in the method embodiments shown in fig. 1 to fig. 2, so that the description of the embodiment is not detailed, and reference may be made to the related descriptions in the foregoing embodiments, which are not repeated herein.
Figure 4 is a schematic diagram of a hardware configuration of an electronic device implementing various embodiments of the invention,
the electronic device 400 includes, but is not limited to: radio frequency unit 401, network module 402, audio output unit 403, input unit 404, sensor 405, display unit 406, user input unit 407, interface unit 408, memory 409, processor 410, and power supply 411. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 4 does not constitute a limitation of the electronic device, and that the electronic device may include more or fewer components than shown, or some components may be combined, or a different arrangement of components. In the embodiment of the present invention, the electronic device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.
Wherein, the processor 410 may be configured to:
responding to a first advertisement acquisition request in the running process of an application program, and calling a fast application advertisement component in a fast application engine;
loading data sent by a server through a fast application advertisement component;
and displaying the advertisement corresponding to the advertisement data.
In the embodiment of the application, firstly, in response to an advertisement acquisition request in the running process of an application program, a fast application advertisement component in a fast application engine is called, then, advertisement data is loaded through the fast application advertisement component, and finally, an advertisement corresponding to the advertisement data is displayed. The embodiment of the invention can realize the quick request, the receiving and the display of the advertisement data without a third party installation package by calling the quick application advertisement component in the quick application program, and when the quick application advertisement component needs to be updated, only the advertisement server needs to release the quick application advertisement component with a new version to the quick application engine, and the client does not need to release the new version again, thereby being beneficial to the coverage of new advertisements of the advertisement platform.
It should be understood that, in the embodiment of the present invention, the radio frequency unit 401 may be used for receiving and sending signals during a message sending and receiving process or a call process, and specifically, receives downlink data from a base station and then processes the received downlink data to the processor 410; in addition, the uplink data is transmitted to the base station. Typically, radio unit 401 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. Further, the radio unit 401 can also communicate with a network and other devices through a wireless communication system.
The electronic device provides wireless broadband internet access to the user via the network module 402, such as assisting the user in sending and receiving e-mails, browsing web pages, and accessing streaming media.
The audio output unit 403 may convert audio data received by the radio frequency unit 401 or the network module 402 or stored in the memory 409 into an audio signal and output as sound. Also, the audio output unit 403 may also provide audio output related to a specific function performed by the electronic apparatus 400 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 403 includes a speaker, a buzzer, a receiver, and the like.
The input unit 404 is used to receive audio or video signals. The input Unit 404 may include a Graphics Processing Unit (GPU) 4041 and a microphone 4042, and the Graphics processor 4041 processes image data of a still picture or video obtained by an image capturing apparatus (such as a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 406. The image frames processed by the graphic processor 4041 may be stored in the memory 409 (or other storage medium) or transmitted via the radio frequency unit 401 or the network module 402. The microphone 4042 may receive sound, and may be capable of processing such sound into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 401 in case of the phone call mode.
The electronic device 400 also includes at least one sensor 405, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor includes an ambient light sensor that adjusts the brightness of the display panel 4061 according to the brightness of ambient light, and a proximity sensor that turns off the display panel 4061 and/or the backlight when the electronic apparatus 400 is moved to the ear. As one type of motion sensor, an accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the posture of an electronic device (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), and vibration identification related functions (such as pedometer, tapping); the sensors 405 may also include a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, an infrared sensor, etc., which will not be described in detail herein.
The display unit 406 is used to display information input by the user or information provided to the user. The Display unit 406 may include a Display panel 4061, and the Display panel 4061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 407 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device. Specifically, the user input unit 407 includes a touch panel 4071 and other input devices 4072. Touch panel 4071, also referred to as a touch screen, may collect touch operations by a user on or near it (e.g., operations by a user on or near touch panel 4071 using a finger, a stylus, or any suitable object or attachment). The touch panel 4071 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 410, receives a command from the processor 410, and executes the command. In addition, the touch panel 4071 can be implemented by using various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 4071, the user input unit 407 may include other input devices 4072. Specifically, the other input devices 4072 may include, but are not limited to, a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a track ball, a mouse, and a joystick, which are not described herein again.
Further, the touch panel 4071 can be overlaid on the display panel 4061, and when the touch panel 4071 detects a touch operation thereon or nearby, the touch operation is transmitted to the processor 410 to determine the type of the touch event, and then the processor 410 provides a corresponding visual output on the display panel 4061 according to the type of the touch event. Although in fig. 4, the touch panel 4071 and the display panel 4061 are two independent components to implement the input and output functions of the electronic device, in some embodiments, the touch panel 4071 and the display panel 4061 may be integrated to implement the input and output functions of the electronic device, and the implementation is not limited herein.
The interface unit 408 is an interface for connecting an external device to the electronic apparatus 400. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 408 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the electronic apparatus 400 or may be used to transmit data between the electronic apparatus 400 and an external device.
The memory 409 may be used to store software programs as well as various data. The memory 409 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 409 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The processor 410 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, performs various functions of the electronic device and processes data by operating or executing software programs and/or modules stored in the memory 409 and calling data stored in the memory 409, thereby performing overall monitoring of the electronic device. Processor 410 may include one or more processing units; preferably, the processor 410 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 410.
The electronic device 400 may further include a power supply 411 (e.g., a battery) for supplying power to various components, and preferably, the power supply 411 may be logically connected to the processor 410 through a power management system, so as to implement functions of managing charging, discharging, and power consumption through the power management system.
In addition, the electronic device 400 includes some functional modules that are not shown, and are not described in detail herein.
Preferably, an embodiment of the present invention further provides an electronic device, which includes a processor 110, a memory 109, and a computer program stored in the memory 109 and capable of running on the processor 110, where the computer program, when executed by the processor 110, implements each process of the above advertisement displaying method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not described here again.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements each process of the above advertisement display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (12)
1. An advertisement display method is applied to electronic equipment, and is characterized by comprising the following steps:
responding to a first advertisement acquisition request in the running process of a first application program, and calling a fast application advertisement component in a fast application engine;
loading first advertisement data through the fast application advertisement component, wherein the first advertisement data are data sent by a server;
and displaying the advertisement corresponding to the first advertisement data.
2. The method of claim 1, wherein prior to invoking the fast application advertising component in the fast application engine in response to the first advertisement acquisition request during the operation of the first application, the method further comprises:
receiving a first input of a user to a target advertisement space in a display interface of the first application program;
in response to the first input, the advertisement acquisition request is determined.
3. The method of claim 1, wherein invoking the fast application advertisement component in the fast application engine comprises:
judging whether a fast application advertisement component in a fast application engine is a fast application advertisement component of the latest version;
if the fast application advertisement component is the latest version of fast application advertisement component, calling the fast application advertisement component;
if the fast application advertisement component is not the fast application advertisement component of the latest version, obtaining the fast application advertisement component of the latest version through the fast application engine;
and calling the latest version of the fast application advertisement component.
4. The method according to claim 1, wherein the displaying the advertisement corresponding to the advertisement data specifically comprises:
rendering the received first advertisement data according to the size and the execution environment of the current interface of the first application program to obtain a rendered advertisement;
displaying the rendered advertisement in a current interface of the first application program.
5. The method of claim 1, further comprising:
responding to a second advertisement acquisition request in the running process of a second application program, and calling the fast application advertisement component in the fast application engine;
loading second advertisement data through the fast application advertisement component, wherein the second advertisement data are data sent by a server;
and displaying the advertisement corresponding to the second advertisement data.
6. An advertising display device, comprising:
the first calling module is used for responding to a first advertisement acquisition request in the running process of a first application program and calling a fast application advertisement component in a fast application engine;
the first loading module is used for loading first advertisement data through the fast application advertisement component, wherein the first advertisement data is data sent by a server;
and the first display module is used for displaying the advertisement corresponding to the first advertisement data.
7. The apparatus of claim 6, further comprising:
the receiving module is used for receiving first input of a user on a target advertisement position in a display interface of the first application program;
a determination module to determine the advertisement acquisition request in response to the first input.
8. The apparatus of claim 6, wherein the invoking module is configured to:
judging whether a fast application advertisement component in a fast application engine is a fast application advertisement component of the latest version;
if the fast application advertisement component is the latest version of fast application advertisement component, calling the fast application advertisement component;
if the fast application advertisement component is not the fast application advertisement component of the latest version, obtaining the fast application advertisement component of the latest version through the fast application engine;
and calling the latest version of the fast application advertisement component.
9. The apparatus of claim 6, wherein the presentation module is configured to:
rendering the received first advertisement data according to the size and the execution environment of the current interface of the first application program to obtain a rendered advertisement;
displaying the rendered advertisement in a current interface of the first application program.
10. The apparatus of claim 6, further comprising:
the second calling module is used for responding to a second advertisement acquisition request in the running process of a second application program and calling the fast application advertisement component in the fast application engine;
the second loading module is used for loading second advertisement data through the fast application advertisement component, wherein the second advertisement data is data sent by a server;
and the second display module is used for displaying the advertisement corresponding to the second advertisement data.
11. An electronic device, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the method according to any one of claims 1 to 5.
12. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 5.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010067757.8A CN111273961A (en) | 2020-01-20 | 2020-01-20 | Advertisement display method and device and electronic equipment |
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| CN202010067757.8A CN111273961A (en) | 2020-01-20 | 2020-01-20 | Advertisement display method and device and electronic equipment |
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