CN107025574A

CN107025574A - The methods of exhibiting and device of promotion message

Info

Publication number: CN107025574A
Application number: CN201710166761.8A
Authority: CN
Inventors: 张柯柯; 魏雪
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-03-20
Filing date: 2017-03-20
Publication date: 2017-08-08
Anticipated expiration: 2037-03-20
Also published as: CN107025574B

Abstract

The invention discloses a kind of methods of exhibiting of promotion message and device, belong to network technique field.The embodiment of the present invention calls the service matrix in mounted specified application, the service matrix is to be present in the service routine specified in application, this specifies application to be any application comprising the service matrix, and the executable file that information shows application program is obtained by the service matrix.The executable file that the information shows application program is run by the service matrix, to install simultaneously operation information displaying application program, show that application program pulls targeted promotion information to be presented from background server by information, and the application rollouts targeted promotion information is shown by information.The embodiment of the present invention adds the approach for pulling targeted promotion information, so as to add displaying and the promotion effect of targeted promotion information, even if also, software management application is not installed, as long as with the presence of any specified application for including service matrix, can be achieved with pulling and showing for targeted promotion information.

Description

The methods of exhibiting and device of promotion message

Technical field

The present invention relates to network technique field, the methods of exhibiting and device of more particularly to a kind of promotion message.

Background technology

At present, terminal can not only provide the user various network activitys, for example, playing video, instant messaging, lower published article Part etc., can also pull for user and show various promotion messages, for example, promotion message is game recommdation advertisement etc..In this way, can To allow a user knowledge of extensive information.

In the prior art, the popularization business of some promotion messages would generally deliver promotion message on network service platform, In order to realize the popularization of promotion message, the developer of network service platform can typically develop a software management application.In fact, Information displaying application program is integrated with software management application, application program, software management application are shown based on the information It can be used to pull promotion message from the background server of the network service platform, for example, software management application is computer House keeper's application etc..Apply, transported when detecting software management application in the specific implementation, software management can be installed in terminal During row, terminal can be asked to pull promotion message by software management application to background server, and pass through the software pipe The displaying promotion message ought to be used.

However, during the displaying of the promotion message of above-mentioned offer, because terminal can only opening by network service platform The software management application for the fixation that hair business provides pulls promotion message from background server, that is, pulls the approach tool of promotion message There is certain limitation, so as to have impact on displaying and the promotion effect of promotion message.Install and run in addition, only working as in terminal When software management is applied, it could be pulled from background server and show promotion message, if not installing software management in terminal Using can not then realize pulling and showing for promotion message.

The content of the invention

In order to solve the exhibition that there is limitation due to pulling promotion message approach in correlation technique and promotion message is have impact on Show and promotion effect, and pulling for promotion message and asking for displaying can not be realized if software management application is not installed in terminal Topic, the embodiments of the invention provide a kind of methods of exhibiting of promotion message and device.The technical scheme is as follows：

On the one hand there is provided a kind of methods of exhibiting of promotion message, methods described includes：

The service matrix in mounted specified application is called, the service matrix is to be present in the specified application Service routine, the specified application is any application for including the service matrix；

The executable file that information shows application program is obtained by the service matrix；

The executable file that described information shows application program is run by the service matrix, it is described to install and run Information shows application program；

Show that application program pulls targeted promotion information to be presented from background server by described information, and pass through institute State targeted promotion information described in information displaying application rollouts.

On the other hand there is provided a kind of exhibiting device of promotion message, described device includes：

Calling module, for calling the service matrix in mounted specified application, the service matrix is is present in The service routine specified in application is stated, the specified application is any application for including the service matrix；

First acquisition module, the service matrix for being called by the calling module obtains information displaying and applies journey The executable file of sequence；

Module is run, the described information displaying for running the first acquisition module acquisition by the service matrix should With the executable file of program, to install and run described information displaying application program；

Display module is pulled, for the described information displaying application program installing and run by the operation module from rear Platform server pull targeted promotion information to be presented, and show that targeted promotion is believed described in application rollouts by described information Breath.

The beneficial effect that technical scheme provided in an embodiment of the present invention is brought is：Call the clothes in mounted specified application Business matrix, obtains the executable file that simultaneously operation information shows application program, to install and run the information by servicing matrix Application program is shown, afterwards, you can pulled by information displaying application program from background server and show mesh to be presented Mark promotion message.Because the service matrix is present in any specified application comprising service matrix, it that is to say, as long as being provided with Any specified application, you can installed by servicing matrix and operation information shows application program to realize the drawing of targeted promotion information Take and show.The embodiment of the present invention adds the approach for pulling targeted promotion information, so as to add the displaying of targeted promotion information And promotion effect, even if also, do not install software management application, as long as with the presence of it is any comprising service matrix specified application, It can be achieved with pulling and showing for targeted promotion information.

Brief description of the drawings

Technical scheme in order to illustrate the embodiments of the present invention more clearly, makes required in being described below to embodiment Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings Accompanying drawing.

Figure 1A is a kind of implementation environment schematic diagram provided in an embodiment of the present invention；

Figure 1B is the configuration diagram that a kind of information provided in an embodiment of the present invention shows application program；

Fig. 2A is a kind of methods of exhibiting flow chart of promotion message provided in an embodiment of the present invention；

Fig. 2 B are a kind of displaying schematic diagrames of promotion message provided in an embodiment of the present invention；

Fig. 3 is the methods of exhibiting flow chart of another promotion message provided in an embodiment of the present invention；

Fig. 4 A are that the embodiments of the invention provide a kind of exhibiting device of promotion message；

Fig. 4 B are that the embodiments of the invention provide the exhibiting device of another promotion message；

Fig. 4 C are that the embodiments of the invention provide the exhibiting device of another promotion message；

Fig. 4 D are that the embodiments of the invention provide the exhibiting device of another promotion message；

Fig. 5 is a kind of terminal structure schematic diagram of the exhibiting device of promotion message provided in an embodiment of the present invention.

Embodiment

To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to embodiment party of the present invention Formula is described in further detail.

Before to the embodiment of the present invention carrying out that explanation is explained in detail, first the application scenarios of the embodiment of the present invention are given Explanation.Refer to Figure 1A, Figure 1A is main in a kind of implementation environment schematic diagram provided in an embodiment of the present invention, the embodiment environment Including terminal 110 and background server 120, the terminal 110 can pass through cable network or wireless network and the background service Device 120 is connected.

Wherein, the background server 120 is mainly used in storing the address information and file version identifier of executable file.Should Executable file is the executable file that information shows application program, and information displaying application program can be used for taking from the backstage Business device 120 pulls and shows promotion message.

In addition, the background server 120 is additionally operable to store promotion message mark and related to the promotion message for needing to deliver Configuration information.In practical application scene, typically configure this in the background server 120 by the popularization business of promotion message and push away Wide message identification and configuration information.

Above-mentioned promotion message mark can be used for one promotion message of unique mark, for example, promotion message mark can be Title of promotion message etc..

Above-mentioned configuration information can include the release time of promotion message, deliver user group, priority level, the information content File address etc..

In actual implementation process, in order to which the storage for reducing background server 120 is born, the usual background server 120 Information content file is stored in CDN (Content Delivery Network, content distributing network), and given birth to by the CDN Into information content file address, for example, the information content file address is URL (Uniform Resource Locator, unification URLs).Afterwards, the background server 120 obtains from CDN and stores the information content file address.

Further, the background server 120 can be also used for storing the identity of user, and the identity can be used In one user of unique mark, for example, the identity can be User logs in account, GUID (Globally Unique Identifier, globally unique identifier) etc..

Above-mentioned user can include sensitive users and directional user.Wherein, sensitive users refer to that popularization letter need not be known The user of breath, directional user refers to belong to the corresponding user for delivering user group of some promotion messages.

In addition, in a kind of possible implementation, background server 120 can store user's in the way of resource pool Identity, for example, the identity of sensitive users can be stored in sensitive users pond, for another example, the identity mark of directional user Knowledge can be stored in directional user pond.

In the specific implementation, the background server 120 can be switched with content in the form of storage it is related to promotion message Various information, for example, content switch includes, promotion message identification switch, priority level are switched, information content file address is opened Pass, sensitive users pond, directional user pond etc..

The terminal 110 is mainly used in realizing the methods of exhibiting of promotion message provided in an embodiment of the present invention.In the terminal 110 Specified application is installed, the specified application is any application for including service matrix, and this specifies application to be by with servicing square The developer of battle array has the application of partner's exploitation of cooperative relationship, or, this specifies application to be can be by the service The application that the developer of matrix develops.The service matrix is to be present in the service routine specified in application, the service matrix It can be used for installing and operation information displaying application program, the process of implementing may refer to the reality described in below figure 2A and Fig. 3 Apply example.

It should be noted that in the specific implementation, detection unit can be included in the service matrix, and the detection unit can be with Address information and version identifier for pulling executable file from background server 120 etc., the executable file can be used for Install and run above- mentioned information displaying application program.

Further, Figure 1B is refer to, Figure 1B is the frame that a kind of information provided in an embodiment of the present invention shows application program Structure schematic diagram, information displaying application program includes detection management unit 1101, promotion message administrative unit 1102, interface exhibition Show control unit 1103, resource file download unit 1104 and switch resolution unit 1105.

Wherein, the detection management unit 1101 can be used for calling the detection unit in above-mentioned service matrix.

The promotion message administrative unit 1102 is the core that the information shows application program, is mainly used in calling above-mentioned detection Administrative unit 1101, showing interface control unit 1103, resource file download unit 1104 and switch resolution unit 1105, with logical Pulling and showing for promotion message is realized in the cooperation crossed between above-mentioned unit.

The showing interface control unit 1103 can be used for carrying out for the displaying interface of targeted promotion information to be presented Related control, for example, which control of displaying is needed in the displaying interface of control promotion message, the position of each control exposure, And need operation to be performed etc. after user's click control.

The resource file download unit 1104 can be used for according to information content file address download information content file.Enter One step, refer to Figure 1B, the resource file download unit 1104 can be used for according to information content file address from CDN under Carry the information content file.Wherein, the information content file includes the specific content of promotion message, for example, the content includes figure Piece, word, control etc..In the specific implementation, the information content file can be the file of rdb forms.

The switch resolution unit 1105 can be used for obtaining and parse the content switch of background server 120, so as to obtain The various information related to promotion message, afterwards, the switch resolution unit 1105 can be by obtained various information transmissions to upper State promotion message administrative unit 1102.

It that is to say, refer to Figure 1B, store related to promotion message in the form of background server 120 is switched with content During various information, terminal 110 is showing that application program obtains the letter related to promotion message from background server 120 by information During breath, content can be obtained from background server 120 by the switch resolution unit 1105 and switched, so as to obtain and push away The various information that Guangxin manner of breathing is closed.

Fig. 2A is a kind of methods of exhibiting flow chart of promotion message provided in an embodiment of the present invention, and this method is used for terminal In.Referring to Fig. 2A, this method includes：

Step 201：The service matrix in mounted specified application is called, the service matrix is specified in application to be present in Service routine, this specify application be any application comprising the service matrix.

The embodiments of the invention provide a kind of service routine, i.e., above-mentioned service matrix, the service matrix may reside in end Hold in the specified application installed, this specifies application to be by having the partner of cooperative relationship with servicing the developer of matrix The application of exploitation, or the application developed by the developer of the service matrix, so as to increase in this specifies application The service matrix.It that is to say, if being provided with any specified application in terminal, the service matrix is that acquiescence is present.

It should be noted that one can be provided with the terminal specifies application, multiple specified applications can also be installed. When being provided with multiple specified applications, terminal can call the plurality of specified application successively according to the specified strategy being pre-configured with In each service matrix specified in application.Now, the terminal passes through any one service square in multiple service matrixes for calling Battle array can realize the methods of exhibiting of promotion message provided in an embodiment of the present invention, and the embodiment of the present invention is not limited this.

Wherein, the above-mentioned specified strategy being pre-configured with can be opened for priority policy, i.e. technical staff in application is specified During hair service matrix, it can specify application that priority level is set to be each, in this way, terminal can determine to adjust according to the priority level Order.Or, this specifies strategy to be priority of the initial for the title for specifying application in 26 English alphabets Order etc., the embodiment of the present invention is not limited this.

Step 202：The executable file that information shows application program is obtained by servicing matrix.

The service matrix is properly termed as a kind of light weight download tool, can be used for downloading executable file.Implementing In, the service matrix can be also used for sending executable file acquisition request to background server, and receive background server base The relevant information for the executable file that request is sent is obtained in the executable file, be can perform with downloading this based on the relevant information File, is implemented as follows described in text.In addition, the service matrix can be used for calling process to run executable file, from And install and run the corresponding information displaying application program of the executable file.

In the specific implementation, the information displaying application program executable file can be exe forms file, or, The executable file of information displaying application program can also be the file of extended formatting, for example, the form, this hair such as sys, com Bright embodiment is not construed as limiting to this.

In a kind of possible implementation, the executable text that information shows application program is obtained above by service matrix Part can realize step including several as follows：

Step 2021：First address information and the first FileVersion mark are obtained from the background server by the service matrix Know, first address information and first file version identifier are respectively holding for the latest edition that stores in the background server The address information and version identifier of style of writing part.

Wherein, first file version identifier can be used for the version of one executable file of unique mark, for example, this One file version identifier can be MD5 (Message Digest Algorithm Fifth, Message Digest Algorithm 5) etc.. It should be noted that the second file version identifier described below and first file version identifier are similarly, it is not repeated below Repeat.

Certainly, only it is to be illustrated so that first file version identifier is MD5 as an example here, in another embodiment, should First file version identifier can also be other marks, for example, it is also possible to be ID (IDentity, identity number) etc., this Inventive embodiments are not construed as limiting to this.

Specifically, terminal can send executable file acquisition to background server by the service matrix after powering and ask Ask, background server receives the executable file and obtained after request, by the executable file of the latest edition prestored Address information and version identifier are sent to the terminal.The address information that the terminal passes through the service matrix reception executable file And version identifier, and the address information received and version identifier are identified as the first address information and the first FileVersion Mark.

Step 2022：First file version identifier is stored, and is based on by the service matrix under first address information Corresponding executable file is carried, and the executable file of download is defined as the executable file that the information shows application program.

During implementing, the executable file can be stored in the background server, in that case, should Terminal is based on first address information by servicing matrix, and corresponding executable file is downloaded from the background server, and will The executable file is defined as the executable file that the information shows application program.

Certainly, executable file can also be stored in other positions, for example, it is also possible to be stored in CDN, when this is executable When file is stored in the CDN, terminal is based on first address information by the service matrix, is downloaded from the CDN corresponding Executable file, and the executable file is defined as the executable file that information shows application program.

Further, in practical application scene, the executable file of information displaying application program may be updated, this When, the file version identifier correspondence of background server storage will be also updated.In order to ensure terminal by servicing matrix The executable file of the information displaying application program of acquisition is the executable file of latest edition, and terminal can also pass through service Matrix is based on first address information and downloaded after corresponding executable file, and the file stored in background server is detected periodically Whether version identifier is updated, and specifically includes following (1)-(2) implementation process：

(1) every preset duration, the second address information and the second text are obtained from the background server by the service matrix Part version identifier, second address information and second file version identifier are respectively after preset duration in the background server The address information and version identifier of the executable file of the latest edition of storage.

Wherein, the preset duration can be set by user is self-defined according to the actual requirements, can also be set by terminal acquiescence Put, the embodiment of the present invention is not construed as limiting to this.

It should be noted that terminal is by servicing matrix from background server the second address information of acquisition and the second file version The implementing of this mark may refer to above-mentioned terminal and obtain the first address information and the by servicing matrix from background server The implementation process of one file version identifier, is no longer discussed in detail here.

(2) if first file version identifier is different from second file version identifier, the service matrix base is passed through Corresponding executable file is downloaded in second address information, and the executable file based on download applies journey to information displaying The executable file of sequence is updated.

If first file version identifier is different from the second file version identifier, descriptive information displaying application program can Perform file to be updated, now, the information being locally stored in order to upgrade in time shows the executable file of application program, Terminal downloads corresponding executable file by second address information, and utilizes downloaded executable file to replace the information Show the executable file of application program.

Certainly, if first file version identifier is identical with the second file version identifier, illustrate that information displaying should Be not updated with the executable file of program, in that case, terminal need not by the service matrix be based on this second Address information downloads corresponding executable file, i.e., need not show that the executable file of application program is carried out more to the information Newly.

Step 203：The executable file that the information shows application program is run by the service matrix, to install and run Information shows application program.

As it was noted above, the executable file of information displaying application program can be used for installing and operation information displaying should Use program.It that is to say, terminal is run after the executable file that the information shows application program by servicing matrix, you can installed simultaneously Operation information shows application program.Information displaying application program can be used for pulling and show targeted promotion information.

Step 204：Show that application program pulls targeted promotion information to be presented from background server by the information, and The application rollouts targeted promotion information is shown by the information.

In the specific implementation, terminal by the information show application program to background server send information exploitation ask, The identity of active user can be carried in information exploitation request, the identity can be GUID etc..Background server Receive after information exploitation request, determine the dispensing user group belonging to the identity of active user, afterwards, according to being determined Dispensing user group, from deliver user group and promotion message mark between corresponding relation in select corresponding promotion message Mark, and selected promotion message is identified to the promotion message mark for being defined as targeted promotion information.Background server is obtained The configuration parameter with incidence relation is identified with the promotion message, and the configuration parameter is sent to terminal, the configuration parameter can With including information release time, information content file address of promotion message etc..

Terminal shows that application program receives the configuration parameter by the information, and information throwing is reached when detecting system time When putting the time, show that application program is based on the information content file address download information content file by the information, afterwards, eventually End shows application program by the information, and the targeted promotion information is shown based on the information content file.

Further, the popularization business of promotion message can be pre-configured with the various correlations of promotion message in background server Configuration information, for example, promotion message mark, configuration parameter and dispensing user group etc..Wherein, for each promotion message mark The dispensing user group that one class of configuration is fixed can be corresponded to by knowing, it means that different promotion messages is delivered to different dispensings and used Family colony.

Further, during actually displaying, button can be shown in the displaying interface of the targeted promotion information (button) option, when detecting user to the clicking operations of the button options, the corresponding page of terminal display, or, draw Play or install corresponding application.

For example, refer to Fig. 2 B, Fig. 2 B are a kind of displaying schematic diagrames of promotion message provided in an embodiment of the present invention, should " getting immediately " option is shown in displaying schematic diagram, user can click on the option, when terminal detects user to the option Clicking operation when, application program pull-up can be shown by the information or corresponding application is installed, for example, the application is " swims Play * * ".

Further, in practical application scene, possible not all user is required to terminal and pulls promotion message, Or, user may want to terminal pull promotion message frequency should not too frequently, therefore, the embodiment of the present invention passing through service Matrix is pulled from background server before promotion message, identity and the displaying week of storage that terminal can also be according to user Phase, it is determined whether needs pull the targeted promotion information from background server.The process of implementing can include the side of being implemented as described below At least one of formula：

First way：Show that application program obtains the identity of active user by the information, and taken from the backstage The identity for device acquisition sensitive users of being engaged in, the sensitive users are that need not know the user of promotion message；When the sensitive users Identity in include the active user identity when, by the information show application program from background server draw Take targeted promotion information to be presented.

In practical application scene, some users do not need terminal to pull promotion message from background server, in order to avoid Terminal active pull promotion message brings puzzlement to user, and terminal is showing that application program is pulled from background server by information , can be according to the identity of active user before targeted promotion information, whether judge current user is sensitive users.If The user is sensitive users, then terminal is terminated and pulls operation, if the user is not sensitive users, terminal is shown by information Application program pulls targeted promotion information from background server.

In this kind of implementation, can be stored with sensitive users pond in background server, be stored in the sensitive users pond There is the identity of sensitive users.During implementing, the sensitive users Shen that background server can be sent with receiving terminal Please message, carry the identity of user in the sensitive users solicitation message, background server is by the sensitive users solicitation message The identity of middle carrying is added in sensitive users pond.

Further, the sensitive users solicitation message can be sent by terminal after sensitive users application instruction is received, Sensitive users application instruction can be triggered by user.For example, sensitivity can be included in the displaying interface of targeted promotion information User applies for option, and user can click on the sensitive users application option to trigger sensitive users application instruction, in this kind of feelings Under condition, terminal sends sensitive users solicitation message to the background server.

For example, in actual applications, the sensitive users application option can be the button of shielding promotion message, i.e., in target The button of shielding promotion message is shown in the display interface of promotion message, if user is not desired to terminal and pulls and show popularization letter Breath, then can click on the button of the shielding promotion message to trigger sensitive users application instruction.Terminal is receiving sensitivity use During the application instruction of family, sensitive users solicitation message is generated, and the sensitive users solicitation message is sent to background server.

It is noted that it is above-mentioned by information show application program from background server pull targeted promotion information it Before, whether be sensitive users, only when it is determined that active user is not sensitive users if judging active user, terminal just passes through information Displaying application program from background server pulls targeted promotion information, it is to avoid terminal is that sensitive users pull and show popularization letter The problem of breath, improve Consumer's Experience.

The second way：Show whether application program detection is locally stored with the displaying cycle by the information；When passing through this Information displaying application program is detected locally when having the displaying cycle, obtains current system time and history displaying time, The history displaying time refers to the time that any promotion message is shown before the system time.Applied when being shown by the information When program determines that the time difference between the system time and the history displaying time is more than or equal to the displaying cycle, pass through the letter Breath displaying application program pulls targeted promotion information to be presented from background server, and shows that application program will by the information The history displaying time is updated to the system time.

Wherein, the displaying cycle can be set by user is self-defined according to the actual requirements, for example, the displaying cycle can be It 7 days, that is to say, targeted promotion information pulled from background server every 7 days terminals.The displaying cycle can be stored in terminal Locally.

In this kind of implementation, terminal often shows a targeted promotion information, will record the displaying time, that is, store History shows the time.In this way, before terminal is installed again by service matrix and operation information shows application program, first really Whether the system time before settled and time difference between the history displaying time are more than or equal to the displaying cycle, if greater than or wait In the displaying cycle, it is determined that can pull and show targeted promotion information., whereas if the identified time difference is less than displaying week Phase, illustrate not reaching the displaying cycle required by user also currently, in that case, terminal is not performed should by information displaying The operation of targeted promotion information is pulled from background server with program.

In addition, terminal is it is determined that current system time and the time difference between the history displaying time is more than or equal to displaying After cycle, in addition it is also necessary to which the history displaying time is updated, in order to which terminal shows that application program is pulled by information next time Before targeted promotion information, time and displaying cycle are shown according to the history after renewal, judge whether to need from background server Pull targeted promotion information.

It is noted that this kind of implementation, which can avoid terminal from travelling frequently over information, shows that application program takes from backstage Business device pulls and shows the situation of targeted promotion information, so as to avoid the puzzlement brought to user, improves Consumer's Experience.

In embodiments of the present invention, the service matrix in mounted specified application is called, is obtained simultaneously by servicing matrix Operation information shows the executable file of application program, to install and run information displaying application program, afterwards, you can pass through Information displaying application program pulls from background server and shows targeted promotion information to be presented.Because the service matrix is deposited It is in any specified application comprising service matrix, that is to say, as long as being provided with any specified application, you can by servicing square Battle array is installed and operation information shows application program to realize pulling and showing for targeted promotion information.The embodiment of the present invention is added The approach of targeted promotion information is pulled, so that the displaying of targeted promotion information and promotion effect are added, even if also, not installing soft Part management application, as long as with the presence of it is any comprising service matrix specified application, can be achieved with targeted promotion information pull and Displaying.

In practical application scene, the promotion message mark that the popularization business of promotion message configures in background server may It is different according to the promotion effect for wishing to reach including multiple, business's configuration information displaying order generally in background server is promoted, Determination mode for indicating targeted promotion information.Implication according to indicated by the information shows order is different, above by letter The implementation process that breath displaying application program pulls targeted promotion information to be presented from background server is also different.Specifically, please With reference to Fig. 3, Fig. 3 is the methods of exhibiting flow chart of another promotion message provided in an embodiment of the present invention, and this method is used for terminal In, this method includes：

Step 301：The service matrix in mounted specified application is called, the service matrix is specified in application to be present in Service routine, this specify application be any application comprising the service matrix.

The step 201 in above-mentioned Fig. 2A embodiments is specifically may refer to, is not repeated herein and repeats.

Step 302：The executable file that information shows application program is obtained by servicing matrix.

The step 202 in above-mentioned Fig. 2A embodiments is specifically may refer to, is not repeated herein and repeats.

Step 303：The executable file that the information shows application program is run by the service matrix, to install and run Information shows application program.

The step 203 in above-mentioned Fig. 2A embodiments is specifically may refer to, is not repeated herein and repeats.

Step 304：If showing that application program receives the information displaying order of the service matrix algebraic eqation by the information, Then show that application program parses information displaying order by the information, obtain command analysis result.

Wherein, information displaying order is used for the determination mode for indicating targeted promotion information, should in actual implementation process Information displaying order can be referred to as command line parameter.

Further, before showing that application program pulls targeted promotion information from background server by the information, eventually End obtains information displaying order by the service matrix from the background server.

In a kind of possible implementation, information displaying order can be from background server by the service matrix Obtain together to pull when information shows the executable file of application program and obtain.

In alternatively possible implementation, information displaying order can also be from background server by service matrix After the executable file for obtaining information displaying application program, pull and obtain from background server.During implementing, eventually End sends order to background server by the service matrix and obtains request, and the background server receives the order and obtains request Afterwards, information displaying order is sent to terminal.Terminal is ordered by the service matrix reception information displaying.

It should be noted that being to show that application program receives the information exhibition of the service matrix algebraic eqation with the information here Show and illustrate exemplified by order, in another embodiment, if information displaying application program does not receive the service matrix algebraic eqation The information displaying order, that is, service matrix do not pulled from background server to the information show order, then terminal passes through the letter Breath displaying application program pulls from background server according to mode described in the step 203 in above-mentioned Fig. 2A embodiments and shows target Promotion message.

Step 305：Show that application program is based on the command analysis result by the information, this is pulled from the background server Targeted promotion information, and the application rollouts targeted promotion information is shown by the information.

As it was noted above, the implication according to indicated by command analysis result is different, journey is applied above by information displaying Sequence is based on the command analysis result, and following several possible realities can be included by pulling the targeted promotion information from the background server Existing mode：

First way：When the command analysis result is used to indicate to determine the targeted promotion information according to random fashion, Show that application program pulls multiple promotion messages from the background server and identified by the information.Journey is applied by information displaying Sequence generates the first random number, shows that first random number is carried out modulus fortune by application program with mark total quantity by the information Calculate, obtain the second random number, the mark total quantity is the total quantity that the plurality of promotion message is identified.Shown and applied by the information Program determines the corresponding promotion message mark of second random number from the plurality of promotion message mark, should by information displaying The corresponding promotion message of second random number is based on program to identify, and the targeted promotion information is pulled from the background server.

In a kind of possible implementation, the plurality of promotion message mark can be deposited in the way of promotion message list , i.e., the terminal by the information show application program promotion message list is pulled from background server, the promotion message row Table includes the plurality of promotion message mark.

In the specific implementation, terminal can show application program by the information, based on random () function generation first Random number.Further, when the identity of user is GUID, terminal can also show that application program is based on by the information GUID last digit, first random number is generated using the random () function.

If the total quantity of the plurality of promotion message mark is tipsNUM, it can be calculated by equation below (1) and obtain the Two random numbers：

Index=random () %tipsNUM；(1)

Wherein, index represents the second random number, and second random number can be as index, from the plurality of promotion message mark Corresponding promotion message mark is determined in knowledge.

If the plurality of promotion message mark exists in the way of promotion message list, then when it is determined that second random number it Afterwards, terminal shows that application program determines the corresponding position of the second random number in promotion message list by information, and by the position On promotion message mark be defined as targeted promotion information promotion message mark, i.e., terminal pass through information show application program base In the promotion message mark on identified position, the targeted promotion information is pulled from background server.

If for example, second random number is one promotion message mark of often row storage in 5, and promotion message list, then eventually End shows application program by the information, and the promotion message mark of the 5th row is selected from the promotion message list, afterwards, is passed through The information shows that application program is identified according to the promotion message of the 5th row, and the targeted promotion information is pulled from background server.

It should be noted that with being pulled in above-mentioned Fig. 2A embodiments by information displaying application program and showing targeted promotion The implementation of information is compared, in this kind of implementation, and fixed throwing need not be configured for each promotion message by promoting business User group is put, terminal shows that application program is pulled after multiple promotion messages by information, is promoted according to random fashion from multiple A promotion message is selected to be shown in information, in this way, work as there are multiple terminals to be drawn from background server within the same period When taking and showing promotion message, multiple promotion messages can rapidly be delivered, save the release time.

In addition, it will also be appreciated that in this kind of implementation, even if asking to background server to draw in the same time Take multiple users of promotion message to belong to same dispensing user group, due to be in this kind of implementation to promotion message carry out with Machine shows, therefore, in that case, it is to avoid within the same time can only be to asking that a promotion message is delivered Topic, has reached the effect uniformly delivered to multiple promotion messages.

It should be noted that being based on the corresponding promotion message of the second random number above by information displaying application program Mark, pulling implementing for the targeted promotion information from the background server can include：

Terminal shows that application program promotion message based on determined by is identified by the information, is obtained from background server Corresponding information content file address, afterwards, the information content file is downloaded based on the information content file address from CDN, So as to obtain targeted promotion information according to the information content file.

It should be noted that above-mentioned is only to show that application program is based on identified promotion message mark by the information Know, obtain and illustrated exemplified by corresponding information content file address from background server.In another embodiment, terminal exists When showing that application program pulls multiple promotion messages marks from background server by information, while from the background server Pull each promotion message and identify corresponding information content file address, and each promotion message is identified and information content file Address correspondence is stored.In this way, working as needs to show that application program is based on the corresponding promotion message mark of second random number by information Know from the background server pull the targeted promotion information when, can show that application program is based on this by the information second random Number corresponding promotion messages mark, directly from locally obtaining corresponding information content file address.

The second way：When the command analysis result is used to indicate to determine the targeted promotion information according to priority mode When, show that application program pulls multiple promotion message marks and multiple priority levels from the background server by the information, should Multiple promotion message marks are corresponded with the plurality of priority level, show that application program is believed from the plurality of promote by the information The promotion message mark that corresponding priority level is maximum is selected in breath mark, it is preferential to show that application program is based on this by the information The maximum promotion message mark of rank, the targeted promotion information is pulled from the background server.

, can when the popularization business of promotion message configures promotion message mark in background server in this kind of implementation Think that each promotion message mark is configured with corresponding priority level.When command analysis result indicates to determine according to priority mode During the targeted promotion information, terminal is showing that application program pulls multiple promotion messages from background server and identified by information When, in addition it is also necessary to pull each promotion message and identify corresponding priority level.Afterwards, terminal shows application program base by the information In the promotion message mark that the priority level is maximum, the targeted promotion information is pulled from the background server.

It should be noted that show that application program is identified based on the maximum promotion message of the priority level by the information, The implementation process for pulling the targeted promotion information from the background server is shown in may refer to first way by the information Application program is based on the corresponding promotion message mark of second random number, and the targeted promotion information is pulled from the background server Implementation process, is no longer discussed in detail here.

It should also be noted that, be only here with by the information show application program from the plurality of promotion message mark in Select to illustrate exemplified by the maximum promotion message mark of corresponding priority level, in another embodiment, can also be by this Information shows order of the application program according to priority level from big to small, and corresponding N is selected from the plurality of promotion message mark Individual promotion message mark, afterwards, shows that application program is based on N number of promotion message mark and drawn from background server by the information Take and show N number of targeted promotion information, the N is the natural number more than 1, the embodiment of the present invention is not construed as limiting to this.

Referring to Fig. 4 A, Fig. 4 A are that, the embodiments of the invention provide a kind of exhibiting device of promotion message, the device includes：Adjust With module 400, the first acquisition module 401 runs module 402 and pulls display module 403.

The calling module 400, for performing the step 301 in step 201 and Fig. 3 embodiments in Fig. 2A embodiments；

First acquisition module 401, for performing the step in step 202 and Fig. 3 embodiments in Fig. 2A embodiments 302；

The operation module 402, for performing the step 303 in step 203 and Fig. 3 embodiments in Fig. 2A embodiments；

This pulls display module 403, for performing the step in step 204 and Fig. 3 embodiments in Fig. 2A embodiments 305。

Alternatively, Fig. 4 B are referred to, the device also includes：Second acquisition module 404 and parsing module 405：

Second acquisition module 404, for being ordered by servicing matrix from background server acquisition information displaying；

The parsing module 405, for performing the step 304 in above-mentioned Fig. 3 embodiments.

Alternatively, Fig. 4 C are referred to, the device also includes：3rd acquisition module 406 and the first trigger module 407, jointly For realizing the first way in above-mentioned Fig. 2A embodiments；

Alternatively, Fig. 4 D are referred to, the device also includes：Detection module 408, the 4th acquisition module 409, the second trigger mode Block 410 and time update module 411, are provided commonly for realizing the second way in above-mentioned Fig. 2A embodiments.

It should be noted that：The exhibiting device for the promotion message that above-described embodiment is provided is realizing the displaying side of promotion message , can be as needed and by above-mentioned functions only with the division progress of above-mentioned each functional module for example, in practical application during method Distribute and completed by different functional modules, i.e., the internal structure of device is divided into different functional modules, retouched with completing the above The all or part of function of stating.In addition, the displaying of the exhibiting device and promotion message for the promotion message that above-described embodiment is provided Embodiment of the method belongs to same design, and it implements process and refers to embodiment of the method, repeats no more here.

Fig. 5 is a kind of terminal structure schematic diagram of the exhibiting device of promotion message provided in an embodiment of the present invention.Referring to figure 5, terminal 500 can include communication unit 510, include the memory of one or more computer-readable recording mediums 520th, input block 530, display unit 540, sensor 550, voicefrequency circuit 560, WIFI (Wireless Fidelity, wirelessly Fidelity) module 570, include the part such as one or the processor 580 and power supply 590 of more than one processing core.Ability Field technique personnel are appreciated that the restriction of the terminal structure shown in Fig. 5 not structure paired terminal, can include more more than illustrating Or less part, either combine some parts or different parts arrangement.Wherein：

Communication unit 510 can be used for receive and send messages or communication process in, the reception and transmission of signal, the communication unit 510 Can for RF (Radio Frequency, radio frequency) circuit, router, modem, etc. network communication equipment.Especially, when When communication unit 510 is RF circuits, after the downlink information of base station is received, transfer at one or more than one processor 580 Reason；In addition, being sent to base station by up data are related to.Usually as communication unit RF circuits include but is not limited to antenna, At least one amplifier, tuner, one or more oscillators, subscriber identity module (SIM) card, transceiver, coupler, LNA (Low Noise Amplifier, low-noise amplifier), duplexer etc..In addition, communication unit 510 can also be by wireless Communication communicates with network and other equipment.The radio communication can use any communication standard or agreement, include but is not limited to GSM (Global System of Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service, general packet radio service), CDMA (Code Division Multiple Access, code Point multiple access), WCDMA (Wideband Code Division Multiple Access, WCDMA), LTE (Long Term Evolution, Long Term Evolution), Email, SMS (Short Messaging Service, Short Message Service) etc.. Memory 520 can be used for storage software program and module, and processor 580 is stored in the software journey of memory 520 by operation Sequence and module, so as to perform various function application and data processing.Memory 520 can mainly include storing program area and deposit Data field is stored up, wherein, the application program that storing program area can be needed for storage program area, at least one function (such as broadcast by sound Playing function, image player function etc.) etc.；Storage data field can be stored uses created data (such as sound according to terminal 500 Frequency evidence, phone directory etc.) etc..In addition, memory 520 can include high-speed random access memory, it can also include non-volatile Property memory, for example, at least one disk memory, flush memory device or other volatile solid-state parts.Correspondingly, deposit Reservoir 520 can also include Memory Controller, to provide the access of processor 580 and input block 530 to memory 520.

Input block 530 can be used for the numeral or character information for receiving input, and generation to be set with user and function The relevant keyboard of control, mouse, action bars, optics or the input of trace ball signal.Preferably, input block 530 may include to touch Sensitive surfaces 531 and other input equipments 532.Touch sensitive surface 531, also referred to as touch display screen or Trackpad, collect and use (such as user is using any suitable objects such as finger, stylus or annex in touch-sensitive table for touch operation of the family on or near it Operation on face 531 or near touch sensitive surface 531), and corresponding attachment means are driven according to formula set in advance.It is optional , touch sensitive surface 531 may include both touch detecting apparatus and touch controller.Wherein, touch detecting apparatus detection is used The touch orientation at family, and the signal that touch operation is brought is detected, transmit a signal to touch controller；Touch controller is from touch Touch information is received in detection means, and is converted into contact coordinate, then gives processor 580, and can reception processing device 580 The instruction sent simultaneously is performed.Furthermore, it is possible to using polytypes such as resistance-type, condenser type, infrared ray and surface acoustic waves Realize touch sensitive surface 531.Except touch sensitive surface 531, input block 530 can also include other input equipments 532.Preferably, Other input equipments 532 can include but is not limited to physical keyboard, function key (such as volume control button, switch key etc.), One or more in trace ball, mouse, action bars etc..

Display unit 540 can be used for the information that is inputted by user of display or the information for being supplied to user and terminal 500 Various graphical user interface, these graphical user interface can be made up of figure, text, icon, video and its any combination. Display unit 540 may include display panel 541, optionally, can use LCD (Liquid Crystal Display, liquid crystal Show device), the form such as OLED (Organic Light-Emitting Diode, Organic Light Emitting Diode) configure display panel 541.Further, touch sensitive surface 531 can cover display panel 541, when touch sensitive surface 531 detects touching on or near it Touch after operation, send processor 580 to determine the type of touch event, with type of the preprocessor 580 according to touch event Corresponding visual output is provided on display panel 541.Although in Figure 5, touch sensitive surface 531 and display panel 541 are conducts Two independent parts are inputted and input function to realize, but in some embodiments it is possible to by touch sensitive surface 531 with showing Panel 541 is integrated and realizes input and output function.

Terminal 500 may also include at least one sensor 550, such as optical sensor, motion sensor and other sensings Device.Optical sensor may include ambient light sensor and proximity transducer, wherein, ambient light sensor can be according to the bright of ambient light The brightness of display panel 541 secretly is adjusted, proximity transducer can close display panel 541 when terminal 500 is moved in one's ear And/or backlight.As one kind of motion sensor, gravity accelerometer can detect in all directions (generally three axles) and add The size of speed, can detect that size and the direction of gravity when static, application (the such as horizontal/vertical screen available for identification mobile phone posture Switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；As for terminal 500 The other sensors such as gyroscope, barometer, hygrometer, thermometer, the infrared ray sensor that can also configure, will not be repeated here.

Voicefrequency circuit 560, loudspeaker 561, microphone 562 can provide the COBBAIF between user and terminal 500.Audio Electric signal after the voice data received conversion can be transferred to loudspeaker 561, sound is converted to by loudspeaker 561 by circuit 560 Sound signal output；On the other hand, the voice signal of collection is converted to electric signal by microphone 562, after voicefrequency circuit 560 is received Be converted to voice data, then after voice data output processor 580 is handled, it is such as another to be sent to through communication unit 510 Terminal, or voice data is exported to memory 520 so as to further processing.Voicefrequency circuit 560 is also possible that earplug is inserted Hole, to provide the communication of peripheral hardware earphone and terminal 500.

In order to realize radio communication, wireless communication unit 570 can be configured with the terminal, the wireless communication unit 570 It can be WIFI module.WIFI belongs to short range wireless transmission technology, and terminal 500 can be helped by wireless communication unit 570 User sends and receive e-mail, browses webpage and access streaming video etc., and it has provided the user wireless broadband internet and accessed. Although showing wireless communication unit 570 in figure, but it is understood that, it is simultaneously not belonging to must be configured into for terminal 500, complete It can be omitted as needed in the essential scope for do not change invention entirely.

Processor 580 is the control centre of terminal 500, utilizes various interfaces and each portion of connection whole mobile phone Point, by operation or perform and be stored in software program and/or module in memory 520, and call and be stored in memory 520 Interior data, perform the various functions and processing data of terminal 500, so as to carry out integral monitoring to mobile phone.Optionally, processor 580 may include one or more processing cores；It is preferred that, processor 580 can integrated application processor and modem processor, Wherein, application processor mainly handles operating system, user interface and application program etc., and modem processor mainly handles nothing Line communicates.It is understood that above-mentioned modem processor can not also be integrated into processor 580.

Terminal 500 also includes the power supply 590 (such as battery) powered to all parts, it is preferred that power supply can pass through electricity Management system and processor 580 are logically contiguous, so as to realize management charging, electric discharge and power consumption by power-supply management system The functions such as management.Power supply 560 can also include one or more direct current or AC power, recharging system, power supply event The random component such as barrier detection circuit, power supply changeover device or inverter, power supply status indicator.

Although not shown, terminal 500 can also include camera, bluetooth module etc., will not be repeated here.

In the present embodiment, terminal also includes one or more than one program, this or more than one journey Sequence is stored in memory, and is configured to by one or more than one computing device, it is one or more than one Program bag, which contains, to be used to carry out the methods of exhibiting that the embodiment of the present invention provides promotion message.

One of ordinary skill in the art will appreciate that realizing that all or part of step of above-described embodiment can be by hardware To complete, the hardware of correlation can also be instructed to complete by program, described program can be stored in a kind of computer-readable In storage medium, storage medium mentioned above can be read-only storage, disk or CD etc..

The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and Within principle, any modification, equivalent substitution and improvements made etc. should be included in the scope of the protection.

Claims

1. a kind of methods of exhibiting of promotion message, it is characterised in that methods described includes：

The service matrix in mounted specified application is called, the service matrix is the service being present in the specified application Program, the specified application is any application for including the service matrix；

The executable file that described information shows application program is run by the service matrix, to install and run described information Show application program；

Show that application program pulls targeted promotion information to be presented from background server by described information, and pass through the letter Targeted promotion information described in breath displaying application rollouts.

2. the method as described in claim 1, it is characterised in that described that journey is applied by the service matrix acquisition information displaying The executable file of sequence, including：

First address information and the first file version identifier are obtained from the background server by the service matrix, described the One address information and first file version identifier are respectively the executable of the latest edition that stores in the background server The address information and version identifier of file；

First file version identifier is stored, and it is corresponding based on first address information download by the service matrix Executable file, and the executable file of download is defined as the executable file that described information shows application program.

3. method as claimed in claim 2, it is characterised in that described to be believed by the service matrix based on first address Breath is downloaded after corresponding executable file, in addition to：

Every preset duration, the second address information and the second file version are obtained from the background server by the service matrix This mark, second address information and second file version identifier are respectively the backstage clothes after the preset duration The address information and version identifier of the executable file of the latest edition stored in business device；

If first file version identifier is different from second file version identifier, it is based on by the service matrix Second address information downloads corresponding executable file, and the executable file based on download shows to described information and applied The executable file of program is updated.

4. the method as described in claim 1, it is characterised in that described to show application program from background service by described information Device is pulled before targeted promotion information to be presented, in addition to：

Information displaying order is obtained from the background server by the service matrix, described information displaying order is used to indicate The determination mode of the targeted promotion information；

It is correspondingly, described to show that application program pulls targeted promotion information to be presented from background server by described information, Including：

If showing that application program receives the described information displaying order of the service matrix algebraic eqation by described information, pass through Described information displaying application program parsing described information displaying order, obtains command analysis result；

Show that application program is based on the command analysis result by described information, the target is pulled from the background server Promotion message.

5. method as claimed in claim 4, it is characterised in that described to show that application program is based on the life by described information Analysis result is made, the targeted promotion information is pulled from the background server, including：

When the command analysis result is used to indicate to determine the targeted promotion information according to random fashion, pass through described information Displaying application program pulls multiple promotion message marks from the background server；

Show that application program generates the first random number by described information；

Show that first random number is carried out modulo operation by application program with mark total quantity by described information, obtain second Random number, the mark total quantity is the total quantity that the multiple promotion message is identified；

Show that application program determines that second random number is corresponding from the multiple promotion message mark by described information Promotion message is identified；

Show that application program is based on the corresponding promotion message of second random number and identified by described information, from backstage clothes Business device pulls the targeted promotion information.

6. method as claimed in claim 4, it is characterised in that described to show that application program is based on the life by described information Analysis result is made, the targeted promotion information is pulled from the background server, including：

When the command analysis result is used to indicate to determine the targeted promotion information according to priority mode, pass through the letter Breath displaying application program pulls multiple promotion message marks and multiple priority levels, the multiple popularization from the background server Message identification is corresponded with the multiple priority level；

Show that application program selects corresponding priority level maximum from the multiple promotion message mark by described information Promotion message is identified；

Show that application program is identified based on the maximum promotion message of the priority level by described information, from the background service Device pulls the targeted promotion information.

7. the method as described in claim 1-6 is any, it is characterised in that described to show application program from rear by described information Before platform server pull targeted promotion information to be presented, in addition to：

Show that application program obtains the identity of active user by described information, and obtain sensitive from the background server The identity of user, the sensitive users are that need not know the user of promotion message；

When not including the identity of the active user in the identity of the sensitive users, perform described by described Information displaying application program pulls the operation of targeted promotion information to be presented from background server.

8. the method as described in claim 1-6 is any, it is characterised in that described to show application program from rear by described information Before platform server pull targeted promotion information to be presented, in addition to：

Show whether application program detection is locally stored with the displaying cycle by described information；

When by described information show application program detect locally have the displaying cycle when, obtain current system time The time is shown with history, the history displaying time refers to the time that any promotion message is shown before the system time；

When showing that application program determines time difference between the system time and the history displaying time by described information During more than or equal to the displaying cycle, perform described pulled by described information displaying application program from background server and wait to open up The operation for the targeted promotion information shown；

Show that the history displaying time is updated to the system time by application program by described information.

9. a kind of exhibiting device of promotion message, it is characterised in that described device includes：

Calling module, for calling the service matrix in mounted specified application, the service matrix is to be present in the finger Service routine in fixed application, the specified application is any application for including the service matrix；

First acquisition module, the service matrix for being called by the calling module obtains information and shows application program Executable file；

Module is run, journey is applied in the described information displaying for running the first acquisition module acquisition by the service matrix The executable file of sequence, to install and run described information displaying application program；

Display module is pulled, the described information for installing and running by the operation module shows that application program takes from backstage Business device pulls targeted promotion information to be presented, and shows targeted promotion information described in application rollouts by described information.

10. device as claimed in claim 9, it is characterised in that described device also includes：

Second acquisition module, is ordered, the letter for obtaining information displaying from the background server by the service matrix Breath displaying order is used for the determination mode for indicating the targeted promotion information；

Parsing module, for when the described information exhibition that the service matrix algebraic eqation is received by described information displaying application program When showing order, show that application program parses described information displaying and ordered by described information, obtain command analysis result；

It is described to pull display module, it is additionally operable to show that application program is based on the command analysis result by described information, from institute State background server and pull the targeted promotion information.

11. device as claimed in claim 10, it is characterised in that the display module that pulls is used for：

12. device as claimed in claim 10, it is characterised in that the display module that pulls is used for：

13. the device as described in claim 9-12 is any, it is characterised in that described device also includes：

3rd acquisition module, for showing that application program obtains the identity of active user by described information, and from described Background server obtains the identity of sensitive users, and the sensitive users are that need not know the user of promotion message；

First trigger module, for when not including the identity of the active user in the identity of the sensitive users When, triggering is described pull display module perform it is described pulled by described information displaying application program from background server it is to be presented Targeted promotion information operation.

14. the device as described in claim 9-12 is any, it is characterised in that described device also includes：

Detection module, for showing whether application program detection is locally stored with the displaying cycle by described information；

4th acquisition module, for when by described information show application program detect locally have the displaying cycle when, The current system time of acquisition and history displaying time, the history displaying time refer to that displaying is appointed before the system time The time of one promotion message；

Second trigger module, shows that application program determines that the system time is shown with the history for working as by described information When time difference between time is more than or equal to the displaying cycle, display module execution is pulled described in triggering described by described Information displaying application program pulls the operation of targeted promotion information to be presented from background server；

Time update module, for showing that the history displaying time is updated to the system by application program by described information Time.