JP2014505307A - System, method and medium for web content management - Google Patents

Abstract

  Disclosed are systems, methods, and media for managing web content. An exemplary method includes providing a web content management application via a website 205, generating a web marketing campaign from at least a portion of the global marketing framework via a web server 210, the web server Collecting marketing data from at least one of a web server associated with the web marketing campaign or a plurality of consumer devices accessing the web marketing campaign via the marketing data, Includes information representing the object of interest of the consumer, step 215, storing the marketing data in a database 220, and at least one Step 225 of forming a common one or more consumer groups in association with each other a plurality of consumers in accordance with interest, comprising 230 to provide the one or more consumer groups to at least one content creator.

Description

  The invention content of this patent application is the same as the invention content disclosed in US Provisional Patent Application No. 13 / 016,989, filed January 29, 2011 and entitled “Systems, Methods and Media for Web Content Management”. The entire disclosure of the US provisional patent application is hereby incorporated by reference, including all prior art documents that are related and cited in the US provisional patent application.

  This patent application is filed on January 29, 2011 and is based on US Provisional Patent Application No. 13 / 016,988 entitled “Systems, Methods and Media for Managing Ambient Adaptability of Web Applications and Web Services”. The entire disclosure of the US provisional patent application, including all prior art documents cited in the US provisional patent application, are hereby incorporated by reference.

  The present invention relates generally to web content management techniques, and more specifically to systems, methods and media for managing web content, although the teachings herein are directed to such systems, It is not limited to methods and media.

  Generally speaking, Web site content is composed by aggregating content information such as text information, images, videos, hyperlinks, and applications (to name a few examples) into a mix. It is possible. These various types of content can be collected from a wide variety of information sources or from a number of different third-party software tools such as web design programs. Web content generated specifically for information distribution via a Web information source such as a Web site can be generated using, for example, a Content Management Explorer (CME).

  Content creators may wish to access information related to web content design stored in other systems (eg, third party software, etc.) that they wish to leverage within the CME. Such integration of third-party software would require specific integration of the third-party software into the main CME, and in some cases create and manage web content. Would require core software used by end users to publish the web content on the web site, also known as “CM”. Unfortunately, these types of integration can limit the number of possible integration aspects and the level of integration.

  In addition, most Web sites are configured by joining a plurality of functional elements directly generated for the Web site. These functional elements can be included in a Web application used for operating the Web site. In addition, these functional elements can be derived from third party sources (internal and external). These third-party information sources can provide their own executable code (eg, tag library or API (Application Programming Interface)), and the functional elements are completely reproduced by the Web application. In order to be rendered (rendered), the executable code must be executed in the same environment in which the executable code was created. If the executable code from the third party information source is not executed in the same environment in which they were generated, the functional element may not operate correctly in the web page. One option for the above-mentioned request is that when the Web service data is once returned by the Web application, the client device side rendering via at least one HTML (Hyper Text Markup Language) i frame element and AJAX are used. Enabling the CME to use either a web service or an integration with a Java script that can render multiple portions of the web page. Unfortunately, these integration methods can make it difficult to clearly separate the web service code from the actual web content. Further, for example, a web service that uses the “.NET” functional element may not be able to effectively render a third-party functional element from another third-party information source.

  According to some embodiments of the present invention, the present invention is directed to a method for managing web content, the method comprising: (a) providing a web content management application via a website. The web content management application is connected to a web server related to the web site, and the web content management application maintains and manages a global marketing framework representing a marketing campaign. Adapted, (b) generating a web marketing campaign from at least a portion of the global marketing framework via the web server; (c) via the web server; collecting marketing data from at least one of a web server associated with an eb marketing campaign and a consumer device accessing the web marketing campaign, wherein the marketing data comprises: Including information representing interest, (d) storing the marketing data in a data base, (e) associating consumers according to at least one common interest, resulting in one Generating the above consumer groups; and (f) providing the one or more consumer groups to at least one marketing content creator.

  According to another embodiment of the present invention, a system for managing Web content is targeted, and the system includes (a) a Web site having a Web content management application associated with its own site. The web content management application is connected to a web server associated with the web site, and the web content management application is adapted to maintain and manage a global marketing framework representing a marketing campaign. The web content management application is: (1) a content management module, (i) maintains and manages a global marketing framework representing one marketing campaign; A content management module adapted to generate a web marketing campaign from the at least part of the global marketing framework via the web server; (2) a visitor intelligence module; (i) Collecting marketing data from a plurality of consumer devices accessing the web marketing campaign via the web server, each of the consumer devices being associated with a consumer, The data includes information representative of consumer interests (ii) adapted to group consumers according to at least one common interest, resulting in one or more consumer groups; Visitor intelligence (3) a content porter module that stores the marketing data in a data base; and (4) providing the one or more consumer groups to at least one marketing content creator. A computer readable instruction code comprising a business connector module adapted to do so.

  In accordance with a further embodiment of the present invention, the present invention is directed to a method for managing web content, the method comprising: (a) maintaining a global marketing framework representing a marketing campaign. Providing a web content management application to manage, (b) generating a web marketing campaign from at least a portion of the global marketing framework, and (c) via the web server, the web marketing campaign Collecting marketing data from at least one of an associated web server and a consumer device accessing the web marketing campaign, the marketing data Includes data representing consumer interest, (d) storing the marketing data in a data base, (e) data from a third party application via a data exchange adapter Receiving the data exchange adapter, wherein the data exchange adapter (1) implements bidirectional data exchange between the third-party application and the Web content management application, and (2) And is adapted to provide marketing data.

  According to some embodiments of the present invention, the present invention is directed to a computer-readable storage medium having a computer program recorded thereon, and the computer program manages Web content for a content producer. An executable computer program for executing a method for executing by a processor in a computer system, and a method for managing the Web content provides (a) a Web content management application via a Web site The web content management application is connected to a web server associated with the web site, and the web content management application is a global marketer representing a marketing campaign. Adapted to maintain an operating framework; (b) generating a web marketing campaign via at least a portion of the global marketing framework via the web server; (c) Collecting marketing data from at least one of a web server associated with the web marketing campaign and a consumer device accessing the web marketing campaign via the web server; The marketing data includes information representing consumer interests, (d) storing the marketing data in a data base, (e) consuming according to at least one common interest. Associating each other and, as a result, generating one or more consumer groups, and (f) providing the one or more consumer groups to at least one marketing content creator. Prepare.

1 is a schematic diagram illustrating an exemplary architecture of a system for managing web content that can be used to implement embodiments of the technical content of the present invention. Schematic illustrating a portion of the exemplary architecture illustrated in FIG. 1A. 6 is an exemplary flowchart illustrating a method for managing web content. An exemplary user interface provided within a web page form for exchanging information with a web content management application. 1 is a schematic block diagram of an exemplary computer system that can be used to implement embodiments of the present disclosure.

  While the invention is susceptible to embodiments in many different forms, several specific embodiments are shown in the drawings and described in detail herein, the present disclosure It should be considered as an illustrative explanation for explaining the principle of the present invention, and is not intended to limit the technical scope of the present invention to the embodiments disclosed in this specification and drawings. Understood.

  Generally speaking, the systems and methods disclosed herein can be used to generate, manage, and selectively modify web content for global marketing campaigns. It is. The system and method maintain a global marketing framework that can be used to generate individual web marketing campaigns across a wide variety of communication media. Content producers can incorporate content data generated via third-party applications using a global marketing framework in a collaborative manner.

  The systems and methods disclosed herein utilize application data generated within a web content management application that provides additional data storage at the item level, resulting in additional web content. And other external data (eg, third party application data) can be directly stored in the web content management application by the content producer. The system and method provide a mapping between web content associated with a marketing campaign and corresponding data in a third party system such as a product information management system.

  The system and method can utilize a Simple Object Access Protocol (SOAP) web service that is adapted to present web application data, and in some embodiments, associated with web content. Affects application data as item transactions. CME allows implementers to add relevant third-party workflows within the web content management application in addition to additional data obtained through third-party sources or third-party software It further includes an extensible framework. It will be appreciated that the term “implementer” may include individuals who create computer readable instruction code that can be used to modify the functional elements or appearance of the web content management application. These functional elements provide a content creator with a location (Web content management application) where processing operations can be executed by a scope across many systems. The combination of these functional elements provides a third party (such as a partner) with the ability to generate a portable solution for integrating third party data from third party data sources. . These portable solutions allow the web content management application to be customized across many installation states of the web content management application.

  The system and method can include a dynamic rendering engine and a data format for the dynamic rendering engine, which implements the dynamic functional element by abstracting the dynamic functional elements. Allows a predetermined format to be intercepted and rendered by the rendering engine. The data abstracted into the predetermined format described above can be used as part of the core development content implementation before being passed back to the requester. In accordance with some embodiments of the present invention, the core development is dynamic, which ensures that a reference link to an internal page associated with the website is never broken on the website. Functional elements adapted to render the link can be included.

  The data included in the Web content generated by the Web content management application is not a data format used by a standard Web application such as a Java (registered trademark) script or “.NET”. It will be understood that it is provided according to a predetermined format of the engine. In some embodiments, a tag library that can be used from the data format for the rendering engine described above can be added by Java (registered trademark), so that the development work of the web application can be performed. It is possible to render the functional elements of the Web application without actually needing them.

  Referring now to FIG. 1A, an exemplary system 100 for managing web content is illustrated. The system 100 is referred to as “application 105” in the following description of this specification and may include a web content management application adapted to communicate with a plurality of client devices 110. Each of the client devices 110 may be associated with a user (eg, a content producer, etc.) that provides content data that can be utilized by the application 105 to generate a global marketing framework. Is possible. It will be appreciated that the global marketing framework may include detailed information representing a marketing campaign. Several parts of the global marketing framework consist of customized marketing campaigns that can be deployed across a wide range of communication channels (Web, radio broadcast, television broadcast, print media, etc.) It can be used to generate. In some cases, the marketing campaign may include information such as text information, audio, video, forms, templates, user interface and additional information available to generate a marketing campaign. Is possible. Non-limiting examples of marketing campaigns include, for example, banners, links, web pages, etc., which can be either interactive or non-interactive.

  It is noteworthy that application 105 can be adapted to generate web marketing campaigns that utilize functional elements on these customizable and diverse channels. This is achieved, for example, by converting data received from the content producer into a widely implemented content structure format. Such a format can include, for example, an XML (extensible markup language) format used by the application 105.

  The application 105 can be implemented in the context of a website 300 (see FIG. 3) hosted on the web server 115. It will be appreciated that the web server 115 may include a single web server, multiple web servers networked together, or multiple web servers associated with each other in a cloud system configuration (not shown). As will be described in detail in the following description, the system 100 may include a presentation server 155 adapted to screen a web marketing campaign generated by the application 105. A more detailed description of the basic functions of the client device 110, Web server 115, and presentation server 155 will be described later with reference to the computer system 400 shown in FIG.

  In some embodiments according to the present invention, the web server 115 can be operatively associated with one or more data bases 120. The one or more data bases 120 can be configured as an Object Linking and Embedding Database (OLEDB) data base or an Open Database Connectivity (ODBC) data base. In some embodiments, content generated by the application 105 (eg, global marketing framework, web marketing campaign, etc.) is stored in the one or more data bases 120. Is possible. It will be appreciated that the client device 110 may be operatively connected to the application 105 via the network 125, and in some embodiments, the network 125 may include the Internet.

  The content creator can interact with the application 105 via a GUI (Graphical User Interface) 130 generated by the application 105. In accordance with some embodiments according to the present invention, a content producer can interact with the GUI 130 via a web browser resident on the client device 110. A GUI (Graphical User Interface) 130 can provide a visual representation of a web marketing campaign generated from a global marketing framework. An exemplary GUI (Graphical User Interface) 300 is shown in FIG.

  In an additional embodiment in accordance with the present invention, a content producer can interact with the application 105 via a word processor connector 135, which is connected to the global marketing frame. Provide a simplified mechanism for content creators to upload text information that can be included in a work or web marketing campaign. For example, word processor connector 135 is used by content producers who need to create simple text information for use in web marketing campaigns through some commonly used word processing tools. Is possible. Content creators can open, edit, and generate structured content like XML by uploading documents created with word processing tools. The class is converted into XML-structured content by the word processor connector 135, and the conversion result can be further used by the application 105. Subsequently, the XML contents as described above can be directly stored in the content management module 150 described later in detail in the following description.

  Content creators can generate web marketing campaigns from the global marketing framework by taking over some (and possibly all) of the data from the global marketing framework. It is. Content producers can customize data regarding web marketing campaigns based on targeted communication media channels. For example, a content producer may modify a web marketing campaign that targets a social network website in a different manner than a method that modifies the web marketing campaign for use on an e-commerce website. Is possible. Taking over some or all of the data described above can include selection operations, extraction operations, collection operations, reference operations, and other operations.

  In accordance with other embodiments of the present invention, rather than requiring the content creator to create multiple individual web marketing campaigns from the global marketing framework, the global marketing framework The application 105 can be adapted to automatically and intelligently generate individual marketing campaigns from For example, once a global marketing framework has been established, the application 105 can automatically generate web marketing campaigns using a plurality of different languages. The multiple web marketing campaigns described above inherit their data from the global marketing framework, so consistency is maintained with respect to branding and message content.

  In addition, the application 105 can customize the content of individual marketing campaigns based on the desired audience. For example, the application 105 can generate individual marketing campaigns for a particular country based on the language used in that particular country, as well as marketing collected for that particular country. It is also possible to selectively modify the appearance of individual marketing campaigns based on the data. For example, if the marketing data suggests that different color schemes in different countries produce more effective results, various web marketing campaigns can be used to maximize the efficiency of web marketing campaigns. Campaigns can be created using a wide variety of color schemes.

  While the application 105 has been thought to be capable of customizing individual marketing campaigns by country, those skilled in the art will be able to (for example, give 2-3 examples) It will be appreciated that individual marketing campaigns can be similarly customized to specialize in specific consumer groups, business entities, and other targets such as states.

  In some embodiments according to the present invention, the content creator can create a folder structure for storing marketing campaign data used by the application 105 via the webDAV connector 140. Content creators can add, edit, delete, and use content that is used in the creation of web marketing campaigns in a manner similar to using the Windows file system. Is possible. For example, the content creator can access the folder structure using a web browser application or some other suitable desktop application that resides on the client device 110.

  In accordance with some embodiments according to the present invention, the application 105 enables data exchange between the data base 120 and the client device 110 associated with the web server 115 and at least one application 105. A content porter module 145 adapted to do so may be included. In other embodiments according to the present invention, the content porter module 145 is separate from the currently running version of the website 300 (eg, the version currently published on the presentation server 155) and marketing.・ Provide content creators with the ability to develop content and website functional elements. As noted above, an exemplary visual representation of the website 300 is illustrated in FIG. 3 and will be described in detail below in the following description. Subsequently, the application 105 can transfer the developed marketing content to the application 105, which allows the developed content to be included in the currently running version of the website 300.

  The content porter module 145 can be adapted to transfer data between different versions or instances of the application 105 each running on multiple client devices 110 ( For example, collaborative web marketing campaign creation). The application 105 can be adapted to combine multiple parts of web marketing campaigns created by various content producers into one or more coherent web marketing campaigns.

  Regardless of how the application 105 generates a web marketing campaign (whether generated automatically or by a collaborative processing operation, etc.), the web marketing campaign It can be issued to a website associated with the presentation server 155 via the distribution module 160. When a web marketing campaign is published on the presentation server 155, the web marketing campaign is accessed via the consumer device 165A or by the consumer portal 165B via the consumer device 165A. The consumer portal 165B may include a web site that is operated by a marketer or used by a marketer to distribute web marketing campaigns (eg, banner advertisements, etc.).

  Consumer device 165A can include any type of computer system and can generally be described with reference to computer system 400 shown in FIG. Note that it is possible to merge the presentation server 155 hosting the application 105 and the web server 115 together.

  The system 100 can include a visitor intelligence module 170 adapted to collect marketing data from a plurality of consumer devices 165A accessing a web marketing campaign via the presentation server 155. . Each consumer device 165A is an individual consumer (i.e., end user) in such a manner that the analytical data provided by consumer device 165A generates information representing the end user (i.e., consumer) associated with the device itself. It will be understood that this can be related to In accordance with some embodiments of the present invention, the marketing data may include information that represents the object of interest of the consumer.

  In addition, the visitor intelligence module 170 can be adapted to analyze information received from consumers accessing web marketing campaigns via the consumer portal 165B.

  Generally speaking, the marketing data includes consumer name, consumer identifier, address, postal code, telephone number, credit card number, social network profile, IP (Internet Protocol) address. , MAC (Media Access Control) address, length of visit period, visit frequency, and any combination thereof. Those skilled in the art will appreciate that many other types of information that can represent a consumer can be utilized in accordance with the present invention as well.

  In some embodiments according to the present invention, the visitor intelligence module 170 is a cookie, a web form associated with a presentation server hosting a web marketing campaign, a presentation hosting a web marketing campaign. By examining at least one of a query string embedded in a Uniform Resource Locator (URL) associated with the server, “window.name” information associated with the web browser session, and combinations thereof, It can be adapted to collect marketing data.

  Marketing data collected by the visitor intelligence module 170 can be stored in the data base 120 in a raw format via the content porter module 145. In addition to creating a list of potential consumers for marketing campaigns using basic, raw data such as names and addresses, visitor intelligence Module 170 may be adapted to create a consumer list based on one or more consumer groups (consumer groups). For example, a producer of marketing content, such as an individual who creates an email marketing campaign, may produce content for all consumers in the consumer group titled “Baseball”. Is possible. Thus, rather than sending an email marketing campaign to all consumers identified by the visitor intelligence module 170, the email marketing campaign to be sent will Can be directed to consumers who are known to be interested in the information content, and in this case, the campaign can include sports memorabilia sales related to baseball It is.

  The content creator creates an e-mail marketing campaign via the application 105 and extracts a specific consumer group to which the e-mail marketing campaign should be directed from the application 105. Subsequently, the application 105 provides the selected consumer group to the content creator via the business connector module 175.

  Hereinafter, referring collectively to FIGS. 1A and 1B together, the application 105 can include a business connector module 175, which is connected via one or more data exchange adapters 185. The method is adapted to provide an interface between one or more third party applications 180A and application 105. In addition to the data exchange adapter 185, the business connector module 175 can be adapted to communicate directly with a third party application 180A, such as, for example, a Java-based application. .

  As described above, the application 105 can be adapted to utilize a dynamic rendering engine and a data format for the dynamic rendering engine, which can be implemented by an implementer (third-party Dynamic functional elements (from application 180A) can be abstracted into a predetermined format that is intercepted and rendered by the dynamic rendering engine. The data abstracted into the predetermined format described above can be used as part of the core development content implementation before being passed back to the requester.

  In some embodiments according to the present invention, the data exchange adapter 185 includes at least one of the marketing data collected by the visitor intelligence module 170 and one or more created by the visitor intelligence module 170. The consumer group can be adapted to convert to a data format used by the third party application 180A. For example, the third party application 180A is an application class that can be used to create marketing content that can be incorporated into a web marketing campaign, such as a web page design application and a graphic editing program. Can be included.

  The data exchange adapter 185 uses a SOAP (Simple Object Access Protocol) interface 190A, an XSLT (Extensible Stylesheet Language Transformations) conversion tool 190B, and a mapping logic module 190C to enable a third-party application 180A in which a Web service is enabled. It is possible to provide an interface with

  In other embodiments according to the present invention, the business connector module 175 utilizes an Enterprise Application Integration (EAI) broker 195 to exchange data with one or more third-party applications 180B for enterprise systems. Is possible. For example, by determining the data format (the data format in this case includes the Simple Mail Transfer Protocol (SMTP) format) used by the third-party application 180B for the enterprise system, the broker 195 can send the e-mail server. It can be adapted to enable the exchange of data between the third party program 180B for enterprise systems such as applications etc. and the business connector module 175. In fact, content creators can provide content via email messages. The data exchange adapter 185 receives the message converted into the XML format which is a data format used by the application 105 by the XSLT conversion tool 190B. The mapping logic module 190C can be adapted to index exchange information in the form of data established between the SOAP interface 190A and the third party application 180B for enterprise systems.

  The business connector module 175 converts the raw marketing data collected by the visitor intelligence module 170 and at least one of the one or more consumer groups into one or more third party parties. It will be appreciated that it can be adapted to provide for application 180A or third party application 180B for enterprise systems. For example, the data exchange adapter 185 can convert marketing data collected by the visitor intelligence module 170 and represented in XML format into a data format used by applications for web page design.

  In connection with modifying the content of the web marketing campaign based on the marketing data, the system 100 can include a dynamic broker module 155A associated with the presentation server 155. The dynamic broker module 155A may be adapted to selectively modify a web marketing campaign based on marketing data received by the visitor intelligence module 170. For example, the dynamic broker module 155A targets products from the marketer's product catalog based on the interests of consumers viewing the web marketing campaign, as determined by the visitor intelligence module 170. It is possible to modify the web marketing campaign to include different advertising contents.

  In other embodiments envisioned for consumers utilizing mobile devices, the dynamic broker module 155A is adapted to determine the configuration settings for each of the mobile consumer devices that are requesting a web marketing campaign. Can be done. The dynamic broker module 155A can determine the configuration settings of the mobile consumer device by evaluating an international mobile equipment identifier (IMEI) of the mobile consumer device. By analyzing the IMEI, it is possible to determine the version information of the mobile device operating system along with other relevant information. Using the collected information, the dynamic broker module 155A determines the version of the web marketing campaign that is likely to be sufficiently compatible with the version of the mobile device operating system in the mobile consumer device. It is possible to trigger an action to be provided for the mobile consumer device (via the presentation server 155).

  In other embodiments according to the present invention, the dynamic broker module 155A is used to periodically or continuously modify the content of the web marketing campaign based on the analysis result of the marketing data. It is possible. For example, the marketing data received from consumer device 165A does not perform as expected by a particular web marketing campaign (ie, it has not received the appropriate number of clicks through multiple instances, or sufficient sales May not be achieved). In this way, the interests of consumers accessing web marketing content may indicate that product changes contained within the web marketing campaign more closely match the interests of the consumer group. . Therefore, the application 105 can modify the content contents of the Web marketing campaign so as to be sufficiently matched with the consumer's interest. In addition, this type of dynamic modification operation can occur at a fine granularity level (ie, individual consumer level).

  FIG. 2 shows an exemplary flowchart of a method 200 for managing web content. The method 200 includes providing 205 a web content management application via a website. The Web content management application can be connected to a Web server associated with the Web site. Further, the web content management application can be adapted to maintain a global marketing framework representing a marketing campaign.

  Subsequently, the method 200 may include a step 210 of generating a web marketing campaign from at least a portion of the global marketing framework via the web server, and in some embodiments, the method 200 The web server may include a presentation server. In additional embodiments, the method 200 collects marketing data from a plurality of consumer devices accessing the web marketing campaign via the web server (or via a presentation server) 215. Can be included. It will be appreciated that each consumer device can be associated with a single consumer, and the marketing data can include information representing the consumer's interests associated with the consumer device. .

  In addition, the method 200 includes the step 220 of storing the marketing data in the database and the step 225 of associating a plurality of consumers with each other according to at least one common interest to form one or more consumer groups. Including. Further, the method 200 can include providing 230 the one or more consumer groups to at least one content producer, wherein the provision is the web delivered to the consumer group. The marketing campaign is executed in such a way that it can be customized according to the consumer's interests.

  The method 200 may further include a step 235 of providing an interface between the web content management application and one or more third-party applications through the use of a data exchange adapter or EAI broker. The method 200 further selects an appropriate version of the web marketing campaign for delivery to the mobile consumer device by evaluating mobile device information representing the mobile consumer device, and the mobile consumer device Step 240 of selecting a version of the web marketing campaign in response to. In addition, the method 200 can include a step 245 of selectively modifying the web marketing campaign based on the marketing data to increase the efficiency of the marketing campaign.

  FIG. 3 illustrates an exemplary user interface 300 that allows content creators to interact with the application 105. Generally speaking, the user interface 300 generated by the application 105 can provide content creators with a WYSIWYG (What You See Is What You Get) formatted representation of a web marketing campaign. That is, the user interface 300 generated by the application 105 is completely identical or nearly identical to the actual appearance of the web marketing campaign issued by the presentation server 155. An expression can be included. As additional new content is added to the web marketing campaign, the user interface is updated to include the new content.

  The user interface 300 may include a plurality of block icons 305A-305D each representing an individual web marketing campaign. More specifically, each of the block icons 305A-305D can represent a web marketing campaign for a particular communication media channel. Block-type icon 305A includes a web marketing campaign that can target a search engine. Blocked icon 305B includes a web marketing campaign that can target the first social network application, and block icon 305C can target the second social network application. Web marketing campaigns. In addition, the block icon 305D can be targeted to a banner advertisement that can be directed to any suitable web site.

  The user interface 300 includes a visual representation of the relationship between individual Web marketing campaigns with a one-way arrow 310. For example, a one-way arrow 310 that links each of the block icons 305A to 305D to each other indicates that each of the web marketing campaigns associated with the block icons 305A to 305D is displayed on the marketer's website. It may be shown that the consumer is directed to a certain standby page (represented visually by the block icon 305E in FIG. 3).

  As described above, the web content management application described so far allows the implementer to provide relevant third-party workflows in addition to additional data obtained via third-party sources or third-party software. It further includes an extensible framework that can be added to the web content management application. It will be appreciated that the term “implementer” may include individuals who create computer readable instruction code that can be used to modify the functional elements or appearance of the web content management application.

  It should be noted that some embodiments in accordance with the technical content disclosed herein support a wide variety of web browsers. Examples of such include, but are not limited to, Internet Explorer, Firefox, Chrome, Safari, Opera and a wide variety of mobile browsers. In certain cases, it may be desirable for the user to be able to extend the GUI (Graphical User Interface). Preferably, the user should customize the GUI to include functional characteristics commonly used by the user, rather than loading multiple functional characteristics that the user (ie, content creator) may not need. The system according to the present invention is adapted so that

  In various embodiments according to the invention, the user has the ability to specify how the desired add-in type functional characteristics are included in the GUI. For example, functional characteristics such as “rename” can be included in the right mouse click menu, or can be included in the icons included in the toolbar. The same applies hereinafter. The system according to the present invention may also allow the user to change the visual appearance of his GUI, for example by adding or removing columns that provide various types of information. To realize. Such a flexible architecture used for the GUI allows enhanced functionality extensibility, which allows the user to extend functionality and customization capabilities.

  In some embodiments according to the invention, an aggregated model repository is implemented. Including this type of aggregated model repository can allow editing tools and multiple different screens of editing tools to communicate with key model items hosted in a single location. . In other words, when changes occur in a single location within the model repository, a wide variety of editing tools and editing screens can be notified of such changes. In an exemplary embodiment, when an editing tool makes a change, the editing tool performs the change in the aggregated model repository. Furthermore, the system according to the present invention can support an object model with inheritance in the Java (registered trademark) script language whose function is expanded, and thereby, an object model is constructed by using the inheritance function. It becomes possible to do. Including a configuration settings framework enables plug-ins such as new models and new editing tools.

  FIG. 4 illustrates an exemplary computer system 400 that can be used to implement one embodiment of the present invention. The computer system 400 shown in FIG. 4 includes one or more processors 410 and a memory 420. Main memory (memory) 420 stores, in part, instructions and data for execution by processor 410. Main memory 420 may store executable code when system 400 is in operation. The system 400 shown in FIG. 4 further includes a mass storage device 430, a portable storage media drive device 440, an output device 450, a user input device 460, a graphic display 470, and other peripheral devices 480.

  The hardware components shown in FIG. 4 are illustrated as being connected by a single bus 490. These hardware components may be connected via one or more data transfer means. The processor unit 410 and the main memory (memory) 420 may be connected to each other via a local microprocessor bus, and include a mass storage device 430, a peripheral device 480, a portable storage medium drive device 440, and a display unit. The system 470 may be connected via one or more I / O (input / output) buses.

  Mass storage device 430, which can be implemented using a magnetic disk drive or optical disk drive, is a non-volatile storage device for storing data and instructions for use by processor unit 410. is there. The mass storage device 430 can store system software for a plurality of embodiments according to the present invention, the purpose of which is to read such software into the main memory 420.

  The portable storage medium drive device 440 operates with a portable non-volatile storage double rain such as a floppy disk, a compact disk or a digital video disk, and the computer system 400 shown in FIG. Input and output data and instruction codes between System software relating to a plurality of embodiments according to the present invention can be stored on a portable storage medium as described above, and is stored on the computer system 400 via the portable storage medium drive device 440. Is read.

  Input device 460 implements part of the user interface. Input device 460 may include an alphanumeric keypad, such as a keyboard, for entering alphanumeric characters and other information, or such as a mouse, trackball, stylus or cursor pointing key, etc. A pointing device can be included. In addition, the system 400 shown in FIG. 4 includes an output device 450. Suitable output devices include speakers, printer devices, network interfaces, and monitoring devices.

  Display system 470 may include a liquid crystal display (LCD) or other suitable display device. The display system 470 receives text format information or graphic information, processes the information, and outputs it to the screen display device.

  Peripheral device 480 may include any type of computer-assisted device for adding additional functionality to computer system 400. Such peripheral devices 480 can include modems, routers, and the like.

  The hardware components included in the computer system 400 shown in FIG. 4 are those typically found in a computer system that may be suitable for use with embodiments of the present invention. It is intended to represent such a broad category of computer components that are well known in the art. Accordingly, the computer system 400 shown in FIG. 4 is a personal computer, handheld computer system, telephone, mobile computer system, workstation, server, micro computer, mainframe computer, or some other computer system. It is possible. Such computers may further include different bus configurations, network platforms, multiprocessor platforms, etc. than those described above. A wide variety of operating systems can be used, including UNIX®, Linux®, Windows®, Macintosh OS, Palm OS, and other suitable operating systems.

  Computer system 400 can include a mobile computing device that can have a configuration that includes at least one mobile operating system having an operating system version number. In addition, mobile devices can be identified via an International Mobile Equipment Identifier (IMEI).

  Some of the functions described above can be comprised of a plurality of instruction codes stored on a storage medium (eg, a computer readable storage medium). The instruction code is read and executed by the processor. Some examples of storage media are memory devices, tapes, disks, etc. The instruction code becomes operational when executed by the processor, and instructs the processor to operate in accordance with the present invention. Those skilled in the art are familiar with instruction codes, processors, storage media, and the like.

  It is noteworthy that any hardware platform suitable for performing the processing described herein is suitable for use to implement the present invention. The term “computer-readable storage medium” as used herein refers to any medium that participates in providing instruction codes to a CPU for execution. Such a medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media. For example, the nonvolatile medium includes an optical disk such as a fixed disk and a magnetic disk. Volatile media includes dynamic memory, such as system RAM. Transmission media includes coaxial cable, copper wire, optical fiber, and in particular includes conductors that constitute one or more embodiments of a bus. In addition, transmission media can take the form of acoustic or light waves, which are generated, for example, during the duration of radio frequency (RF) and infrared (IR) data communications. Common forms of computer readable media include, for example, floppy (registered trademark) disks, flexible disks, hard disks, magnetic tapes, any other magnetic media, CD-ROM disks, DVDs (Digital Video Disks), Any other optical media, other physical field media with any printed or perforated pattern, RAM, PROM, EPROM, FRASEPROM, any other memory chip or data exchange adapter, carrier wave, or other computer readable Including any medium.

  Various forms of computer readable media may be involved in transmitting one or more sequences of one or more instruction codes to a CPU for execution. The bus transmits data to the system RAM, from which the CPU retrieves the instruction code and executes it. The instruction code received by the system RAM can optionally be stored on a fixed disk before or after execution by the CPU.

  The descriptions above in this specification are intended to be illustrative and not restrictive. By accessing the present disclosure, many variations of the present invention will become apparent to those skilled in the art. Therefore, the technical scope of the present invention is not determined by referring to the above description in this specification, but by the entire scope including the claims appended hereto and their equivalents. Should be determined.

Claims (24)

A method for managing web content, the method comprising:
(A) a step of providing a Web content management application via a Web site, wherein the Web content management application is connected to a Web server associated with the Web site; Adapted to maintain a global marketing framework representing the campaign, steps;
(B) generating a web marketing campaign from at least a portion of the global marketing framework via the web server;
(C) collecting marketing data from at least one of a web server associated with the web marketing campaign and a consumer device accessing the web marketing campaign via the web server; The marketing data includes information representative of consumer interests;
(D) storing the marketing data in a database;
(E) associating consumers according to at least one common interest, thereby generating one or more consumer groups; and
(F) providing the one or more consumer groups to at least one marketing content creator;
A method comprising:   The marketing data includes a consumer's name, consumer identifier, address, postal code, telephone number, credit card number, social network profile, IP (Internet Protocol) address, MAC (Media Access Control). The method of claim 1, comprising at least one of: address, length of visit duration, visit frequency, and combinations thereof.   The marketing data includes cookies, a web form associated with a web marketing campaign, a query string embedded in a Uniform Resource Locator (URL) associated with the web marketing campaign, a “window” associated with a web browser session. 3. The method of claim 1 or claim 2, adapted to collect from at least one of .name "information, Hyper Text Transfer Protocol (HTTP) authentication information, and combinations thereof Method.   The method according to any one of claims 1 to 3, further comprising the step of integrating the web content management application with a third-party application via a data exchange adapter.   The method of claim 4, wherein the one or more consumer groups are provided to the third-party application via the data exchange adapter. The Web content management application further comprising receiving data from a third party application via a data exchange adapter;
The data exchange adapter is:
Converting the received data from the third-party application into an XML (Extensible Markup Language) data format used by the Web content management application; and
By converting the marketing data from the XML (Extensible Markup Language) data format used by the Web content management application to a data format used by the third party application, the marketing data is converted to the third data. Actions provided for party applications;
6. A method according to any one of the preceding claims, characterized in that it is adapted to perform at least one of the following.   7. A method as claimed in any one of claims 4 to 6, wherein the data exchange adapter is adapted to utilize a SOAP (Simple Object Access Protocol) protocol.   The method according to any one of claims 1 to 7, further comprising the step of integrating the web content management application with a third-party application via an Enterprise Application Integration (EAI) broker. The steps of generating the web marketing campaign include:
Determining the configuration settings of a mobile consumer device requesting the web marketing campaign; and
Providing a compatible version of the web marketing campaign to the mobile consumer device;
The method according to claim 1, further comprising: A system for managing web content, the system:
(A) A web site having a web content management application associated with the own site is provided, the web content management application is connected to a web server related to the web site, and the web content management application is , Adapted to maintain a global marketing framework representing a marketing campaign, the web content management application is:
Content management module:
(I) Maintain and manage a global marketing framework that represents one marketing campaign;
(Ii) a content management module adapted to generate a web marketing campaign via the web server from at least a portion of the global marketing framework;
A visitor intelligence module,
(I) collecting marketing data from a plurality of consumer devices accessing the web marketing campaign via the web server, each of the consumer devices being associated with a consumer; The marketing data includes information representing consumer interests,
(Ii) a visitor intelligence module adapted to group consumers according to at least one common interest and, as a result, generate one or more consumer groups;
A content porter module that stores the marketing data in a database; and
(4) a business connector module adapted to provide the one or more consumer groups to at least one marketing content creator;
A computer-readable instruction code comprising:   The marketing data includes a consumer's name, consumer identifier, address, postal code, telephone number, credit card number, social network profile, IP (Internet Protocol) address, MAC (Media Access Control). 11. The method of claim 10, comprising at least one of: address, length of visit duration, visit frequency, and combinations thereof.   The marketing data includes cookies, a web form associated with a web marketing campaign, a query string embedded in a Uniform Resource Locator (URL) associated with the web marketing campaign, a “window” associated with a web browser session. 12. The name of claim 10 or claim 11, which can be adapted to be collected from at least one of: .name "information, Hyper Text Transfer Protocol (HTTP) authentication information, and combinations thereof Method.   11. The business connector module is further adapted to provide an interface between the web content management application and a third party application through a data exchange adapter. The system according to claim 12.   The method of claim 13, wherein the data exchange adapter is adapted to utilize a Simple Object Access Protocol (SOAP) protocol.   The business connector module is further adapted to provide an interface between the web content management application and a third party application through an EAI (Enterprise Application Integration) broker. 15. A system according to any one of claims 10 to 14. The data exchange adapter is:
Determining the data format used by the third-party application; and
An operation of converting data received from the third-party application into a data format used by the Web content management application;
The system according to any one of claims 13 to 15, wherein data exchange between the Web content management application and the third-party application is realized by executing. The data exchange adapter is:
At least one of the marketing data collected by the visitor intelligence module and the one or more consumer groups generated by the visitor intelligence module is utilized by the web content management application. The system of claim 16, further adapted to convert to a data format.   The system according to claim 16 or 17, wherein the data format used by the web content management application includes an XML (Extensible Markup Language) data format.   Adapted to selectively modify the web marketing campaign based on the marketing data received by the visitor intelligence module prior to performing the operation of generating the web marketing campaign. The system according to any one of claims 10 to 18, further comprising a dynamic broker module. Determining the configuration settings of a mobile consumer device requesting the web marketing campaign; and
Providing a compatible version of the web marketing campaign to the mobile consumer device;
20. A method as claimed in any one of claims 10 to 19 further comprising a dynamic broker module adapted to perform.   21. The system of claim 20, wherein the configuration settings of the mobile consumer device include at least one of operating system version information and an International Mobile Equipment Identifier (IMEI). A method for managing web content, the method comprising:
(A) providing a web content management application that maintains and manages a global marketing framework representing a marketing campaign;
(B) generating a web marketing campaign from at least a portion of the global marketing framework;
(C) collecting marketing data from at least one of a web server associated with the web marketing campaign and a consumer device accessing the web marketing campaign via a web server; The marketing data includes information representing consumer interests;
(D) storing the marketing data in a database;
(E) receiving data from a third-party application via a data exchange adapter;
The data exchange adapter (1) realizes bidirectional data exchange between the third-party application and the Web content management application, and (2) provides marketing to the third-party application. A method characterized in that it is adapted to provide data. A computer readable storage medium having a computer program recorded thereon, the computer program being executable for execution by a processor in a computer system for managing web content for a content producer A computer program for managing the Web content is:
(A) a step of providing a Web content management application via a Web site, the Web content management application being connected to a Web server associated with the Web site; Adapted to maintain a global marketing framework representing the campaign, steps;
(B) generating a web marketing campaign from at least a portion of the global marketing framework via the web server;
(C) collecting marketing data from at least one of a web server associated with the web marketing campaign and a consumer device accessing the web marketing campaign via the web server; The marketing data includes information representative of consumer interests;
(D) storing the marketing data in a database;
(E) associating consumers according to at least one common interest, thereby generating one or more consumer groups; and
(F) providing the one or more consumer groups to at least one marketing content creator;
A computer-readable storage medium comprising:   A computer-readable storage medium having a computer program recorded thereon, wherein the computer program performs a method for managing Web content according to any one of claims 1 to 9 in a computer system. A computer-readable storage medium, characterized in that the computer program is executable by a processor.

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