CN202855259U - LED electronic advertising device capable of carrying out interaction with mobile intelligent terminal - Google Patents

LED electronic advertising device capable of carrying out interaction with mobile intelligent terminal Download PDF

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Publication number
CN202855259U
CN202855259U CN2012204756743U CN201220475674U CN202855259U CN 202855259 U CN202855259 U CN 202855259U CN 2012204756743 U CN2012204756743 U CN 2012204756743U CN 201220475674 U CN201220475674 U CN 201220475674U CN 202855259 U CN202855259 U CN 202855259U
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China
Prior art keywords
intelligent terminal
mobile intelligent
controller
module
advertisement
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Expired - Fee Related
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CN2012204756743U
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Chinese (zh)
Inventor
孔静伟
李博涛
吴培
贺萌
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SHAANXI HAICHUANG ZHONGYING INFORMATION TECHNOLOGY CO LTD
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SHAANXI HAICHUANG ZHONGYING INFORMATION TECHNOLOGY CO LTD
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Priority to CN2012204756743U priority Critical patent/CN202855259U/en
Application granted granted Critical
Publication of CN202855259U publication Critical patent/CN202855259U/en
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Abstract

The utility model relates to an LED electronic advertising device capable of carrying out interaction with a mobile intelligent terminal. An advertisement acquisition electronic label is internally provided with a control module, an infrared unit in the control module is connected with a first controller, the first controller is connected with a simulation switch, the simulation switch is connected with a WiFi chip and a short-distance directional antenna, the short-distance directional antenna is in wireless connection with the mobile intelligent terminal, the mobile intelligent terminal is further in wireless connection with the infrared unit and a WiFi module in an advertisement information transmitter, the WiFi module is connected with a second controller, the second controller is connected with an advertisement information storage module and an advertisement download times statistical operation module, the second controller is connected with an LED electronic display screen through a multimedia interface, and the second controller is connected with a far-end server through a network adaption module. By utilizing the WiFi module already existing in the mobile intelligent terminal, advertisement information can be rapidly and conveniently acquired; transmission speed is fast; no flow fee is charged; user consumption is stimulated; economic benefit is good; statistical operation is carried out for active acquisition action of a user; and effective evaluation on a propaganda effect is realized.

Description

A kind of can with the mutual LED electronic advertising device of mobile intelligent terminal
Technical field
The utility model belongs to the advertisement information propagation technical field, relate in particular to a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal.
Background technology
At present LED electronic advertising device advertisement is seen everywhere, as on commercial street, square, park, the vehicles, the places such as subway, railway station, airport.The advantage of LED electronic advertising device advertisement is that expense is lower, but because ad content is simple, reproduction time is short, often can't pass on enough information to the consumer, more can't from ad content, obtain the profound information of audience, deepen the further understanding to audience.In addition and since outdoor advertising to as if movable people out of doors, these people have mobile character, so LED electronic advertising device advertisement receptance is difficult to estimate, simultaneously LED electronic advertising device ad content merely limited, advertisement delivery effect can't test and assess.
Summary of the invention
The purpose of this utility model be to provide a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is simple to be intended to solve ad content, reproduction time is short, often can't pass on enough information to the consumer, more can't from ad content, obtain the profound information of audience, intensification is difficult to estimate to the further understanding of audience and LED electric advertisement screen advertisement receptance, simultaneously the simple problem that can't test and assess of limited, advertisement delivery effect of LED electronic advertising device ad content.
To achieve these goals, the technical solution adopted in the utility model is: a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, include advertisement and obtain electronic tag, advertisement is obtained and is provided with control module in the electronic tag, the signal output part of the infrared unit in the control module links to each other with the first controller, the switch control end of the first controller links to each other with analog switch, the WiFi signal input part of analog switch links to each other with the signal output part of WiFi chip, the WiFi signal output part of analog switch links to each other with the WiFi signal input part of short distance directional antenna, short distance directional antenna and mobile intelligent terminal wireless connections, mobile intelligent terminal also carries out infrared induction with infrared unit, WiFi module wireless connections in mobile intelligent terminal and the advertising message transmitter, the input information output terminal of WiFi module links to each other with second controller, the storage control end of second controller is connected with the advertising message memory module, the statistics control end is connected with advertisement download time statistical module, the video output terminals of second controller links to each other with the LED electronic display by multimedia interface, and the network control end of second controller is connected with far-end server by network adaptation module.
The prompting control end of described the first controller links to each other with voice unit (VU), light unit in the reminding module respectively.
Described infrared unit adopts the sensing unit take sound as propagation medium.
Described infrared unit adopts the sensing unit take sound as propagation medium.
Described infrared unit adopts the sensing unit take electromagnetic wave as propagation medium.
Described infrared unit and short distance directional antenna are installed on the adjacent position of same level face, and the emission of infrared unit is consistent with the transmit direction of receive direction and short distance directional antenna.
Described mobile intelligent terminal is smart mobile phone, PAD or the notebook computer that the WiFi module is arranged.
Be used for to receive the signal that the mobile intelligent terminal request obtains advertising message, and send the advertisement that WiFi connects parameter and additional information to described mobile intelligent terminal and obtain electronic tag;
Be used for connecting parameter according to the WiFi of described mobile intelligent terminal output, setting up WiFi with described mobile intelligent terminal is connected, and according to the additional information of described mobile intelligent terminal output, in a plurality of expansion ad contents, pick out the expansion ad content that the advertisement with current broadcast is complementary, and will expand the advertising message transmitter that ad content sends to mobile intelligent terminal;
Be connected with the advertising message transmitter, according to the indication of advertising message transmitter, the LED electronic display of broadcasting advertisement content.
Further, described advertisement is obtained electronic tag and is further comprised: control module, reminding module, short distance directional antenna, WiFi module;
Described WiFi module, reminding module are connected with described control module respectively; Described short distance directional antenna and described control module are carried out wireless telecommunications.
Described infrared unit and described the first controller carry out radio communication, and described analog switch is connected with described the first controller.
Described WiFi module, network adaptation module, advertising message memory module, advertisement download time statistical module and LED electric advertisement screen are connected with described second controller respectively.
The beneficial effects of the utility model are:
The utility model provide can with the mutual LED electronic advertising device of mobile intelligent terminal, its advertisement is obtained electronic tag and is received the signal that the mobile intelligent terminal request obtains advertising message, and send WiFi to mobile intelligent terminal and connect parameter and additional information, the advertising message transmitter connects parameter according to the WiFi of mobile intelligent terminal output, setting up WiFi with mobile intelligent terminal is connected, and according to the additional information of mobile intelligent terminal output, in a plurality of expansion ad contents, pick out the expansion ad content that the advertisement with current broadcast is complementary, and will expand ad content and send to mobile intelligent terminal; This LED electronic advertising device is by the existing WiFi module of mobile intelligent terminal, so that the quick and convenient advertisement details of obtaining of user, and the information transfer rate between mobile intelligent terminal is fast, do not produce any campus network, the information that mobile intelligent terminal receives even effective voucher of can be used as a kind of and businessman agreement during for customer consumption directly, stimulate customer consumption, make publicity can bring more direct economic benefit, behavior is added up to user's active obtaining simultaneously, also can effectively test and assess to the effect of publicity, have stronger propagation and employment and be worth.
Description of drawings
Fig. 1 be the utility model embodiment provide can with the structured flowchart of the mutual LED electronic advertising device of mobile intelligent terminal.
Fig. 2 be the utility model embodiment provide can with the workflow diagram of the mutual LED electronic advertising device of mobile intelligent terminal.
Among the figure: 1, electronic tag is obtained in advertisement; 2, control module; 3, reminding module; 4, advertising message transmitter; 5, LED electronic display; 6, far-end server, 7, mobile intelligent terminal; 8, infrared unit; 9, short distance directional antenna; 10, the first controller; 11, analog switch; 12, voice unit (VU); 13, light unit; 14, WiFi chip; 15, second controller; 16, advertising message memory module; 17, advertisement download time statistical module; 18, multimedia interface; 19, WiFi module; 20, network adaptation module.
Embodiment
In order to make the purpose of this utility model, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the utility model is further elaborated.Should be appreciated that specific embodiment described herein only in order to explaining the utility model, and be not used in restriction the utility model.
Fig. 1 show that the utility model embodiment provides can with the structure of the mutual LED electronic advertising device of mobile intelligent terminal.For convenience of explanation, only show the part relevant with the utility model.
A kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, include advertisement and obtain electronic tag 1, advertisement is obtained and is provided with control module 2 in the electronic tag 1, the signal output part of the infrared unit 8 in the control module 2 links to each other with the first controller 10, the switch control end of the first controller 10 links to each other with analog switch 11, the WiFi signal input part of analog switch 11 links to each other with the signal output part of WiFi chip 14, the WiFi signal output part of analog switch 11 links to each other with the WiFi signal input part of short distance directional antenna 9, short distance directional antenna 9 and mobile intelligent terminal 7 wireless connections, mobile intelligent terminal 7 also carries out infrared induction with infrared unit 8, WiFi module 19 wireless connections in mobile intelligent terminal 7 and the advertising message transmitter 4, the input information output terminal of WiFi module 19 links to each other with second controller 15, the storage control end of second controller 15 is connected with advertising message memory module 16, the statistics control end is connected with advertisement download time statistical module 17, the video output terminals of second controller 15 links to each other with LED electronic display 5 by multimedia interface 18, and the network control end of second controller 15 is connected with far-end server 6 by network adaptation module 20.
The prompting control end of described the first controller 10 links to each other with voice unit (VU) 12, light unit 13 in the reminding module 3 respectively.
The sensing unit that described infrared unit 8 adopts take sound as propagation medium.
The sensing unit that described infrared unit 8 adopts take sound as propagation medium.
The sensing unit that described infrared unit 8 adopts take electromagnetic wave as propagation medium.
Described infrared unit 8 is installed on the adjacent position of same level face with short distance directional antenna 9, and the emission of infrared unit 8 is consistent with the transmit direction of receive direction and short distance directional antenna 9.
Described mobile intelligent terminal 7 is smart mobile phone, PAD or notebook computers that the WiFi module is arranged.
This LED electronic advertising device comprises:
Electronic tag 1 is obtained in advertisement, is used for receiving the signal that mobile intelligent terminal 7 requests obtain advertising message, and sends WiFi connection parameter and additional information to mobile intelligent terminal 7;
Advertising message transmitter 4, be used for connecting parameter according to the WiFi of mobile intelligent terminal 7 outputs, setting up WiFi with mobile intelligent terminal 7 is connected, and according to the additional information of mobile intelligent terminal 7 output, in a plurality of expansion ad contents, pick out the expansion ad content that the advertisement with current broadcast is complementary, and will expand ad content and send to mobile intelligent terminal 7.
Reminding module 3, short distance directional antenna 9 and WiFi chip 14 are connected with control module 2 respectively.
Infrared unit 8 is connected with the first controller 10, and the first controller 10 is connected with voice unit (VU) 12, light unit 13 and analog switch 11 respectively, and analog switch 11 is connected with short distance directional antenna 9 and WiFi chip 14 respectively.
In the utility model embodiment, advertising message transmitter 4 comprises: WiFi module 19, network adaptation module 20, second controller 15, advertising message memory module 16, advertisement download time statistical module 17, LED electronic display 5;
WiFi module 19, network adaptation module 20, advertising message memory module 16 and advertisement download time statistical module 17 are connected with second controller 15 respectively, and second controller 15 is connected with LED electronic display 5.
In the utility model embodiment, but second controller 15 timing controlled network adaptation modules 20 are carried out communication by the internet with far-end server 14 and are connected, upload the advertisement download time that advertisement download time statistical module 17 is added up to far-end server 14, and download up-to-date ad content from far-end server 14.
In the utility model embodiment, mobile intelligent terminal 7 is to comprise mobile unit smart mobile phone, all kinds of PAD and notebook and that be provided with the WiFi module.
Fig. 2 shows the realization flow of the mutual method of LED electronic advertising device that the utility model embodiment provides and mobile intelligent terminal 7.
The method may further comprise the steps:
In step S201, the LED electronic advertising device receives the signal that mobile intelligent terminal 7 requests obtain advertising message, and sends WiFi connection parameter and additional information to mobile intelligent terminal 7;
In step S202, the LED electronic advertising device connects parameter according to the WiFi of mobile intelligent terminal 7 outputs, sets up WiFi with mobile intelligent terminal 7 and is connected;
In step S203, the LED electronic advertising device is according to the additional information of mobile intelligent terminal 7 outputs, in a plurality of expansion ad contents, pick out the expansion ad content that the advertisement with current broadcast is complementary, and will expand ad content and send to mobile intelligent terminal 7.
In the utility model embodiment, the LED electronic advertising device can record the advertisement download time.
In the utility model embodiment, the LED electronic advertising device can carry out communication with far-end server 14 by the internet and be connected, to far-end server 14 uploading datas, and from the up-to-date ad content of far-end server 14 downloads.
Below in conjunction with drawings and the specific embodiments application principle of the present utility model is further described.
As shown in Figure 1, the utility model embodiment provide a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal 7, the user only needs the induction zone of mobile intelligent terminal 7 near this LED electronic advertising device, just can obtain on the LED electronic display 5 details at broadcast advertisement, as: in the market, when LED electronic display 5 is play product advertising, after the user uses the induction zone of mobile intelligent terminal 7 these LED electronic advertising devices of touching, can obtain reward voucher, StoreFront positional information, StoreFront environmental information, the StoreFront call of this product; On the airport, LED electronic display 5 is used for showing Flight Information, and behind the induction zone of touching device, the user can check flight schedule at the mobile intelligent terminal 7 of oneself; On the square, when LED electronic display 5 is play the communication and education short-movie, after the user uses the induction zone of mobile intelligent terminal 7 these LED electronic advertising devices of touching, just can with the communication and education data storage in the mobile intelligent terminal 7 of oneself, go home slowly to watch.
The user uses mobile intelligent terminal 7 touching advertisements to obtain electronic tag 1 in the advertisement playing process, the infrared signal that electronic tag 1 is obtained in the advertisement reflection of being obstructed, trigger analog switch 11 closures, connect WiFi chip 14 and short distance directional antenna 9, the outwards signal of broadcasting label of electronic tag 1 beginning is obtained in advertisement.
In 10 centimetres of electronic tags are obtained in the distance advertisement, mobile intelligent terminal 7 detects the signal that electronic tag 1 is obtained in advertisement, mobile intelligent terminal 7 receives and analyzes the signal that electronic tag 1 is obtained in advertisement, obtains connection parameter and the additional information of advertising message transmitter 4.
Mobile intelligent terminal 7 by the WiFi module from the advertising message transmitter 4 that is dynamically connected.
After the successful connection, the advertisement extension content that second controller 15 is selected to be complementary with current institute broadcast advertisement in advertising message memory module 16 sends to mobile intelligent terminal 7, and the expansion content comprises detailed introduction, information of discount, the reward voucher of advertised product; Second controller 15 indication advertisement download time statistical modules 17 record this advertisement and download, and the input demonstration effect is effectively known in preparation fast.
Second controller 15 regularly connects more new data of far-end server 14 by network adaptation module 20, namely downloads up-to-date ad content, uploads advertisement download time statistics to far-end server 14 from far-end server 14.
LED electronic display 5 is used for broadcast advertisement as playback equipment.
This LED electronic advertising device is as expansion ad content distribution apparatus, is used for issuing the advertisement extension content relevant with the institute advertisement with wireless communication mode.
This LED electronic advertising device possesses the WiFi matching feature, is used for searching coupling at a plurality of WiFi and filters out correct WiFi equipment;
This LED electronic advertising device possesses the ad content matching feature, prepares to pick out the expansion ad content that the advertisement with current broadcast is complementary and send in a plurality of ad contents.
This LED electronic advertising device possesses detection of handset touching function, and is specific as follows:
Infrared unit 8 continues the emission infrared rays, when have mobile intelligent terminal 7 near the time, infrared ray is reflected, infrared unit 8 receives the infrared ray that is reflected, and the infrared message that is reflected is sent to the first controller 10, the first controllers 10 control simulation switches 11 closures.
Infrared unit 8 is continue receiving in the infrared situation that is reflected signal, if shelter leaves, infraredly no longer is reflected, and the infrared message informing that no longer is reflected the first controller 10, the first controllers 10 control simulation switches 11 are disconnected.
From the WiFi function that is dynamically connected: mobile intelligent terminal 7 is shaken hands by the connection parameter and the advertising message transmitter 4 that obtain electronic tag 1 from advertisement and obtain, sets up the WiFi connection.
Wireless transmission function in the LAN (Local Area Network): issue advertising message to mobile intelligent terminal 7, the prerequisite of this function is that the user initiatively touches advertisement and obtains electronic tag 1, and the download of ad content belongs to the user and initiatively downloads.
The expansion ad content issues the number of times statistical function: know fast the effect of throwing in advertisement and the colony that pays close attention to advertisement.
Advertising message memory module 16 is used for storing a plurality of broadcast advertisement data and extend information thereof.
Advertisement download time statistical module 17: know fast the effect of throwing in advertisement and the colony that pays close attention to advertisement.
The use that electronic tag 1 is obtained in advertisement has guaranteed that mobile intelligent terminal 7 must can be connected on the advertising message transmitter 4, has guaranteed the security that connects after having read advertisement and obtain the information of electronic tag 1.
Mobile intelligent terminal 7 is the mobile unit that comprises smart mobile phone, all kinds of PAD, notebook.
The utility model embodiment provide can with mutual LED electronic advertising device and the implementation method of mobile intelligent terminal 7, advertisement in the LED electronic advertising device is obtained electronic tag 1 and is received the signal that mobile intelligent terminal 7 requests obtain advertising message, and send WiFi to mobile intelligent terminal 7 and connect parameter and additional information, advertising message transmitter 4 connects parameter according to the WiFi of mobile intelligent terminal 7 outputs, setting up WiFi with mobile intelligent terminal 7 is connected, and according to the additional information of mobile intelligent terminal 7 output, in a plurality of expansion ad contents, pick out the expansion ad content that the advertisement with current broadcast is complementary, and will expand ad content and send to mobile intelligent terminal 7; This LED electronic advertising device is by mobile intelligent terminal 7 existing WiFi modules, so that the quick and convenient advertisement details of obtaining of user, and the information transfer rate that mobile intelligent terminal is 7 is fast, do not produce any campus network, the information that mobile intelligent terminal 7 receives even effective voucher of can be used as a kind of and businessman agreement during for customer consumption directly, stimulate customer consumption, make publicity can bring more direct economic benefit, behavior is added up to user's active obtaining simultaneously, also can effectively test and assess to the effect of publicity, have stronger propagation and employment and be worth.
The above only is preferred embodiment of the present utility model; not in order to limit the utility model; all any modifications of within spirit of the present utility model and principle, doing, be equal to and replace and improvement etc., all should be included within the protection domain of the present utility model.

Claims (7)

  1. One kind can with the mutual LED electronic advertising device of mobile intelligent terminal, include advertisement and obtain electronic tag (1), it is characterized in that, advertisement is obtained and is provided with control module (2) in the electronic tag (1), the signal output part of the infrared unit (8) in the control module (2) links to each other with the first controller (10), the switch control end of the first controller (10) links to each other with analog switch (11), the WiFi signal input part of analog switch (11) links to each other with the signal output part of WiFi chip (14), the WiFi signal output part of analog switch (11) links to each other with the WiFi signal input part of short distance directional antenna (9), short distance directional antenna (9) and mobile intelligent terminal (7) wireless connections, mobile intelligent terminal (7) also carries out infrared induction with infrared unit (8), WiFi module (19) wireless connections in mobile intelligent terminal (7) and the advertising message transmitter (4), the input information output terminal of WiFi module (19) links to each other with second controller (15), the storage control end of second controller (15) is connected with advertising message memory module (16), the statistics control end is connected with advertisement download time statistical module (17), the video output terminals of second controller (15) links to each other with LED electronic display (5) by multimedia interface (18), and the network control end of second controller (15) is connected with far-end server (6) by network adaptation module (20).
  2. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that the prompting control end of described the first controller (10) links to each other with voice unit (VU) (12), light unit (13) in the reminding module 3 respectively.
  3. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that described infrared unit (8) adopts the sensing unit take sound as propagation medium.
  4. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that described infrared unit (8) adopts the sensing unit take vibrations as propagation medium.
  5. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that described infrared unit (8) adopts the sensing unit take electromagnetic wave as propagation medium.
  6. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that, described infrared unit (8) is installed on the adjacent position of same level face with short distance directional antenna (9), and the emission of infrared unit (8) is consistent with the transmit direction of receive direction and short distance directional antenna (9).
  7. According to claim 1 a kind of can with the mutual LED electronic advertising device of mobile intelligent terminal, it is characterized in that described mobile intelligent terminal (7) is smart mobile phone, PAD or the notebook computer that the WiFi module is arranged.
CN2012204756743U 2012-09-18 2012-09-18 LED electronic advertising device capable of carrying out interaction with mobile intelligent terminal Expired - Fee Related CN202855259U (en)

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Application Number Priority Date Filing Date Title
CN2012204756743U CN202855259U (en) 2012-09-18 2012-09-18 LED electronic advertising device capable of carrying out interaction with mobile intelligent terminal

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103607701A (en) * 2013-11-12 2014-02-26 浙江生辉照明有限公司 LED lighting device based information push system and method
CN103916499A (en) * 2014-04-07 2014-07-09 蔡合 Mobile phone memory card connection switching device
CN104618126A (en) * 2014-09-26 2015-05-13 成都映真广告有限公司 Charging system and method of outdoor LED large-screen advertisement
CN106652829A (en) * 2017-03-14 2017-05-10 广州英融计算机科技有限公司 Advertisement information broadcasting system applied in elevator
WO2017113210A1 (en) * 2015-12-30 2017-07-06 王晓光 Video updating method and system for video advertisements
CN108430075A (en) * 2018-02-02 2018-08-21 浙江大华技术股份有限公司 A kind of method and device of filtering Wi-Fi access devices
US10643509B1 (en) 2019-03-28 2020-05-05 Mogl Llc Illuminated display pillar

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103607701A (en) * 2013-11-12 2014-02-26 浙江生辉照明有限公司 LED lighting device based information push system and method
WO2015070744A1 (en) * 2013-11-12 2015-05-21 Zhejiang Shenghui Lighting Co., Ltd Indoor information push system and method using led lighting devices
CN103916499A (en) * 2014-04-07 2014-07-09 蔡合 Mobile phone memory card connection switching device
CN104618126A (en) * 2014-09-26 2015-05-13 成都映真广告有限公司 Charging system and method of outdoor LED large-screen advertisement
WO2017113210A1 (en) * 2015-12-30 2017-07-06 王晓光 Video updating method and system for video advertisements
CN106652829A (en) * 2017-03-14 2017-05-10 广州英融计算机科技有限公司 Advertisement information broadcasting system applied in elevator
CN108430075A (en) * 2018-02-02 2018-08-21 浙江大华技术股份有限公司 A kind of method and device of filtering Wi-Fi access devices
CN108430075B (en) * 2018-02-02 2021-10-15 浙江大华技术股份有限公司 Method and device for filtering Wi-Fi access equipment
US10643509B1 (en) 2019-03-28 2020-05-05 Mogl Llc Illuminated display pillar

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Granted publication date: 20130403

Termination date: 20210918