CN112232848A

CN112232848A - Advertisement putting method, terminal device and server

Info

Publication number: CN112232848A
Application number: CN202010931556.8A
Authority: CN
Inventors: 李洋; 张卫华
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2019-09-18
Filing date: 2019-09-18
Publication date: 2021-01-15
Anticipated expiration: 2039-09-18
Also published as: CN110827056A; CN112232848B; CN110827056B

Abstract

The application discloses an advertisement putting method, terminal equipment and a server, relates to the technical field of internet advertisement putting, and can directionally put APP advertisements in the terminal equipment according to the actual situation of installing APP in the terminal equipment, so that the targeted popularization effect of the advertisements is improved. According to the scheme, the terminal equipment can report the actual situation of installing the first APP by the terminal equipment to the server after receiving the advertisement data of the first APP from the server at each time, so that the server can install the actual situation of the first APP by the terminal equipment according to the actual situation of installing the first APP by the terminal equipment reported by the terminal equipment when the terminal equipment needs to show the advertisement related to the first APP next time, and the advertisement is put in the terminal equipment.

Description

Advertisement putting method, terminal device and server

Technical Field

The embodiment of the application relates to the technical field of internet advertisement putting, in particular to an advertisement putting method, terminal equipment and a server.

Background

Nowadays, as Applications (APPs) installed on a terminal device (e.g., a mobile phone) are increasing, a user can use the APPs installed in the terminal device to make shopping, search for information, socializing, entertaining, and the like. Based on this, internet advertisement delivery of APP has also been rapidly developed. The terminal equipment can reach the purpose of promoting the advertisement to the user when the user uses the APP by putting the advertisement on the interface of the APP according to the demands of advertisers.

The conventional advertisement putting method is that the advertisement platform of the advertiser determines the advertisement content displayed on the advertisement position in the APP. However, advertisers generally desire to be able to target advertising based on the actual situation of each terminal device. For example, an advertiser who populates a certain music APP wants to promote a download-type advertisement or a promotion-type advertisement corresponding to the music APP to a user on an interface of an APP installed in a terminal device according to the actual situation that each terminal device installs the music APP. The downloading advertisement is used for guiding a user who does not install the music APP in the terminal equipment to install the music APP; the promotion type advertisement is used to guide a user who has installed the music APP in the terminal device to use the music APP. How to directionally promote advertisements according to the actual situation of the terminal equipment is a problem to be solved.

Disclosure of Invention

The embodiment of the application provides an advertisement putting method, which can directionally put the APP advertisement in the terminal equipment according to the actual situation of installing the APP in the terminal equipment, and improve the effect of targeted popularization of the advertisement.

In order to achieve the above purpose, the embodiment of the present application adopts the following technical solutions:

in a first aspect, a method for advertisement delivery is provided, the method including: responding to a first operation of a user on a second application APP, sending a first advertisement request to a server by terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the server determines that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP; the server sends a first advertisement response to the terminal equipment; the first advertisement response includes first advertisement data for a first APP exposed on an interface of a second APP; the terminal equipment displays the first advertisement data of the first APP on an interface of a second APP; the method comprises the steps that the terminal equipment sends first information to a server at a first moment, wherein the first information comprises information whether the terminal equipment installs a first APP at the first moment; responding to a second operation of the user on the third APP, the terminal equipment sends a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; the server determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the first information; the server sends a second advertisement response to the terminal equipment, wherein the second advertisement response comprises second advertisement data of the first APP displayed on an interface of a third APP; and the terminal equipment displays the second advertisement data of the first APP on an interface of a third APP.

According to the technical scheme provided by the first aspect, after receiving the advertisement data of the first APP from the server (for example, at the first moment), the terminal device reports the actual situation of installing the first APP to the server, so that the server can put the advertisement in the terminal device according to the actual situation of installing the first APP by the terminal device at the first moment when the terminal device is about the advertisement display requirement of the first APP at the next time. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, the determining, by the server, that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP includes: the server randomly determines that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP.

In a possible implementation manner, before the server determines that the advertisement data of the first advertisement to be shown is the first advertisement data of the first APP, the method further includes: the terminal equipment sends second information to the server at a second moment, wherein the second information comprises information whether the terminal equipment installs the first APP at the second moment; the server determines that the advertisement data of the first advertisement to be shown is the first advertisement data of the first APP, and includes: and the server determines that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP according to the second information. The supporting server determines the first advertisement to be shown according to the actual situation of installing the first APP, which is sent by the terminal device before the first advertisement request is sent (such as the second moment).

In a possible implementation manner, the second information includes information that the first APP is not installed in the terminal device at the second time, and the server determines that the first advertisement data to be displayed is the download-type advertisement data of the first APP according to the second information. In this scheme, if the second information representation terminal device sent to the server at the second time indicates that the first APP is not installed in the terminal device, the server may determine to launch the download-type advertisement of the first APP into the terminal device, so as to guide the user to install the first APP in the terminal device.

In a possible implementation manner, the first information includes information that the first APP is installed at the terminal device at the first time, and the server determines, according to the first information, that the advertisement data of the second advertisement to be shown is promotion advertisement data of the first APP. The scheme supports that after the server puts the downloading type advertisement of the first APP into the terminal equipment, if the user downloads and installs the first APP through the downloading type advertisement interface, when the next advertisement is put, the server can determine to put the promotion type advertisement of the first APP into the terminal equipment according to the information that the first APP is installed in the terminal equipment which is reported by the terminal equipment latest, and the promotion type advertisement is used for guiding the user to use the first APP.

In a second aspect, a method for advertisement delivery is provided, the method comprising: responding to a first operation of a user on a second APP, sending a first advertisement request to a server by terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the terminal equipment receives a first advertisement response from the server; the first advertisement response includes first advertisement data for a first APP exposed on an interface of a second APP; the terminal equipment displays the first advertisement data of the first APP on an interface of a second APP; the method comprises the steps that the terminal equipment sends first information to a server at a first moment, wherein the first information comprises information whether the terminal equipment installs a first APP at the first moment; responding to a second operation of the user on the third APP, the terminal equipment sends a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; the terminal equipment receives a second advertisement response from the server, wherein the second advertisement response comprises second advertisement data of the first APP displayed on an interface of a third APP; the second advertisement data of the first APP is determined by the server according to the first information; and the terminal equipment displays the second advertisement data of the first APP on the interface of the third APP.

According to the technical scheme provided by the second aspect, after receiving the advertisement data of the first APP from the server (for example, at the first moment), the terminal device reports the actual situation of installing the first APP to the server, so that the server can put the advertisement in the terminal device according to the actual situation of installing the first APP by the terminal device at the first moment when the terminal device is in the advertisement display requirement of the first APP at the next time. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the terminal device sends the first advertisement request to the server, the method further includes: and the terminal equipment sends second information to the server at a second moment, wherein the second information comprises information about whether the first APP is installed on the terminal equipment at the second moment, and is used for determining the first advertisement data of the first APP by the server according to the second information. The supporting server determines the first advertisement to be shown according to the actual situation of installing the first APP, which is sent by the terminal device before the first advertisement request is sent (such as the second moment).

In a possible implementation manner, the second information includes information that the terminal device does not install the first APP at the second time, the first advertisement to be displayed is a download-type advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP. In this scheme, if the second information representation terminal device sent to the server at the second time indicates that the first APP is not installed in the terminal device, the server may determine to launch the download-type advertisement of the first APP into the terminal device, so as to guide the user to install the first APP in the terminal device.

In a possible implementation manner, before the terminal device sends the first information to the server at the first time, the method further includes: responding to a preset operation of a user on an interface of a second APP displaying the downloading advertisement of the first APP, and installing the first APP by the terminal equipment; the first information includes information that the first APP is installed in the terminal device at the first time; the second to-be-displayed advertisement is a promotion advertisement of the first APP, and the second advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP. The scheme supports that after the server puts the downloading type advertisement of the first APP in the terminal equipment, if the user downloads and installs the first APP through the downloading type advertisement interface, when the next advertisement is put, the server can determine to put the promotion type advertisement of the first APP in the terminal equipment according to the information that the first APP is installed in the terminal equipment which is reported by the terminal equipment recently, and the promotion type advertisement is used for guiding the user to use the first APP.

In a possible implementation manner, the second information includes information that the first APP has been installed at the second time, the first advertisement to be displayed is a promotion advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of a promotion advertisement of the first APP. In this scheme, if the second information represents that the terminal device has installed the first APP, the server may determine to deliver the promotion advertisement of the first APP to the terminal device according to the second information, so as to guide the user to use the first APP.

In a possible implementation manner, the advertisement data of the first advertisement to be shown is randomly determined by the server.

In a possible implementation manner, the sending, by the terminal device, the first information to the server at the first time includes: the terminal equipment determines that a first APP is not installed in the terminal equipment at the first moment, and the terminal equipment sends first information to the server at the first moment; the first information comprises information that the first APP is not installed on the terminal equipment at the first moment; the second advertisement to be displayed is a download advertisement of the first APP, and the second advertisement data of the first APP is advertisement data of the download advertisement of the first APP. The scheme supports that after the server puts in the promotion type advertisement of the first APP in the terminal equipment, when the next advertisement is put in, the server can determine to put in the download type advertisement of the first APP in the terminal equipment according to the information that the first APP is not installed in the terminal equipment reported by the terminal equipment latest, and the download type advertisement is used for guiding the user to install the first APP in the terminal equipment.

In a possible implementation manner, the first operation of the user on the second APP includes an operation that the user starts the second APP, or an operation of the user on an interface of the second APP.

In a possible implementation manner, the second operation of the user on the third APP includes an operation that the user starts the third APP, or an operation of the user on an interface of the third APP.

In a third aspect, a method for advertisement delivery is provided, the method comprising: the server receives a first advertisement request from the terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the server determines that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP; the server sends a first advertisement response to the terminal equipment; the first advertisement response comprises first advertisement data of a first APP displayed on an interface of a second APP of the terminal equipment; the method comprises the steps that a server receives first information sent by terminal equipment at a first moment, wherein the first information comprises information about whether the terminal equipment is provided with a first APP or not at the first moment; the server receives a second advertisement request from the terminal equipment, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; the server determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the first information; the server sends a second advertisement response to the terminal equipment; the second advertisement response includes second advertisement data for the first APP to be presented on an interface of a third APP of the terminal device.

In the technical solution provided by the third aspect, the server may receive an actual situation that the terminal device installs the first APP after receiving the advertisement data of the first APP from the server each time (for example, at a first time), so that when the terminal device displays a demand for installing the advertisement of the first APP next time, the server may deliver the advertisement in the terminal device according to the actual situation that the terminal device installed the first APP last time. By the method, the advertisements of the APP can be launched in the terminal equipment in a targeted manner, and the targeted advertisement popularization effect is improved.

In a possible implementation manner, after the server receives the first information sent by the terminal device at the first time, the method further includes: the server generates a portrait label of the terminal device according to the first information, wherein the portrait label of the terminal device is used for representing the situation that the first APP is installed on the terminal device at the first moment. The scheme supports generation of the terminal equipment portrait label used for representing the situation of the terminal equipment installation of the first APP according to the actual situation of the terminal equipment installation of the first APP reported by the terminal equipment, so that the advertisements can be put in the terminal equipment according to the portrait label of the generated/updated terminal equipment when the terminal equipment is required to display the advertisements related to the first APP next time.

In a possible implementation manner, before the server receives the first advertisement request from the terminal device, the method further includes: the server receives second information sent by the terminal equipment at a second moment, wherein the second information comprises information about whether the terminal equipment installs the first APP at the second moment; and the server generates an initial portrait label of the terminal equipment according to the second information, wherein the initial portrait label of the terminal equipment is used for representing the condition that the terminal equipment installs the first APP at the second moment. According to the scheme, the terminal equipment generates the initial portrait label of the terminal equipment according to the APP information installed on the terminal equipment reported by the terminal equipment, so that the server determines the first advertisement to be displayed according to the initial portrait label.

In a possible implementation manner, after the server receives the first information sent by the terminal device at the first time, the method further includes: the server updates the portrait label of the terminal device based on the first information. The scheme supports updating the portrait label of the terminal equipment according to the actual situation of installing the first APP on the basis of the initial portrait label of the terminal equipment, and then advertising is put in the terminal equipment according to the portrait label of the updated terminal equipment.

In a possible implementation manner, the server determines, according to the first information, that the advertisement data of the second advertisement to be displayed is second advertisement data of the first APP, including: and the server determines the advertisement data of the second advertisement to be displayed as the second advertisement data of the first APP according to the portrait label of the terminal equipment updated based on the first information. The scheme supports the server to update the portrait label of the terminal equipment according to the actual situation of the terminal equipment for installing the first APP, and then the advertisement is put in the terminal equipment according to the portrait label of the updated terminal equipment.

In a possible implementation manner, the second information includes information that the terminal device does not install the first APP at the second time, the first advertisement to be displayed is a download-type advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP. In the scheme, if the second information represents that the first APP is not installed in the terminal equipment at the second moment, the server can determine the download type advertisement for delivering the first APP in the terminal equipment, and is used for guiding the user to install the first APP in the terminal equipment.

In a possible implementation manner, the first information includes information that the terminal device has installed the first APP at the first time; the server determines, according to the first information, that the advertisement data of the second advertisement to be displayed is the first advertisement data of the first APP, including: the server determines that the second advertisement to be displayed is a promotion advertisement of the first APP according to the first information, and the second advertisement data of the first APP is the advertisement data of the promotion advertisement of the first APP. The scheme supports that after the server puts the downloading type advertisement of the first APP into the terminal equipment, if the user downloads and installs the first APP through the downloading type advertisement interface, when the next advertisement is put, the server can determine to put the promotion type advertisement of the first APP into the terminal equipment according to the indication information that the first APP is installed in the terminal equipment which is reported by the terminal equipment recently, and the promotion type advertisement is used for guiding the user to use the first APP.

In a possible implementation manner, the second information includes information that the first APP has been installed by the terminal device at the second time, the first advertisement to be displayed is a promotion advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of a promotion advertisement of the first APP. In this scheme, if the second information represents that the first APP is not installed in the terminal device at the second time, the server may determine to deliver the download-type advertisement of the first APP to the terminal device, so as to guide the user to install the first APP in the terminal device.

In a possible implementation manner, the first information includes information that the first APP is not installed by the terminal device at the first time; the server determines, according to the first information, that the advertisement data of the second advertisement to be displayed is the first advertisement data of the first APP, including: the server determines that the second advertisement to be displayed is a downloading advertisement of the first APP according to the first information, and the second advertisement data of the first APP is the advertisement data of the downloading advertisement of the first APP. The scheme supports that after the server puts the promotion type advertisement of the first APP in the terminal equipment, when the next advertisement is put, the server can determine to put the download type advertisement of the first APP in the terminal equipment according to the information that the first APP is not installed in the terminal equipment reported by the terminal equipment latest, and the download type advertisement is used for guiding the user to install the first APP in the terminal equipment.

In a fourth aspect, a method for advertisement delivery is provided, the method comprising: responding to a first operation of a user on a second APP, sending a first advertisement request to a server by terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the terminal equipment receives a first advertisement response from the server; the first advertisement response comprises download-type advertisement data of the first APP displayed on the interface of the second APP; the terminal equipment displays the downloading advertisement of the first APP on an interface of a second APP; the method comprises the steps that in response to a preset operation of a user on an interface of a second APP displaying a downloading advertisement of a first APP, the first APP is installed on terminal equipment; the method comprises the steps that the terminal equipment sends first information to a server at a first moment, wherein the first information comprises information that a first APP is installed on the terminal equipment at the first moment; responding to a second operation of the user on the third APP, the terminal equipment sends a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; the terminal equipment receives a second advertisement response from the server, wherein the second advertisement response comprises promotion type advertisement data of a first APP displayed on an interface of a third APP, and the second advertisement data of the first APP is determined by the server according to the first information; and the terminal equipment displays the advertisement data of the promotion type advertisement of the first APP on the interface of the third APP.

According to the technical scheme provided by the fourth aspect, the terminal equipment can display the advertisement according to the downloading type advertisement data of the first APP from the server at each time, and report the actual situation of the terminal equipment for installing the first APP to the server after determining that the user downloads and installs the first APP through the advertisement interface, so that the promotion type advertisement can be released in the terminal equipment according to the actual situation that the terminal equipment has installed the first APP when the terminal equipment needs to display the advertisement related to the first APP next time. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the terminal device sends the first advertisement request to the server, the method further includes: the terminal equipment sends second information to the server at a second moment, wherein the second information comprises information that the terminal equipment is provided with the first APP; the first ad response is determined by the server based on the second information. According to the scheme, whether the terminal equipment installs the first APP information or not is supported to be reported to the server by the terminal equipment before the terminal equipment sends the first advertisement request to the server (such as the second moment), so that the server can determine the first advertisement to be displayed according to the information.

In one possible implementation, the first advertisement response is randomly determined by the server.

In a fifth aspect, an advertisement delivery system is provided, where the advertisement delivery system includes a terminal device and a server, where the terminal device is configured to, in response to a first operation of a second application APP by a user, send a first advertisement request to the server, where the first advertisement request is used to request advertisement data of a first advertisement to be displayed; the server is used for determining that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP; and sending a first advertisement response to the terminal device; the first advertisement response includes first advertisement data for a first APP exposed on an interface of a second APP; the terminal equipment is further used for displaying the first advertisement data of the first APP on an interface of a second APP; sending first information to a server at a first moment, wherein the first information comprises information about whether a first APP is installed on the terminal equipment at the first moment; responding to a second operation of the user on the third APP, and sending a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be shown; the server is further used for determining that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the first information; sending a second advertisement response to the terminal equipment, wherein the second advertisement response comprises second advertisement data of the first APP displayed on an interface of a third APP; the terminal equipment is further used for displaying second advertisement data of the first APP on an interface of a third APP.

According to the technical scheme provided by the fifth aspect, after receiving the advertisement data of the first APP from the server (for example, at the first moment), the terminal device reports the actual situation of installing the first APP to the server, so that when the server next time the terminal device has an advertisement display demand related to the first APP, the server can put an advertisement in the terminal device according to the actual situation of installing the first APP by the terminal device at the first moment. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the server determines that the first advertisement data of the advertisement to be displayed is the first advertisement data of the first APP, the terminal device is further configured to send second information to the server at a second time, where the second information includes information about whether the terminal device installs the first APP at the second time; the server determines that the first advertisement data of the advertisement to be displayed is the first advertisement data of the first APP, and the method includes the following steps: and the server determines that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP according to the second information. The supporting server determines the first advertisement to be shown according to the actual situation of installing the first APP, which is sent by the terminal device before the first advertisement request is sent (such as the second moment).

In a sixth aspect, a terminal device is provided, which includes: the sending unit is used for responding to a first operation of a user on the second APP and sending a first advertisement request to the server, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; a receiving unit, configured to receive a first advertisement response from a server; the first advertisement response includes first advertisement data for a first APP exposed on an interface of a second APP; the advertisement display unit is used for displaying the first advertisement data of the first APP on an interface of a second APP; the sending unit is further configured to send, to the server at a first time, first information, where the first information includes information about whether the terminal device installs the first APP at the first time; responding to a second operation of the user on the third APP, and sending a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be shown; the receiving unit is further configured to receive a second advertisement response from the server, where the second advertisement response includes second advertisement data for the first APP shown on the interface of the third APP; the second advertisement data of the first APP is determined by the server according to the first information; the advertisement display unit is further used for displaying second advertisement data of the first APP on an interface of the third APP.

According to the technical scheme provided by the sixth aspect, after receiving the advertisement data of the first APP from the server at each time (for example, at the first moment), the terminal device reports the actual situation of installing the first APP to the server, so that when the server next time the terminal device needs to display the advertisement related to the first APP, the server can put the advertisement in the terminal device according to the actual situation of installing the first APP by the terminal device at the first moment. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, the sending unit is further configured to send, before the sending unit sends the first advertisement request to the server, second information to the server at a second time, where the second information includes information about whether the terminal device installs the first APP at the second time, and is used for the server to determine the first advertisement data of the first APP according to the second information. The supporting server determines the first advertisement to be shown according to the actual situation of installing the first APP, which is sent by the terminal device before the first advertisement request is sent (such as the second moment).

In a possible implementation manner, the second information includes information that the terminal device does not install the first APP at the second time, the first advertisement to be displayed is a download-type advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP. In this scheme, if the first APP is not installed in the second information representation terminal device sent to the server by the terminal device at the second time, the server may determine to deliver the download-type advertisement of the first APP to the terminal device, so as to guide the user to install the first APP in the terminal device.

In a possible implementation manner, the terminal device further includes: the application management unit is used for responding to a preset operation of a user on an interface of a second APP displaying the downloading advertisement of the first APP before the sending unit sends the first information to the server at the first moment, and installing the first APP in the terminal equipment; the first information includes information that the first APP is installed in the terminal device at the first time; the second to-be-displayed advertisement is a promotion advertisement of the first APP, and the second advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP. The scheme supports that after the server puts the downloading type advertisement of the first APP in the terminal equipment, if the user downloads and installs the first APP through the downloading type advertisement interface, when the next advertisement is put, the server can determine to put the promotion type advertisement of the first APP in the terminal equipment according to the information that the first APP is installed in the terminal equipment which is reported by the terminal equipment recently, and the promotion type advertisement is used for guiding the user to use the first APP.

In a possible implementation manner, the application management unit is further configured to determine that the first APP is not installed in the terminal device at the first time; the transmitting unit transmits first information to the server at a first time, and includes: the sending unit sends first information to the server at a first moment; the first information comprises information that the first APP is not installed on the terminal equipment at a first moment; the second advertisement to be displayed is a download advertisement of the first APP, and the second advertisement data of the first APP is advertisement data of the download advertisement of the first APP. The scheme supports that after the server puts in the promotion type advertisement of the first APP in the terminal equipment, when the next advertisement is put in, the server can determine to put in the download type advertisement of the first APP in the terminal equipment according to the information that the first APP is not installed in the terminal equipment reported by the terminal equipment latest, and the download type advertisement is used for guiding the user to install the first APP in the terminal equipment.

In a seventh aspect, a server is provided, including: the receiving unit is used for receiving a first advertisement request from the terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the request processing unit is used for determining that the advertisement data of the first advertisement to be displayed is the first advertisement data of the first APP; a sending unit, configured to send a first advertisement response to the terminal device; the first advertisement response comprises first advertisement data of a first APP displayed on an interface of a second APP of the terminal equipment; the receiving unit is further configured to receive first information sent by the terminal device at a first time, where the first information includes information about whether the terminal device installs the first APP when the terminal device sends the first information at the first time; receiving a second advertisement request from the terminal equipment, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; the request processing unit is further configured to determine, according to the first information, that advertisement data of a second advertisement to be shown is second advertisement data of the first APP; the sending unit is further configured to send a second advertisement response to the terminal device; the second advertisement response includes second advertisement data for the first APP to be presented on an interface of a third APP of the terminal device.

In the technical solution provided by the seventh aspect, the server may receive an actual situation that the terminal device installs the first APP after receiving the advertisement data of the first APP from the server each time (for example, at a first time), so that when the terminal device displays a demand for installing the advertisement of the first APP next time, the server may deliver the advertisement in the terminal device according to the actual situation that the terminal device installed the first APP last time. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, the server further includes: and the information processing unit is used for generating a portrait label of the terminal equipment according to the first information after the receiving unit receives the first information sent by the terminal equipment at the first moment, wherein the portrait label of the terminal equipment is used for representing the condition that the terminal equipment installs the first APP at the first moment. The scheme supports generation of the terminal equipment portrait label used for representing the situation of the terminal equipment installation of the first APP according to the actual situation of the terminal equipment installation of the first APP reported by the terminal equipment, so that the advertisements can be put in the terminal equipment according to the portrait label of the generated/updated terminal equipment when the terminal equipment is required to display the advertisements related to the first APP next time.

In a possible implementation manner, the receiving unit is further configured to receive, before the receiving unit receives the first advertisement request from the terminal device, second information sent by the terminal device at a second time, where the second information includes information of an APP that is installed or not installed by the terminal device at the second time; the server further includes: and the portrait generating unit is used for generating an initial portrait label of the terminal equipment according to the second information, wherein the initial portrait label of the terminal equipment is used for representing the condition that the terminal equipment installs the first APP at the second moment. According to the scheme, the terminal equipment generates the initial portrait label of the terminal equipment according to the APP information installed on the terminal equipment reported by the terminal equipment, so that the server determines the first advertisement to be displayed according to the initial portrait label.

In a possible implementation manner, the information processing unit is further configured to, after the receiving unit receives first information sent by the terminal device at a first time, update the portrait label of the terminal device based on the first information. The scheme supports updating the portrait label of the terminal equipment according to the actual situation of installing the first APP on the basis of the initial portrait label of the terminal equipment, and then advertising is put in the terminal equipment according to the portrait label of the updated terminal equipment.

In a possible implementation manner, the determining, by the request processing unit according to the first information, that the advertisement data of the second advertisement to be shown is the second advertisement data of the first APP includes: the request processing unit determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the portrait label of the terminal device updated based on the first information. The scheme supports the server to update the portrait label of the terminal equipment according to the actual situation of the terminal equipment for installing the first APP, and then the advertisement is put in the terminal equipment according to the portrait label of the updated terminal equipment.

In a possible implementation manner, the second information includes information that the terminal device does not install the first APP at the second time, the first advertisement to be displayed is a download-type advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP. In the scheme, if the first information representation does not install the first APP at the second moment, the server can determine to launch the download-type advertisement of the first APP in the terminal equipment, so as to guide the user to install the first APP in the terminal equipment.

In a possible implementation manner, the first information includes information that the terminal device has installed the first APP at the first time; the determining, by the request processing unit according to the first information, that the advertisement data of the second advertisement to be shown is the first advertisement data of the first APP includes: the request processing unit determines that the second advertisement to be displayed is a promotion advertisement of the first APP according to the first information, and the second advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP. The scheme supports that the server puts the downloading type advertisement of the first APP to the terminal equipment, and if the user downloads and installs the first APP through the downloading type advertisement interface, when the advertisement is put next time, the server can determine to put the promotion type advertisement of the first APP in the terminal equipment according to the indication information that the first APP is installed on the terminal equipment reported by the terminal equipment latest, and the promotion type advertisement is used for guiding the user to use the first APP.

In a possible implementation manner, the second information includes information that the first APP has been installed by the terminal device at the second time, the first advertisement to be displayed is a promotion advertisement of the first APP, and the first advertisement data of the first APP is advertisement data of a promotion advertisement of the first APP. In the scheme, if the second information representation shows that the first APP is not installed in the terminal equipment at the second moment, the server can launch the downloading advertisement of the first APP to the terminal equipment, so as to guide the user to install the first APP in the terminal equipment.

In a possible implementation manner, the first information includes information that the first APP is not installed by the terminal device at the first time; the determining, by the request processing unit according to the first information, that the advertisement data of the second advertisement to be shown is the first advertisement data of the first APP includes: the request processing unit determines that the second advertisement to be displayed is a downloading advertisement of a first APP according to the first information, and the second advertisement data of the first APP is the advertisement data of the downloading advertisement of the first APP. The scheme supports that after the server puts the promotion type advertisement of the first APP in the terminal equipment, when the next advertisement is put, the server can determine to put the download type advertisement of the first APP in the terminal equipment according to the information that the first APP is not installed in the terminal equipment reported by the terminal equipment latest, and the download type advertisement is used for guiding the user to install the first APP in the terminal equipment.

In an eighth aspect, a terminal device is provided, which includes: a sending unit, configured to send, to a server, a first advertisement request in response to a first operation of a user on a second application APP, where the first advertisement request is used to request advertisement data of a first advertisement to be displayed; a receiving unit, configured to receive a first advertisement response from a server; the first advertisement response comprises download-type advertisement data of the first APP displayed on the interface of the second APP; the advertisement display unit is used for displaying the downloading advertisement of the first APP on the interface of the second APP; the application management unit is used for responding to preset operation of a user on an interface of a second APP displaying the downloading advertisement of the first APP and installing the first APP; the sending unit is further configured to send, to the server at a first time, first information, where the first information includes information that the terminal device has installed the first APP at the first time; responding to a second operation of the user on the third APP, and sending a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be shown; the receiving unit is further configured to receive a second advertisement response from the server, where the second advertisement response includes promotion-type advertisement data of the first APP for presentation on an interface of a third APP, and the second advertisement data of the first APP is determined by the server according to the first information; the advertisement display unit is further used for displaying the promotion advertisement of the first APP on the interface of the third APP.

According to the technical scheme provided by the eighth aspect, the terminal equipment can display the advertisement according to the downloading type advertisement data of the first APP from the server at each time, and after the fact that the user downloads and installs the first APP through the advertisement interface is determined, the actual situation that the terminal equipment installs the first APP is reported to the server, so that when the terminal equipment needs to display the advertisement related to the first APP next time, the promoting type advertisement can be put in the terminal equipment according to the actual situation that the terminal equipment has installed the first APP. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the sending unit sends the first advertisement request to the server, the sending unit is further configured to send, to the server at a second time, second information, where the second information includes information that the terminal device has installed the first APP; the first ad response is determined by the server based on the second information. According to the scheme, whether the terminal equipment installs the first APP information or not is supported to be reported to the server by the terminal equipment before the terminal equipment sends the first advertisement request to the server (such as the second moment), so that the server can determine the first advertisement to be displayed according to the information.

In one possible implementation, the first advertisement response is randomly determined by the server. In a ninth aspect, a terminal device is provided, which includes: a memory for storing computer program code, the computer program code comprising instructions; a radio frequency circuit for transmitting and receiving a radio signal; a processor, configured to execute the instruction, so that the terminal device performs: responding to a first operation of a user on a second APP, and sending a first advertisement request to a server, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; the terminal equipment receives a first advertisement response from the server; the first advertisement response includes first advertisement data for a first APP exposed on an interface of a second APP; displaying first advertisement data of the first APP on an interface of a second APP; sending first information to a server at a first moment, wherein the first information comprises information whether a first APP is installed on a terminal device at the first moment; responding to a second operation of the user on the third APP, and sending a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; receiving a second advertisement response from the server, the second advertisement response including second advertisement data for the first APP exposed on the interface of the third APP; the second advertisement data of the first APP is determined by the server according to the first information; and displaying the second advertisement data of the first APP on the interface of the third APP.

According to the technical scheme provided by the ninth aspect, after receiving the advertisement data of the first APP from the server at each time (for example, at the first moment), the terminal device reports the actual situation of installing the first APP to the server, so that when the server next time the terminal device needs to display the advertisement related to the first APP, the server can put the advertisement in the terminal device according to the actual situation of installing the first APP at the first moment. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the terminal device sends the first advertisement request to the server, the processor is further configured to execute the instruction, so that the terminal device sends second information to the server at the second time, where the second information includes information about whether the terminal device installs the first APP at the second time, and is used for the server to determine the first advertisement data of the first APP according to the second information. The supporting server determines the first advertisement to be shown according to the actual situation of installing the first APP, which is sent by the terminal device before the first advertisement request is sent (such as the second moment).

In a possible implementation manner, before the terminal device sends the first information to the server at the first time, the processor is further configured to execute the instruction, so that the terminal device installs the first APP in response to a preset operation of a user on an interface of a second APP showing a download-type advertisement of the first APP; the first information includes information that the first APP is installed in the terminal device at the first time; the second to-be-displayed advertisement is a promotion advertisement of the first APP, and the second advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP. The scheme supports that after the server puts the downloading type advertisement of the first APP in the terminal equipment, if the user downloads and installs the first APP through the downloading type advertisement interface, when the next advertisement is put, the server can determine to put the promotion type advertisement of the first APP in the terminal equipment according to the information that the first APP is installed in the terminal equipment which is reported by the terminal equipment recently, and the promotion type advertisement is used for guiding the user to use the first APP.

In a possible implementation manner, the first operation of the user on the second APP includes an operation that the user starts the second APP, or a click operation or a sliding operation of the user on an interface of the second APP.

In a possible implementation manner, the second operation of the user on the third APP includes an operation that the user starts the third APP, or a click operation or a sliding operation of the user on an interface of the third APP.

In a tenth aspect, there is provided a server comprising: a memory for storing computer program code, the computer program code comprising instructions; a radio frequency circuit for transmitting and receiving a radio signal; a processor configured to execute the instructions to cause the server to: receiving a first advertisement request from terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; determining the advertisement data of the first advertisement to be displayed as the first advertisement data of the first APP; sending a first advertisement response to the terminal device; the first advertisement response comprises first advertisement data of a first APP displayed on an interface of a second APP of the terminal equipment; receiving first information sent by terminal equipment at a first moment, wherein the first information comprises information about whether the terminal equipment installs a first APP at the first moment; receiving a second advertisement request from the terminal equipment, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed; determining the advertisement data of a second advertisement to be displayed as the second advertisement data of the first APP according to the first information; and sending a second advertisement response to the terminal device; the second advertisement response includes second advertisement data for the first APP to be presented on an interface of a third APP of the terminal device.

According to the technical scheme provided by the tenth aspect, the server may receive the actual situation that the terminal device installs the first APP after the terminal device receives the advertisement data of the first APP from the server every time (for example, at the first moment), so that when the terminal device displays the advertisement related to the first APP next time, the advertisement is delivered in the terminal device according to the actual situation that the terminal device installed the first APP received last time. By the method, the advertisements of the APP can be launched in the terminal equipment in a targeted manner, and the targeted advertisement popularization effect is improved.

In a possible implementation manner, after the server receives first information sent by the terminal device at a first time, the processor is further configured to execute the instructions, so that the server generates a portrait label of the terminal device according to the first information, where the portrait label of the terminal device is used for representing a situation that the terminal device installs the first APP at the first time. The scheme supports generation of the portrait label of the terminal equipment for representing the situation of whether the terminal equipment is provided with the first APP according to the actual situation of installation of the first APP by the terminal equipment, so that the advertisements can be put in the terminal equipment according to the portrait label of the generated/updated terminal equipment when the terminal equipment is required to display the advertisements related to the first APP next time.

In a possible implementation manner, before the server receives the first advertisement request from the terminal device, the processor is further configured to execute the instructions, so that the server receives second information sent by the terminal device at a second time, where the second information includes information about whether the terminal device installs the first APP at the second time; and generating an initial portrait label of the terminal equipment according to the second information, wherein the initial portrait label of the terminal equipment is used for representing the condition that the terminal equipment installs the first APP at the second moment. According to the scheme, the terminal equipment generates the initial portrait label of the terminal equipment according to the APP information installed on the terminal equipment reported by the terminal equipment, so that the server determines the first advertisement to be displayed according to the initial portrait label.

In a possible implementation manner, after the server receives first information sent by the terminal device at a first time, the processor is further configured to execute the instructions, so that the server updates the portrait label of the terminal device based on the first information. The scheme supports updating the portrait label of the terminal equipment according to the actual situation of installing the first APP on the basis of the initial portrait label of the terminal equipment, and then advertising is put in the terminal equipment according to the portrait label of the updated terminal equipment.

In an eleventh aspect, a terminal device is provided, the terminal device comprising a memory for storing computer program code, the computer program code comprising instructions; a radio frequency circuit for transmitting and receiving a radio signal; a processor, configured to execute the instruction, so that the terminal device performs: responding to a first operation of a user on a second APP, and sending a first advertisement request to a server, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed; receiving a first advertisement response from the server; the first advertisement response comprises download-type advertisement data of the first APP displayed on the interface of the second APP; displaying the downloading advertisement of the first APP on an interface of a second APP; the method comprises the steps that a first APP is installed in response to preset operation of a user on an interface of a second APP displaying a downloading advertisement of the first APP; sending first information to a server at a first moment, wherein the first information comprises information that a first APP is installed on terminal equipment at the first moment; responding to a second operation of the user on the third APP, and sending a second advertisement request to the server, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be shown; receiving a second advertisement response from the server, wherein the second advertisement response comprises promotion type advertisement data of the first APP displayed on an interface of a third APP, and the second advertisement data of the first APP is determined by the server according to the first information; and displaying the advertisement data of the promotion type advertisement of the first APP on the interface of the third APP.

According to the technical scheme provided by the eleventh aspect, the terminal device can display the advertisement according to the downloaded advertisement data of the first APP from the server at each time, and report the actual situation of the terminal device for installing the first APP to the server after determining that the user downloads and installs the first APP through the advertisement interface, so that the promotion advertisement can be launched in the terminal device according to the actual situation of the terminal device for installing the first APP when the terminal device needs to display the advertisement related to the first APP next time. By the method, the advertisements of the APP can be directionally released in the terminal equipment according to the actual situation of the APP installed in the terminal equipment, and the effect of targeted popularization of the advertisements is improved.

In a possible implementation manner, before the terminal device sends the first advertisement request to the server, the processor is further configured to execute the instruction, so that the terminal device sends second information to the server at a second time, where the second information includes information that the terminal device has installed the first APP; the first ad response is determined by the server based on the second information. According to the scheme, whether the terminal equipment installs the first APP information or not is supported to be reported to the server by the terminal equipment before the terminal equipment sends the first advertisement request to the server (such as the second moment), so that the server can determine the first advertisement to be displayed according to the information.

In a twelfth aspect, a computer-readable storage medium is provided, which has stored thereon computer-executable instructions, which when executed by a processor, implement the advertisement delivery method as in any one of the possible implementations of the first, second, third, or fourth aspect.

In a thirteenth aspect, a chip system is provided, which may include a storage medium to store instructions; a processing circuit, configured to execute the above instructions to implement the advertisement delivery method in any possible implementation manner of the first aspect, the second aspect, the third aspect, or the fourth aspect. The chip system may be formed by a chip, and may also include a chip and other discrete devices.

In a fourth aspect, a computer program product is provided, which comprises program instructions to implement the advertisement delivery method as in any one of the possible implementations of the first, second, third or fourth aspect, when the program instructions are run on a computer. For example, the computer may be at least one storage node.

Drawings

FIG. 1A is a first diagram illustrating an example of displaying an advertisement on an APP interface provided by an embodiment of the application;

FIG. 1B is a diagram of an example of displaying an advertisement on an interface of an APP according to an embodiment of the present application;

FIG. 2 is a third exemplary diagram illustrating an advertisement presented on an interface of an APP according to an embodiment of the present application;

FIG. 3A is a fourth exemplary diagram illustrating an advertisement displayed on an interface of an APP according to an embodiment of the present application;

FIG. 3B is a schematic diagram of an advertisement system according to an embodiment of the present application;

fig. 3C is a first schematic structural diagram of a server according to an embodiment of the present disclosure;

fig. 4 is a schematic diagram of a hardware structure of a terminal device according to an embodiment of the present application;

fig. 5A is a flowchart of a first advertisement delivery method according to an embodiment of the present application;

fig. 5B is a flowchart of an advertisement delivery method according to an embodiment of the present application;

fig. 6A is a diagram of an example of advertisement delivery provided by an embodiment of the present application;

fig. 6B is a diagram of an example of advertisement delivery provided by the embodiment of the present application;

fig. 7 is an interaction diagram of an advertisement delivery method according to an embodiment of the present application;

fig. 8A is a first schematic structural diagram of a terminal device according to an embodiment of the present application;

fig. 8B is a schematic structural diagram of a terminal device according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

The embodiment of the application provides an advertisement putting method, which is applied to the process that terminal equipment displays advertisements on an APP interface installed in the terminal equipment according to the advertisement putting requirements of advertisers.

At least one APP, such as "you and cool", "QQ music", "today's headline", "WeChat", "microblog", "Baidu map", "hunger", "you and your money", "shared bicycle", "browser", "video player", and "panning", is installed in the terminal device. In the embodiment of the application, the terminal device can display the advertisement on the interface of any one of the at least one APP according to the advertisement putting requirement of the advertiser.

It can be understood that the interface of the APP may be a start page of the APP, a boot page of the APP, an information display interface of the APP, or other APP interfaces, and the specific interface is not limited in the embodiment of the present application.

The start page of the APP may also be referred to as a flash page. The design of starting page is in order to effectively utilize the blank interface in the APP initialization process, and the perception that the user can start the APP fast and immediately come into use is strengthened, and then user experience when strengthening the APP and starting. The start page can be displayed in various ways such as a still picture, a moving picture, an animation, and the like. Generally, since the initialization time of the APP generally does not exceed 5 seconds, the control duration of the start page also generally does not exceed 5 seconds. As shown in fig. 1A (a), the start-up page control time period of the APP is 3 seconds (seconds, s).

The guiding page of the APP is a page for guiding a user to learn the usage of the APP or know the effect of the APP, and the core of the guiding page is 'guiding' two words. The lead page typically appears on an entirely new concept of APP, or after an iteration of the product. Generally, a guide page of an APP is composed of several guide pictures. In some APP's boot pages, advertising may also be exposed. As shown in fig. 1A (b), the guide page of the APP is composed of 3 guide pictures (e.g., picture 1, picture 2, and picture 3 in fig. 1A (c)). The terminal device may switch the guidance picture in response to a leftward/rightward sliding operation of the user on the touch screen.

The information presentation interface of the APP can be understood as an interface in the using process of the APP. Illustratively, the information presentation interface of the APP may be an interface including at least one ad slot during the APP is used, for example, an ad box on a video pause interface (as shown in (a) of fig. 1B). As another example, an advertisement displayed on the "browser" home page (as shown in FIG. 1B (B)).

Or, the information presentation interface of the APP may also be an information flow presentation interface. Specifically, the information flow presentation interface refers to an interface in which information is presented by moving in the same direction in space and time. As shown in fig. 2, on the "today's head bar" interface (e.g., 210 in (a) in fig. 2), as the user's finger slides up the display screen (i.e., touch screen) of the terminal device (e.g., operation 220 in (a) in fig. 2), information is presented in a flowing manner by moving from the bottom to the top of the display screen (e.g., 230 in (b) in fig. 2). For another example, the "WeChat" friend circle interface (shown in (a) of FIG. 3A), the "microblog" interface (shown in (b) of FIG. 3A), and the like are all information flow presentation interfaces.

In the advertisement delivery method provided by the embodiment of the application, the advertiser may be an advertiser who promotes a certain APP (e.g., a first APP). When a certain installed APP (such as a second APP) is operated by the terminal device, the second APP may be triggered to call a program interface in an advertisement Software Development Kit (SDK), and an advertisement request is sent to the server. The advertisement request is for requesting advertisement data of an advertisement to be played. Wherein the second APP is any one of at least one APP installed in the terminal device 100. If the terminal equipment is not provided with the first APP, the second APP is different from the first APP; if the first APP is installed in the terminal device, the second APP may be different from the first APP and may also be the same as the first APP.

Referring to fig. 3B, as shown in fig. 3B, an advertisement system according to an embodiment of the present application is provided. The advertisement system includes a terminal device 100 and at least one server 200. Wherein each server 200 may serve a different advertiser.

The server 200 in this embodiment of the present application may be an advertisement server or an application server of an advertiser, and may also be another type of server, which is not limited in this embodiment of the present application.

Assume that an advertiser places two types of advertisements on the first APP on the server 200: ad a and ad B. Wherein, the advertisement A is a download type advertisement, and the advertisement B is a promotion type advertisement. The advertiser wants to select whether advertisement a or advertisement B is promoted to the user according to the actual situation of installing the first APP by the user's terminal device. The actual situation of installing the first APP by the terminal device of the user may include: (1) the terminal equipment is not provided with the first APP; (2) the terminal device has installed a first APP. If the terminal device does not install the first APP, the server 200 may determine that the advertisement to be played is advertisement a (i.e., a download-type advertisement, which guides the user to download the first APP); if the terminal device has installed the first APP, the server 200 may determine that the advertisement to be played is advertisement B (i.e., promotion-type advertisement, which guides the user to use the first APP).

Referring to fig. 3C, fig. 3C is a schematic structural diagram of a server according to an embodiment of the present disclosure. As shown in fig. 3C, the server 200 may include a request processing unit 310, a storage unit 320, an information processing unit 330, a representation generating unit 340.

The request processing unit 310 is configured to process an advertisement request from the terminal device 100, including receiving the advertisement request from the terminal device 100 and responding to the advertisement request.

The storage unit 320 may be understood as a real-time advertisement resource pool, in which advertisement data uploaded by each advertiser is stored. The advertisement data includes, but is not limited to, advertisement material (e.g., material such as text, pictures, video, and sounds appearing in the advertisement) and advertisement information (e.g., advertisement type and advertisement material link address). The storage unit 32 may also store a portrait label of the terminal device determined by the server 200. With regard to specific introduction of the portrait label of the terminal device, it will be explained and explained hereinafter.

In some embodiments, the storage unit 320 may be a distributed cache unit. The distributed cache unit comprises a plurality of nodes and is used for storing data. When the server 200 or the terminal device 100 reads data, the storage and reading nodes of the data may be determined according to a consistent hash algorithm. For example, a hash value corresponding to the data may be calculated by a consistent hash algorithm, and the hash value may be understood as a house number of the node. And finding out the corresponding node according to the hash value, and reading the data. Through the distributed cache, the reading speed of instructions and data can be improved.

The information processing unit 330 is configured to process information from the terminal device 100 whether the terminal device installs the first APP. In some embodiments, the information processing unit 330 is further configured to generate/update a portrait label of the terminal device according to information whether the terminal device of the terminal device 100 is installed with the first APP. The portrait label of the terminal equipment is used for representing information whether the terminal equipment is provided with the first APP or not. The portrait label may also be stored in the storage unit 320.

The portrait generation unit 340 is used to process information of the terminal device-installed APP from the terminal device 100. In some embodiments, portrait generation unit 340 is further configured to generate an initial portrait label of the terminal device from information of the APP installed by the terminal device of terminal device 100. The portrait label of the terminal device is used for representing the information of the installed APP of the terminal device (including the information of whether the first APP is installed or not installed on the terminal device). The initial portrait label may also be stored in storage unit 320.

Illustratively, the portrait label of the terminal device 100 is "APP 1, APP2, APP3, … …, APPn" for identifying that APP1, APP2, APP3, … …, APPn are installed in the terminal device 100. Wherein n is a positive integer, and n is more than 3. For a detailed description of the portrait label, reference may be made to the following description.

The terminal device in the embodiment of the present application may be a mobile phone, a tablet Computer, or a Personal Computer (UMPC). Alternatively, the terminal device may be other desktop devices, laptop devices, handheld devices, wearable devices, smart home devices, vehicle-mounted devices, and the like with radio communication functions, such as a netbook, a smart watch, a smart camera, a netbook, a Personal Digital Assistant (PDA), a Portable Multimedia Player (PMP), a dedicated media Player, or an AR (augmented reality)/VR (virtual reality) device. The embodiment of the present application does not limit the specific type, structure, and the like of the terminal device.

Referring to fig. 4, as shown in fig. 4, a schematic diagram of a hardware structure of a terminal device according to an embodiment of the present application is shown. As shown in fig. 4, the terminal device 100 may include a processor 410, a memory (including an external memory interface 420 and an internal memory 421), a Universal Serial Bus (USB) interface 430, a charging management module 440, a power management module 441, a battery 442, an antenna 1, an antenna 2, a mobile communication module 450, a wireless communication module 460, an audio module 470, a speaker 470A, a receiver 470B, a microphone 470C, a headset interface 470D, a sensor module 480, keys 490, a motor 491, an indicator 492, a camera 493, a display screen 494, a Subscriber Identification Module (SIM) card interface 495, and the like. The sensor module 480 may include a pressure sensor, a gyroscope sensor, an acceleration sensor, a magnetic sensor, an ambient light sensor, a distance sensor, a proximity light sensor, an air pressure sensor, a fingerprint sensor, a temperature sensor, a touch sensor, a bone conduction sensor, and the like.

It is to be understood that the illustrated structure of the embodiment of the present invention does not specifically limit the terminal device 100. In other embodiments of the present application, terminal device 100 may include more or fewer components than shown, or some components may be combined, some components may be split, or a different arrangement of components. The illustrated components may be implemented in hardware, software, or a combination of software and hardware.

Processor 410 may include one or more processing units, such as: the processor 410 may include an Application Processor (AP), a modem processor, a Graphics Processing Unit (GPU), an Image Signal Processor (ISP), a controller, a video codec, a Digital Signal Processor (DSP), a baseband processor, and/or a neural-Network Processing Unit (NPU), among others. The different processing units may be separate devices or may be integrated into one or more processors.

The controller can generate an operation control signal according to the instruction operation code and the timing signal to complete the control of instruction fetching and instruction execution.

A memory may also be provided in processor 410 for storing instructions and data. In some embodiments, the memory in the processor 410 is a cache memory. The memory may hold instructions or data that have just been used or recycled by the processor 410. If the processor 410 needs to use the instruction or data again, it can be called directly from the memory. Avoiding repeated accesses reduces the latency of the processor 410, thereby increasing the efficiency of the system.

In some embodiments, processor 410 may include one or more interfaces. The interface may include an integrated circuit (I2C) interface, an integrated circuit built-in audio (I2S) interface, a Pulse Code Modulation (PCM) interface, a universal asynchronous receiver/transmitter (UART) interface, a Mobile Industry Processor Interface (MIPI), a general-purpose input/output (GPIO) interface, a Subscriber Identity Module (SIM) interface, and/or a Universal Serial Bus (USB) interface, etc.

It should be understood that the interface connection relationship between the modules according to the embodiment of the present invention is only an exemplary illustration, and does not limit the structure of the terminal device 100. In other embodiments of the present application, the terminal device 100 may also adopt different interface connection manners or a combination of multiple interface connection manners in the above embodiments.

The charging management module 440 is configured to receive charging input from a charger. The charger may be a wireless charger or a wired charger.

The power management module 441 is used to connect the battery 442, the charging management module 440 and the processor 410. The power management module 441 receives input from the battery 442 and/or the charging management module 440 and provides power to the processor 410, the internal memory 421, the display screen 494, the camera 493, the wireless communication module 460, and the like. The power management module 441 may also be used to monitor parameters such as battery capacity, battery cycle number, battery state of health (leakage, impedance), etc. In some other embodiments, the power management module 441 may be disposed in the processor 410. In other embodiments, the power management module 441 and the charging management module 440 may be disposed in the same device.

The wireless communication function of the terminal device 100 may be implemented by the antenna 1, the antenna 2, the mobile communication module 450, the wireless communication module 460, the modem processor, the baseband processor, and the like.

The antennas 1 and 2 are used for transmitting and receiving electromagnetic wave signals. Each antenna in terminal device 100 may be used to cover a single or multiple communication bands. Different antennas can also be multiplexed to improve the utilization of the antennas. For example: the antenna 1 may be multiplexed as a diversity antenna of a wireless local area network. In other embodiments, the antenna may be used in conjunction with a tuning switch.

The mobile communication module 450 may provide a solution including 2G/3G/4G/5G wireless communication and the like applied to the terminal device 100. The mobile communication module 450 may include at least one filter, a switch, a power amplifier, a Low Noise Amplifier (LNA), and the like. The mobile communication module 450 may receive the electromagnetic wave from the antenna 1, and filter, amplify, etc. the received electromagnetic wave, and transmit the electromagnetic wave to the modem processor for demodulation. The mobile communication module 450 can also amplify the signal modulated by the modem processor, and convert the signal into electromagnetic wave through the antenna 1 to radiate the electromagnetic wave. In some embodiments, at least some of the functional modules of the mobile communication module 450 may be disposed in the processor 410. In some embodiments, at least some of the functional blocks of the mobile communication module 450 may be disposed in the same device as at least some of the blocks of the processor 410.

The modem processor may include a modulator and a demodulator. The modulator is used for modulating a low-frequency baseband signal to be transmitted into a medium-high frequency signal. The demodulator is used for demodulating the received electromagnetic wave signal into a low-frequency baseband signal. The demodulator then passes the demodulated low frequency baseband signal to a baseband processor for processing. The low frequency baseband signal is processed by the baseband processor and then transferred to the application processor. The application processor outputs sound signals through an audio device (not limited to the speaker 470A, the receiver 470B, etc.) or displays images or video through the display screen 494. In some embodiments, the modem processor may be a stand-alone device. In other embodiments, the modem processor may be separate from the processor 410, and may be located in the same device as the mobile communication module 450 or other functional modules.

The wireless communication module 460 may provide a solution for wireless communication applied to the terminal device 100, including Wireless Local Area Networks (WLANs), such as Wi-Fi networks, Bluetooth (BT), Global Navigation Satellite Systems (GNSS), Frequency Modulation (FM), Near Field Communication (NFC), Infrared (IR), and the like. The wireless communication module 460 may be one or more devices integrating at least one communication processing module. The wireless communication module 460 receives electromagnetic waves via the antenna 2, performs frequency modulation and filtering processing on electromagnetic wave signals, and transmits the processed signals to the processor 410. The wireless communication module 460 may also receive a signal to be transmitted from the processor 410, perform frequency modulation and amplification on the signal, and convert the signal into electromagnetic waves through the antenna 2 to radiate the electromagnetic waves.

In some embodiments, the antenna 1 of the terminal device 100 is coupled to the mobile communication module 450 and the antenna 2 is coupled to the wireless communication module 460, such that the terminal device 100 can communicate with networks and other devices through wireless communication techniques. The wireless communication technology may include global system for mobile communications (GSM), General Packet Radio Service (GPRS), code division multiple access (code division multiple access, CDMA), Wideband Code Division Multiple Access (WCDMA), time-division code division multiple access (time-division code division multiple access, TD-SCDMA), Long Term Evolution (LTE), LTE, BT, GNSS, WLAN, NFC, FM, and/or IR technologies, etc.

The terminal device 100 implements a display function by the GPU, the display screen 494, and the application processor, etc. The GPU is an image processing microprocessor connected to a display screen 494 and an application processor. The GPU is used to perform mathematical and geometric calculations for graphics rendering. Processor 410 may include one or more GPUs that execute program instructions to generate or alter display information.

The display screen 494 is used to display images, videos, and the like. The display screen 494 includes a display panel. In some embodiments, the terminal device 100 may include 1 or N display screens 494, N being a positive integer greater than 1.

The terminal device 100 may implement a shooting function through the ISP, the camera 493, the video codec, the GPU, the display screen 494, the application processor, and the like. The ISP is used to process the data fed back by the camera 493. The camera 493 is used to capture still images or video. In some embodiments, the terminal device 100 may include 1 or N cameras 493, where N is a positive integer greater than 1. The digital signal processor is used for processing digital signals, and can process digital image signals and other digital signals. For example, when the terminal device 100 selects a frequency point, the digital signal processor is used to perform fourier transform or the like on the frequency point energy.

The external memory interface 420 may be used to connect an external memory card, such as a Micro SD card, to extend the memory capability of the terminal device 100. The external memory card communicates with the processor 410 through the external memory interface 420 to implement data storage functions.

The internal memory 421 may be used to store computer-executable program code, including instructions. The internal memory 421 may include a program storage area and a data storage area. The storage program area may store an operating system, an application program (such as a sound playing function, an image playing function, etc.) required by at least one function, and the like. The storage data area may store data (such as audio data, a phonebook, etc.) created during use of the terminal device 100, and the like. In addition, the internal memory 421 may include a high-speed random access memory, and may further include a nonvolatile memory, such as at least one magnetic disk storage device, a flash memory device, a universal flash memory (UFS), and the like. The processor 410 executes various functional applications of the terminal device 100 and data processing by executing instructions stored in the internal memory 421 and/or instructions stored in a memory provided in the processor.

The terminal device 100 may implement an audio function through the audio module 470, the speaker 470A, the receiver 470B, the microphone 470C, the earphone interface 470D, and the application processor. Such as music playing, recording, etc.

The indicator 492 may be an indicator light, and may be used to indicate a charging status, a change in charge level, or a message, a missed call, a notification, etc.

The keys 490 include a power-on key, a volume key, etc. The keys 490 may be mechanical keys. Or may be touch keys. The motor 491 may generate a vibration indication. The indicator 492 may be an indicator light, and may be used to indicate a charging status, a change in charge level, or a message, a missed call, a notification, etc. The SIM card interface 495 is used to connect a SIM card. The SIM card can be attached to and detached from the terminal device 100 by being inserted into or pulled out of the SIM card interface 495.

The advertisement delivery method provided by the embodiment of the application can be implemented in a terminal device with a hardware structure as shown in fig. 4 or a terminal device with a similar structure, or can also be implemented in a terminal device with other structures. The following describes an advertisement delivery method according to an embodiment of the present application, taking a terminal device having a structure shown in fig. 4 as an example. Wherein, at least one APP is installed in the terminal device 100.

The first embodiment is as follows:

referring to fig. 5A, as shown in fig. 5A, an advertisement delivery method provided by the embodiment of the present application may include S501 to S510:

s501, the terminal device 100 sends the second information to the server 200.

For example, the terminal device 100 may transmit the second information to the server 200 at the second time. Wherein the second information is used for representing the situation that the terminal device 100 installs the APP at the second time. For example, the second information may include information of an APP that the terminal device 100 has installed at the second time. It can be understood that, since the second information may include information of APPs that the terminal device 100 has installed at the second time, it is also possible to know whether the first APP is installed.

Optionally, the terminal device may send the second information at a second time such as when the terminal device is powered on and connected to the WIFI.

The information of the APP installed by the terminal device 100 at the second time is used for determining, by the server 200, a guidance type of the advertisement to be shown according to the second information when receiving the advertisement request showing from the terminal device 100.

S502, responding to the first operation of the user on the second APP, the terminal device 100 sends a first advertisement request to the server 200.

The terminal device 100 transmits a first advertisement request for requesting advertisement data of a first advertisement to be shown to the server 200. The advertisement data includes, but is not limited to, advertisement material (e.g., material such as text, pictures, video, and sounds appearing in the advertisement) and advertisement information (e.g., advertisement templates and advertisement material link addresses, etc.).

The first operation may be a preset operation of the second APP by the user. Illustratively, the first operation may be an operation in which the user starts the second APP. For example, the first operation of the user is that the user clicks an icon of the second APP for starting the operation of the second APP, as shown by operation 600 in (a) in fig. 6A. In response to receiving an operation of clicking an icon of the "video player" by the user, the terminal device 100 may call an Application Programming Interface (API) of the "video player" to start the video player Application, and the terminal device 100 may further send an advertisement request for requesting advertisement data of the first advertisement to be presented to the server 200.

Or the first operation can also be an operation of the user on a specified interface after entering the second APP, such as clicking, sliding, shaking, tilting and the like, or a voice instruction of the user and the like. The embodiment of the present application does not limit the specific form of the first operation. Wherein the second APP is any one of at least one APP installed in the terminal device 100.

In some embodiments, in response to receiving the first operation, the terminal device 100 may call a program interface API in the SDK, and send the first advertisement request to the server 200 based on any one of network protocols such as hypertext transfer protocol (HTTP), secure-targeted HTTP channel (HTTPs), File Transfer Protocol (FTP), or Secure File Transfer Protocol (SFTP). For example, the terminal device 100 may call a program interface in the SDK, and send the first advertisement request to the server 200 in a JavaScript Object Notation (JSON) message format in HTTP. The SDK may provide some files of a program interface API for the application programming language, where the API is used for the APP to call the API of the operating system through the terminal device 100, so that the operating system executes the command of the APP.

In the embodiment of the present application, the first advertisement request may include, but is not limited to, one or more of an application packet name (pkgname) of the APP client, an advertisement type, and an advertisement slot id (slot) of an advertisement to be played.

The advertisement position ID of the first advertisement to be displayed is used for uniquely identifying the specific position for displaying the first advertisement to be displayed. The ad spot ID may be allocated to the second APP by the server 200 in response to an allocate ad spot ID request of the terminal device 100. The APP package name of the APP client is used to identify the second APP, and the server 200 determines the location and/or the type of advertisement to be delivered according to the APP package name of the APP client.

The advertisement type is used by the server 200 to determine an advertisement template suitable for presenting an advertisement on the second APP. The advertisement types may include banner (banner) advertisements, splash (splash) advertisements, native (native) advertisements, pop-up advertisements, push-button advertisements, and the like.

The banner advertisement is also called as a banner advertisement, and is usually a rectangular bulletin board crossing the APP interface, and a user can click on the rectangular bulletin board to link to a web page of a product. The open screen advertisement refers to a full screen advertisement form which is displayed when the App is started and has short display time, for example, a starting page of the App. The native advertisement refers to an advertisement mode embedded on an interface of an APP in the form of information flow, namely, the information flow advertisement. The pop-up advertisement refers to an advertisement which automatically pops up. The button advertisement is an advertisement represented in the form of an icon, for example, an icon linking a product web site and stating the word "Click me".

In embodiments of the present application, the advertisement template may include, but is not limited to, advertisement layout style, advertisement control tags, and advertisement interface attributes. The advertisement layout manner may include, but is not limited to: relative layout (rl), linear layout (ll) or boxed layout (fl). The relative layout expresses the advertisement template by taking the relative position of each advertisement control label as a limiting mode; the linear layout expresses the advertisement template by taking the linear position of each advertisement control label as a limiting mode; the boxed layout expresses the advertising template in a manner that is limited to that. The ad control tab may include, but is not limited to, one or more of a text control tab, an image control tab, or a video control tab, and may also include other custom ad control tabs. The advertisement interface attribute may include, but is not limited to, a width attribute (layout _ width), a height attribute (layout _ height), an inter-space attribute (padding), an outer-space attribute (margin), a background attribute (background), an identifier attribute (id), a text attribute, a picture attribute, and may also include a video attribute or other custom interface attributes. The text attribute may include attributes such as text color (textColor), text size (textSize), and the like, and the picture attribute may include attributes such as picture source (src), default src, and picture zoom type (scaleType). The ad template may also include attributes such as virtual pixels (dp), physical pixels (px), and the like.

It should be noted that, if the first advertisement to be shown is embedded in the interface of the second APP in the form of an information stream, that is, the first advertisement to be shown is an information stream advertisement, the advertisement request may not include the advertisement slot ID.

S503, the server 200 determines that the first advertisement data of the advertisement to be shown is the first advertisement data of the first APP according to the second information.

In some embodiments, in response to receiving the first advertisement request from the terminal device 100, the server 200 may first determine an advertisement topic to be presented and a guidance type of the advertisement to be presented on the second APP interface. Advertisement data of the first advertisement to be presented is then determined.

The advertisement theme to be shown refers to the first main body to be shown the advertisement promotion, for example, the main body to be played the advertisement promotion is the first APP (e.g., "love art"). The type of the advertisement to be shown is the first advertisement to be shown, which is a download-type advertisement or a promotion-type advertisement. That is, the advertisement to be presented is for guiding the user to install the first APP in the terminal device, or guiding the user to use the first APP already installed in the terminal device 100. Assuming that the guidance type of the advertisement to be presented is the first guidance type, the advertisement data of the first advertisement to be presented is the first advertisement data of the first APP. Wherein the first boot type may be a download class or a promotion class. It can be understood that, since the second information is used to characterize the situation that the terminal device 100 installs the APP at the second time, the server 200 may determine whether the terminal device 100 installs the first APP according to the second information, so as to determine the guidance type of the advertisement to be delivered about the first APP. If the second information indicates that the first APP is installed by the terminal device 100 at the second time (if the second information includes information that the first APP is installed by the terminal device 100 at the second time), the server 200 may determine that the first advertisement to be shown is a promotion advertisement (i.e., advertisement B) related to the first APP, and the first advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP (i.e., advertisement data of the advertisement B). If the second information indicates that the first APP is not installed in the terminal device 100 at the second time (for example, the second information includes information that the first APP is not installed in the terminal device 100 at the second time), the server 200 may determine that the first advertisement to be displayed is a download-type advertisement (i.e., advertisement a) related to the first APP, and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP (i.e., advertisement data of the advertisement a).

Note that, the advertisement delivery method shown in fig. 5A is exemplified by the server 200 receiving, before executing S503, the second information indicating that the terminal device 100 installs the APP at the second time from the terminal device 100. There is also another case where step S501 is not necessary, that is, server 200 does not receive second information from terminal apparatus 100 before performing S503, which characterizes a case where terminal apparatus 100 installs the APP at the second time. Then the server 200 may randomly determine that the guidance type of the first advertisement to be presented is the download class or the promotion class in case the server 200 does not receive the second information. Alternatively, the server 200 may also determine the guidance type of the first advertisement to be shown according to other rules, which is not limited in this embodiment of the application.

S504, the terminal device 100 receives the first advertisement response from the server 200.

The first advertisement response comprises first advertisement data of a first advertisement to be displayed, which is displayed on the interface of the second APP, namely the first advertisement data of the first APP. Illustratively, the first advertisement response may include materials such as texts, pictures, videos, sounds, etc., advertisement templates, advertisement material link addresses, etc. in the first advertisement to be shown, and these data correspond to the advertisement type (such as download class, promotion class, etc.).

S505, the terminal device 100 displays the first advertisement data of the first APP on the interface of the second APP.

Illustratively, after receiving the first advertisement response from the server 200, assuming that the first advertisement response includes the advertisement a for guiding the user of the terminal device 100 to install the "love art" in the terminal device 100, the terminal device 100 may present the above-mentioned advertisement a on the interface of the second APP (i.e., the "video player") according to the first advertisement response. As shown in (b) of fig. 6A, the terminal device 100 presents an advertisement a about "love art" on the start page of the "video player", guiding the user to install the "love art".

S506, the terminal device 100 sends first information to the server 200 at the first time, where the first information includes information about whether the first APP is installed in the terminal device 100 at the first time.

The information on whether the terminal device 100 installs the first APP at the first time is used for determining, by the server 200, a guidance type of the advertisement related to the first APP according to the first information when receiving a next request from the terminal device 100 to show the advertisement related to the first APP. In some embodiments, after the terminal device 100 presents the advertisement a about the "odds art" on the start page of the "video player" (as shown in (b) of fig. 6A), the terminal device 100 may also jump to the "odds art" APP download page in response to a preset operation by the user on the advertisement a interface of the "odds art" (for example, the user clicks the interface of the advertisement a of the "odds art" or the user clicks the APP download link on the interface of the advertisement a of the "odds art"). So that the user can download and install the 'love art' APP according to the installation guide. In this case, the terminal device 100 may transmit first information to the server 200 at the first time after completing installation of the "love art" APP, the first information including information that the terminal device 100 has installed the "love art" at the first time.

In other embodiments, if the terminal device 100 determines that the first APP is not installed in the terminal device 100 at the first time, the first information sent by the terminal device 100 to the server 200 includes: the terminal device 100 does not install the information of the first APP at the first time.

Optionally, the first information may include information that the terminal device 100 installs the APP at the first time, and then it may be known whether to install the first APP according to the information.

S507, in response to the second operation of the third APP by the user, the terminal device 100 sends a second advertisement request to the server 200.

Wherein the terminal device 100 transmits a second advertisement request for requesting advertisement data of a second advertisement to be played to the server 200. For the specific content of the advertisement data, reference may be made to the introduction and description in S502, which are not described herein again.

It is understood that the second operation may be a preset operation in the third APP by the user. For example, the second operation may be a user clicking an icon of a third APP (such as "video player"), or a user clicking, sliding, shaking, tilting, or the like on a designated interface after entering the third APP, or a user's voice instruction, or the like. The embodiment of the present application does not limit the specific form of the second operation. Wherein, the third APP may be the same as the second APP, or may be different from the second APP.

As shown in fig. 6A (c), when the display screen of the terminal device 100 displays an interface after entering the "video player" (e.g., the video playing interface 601 in fig. 6A (c)), in response to a user clicking a pause button ((e.g., 602 in fig. 6A (c)) on the video playing interface 601, the terminal device 100 transmits a second advertisement request to the server 200.

For another example, assuming that the user clicks the "Home" button when the user clicks the icon of the "video player" on the main interface of the terminal device 100, and the "video player" starts up and displays the advertisement a on the startup page about the "arcade" (as in operation 604 in (B) in fig. 6B), in response to the user clicking the "Home" button, the display screen of the terminal device 100 displays the main interface of the terminal device 100 as shown in (c) in fig. 6B. In response to the user clicking an icon of "browser" on the main interface of the terminal device 100 (as in operation 605 in (c) of fig. 6B), the terminal device 100 transmits an advertisement request for requesting advertisement data of the second advertisement to be played to the server 200.

S508, the server 200 determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the first information.

It is understood that, in response to receiving the second advertisement request from the terminal device 100, the server 200 may first determine the advertisement topic to be presented and the guidance type of the advertisement to be presented on the third APP interface. Advertisement data for a second advertisement to be presented is then determined. Assuming that the guidance type of the second advertisement to be presented is the second guidance type, the advertisement data of the second advertisement to be presented is the second advertisement data of the first APP. Wherein the second boot type may be a download class or a promotion class. For the specific content of the advertisement data, reference may be made to the above detailed description and illustrations, which are not repeated herein.

In some cases, if the first information indicates that the first APP is not installed by the terminal device 100 at the first time (e.g., the first information includes information that the first APP is not installed by the terminal device 100 at the first time), the server 200 may determine that the first advertisement to be shown is a download-class advertisement related to the first APP (i.e., advertisement a), and the first advertisement data of the first APP is advertisement data of the download-class advertisement of the first APP (i.e., advertisement data of advertisement a). .

In other cases, if the first information indicates that the first APP is installed by the terminal device 100 at the first time (for example, the first information includes information that the first APP is installed by the terminal device 100 at the first time), the server 200 may determine that the second advertisement to be displayed is a promotion advertisement of the first APP (i.e., advertisement B), and the first advertisement data of the first APP is advertisement data of a promotion advertisement of the first APP (i.e., advertisement data of advertisement B).

It is to be understood that it is assumed that the first advertisement response includes advertisement a for guiding the user to install the "love art" in the terminal device 100, and the first information transmitted by the terminal device 100 to the server 200 at S505 includes information that the "love art" has been installed in the terminal device 100. In this case, the server 200 may determine that the advertisement about the "odds art" placed in the terminal device 100 is the advertisement B for guiding the user to use the "odds art" installed in the terminal device 100 according to the first information. Compared with the downloading advertisement, the promotion advertisement is more suitable for the current actual situation of the terminal device 100.

S509, the terminal device 100 receives the second advertisement response from the server 200.

And the second advertisement response comprises the advertisement data of the second advertisement to be displayed, namely the second advertisement data of the first APP, which is displayed on the interface of the third APP.

S510, the terminal device 100 displays second advertisement data of the first APP on an interface of the third APP.

For example, assuming that the second advertisement response sent by the server 200 to the terminal device 100 according to the updated portrait label of the terminal device 100 includes a promotion advertisement for guiding the user to use "love art" installed in the terminal device 100, as shown in (d) in fig. 6A, the terminal device 100 presents the promotion advertisement related to "love art" on the video playing interface of the "video player" (as 603 in (d) in fig. 6A).

As also shown in (d) of fig. 6B, after receiving the second advertisement response from the server 200, the terminal device 100 may present the advertisement B related to "the arcade" on the "browser" start page according to the second advertisement response, assuming that the second advertisement response includes the advertisement B for guiding the user of the terminal device 100 to install the "the arcade" in the terminal device 100. As shown in (d) of fig. 6B.

Note that fig. 6A described above exemplifies a state change of the terminal device 100 from the uninstalled "azygos" to the installed "azygos". In more detail, fig. 6A described above is exemplified by a state change of the terminal device 100 from the uninstalled "azygos" to the installed "azygos" before receiving a response message (i.e., a first advertisement response) to the first advertisement request from the server 200. In fact, for any terminal device 100, the state from the uninstalled first APP to the installed first APP changes, or any terminal device 100 changes from the installed first APP to the uninstalled first APP, or the state from the terminal device 100 to the installed first APP does not change. The advertisement putting method is applicable to all the advertisement putting methods.

In some embodiments, after the server 200 receives the second information from the terminal device 100, the server 200 may further generate an initial portrait label of the terminal device 100 according to the second information, where the initial portrait label is used to characterize the APP installed in the terminal device 100. After the server 200 receives the first information from the terminal device 100, the server 200 may also update the portrait label of the terminal device 100 according to the first information.

Alternatively, if server 200 does not receive the second information from terminal device 100, and only receives the first information from terminal device 100, server 200 may generate a portrait label of terminal device 100 according to the first information, where the portrait label is used to represent whether terminal device 100 has the first APP installed.

The following second embodiment describes another advertisement delivery method by taking the server 200 receiving the second information and the first information from the terminal device 100 as an example.

Example two:

as shown in fig. 5B, an advertisement delivery method provided in an embodiment of the present application may include:

s501, the terminal device 100 sends the second information to the server 200.

S501', the server 200 generates an initial portrait label of the terminal device 100 according to the second information.

The initial portrait label of the terminal device 100 is used for representing the situation that the terminal device 100 installs the APP. Illustratively, if the second information represents that APP1, APP2, APP3, … …, APPn are installed in the terminal device 100, the server 200 generates an initial portrait tag of the terminal device 100 according to the second information as "APP 1, APP2, APP3, … …, APPn", where n is a positive integer and n > 2.

S503', the server 200 determines the first advertisement data of the first advertisement to be shown as the first advertisement data of the first APP according to the initial portrait label of the terminal device 100.

As in S503, the server 200 may first determine the subject of the advertisement to be presented and the guidance type of the advertisement to be presented on the second APP interface. Advertisement data of the first advertisement to be presented is then determined.

It can be understood that the initial portrait label of the terminal device 100 is used to characterize the situation that the terminal device 100 installs the APP, and then the server 200 can determine whether the terminal device 100 installs the first APP according to the initial portrait label of the terminal device 100, so as to determine the guidance type of the advertisement about the first APP to be delivered. If the initial portrait label of the terminal device 100 represents that the terminal device 100 has installed the first APP at the second time, the server 200 may determine that the first advertisement to be shown is a promotion advertisement related to the first APP (i.e., advertisement B), and the first advertisement data of the first APP is advertisement data of the promotion advertisement of the first APP (i.e., advertisement data of advertisement B). If the initial portrait label representation of the terminal device 100 does not install the first APP at the second time, the server 200 may determine that the first advertisement to be shown is a download-type advertisement related to the first APP (i.e., advertisement a), and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP (i.e., advertisement data of advertisement a).

S506', the server 200 updates the portrait label of the terminal device 100 according to the first information.

The server 200 updates the portrait label of the terminal device 100 according to the first information, so that the server 200 can subsequently use the updated portrait label of the terminal device 100 to determine the advertisement to be displayed, thereby improving the matching degree of the advertisement delivery and the actual APP installation situation of the terminal device 100, and improving the targeted popularization effect.

For example, assuming that the initial portrait label of the terminal device 100 represents that the terminal device 100 is not installed with "love art" at the second time, the server 200 puts the download-class advertisement of the first APP on the interface of the second APP of the terminal device 100 according to the initial portrait label. However, if the terminal device 100 installs "love art" later, in this case, if the server 200 still puts the download-type advertisement on the terminal device 100 according to the terminal device 100 initial portrait label, it is obviously not matched with the current situation of the terminal device 100. Therefore, the server 200 can update the portrait label of the terminal device 100 according to the latest situation (i.e., the first information) that the terminal device 100 has the "love art" installed. So that the server 200 can subsequently use the updated portrait label of the terminal device 100 to determine the advertisement to be shown.

S508', the server 200 determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the updated portrait label of the terminal device 100.

In some cases, if the updated portrait label of the terminal device 100 indicates that the terminal device 100 does not install the first APP at the first time, the server 200 may determine that the first advertisement to be shown is a download-type advertisement related to the first APP (i.e., advertisement a), and the first advertisement data of the first APP is advertisement data of the download-type advertisement of the first APP (i.e., advertisement data of advertisement a).

In other cases, if the updated portrait label of the terminal device 100 represents that the terminal device 100 has installed the first APP at the first time, the server 200 may determine that the second advertisement to be displayed is a promotion advertisement of the first APP (i.e., advertisement B), and the first advertisement data of the first APP is advertisement data of a promotion advertisement of the first APP (i.e., advertisement data of advertisement B).

For detailed descriptions of each step in fig. 5B, reference may be made to specific explanations and descriptions in the first embodiment of the present application, which are not repeated herein.

In some embodiments, if the server 200 has the structure shown in fig. 3C, as shown in S700-2 in fig. 7, the portrait generation unit 340 of the server 200 may generate an initial portrait label of the terminal device 100 according to second information (shown in S700-1 in fig. 7) including APP information installed in the terminal device 100, which is sent by the terminal device 100 at a second time (e.g., when the terminal device is powered on, when the terminal device is first connected to WiFi, etc.). And transmits the initial portrait label of the terminal device 100 to the storage unit 320 (as shown in S700-3 of fig. 7) for the storage unit 320 to store the initial portrait label of the terminal device 100, as shown in S700-4 of fig. 7.

In some embodiments, as shown in S701 in fig. 7, in response to receiving a first operation of the second APP by the user, the terminal device 100 may transmit a first advertisement request to the request processing unit of the server 200. The request processing unit 310 may determine the first advertisement to be shown (as shown in S702-2 in fig. 7) by querying the initial portrait label of the terminal device 100 stored in the storage unit 320 (as shown in S702-1 in fig. 7). Then, the request processing unit 310 transmits the first advertisement response to the terminal device 100 as in S703 in fig. 7. And the first advertisement response comprises the advertisement data of the first advertisement to be displayed. After receiving the first advertisement response, the terminal device 100 may present the first advertisement to be presented in the second APP according to the first advertisement response, as in S704 in fig. 7. After that, the terminal apparatus 100 transmits first information including information on whether the terminal apparatus 100 installed the first APP at the first time to the information processing unit 330 of the server 200 at the first time as by S705 in fig. 7. The information processing unit 330 may generate a portrait of the terminal device 100 with the first APP installed according to the information whether the terminal device 100 installs the first APP at the first time, and send the portrait to the storage unit 320 (as in S706-1 in fig. 7) for the storage unit 320 to update the portrait label of the terminal device 100 stored in the storage unit 320 (as in S706-2 in fig. 7).

Thereafter, if the request processing unit 310 receives a second advertisement request from the terminal device 100 (as in S707 in fig. 7), it may determine a second advertisement to be shown by querying the updated portrait label of the terminal device 100 stored in the storage unit 320 (as in S708-1 and S708-2 in fig. 7). Then, the request processing unit 310 transmits a second advertisement response to the terminal device 100 (as in S709 in fig. 7). Causing the terminal device 100 to present the advertisement in the third APP according to the second advertisement response (as in S710 in fig. 7).

In some embodiments, the storage unit 320 updating the portrait label of the terminal device 100 stored in the storage unit 320 (i.e., S706-2) may include:

if the terminal device 100 has installed the first APP, the portrait label of the terminal device 100 stored in the storage unit 320 indicates that the terminal device 100 has not installed the first APP, and the information processing unit 330 adds "the first APP" to the portrait label of the terminal device 100. If the terminal device 100 does not install the first APP, the portrait label of the terminal device 100 stored in the storage unit 320 indicates that the terminal device 100 has installed the first APP, and the information processing unit 330 deletes the "first APP" in the portrait label of the terminal device 100. It should be noted that fig. 7 described above is described by taking the server having the structure shown in fig. 3C as an example. In some embodiments, terminal device 100 may further send information that terminal device 100 installs the first APP at the current time to portrait generation unit 340 after receiving the first advertisement response. The portrait generation unit 340 may update the portrait label of the terminal device 100 stored in the storage unit 320 according to information that the terminal device 100 installs the first APP at the present time from the terminal device 100.

It is to be understood that, in order to implement the functions of any of the above embodiments, the terminal device or the server includes a hardware structure and/or a software module for performing each function. Those of skill in the art would readily appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the embodiment of the present application, functional modules may be divided for a terminal device or a server, for example, each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. It should be noted that, in the embodiment of the present application, the division of the module is schematic, and is only one logic function division, and there may be another division manner in actual implementation.

For example, each functional module is divided in an integrated manner as an example, as shown in fig. 8A, which is a schematic structural diagram of a terminal device provided in the embodiment of the present application. The terminal device 100 may include a transmitting unit 810, a receiving unit 820, and an advertisement presentation unit 830.

Wherein the transmitting unit 810 is configured to support the terminal device 100 to perform S501, S502, S505, S506, S507, S701-1, S705 and S707, and/or other processes for the techniques described herein. The receiving unit 820 is used to support the terminal device 100 to perform S504 and S509, and/or other processes for the techniques described herein. The advertisement presentation unit 830 is used to support the terminal device 100 in performing S505, S510, S704, and S710, and/or other processes for the techniques described herein.

In one possible embodiment, as shown in fig. 8B, the terminal device 100 may further include an application management unit 840. The application management unit 840 is configured to install a first APP in response to a preset operation of a user on an interface of a second APP showing a download-type advertisement of the first APP; and determining whether the first APP is installed in the terminal device 100, and/or other procedures for the techniques described herein.

As also shown in fig. 9, a schematic structural diagram of a server provided in the embodiment of the present application is shown. As shown in fig. 9, the server 200 may include a receiving unit 910 and a transmitting unit 920 in addition to the request processing unit 310, the storage unit 320, and the information processing unit 330 shown in fig. 3C.

Wherein the receiving unit 910 is configured to support the server 200 receiving the first advertisement request, the second confidence and the first information from the terminal device 100, and/or other processes for the technology described herein. The sending unit 920 is used to support the server 200 sending the first advertisement response and the second advertisement response to the terminal device 100, and/or other processes for the technology described herein. The request processing unit 310 is used to support the server 200 in performing S503, S508, S503 ', S508' S702-1, S702-2, S708-1, and S708-2, and/or other processes for the techniques described herein. Storage unit 320 is used to support server 200 performing S700-4 and S706-2, and/or other processes for the techniques described herein. The information processing unit 330 is used to support the server 200 in performing S506' and S706-1, and/or other processes for the techniques described herein.

In some possible configurations, as shown in FIG. 10, server 200 may also include a representation generation unit 340 to support server 200 in performing S501', S700-2, and S700-3, and/or other processes for the techniques described herein.

It should be noted that all relevant contents of each step related to the above method embodiment may be referred to the functional description of the corresponding functional module, and are not described herein again.

It should be noted that, in one possible structure, the transmitting unit 810, the receiving unit 820, the receiving unit 910, and the transmitting unit 920 may include a radio frequency circuit. Specifically, the terminal device 100 or the server 200 may perform reception and transmission of wireless signals through a radio frequency circuit. Typically, the radio frequency circuitry includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency circuitry may also communicate with other devices via wireless communication. The wireless communication may use any communication standard or protocol including, but not limited to, global system for mobile communications, general packet radio service, code division multiple access, wideband code division multiple access, long term evolution, email, short message service, and the like.

In an alternative, when the data transfer is implemented using software, it may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, the processes or functions described in the embodiments of the present application are implemented in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware or may be embodied in software instructions executed by a processor. The software instructions may consist of corresponding software modules that may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, a hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. Of course, the storage medium may also be integral to the processor. The processor and the storage medium may reside in an ASIC. In addition, the ASIC may reside in a probing apparatus. Of course, the processor and the storage medium may reside as discrete components in the probe device.

Through the above description of the embodiments, it is clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the above described functions.

In the several embodiments provided in the present application, it should be understood that the disclosed user equipment and method may be implemented in other manners. For example, the above-described device embodiments are merely illustrative, and for example, the division of the modules or units is only one logical functional division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another device, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may be one physical unit or a plurality of physical units, that is, may be located in one place, or may be distributed in a plurality of different places. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present application may be essentially or partially contributed to by the prior art, or all or part of the technical solutions may be embodied in the form of a software product, where the software product is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The above description is only an embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions within the technical scope of the present disclosure should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. An advertisement delivery method, the method comprising:

the method comprises the steps that terminal equipment sends first information to a server at a first moment, wherein the first information comprises information that a first application APP is not installed on the terminal equipment at the first moment;

responding to a first operation of a user on a second APP, sending a first advertisement request to a server by terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed;

the server determines that the advertisement data of the first advertisement to be displayed is first advertisement data of a first APP according to the first information;

the server sends a first advertisement response to the terminal equipment; the first advertisement response comprises first advertisement data for the first APP presented on the interface of the second APP;

the terminal equipment displays first advertisement data of the first APP on an interface of the second APP;

the terminal equipment sends second information to the server at a second moment, wherein the second information comprises information that the first APP is installed on the terminal equipment at the second moment;

responding to a second operation of the user on a third APP, and sending a second advertisement request to the server by the terminal equipment, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed;

the server determines that the advertisement data of the second advertisement to be displayed is second advertisement data of the first APP according to the second information;

the server sends a second advertisement response to the terminal device, wherein the second advertisement response comprises second advertisement data of the first APP displayed on an interface of the third APP;

and the terminal equipment displays the second advertisement data of the first APP on the interface of the third APP.

Wherein the first advertisement data and the second advertisement data of the first APP are different in type.

2. The method of claim 1, wherein the server determines, according to the first information, that the advertisement data of the first advertisement to be shown is download-type advertisement data of the first APP.

3. The method according to claim 1 or 2, wherein the server determines, according to the second information, that the advertisement data of the second advertisement to be shown is promotion advertisement data of the first APP.

4. An advertisement delivery method, the method comprising:

the terminal equipment receives a first advertisement response from the server; the first advertisement response comprises first advertisement data for a first APP presented on an interface of the second APP; wherein first advertisement data of the first APP is determined by the server according to the first information;

the terminal device sends second information to the server at a second moment, wherein the second information comprises information that the first APP is installed on the terminal device at the second moment;

the terminal equipment receives a second advertisement response from the server, wherein the second advertisement response comprises second advertisement data of a first APP displayed on an interface of a third APP, and the second advertisement data of the first APP is determined by the server according to the second information;

the terminal equipment displays second advertisement data of the first APP on an interface of the third APP;

5. The method of claim 4, wherein the server determines that the advertisement data of the first advertisement to be shown is the download-type advertisement data of the first APP according to the first information.

6. The method according to claim 4 or 5, wherein the server determines, according to the second information, that the advertisement data of the second advertisement to be shown is promotion advertisement data of the first APP.

7. The method of claim 6, wherein before the terminal device sends the second information to the server at the second time, the method further comprises:

and responding to a preset operation of a user on an interface of the second APP displaying the downloading advertisement of the first APP, and installing the first APP by the terminal equipment.

8. The method according to any of claims 4-7, wherein the first or second time comprises when the terminal device is powered on or connected to WIFI.

9. Method according to any of claims 4-8, wherein in response to receiving said first or second operation, said terminal device invokes a program interface API in an SDK, sending said first or second advertisement request to said server based on any of the network protocols Hypertext transfer protocol (HTTP), secure-Targeted HTTP channel (HTTPS), File Transfer Protocol (FTP) or Secure File Transfer Protocol (SFTP).

10. An advertisement delivery method, the method comprising:

the method comprises the steps that a server receives first information sent by terminal equipment at a first moment, wherein the first information comprises information that a first application APP is not installed on the terminal equipment at the first moment;

the server receives a first advertisement request from the terminal equipment, wherein the first advertisement request is used for requesting advertisement data of a first advertisement to be displayed;

the server determines that the advertisement data of the first advertisement to be displayed is first advertisement data of a first application APP according to the first information;

the server sends a first advertisement response to the terminal equipment; the first advertisement response comprises first advertisement data of a first APP displayed on an interface of a second APP of the terminal equipment;

the server receives second information sent by the terminal equipment at a second moment, wherein the second information comprises information that a first application APP is installed on the terminal equipment at the second moment;

the server receives a second advertisement request from the terminal equipment, wherein the second advertisement request is used for requesting advertisement data of a second advertisement to be displayed;

the server determines that the advertisement data of the second advertisement to be displayed is the second advertisement data of the first APP according to the second information;

the server sends a second advertisement response to the terminal equipment; the second advertisement response comprises second advertisement data of the first APP displayed on an interface of a third APP of the terminal equipment;

11. The method of claim 10, wherein the server determines, according to the first information, that the advertisement data of the first advertisement to be shown is a download-type advertisement data of the first APP.

12. The method according to claim 10 or 11, wherein the server determines, according to the second information, that the advertisement data of the second advertisement to be shown is promotion advertisement data of the first APP.

13. A terminal device, characterized in that the terminal device comprises:

a memory for storing one or more computer programs;

a radio frequency circuit for transmitting and receiving a radio signal;

a processor for executing one or more computer programs stored by the memory to cause the terminal device to implement the advertisement delivery method of any one of claims 4-9.

14. A server, characterized in that the server comprises:

a memory for storing computer program code, the computer program code comprising instructions;

a radio frequency circuit for transmitting and receiving a radio signal;

a processor for executing the instructions stored by the memory to cause the server to implement the method of advertising as recited in any of claims 10-12.

15. An advertisement delivery system, comprising: a terminal device according to claim 13 and a server according to claim 14.

16. A computer-readable storage medium having computer-executable instructions stored thereon that, when executed, implement the method of advertising according to any one of claims 1-12.

17. A chip system, comprising:

a storage medium to store instructions;

processing circuitry to execute the instructions to implement the method of advertisement delivery according to any of claims 1-12.

18. A computer program product, characterized in that it comprises program instructions for implementing the advertising method according to any one of claims 1-12 when run on a computer.