CN105338542A - Information push method and information push device - Google Patents
Information push method and information push device Download PDFInfo
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- CN105338542A CN105338542A CN201410307486.3A CN201410307486A CN105338542A CN 105338542 A CN105338542 A CN 105338542A CN 201410307486 A CN201410307486 A CN 201410307486A CN 105338542 A CN105338542 A CN 105338542A
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Abstract
The embodiment of the invention discloses an information push method. The methods includes the following steps that: Internet surfing data of terminal users which are connected into a wireless network are acquired through utilizing a plurality of wireless access nodes, and the characteristic information of the terminal users is analyzed according to the Internet surfing data; and information push is carried out according to the characteristic information of the terminal users. With the information push method provided by the embodiment of the invention adopted, the efficiency of information push can be improved.
Description
Technical field
The present invention relates to the communications field, particularly a kind of information-pushing method and information push-delivery apparatus.
Background technology
Internet technology all plays an important role in social activity, trip, shopping, travelling etc., becomes part indispensable in people's life.Concerning enterprise, utilize the Internet to carry out the popularization of product, compare conventional ads cost lower, also can play better the effect of publicity.
At present, network information magnanimity, for user, not only need to spend the more time to screen oneself interested information, and the burden causing network unnecessary, and for the enterprise customer of advertisement, have no targetedly to information such as network user's advertisements, not only cost of idleness, and pushing efficiency is lower.
Summary of the invention
Provide a kind of information-pushing method in the embodiment of the present invention, the efficiency of information pushing can be improved.
In order to solve the problems of the technologies described above, the embodiment of the invention discloses following technical scheme:
On the one hand, provide a kind of information-pushing method, described method comprises:
Multiple radio access node is utilized to collect the Internet data of the terminal use of access of radio network;
According to the characteristic information of described Internet data analysing terminal user;
Characteristic information according to described terminal use carries out information pushing.
Optionally, described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data, described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
Optionally, according to described Internet data analysing terminal user's characteristic information, comprising:
According to website, the application program of use, the keyword analyses user preferences of search of end-user access.
Optionally, describedly carry out information pushing according to end-user characteristics information, comprising:
Relevant information is liked to terminal use's propelling movement and this terminal use.
Optionally, described carry out information pushing according to end-user characteristics information before, described method also comprises:
The positioning signal strength of the terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
Characteristic information according to described terminal use carries out information pushing, comprising:
Information pushing is carried out according to the positional information of terminal use and the characteristic information of terminal use.
Optionally, before the characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, described method also comprises:
According to the positional information of each terminal use, determine to be in the terminal use in the first predeterminable area, and the characteristic information of the terminal use in described first predeterminable area is added up, the pushed information corresponding according to statistics coupling;
The characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, comprising:
The pushed information of coupling is pushed to each terminal in described first predeterminable area.
Optionally, the positioning signal strength of the described terminal use periodically received according to multiple radio access node, obtains the positional information of terminal use, comprising:
Periodically obtain the positional information of described terminal, to determine that terminal use enters the second predeterminable area;
The described characteristic information according to terminal use position information and terminal use carries out information pushing and specifically comprises:
To the characteristic information of the terminal use of the second predeterminable area be entered, be pushed to the office terminal of the second predeterminable area.
On the other hand, provide a kind of information push-delivery apparatus, described device comprises:
More piece dotted line, for collecting the Internet data of the terminal use of multiple access of radio network;
Analytic unit, for the characteristic information according to described Internet data analysing terminal user;
Push unit, carries out information pushing for the characteristic information according to described terminal use.
Optionally, described more piece dotted line comprises multiple WAP (wireless access point) and optoelectronic composite cable, described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data, described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
Optionally, described device also comprises positioning unit, for the positioning signal strength of terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
Described push unit is also for carrying out information pushing according to the positional information of terminal use and the characteristic information of terminal use.
Disclose a kind of information-pushing method in embodiments of the invention, utilize multiple radio access node to collect the Internet data of the terminal use of access of radio network; According to the characteristic information of described Internet data analysing terminal user; Characteristic information according to described terminal use carries out information pushing.Embodiments of the invention can push for user's characteristic information, improve the efficiency of information pushing.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Figure 1 shows that the flow chart of the method for pushing of the embodiment of the present invention;
Figure 2 shows that the schematic diagram of the acquisition user current location of the embodiment of the present invention;
Figure 3 shows that the bar shaped schematic diagram of the users classification access time of the embodiment of the present invention;
Figure 4 shows that all users in certain mansion of the embodiment of the present invention access the schematic diagram of each website time;
Figure 5 shows that all users in certain mansion of the embodiment of the present invention access the number of times schematic diagram of each electric business;
Figure 6 shows that the structural representation of the information push-delivery apparatus of the embodiment of the present invention.
Embodiment
The following embodiment of the present invention provides a kind of information-pushing method, for the characteristic information pushed information of terminal use, can improve the efficiency of information pushing.
Below in conjunction with the accompanying drawing in the embodiment of the present invention, carry out clear, complete description to the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Figure 1 shows that the flow chart of the method for pushing of the embodiment of the present invention, as shown in Figure 1, described method comprises:
Step 101, utilizes multiple radio access node to collect the Internet data of the terminal use of access of radio network;
Step 102, according to the characteristic information of described Internet data analysing terminal user;
Step 103, the characteristic information according to described terminal use carries out information pushing.
The method for pushing of the present embodiment, utilizes multiple WAP (wireless access point) collection terminal user Internet data, according to Internet data analysing terminal user's characteristic information, carries out information pushing targetedly, can meet the different demands of terminal use, improves the efficiency of information pushing.
In the embodiment of the present invention, terminal, user, terminal use represent identical implication.
In the embodiment of the present invention, more piece dotted line comprises multiple WAP (wireless access point) and optoelectronic composite cable, described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data, described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
More piece dotted line set in the present embodiment access point and optoelectronic composite cable, only need such as to dispose cable at a mansion regional in the place needed, without the need to installing extra access point, simplify construction technology, construction cost is also lower.
In the embodiment of the present invention, in a step 102, according to Internet data analysing terminal user's characteristic information, comprising:
According to website, the application program of use, the keyword analyses user preferences of search of end-user access.
Because the search of different inside, website does not have unified standard, coded format, keyword etc. are all inconsistent.Therefore, when analyzing the keyword of search, needing in advance the keyword coded format, keyword character etc. of each website to be carried out collection and gathering, and storing.When analysis keyword, first website is analyzed, then according to prestoring summary information, calling coded format corresponding to website and keyword character, thus analyzing the keyword of user search, in addition, because the Internet data of user in the application is collected by radio access node, therefore, in the application, whole network data can be collected, and be not limited to the Internet data of a certain website or a certain browser, APP, more precisely, comprehensively can carry out user behavior analysis.。
In step 103, carry out information pushing according to described end-user characteristics information pushing, comprising: like relevant information to terminal use's propelling movement and this terminal use.
Before step 103, described method also comprises:
The positioning signal strength of the terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
In step 103, the characteristic information according to described terminal use carries out information pushing, comprising:
Information pushing is carried out according to the positional information of terminal use and the characteristic information of terminal use.
In another embodiment, before the characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, described method also comprises:
According to the positional information of each terminal use, determine to be in the terminal use in the first predeterminable area, and the characteristic information of the terminal use in described first predeterminable area is added up, the pushed information corresponding according to statistics coupling;
The characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, comprising:
The pushed information of coupling is pushed to each terminal in described first predeterminable area.
First predeterminable area can certain one deck of Shi Yige mansion, also can be a school, the regions such as a market.To the terminal use's pushed information in the first predeterminable area, can push for there being the customer group of common trait information to carry out fixed point, improve the efficiency of information pushing.
The positioning signal strength of the described terminal use periodically received according to multiple radio access node, obtains the positional information of terminal use, comprising:
Periodically obtain the positional information of described terminal, to determine that terminal use enters the second predeterminable area;
The described characteristic information according to terminal use position information and terminal use carries out information pushing and specifically comprises:
To the user's characteristic information of the terminal use of the second predeterminable area be entered, be pushed to the office terminal that the second predeterminable area is corresponding.
Second predeterminable area can be a shop, also can be a service area, or a commercial mansion etc.User corresponding to the office terminal of the second predeterminable area can be the sales promotion personnel of this shop, commercial mansion or service area, also can be manager.The characteristic information of the terminal use entering the second predeterminable area is pushed to sales promotion personnel or manager, is convenient to sales promotion personnel or manager understands the hobby of user and recommends corresponding commodity or service, or adjustment management direction.
Push corresponding information according to the hobby of user and positional information, meet the different demands of user, improve the efficiency of information pushing.
Figure 2 shows that the schematic diagram of the acquisition user current location of the embodiment of the present invention.
The signal strength signal intensity of framing signal decays along with distance, and attenuation degree and the distance of signal are corresponding.According to the intensity of the framing signal that a certain WAP (wireless access point) on more piece dotted line receives, the distance of this WAP (wireless access point) and signal sending end can be obtained, namely can obtain the distance of this WAP (wireless access point) and user.
According to the distance of multiple WAP (wireless access point) and user, the current location of described user can be obtained.As shown in Figure 2, the position of known A, B, C WAP (wireless access point) of user and position is respectively a, b, c rice to concrete grammar.When determining user's current location, with A WAP (wireless access point) be the center of circle, a rice draws a circle for radius; With B WAP (wireless access point) be the center of circle, b rice draws a circle for radius; With C WAP (wireless access point) be the center of circle, c rice draws a circle for radius.The junction X of three circles is the current location of user.
Multi-point joint obtains the position of user, and precision is higher.
Figure 3 shows that the bar shaped schematic diagram of the users classification access time of the embodiment of the present invention.In the present embodiment, utilize multiple WAP (wireless access point) to collect user's Internet data, analyze user preferences according to Internet data.Bar chart as shown in Figure 3 can be set up when analyzing user preferences.The abscissa value of bar chart is the date, and exact date is labeled under abscissa.The Y value of bar chart represents the access time, and unit is second.Bar shaped in Fig. 3 represents the particular content of access, accesses content and is divided into search, news, video, shopping and game.
Can find out intuitively from the bar chart shown in Fig. 3, the shopping class website of this user access is maximum, is secondly game website, can analyze the game of this user preferences and shopping.In other embodiments, also can calculate total access time of each classification, judge the hobby of user.According to the hobby of this user, push the information relevant with game, the public testing of such as new game, the purchase etc. of the card of game points can to this user, the information that shopping is relevant can also be pushed, such as sales field discount, new product release time, free trial etc.
In other embodiments of the present invention, the hobby of user can also be analyzed further, push corresponding information.Such as, if user has a preference for cosmetics, the advertisement of cosmetics can be pushed; If maximum product of user search is mother and baby's product, the advertisement of mother and baby's product can be pushed, or push preschool education, the products such as infantile insurance; If user preference is photographed, photographic goods, photographic goods accessory etc. can be pushed.
In embodiments of the invention, can also push in conjunction with the historical position of user, current location and user preferences.Such as user preferences women's dress and shuttlecock, when user appears at a hypermarket, push Women's dress brand and shuttlecock equipment to user, and sell floor, the position of women's dress and shuttlecock equipment.If user is regular appear at stadiums, body-building apparatus, nutriment or body-building video etc. can be pushed to user.If user often appears at library, hobby is military, can recommend the books of the monthly new military class published, or when user appears at library, push military literature specifically at which floor, which bookshelf etc. to user to user.
The method for pushing of the embodiment of the present invention, collects the Internet data of user by more piece dotted line, according to user's feature carry out having for propelling movement, the different demands of user can be met, also improve the efficiency of information pushing.
The method for pushing of embodiments of the invention not only can push according to the feature of unique user, can also push for the feature of a group user.In the method for one embodiment of the invention, adopt more piece dotted line to collect the Internet data of certain all user of mansion 20 floor, analyze the common feature of 20 layers of all user, push according to this feature.
Figure 4 shows that certain mansion 20 all user of floor accesses the schematic diagram of each website time, can intuitively see from Fig. 4, these 20 layers all user preferences search and news.Analyze the Shopping Behaviors of 20 layers of all user further, user accesses the number of times of each electric business as shown in Figure 5.According to above-mentioned user's feature, can push targetedly.
The method for pushing of the embodiment of the present invention, collects the Internet data of a customer group by more piece dotted line, the common feature according to customer group pushes, and can meet the different demands of a customer group, also improve the efficiency of information pushing.
The method for pushing of the embodiment of the present invention, when terminal use enters shopping centre, is pushed to sowntown sales promotion personnel etc. by the characteristic information of terminal use, the multiple demand of user can be met, improve the efficiency of information pushing, saved network traffics, greatly reduced network burden.
Corresponding with said method embodiment, present invention also offers a kind of pusher of embodiment.Figure 6 shows that the structural representation of the information push-delivery apparatus of the embodiment of the present invention, as shown in Figure 6, information push-delivery apparatus comprises:
More piece dotted line 601, for collecting the Internet data of the terminal use of multiple access of radio network;
Analytic unit 602, for the characteristic information according to described Internet data analysing terminal user;
Push unit 603, carries out information pushing for the characteristic information according to described terminal use.
Described more piece dotted line 601 comprises:
Described more piece dotted line comprises multiple WAP (wireless access point) and optoelectronic composite cable, described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data, described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
Described device also comprises positioning unit, for the positioning signal strength of terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
Described push unit is also for carrying out information pushing according to the positional information of terminal use and the characteristic information of terminal use.
The pusher of the embodiment of the present invention, collects the Internet data of user by more piece dotted line, according to user's feature carry out having for propelling movement, the different demands of user can be met, also improve the efficiency of information pushing.
A kind of information-pushing method and information push-delivery apparatus is disclosed in embodiments of the invention, more piece dotted line is utilized to collect user's Internet data, analyze Internet data and obtain user's characteristic information, information pushing is targetedly carried out according to user's characteristic information, meet the demand that user is different, improve the efficiency of information pushing.In addition, utilize more piece dotted line to collect user data, simplify construction process, reduce cost.
Those skilled in the art can be well understood to the mode that technology in the embodiment of the present invention can add required common hardware by software and realize, common hardware comprises universal integrated circuit, universal cpu, general-purpose storage, universal elements etc., can certainly comprise application-specific integrated circuit (ASIC), dedicated cpu, private memory, special components and parts etc. by specialized hardware to realize, but in a lot of situation, the former is better execution mode.Based on such understanding, technical scheme in the embodiment of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product can be stored in storage medium, as read-only memory (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually see, what each embodiment stressed is the difference with other embodiments.Especially, for system embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Above-described embodiment of the present invention, does not form limiting the scope of the present invention.Any amendment done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
Multiple radio access node is utilized to collect the Internet data of the terminal use of access of radio network;
According to the characteristic information of described Internet data analysing terminal user;
Characteristic information according to described terminal use carries out information pushing.
2. the method for claim 1, is characterized in that, described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data, described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
3. the method for claim 1, is characterized in that, according to described Internet data analysing terminal user's characteristic information, comprising:
According to website, the application program of use, the keyword analyses user preferences of search of end-user access.
4. method as claimed in claim 3, is characterized in that, describedly carries out information pushing according to end-user characteristics information, comprising:
Relevant information is liked to terminal use's propelling movement and this terminal use.
5. as claimed any one in claims 1 to 3 method, is characterized in that, described carry out information pushing according to end-user characteristics information before, described method also comprises:
The positioning signal strength of the terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
Characteristic information according to described terminal use carries out information pushing, comprising:
Information pushing is carried out according to the positional information of terminal use and the characteristic information of terminal use.
6. method as claimed in claim 5, is characterized in that, before the characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, described method also comprises:
According to the positional information of each terminal use, determine to be in the terminal use in the first predeterminable area, and the characteristic information of the terminal use in described first predeterminable area is added up, the pushed information corresponding according to statistics coupling;
The characteristic information of the described positional information according to terminal use and terminal use carries out information pushing, comprising:
The pushed information of coupling is pushed to each terminal in described first predeterminable area.
7. method as claimed in claim 5, is characterized in that, the positioning signal strength of the described terminal use periodically received according to multiple radio access node, obtains the positional information of terminal use, comprising:
Periodically obtain the positional information of described terminal, to determine that terminal use enters the second predeterminable area;
The described characteristic information according to terminal use position information and terminal use carries out information pushing and specifically comprises:
To the characteristic information of the terminal use of the second predeterminable area be entered, be pushed to the office terminal of the second predeterminable area.
8. an information push-delivery apparatus, is characterized in that, described device comprises:
More piece dotted line, for collecting the Internet data of the terminal use of multiple access of radio network;
Analytic unit, for the characteristic information according to described Internet data analysing terminal user;
Push unit, carries out information pushing for the characteristic information according to described terminal use.
9. the method for claim 1, it is characterized in that, described more piece dotted line comprises multiple WAP (wireless access point) and optoelectronic composite cable, and described multiple WAP (wireless access point) is embedded in optoelectronic composite cable, for providing radio network interface for terminal use, and collection terminal user Internet data; Described optoelectronic composite cable is routed at indoor, for transmitting Internet data.
10. the method as described in any one of claim 8 or 9, it is characterized in that, described device also comprises positioning unit, for the positioning signal strength of terminal use periodically received according to described multiple radio access node, obtains the positional information of terminal use;
Described push unit is also for carrying out information pushing according to the positional information of terminal use and the characteristic information of terminal use.
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| CN201410307486.3A CN105338542B (en) | 2014-06-30 | 2014-06-30 | Information-pushing method and information push-delivery apparatus |
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| CN201410307486.3A CN105338542B (en) | 2014-06-30 | 2014-06-30 | Information-pushing method and information push-delivery apparatus |
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