CN102833602A - Mirror plane multimedia terminal and multimedia system with same - Google Patents
Mirror plane multimedia terminal and multimedia system with same Download PDFInfo
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- CN102833602A CN102833602A CN2012102586634A CN201210258663A CN102833602A CN 102833602 A CN102833602 A CN 102833602A CN 2012102586634 A CN2012102586634 A CN 2012102586634A CN 201210258663 A CN201210258663 A CN 201210258663A CN 102833602 A CN102833602 A CN 102833602A
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Abstract
The invention discloses a mirror plane multimedia terminal and a multimedia system with the same. The system comprises at least one terminal node, wherein the terminal node comprises at least one mirror plane multimedia terminal; a control server sends a query instruction to a customer relationship management (CRM) server according to the received first sensing signal; the CRM server finds out registered user information corresponding to a user identity identification of a user identification card from pre-stored registered user information according to the query instruction and sends the registered user information to a multimedia push server through a control server; the registered user information comprises gender, age and hobby; the multimedia push server generates a corresponding video program list according to the registered user information and pre-stored video data and sends the video program list and corresponding video content to the control server; the control server sends the video program list and the corresponding video content to a corresponding mirror plane multimedia terminal corresponding to the terminal node. By adopting the system, advertising experience and an arrival rate are improved, and advertisement cost is saved.
Description
Technical field
The present invention relates to a kind of multimedia technology, relate in particular to a kind of minute surface multimedia terminal and have the multimedia system at this terminal.
Background technology
At present general outdoor multimedia has been widely used in advertising image medium field, and it can be play image ad continuously, but in some places the not every time all the someone watch, broadcast can cause the unnecessary wasting of resources continuously.For addressing the above problem, Chinese patent ZL201020179984.1 discloses a kind of human body sensing minute surface multimedia player, adopts player main body and mains switch to constitute; In player main body screen front portion coated glass is installed, below player theme screen, the ultrasonic radar detector is housed, the ultrasonic radar detector is connected with controller; During use, when the people appeared at player main body the place ahead certain distance, the ultrasonic radar detector was sent to controller with induced signal; The closed mains switch of controller starts the player main body, in like manner, after induced signal disappears, closes the player main body; Thereby improved resource utilization, saved electric energy.Yet; Nonetheless because the specific aim of image ad information is not strong, people through existing outdoor multimedia viewing to the great amount of images advertising message maybe own concern or like; Thereby caused great deal of information to be spread unchecked; Simultaneously, also wasted the information issue cost of information publisher or advertisement businessman, advertising resource arrival rate and memorability are also very low.
Summary of the invention
The object of the present invention is to provide a kind of minute surface multimedia terminal and have the multimedia system at this terminal; To realize advertisement putting targetedly, improve people's advertisement and experience, save the advertisement putting cost; Improve the arrival rate and the memorability of advertising resource, energy savings.
For achieving the above object, one aspect of the present invention provides a kind of minute surface multimedia terminal, comprising: be fixed on the minute surface or its peripheral display, induction type card reader, CPU and communication module, wherein,
Said induction type card reader, be used in induction region perception whether have subscriber identification card near, if having then export first induced signal;
CPU; Be used for said first induced signal is sent to server through said communication module; Said first induced signal includes the device identification at this terminal and the User Identity of this subscriber identification card; Receive the video data corresponding that said server issues then, and send it to said display demonstration with this User Identity.
On the one hand, the present invention also provides a kind of multimedia system, comprising again:
At least one terminal node, it comprises that at least one power 1 is to power 6 each described minute surface multimedia terminals;
Control Server is used for sending query statement according to first induced signal that receives to the CRM server;
The CRM server; Be used for finding out the information of registered users corresponding from the information of registered users that prestores with the User Identity of said subscriber identification card according to said query statement; And sending it to the multimedia push server through said Control Server, said information of registered users comprises user's sex, age and hobby at least;
The multimedia push server; Be used for generating corresponding video frequency program tabulation according to said information of registered users and the video data that prestores; Said video frequency program tabulation and the video content corresponding with it are sent to said Control Server, it directly or indirectly are handed down to the corresponding minute surface multimedia terminal of counterpart terminal node by said Control Server.
The multimedia push server of multimedia system of the present invention can generate corresponding video frequency program tabulation automatically according to information of registered users and the video data that prestores; Owing to include user's sex, age and hobby in the information of registered users; Like this; The video frequency program tabulation that generates very likely is the advertising programme that this registered user likes or pays close attention to, thereby has improved registered user's advertisement experience, and needn't be compelled to watch some own and dislike or pay close attention to advertising messages; And make advertisement publishers' advertisement putting have more specific aim like this; Improve the arrival rate and the memorability of its advertising resource, also saved advertisement publishers' advertisement putting cost simultaneously, practiced thrift the energy.
Description of drawings
Fig. 1 is the system configuration sketch map of the multimedia system of one embodiment of the invention;
Fig. 2 is the structural representation of minute surface multimedia terminal in the multimedia system of one embodiment of the invention;
Fig. 3 is that the multimedia of the multimedia system of one embodiment of the invention pushes flow chart.
Embodiment
Be described in detail below in conjunction with the accompanying drawing specific embodiments of the invention:
With reference to shown in Figure 1, the multimedia system of present embodiment comprises one or more terminal nodes (it is a plurality of that terminal node is generally, and only draws among Fig. 1 as an example), high in the clouds Control Server 3, high in the clouds CRM server 5 and high in the clouds multimedia push server 4.
In conjunction with shown in Figure 2; Wherein, Each terminal node comprises a micro server 2 and one or more minute surfaces multimedia terminal 1; Each minute surface multimedia terminal 1 comprises again is fixed in display 11 (display 11 also can be fixed in the periphery of minute surface, specifically can be provided with as required), induction type card reader 13 (for example NFC card reader or RFID card reader etc.), CPU 15, wireless communication module 14 (for example WIFI etc.) and a human body proximity sensor 12 (for example infrared sensor or ultrasonic detector etc.) on the minute surface.In concrete the application; With the cosmetology is example; Each shop of cosmetology is made as an above-mentioned terminal node; The terminal node in all branch links to each other with high in the clouds Control Server 3, high in the clouds CRM server 5 and high in the clouds multimedia push server 4, thereby constitutes an internal proprietary network, so that management and control.Certainly, purposes scope of the present invention includes but not limited to Hair Salon, as long as use and place the public place of mirror, even private site all is suitable for.
In each minute surface multimedia terminal 1; Induction type card reader 13 is used for after display starts standby; In induction region perception whether have subscriber identification card near; If have then export first induced signal, this subscriber identification card can be that an independent card that uses is set separately, also can be arranged in registered user's the mobile phone.Have only the registered user just can be assigned with a subscriber identification card.Logon mode can select directly to arrive the solid shop/brick and mortar store registration, then register information is imported high in the clouds CRM server 5 and registers, and also can carry out network registry through mobile phone, apparatus such as computer.CPU 15 is used for first induced signal is sent to high in the clouds Control Server 3 through wireless communication module 14; This first induced signal includes the device identification at this terminal and the User Identity of this subscriber identification card; Receive micro server 2 with this User Identity corresponding video datas that issue of high in the clouds Control Server 3 then, and send it to display 11 demonstrations through this nodal terminal.Human body proximity sensor 12 be used in induction region perception whether have human body near; If have; Then export second induced signal to CPU 15; Start display 11 by CPU15 according to this second induced signal, only promptly realize as the people near the time just start the display in the standby, thereby better practiced thrift electric energy.In preferred implementation; The minute surface multimedia terminal 1 of above-mentioned each terminal node is provided with the panel computer of induction type card reader 13 and human body proximity sensor 12 for it; Thereby make full use of and transform the function that existing equipment is realized native system, be more conducive to the realization of system.
Wherein, Each micro server 2 is used for first induced signal of minute surface multimedia terminal 1 output is sent to high in the clouds Control Server 3; Receive and also to preserve video frequency program tabulation and the video content corresponding that high in the clouds multimedia push server 4 issues through high in the clouds Control Server 3, the video content of correspondence is sent to this minute surface multimedia terminal 1 according to the order of video frequency program tabulation with it.Because each micro server 2 receives high in the clouds earlier and pushes video content; And then in be given to minute surface media termination 1; Can guarantee that like this consumer watches the fluency of video, similar if two or more registered user likes, the video frequency program tabulation of its reception is the same; Minute surface media termination 1 directly just can obtain the video frequency program tabulation from micro server 2 so, to practice thrift network traffics.
Wherein, high in the clouds Control Server 3 is used for sending query statement according to first induced signal that receives to high in the clouds CRM server 5.High in the clouds CRM server 5 is used for finding out the information of registered users corresponding with the User Identity of subscriber identification card according to query statement from the information of registered users that prestores; And send it to high in the clouds multimedia push server 4 through high in the clouds Control Server 3; This information of registered users comprises user's sex, age and hobby at least, so that can match the most possible interested video frequency program tabulation of this registered user more accurately.High in the clouds multimedia push server 4 is used for generating corresponding video frequency program tabulation according to information of registered users and the video data that prestores; Video frequency program tabulation and the video content corresponding with it are sent to high in the clouds Control Server 3, it directly or indirectly are handed down to the corresponding minute surface multimedia terminal 1 of counterpart terminal node through micro server 2 by high in the clouds Control Server 3.
Need to prove; Above-mentioned high in the clouds Control Server 3, high in the clouds multimedia push server 4 and high in the clouds CRM server 5 also can correspondence replace with Long-distance Control server, remote multi-media push server and long-range CRM server, can reach same technique effect.
In conjunction with shown in Figure 3, it is specific as follows that the multimedia of the multimedia system of present embodiment pushes process:
Step S1, when the human body proximity sensor of one of them minute surface multimedia terminal 1 of a terminal node sensed human body near the time; Export second induced signal and be sent to CPU 15, CPU 15 is enabled in the display 11 under the holding state after receiving this second induced signal.
Step S2, in induction zone; When the induction type card reader 13 of this minute surface multimedia terminal 1 is sensed the subscriber identification card that this registered user carries; Read the User Identity of this family identification card; Generate the CPU 15 that first induced signal is sent to this minute surface multimedia terminal 1, this first induced signal includes the device identification at this terminal and the User Identity of this subscriber identification card.
The CPU 15 of step S3, this minute surface multimedia terminal 1 will carry device identification and this subscriber identification card at this terminal through wireless communication module 14 first induced signal of User Identity is sent to high in the clouds Control Server 3.
After step S4, high in the clouds Control Server 3 are received above-mentioned first induced signal, send query statement to high in the clouds CRM server 5, this query statement carries the device identification at this terminal and the User Identity of this subscriber identification card.
Step S5, high in the clouds CRM server 5 find out the information of registered users corresponding with the User Identity of subscriber identification card according to query statement from the information of registered users that prestores, information of registered users comprises user's sex, age and hobby at least.
Step S6, high in the clouds CRM server 5 feed back to high in the clouds multimedia push server 4 with the information of registered users that inquires through high in the clouds Control Server 3.
Step S7, high in the clouds multimedia push server 4 generate the interested video frequency program tabulation of this registered user's possibility automatically according to the video data of advertisement manufacturer issue in advance and this registered user's information of registered users, and are pushed to the micro server 2 corresponding with the device identification of this minute surface multimedia terminal 1 to this video frequency program tabulation and the video content corresponding with it through high in the clouds Control Server 3.
Step S8, micro server 2 receives and also preserves video frequency program tabulation and the video content corresponding with it, according to the order of video frequency program tabulation the video content of correspondence sent to this minute surface multimedia terminal 1.
Step S9, this minute surface multimedia terminal 1 played in order video content are presented to the registered user.
Above embodiment describes preferred implementation of the present invention; Be not that scope of the present invention is limited; Design under the prerequisite of spirit not breaking away from the present invention; Various distortion and improvement that the common engineers and technicians in this area make technical scheme of the present invention all should fall in the definite protection range of claims of the present invention.
Claims (9)
1. a minute surface multimedia terminal is characterized in that, comprising: be fixed on the minute surface or its peripheral display, induction type card reader, CPU and communication module, wherein,
Said induction type card reader, be used in induction region perception whether have subscriber identification card near, if having then export first induced signal;
CPU; Be used for said first induced signal is sent to server through said communication module; Said first induced signal includes the device identification at this terminal and the User Identity of this subscriber identification card; Receive the video data corresponding that said server issues then, and send it to said display demonstration with this User Identity.
2. minute surface according to claim 1 multimedia terminal is characterized in that, also comprises:
Human body proximity sensor, be used in induction region perception whether have human body near, if having, then export second induced signal to said CPU, start said display by said CPU according to this second induced signal.
3. minute surface according to claim 2 multimedia terminal is characterized in that, said minute surface multimedia terminal is provided with the panel computer that includes but not limited to said induction type card reader and said human body proximity sensor for it.
4. minute surface according to claim 3 multimedia terminal is characterized in that, said induction type card reader includes but not limited to NFC card reader or RFID card reader.
5. minute surface according to claim 4 multimedia terminal is characterized in that said human body proximity sensor includes but not limited to infrared sensor or ultrasonic detector.
6. minute surface according to claim 5 multimedia terminal is characterized in that said subscriber identification card is provided with separately, or is arranged in registered user's the mobile phone.
7. a multimedia system is characterized in that, comprising:
At least one terminal node, it comprises that at least one power 1 is to power 6 each described minute surface multimedia terminals;
Control Server is used for sending query statement according to first induced signal that receives to the CRM server;
The CRM server; Be used for finding out the information of registered users corresponding from the information of registered users that prestores with the User Identity of said subscriber identification card according to said query statement; And sending it to the multimedia push server through said Control Server, said information of registered users comprises user's sex, age and hobby at least;
The multimedia push server; Be used for generating corresponding video frequency program tabulation according to said information of registered users and the video data that prestores; Said video frequency program tabulation and the video content corresponding with it are sent to said Control Server, it directly or indirectly are handed down to the corresponding minute surface multimedia terminal of counterpart terminal node by said Control Server.
8. multimedia system according to claim 7 is characterized in that, each said terminal node also comprises:
A micro server; Be used for first induced signal of minute surface multimedia terminal output is sent to said Control Server; Receive and also to preserve video frequency program tabulation and the video content corresponding that said multimedia push server issues through Control Server, the video content of correspondence is sent to this minute surface multimedia terminal according to the order of said video frequency program tabulation with it.
9. multimedia system according to claim 8; It is characterized in that; Said Control Server is high in the clouds or Long-distance Control server, and said CRM server is high in the clouds or long-range CRM server, and said multimedia push server is high in the clouds or remote multi-media push server.
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| CN2012102586634A CN102833602A (en) | 2012-07-24 | 2012-07-24 | Mirror plane multimedia terminal and multimedia system with same |
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| CN2012102586634A CN102833602A (en) | 2012-07-24 | 2012-07-24 | Mirror plane multimedia terminal and multimedia system with same |
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| CN103336676A (en) * | 2013-06-06 | 2013-10-02 | 常州美镜美发电子科技有限公司 | Mirror surface reader used in hairdressing industry |
| CN105278903A (en) * | 2014-05-28 | 2016-01-27 | 三星电子株式会社 | Display device, control method thereof and server |
| CN108091259A (en) * | 2018-01-08 | 2018-05-29 | 四川正得实业有限责任公司 | The multimedia terminal that a kind of public domain uses |
| CN109559663A (en) * | 2018-10-19 | 2019-04-02 | 闪维（北京）文化有限公司 | A kind of interactive sandbox based on multimedia project production and management system |
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| CN201707877U (en) * | 2010-04-30 | 2011-01-12 | 石祥 | Human induced mirror multimedia player |
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| CN103336676A (en) * | 2013-06-06 | 2013-10-02 | 常州美镜美发电子科技有限公司 | Mirror surface reader used in hairdressing industry |
| CN105278903A (en) * | 2014-05-28 | 2016-01-27 | 三星电子株式会社 | Display device, control method thereof and server |
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| CN109559663A (en) * | 2018-10-19 | 2019-04-02 | 闪维（北京）文化有限公司 | A kind of interactive sandbox based on multimedia project production and management system |
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Application publication date: 20121219 |