JP7377114B2 - information processing equipment - Google Patents

Description

The present invention relates to a technique for understanding user attributes.

Targeting in advertising using the Internet is becoming more complex and sophisticated as technology advances. In recent years, natural approaches have been sought in which users can encounter advertisements for products or services that they are latently seeking without being particularly conscious of it. For example, Patent Document 1 discloses a mechanism for guiding users to the site of a requesting company by displaying an advertisement on the terminal of a user designated as a target by the requesting company.

Japanese Patent Application Publication No. 2001-312508

In order to estimate a user's latent needs, it is necessary to collect a large number of attributes of each user from various viewpoints.

Therefore, an object of the present invention is to provide a mechanism that can collect various user attributes that advertisers do not know.

In order to solve the above problems, the present invention includes an attribute storage unit that stores the user attributes of each user, which is known to the advertiser , in association with user identification information assigned to each user by the advertiser. , an instruction unit that instructs an advertising implementer that guides a user to view an advertisement for a product or service to guide the advertisement to a user who will be viewing the advertisement, and includes user attributes specified by the advertiser. an instruction unit that instructs to guide advertisements to users whose user attributes include a type that is not stored in the attribute storage unit; an attribute specifying unit that specifies user identification information, a user attribute stored in the attribute storage unit in association with the specified user identification information, and when instructing the advertising implementer to guide the advertisement; and a processing unit that performs a process of associating a user attribute specified by an advertiser with a user attribute specified by an advertiser, and the instruction unit includes an identifier of advertising data that is different for each user attribute specified by the advertiser and sends the instruction. and the attribute specifying unit specifies the user identification information of the user that is input and notified to the user's terminal when the user views the advertisement data, and the processing unit specifies the user identification information of the user who Associating an attribute stored in the attribute storage unit in association with user identification information with a user attribute corresponding to the identifier notified from a terminal of a user who viewed the advertisement guided by the advertisement promoter. An information processing device is provided.

the degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertisement implementer to advertise; Accordingly, a first evaluation unit may be provided that evaluates the reliability of the user's attributes stored in the attribute storage unit.

according to the degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertising implementer to advertise. The information processing apparatus may further include a second evaluation section that evaluates the reliability of the advertisement by the advertisement promoter.

according to the degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertising implementer to advertise. The advertising apparatus may further include a third evaluation section that evaluates the reliability of the user's attributes known to the advertising promoter.

The information distribution unit may be provided to distribute information to a user with a desired attribute using the user attributes that have been associated with each other by the processing unit.

The present invention may include an information distribution unit that distributes information to a user with a desired attribute using the user attributes that have undergone the mapping process by the processing unit and reliability evaluation results for the attributes. good.

According to the present invention, it is possible to provide a mechanism that can collect various user attributes that advertisers do not know.

1 is a diagram showing an example of the configuration of an information processing system 1 according to an embodiment of the present invention. 1 is a diagram showing a hardware configuration of a user terminal 10. FIG. 3 is a diagram showing the hardware configuration of an advertiser device 30. FIG. 3 is a diagram illustrating an example of a functional configuration of an advertiser device 30. FIG. 3 is a diagram showing an example of an advertisement data management table stored in the advertiser device 30. FIG. 3 is a diagram showing an example of a user attribute database stored in an advertiser device 30. FIG. FIG. 2 is a diagram showing an example of a user attribute database stored in the advertisement implementation device 20. FIG. 3 is a sequence chart showing an example of the operation of the information processing system 1. FIG.

[composition]
FIG. 1 is a diagram showing an example of an information processing system 1 according to the present embodiment. The information processing system 1 is a system that provides targeted advertisements regarding various products or services to users. Targeted advertisements are those that analyze users and advertisement content and distribute advertisements that are considered appropriate for the users.

As shown in FIG. 1, the information processing system 1 includes a user terminal 10 used by a user, an advertisement execution device 20 managed by an advertisement implementer, an advertiser device 30 managed by an advertiser, and a user terminal 10 used by a user. It includes a communication network 2 including a wireless communication network or a wired communication network that communicably connects the terminal 10, advertisement implementation device 20, and advertiser device 30. The user terminal 10 is a computer, such as a smartphone, a wearable terminal, a tablet, or a personal computer, that can be connected to the communication network 2 via wireless or wire. The advertisement execution device 20 is a computer such as a server device managed by an advertisement executioner that guides users to view advertisements for products or services. The advertiser device 30 is a computer such as a server device that functions as an example of an information processing device according to the present invention and is managed by an advertiser that distributes advertisements for products or services to users. The advertisement implementation device 20 and the advertiser device 30 may be communicably connected via a dedicated line or network (not shown), or may be communicably connected via the communication network 2 shown in FIG. It's okay. Although only one user terminal 10 is shown in FIG. 1, a plurality of user terminals actually exist.

Users have attributes. User attributes (hereinafter referred to as user attributes) refer to characteristics unique to each user, such as gender, age, hobbies, tastes, interests, interests, behavior, address or residence, occupation, income, family structure, etc. It is a collection of characteristics. Advertising implementers and advertisers each know the user attributes of a large number of users through their own means (for example, user registration for their own services, questionnaires, location tracking, etc.). However, the user attributes understood by advertisers and the user attributes understood by advertisers may be partially the same or different in terms of number, type, content, scope, etc. do. For this reason, for example, when an advertiser runs an advertisement targeting users with a certain user attribute, rather than extracting the users to whom the ad will be distributed based on the user attributes that the advertiser knows, It is possible to expect higher accuracy and effectiveness as a targeted advertisement by extracting users to whom advertisements should be distributed using user attributes known to the advertising implementer in addition to the user attributes already known. Therefore, in this embodiment, an advertiser requests a targeting advertisement to an advertising implementer by specifying a certain user attribute, and in response to this request, the advertising implementer uses the user attributes he/she knows. When a targeted advertisement is carried out, the advertiser estimates and understands the user attributes used by the advertiser. The mechanism will be explained below.

FIG. 2 is a diagram showing the hardware configuration of the user terminal 10. The user terminal 10 is physically configured as a computer including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus connecting these devices, and the like. Each of these devices is operated by power supplied from a power source (not shown). In addition, in the following description, the word "apparatus" can be read as a circuit, a device, a unit, etc. The hardware configuration of the user terminal 10 may be configured to include one or more of the devices shown in FIG. 2, or may be configured to not include some of the devices. Further, the user terminal 10 may be configured by communicatively connecting a plurality of devices each having a different housing.

Each function in the user terminal 10 is performed by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, so that the processor 1001 performs calculations, controls communication by the communication device 1004, and controls communication by the communication device 1004. This is realized by controlling at least one of data reading and writing in the storage 1003.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic device, a register, and the like. Further, for example, a baseband signal processing unit, a call processing unit, etc. may be realized by the processor 1001.

The processor 1001 reads programs (program codes), software modules, data, etc. from at least one of the storage 1003 and the communication device 1004 to the memory 1002, and executes various processes in accordance with the programs. As the program, a program that causes a computer to execute at least a part of the operations described below is used. Functional blocks of the user terminal 10 may be realized by a control program stored in the memory 1002 and operated on the processor 1001. Various types of processing may be executed by one processor 1001, or may be executed simultaneously or sequentially by two or more processors 1001. Processor 1001 may be implemented by one or more chips. Note that the program may be transmitted from the communication network 2 to the user terminal 10 via a telecommunications line.

The memory 1002 is a computer-readable recording medium, and includes at least one of ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically Erasable Programmable ROM), RAM (Random Access Memory), and the like. may be done. Memory 1002 may be called a register, cache, main memory, or the like. The memory 1002 can store executable programs (program codes), software modules, etc. for implementing the method according to the present embodiment.

The storage 1003 is a computer-readable recording medium, such as an optical disk such as a CD-ROM (Compact Disc ROM), a hard disk drive, a flexible disk, a magneto-optical disk (such as a compact disk, a digital versatile disk, or a Blu-ray disk). (registered trademark disk), smart card, flash memory (eg, card, stick, key drive), floppy disk, magnetic strip, etc. Storage 1003 may also be called an auxiliary storage device.

The communication device 1004 is hardware (transmission/reception device) for communicating between computers via the communication network 2, and is also referred to as, for example, a network device, a network controller, a network card, a communication module, or the like. The communication device 1004 is hardware (transmission/reception device) for communicating between computers via the communication network 2 in accordance with a communication standard such as LTE (Long Time Evolution), for example, when realizing wireless communication. The communication device 1004 includes, for example, a high frequency switch, a duplexer, a filter, a frequency synthesizer, etc. to realize at least one of frequency division duplex (FDD) and time division duplex (TDD). It may be composed of. Further, a transmitting/receiving antenna, an amplifier section, a transmitting/receiving section, a transmission line interface, etc. may be realized by this communication device 1004. The transmitting and receiving unit may be physically or logically separated into a transmitting unit and a receiving unit.

The input device 1005 is an input device (eg, key, microphone, switch, button, camera, sensor, two-dimensional code reader, GPS unit, etc.) that accepts input from the outside. The output device 1006 is an output device (for example, a display, a speaker, an LED lamp, etc.) that performs output to the outside. Note that the input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel).

Each device, such as the processor 1001 and the memory 1002, is connected by a bus for communicating information. The bus may be configured using a single bus, or may be configured using different buses for each device.

The user terminal 10 includes hardware such as a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), and a field programmable gate array (FPGA). Alternatively, part or all of each functional block may be realized by the hardware. For example, processor 1001 may be implemented using at least one of these hardwares.

FIG. 3 is a diagram showing the hardware configuration of the advertiser device 30. The advertiser device 30 is physically configured as a computer that includes a processor 3001, a memory 3002, a storage 3003, a communication device 3004, a bus connecting these, and the like, similar to the user terminal 10 shown in FIG. Each of these devices is operated by power supplied from a power source (not shown). The hardware configuration of the advertiser device 30 may be configured to include one or more of each device shown in FIG. 3, or may be configured not to include some of the devices. Further, the advertiser device 30 may be constructed by communicatively connecting a plurality of devices each having a different housing.

Each function in the advertiser device 30 is performed by loading predetermined software (programs) onto hardware such as a processor 3001 and a memory 3002, so that the processor 3001 performs calculations, controls communication by the communication device 3004, and controls communication by the communication device 3004. This is realized by controlling at least one of reading and writing data in the storage 3002 and the storage 3003. The processor 3001, memory 3002, storage 3003, communication device 3004, and the bus that connects them are the same as the processor 1001, memory 1002, storage 1003, communication device 1004, and the bus that connects these described for the user terminal 10, and the hardware. Since they are the same, their explanation will be omitted. Note that the advertiser device 30 may or may not be equipped with hardware equivalent to the input device 1005 or output device 1006 of the user terminal 10.

The advertisement implementation device 20 is physically configured as a computer including a processor, a memory, a storage, a communication device, a bus connecting these, and the like, similar to the advertiser device 30 shown in FIG. Each of these devices is operated by power supplied from a power source (not shown). The hardware configuration of the advertiser device 30 may be configured to include one or more of the above-mentioned devices, or may be configured not to include some of the devices. Further, the advertisement implementation device 20 may be configured by communicatively connecting a plurality of devices each having a different housing.

Each function in the advertisement execution device 20 is performed by loading predetermined software (program) onto hardware such as a processor and memory, so that the processor performs calculations, controls communication by a communication device, and controls data in memory and storage. This is realized by controlling at least one of reading and writing. The processor, memory, storage, communication device, and bus connecting these are similar in terms of hardware to the processor 3001, memory 3002, storage 3003, communication device 3004, and bus connecting these described for the advertiser device 30. Therefore, its explanation will be omitted.

FIG. 4 is a block diagram showing an example of the functional configuration of the information processing system 1. As shown in FIG. As shown in FIG. 4, the advertiser device 30 has the functions of an attribute storage section 31, an instruction section 32, an advertisement data storage section 33, an attribute identification section 34, a processing section 35, and an information distribution section 36. Realized. Further, in the advertisement execution device 20, functions of an attribute storage section 21 and an advertisement execution section 22 are realized. The advertisement implementation section 22 includes an advertisement guide data storage section 221.

In the advertiser device 30, the attribute storage unit 31 stores the user attributes of each user in association with user identification information assigned to each user by the advertiser. For example, as shown in FIG. 5, the attribute storage unit 31 stores user attributes (first user attribute data group) that the advertiser knows about each user in association with the user identification information (user ID) of each user. remember. The advertiser collects the first user attribute data group of each user by, for example, user registration in its own service, questionnaire, location tracking, etc., and associates it with each user's user ID in the attribute storage unit 31 of the advertiser device 30. Make me remember. Note that in Figure 5, the records of the second user attribute data group are indicated with a "-" which means blank, but these records are known to the advertising implementer through the processing described below. User attributes (second user attribute data group) will be stored.

The instruction unit 32 instructs the advertisement execution device 20 (that is, the advertisement executioner) via the communication network 2 to designate the user attributes of the user who will be the viewer of the advertisement and guide the advertisement. Here, the advertisement data itself indicating the advertisement viewed by the user is held by the advertiser device 30, and the instruction unit 32 allows a user with a specified user attribute to access the advertisement data held by the advertiser device 30. Provide instructions that encourage The advertisement data storage unit 33 stores advertisement data for users of the user attribute in a storage area whose storage location is a different URL (Uniform Resource Locator) for each user attribute. This URL functions as an identifier for the advertisement data. For example, URL "a" stores advertisement data for a user with the user attribute "A man in his 40s whose hobby is sports..." and URL "b" stores advertisement data for a user with the user attribute "A man in his 50s whose hobby is sports...". For example, advertisement data for a user with a user attribute of "movie..." is stored. The advertisement data is, for example, a web page that includes a detailed explanation of the advertised product or service and input fields for registration or contract necessary to provide the product or service. When instructing the advertising implementation device 20 to issue an advertisement, the instruction unit 32 issues an instruction that includes the user attributes of the user who is the target of the advertisement as well as the URL for storing advertisement data for that user. Specifically, as shown in FIG. 6, this instruction includes a URL and user attribute specification information that specifies the user attribute of the user who is the target of the advertisement. Here, the user attributes specified by the user attribute specification information include types of user attributes that are not stored in the attribute storage unit 31 of the advertiser device 30. For example, the user attributes stored in the attribute storage unit 31 of the advertiser device 30 do not include the type of user attribute “hobby,” whereas the advertisement instructions from the instruction unit 32 include “ For example, a user attribute of the type "hobby" is included.

In the advertisement execution device 20, the attribute storage unit 21 stores the user attributes of each user in association with the user ID assigned to each user by the advertisement executioner. For example, as shown in FIG. 7, the attribute storage unit 21 stores user attributes (second user attribute data group) that the advertising promoter knows about each user in association with the user ID (user ID) of each user. remember. The advertising implementer collects a second group of user attribute data, for example, through user registration in its own service, questionnaire, location tracking, etc., and stores it in the attribute storage unit 21 of the advertising implementing device 20 in association with the user ID of each user. . Here, the user attributes (first user attribute data group) stored in the attribute storage unit 31 of the advertiser device 30 shown in FIG. 5 and the attribute storage unit 21 of the advertisement execution device 20 shown in FIG. Some of the user attributes (second user attribute data group) are common, and some are different. Further, while the user attribute of a certain user is stored in the attribute storage unit 31 of the advertiser device 30, the user attribute of that user may not be stored in the attribute storage unit 21 of the advertisement implementation device 20. . This is because each of these is collected by the advertiser and the advertiser using their own methods.

In the advertisement execution device 20, the advertisement execution unit 22, in response to an instruction from the instruction unit 32 of the advertiser device 30, extracts a user having the user attribute specified by the instruction from the storage contents of the attribute storage unit 21. Then, the advertisement execution unit 22 transmits the advertisement guide data to the user terminal 10 of the extracted user. Advertisement guide data includes, for example, banner data that guides you to another web page (here, the URL where advertising data is stored), or hyperlinks that guide you to another web page (here, the URL where advertising data is stored). In addition to this, it also includes information about the advertisement, including the name and outline of the product or service targeted for advertisement. That is, the advertisement guide data includes the URL included in the instruction from the instruction unit 32 of the advertiser device 30. For example, in the instruction by the instruction unit 32 of the advertiser device 30, if the user attribute “Male in his 40s, hobby is sports...” is specified and the URL “a” is included, the advertisement execution unit 22 searches the stored contents of the attribute storage unit 21 and identifies the user ID of the user matching such user attributes. This user is a user identified based on user attributes known to the advertiser, and not a user identified based on user attributes known to the advertiser. Then, the advertisement execution unit 22 embeds the URL "a" in the character string "○○" in the message "If you like sports, check out ○○" to the user terminal 10 corresponding to the specified user ID. Send advertising information data. This advertisement guide data is generated in response to an instruction from the instruction unit 32 of the advertiser device 30, and is stored in the advertisement guide data storage unit 221.

In the advertiser device 30, the attribute specifying unit 34 specifies the user ID of the user who viewed the advertisement guided by the advertisement implementation device 20. Specifically, when the user selects the character string "○○" in the message "If you like sports, check ○○" displayed on the user terminal 10, the user terminal 10 selects the character string embedded in this character string. Access the URL “a”. Since this URL "a" is a storage area of the advertiser's device 30, the attribute specifying unit 34 requests the user terminal 10 to log in, etc., by inputting the user ID assigned by the advertiser at the time of this access. Then, when the user logs in by inputting his or her own user ID in response to this request, the attribute identification unit 34 identifies the user ID (which the advertiser does not know) of the user who viewed the advertisement guided by the advertisement implementation device 20. The user ID to be obtained can be specified.

In the advertiser device 30, when the processing unit 35 instructs the advertisement implementation device 20 to provide the user attribute stored in the attribute storage unit 31 in association with the user ID specified by the attribute identification unit 34 and the advertisement guidance. Performs the process of associating the specified user attribute with the specified user attribute. Specifically, when the user selects the character string "○○" in the message "If you like sports, check ○○" displayed on the user terminal 10, the processing unit 35 causes the user terminal 10 to select this character string. Since URL "a" is accessed, the user attribute corresponding to this URL "a", "Male in his 40s, hobby is sports..." is associated with the user ID specified at the time of login and stored in the attribute storage section. 31 to be memorized. In other words, the processing unit 35 stores the user attributes stored in the attribute storage unit 31 in association with the user ID specified by the attribute identification unit 34 and the user terminal of the user who viewed the advertisement guided by the advertisement implementation device 20. 10 (that is, the identifier of the advertisement data notified from the user terminal 10 to the advertiser device 30) and a user attribute corresponding to the URL to be accessed from the user terminal 10 is performed. As a result, as illustrated in FIG. attribute data group).

In the advertiser device 30, the information distribution unit 36 uses the user attributes that have been associated with each other by the processing unit 35 to distribute information to users with arbitrary user attributes. In other words, the attribute storage unit 31 illustrated in FIG. For example, when conducting targeted advertisements, the user attributes known to the advertiser are used in addition to the user attributes known to the advertiser to determine the destination of the advertisement. It becomes possible to extract users who

[motion]
Next, with reference to FIG. 8, the operation of the advertiser device 30 will be described. In the following description, when the advertiser device 30 is described as the main body of processing, specifically, by loading predetermined software (program) onto hardware such as the processor 3001 and memory 3002, the processor 3001 performs calculations and controls communication by the communication device 3004 and reading and/or writing of data in the memory 3002 and storage 3003 to execute processing. The same applies to the user terminal 10 and the advertisement implementation device 20.

In FIG. 8, first, the advertisement data storage unit 33 generates advertisement data for each user attribute according to the operation of the advertiser's operator, and stores it in a different URL for each user attribute (step S11).

Next, the instruction unit 32 instructs the advertisement implementation device 20 to specify the user attributes of the user who will be the viewer of the advertisement and guide the advertisement via the communication network 2 (step S12). This advertisement instruction includes the user attributes of the user who is the target of the advertisement, a URL for storing advertisement data for that user, and information about the advertisement for the user.

Next, the advertisement execution unit 22 extracts a user with the user attribute specified by the instruction from the instruction unit 32 of the advertiser device 30 from the storage contents of the attribute storage unit 21 (step S13). Then, the advertisement implementation unit 22 generates and stores advertisement guide data including the URL and guide text included in the instruction from the instruction unit 32 of the advertiser device 30, and stores the advertisement guide data on the user terminal 10 of the extracted user. (Step S14).

The user browses the advertising guidance data displayed on the user terminal 10, and if the user is interested in the product or service, the user selects the URL (banner data, etc.) included in the advertising guidance data. Perform operations to view data. The user terminal 10 receives this operation (step S15) and accesses the URL included in the advertisement guide data (step S16). In response to this access, the advertisement data stored in the advertisement data storage unit 33 is transmitted to the user terminal 10 (step S17), the advertisement data is displayed on the user terminal 10, and the details of the product or service are transmitted to the user. (Step S18). In the advertiser device 30, the attribute identifying unit 34 identifies the user ID of the user who viewed the advertisement after the user logs in with the input of the user ID assigned by the advertiser at the time of access (step S18).

Then, in the advertiser device 30, the processing unit 35 instructs the advertisement implementation device 20 to provide the user attributes stored in the attribute storage unit 31 in association with the user ID specified by the attribute identification unit 34 and advertisement guidance. A process of associating the specified user attribute with the specified user attribute is performed (step S19).

According to the embodiment described above, it becomes possible to collect various user attributes that advertisers do not know. Furthermore, using the collected user attributes, it is possible to distribute information targeting users with a certain attribute.

[Modified example]
The invention is not limited to the embodiments described above. The embodiment described above may be modified as follows. Furthermore, two or more of the following modifications may be implemented in combination.

[Modification 1]
The advertiser device 30 stores the user attributes stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34, and the user attributes specified when instructing the advertisement execution device 20 to advertise. A first evaluation unit may be provided that evaluates the reliability of the user attributes stored in the attribute storage unit 31 according to the degree of similarity. The types of user attributes (for example, "gender", "age", etc.) specified when advertising is instructed to the advertising implementation device 20 may overlap with the types of user attributes stored in the attribute storage unit 31. As mentioned above, advertising implementers and advertisers each use their own means to understand user attributes, but some of these information may be inaccurate. For example, a user's real age is 30 years old, but the user's age as known by the advertiser or advertiser is 29 or 30 years old. This is a case where the user's true hobby is sports, whereas the user's hobby that is known to the advertising promoter or advertiser is sports or reading. Considering such a case, the user attributes stored in the attribute storage unit 31 in association with the user ID identified by the attribute identification unit 34 (user attributes known by the advertiser) and the advertisement If the degree of similarity with the user attribute specified when instructing the execution device 20 to advertise (the user attribute known to the advertisement implementer) is greater than or equal to the threshold (for example, the former user attribute is age 30 years old). On the other hand, if the latter user attribute is age 30), the reliability of the user attribute stored in the attribute storage unit 31 can be evaluated as high. On the other hand, when the user attribute stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34 (user attribute known to the advertiser) and the user attribute that is known to the advertiser and the advertisement execution device 20 are instructed to perform an advertisement. If the degree of similarity with the user attribute specified in (user attribute known to the advertising implementer) is less than the threshold (for example, the former user attribute is age 29 years old, while the latter user attribute is age 29 years old), If the user is 30 years old), the reliability of the user attributes stored in the attribute storage unit 31 can be evaluated as low. The first evaluation unit stores an evaluation value according to such an evaluation in association with the user attribute stored in the attribute storage unit 31. This allows advertisers to recognize the reliability of user attributes that they know.

[Modification 2]
The advertiser device 30 stores the user attributes stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34, and the user attributes specified when instructing the advertisement execution device 20 to advertise. A second evaluation unit may be provided that evaluates the reliability of the advertisement by the advertisement implementation device 20 according to the degree of similarity. In other words, the user attributes stored in the attribute storage unit 31 in association with the user ID identified by the attribute identification unit 34 (user attributes known to the advertiser) and the time when the advertisement execution device 20 is instructed to advertise. If the degree of similarity with the user attribute specified in (user attribute known to the advertising implementer) is greater than the threshold (for example, the former user attribute is age 30 years old, while the latter user attribute is age 30 years old), If the user is 30 years old), it can be evaluated that the reliability of the advertisement by the advertisement implementation device 20 is high (that is, there is a high possibility that the advertisement can be delivered to the targeted users). On the other hand, when the user attribute stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34 (user attribute known to the advertiser) and the user attribute that is known to the advertiser and the advertisement execution device 20 are instructed to perform an advertisement. If the degree of similarity with the user attribute specified in (user attribute known to the advertising implementer) is less than the threshold (for example, the former user attribute is age 29 years old, while the latter user attribute is age 29 years old), If the user is 30 years old), it can be evaluated that the reliability of the advertisement by the advertisement execution device 20 is low (that is, it is unlikely that the advertisement can be delivered to the target user). The second evaluation unit stores the evaluation value according to such evaluation in association with the identifier of the advertisement execution device 20. This makes it possible for advertisers to recognize the accuracy and effectiveness of targeted advertisements by each advertiser.

[Modification 3]
The advertiser device 30 stores the user attributes stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34, and the user attributes specified when instructing the advertisement execution device 20 to advertise. A third evaluation unit may be provided that evaluates the reliability of the user attributes known to the advertisement implementation device 20 according to the degree of similarity. In other words, the user attributes stored in the attribute storage unit 31 in association with the user ID identified by the attribute identification unit 34 (user attributes known to the advertiser) and the time when the advertisement execution device 20 is instructed to advertise. If the degree of similarity with the user attribute specified in (user attribute known to the advertising implementer) is greater than the threshold (for example, the former user attribute is age 30 years old, while the latter user attribute is age 30 years old), If the user is 30 years old), it can be evaluated that the reliability of the user attributes grasped by the advertising execution device 20 is high (that is, there is a high possibility that the advertisement can be delivered to the targeted user). can. On the other hand, when the user attribute stored in the attribute storage unit 31 in association with the user ID specified by the attribute specifying unit 34 (user attribute known to the advertiser) and the user attribute that is known to the advertiser and the advertisement execution device 20 are instructed to perform an advertisement. If the degree of similarity with the user attribute specified in (user attribute known to the advertising implementer) is less than the threshold (for example, the former user attribute is age 29 years old, while the latter user attribute is age 29 years old), If the user is 30 years old), the reliability of the user attributes known to the advertising execution device 20 may be evaluated as low (in other words, the possibility that the advertisement can be delivered to the targeted user is low). can. The third evaluation unit stores an evaluation value according to such an evaluation in association with an identifier of the advertisement execution device 20. This makes it possible for advertisers to recognize the accuracy and effectiveness of targeted advertisements by each advertiser.

[Modification 4]
In the above modification 1 or the above modification 3, the advertiser device 30 uses the user attributes processed by the processing unit 35 and the reliability evaluation results for the user attributes to target users with arbitrary user attributes. The information distribution unit may be provided with an information distribution unit that distributes information to the user. That is, the information distribution unit distributes information, such as targeting advertisements, using user attributes whose reliability evaluation results are equal to or higher than a certain threshold value. This allows advertisers to realize highly accurate and highly effective targeted advertisements.

[Modification 5]
The method of identifying the user identification information of the user who viewed the advertisement guided by the advertisement promoter is not limited to the example of the embodiment, and any method may be used.

[Other variations]
It should be noted that the block diagram used to explain the above embodiment shows blocks in functional units. These functional blocks (components) are realized by any combination of at least one of hardware and software. Furthermore, the method for realizing each functional block is not particularly limited. That is, each functional block may be realized using one physically or logically coupled device, or may be realized using two or more physically or logically separated devices directly or indirectly (e.g. , wired, wireless, etc.) and may be realized using a plurality of these devices. The functional block may be realized by combining software with the one device or the plurality of devices.

Functions include judgment, decision, judgment, calculation, calculation, processing, derivation, investigation, exploration, confirmation, reception, transmission, output, access, resolution, selection, selection, establishment, comparison, assumption, expectation, consideration, These include, but are not limited to, broadcasting, notifying, communicating, forwarding, configuring, reconfiguring, allocating, mapping, and assigning. I can't do it. For example, a functional block (configuration unit) that performs transmission is called a transmitting unit or a transmitter. In either case, as described above, the implementation method is not particularly limited.

For example, a payment management device or the like in an embodiment of the present disclosure may function as a computer that performs the processing of the present disclosure.

Each aspect/embodiment described in this disclosure applies to LTE (Long Term Evolution), LTE-A (LTE-Advanced), SUPER 3G, IMT-Advanced, 4G (4th generation mobile communication system), and 5G (5th generation mobile communication system). system), FRA (Future Radio Access), NR (new Radio), W-CDMA (registered trademark), GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi (registered trademark) )), IEEE 802.16 (WiMAX (registered trademark)), IEEE 802.20, UWB (Ultra-WideBand), Bluetooth (registered trademark), and systems that utilize and are extended based on these. It may be applied to at least one next generation system. Furthermore, a combination of a plurality of systems may be applied (for example, a combination of at least one of LTE and LTE-A and 5G).

The order of the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described in this disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure use an example order to present elements of the various steps and are not limited to the particular order presented.

The input/output information may be stored in a specific location (eg, memory) or may be managed using a management table. Information etc. to be input/output may be overwritten, updated, or additionally written. The output information etc. may be deleted. The input information etc. may be transmitted to other devices.

Judgment may be made using a value expressed by 1 bit (0 or 1), a truth value (Boolean: true or false), or a comparison of numerical values (for example, a predetermined value). (comparison with a value).

Although the present disclosure has been described in detail above, it is clear to those skilled in the art that the present disclosure is not limited to the embodiments described in the present disclosure. The present disclosure can be implemented as modifications and variations without departing from the spirit and scope of the present disclosure as determined by the claims. Therefore, the description of the present disclosure is for the purpose of illustrative explanation and is not intended to have any limiting meaning on the present disclosure.

Software includes instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, whether referred to as software, firmware, middleware, microcode, hardware description language, or by any other name. , should be broadly construed to mean an application, software application, software package, routine, subroutine, object, executable, thread of execution, procedure, function, etc. Additionally, software, instructions, information, etc. may be sent and received via a transmission medium. For example, if the software uses wired technology (coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to When transmitted from a server or other remote source, these wired and/or wireless technologies are included within the definition of transmission medium.

The information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc., which may be referred to throughout the above description, may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may also be represented by a combination of
Note that terms explained in this disclosure and terms necessary for understanding this disclosure may be replaced with terms having the same or similar meanings.

In addition, the information, parameters, etc. described in this disclosure may be expressed using absolute values, relative values from a predetermined value, or using other corresponding information. may be expressed.

As used in this disclosure, the phrase "based on" does not mean "based solely on" unless explicitly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

As used in this disclosure, any reference to elements using the designations "first," "second," etc. does not generally limit the amount or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.

The "unit" in the configuration of each device described above may be replaced with "means", "circuit", "device", etc.

Where "include", "including" and variations thereof are used in this disclosure, these terms, like the term "comprising," are inclusive. It is intended that Furthermore, the term "or" as used in this disclosure is not intended to be exclusive or.

In this disclosure, when articles are added by translation, such as a, an, and the in English, the present disclosure may include that the nouns following these articles are plural.

In the present disclosure, the term "A and B are different" may mean "A and B are different from each other." Note that the term may also mean that "A and B are each different from C". Terms such as "separate" and "coupled" may also be interpreted similarly to "different."

1: Information processing system, 2: Communication network, 10: User terminal, 20: Advertising implementation device, 21: Attribute storage unit, 22: Advertising implementation unit, 221: Advertisement guide data storage unit, 30: Advertiser device, 31: attribute storage unit, 32: instruction unit, 33: advertisement data storage unit, 34: attribute identification unit, 35: processing unit, 36: information distribution unit, 1001: processor, 1002: memory, 1003: storage, 1004: communication device, 1005: input device, 1006: output device, 3001: processor, 3002: memory, 3003: storage, 3004: communication device.

Claims (6)

an attribute storage unit that stores user attributes of each user that are known to the advertiser in association with user identification information assigned to each user by the advertiser ;
An instruction unit that instructs an advertising implementer who guides a user to view an advertisement for a product or service to guide the advertisement to a user who will be a viewer of the advertisement, and which uses user attributes specified by the advertiser. an instruction unit that instructs to guide advertisements to users whose user attributes include a type that is not stored in the attribute storage unit ;
an attribute identification unit that identifies user identification information of a user who viewed the advertisement guided by the advertisement implementer in accordance with the instructions ;
User attributes stored in the attribute storage unit in association with the identified user identification information and user attributes specified by the advertiser when instructing the advertising implementer to guide the advertisement. and a processing unit that performs a process of associating the
The instruction unit issues the instruction including an identifier of advertising data that is different for each user attribute specified by the advertiser,
The attribute identification unit identifies user identification information of the user that is input and notified to the user's terminal when the user views the advertisement data,
The processing unit stores an attribute stored in the attribute storage unit in association with the specified user identification information, and the identifier notified from a terminal of a user who viewed the advertisement guided by the advertisement promoter. Performs processing to match user attributes according to
An information processing device characterized by: degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertising implementer to advertise; The information processing apparatus according to claim 1 , further comprising: a first evaluation section that evaluates reliability of the user's attributes stored in the attribute storage section according to the first evaluation section. the degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertising implementer to advertise; The information processing apparatus according to claim 1 or 2 , further comprising: a second evaluation unit that evaluates reliability of the advertisement by the advertisement implementer. the degree of similarity between the attribute stored in the attribute storage unit in association with the user identification information specified by the attribute identification unit and the user attribute specified when instructing the advertising implementer to advertise; The information processing device according to any one of claims 1 to 3, further comprising: a third evaluation unit that evaluates the reliability of user attributes known to the advertising promoter. The information processing apparatus according to claim 1 , further comprising: an information distribution unit that distributes information to a user with a desired attribute using user attributes that have undergone association processing by the processing unit. The present invention is characterized by comprising an information distribution unit that distributes information to a user with a desired attribute using the user attributes that have undergone association processing by the processing unit and reliability evaluation results for the attributes. The information processing device according to claim 2 or 4 .

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