KR102644154B1 - Channel occupation rate allocating method and broadcast transmission method using thereof - Google Patents

Abstract

The present invention relates to a channel share allocation method for suggesting a method for occupying channels between service providers who wish to provide broadcasting services through broadcasting channels and a broadcast transmission method using the same, which includes the steps of A) setting a standard fee for each channel ; B) receiving information on the desired market share and desired rate for each channel from each service provider; C) setting a competitive service provider group for each channel by determining a competing service provider among the service providers to which a share will be allocated based on the desired rate and the standard rate; and D) allocating a share to a service provider within the competitive service provider group set for each channel according to the desired share and the desired rate; It includes, and steps A) through D) may be repeatedly performed until all occupancies for all channels are assigned.

Description

Channel share allocation method and broadcast transmission method using the same {CHANNEL OCCUPATION RATE ALLOCATING METHOD AND BROADCAST TRANSMISSION METHOD USING THEREOF}

The present invention relates to a channel occupancy allocation method and a broadcast transmission method using the same. More specifically, a channel occupancy allocation method for suggesting a method for occupying a channel between service providers who wish to provide broadcasting services through a broadcast channel, and the same. It is about the broadcast transmission method used.

T-commerce is a word that combines TV and commerce and refers to commerce through television. T-commerce is a concept compared to E-commerce, which means Internet electronic commerce, and is being widely used along with E-commerce with the recent development of display technology and communication technology. Using T-commerce, orders and payments can be made immediately by indicating the intention to purchase a product by operating a control device such as a remote control while watching television.

In order to advertise products through television, various product advertising service providers such as home shopping can participate.

As the TV home shopping market grows with the recent emergence of T-commerce operators, competition to secure channels is intensifying. In particular, competition among home shopping operators to secure channels is fierce for the relatively first channel numbers located between terrestrial and comprehensive channels.

The conventional channel allocation method involves a paid broadcasting operator assigning the channel number to the operator offering the highest transmission fee among multiple home shopping operators wanting the same channel number.

However, this method may require excessive investment costs compared to the expected profit for home shopping operators who have secured channels in the first numbered range by offering the highest amount, and for operators who have secured channels in the relatively lower numbered range by offering even a slightly lower amount. has the problem of declining sales due to low viewership ratings.

Therefore, a method is required to induce fair price competition between multiple product advertising service providers and to fairly distribute service users according to assigned channels.

The purpose of the channel share allocation method and broadcast transmission method using the same according to an embodiment of the present invention is to induce fair price competition when broadcasting operators allocate channels between service providers such as home shopping operators.

In addition, the channel share allocation method and the broadcast transmission method using the same according to an embodiment of the present invention allow a broadcasting operator to fairly distribute service users to the service provider according to the assigned channel when allocating channels between service providers such as home shopping operators. There is another purpose in suggesting a method of distribution.

In order to solve the above problem, the channel share allocation method according to an embodiment of the present invention includes the steps of A) setting a standard rate for each channel; B) receiving information on the desired market share and desired rate for each channel from each service provider; C) setting a competitive service provider group for each channel by determining a competing service provider among the service providers to which a share will be allocated based on the desired rate and the standard rate; and D) allocating a share to a service provider within the competitive service provider group set for each channel according to the desired share and the desired rate; It includes, and steps A) through D) may be repeatedly performed until all occupancies for all channels are assigned.

The standard fee may be the unit price of occupancy, which is the price per minimum unit of allocated occupancy.

Step C) includes: C-1) calculating a desired share price for each service provider by dividing the desired rate of each service provider included in the competitive service provider group by the desired share of each service provider; and C-2) comparing the desired occupancy unit price with the standard rate and including a service provider that provides a desired occupancy rate higher than the standard rate for the channel into the competitive service provider group.

The step D) includes the steps of D-1) calculating the average unit price of the desired market share of the competitive service provider group for each channel; D-2) selecting the channel with the highest desired average unit price among unselected channels; D-3) allocating the share of the selected channel in order from the service provider with the highest desired share price in the selected channel; It may include steps D-2) through D-3) that are repeatedly performed until all channels are selected by step D-2).

The step D-3) includes the steps of D-3-1) comparing the unallocated share of the channel selected in step D-2) with the service provider's desired share for the selected channel; and D-3-2) If the unassigned share is more than the service provider's desired share for the selected channel, assign the service provider's desired share for the selected channel to the service provider, and the unassigned share is allocating the unallocated share to the service provider if it is less than the service provider's desired share for the always-selected channel; may include.

When all shares of all channels are allocated, each service provider may have the same sum of shares for all channels.

A broadcast transmission method according to another embodiment of the present invention to solve the above problem includes the steps of: E) allocating a market share for each channel to a service provider for one or more channels; and F) allocating service users watching channels with assigned occupancy rates to service providers according to the occupancy rates of the service providers occupying the channel, but allocating so that service users do not watch broadcasts from the same service provider on multiple channels. ; and G) a step where the service provider transmits broadcasts to service users assigned to each channel according to the assigned share; may include.

Step E) includes A) setting a standard rate for each channel; B) receiving information on the desired market share and desired rate for each channel from each service provider; C) setting a competitive service provider group for each channel by determining a competing service provider among the service providers to which a share will be allocated based on the desired rate and the standard rate; and D) allocating a share to a service provider within the competitive service provider group set for each channel according to the desired share and the desired rate; It includes, and steps A) through D) may be repeatedly performed until all occupancies for all channels are assigned.

The standard fee may be the unit price of occupancy, which is the price per minimum unit of allocated occupancy.

Step C) includes: C-1) calculating a desired share price for each service provider by dividing the desired rate of each service provider included in the competitive service provider group by the desired share of each service provider; and C-2) comparing the desired occupancy unit price with the standard rate and including a service provider that provides a desired occupancy rate higher than the standard rate for the channel into the competitive service provider group; may include.

The step D) includes the steps of D-1) calculating the average unit price of the desired market share of the competitive service provider group for each channel; D-2) selecting the channel with the highest desired average unit price among unselected channels; D-3) allocating the share of the selected channel in order from the service provider with the highest desired share price in the selected channel; It may include steps D-2) through D-3) that are repeatedly performed until all channels are selected by step D-2).

The step D-3) includes the steps of D-3-1) comparing the unallocated share of the channel selected in step D-2) with the service provider's desired share for the selected channel; and D-3-2) If the unassigned share is more than the service provider's desired share for the selected channel, assign the service provider's desired share for the selected channel to the service provider, and the unassigned share is allocating the unallocated share to the service provider if it is less than the service provider's desired share for the always-selected channel; may include.

When all shares of all channels are allocated, each service provider may have the same sum of shares for all channels.

The channel share allocation method and the broadcast transmission method using the same according to an embodiment of the present invention can induce fair price competition when broadcasting operators allocate channels between service providers such as home shopping operators.

In addition, the channel share allocation method and the broadcast transmission method using the same according to an embodiment of the present invention allow a broadcasting business operator to fairly distribute service users to the service provider according to the assigned channel when allocating channels between service providers such as home shopping operators. We can suggest a way to distribute it.

1 is a flowchart illustrating a method of allocating a channel share according to an embodiment of the present invention.
FIG. 2 is a diagram to explain in more detail the competitive service provider group setting step in FIG. 1.
FIG. 3 is a flow chart to explain the share allocation step in FIG. 1 in more detail.
Figures 4 to 16 are diagrams illustrating the channel share allocation method in more detail.
Figure 17 is a flowchart for explaining a broadcast transmission method using a channel share allocation method according to another embodiment of the present invention.
Figures 18 and 19 are diagrams illustrating in more detail the broadcast transmission method using the channel share allocation method of Figure 17.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail through detailed description. However, this is not intended to limit the present invention to specific embodiments, and the present invention should be understood to include all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention.

In describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. In addition, numbers (eg, first, second, etc.) used in the description of this specification are merely identifiers to distinguish one component from another component.

In addition, in this specification, when a component is referred to as "connected" or "connected" to another component, the component may be directly connected or directly connected to the other component, but specifically Unless there is a contrary description, it should be understood that it may be connected or connected through another component in the middle.

1 is a flowchart illustrating a method of allocating a channel share according to an embodiment of the present invention.

The channel share allocation method according to an embodiment of the present invention includes a standard rate setting step for each channel (S100), a step of receiving information on the desired share and desired rate (S200), a competitive service provider group setting step (S300), and a service provider It may include a share allocation step (S400).

The channel share allocation method according to the embodiment of the present invention can be performed by a paid broadcasting business operator that provides the right to use the channel to a business such as a product advertising service provider that operates home shopping and receives a channel-specific transmission fee in return. there is. The channel share allocation method can be performed through a process in which data is collected and processed by a processor included in the paid broadcasting service provider's server. The paid broadcasting service provider's server may include a communication device to connect to the service provider and a database to store data generated during the information processing process. Additionally, the channel share allocation method may be performed by an application or separate software installed on the paid broadcasting service provider's server, etc. Hereinafter, a paid broadcasting business operator is defined as a performing entity in the embodiment of the present invention and includes a computer program or server operated by a paid broadcasting business operator.

Paid broadcasting operators can operate multiple channels to rent to service providers. Here, the service provider may be a business that provides product advertising broadcasts, such as home shopping. There may be many service providers who wish to use the paid broadcasting service provider's channels, and they can rent the channel for a certain period of time by paying a small fee to the paid broadcasting service provider. In an embodiment of the present invention, a service provider may rent a portion of a channel in the form of a share rather than exclusively renting the entire channel provided by a paid broadcasting service provider, and a detailed description of this will be provided later.

The standard fee setting step for each channel (S100) may refer to the step of setting a standard fee for each channel for all channels to be rented by a paid broadcasting operator to a service provider.

The standard fee may refer to the occupancy unit price, which is the price per minimum unit of occupancy allocated to the service provider. The share price can be calculated through a percentage. For example, if the total market share of one channel is 100%, the paid broadcasting operator can distribute and allocate the market share to multiple service providers. At this time, the standard fee may be set at a price of 1% of the channel share. For channels in the first numbered range or channels with a high preference, paid broadcasting operators can set the standard fee for that channel higher in consideration of profits, and for channels in the lower numbered range or channels with lower preferences, in order to rent the channel to more service providers. The standard fee can be lowered.

The standard fee set by the paid broadcasting operator can be the primary standard for selecting a service provider that can rent channels at a later stage.

The step of receiving information on the desired market share and desired rate (S200) may be a step in which a paid broadcasting business operator receives information on the desired market share and desired rate for each channel from each service provider.

A plurality of service providers may present to the paid broadcasting operator a desired rate and desired market share for a desired channel among the channels provided by the paid broadcasting operator, taking into account product advertising strategies or profits.

The competitive service provider group setting step (S300) may refer to a step of setting a competitive service provider group for each channel by determining a competitive service provider to which a share will be allocated among service providers based on the desired rate and the standard rate.

In more detail, the competitive service provider group setting step (S300) may include calculating a desired share price and including a service provider in the competitive service provider group, a detailed description of which will be provided later.

The step of allocating a share to a service provider (S400) may refer to a step of allocating a share to a service provider within the competitive service provider group set for each channel according to the desired share and the desired rate.

In more detail, the step of allocating a share to a service provider (S400) may include a step of calculating the average desired share price, a step of selecting a channel with the largest average value of the desired share price among unselected channels, and a step of allocating a share to the selected channel, A detailed description of this will be provided later.

When the share allocation step (S400) for the above-mentioned service provider is completed, the paid broadcasting operator can check whether all shares for all channels have been allocated (S500). Here, if the allocation of all shares to all channels has not been completed, the previous steps (S100, S200, S300, S400) can be repeated by setting a standard fee for each channel for channels for which no shares have been allocated. This repeated performance can be performed until all occupancy allocations for all channels are completed.

FIG. 2 is a diagram illustrating the competitive service provider group setting step (S300) in FIG. 1 in more detail.

Referring to FIG. 2, the competitive service provider group setting step (S300) may include calculating a desired share price (S310) and including a service provider in the competitive service provider group (S320).

The step of calculating the desired occupancy rate (S310) may mean calculating the desired occupancy rate for each service provider by dividing the desired rate of each service provider included in the competitive service provider group by the desired occupancy rate of each service provider. For example, in the case of a service provider that sets the desired rate at 10 billion won and the desired market share at 10% for a certain channel, the desired share unit price may be 1 billion won divided by 10 billion won.

The competitive service provider group setting step (S320) may refer to a step of comparing the desired occupancy rate and the standard rate and including a service provider that provides a desired occupancy rate higher than the standard rate of the channel into the competitive service provider group. . Here, the competitive service provider group refers to a group including service providers who propose a desired share price higher than the standard rate in a specific channel. In other words, the paid broadcasting operator may exclude service providers who propose a desired share price less than the standard rate from the share allocation target for the channel in the competitive service provider group setting step (S320).

FIG. 3 is a flow chart to explain the share allocation step (S400) in FIG. 1 in more detail. Referring to FIG. 3, the occupancy allocation step (S400) includes a step of calculating the average desired occupancy unit price (S410), a step of selecting a channel with the highest average value of the desired occupancy unit price among unselected channels (S420), and a step of allocating a occupancy rate to the selected channel. (S430) may be included.

The desired occupancy rate average calculation step (S410) may mean calculating the desired occupancy average unit price of the competitive service provider group for each channel. The average desired share price refers to the average value of the desired share price presented by service providers belonging to a competitive service provider group set for each channel.

The channel selection step (S420), which has the highest average value of the desired occupancy unit price among the unselected channels, calculates the average of the desired occupancy unit prices of the service providers included in the competitive service provider group for each channel, and calculates the average of the desired occupancy unit price among the unselected channels. This may refer to the step of selecting the channel with the largest average value.

The step of allocating a occupancy rate to the selected channel (S430) may refer to a step of allocating the occupancy rate of the selected channel to the service provider in the order of the desired occupancy unit price of the selected channel.

Here, the step of allocating a share to the selected channel (S430) is more specifically, the unassigned share of the channel selected in the step of selecting a channel with the highest average value of the desired share price among the unselected channels (S420) and the selected channel of the service provider. If the desired share of the service provider is compared and the unassigned share is greater than or equal to the service provider's desired share of the selected channel, the desired share of the service provider for the selected channel is assigned to the service provider, and the unassigned share is assigned to the service provider. If the occupancy rate is less than the desired occupancy rate for the service provider's always selected channel, the step of allocating the unallocated occupancy rate to the service provider may be performed.

At this time, the step of comparing the unassigned share and the desired share of the service provider can be performed starting from the service provider with the highest desired share price, and can be performed in the order of the highest desired share price for all competing service providers in the channel. .

Thereafter, until all channels are selected, the desired occupancy unit price average calculation step (S410), the channel selection step with the highest average desired occupancy price among the unselected channels (S420), and the occupancy allocation step to the selected channel (S430) are performed. Can be performed repeatedly.

4 to 16 show in more detail the process of performing the channel share allocation method according to an embodiment of the present invention, where service providers A, B, and C use channels 10, 20, and 30 of a paid broadcasting operator. Let us give an example of wanting to allocate a share. 4 to 16, it is assumed that the minimum unit of allocated channel share is 1%. Therefore, the standard rate per channel means the price per 1%.

The description through FIGS. 4 to 16 is an exemplary description to help understand the present invention, and there may be fewer or more service providers than three service providers as described above. Additionally, as described above, fewer or more channels than three channels may be provided by a paid broadcasting service provider.

Referring to FIG. 4, the paid broadcasting operator sets a standard rate for each channel, and in order to allocate shares for channels 10, 20, and 30 for service providers A, B, and C, You can see that information about the desired rate and desired occupancy rate has been provided.

In Figure 4, the paid broadcasting operator set the standard fee as 300 million won for channel 10, 200 million won for channel 20, and 300 million won for channel 30. Service provider A set the desired fee for channel 10 at KRW 30 billion and the desired occupancy rate at 100%. Service provider B set a desired rate of KRW 20 billion and a desired market share of 50% for channel 10, and set a desired rate of KRW 9 billion and a desired market share of 50% for channel 20. Service provider C sets the desired rate at KRW 10 billion and the desired market share at 30% for channel 10, and sets the desired rate at KRW 8 billion and the desired market share at 30% for channel 20, and sets the desired rate at 30% for channel 30. The fee was set at 6 billion won and the desired market share was set at 40%.

At this time, in the case of a desired fee of KRW 9 billion and a desired market share of 50% set by service provider B for channel number 20, the desired unit price of market share is KRW 180 million as a result of dividing KRW 9 billion by 50. Since the standard fee set by the paid broadcasting operator for channel 20 is 200 million, service provider B who proposes a lower desired share price is excluded from the competitive service provider group.

That is, the competitive service provider group on channel 10 includes service providers A, B, and C, the competitive service provider group on channel 20 includes only service provider C, and the competitive service provider group on channel 30 includes only service provider C. .

Figure 5 shows the results of calculating the average of the desired share price for each channel. In the case of channel 10, service provider A's desired occupancy unit price is 300 million, service provider B's desired occupancy unit price is 400 million, service provider C's desired occupancy unit price is 333 million, and the average of each service provider's desired occupancy price is You can see that the result is 343 million. The average unit price of the desired share of other channels calculated in the same way is 266 million won for channel 20 and 150 million won for channel 30.

Figure 6 illustrates the occupancy allocation ranking for channel 10, which has the highest average unit price for the desired occupancy rate. The competing service provider group for channel 10 includes service providers A, B, and C. Among these, service provider B, which proposed the highest desired share price of 400 million, is assigned first priority in channel 10. Service provider C, who proposed the next highest desired share price of KRW 333 million, will be assigned a share for channel 10 in second place, and service provider A, who presented the lowest desired share price, will be allocated a share for channel 10 in third place. Share is allocated.

Therefore, if service provider B is assigned a 50% share of channel 10 and service provider C is given a 30% share of channel 10, service provider A is allocated the remaining 20% share of channel 10. You will receive it. As a result, service provider A is allocated only 20% of the 100% share originally hoped for for channel 10.

According to the share allocation results, service provider A pays a fee of KRW 6 billion for channel 10, service provider B pays a fee of KRW 20 billion for channel 10, and service provider C pays a fee of KRW 10 billion for channel 10. It is set to be done.

The share allocation for channel 10 can be completed using the above method. Afterwards, share allocation can also be performed for the remaining channels 20 and 30.

Figure 7 shows the market share allocation results for channel 20, and Figure 8 shows the market share allocation results for channel 30. As mentioned above, since service provider B is the only service provider included in the competing service provider group for channels 20 and 30, the share is allocated only to service provider B at the current stage.

Figure 9 shows the unassigned share for each channel after share allocation is made through the process of Figures 4 to 8. Because unallocated shares remain for channels 20 and 30, paid broadcasting operators can again receive desired rates and desired shares from service providers A and B, which have not been allocated all shares.

Before receiving the additional desired rate and desired share, the paid broadcasting operator can re-set the standard rate for channels with remaining unassigned share.

Figure 10 shows the desired rates and desired occupancy rates received secondarily from service providers A and B. The competitive service provider group reset for channel 20 includes service providers A and B, and the competitive service provider group reset for channel 30 includes service provider B.

Figure 11 shows the average desired occupancy unit price according to the desired rate and desired occupancy rate received in the second round. It can be seen that the average desired share price for channel 20 is 317 million won, and the average desired share price for channel 30 is 150 million won.

Figure 12 shows that occupancy allocation was performed in the same manner as described above for channel 20, which has a high desired occupancy average unit price. For channel 20, the desired market share of 30% is assigned as the highest priority to service provider B, which has the highest desired market share price. And 40% of the unallocated share of channel 20 is allocated to service provider A. Service provider A proposed a desired fee of KRW 24 billion and a desired occupancy rate of 80% for channel 20, but the desired occupancy unit price was lower than that of service provider B, so it was pushed out of priority and was allocated only 40% of the occupancy rate for channel 20.

Figure 13 shows the market share allocation results for channel 30. Once the share allocation for channel 20 is completed, share allocation can also be made for the remaining channel, channel 30. Since there is only service provider B in the competing service provider group for channel 30, the share of channel 30 is allocated only to service provider B.

Figure 14 shows the results of share allocation for each channel and the unassigned share through the process of Figures 10 to 13.

Figure 15 shows the result of assigning the unassigned share to service provider A for channel 30, where the unallocated share remains.

Figure 16 shows the occupancy rates finally allocated to service providers A, B, and C allocated in three rounds and the fees to be paid.

Figure 17 is a flowchart for explaining a broadcast transmission method using a channel share allocation method according to another embodiment of the present invention. Referring to FIG. 17, the broadcast transmission method includes the steps of allocating a market share for each channel (S600), allocating service users according to the channel market share of the service provider (S700), and transmitting the broadcast to service users (S800). may include. In describing FIG. 17, descriptions of configurations or effects that overlap with the previous content will be omitted.

The broadcast transmission method includes the step of allocating the share for each channel (S600), the step of setting the standard rate for each channel (S100) previously described in FIG. 1, the step of receiving information about the desired share and desired rate (S200), and the step of receiving information about the desired share and desired rate (S200). The step may include a group setting step (S300) and a share allocation step (S400) to the service provider.

In the step of allocating service users according to the channel occupancy rate of the service provider (S700), service users watching a channel with an assigned occupancy rate are assigned to the service provider according to the occupancy rate of the service provider occupying the channel, and the service user watches a channel with an assigned occupancy rate. This may refer to the step of allocating channels to avoid watching broadcasts from the same service provider.

The step of transmitting a broadcast to service users (S800) may refer to a step in which a service provider transmits a broadcast to service users assigned to each channel according to the assigned share.

Figures 18 and 19 are diagrams illustrating in more detail the broadcast transmission method using the channel share allocation method of Figure 17. Figures 18 and 19 are diagrams illustrating in more detail the step (S700) of allocating service users according to the channel share of the service provider in Figure 17. FIGS. 18 and 19 are diagrams for continuing the content explained with reference to FIGS. 4 to 16 .

Referring to Figure 18, as a result of share allocation, channel 10 was assigned a 20%, 50%, and 30% share to service providers A, B, and C, respectively, and channel 20 was assigned a share of 20%, 50%, and 30% to service providers A, B, and C, respectively. It can be seen that 40%, 30%, and 30% of the shares were allocated, and for channel 30, 40%, 20%, and 20% of the shares were allocated to service providers A, B, and C, respectively.

Referring to Figure 19, it can be seen that service users are allocated according to the share allocated to each service provider. Service users can be divided into the number of blocks equal to the minimum unit of occupancy or a higher percentage.

In Figure 19, one block can be understood as a concept corresponding to 10% of service users. Service users can be equally divided by the number of blocks and included in each block. In this process, all service users can be divided equally into blocks by using a hash value for the service use ID value for each service user.

Each service provider can be assigned a block corresponding to the market share for the channel that has secured the market share. In the example of FIG. 18 above, assuming that one block means a 10% market share, service provider A has 2 blocks for channel 10, 4 blocks for channel 20, and 4 blocks for channel 30. Blocks can be assigned. Service provider B can be allocated 5 blocks for channel 10, 3 blocks for channel 20, and 2 blocks for channel 30. Additionally, service provider C can be assigned 3 blocks for channel 10, 3 blocks for channel 20, and 4 blocks for channel 30. At this time, blocks allocated to service providers must be distributed so that service users within one block do not watch broadcasts from the same service provider across different channels.

In other words, as shown in Figure 19, the service user belonging to block #1 watches the commercial of service provider A on channel 10, the commercial of service provider C on channel 20, and the commercial of service provider C on channel 30. You watch B's commercial. On the other hand, service users belonging to block #8 watch service provider C's commercial on channel 10, service provider B's commercial on channel 20, and service provider A's commercial on channel 30. You will be watching.

Above, embodiments of the present invention have been described with reference to the attached drawings, but those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical idea or essential features. You will understand that it exists. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

S100: Standard rate setting step for each channel
S200: Step of receiving information about desired occupancy rate and desired rate
S300: Competitive service provider group setting step
S400: Occupancy allocation step to service provider

Claims (15)

A) setting a standard rate for a channel;
B) receiving information on the desired share and desired rate for the channel from a plurality of service providers;
C) setting a competing service provider group for the channel by determining a competing service provider to be allocated a share among the service providers based on the desired rate and the standard rate; and
D) allocating a share to the competitive service provider in the competitive service provider group set for the channel according to the desired share and the desired rate; Including,
The channel share allocation method, characterized in that the share is a ratio of the service users who watch the channel to be allocated to the competitive service provider. According to paragraph 1,
A channel share allocation method, characterized in that the channels are a plurality of channels. According to paragraph 2,
Steps A) through D) are repeatedly performed until all occupancies of the plurality of channels are assigned. The method of claim 1, wherein the standard fee is
A channel share allocation method characterized in that the share price is the minimum unit price of the allocated share. The method of claim 4, wherein step C) is
C-1) calculating a desired occupancy unit price for each service provider by dividing the desired rate of the service provider by the desired occupancy rate of the service provider; and
C-2) A channel share allocation method comprising comparing the desired occupancy unit price and the standard rate and including the service provider who provided the desired occupancy rate higher than the standard rate into the competitive service provider group. . The method of claim 2, wherein step D) is
D-1) calculating the average unit price of the desired market share of the competitive service provider group for each channel;
D-2) selecting the channel with the highest average unit price of the desired share; and
D-3) allocating a share of the selected channel in order from the competitive service provider with the highest desired share price in the selected channel; Including,
The channel share allocation method is characterized in that steps D-2) through D-3) are repeatedly performed until all channels are selected by step D-2). The method of claim 6, wherein step D-3) is
D-3-1) Comparing the unallocated share of the channel selected in step D-2) with the desired share of the competing service provider for the selected channel; and
D-3-2) If the unassigned share is more than the competitive service provider's desired share for the selected channel, allocate the competitive service provider's desired share for the selected channel to the competitive service provider, and assign the unassigned share to the competitive service provider. If the market share is less than the competitive service provider's desired share for the always selected channel, allocating the unallocated share to the competitive service provider; A channel share allocation method comprising: According to claim 3, when all shares of all channels are assigned,
A channel share allocation method wherein each of the competing service providers has the same sum of shares for all channels. E) allocating a market share for each channel to a service provider for each channel with respect to one or more channels;
F) allocating service users watching the channel to the service provider according to the service provider's market share, but allocating the service users so that they do not watch broadcasts of the same service provider on a plurality of different channels; and
G) a step of the service provider transmitting a broadcast to the service users assigned to each channel according to the assigned share. The method of claim 9, wherein step E) is
A) setting a standard rate for each channel;
B) receiving information on the desired market share and desired rate for each channel from a plurality of service providers;
C) setting a competitive service provider group for each channel by determining a competing service provider among the service providers to which a share will be allocated based on the desired rate and the standard rate; and
D) allocating a share to the competitive service provider in the competitive service provider group set for each channel according to the desired share and the desired rate; Including,
A broadcast transmission method using channel occupancy rates, wherein steps A) through D) are repeated until all occupancies for all channels are assigned. The method of claim 10, wherein the standard fee is
A broadcast transmission method using channel share, characterized in that the share price is the minimum unit price of the assigned share. The method of claim 11, wherein step C) is
C-1) calculating a desired occupancy unit price for each service provider by dividing the desired rate of the service provider by the desired occupancy rate of the service provider; and
C-2) Comparing the desired occupancy unit price with the standard rate and including the service provider who provided the desired occupancy rate higher than the standard rate into the competitive service provider group using channel share. How to transmit a broadcast. The method of claim 10, wherein step D) is
D-1) calculating the average unit price of the desired market share of the competitive service provider group for each channel;
D-2) selecting the channel with the highest average unit price of the desired share; and
D-3) allocating the occupancy rate of the selected channel in order from the service provider with the highest desired occupancy unit price; Including,
A broadcast transmission method using channel occupancy, characterized in that steps D-2) through D-3) are repeatedly performed until all channels are selected by step D-2). The method of claim 13, wherein step D-3) is
D-3-1) Comparing the unallocated share of the channel selected in step D-2) with the service provider's desired share of the selected channel; and
D-3-2) If the unassigned share is more than the service provider's desired share for the selected channel, assign the service provider's desired share for the selected channel to the service provider, and the unassigned share is the A broadcast transmission method using a channel occupancy rate, comprising the step of allocating the unassigned occupancy rate to the service provider if it is less than the service provider's desired occupancy rate for the always selected channel. According to claim 10, when all shares of all channels are allocated,
A broadcast transmission method using channel share, wherein each service provider has the same sum of share for all channels.

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