KR20070075754A - An advertisement method and system - Google Patents

Abstract

A method and a system for performing AD are provided to enable an advertiser to obtain an active AD effect by exposing AD contents to members through direct participation and providing rewards to the members according to a ranking/evaluation result, as the members make and evaluate various versions of AD content versions. An AD register(40e) registers the AD of the advertisers and an AD database(60b) stores the registered AD contents. An AD provider(40f) provides the AD contents to editor members and an AD version database(60c) stores the edited AD contents. An AD information provider(40a) provides the edited AD contents to general members. An evaluator(40c) enables the general members to view and evaluates the edited AD contents. An evaluation database(60f) stores evaluation information output from the evaluator. A profit distributor(40d) distributes profit to the joined editor or general members based on an evaluation result. A profit distribution database(60e) stores a profit distribution result.

Description

Advertising method and system

1 is a schematic configuration diagram of an advertising method and system according to an embodiment of the present invention;

2 is a schematic structural diagram of an advertisement version registration interface of an advertisement method and system according to an embodiment of the present invention;

3 is a schematic structural diagram of an advertisement registration interface of an advertisement method and system according to an embodiment of the present invention;

4 is a flowchart for providing advertisement version editor information and registering advertisement version of an advertisement method and system according to an embodiment of the present invention;

5 is a flow chart for viewing and evaluating advertisements and advertisement versions of an advertisement method and system according to an embodiment of the present invention;

* For the main part of the drawing

10: user terminal 20: network

30: interface server 40: processing server and web server

50: member authentication server 60: database server

The present invention relates to an advertising method and system, and receives original advertising content and conditions from an advertiser and provides them to editorial members and various versions of advertising content along with the original advertising content to general members for evaluation and evaluation. The present invention relates to a composition and method for providing a method and a system for rewarding editorial participants based on a voluntary participation and making a more active advertisement exposure.

In general, advertisements on the Internet have been used as banners, keywords, and email. Banner ads are expensive, involuntary ads with impressions. Keyword is a service that exposes advertisements in connection with search keywords of Internet users. It is also an advertisement method that realizes more targeted-oriented advertisement exposure by linking search keyword and advertisement exposure, but it is far from voluntary advertisement exposure. The use of e-mail was much less effective due to the flooding of spam mails and the development of real-time communication means for messengers.

Therefore, there is a need for a means of delivering advertisement contents to consumers through voluntary participation in advertisement exposure.

The present invention is to solve the above problems, the compensation of the ranking competition and evaluation results through the production and evaluation of various versions of advertising content so that the members of the advertiser's advertising content directly exposed to see the voluntary advertising effect It is an object of the present invention to provide an advertising method and system that can be achieved.

The present invention for achieving the above object is an advertisement registration unit for registering an advertisement; An advertisement database storing advertisement request advertisement contents; An advertisement providing unit providing advertisement contents to an editorial member; An advertisement version database in which the edited advertisement content is stored; Advertising information providing unit for providing the edited advertising content to the general member; An evaluation execution unit for viewing and evaluating the provided edited advertisement contents; An evaluation database storing the evaluated evaluation information; Revenue distribution for distributing profits to participating editors and evaluation members based on the evaluation contents; It includes a revenue distribution database that stores revenue distribution.

When the advertisement client inputs his original advertisement contents and advertisement request conditions through the advertisement registration unit, the advertisement fee is charged according to the request content and the advertisement fee is paid through the provided payment means.

The advertisement database is a database in which the advertisement request content requested by the advertiser is stored.

The advertisement providing unit provides the advertisement request content from the advertiser to the editing participants registered as editors and provides the editing data. The editing participant searches the advertisement registration list, selects the advertisement he wants to edit, and downloads the original advertisement contents.

The advertisement version database is a database that uploads and stores various versions of advertisement contents produced by the editing participants.

The advertisement information providing unit provides a list of various advertisement contents edited with the advertiser's original advertisement contents to the general members and provides the corresponding contents according to the selection of the general members.

The evaluation execution unit is provided to perform evaluation on the edited advertisement content exposed to the general member, and performs the function of storing the edited advertisement content by inputting the same grade or score as the weight loss.

In addition, according to the settlement of the evaluation results, the edited contents are ranked in real time, exposed, and processed so that they can compete.

The evaluation database is a database that stores the evaluation contents of the editorial advertisement content evaluated by the general member in the evaluation execution unit.

Revenue distribution department calculates the final result value of popularity ranking based on the accumulated evaluation contents stored in the evaluation database, and assigns it to editorial participants and evaluation participants by applying the distribution principle of the advertising cost assigned to the corresponding advertisement request. do.

Revenue distribution database is a database that stores the information on the revenue distribution amount and the revenue distribution target calculated in the revenue distribution.

Advertising method and system according to another aspect of the present invention comprises the steps of: A) the client to register and store the advertisement content and conditions for the advertisement request; B) the registered advertisement request is provided to the editorial participants; C) storing the various versions of the advertisement content produced by the editing participants; D) providing the general members with various versions of the advertisement contents and the original advertisement contents produced; E) the general member examines and evaluates the various versions of the advertising content and stores the evaluation results; F) calculating profit distribution according to the evaluation result and storing the calculated profit distribution result.

The step A) of the advertisement client registering and storing the advertisement content and conditions for the advertisement request, the advertiser is connected to the advertisement registration system through a terminal capable of wired and wireless Internet access to apply for an advertisement request; Providing an advertisement registration interface capable of performing advertisement registration; Attaching advertisement contents to be registered through the provided advertisement registration interface and inputting advertisement conditions; Storing the input advertisement contents in an advertisement database; Requesting payment of an advertisement request fee for advertisement registration; Advertiser pays the advertising request cost through the payment means provided.

B) the step of providing the registered advertisement contents to the editorial participants, the advertisement registration list registered with the advertisement request is called from the advertising database and provided to the editorial participants; Selecting an advertisement registration of interest and requesting the corresponding edited material; And downloading the editing target data to the internet access terminal of the editing participant.

C) storing the various versions of the advertisement content produced by the editing participant may include uploading the edited advertising content of the editing participant; And uploading the edited advertisement content stored in the editor's internet access terminal according to the upload request and storing the edited advertisement content in the advertisement version database.

Upon request for upload, the title and introduction of the advertisement contents of the corresponding version are registered and uploaded and stored.

D) providing the produced various versions of the advertisement content and the original advertisement content to the general member includes providing a list of the original advertisement content and the advertisement version content stored in the database; Selecting the advertising content that interests you includes importing from a database and providing it.

E) the step of reviewing and evaluating the various versions of the advertising content and storing the evaluation result, the general member provides a rating interface for evaluating the advertising content provided to the general member; Inputting the grade or score and the evaluation contents through the provided evaluation interface; The input evaluation information is stored in the evaluation database.

F) calculating the profit distribution according to the evaluation result and storing the calculated profit distribution result may include retrieving the evaluation data of the evaluation target advertisement from the evaluation database; Calculating a distribution target and a distribution amount according to a set profit distribution condition; And storing the calculated data in the revenue distribution database.

Hereinafter, the most preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily implement the technical idea of the present invention.

It relates to an advertising method and system according to an embodiment of the present invention.

1 is a configuration diagram of an advertisement method and system according to an exemplary embodiment of the present invention, wherein a user terminal 10, a network 20, an interface receiver 30, a processing server, and a web server are connected through a network. 40), a member authentication server 50, and a database server 60.

The system is connected to a plurality of user terminals 10 through a network 20 (including all types of networks including various types of networks such as a telephone network, the Internet, and a wireless communication network).

As shown in the figure, the user terminal 10 is a general member who receives the advertisement contents or an editor who variously edits the advertisement contents, and those who request advertisements, are connected to the system through a terminal capable of accessing the wired or wireless Internet. .

The user terminal 10 may be used in a variety of communication devices such as a wired telephone, a mobile communication terminal, a computer, a TV with Internet access.

The network 20 includes all types of networks, such as a telephone network, the Internet, and a wireless communication network.

The interface server 30 allows a plurality of user terminals 10 to be connected through the network 20, in particular, the Internet or the wireless Internet, and transmits various information provided through the processing server and the web server 40 to the communication standard. Converts to fit into a plurality of user terminals 10, or receives information transmitted to the user terminal 10 through the network 10 to provide to the processing server and the web server 40, Database interworking device (CGI) for transmitting and receiving information with other system is included.

The processing server and the web server 40 are the advertisement information providing unit 40a, the advertisement version registration unit 40b, the evaluation performing unit 40c, the revenue sharing unit 40d, the advertisement registration unit 40e, the advertisement providing unit 40f, Evaluation ranking providing unit 40g, point management unit 40h, payment performing unit 40i, and the like.

The advertisement information providing unit 40a retrieves a list and basic information of the advertisement content provided by the system and various versions of the advertisement content from the database and provides the user terminal connected to the system.

The advertisement version registration unit 40b receives original advertisement contents, and editors for producing various versions thereof register a version of advertisement contents produced by the editor.

As shown in FIG. 2, this includes an advertisement number field, an advertisement version title field, an advertisement version style field, an advertisement version description field, and a file attachment means. The contents registered through the corresponding advertisement version register 40b are displayed in the advertisement version database. Are stored in.

The advertisement number is a number assigned by the system when the advertisement client requests the advertisement request and receives the advertisement registration interface. The advertisement number is provided when the editor downloads the original advertisement edit data.

The evaluation performing unit 40c performs a function in which a general member accessing the system receives original advertisement contents and advertisement version contents and evaluates the advertisement version contents. Members who view the advertisement contents through the evaluation interface provided, evaluate the contents of the advertisement version with the grade or score of the upper, middle, lower, etc., input the contents of the evaluation, etc., and the registered contents are stored in the evaluation database. .

The revenue distribution unit 40d calculates the revenue distribution target editor, the distribution amount, and the evaluation participation member and the dividend point in order to divide the advertising revenue according to the contribution to the advertisement exposure based on the evaluation contents of the advertisement version contents.

Revenue sharing may be divided among all participating ad edition editors based on a percentage of popularity based on rating or score, or a competition method may be assigned according to rank among ad edition editors in a certain rank. In addition, points will be distributed to members who participated in the evaluation.

The advertisement registration unit 40e registers advertisement contents to be provided by the system. As shown in FIG. 3, an advertisement registration interface for inputting an advertisement contents file, a title, a description, an advertisement number, an advertisement fee, an advertisement period, an advertisement closing condition, etc. The registered information is received in the registration is stored in the advertisement database.

The advertisement number is a number assigned by the system when an advertisement client requests an advertisement request and receives an advertisement registration interface.

The advertisement providing unit 40f provides a list of advertisement contents registered in the system to the editor and downloads the original advertisement contents for editing to the user terminal 10 of the editor.

The evaluation ranking providing unit 40g reflects the evaluation value of the advertisement version content performed by the member evaluating the advertisement content in real time to perform the function of indicating the popularity of the advertisement version contents displayed under the original advertisement content in real time. do.

To this end, when the evaluation of the advertisement version content of the advertisement content is performed and registered, the ranking is added by adding it with the existing evaluation result and the ranking of the advertisement version content provided under the original advertisement content is changed according to the ranking.

The point management unit 40h performs a function of managing points according to the processing of the profit sharing unit granted to the editing participants and the evaluation participants according to the evaluation of the advertisement content, and the corresponding point management data is stored in the point database.

The payment performing unit 40i provides a means for paying the advertisement request fee according to the advertisement registration and receives the payment and stores the corresponding payment contents in the payment database.

The member authentication server 50 receives member authentication information from a user terminal connected to the system and determines whether or not a match is performed to perform member authentication. If the result of the authentication is correct, the service is allowed and if it is not correct, the user is requested to register or re-enter the member authentication information.

The database server 60 is a member database (60a), advertising database (60b), advertising version database (60c), point database (60d), revenue distribution database (60e), evaluation database (60f), payment database (60g) Consists of.

The member database 60a stores general member and editor member information that can be provided with content services through the one source multi-version system according to an embodiment of the present invention, and includes member ID, password, phone number, address, email, and residents. Information such as number, name and editor registration.

The advertisement database 60b stores the contents registered by the advertisement client through the advertisement registration unit and includes information such as an advertisement file, title, description, advertisement number, advertisement fee, advertisement period, advertisement closing conditions, and the like.

The advertisement version database 60c stores information registered by an editor having an editing authority by the advertisement version registration unit, which is information such as an advertisement version file, an advertisement number, an advertisement version title, an advertisement version style, and an advertisement version content.

The point database 60d stores point information according to the processing of the revenue share unit according to the activities of the evaluators and the advertisement version editors of the advertisement contents.

The revenue distribution database 60e stores revenue distribution editors, distribution amounts and evaluation participants and distribution amount information according to the distribution conditions based on the evaluation information according to the evaluation result of the content version of the advertisement version of the content evaluator, which is performed by the revenue distribution unit. Information generated.

The evaluation database 60f stores the advertisement version evaluator by evaluating the corresponding advertisement version contents through the evaluation interface provided by the evaluating unit 40c. The evaluation database 60f stores the grade or score of the advertisement version contents and the evaluation rating. .

The payment database 60g stores the payment means, the payment date, the payment amount, the advertisement registration number, etc. of the advertisement request cost of the advertisement client.

In the embodiment of the present invention, the components of the processing server and the web server are shown to operate in the server, but the present invention is not limited thereto and may be implemented as an independent server to process corresponding functions if necessary, and the database server may also be described above. It is not limited to being classified as such.

An advertisement method and system according to an embodiment of the present invention configured as described above will be described with reference to the drawings.

4 is a flowchart illustrating a process of providing an original advertisement content editor to be edited according to an exemplary embodiment of the present invention.

First, the content editor accesses the system through the user terminal 10 (S101).

Perform member authentication to perform the editor-provided function (S102). Here, the editor enters the member ID and password given to him and performs member authentication. If the result is not correct, the user will be prompted to re-enter the membership authentication information or join the membership.

The editor who has completed member authentication requests editable advertisement registration information (S103). This is provided by selecting the information request menu.

According to the request for information, editable advertisement registration information registered in the system is provided (S104). It retrieves the corresponding information from the advertisement database and the advertisement version database of the database server, arranges the list in a predetermined order, and provides additional information according to the editor's choice.

If the advertisement registration content to be edited is selected, the original advertisement content to which the download right is granted is downloaded to the editor's user terminal 10 and stored (S105).

The editor who has completed the member authentication requests registration of the edited advertisement version (S106). This will be provided by selecting the advertisement version registration menu.

The advertisement version registration interface is provided (S107). This is performed by the advertisement version registration unit and provides an advertisement version registration interface to the editor's user terminal.

The editor enters the information according to the items provided in the provided advertisement version registration interface and attaches the advertisement version file stored in the user terminal and selects the registration button (S108).

The registered advertisement version content is stored in the advertisement version database (S109).

5 is a view illustrating a process of evaluating advertisement content and advertisement version content and processing thereof according to an embodiment of the present invention.

First, the general member accesses the system through the user terminal (S201).

Perform member authentication to perform the general member provision function (S202). Here, the general member enters the member ID and password granted to him and performs member authentication. If the result is not correct, the user will be prompted to re-enter the membership authentication information or join the membership.

Information on the advertisement content and the advertisement version content provided by the system is provided to the member who has completed the member authentication (S203). It retrieves the corresponding information from the advertisement database and the advertisement version database of the database server, arranges the list in a predetermined order, and provides additional information according to the selection of the general member.

By selecting the advertisement and advertisement version content that you want to view, the corresponding advertisement content is read (S204).

After viewing the advertisement content and the advertisement version content, the evaluation interface is provided to the viewed member (S205). This is performed by the evaluation performing unit, and when the viewing of the advertisement content and the advertisement version content is completed, the evaluation interface is provided to the user.

The system receives the evaluation information input through the provided evaluation interface and stores it (S206). The advertisement content evaluator grades or scores the corresponding advertisement version contents through the provided evaluation interface and inputs a review rating, and the input contents are stored in the evaluation database.

Including the additional evaluation information of the general member, the evaluation ranking of the advertisement version is processed (S207). This is handled by the evaluation ranking providing unit, and the evaluation ranking providing unit 40g reflects the evaluation value of the advertisement version content performed by the member evaluating the advertisement content in real time, so that the popularity of the advertisement versions displayed under the original advertisement content is reflected. It displays the function in real time.

To this end, when the evaluation of the advertisement version content of the advertisement content is performed and registered, the ranking is added by adding it with the existing evaluation result and the ranking of the advertisement version content provided under the original advertisement content is changed according to the ranking.

In addition, according to a preferred embodiment of the present invention, the evaluator's evaluation data on the advertisement version content is added to the revenue distribution condition set in the profit sharing unit by adding up the advertisement period or a predetermined period or the number of impressions. Accordingly, the evaluation data is processed to calculate and store the revenue distribution target editor and revenue distribution amount, and the revenue distribution evaluator and revenue distribution amount.

6 illustrates an advertisement registration process by an advertisement client according to an embodiment of the present invention.

First, the advertisement client accesses the system through the user terminal (S301).

The member authentication is performed to perform the advertisement registration function (S302). Here, the advertisement client enters the member ID and password granted to him and performs member authentication. If the result is not correct, the user will be prompted to re-enter the membership authentication information or join the membership.

Advertisement registration request for advertisement registration (S303). This is provided by selecting an advertisement registration request menu.

According to the advertisement registration request, the advertisement registration interface provides the advertisement registration interface to the user terminal of the advertisement client (S304).

Registration is performed by inputting an advertisement content file and advertisement conditions according to the input format provided by the provided advertisement registration interface (S305).

The registered advertisement content is transmitted to the system and stored in the advertisement database (S306).

In operation S307, a payment means for receiving an advertisement fee according to the registered advertisement content is provided. Payment is provided by credit card, smart card, cultural gift certificate, mobile phone payment, ARS payment, repayment payment, and point payment.

When the payment is completed, the payment information is stored in the payment database (S308). Through this process, the advertisement is registered.

Advertising methods and systems are provided through the above methods.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

Through the present invention, the advertisement client obtains various advertisement content versions at low cost and has a voluntary advertisement delivery effect by participants.

In addition, editorial participants have the effect of sharing part of the advertising expenses according to the evaluation of general members.

In addition, general members can see more interesting advertising content and have the effect of obtaining points according to the evaluation participation.

Claims (6)

A) the advertisement client registers and stores the advertisement content and conditions for the advertisement request; B) the registered advertisement request is provided to the editorial participants; C) storing the various versions of the advertisement content produced by the editing participants; D) providing the general members with various versions of the advertisement contents and the original advertisement contents produced; E) the general member examines and evaluates the various versions of the advertising content and stores the evaluation results; F) calculating revenue distribution based on the evaluation result and storing the calculated revenue distribution result The method of claim 1, wherein the performing of step A) includes storing the advertisement file, title, description, advertisement number, advertisement fee, advertisement period, advertisement closing conditions, etc. inputted in the advertisement registration interface provided by the advertisement registration unit. Featured advertising method and system The method of claim 1, wherein the step C) is performed in which an advertisement number, an advertisement version title, an advertisement version style, an advertisement version content, a file, etc. inputted in the advertisement version registration interface provided by the advertisement version registration unit are stored in the advertisement version database. Advertising method and system characterized in that The method and system of claim 1, wherein the performing of step E) comprises storing a grade, a score, a rating, and the like for the advertisement version input to the evaluation interface provided by the evaluation execution unit. The method of claim 1, wherein the performing of step F) comprises the step of retrieving the evaluation contents of the corresponding advertisement version from the evaluation database by the revenue distribution unit, processing the advertisement version according to the revenue distribution conditions, and storing the processing result in the revenue distribution database. Method and system According to claim 5, the profit sharing condition is divided into all the ad version editors participating on the basis of the percentage according to the popularity rating or grade, or a competition method such as assigning according to the ranking to the ad version editors in a certain rank. Advertising method and system characterized in that

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