CN107025574B

CN107025574B - Promotion information display method and device

Info

Publication number: CN107025574B
Application number: CN201710166761.8A
Authority: CN
Inventors: 张柯柯; 魏雪
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-03-20
Filing date: 2017-03-20
Publication date: 2022-02-25
Anticipated expiration: 2037-03-20
Also published as: CN107025574A

Abstract

The invention discloses a method and a device for displaying promotion information, and belongs to the technical field of networks. The embodiment of the invention calls the service matrix in the installed specified application, the service matrix is the service program existing in the specified application, the specified application is any application containing the service matrix, and the service matrix is used for acquiring the executable file of the information display application program. And running the executable file of the information display application program through the service matrix so as to install and run the information display application program, pulling the target promotion information to be displayed from the background server through the information display application program, and displaying the target promotion information through the information display application program. The embodiment of the invention increases the way of pulling the target popularization information, thereby increasing the display and popularization effects of the target popularization information, and the target popularization information can be pulled and displayed as long as any specified application containing the service matrix exists even if the software management application is not installed.

Description

Promotion information display method and device

Technical Field

The invention relates to the technical field of networks, in particular to a method and a device for displaying promotion information.

Background

At present, a terminal can not only provide various network activities for a user, such as playing videos, instant messaging, downloading files, and the like, but also pull and display various promotion information for the user, such as recommending advertisements for games by the promotion information, and the like. Thus, the user can be made to know a wide range of information.

In the prior art, some promotion providers of promotion information usually put promotion information on a network service platform, and in order to promote the promotion information, developers of the network service platform generally develop a software management application. In fact, an information presentation application program is integrated in the software management application, and based on the information presentation application program, the software management application can be used for pulling promotion information from a background server of the network service platform, for example, the software management application is a cyber manager application or the like. In a specific implementation, the software management application may be installed in the terminal, and when it is detected that the software management application is running, the terminal may request the backend server through the software management application to pull the promotion information, and display the promotion information through the software management application.

However, in the process of displaying the promotion information provided above, the terminal can only pull the promotion information from the background server through the fixed software management application provided by the developer of the network service platform, that is, the way of pulling the promotion information has certain limitations, thereby affecting the effects of displaying and promoting the promotion information. In addition, the promotion information can be pulled and displayed from the background server only when the software management application is installed and operated in the terminal, and if the software management application is not installed in the terminal, the pulling and displaying of the promotion information cannot be realized.

Disclosure of Invention

In order to solve the problems that the display and promotion effects of promotion information are affected due to the limitation of a promotion information pulling way in the related art, and the promotion information pulling and display cannot be realized if software management application is not installed in a terminal, the embodiment of the invention provides a promotion information display method and device. The technical scheme is as follows:

in one aspect, a method for displaying promotion information is provided, and the method includes:

calling a service matrix in an installed specified application, wherein the service matrix is a service program existing in the specified application, and the specified application is any application containing the service matrix;

obtaining an executable file of an information display application program through the service matrix;

running the executable file of the information display application program through the service matrix so as to install and run the information display application program;

and pulling the target promotion information to be displayed from a background server through the information display application program, and displaying the target promotion information through the information display application program.

In another aspect, a device for displaying promotional information is provided, the device comprising:

the system comprises a calling module, a service module and a service module, wherein the calling module is used for calling a service matrix in the installed specified application, the service matrix is a service program existing in the specified application, and the specified application is any application containing the service matrix;

the first acquisition module is used for acquiring the executable file of the information display application program through the service matrix called by the calling module;

the operation module is used for operating the executable file of the information display application program acquired by the first acquisition module through the service matrix so as to install and operate the information display application program;

and the pulling and displaying module is used for pulling the target popularization information to be displayed from the background server through the information display application program installed and operated by the operation module and displaying the target popularization information through the information display application program.

The technical scheme provided by the embodiment of the invention has the following beneficial effects: and calling a service matrix in the installed designated application, acquiring and running an executable file of the information display application program through the service matrix so as to install and run the information display application program, and then pulling and displaying the target popularization information to be displayed from the background server through the information display application program. The service matrix exists in any specified application containing the service matrix, namely, as long as any specified application is installed, the information display application program can be installed and operated through the service matrix to realize the pulling and display of the target popularization information. The embodiment of the invention increases the way of pulling the target popularization information, thereby increasing the display and popularization effects of the target popularization information, and the target popularization information can be pulled and displayed as long as any specified application containing the service matrix exists even if the software management application is not installed.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1A is a schematic diagram of an implementation environment provided by an embodiment of the invention;

fig. 1B is a schematic diagram of an architecture of an information presentation application according to an embodiment of the present invention;

fig. 2A is a flowchart of a method for displaying promotion information according to an embodiment of the present invention;

fig. 2B is a schematic diagram illustrating a display of promotion information according to an embodiment of the present invention;

fig. 3 is a flowchart of another method for displaying promotional information according to an embodiment of the present invention;

fig. 4A is a diagram illustrating an apparatus for displaying promotional information according to an embodiment of the present invention;

FIG. 4B is a diagram of another apparatus for displaying promotional information according to an embodiment of the present invention;

FIG. 4C is a diagram of another apparatus for displaying promotional information according to an embodiment of the present invention;

FIG. 4D is a diagram of another apparatus for displaying promotional information according to an embodiment of the present invention;

fig. 5 is a schematic terminal structure diagram of a device for displaying promotional information according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Before explaining the embodiments of the present invention in detail, an application scenario of the embodiments of the present invention will be described. Referring to fig. 1A, fig. 1A is a schematic diagram of an implementation environment provided by an embodiment of the present invention, and the implementation environment mainly includes a terminal 110 and a backend server 120, where the terminal 110 may be connected to the backend server 120 through a wired network or a wireless network.

The background server 120 is mainly used for storing address information and file version identification of the executable file. The executable file is an executable file of an information presentation application that may be used to pull and present promotional information from the backend server 120.

In addition, the background server 120 is further configured to store the promotion information identifier and configuration information related to promotion information that needs to be released. In an actual application scenario, the promotion information identifier and configuration information are generally configured in the backend server 120 by a promoter of the promotion information.

The promotion information identifier may be used to uniquely identify a promotion information, for example, the promotion information identifier may be a name of the promotion information, etc.

The configuration information may include release time of the promotion information, release user group, priority level, information content file address, and the like.

In an actual implementation process, in order to reduce the storage burden of the backend server 120, the backend server 120 usually stores the information Content file in a CDN (Content Delivery Network), and generates an information Content file address by the CDN, where the information Content file address is, for example, a URL (Uniform Resource Locator). Then, the background server 120 obtains and stores the information content file address from the CDN.

Further, the backend server 120 may be further configured to store an identity of the user, where the identity may be used to uniquely identify one user, for example, the identity may be a user login account, a GUID (Globally Unique Identifier), and the like.

The users may include sensitive users and directed users. The sensitive users refer to users who do not need to acquire the promotion information, and the directional users refer to users belonging to a certain releasing user group corresponding to the promotion information.

Additionally, in one possible implementation, the backend server 120 may store the identities of the users in a resource pool, for example, the identities of the sensitive users may be stored in the sensitive user pool, and the identities of the targeted users may be stored in the targeted user pool.

In a specific implementation, the background server 120 may store various information related to the promotion information in the form of a content switch, for example, the content switch includes a promotion information identifier switch, a priority switch, an information content file address switch, a sensitive user pool, a directed user pool, and the like.

The terminal 110 is mainly used for implementing the method for displaying the promotion information provided by the embodiment of the invention. The terminal 110 has installed therein a specific application, which is any application including a service matrix, and the specific application may be an application developed by a partner having a cooperative relationship with a developer of the service matrix, or may be an application capable of being developed by the developer of the service matrix. The service matrix is a service program existing in a specific application, and the service matrix may be used to install and run an information presentation application, and the specific implementation process may be referred to as the embodiment described in fig. 2A and fig. 3 below.

It should be noted that, in a specific implementation, the service matrix may include a detection unit, and the detection unit may be configured to pull address information, version identifier, and the like of an executable file from the backend server 120, where the executable file may be used to install and run the information presentation application.

Further, referring to fig. 1B, fig. 1B is a schematic diagram of an architecture of an information presentation application according to an embodiment of the present invention, where the information presentation application includes a detection management unit 1101, a promotion information management unit 1102, an interface presentation control unit 1103, a resource file downloading unit 1104, and a switch analysis unit 1105.

The detection management unit 1101 may be configured to invoke a detection unit in the service matrix.

The popularization information management unit 1102 is a core of the information display application, and is mainly configured to invoke the detection management unit 1101, the interface display control unit 1103, the resource file downloading unit 1104, and the switch analysis unit 1105, so as to implement pulling and displaying of the popularization information through cooperation among the units.

The interface display control unit 1103 can be used for performing relevant control on a display interface of target promotion information to be displayed, for example, controlling which controls need to be displayed in the display interface of the promotion information, a position where each control is displayed, and an operation that needs to be executed after a user clicks the control.

The resource file downloading unit 1104 may be configured to download the information content file according to the information content file address. Further, referring to fig. 1B, the resource file downloading unit 1104 can be configured to download the information content file from the CDN according to the information content file address. The information content file includes specific content of the promotion information, for example, the content includes pictures, characters, controls, and the like. In a particular implementation, the informational content file may be a rdb formatted file.

The switch analysis unit 1105 may be configured to obtain and analyze a content switch of the backend server 120, so as to obtain various information related to the promotion information, and then the switch analysis unit 1105 may transmit the obtained various information to the promotion information management unit 1102.

That is, referring to fig. 1B, when the backend server 120 stores various information related to the promotion information in the form of a content switch, the terminal 110 may obtain the content switch from the backend server 120 through the switch parsing unit 1105 in the process of obtaining the information related to the promotion information from the backend server 120 through the information presentation application program, so as to obtain various information related to the promotion information.

Fig. 2A is a flowchart of a method for displaying promotion information according to an embodiment of the present invention, where the method is used in a terminal. Referring to fig. 2A, the method includes:

step 201: and calling a service matrix in the installed specified application, wherein the service matrix is a service program existing in the specified application, and the specified application is any application containing the service matrix.

The embodiment of the present invention provides a service program, that is, the service matrix, where the service matrix may exist in a specific application installed in a terminal, and the specific application may be an application developed by a partner who has a cooperative relationship with a developer of the service matrix, or an application developed by the developer of the service matrix, so as to add the service matrix to the specific application. That is, if any specific application is installed in the terminal, the service matrix exists by default.

It should be noted that one specific application may be installed in the terminal, or a plurality of specific applications may be installed in the terminal. When a plurality of designated applications are installed, the terminal may sequentially invoke the service matrix in each of the plurality of designated applications according to a pre-configured designated policy. At this time, the terminal may implement the method for displaying the promotion information provided in the embodiment of the present invention through any one of the plurality of service matrices that is called, which is not limited in the embodiment of the present invention.

The pre-configured designated policy may be a priority policy, that is, when a technician develops a service matrix in a designated application, a priority level may be set for each designated application, and thus, the terminal may determine a calling order according to the priority level. Alternatively, the specifying policy may also be a sequence of the initials of the specified application names in 26 english letters, and the like, which is not limited in the embodiment of the present invention.

Step 202: and acquiring an executable file of the information presentation application program through the service matrix.

The service matrix may be referred to as a lightweight download tool that may be used to download executable files. In a specific implementation, the service matrix may be further configured to send an executable file obtaining request to the backend server, and receive related information of the executable file sent by the backend server based on the executable file obtaining request, so as to download the executable file based on the related information, where the specific implementation is described below. In addition, the service matrix can also be used for calling a process to run an executable file, so as to install and run an information presentation application program corresponding to the executable file.

In a specific implementation, the executable file of the information presentation application may be a file in an exe format, or the executable file of the information presentation application may also be a file in another format, for example, a format such as sys, com, and the like, which is not limited in this embodiment of the present invention.

In a possible implementation manner, the obtaining of the executable file of the information presentation application by the service matrix may include the following implementation steps:

step 2021: and acquiring first address information and a first file version identifier from the background server through the service matrix, wherein the first address information and the first file version identifier are respectively address information and a version identifier of the executable file of the latest version stored in the background server.

The first file version identifier may be used to uniquely identify a version of an executable file, for example, the first file version identifier may be MD5(Message Digest Algorithm Fifth version), and the like. It should be noted that the second file version identifier and the first file version identifier described below have the same principle, and are not repeated below.

Of course, the first file version identifier is only described as MD5, in another embodiment, the first file version identifier may also be other identifiers, for example, an ID (IDentity, identification number) and the like, which is not limited in this embodiment of the present invention.

Specifically, the terminal may send an executable file acquisition request to the backend server through the service matrix after being powered on, and after receiving the executable file acquisition request, the backend server sends the address information and the version identifier of the prestored executable file of the latest version to the terminal. The terminal receives the address information and the version identification of the executable file through the service matrix, and respectively determines the received address information and the received version identification as first address information and a first file version identification.

Step 2022: and storing the first file version identification, downloading a corresponding executable file based on the first address information through the service matrix, and determining the downloaded executable file as the executable file of the information presentation application program.

In a specific implementation process, the executable file may be stored in the backend server, and in this case, the terminal downloads the corresponding executable file from the backend server through the service matrix based on the first address information, and determines the executable file as the executable file of the information presentation application.

Of course, the executable file may also be stored in other locations, for example, the executable file may also be stored in the CDN, and when the executable file is stored in the CDN, the terminal downloads the corresponding executable file from the CDN through the service matrix based on the first address information, and determines the executable file as the executable file of the information presentation application.

Further, in an actual application scenario, the executable file of the information presentation application program may be updated, and at this time, the file version identifier stored in the background server is also updated correspondingly. In order to ensure that the executable file of the information display application program acquired by the terminal through the service matrix is the executable file of the latest version, the terminal may further periodically detect whether the file version identifier stored in the background server is updated after downloading the corresponding executable file based on the first address information through the service matrix, and specifically includes the following implementation processes (1) - (2):

(1) and acquiring second address information and a second file version identifier from the background server through the service matrix every other preset time, wherein the second address information and the second file version identifier are respectively address information and version identifier of the executable file of the latest version stored in the background server after the preset time.

The preset duration may be set by a user according to actual needs in a self-defined manner, or may be set by the default of the terminal, which is not limited in the embodiment of the present invention.

It should be noted that, for specific implementation of the terminal acquiring the second address information and the second file version identifier from the backend server through the service matrix, reference may be made to the implementation process of the terminal acquiring the first address information and the first file version identifier from the backend server through the service matrix, and details are not described here.

(2) And if the first file version identification is different from the second file version identification, downloading a corresponding executable file based on the second address information through the service matrix, and updating the executable file of the information display application program based on the downloaded executable file.

If the first file version identification is different from the second file version identification, the executable file of the information display application program is updated, at this moment, in order to update the executable file of the locally stored information display application program in time, the terminal downloads the corresponding executable file through the second address information, and replaces the executable file of the information display application program with the downloaded executable file.

Of course, if the first file version identifier is the same as the second file version identifier, it indicates that the executable file of the information presentation application program is not updated, in which case, the terminal does not need to download the corresponding executable file based on the second address information through the service matrix, i.e., does not need to update the executable file of the information presentation application program.

Step 203: and running the executable file of the information presentation application program through the service matrix so as to install and run the information presentation application program.

As previously described, the executable file of the information presentation application may be used to install and run the information presentation application. That is, after the terminal runs the executable file of the information presentation application through the service matrix, the information presentation application can be installed and run. The information presentation application may be used to pull and present targeted promotional information.

Step 204: and pulling the target promotion information to be displayed from the background server through the information display application program, and displaying the target promotion information through the information display application program.

In specific implementation, the terminal sends an information pulling request to the background server through the information display application program, where the information pulling request may carry an identity of the current user, and the identity may be a GUID or the like. After receiving the information pulling request, the background server determines a releasing user group to which the identity of the current user belongs, then selects a corresponding popularization information identifier from the corresponding relation between the releasing user group and the popularization information identifier according to the determined releasing user group, and determines the selected popularization information identifier as the popularization information identifier of the target popularization information. The background server acquires the configuration parameters which have an association relation with the popularization information identifier, and sends the configuration parameters to the terminal, wherein the configuration parameters can comprise information release time, information content file addresses of the popularization information and the like.

The terminal receives the configuration parameters through the information display application program, when the system time is detected to reach the information release time, the information content file is downloaded through the information display application program based on the information content file address, and then the terminal displays the target popularization information through the information display application program based on the information content file.

Further, the promoter of the promotion information may pre-configure various related configuration information of the promotion information in the background server, for example, the promotion information identifier, the configuration parameters, the group of the delivering users, and the like. Each promotion information identifier can be correspondingly configured with a fixed releasing user group, which means that different promotion information is released to different releasing user groups.

Further, in the actual display process, a button option may be displayed in the display interface of the target popularization information, and when a click operation of the button option by the user is detected, the terminal displays a corresponding page, or pulls up or installs a corresponding application.

For example, referring to fig. 2B, fig. 2B is a schematic diagram illustrating a display of promotion information according to an embodiment of the present invention, where an option "immediate pick" is displayed in the schematic diagram, and a user can click the option, and when the terminal detects that the user clicks the option, a corresponding application may be pulled up or installed through the information display application program, for example, the application is "game".

Further, in an actual application scenario, not all users may need the terminal to pull the promotion information, or the user may want the terminal to pull the promotion information less frequently, for this reason, before the promotion information is pulled from the background server through the service matrix in the embodiment of the present invention, the terminal may further determine whether the target promotion information needs to be pulled from the background server according to the user identity and the stored display period. The specific implementation process may include at least one of the following implementation manners:

the first mode is as follows: acquiring the identity of the current user through the information display application program, and acquiring the identity of a sensitive user from the background server, wherein the sensitive user is a user who does not need to acquire promotion information; and when the identity of the sensitive user does not comprise the identity of the current user, pulling the target popularization information to be displayed from the background server through the information display application program.

In an actual application scenario, some users do not need to pull promotion information from a background server by a terminal, so that the terminal does not cause trouble to the users by actively pulling the promotion information, and before the terminal pulls target promotion information from the background server by an information display application program, the terminal can judge whether the current user is a sensitive user according to the identity of the current user. If the user is a sensitive user, the terminal terminates the pulling operation, and if the user is not a sensitive user, the terminal pulls the target promotion information from the background server through the information display application program.

In this implementation manner, a sensitive user pool may be stored in the background server, and the sensitive user pool stores the identity of the sensitive user. In a specific implementation process, the background server may receive a sensitive user application message sent by the terminal, where the sensitive user application message carries an identity of a user, and the background server adds the identity carried in the sensitive user application message to the sensitive user pool.

Further, the sensitive user application message may be sent by the terminal after receiving a sensitive user application instruction, and the sensitive user application instruction may be triggered by the user. For example, a display interface of the target popularization information may include a sensitive user application option, and the user may click the sensitive user application option to trigger the sensitive user application instruction, in which case the terminal sends a sensitive user application message to the background server.

For example, in practical application, the sensitive user application option may be a button for shielding the promotion information, that is, a button for shielding the promotion information is displayed in a display interface of the target promotion information, and if the user does not want the terminal to pull and display the promotion information, the button for shielding the promotion information may be clicked to trigger the sensitive user application instruction. And when receiving the sensitive user application instruction, the terminal generates a sensitive user application message and sends the sensitive user application message to the background server.

It is worth mentioning that, before the target promotion information is pulled from the background server through the information display application program, whether the current user is a sensitive user is judged, and only when the current user is determined not to be a sensitive user, the terminal pulls the target promotion information from the background server through the information display application program, so that the problem that the terminal pulls and displays the promotion information for the sensitive user is avoided, and the user experience is improved.

The second mode is as follows: detecting whether a display period is stored locally or not through the information display application program; when the information display application program detects that the display period is stored locally, the current system time and the historical display time are obtained, wherein the historical display time refers to the time for displaying any promotion information before the system time. When the time difference between the system time and the historical display time is determined to be larger than or equal to the display period through the information display application program, the target promotion information to be displayed is pulled from the background server through the information display application program, and the historical display time is updated to be the system time through the information display application program.

The display period can be set by a user according to actual needs in a user-defined mode, for example, the display period can be 7 days, namely, the terminal pulls the target popularization information from the background server every 7 days. The presentation period may be stored locally at the terminal.

In the implementation mode, the terminal records the display time, namely the historical display time is stored every time the terminal displays the target popularization information. In this way, before the terminal installs and runs the information display application program again through the service matrix, it is first determined whether the time difference between the current system time and the historical display time is greater than or equal to the display period, and if so, it is determined that the target popularization information can be pulled and displayed. On the contrary, if the determined time difference is smaller than the display period, it indicates that the display period required by the user has not yet arrived, in this case, the terminal does not perform the operation of pulling the target promotion information from the background server through the information display application program.

In addition, after the terminal determines that the time difference between the current system time and the historical display time is greater than or equal to the display period, the historical display time also needs to be updated, so that whether the target popularization information needs to be pulled from the background server or not is judged according to the updated historical display time and the updated display period before the terminal pulls the target popularization information through the information display application program next time.

It is worth mentioning that the implementation mode can avoid the situation that the terminal frequently pulls and displays the target popularization information from the background server through the information display application program, thereby avoiding the trouble brought to the user and improving the user experience.

In the embodiment of the invention, the service matrix in the installed designated application is called, the executable file of the information display application program is obtained and operated through the service matrix so as to install and operate the information display application program, and then the target popularization information to be displayed can be pulled and displayed from the background server through the information display application program. The service matrix exists in any specified application containing the service matrix, namely, as long as any specified application is installed, the information display application program can be installed and operated through the service matrix to realize the pulling and display of the target popularization information. The embodiment of the invention increases the way of pulling the target popularization information, thereby increasing the display and popularization effects of the target popularization information, and the target popularization information can be pulled and displayed as long as any specified application containing the service matrix exists even if the software management application is not installed.

In an actual application scenario, a plurality of promotion information identifiers may be configured in the background server by a promoter of the promotion information, and according to different promotion effects expected to be achieved, the promoter generally configures an information display command in the background server for indicating a determination mode of the target promotion information. According to different meanings indicated by the information display command, the implementation process of pulling the target popularization information to be displayed from the background server through the information display application program is different. Specifically, referring to fig. 3, fig. 3 is a flowchart of another method for displaying promotional information according to an embodiment of the present invention, where the method is used in a terminal, and the method includes:

step 301: and calling a service matrix in the installed specified application, wherein the service matrix is a service program existing in the specified application, and the specified application is any application containing the service matrix.

Specifically, refer to step 201 in the embodiment of fig. 2A, which is not repeated herein.

Step 302: and acquiring an executable file of the information presentation application program through the service matrix.

Specifically, refer to step 202 in the embodiment of fig. 2A, which is not repeated herein.

Step 303: and running the executable file of the information presentation application program through the service matrix so as to install and run the information presentation application program.

Specifically, refer to step 203 in the embodiment of fig. 2A, which is not repeated herein.

Step 304: if the information display command transmitted by the service matrix is received through the information display application program, the information display command is analyzed through the information display application program, and a command analysis result is obtained.

The information display command is used for indicating a determination method of the target promotion information, and in an actual implementation process, the information display command may be referred to as a command line parameter.

Further, before the target promotion information is pulled from the background server through the information display application program, the terminal acquires the information display command from the background server through the service matrix.

In one possible implementation, the information presentation command may be pulled by the service matrix when the executable file of the information presentation application is obtained from the backend server.

In another possible implementation manner, the information presentation command may also be obtained by pulling the service matrix from the backend server after the service matrix obtains the executable file of the information presentation application from the backend server. In a specific implementation process, the terminal sends a command acquisition request to the background server through the service matrix, and the background server sends the information display command to the terminal after receiving the command acquisition request. And the terminal receives the information display command through the service matrix.

It should be noted that, here, it is described by taking an example that the information presentation application program receives the information presentation command transmitted by the service matrix, in another embodiment, if the information presentation application program does not receive the information presentation command transmitted by the service matrix, that is, the service matrix is not pulled from the backend server to the information presentation command, the terminal pulls and presents the target popularization information from the backend server through the information presentation application program according to the manner described in step 203 in the embodiment of fig. 2A.

Step 305: and pulling the target promotion information from the background server based on the command analysis result through the information display application program, and displaying the target promotion information through the information display application program.

As described above, according to different meanings indicated by the command parsing result, the pulling the target promotion information from the backend server by the information presentation application based on the command parsing result may include the following possible implementation manners:

the first mode is as follows: and when the command analysis result is used for indicating that the target promotion information is determined in a random mode, pulling a plurality of promotion information identifications from the background server through the information display application program. Generating a first random number through the information display application program, and performing modulo operation on the first random number and the total number of the identifiers through the information display application program to obtain a second random number, wherein the total number of the identifiers is the total number of the plurality of popularization information identifiers. And determining the promotion information identifier corresponding to the second random number from the plurality of promotion information identifiers through the information display application program, and pulling the target promotion information from the background server through the information display application program based on the promotion information identifier corresponding to the second random number.

In a possible implementation manner, the plurality of promotion information identifiers may exist in a promotion information list, that is, the terminal pulls the promotion information list from the backend server through the information presentation application, where the promotion information list includes the plurality of promotion information identifiers.

In a specific implementation, the terminal may generate the first random number based on a random () function through the information presentation application. Further, when the identity of the user is a GUID, the terminal may also generate the first random number by using the random () function based on the last digit of the GUID through the information presentation application.

If the total number of the promotion information identifications is tipPSNUM, a second random number can be calculated through the following formula (1):

index＝random()％tipsNUM；(1)

the index indicates a second random number, which may be used as an index to determine a corresponding promotional information identifier from the plurality of promotional information identifiers.

If the plurality of promotion information identifications exist in a promotion information list, after the second random number is determined, the terminal determines the position corresponding to the second random number in the promotion information list through the information display application program, and determines the promotion information identification at the position as the promotion information identification of the target promotion information, namely the terminal pulls the target promotion information from the background server through the information display application program based on the promotion information identification at the determined position.

For example, if the second random number is 5 and each row in the promotion information list stores one promotion information identifier, the terminal selects the promotion information identifier of the 5 th row from the promotion information list through the information presentation application program, and then pulls the target promotion information from the backend server through the information presentation application program according to the promotion information identifier of the 5 th row.

It should be noted that, compared with the implementation manner of pulling and displaying the target popularization information through the information display application program in the embodiment of fig. 2A, in this implementation manner, a publisher does not need to configure a fixed group of release users for each popularization information, after the terminal pulls a plurality of popularization information through the information display application program, one of the plurality of popularization information is selected for display according to a random manner, so that when a plurality of terminals pull and display the popularization information from the background server within the same time period, a plurality of popularization information can be quickly released, and release time is saved.

In addition, it is worth mentioning that in this implementation, even if a plurality of users requesting to pull promotion information from the background server within the same time belong to the same user group, because the promotion information is randomly displayed in this implementation, in this case, the problem that only one promotion information can be released within the same time is avoided, and the effect of uniformly releasing a plurality of promotion information is achieved.

It should be noted that, the specific implementation of pulling the target promotion information from the background server by the information presentation application based on the promotion information identifier corresponding to the second random number may include:

the terminal obtains a corresponding information content file address from the background server through the information display application program based on the determined popularization information identifier, and then downloads the information content file from the CDN based on the information content file address, so that target popularization information is obtained according to the information content file.

It should be noted that the above description is only given by taking an example of acquiring, by the information presentation application program, a corresponding information content file address from the backend server based on the determined promotion information identifier. In another embodiment, when the terminal pulls a plurality of promotion information identifications from the background server through the information presentation application program, the terminal simultaneously pulls information content file addresses corresponding to the promotion information identifications from the background server, and correspondingly stores the promotion information identifications and the information content file addresses. Therefore, when the target promotion information needs to be pulled from the background server through the information display application program based on the promotion information identifier corresponding to the second random number, the corresponding information content file address can be directly obtained from the local through the information display application program based on the promotion information identifier corresponding to the second random number.

The second mode is as follows: when the command analysis result is used for indicating that the target promotion information is determined according to the priority mode, pulling a plurality of promotion information identifications and a plurality of priority levels from the background server through the information display application program, wherein the promotion information identifications correspond to the priority levels one to one, selecting the corresponding promotion information identification with the largest priority level from the promotion information identifications through the information display application program, and pulling the target promotion information from the background server through the information display application program based on the promotion information identification with the largest priority level.

In this implementation, when a promoter of the promotion information configures the promotion information identifier in the background server, a corresponding priority level may be configured for each promotion information identifier. When the command analysis result indicates that the target promotion information is determined according to the priority mode, the terminal needs to pull the priority level corresponding to each promotion information identifier when pulling the plurality of promotion information identifiers from the background server through the information display application program. And then, the terminal pulls the target promotion information from the background server through the information display application program based on the promotion information identifier with the maximum priority level.

It should be noted that, the implementation process of pulling the target popularization information from the backend server through the information presentation application program based on the popularization information identifier with the largest priority level may refer to the implementation process of pulling the target popularization information from the backend server through the information presentation application program based on the popularization information identifier corresponding to the second random number in the first manner, and is not described in detail here.

It should be further noted that, here, the information presentation application program is used to select the corresponding promotion information identifier with the highest priority level from the plurality of promotion information identifiers, in another embodiment, the information presentation application program may also be used to select, according to the order of descending priority levels, the corresponding N promotion information identifiers from the plurality of promotion information identifiers, and then, the information presentation application program is used to pull and present N pieces of target promotion information from the background server based on the N promotion information identifiers, where N is a natural number greater than 1, which is not limited in this embodiment of the present invention.

Referring to fig. 4A, fig. 4A is a display device for displaying promotion information according to an embodiment of the present invention, the device includes: the system comprises a calling module 400, a first obtaining module 401, an operating module 402 and a pulling and showing module 403.

The calling module 400 is configured to execute step 201 in the embodiment of fig. 2A and step 301 in the embodiment of fig. 3;

the first obtaining module 401 is configured to execute step 202 in the embodiment of fig. 2A and step 302 in the embodiment of fig. 3;

the running module 402 is configured to execute step 203 in the embodiment of fig. 2A and step 303 in the embodiment of fig. 3;

the pulling exhibition module 403 is configured to perform step 204 in the embodiment of fig. 2A and step 305 in the embodiment of fig. 3.

Optionally, referring to fig. 4B, the apparatus further includes: the second acquisition module 404 and the parsing module 405:

the second obtaining module 404 is configured to obtain an information display command from the background server through the service matrix;

the parsing module 405 is configured to execute step 304 in the embodiment of fig. 3.

Optionally, referring to fig. 4C, the apparatus further includes: a third obtaining module 406 and a first triggering module 407, which are jointly used to implement the first manner in the embodiment of fig. 2A;

optionally, referring to fig. 4D, the apparatus further includes: the detecting module 408, the fourth obtaining module 409, the second triggering module 410 and the time updating module 411 are jointly used to implement the second manner in the embodiment of fig. 2A.

It should be noted that: when the display device of the promotion information provided in the above embodiment implements the display method of the promotion information, only the division of the above functional modules is used for illustration, in practical applications, the above function distribution may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the above described functions. In addition, the apparatus for displaying promotional information and the method for displaying promotional information provided in the above embodiments belong to the same concept, and specific implementation processes thereof are described in detail in the method embodiments and are not described herein again.

Fig. 5 is a schematic terminal structure diagram of a device for displaying promotional information according to an embodiment of the present invention. Referring to fig. 5, the terminal 500 may include components such as a communication unit 510, a memory 520 including one or more computer-readable storage media, an input unit 530, a display unit 540, a sensor 550, an audio circuit 560, a WIFI (Wireless Fidelity) module 570, a processor 580 including one or more processing cores, and a power supply 590. Those skilled in the art will appreciate that the terminal structure shown in fig. 5 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

the communication unit 510 may be used for receiving and transmitting information or signals during a call, and the communication unit 510 may be an RF (Radio Frequency) circuit, a router, a modem, or other network communication devices. In particular, when the communication unit 510 is an RF circuit, downlink information of a base station is received and then processed by the one or more processors 580; in addition, data relating to uplink is transmitted to the base station. Generally, the RF circuit as a communication unit includes, but is not limited to, an antenna, at least one Amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, and the like. In addition, the communication unit 510 may also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), and the like. The memory 520 may be used to store software programs and modules, and the processor 580 executes various functional applications and data processing by operating the software programs and modules stored in the memory 520. The memory 520 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the terminal 500, and the like. Further, the memory 520 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 520 may also include a memory controller to provide the processor 580 and the input unit 530 access to the memory 520.

The input unit 530 may be used to receive input numeric or character information and generate a keyboard, mouse, joystick, optical or trackball signal input related to user setting and function control. Preferably, the input unit 530 may include a touch-sensitive surface 531 and other input devices 532. The touch sensitive surface 531, also referred to as a touch display screen or a touch pad, may collect touch operations by a user on or near the touch sensitive surface 531 (e.g. operations by a user on or near the touch sensitive surface 531 using a finger, a stylus, or any other suitable object or attachment) and drive the corresponding connection device according to a predetermined program. Alternatively, the touch sensitive surface 531 may comprise two parts, a touch detection means and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, and sends the touch point coordinates to the processor 580, and can receive and execute instructions sent by the processor 580. In addition, the touch sensitive surface 531 may be implemented using various types of resistive, capacitive, infrared, and surface acoustic waves. The input unit 530 may comprise other input devices 532 in addition to the touch sensitive surface 531. Preferably, other input devices 532 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The display unit 540 may be used to display information input by or provided to the user and various graphical user interfaces of the terminal 500, which may be made up of graphics, text, icons, video, and any combination thereof. The Display unit 540 may include a Display panel 541, and optionally, the Display panel 541 may be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 531 can overlie the display panel 541 such that, when a touch event is detected at or near the touch-sensitive surface 531, it is passed to the processor 580 for determining the type of touch event, whereupon the processor 580 provides a corresponding visual output on the display panel 541 in dependence upon the type of touch event. Although in FIG. 5 the touch sensitive surface 531 and the display panel 541 are shown as two separate components to implement input and output functions, in some embodiments the touch sensitive surface 531 and the display panel 541 may be integrated to implement input and output functions.

The terminal 500 can also include at least one sensor 550, such as a light sensor, motion sensor, and other sensors. The light sensor may include an ambient light sensor that adjusts the brightness of the display panel 541 according to the brightness of ambient light, and a proximity sensor that turns off the display panel 541 and/or a backlight when the terminal 500 moves to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when the mobile phone is stationary, and can be used for applications of recognizing the posture of the mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured in the terminal 500, detailed descriptions thereof are omitted.

Audio circuitry 560, speaker 561, and microphone 562 may provide an audio interface between a user and terminal 500. The audio circuit 560 may transmit the electrical signal converted from the received audio data to the speaker 561, and convert the electrical signal into a sound signal by the speaker 561 for output; on the other hand, the microphone 562 converts the collected sound signal into an electric signal, is received by the audio circuit 560 and converted into audio data, and then outputs the audio data to the processor 580 for processing, via the communication unit 510 to be transmitted to, for example, another terminal, or outputs the audio data to the memory 520 for further processing. The audio circuit 560 may also include an earbud jack to provide communication of a peripheral headset with the terminal 500.

In order to implement wireless communication, a wireless communication unit 570 may be configured on the terminal, and the wireless communication unit 570 may be a WIFI module. WIFI belongs to a short-distance wireless transmission technology, and the terminal 500 may help a user to send and receive e-mails, browse webpages, access streaming media, and the like through the wireless communication unit 570, and provide the user with wireless broadband internet access. Although the wireless communication unit 570 is shown in the drawing, it is understood that it does not belong to the essential constitution of the terminal 500 and may be omitted as needed within a scope not changing the essence of the invention.

The processor 580 is a control center of the terminal 500, connects various parts of the entire handset using various interfaces and lines, and performs various functions of the terminal 500 and processes data by operating or executing software programs and/or modules stored in the memory 520 and calling data stored in the memory 520, thereby performing overall monitoring of the handset. Optionally, processor 580 may include one or more processing cores; preferably, the processor 580 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 580.

The terminal 500 further includes a power supply 590 (e.g., a battery) for powering the various components, which may preferably be logically coupled to the processor 580 via a power management system that may enable managing charging, discharging, and power consumption via the power management system. The power supply 560 may also include one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, or any other component.

Although not shown, the terminal 500 may further include a camera, a bluetooth module, etc., which will not be described herein.

In this embodiment, the terminal further includes one or more programs, the one or more programs are stored in the memory and configured to be executed by the one or more processors, and the one or more programs include a display method for providing the promotion information according to the embodiment of the present invention.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. A method for displaying promotion information is characterized by comprising the following steps:

calling a service matrix in an installed specified application, wherein the service matrix is a service program existing in the specified application, the specified application is any application developed by a partner having a cooperative relationship with a developer of the service matrix, or the specified application is any application developed by the developer of the service matrix;

obtaining an executable file of an information display application program through the service matrix, wherein the information display application program is an application program capable of displaying information;

2. The method of claim 1, wherein said obtaining an executable file for an information presentation application via the service matrix comprises:

acquiring first address information and a first file version identifier from the background server through the service matrix, wherein the first address information and the first file version identifier are respectively address information and a version identifier of an executable file of the latest version stored in the background server;

and storing the first file version identification, downloading a corresponding executable file based on the first address information through the service matrix, and determining the downloaded executable file as the executable file of the information display application program.

3. The method of claim 2, wherein after downloading, by the service matrix, the corresponding executable file based on the first address information, further comprising:

acquiring second address information and a second file version identification from the background server through the service matrix every other preset duration, wherein the second address information and the second file version identification are respectively address information and version identification of the executable file of the latest version stored in the background server after the preset duration;

and if the first file version identification is different from the second file version identification, downloading a corresponding executable file based on the second address information through the service matrix, and updating the executable file of the information display application program based on the downloaded executable file.

4. The method of claim 1, wherein before the pulling, by the information presentation application, the target promotional information to be presented from a backend server, further comprising:

acquiring an information display command from the background server through the service matrix, wherein the information display command is used for indicating a determination mode of the target promotion information;

correspondingly, the pulling of the target promotion information to be displayed from the background server through the information display application program comprises the following steps:

if the information display command transmitted by the service matrix is received through the information display application program, analyzing the information display command through the information display application program to obtain a command analysis result;

and pulling the target promotion information from the background server based on the command analysis result through the information display application program.

5. The method of claim 4, wherein the pulling, by the information presentation application, the target promotion information from the backend server based on the command parsing result comprises:

when the command analysis result is used for indicating that the target promotion information is determined in a random mode, pulling a plurality of promotion information identifications from the background server through the information display application program;

generating a first random number by the information presentation application;

performing modular operation on the first random number and the total number of the identifiers through the information display application program to obtain a second random number, wherein the total number of the identifiers is the total number of the plurality of popularization information identifiers;

determining a promotion information identifier corresponding to the second random number from the plurality of promotion information identifiers through the information presentation application program;

and pulling the target promotion information from the background server through the information display application program based on the promotion information identifier corresponding to the second random number.

6. The method of claim 4, wherein the pulling, by the information presentation application, the target promotion information from the backend server based on the command parsing result comprises:

when the command analysis result is used for indicating that the target promotion information is determined according to a priority mode, pulling a plurality of promotion information identifications and a plurality of priority levels from the background server through the information display application program, wherein the promotion information identifications correspond to the priority levels one by one;

selecting a corresponding promotion information identifier with the maximum priority level from the plurality of promotion information identifiers through the information display application program;

and pulling the target promotion information from the background server through the information display application program based on the promotion information identifier with the maximum priority level.

7. The method of any one of claims 1-6, wherein before the pulling, by the information presentation application, the target promotion information to be presented from the backend server, further comprising:

acquiring the identity of the current user through the information display application program, and acquiring the identity of a sensitive user from the background server, wherein the sensitive user is a user who does not need to acquire popularization information;

and when the identity of the sensitive user does not comprise the identity of the current user, executing the operation of pulling the target popularization information to be displayed from the background server through the information display application program.

8. The method of any one of claims 1-6, wherein before the pulling, by the information presentation application, the target promotion information to be presented from the backend server, further comprising:

detecting whether a display period is stored locally or not through the information display application program;

when the information display application program detects that the display period is stored locally, acquiring current system time and historical display time, wherein the historical display time refers to the time for displaying any promotion information before the system time;

when the time difference between the system time and the historical display time is determined to be larger than or equal to the display period through the information display application program, executing the operation of pulling the target promotion information to be displayed from the background server through the information display application program;

and updating the historical display time to the system time through the information display application program.

9. A display device of promotion information, the device comprising:

the calling module is used for calling a service matrix in the installed specified application, wherein the service matrix is a service program existing in the specified application, and the specified application is any application developed by a partner having a cooperative relationship with a developer of the service matrix or any application developed by the developer of the service matrix;

the first acquisition module is used for acquiring an executable file of an information display application program through the service matrix called by the calling module, wherein the information display application program is an application program capable of displaying information;

10. The apparatus of claim 9, wherein the apparatus further comprises:

a second obtaining module, configured to obtain an information display command from the background server through the service matrix, where the information display command is used to indicate a determination manner of the target popularization information;

the analysis module is used for analyzing the information display command through the information display application program to obtain a command analysis result when the information display command transmitted by the service matrix is received through the information display application program;

the pull display module is further configured to pull the target popularization information from the background server through the information display application program based on the command analysis result.

11. The apparatus of claim 10, wherein the pull display module is to:

generating a first random number by the information presentation application;

12. The apparatus of claim 10, wherein the pull display module is to:

13. The apparatus of any of claims 9-12, wherein the apparatus further comprises:

the third acquisition module is used for acquiring the identity of the current user through the information display application program and acquiring the identity of a sensitive user from the background server, wherein the sensitive user is a user who does not need to acquire popularization information;

and the first triggering module is used for triggering the pulling and displaying module to execute the operation of pulling the target popularization information to be displayed from the background server through the information displaying application program when the identity of the sensitive user does not comprise the identity of the current user.

14. The apparatus of any of claims 9-12, wherein the apparatus further comprises:

the detection module is used for detecting whether a display period is stored locally or not through the information display application program;

a fourth obtaining module, configured to obtain current system time and historical display time when the information display application detects that the display period locally exists, where the historical display time is time for displaying any piece of popularization information before the system time;

the second triggering module is used for triggering the pulling and displaying module to execute the operation of pulling the target promotion information to be displayed from the background server through the information displaying application program when the information displaying application program determines that the time difference between the system time and the historical displaying time is larger than or equal to the displaying period;

and the time updating module is used for updating the historical display time into the system time through the information display application program.