CN203204676U - Advertisement push platform based on geographical position - Google Patents
Advertisement push platform based on geographical position Download PDFInfo
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- CN203204676U CN203204676U CN 201320066340 CN201320066340U CN203204676U CN 203204676 U CN203204676 U CN 203204676U CN 201320066340 CN201320066340 CN 201320066340 CN 201320066340 U CN201320066340 U CN 201320066340U CN 203204676 U CN203204676 U CN 203204676U
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Abstract
An advertisement push platform realized based on user geographical positions comprises a server and a terminal connected thereof, wherein the terminal device includes a display apparatus, a data processing apparatus and a network communication apparatus and is fixed outdoors or in an indoor environment which is semi-open to the external environment. Advertisement push is performed on the basis of characteristics of mobile device holders and helps to improve effectiveness of the advertisements substantially as information oriented push. In public, the display of advertisement can only be realized through conventional large-sized advertisement display apparatuses and oriented push of the advertisements cannot be realized, and the contents of the advertisements cannot be hanged on the basis of target audiences of the advertisements. The advertisement push platform can help to substantially improve the effectiveness of advertisements as information oriented push.
Description
Technical field
A kind of information pushes platform, is specially a kind of advertisement pushing platform of realizing according to the user geographic position.
Background technology
Network communication service based on the geographic position is popularized, the for example service that provides of U.S. Foursquare company, utilize the Foursquare service, the cellphone subscriber can certain place of " Checkin " (check-in), and this place can be any one tame restaurant, good friend family residence or a tame shop etc.Corresponding check-in process is very fast.After the user finished the check-in process, near this place other information were returned to the user in the position when Foursquare will check in according to the user.Similarly, carry out advertisement pushing technology maturation already based on the geographic position, the advertising service of existing geographic position has brought into use the client software based on smart mobile phone or other mobile devices (Mobile device) to send advertisement to the user.The realization scope of this kind technology is based on mobile devices such as smart mobile phone itself, and the audient then is the holder of mobile device such as smart mobile phone, shows ad content by mobile devices such as smart mobile phones.
The utility model content
The utility model is a kind of equally based on location technologies such as GPS by proposing, and the audient is the crowd, but does not show the advertisement pushing platform of content by mobile devices such as smart mobile phones.
By setting up display device to show the advertisement pushing platform of its content, comprising: server and connected terminal wherein comprise exhibiting device, data processing equipment, network communication device in described terminal device setting.Terminal device is fixed in outdoor, or is the indoor environment to the semi-open shape of external environment condition.
In the technical solution of the utility model, server is by the same mobile device place that connects honeycomb communication network obtains the positional information (positional information uploads onto the server) that mobile device is held under the situation of mobile device holder permission from a certain specific region based on honeycomb communication networks such as 3G, 4G, the server location information is classified, the geographic position that comprises the user in the positional information, translational speed, moving direction.
Server is integrated sorted positional information and the mobile device holder information in server database uploaded in advance (age of user for example, sex), information after integrating is carried out the user characteristics classification, mate in the predefined propelling movement ad content that meets user characteristics.
Server is about to ad content and pushes to terminal when the mobile device that possesses a user characteristics in the above-mentioned specific region reaches a certain quantity or ratio.
In the technical solution of the utility model, data processing equipment and network communication device are integrated in a place, and network communication device is based on the wireless network adapter of WIFI or based on wireless network adapter or the cable network adapter of 3G, 4G cellular based communication technology.
Data processing equipment is used for accepting by network the ad content of server push with after network communication device is connected, and the control exhibiting device is play ad content.
In the technical solution of the utility model, exhibiting device comprises light emitting diode, light-emitting diode display, LCD display, OLED display, holographic display device.Exhibiting device does not limit quantity and the size of display.Exhibiting device is by the video content in the display demonstration advertisement.
In the technical solution of the utility model, described terminal device exhibiting device also comprises directional loudspeaker or directed bone-conduction device.Directional loudspeaker or bone-conduction device are delivered audio content in the advertisement to the part target.The audient can only hear corresponding audio content in corresponding geographic location area.
Feature according to the mobile device holder is carried out advertisement delivery, delivers as a kind of information is directed, can improve the effective of advertisement greatly.In public, can only realize the displaying of advertisement by traditional large-scale advertisement exhibiting device, and can't realize that the orientation of advertisement delivers, and can't adjust ad content in real time according to commercial audience crowd's change.The utility model is delivered as a kind of information is directed, can improve the validity of advertisement greatly.
Description of drawings
The module connection diagram based on the advertisement pushing platform in geographic position that Fig. 1 proposes for the utility model.
Embodiment
The utility model is described in further detail below in conjunction with embodiment of the present utility model.
In this specific embodiment of the present utility model, as shown in Figure 1, the advertisement pushing platform based on the geographic position that the utility model proposes comprises: server and its terminal by network connection wherein comprise exhibiting device, data processing equipment, network communication device in described terminal setting.
Exhibiting device is 300 inches by several areas and is made up of light-emitting diode display assembled screen and directional loudspeaker.
Data processing equipment is the computing machine of an X86 platform.Network communication device is a cable network adapter.
Computing machine is gathered in a place with the cable network adapter and is connected by the internet with server.
Data processing equipment is used for accepting by network the ad content of server push with after network communication device is connected, and the control exhibiting device is play ad content.
Server obtains the positional information that mobile device is held in a certain zone (positional information uploads onto the server) by the mobile device place of WCDMA network under the situation of mobile device holder permission, the server location information is classified, the geographic position that comprises the user in the positional information, translational speed, moving direction.Server is integrated (for example user's age, sex) by positional information and the mobile device holder information in server database uploaded in advance, carries out the user characteristics classification, mates according to the propelling movement ad content of setting earlier.Server is about to ad content and pushes to terminal when the mobile device that possesses a user characteristics of above-mentioned specific region reaches a certain quantity or ratio.
For example, less than 3m/s, the mobile device holder age is greater than 50 years old women with translational speed in the mobile device in this commercial square, is integrated into user characteristics A and middle aged and aged women wear advertisements B is complementary.
But when the mobile device ratio that meets user characteristics A in the mobile device that Servers-all in the commercial square can be connected to reach all Connection Service devices mobile device quantity 35% the time.Server namely pushes advertisement to terminal.
Computing machine is handled the ad content of server push respectively according to video and audio frequency, video, audio frequency is sent to exhibiting device namely carries out the advertisement displaying by several 300 inches LED screens and several directional loudspeakers in the square.Because directional loudspeaker can be controlled sound and broadcast direction, can only hear audio-frequency information in the corresponding ad content in corresponding geographic location area by the directional loudspeaker audient.
The advertisement pushing task based on the advertisement pushing platform in geographic position that the utility model proposes is so far borrowed and is finished.
Claims (5)
1. advertisement pushing platform based on the geographic position, it is characterized in that: comprising: server and connected terminal, described terminal device setting comprises exhibiting device, data processing equipment, network communication device.
2. a kind of advertisement pushing platform based on the geographic position according to claim 1, it is characterized in that: described server is that a mobile device place by honeycomb communication networks such as 3G, 4G same connection honeycomb communication network from a certain specific region obtains the positional information that mobile device is held, the computing machine that location information is classified;
Described server is again one sorted positional information and the mobile device holder information uploaded in advance in server database to be integrated, information after integrating is carried out the user characteristics classification, the computing machine that mates in the predefined propelling movement ad content that meets user characteristics.
Described server is again one when the mobile device that possesses a user characteristics in the above-mentioned specific region reaches a certain quantity or ratio, is about to the computing machine that ad content pushes to terminal.
3. a kind of advertisement pushing platform based on the geographic position according to claim 1, it is characterized in that: described data processing equipment is with after described network communication device is connected, be used for accepting by network the ad content of server push, the control exhibiting device is play ad content.
4. a kind of advertisement pushing platform based on the geographic position according to claim 1, it is characterized in that: exhibiting device comprises light emitting diode, light-emitting diode display, LCD display, OLED display, holographic display device.
5. a kind of advertisement pushing platform based on the geographic position according to claim 1, it is characterized in that: described terminal device exhibiting device also comprises directional loudspeaker or directed bone-conduction device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201320066340 CN203204676U (en) | 2013-02-05 | 2013-02-05 | Advertisement push platform based on geographical position |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201320066340 CN203204676U (en) | 2013-02-05 | 2013-02-05 | Advertisement push platform based on geographical position |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN203204676U true CN203204676U (en) | 2013-09-18 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 201320066340 Expired - Fee Related CN203204676U (en) | 2013-02-05 | 2013-02-05 | Advertisement push platform based on geographical position |
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| CN (1) | CN203204676U (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104574155A (en) * | 2015-01-21 | 2015-04-29 | 小米科技有限责任公司 | Information push method and device based on intelligent sound box |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
| CN105338542A (en) * | 2014-06-30 | 2016-02-17 | 奇点新源国际技术开发(北京)有限公司 | Information push method and information push device |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| WO2017020378A1 (en) * | 2015-08-03 | 2017-02-09 | 上海碧虎网络科技有限公司 | Geographical position-based internet outdoor advertisement delivering system and delivering method |
| CN106790452A (en) * | 2016-12-07 | 2017-05-31 | 北京智云联众科技有限公司 | A kind of advertisement delivery system |
| CN108230458A (en) * | 2017-12-27 | 2018-06-29 | 深圳市小猫信息技术有限公司 | A kind of parking management system |
| CN113065895A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device based on geographic position |
-
2013
- 2013-02-05 CN CN 201320066340 patent/CN203204676U/en not_active Expired - Fee Related
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105338542A (en) * | 2014-06-30 | 2016-02-17 | 奇点新源国际技术开发(北京)有限公司 | Information push method and information push device |
| CN104574155A (en) * | 2015-01-21 | 2015-04-29 | 小米科技有限责任公司 | Information push method and device based on intelligent sound box |
| CN105049513A (en) * | 2015-07-22 | 2015-11-11 | 宁波高新区长联网络科技有限公司 | New pushing system for background advertisement and customizing message |
| WO2017020378A1 (en) * | 2015-08-03 | 2017-02-09 | 上海碧虎网络科技有限公司 | Geographical position-based internet outdoor advertisement delivering system and delivering method |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| CN106790452A (en) * | 2016-12-07 | 2017-05-31 | 北京智云联众科技有限公司 | A kind of advertisement delivery system |
| CN108230458A (en) * | 2017-12-27 | 2018-06-29 | 深圳市小猫信息技术有限公司 | A kind of parking management system |
| CN113065895A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device based on geographic position |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20130918 Termination date: 20170205 |