WO2018157816A1 - 基于增强现实的线下交互方法及装置 - Google Patents

基于增强现实的线下交互方法及装置 Download PDF

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Publication number
WO2018157816A1
WO2018157816A1 PCT/CN2018/077550 CN2018077550W WO2018157816A1 WO 2018157816 A1 WO2018157816 A1 WO 2018157816A1 CN 2018077550 W CN2018077550 W CN 2018077550W WO 2018157816 A1 WO2018157816 A1 WO 2018157816A1
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virtual
virtual resource
user
augmented reality
resources
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PCT/CN2018/077550
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English (en)
French (fr)
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叶仲正
张鸿
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阿里巴巴集团控股有限公司
叶仲正
张鸿
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Priority to JP2019524081A priority Critical patent/JP6865821B2/ja
Priority to MYPI2019002483A priority patent/MY197834A/en
Priority to EP18761363.3A priority patent/EP3522096A4/en
Priority to KR1020197012670A priority patent/KR102272119B1/ko
Publication of WO2018157816A1 publication Critical patent/WO2018157816A1/zh
Priority to PH12019500973A priority patent/PH12019500973A1/en
Priority to US16/419,905 priority patent/US10997651B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00—Scenes; Scene-specific elements
    • G06V20/20—Scenes; Scene-specific elements in augmented reality scenes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/131—Protocols for games, networked simulations or virtual reality
    • G—PHYSICS
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    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V2201/00—Indexing scheme relating to image or video recognition or understanding
    • G06V2201/09—Recognition of logos
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

Definitions

  • the present application relates to the field of augmented reality, and in particular, to an offline-based interactive method and apparatus based on augmented reality.
  • AR Augmented Reality
  • 3D model on the image by real-time calculation of the position and angle of the image, and then integrates the virtual world with the real world.
  • a new interactive experience With the continuous development of AR technology, the application scenarios of AR technologies are becoming more and more abundant. Therefore, how to use AR technology to better combine online services with offline services is of great significance for improving user experience.
  • the present application proposes an offline-based interaction method based on augmented reality, which is applied to an augmented reality server, and the method includes:
  • the virtual data related to the virtual resource in the virtual resource pool is delivered to the augmented reality client, so that the augmented reality client corresponds to the preset identifier in the scanned real-life image.
  • the position is enhanced on the display.
  • the present application also proposes an offline-based interaction method based on augmented reality, which is applied to an augmented reality client, and the method includes:
  • the consumption data includes a consumption amount, so that the augmented reality server allocates a corresponding amount of virtual resources to the user based on the consumption amount, and allocates The virtual resource is added to a virtual resource pool corresponding to the target location;
  • the received virtual data is enhanced in a position corresponding to the preset identifier in the scanned real-life image.
  • the present application also provides an augmented reality-based offline interaction device, which is applied to an augmented reality server, and the device includes:
  • Obtaining a module acquiring consumption data of the user at the target location; wherein the consumption data includes a consumption amount;
  • the allocating module allocates a corresponding number of virtual resources to the user based on the consumption amount, and accumulates the allocated virtual resources to a virtual resource pool of the target location;
  • Distributing a module if yes, delivering virtual data related to the virtual resource in the virtual resource pool to the augmented reality client, to be in the scanned real image by the augmented reality client
  • the position corresponding to the preset identifier is enhanced.
  • the present application further provides an offline real-time device based on augmented reality, which is applied to an augmented reality client, and the device includes:
  • Uploading a module uploading, to the augmented reality server, consumption data of the user at the target location; wherein the consumption data includes a consumption amount, so that the augmented reality server allocates a corresponding number of virtual resources to the user based on the consumption amount, And adding the allocated virtual resource to a virtual resource pool corresponding to the target location;
  • And scanning module performing image scanning for the offline environment of the target user in response to an image scanning operation of the offline environment of the target location by the user;
  • the display module enhances the displayed virtual data in a position corresponding to the preset identifier in the scanned live image.
  • an interaction mode is proposed based on augmented reality technology, which combines virtual resource allocation and management on the line with the consumption of the target place under the user and the image scanning operation;
  • the augmented reality client can upload the consumption data generated by the user's online target consumption to the augmented reality server, and the augmented reality server can allocate the corresponding amount of virtual to the user based on the consumption amount in the consumption data.
  • the resource is added to the virtual resource pool of the target place, and the consumption data of the target place under the user can be converted into a corresponding number of virtual resources, and the virtual resources allocated for different users are realized. Accumulating into the virtual resource pool of the target site, so that the horizontal comparison analysis of the accumulated total of the virtual resources in the virtual resource pool of different target sites can be used to screen out the high-quality target sites under the line;
  • the augmented reality client can scan the offline environment of the target place, and the augmented reality client can initiate And performing image recognition on the scanned image information, and when identifying the preset identifier corresponding to the target location from the scanned image information, receiving the virtual resource related to the target location issued by the augmented reality server Virtual data, and enhanced display of the received virtual data in the scanned real-life image corresponding to the preset identifier, realizing online virtual resource management and online offline through augmented reality image recognition technology
  • the combination of the image scanning operations enables the user to more conveniently view the information about the virtual resources in the virtual resource pool of the target location, thereby facilitating the management of the virtual resources allocated to itself.
  • FIG. 1 is a process flow diagram of an offline-based interaction method based on augmented reality according to an embodiment of the present application
  • FIG. 2 is a schematic diagram of outputting virtual data in an AR scenario according to an embodiment of the present application
  • FIG. 3 is a logic block diagram of an offline-based interactive device based on augmented reality according to an embodiment of the present application
  • FIG. 4 is a hardware structural diagram of an augmented reality server that carries the augmented reality-based offline interaction device according to an embodiment of the present application;
  • FIG. 5 is a logic block diagram of another offline-based interactive device based on augmented reality according to an embodiment of the present application.
  • FIG. 6 is a hardware structural diagram of an augmented reality client carrying the another augmented reality-based offline interaction device according to an embodiment of the present application.
  • an interaction mode is proposed based on the AR technology, which combines virtual resource allocation and management on the line with the consumption of the target place under the user and the image scanning operation; the interaction mode can be specifically divided.
  • the AR client may upload the consumption data generated by the user's online target consumption to the AR server, and the AR server may allocate the corresponding quantity to the user based on the consumption amount in the consumption data.
  • the virtual resources are added to the virtual resource pool of the target location, and the consumption data of the target location under the user can be converted into a corresponding number of virtual resources, and allocated for different users.
  • the virtual resources are accumulated in the virtual resource pool of the target site, so that the horizontal comparison analysis of the accumulated total of the virtual resources in the virtual resource pools of different target sites can be used to screen out the high-quality target sites under the line;
  • the user when the user arrives at the target location under the line, in addition to performing a normal consumption operation at the target location, the user can also scan the offline environment of the target location through the AR client; and the AR client can Initiating image recognition of the scanned image information, and identifying the preset identifier corresponding to the target location from the scanned image information, and receiving the virtual resource associated with the target location delivered by the AR server Virtual data, and enhanced display of the received virtual data in the scanned real-life image corresponding to the preset identifier, realizing the online virtual resource management and the user offline through the AR image recognition technology
  • the image scanning operation is combined, so that the user can more conveniently view the related information of the virtual resources in the virtual resource pool of the target location, thereby more conveniently managing the virtual resources allocated to itself.
  • the target location may be any type of offline store
  • the virtual resource may be a virtual asset (such as a virtual stock or virtual bond, etc.) corresponding to the offline store.
  • the AR client can interact with the AR server to upload relevant consumption data to
  • the AR server can allocate a certain amount of virtual assets of the offline store to the user according to the current consumption amount of the user, and accumulate the allocated virtual assets to the virtual asset pool of the offline store. In the pool of funds.
  • the user obtains the holding and trading rights of the virtual assets at this time.
  • the user can also scan the specific identifier of the offline store (such as the LOGO of the store) through the AR client, and the AR client can initiate image recognition for the scanned image information, when successfully recognized from the image information.
  • the AR server can send the information about the virtual resources accumulated in the virtual asset pool of the offline store (such as the total value of the virtual asset, the unit value, and the change value of the unit value) to the AR.
  • the client is superimposed and displayed by the AR client at the position corresponding to the specific identifier in the scanned real-life image, so that the user can understand the virtual asset related information of the offline store through the information displayed in the real-life image. In turn, it is better to better manage the virtual assets of the offline stores that it holds.
  • FIG. 1 is a method for performing offline interaction based on augmented reality according to an embodiment of the present application, where the method performs the following steps:
  • Step 101 The AR client uploads the consumption data of the user at the target location to the AR server, where the consumption data includes the consumption amount;
  • the AR client is a client software developed based on the AR technology or integrated with the AR function; for example, the AR client may be an Alipay APP integrated with the AR service function; the AR client is used for offline
  • the image is scanned in real time in the environment, and the scanned image data is transmitted to the AR server in real time; and the virtual data pushed by the AR server in the background is visually rendered by the AR engine in the foreground of the AR client. It is superimposed and merged with image data (such as a live image) of the scanned real scene.
  • the foregoing AR server includes a server, a server cluster, or a cloud platform built on the server cluster.
  • the AR server can provide payment for the docking service for the Alipay APP integrated with the AR service function.
  • the AR server is configured to perform image recognition on the image scanned by the AR client according to the background AR engine (of course, the image recognition process may also be performed by the AR client based on the AR engine of the foreground); and, Performing content management on the virtual data related to the offline service, and pushing relevant virtual data to the AR client based on the result of the image recognition; for example, the AR client may allocate a virtual object to the user based on the result of the image recognition, and Push the allocation result of the virtual object to the above AR client.
  • the above target places may include any type of offline consumption place; for example, offline stores.
  • the above-mentioned AR client can be equipped with an offline payment function, and the user can carry the offline payment function provided by the AR client by carrying a user terminal (such as a smart phone) that installs the AR client to the target location.
  • a user terminal such as a smart phone
  • the AR client can upload the consumption data generated by the user's current consumption behavior to the AR server for further processing.
  • the amount of consumption generated by the user for the current consumption may be carried.
  • the user can use the AR client to initiate a product payment to the store by scanning a store, such as a payment QR code. And enter the payment amount.
  • the related payment function module carried in the AR client can interact with the relevant payment platform to complete a further payment process.
  • the AR client can upload the consumption data such as the completed order related to the current consumption operation to the AR server.
  • Step 102 The AR server allocates a corresponding number of virtual resources to the user according to the consumption amount, and accumulates the allocated virtual resources to the virtual resource pool of the target location.
  • the virtual resource may include any type of online virtual resource that can be associated with the user's consumption amount; the AR server may allocate a corresponding amount of virtual to the user according to the pre-configured virtual resource allocation rule according to the user's consumption amount. Resources.
  • the virtual resource may be a virtual asset corresponding to the target location.
  • the specific form of the virtual asset is not specifically limited in the present application; for example, in practical applications, the virtual asset may be a virtual stock, a virtual bond, a virtual option, or other forms of virtual assets, and the like.
  • the virtual resource pool may be a virtual asset pool created for the target location.
  • the virtual resource pool may be used to accumulate virtual resources allocated to different consumer users.
  • the AR server may assign a unique store ID to each offline store having a cooperative relationship in the system, wherein for a chain store belonging to the same brand, different store IDs may be used. Distinguish (of course, you can also not distinguish).
  • the store ID of each offline store may uniquely correspond to a virtual asset ID, and the virtual asset ID may specifically be an account ID of a virtual asset account created for the offline store.
  • the AR server can immediately allocate a corresponding amount of virtual assets to the user based on the consumption amount in the consumption data, and then add the allocated virtual assets to the virtual asset account for accumulation.
  • the AR server can obtain the consumption data uploaded by the AR client in real time.
  • the consumption data can be processed accordingly to extract the consumption data. Relevant information such as the amount of consumption carried in the user, and then allocate a corresponding number of virtual resources to the corresponding consumer users based on the pre-configured virtual resource allocation rules.
  • the virtual resource allocation rule may include allocating an equal number of virtual assets to the user based on the amount of consumption. That is, in this case, the user may be assigned an equal number of virtual assets having the same value as the amount of consumption according to the value corresponding to the amount of consumption.
  • a specific linear relationship may be presented between the amount of consumption and the number of allocated virtual assets.
  • the above virtual resource allocation rule may be a linear function constructed based on the linear relationship.
  • the user's consumption amount can be input as an input parameter, input into the linear function for calculation, and the consumption amount is converted into the corresponding virtual asset allocation amount.
  • the linear relationship may be configured based on actual requirements, and the allocated quantity of the virtual assets calculated by the linear function may be greater than the value corresponding to the consumption amount, or may be smaller than the consumption amount. Value.
  • the AR server can add the allocated virtual resource to the virtual resource account corresponding to the consuming user, and update the total number of virtual resources in the virtual resource account, and the update result can be The message is pushed to the AR client and updated by the AR client.
  • the AR server may separately create a corresponding virtual asset account for each user, and when the virtual asset is allocated, the virtual asset may be updated in real time.
  • a corresponding update message is sent to the AR client to trigger the AR client to display the virtual asset in the virtual resource account of the user for synchronization.
  • the AR server can further accumulate the allocated virtual resources to the virtual resources of the target location.
  • the total number and total value of the virtual resources accumulated in the virtual resource pool will be used as a measure of the target location.
  • An important indicator of the revenue status that is, the larger the total number of virtual resources in the virtual resource pool, the greater the number of users who go to the target site for consumption and the number of consumption; thus, in practical applications, by different
  • the total number of virtual resources accumulated in the virtual resource pool of the target site and the total value are analyzed horizontally, so that the high-quality target sites with excellent revenue status under the outlet can be "excavated".
  • the virtual resource is a virtual asset
  • the virtual resource pool is a virtual asset pool.
  • the total number and total value of the virtual assets in the virtual asset pool of the offline store are basically the same. Comparing the analysis, it is possible to clearly screen out the number of users who come to the store in this type of offline stores and the quality stores that consume a large number of times.
  • Step 103 The AR client performs image scanning on the offline environment of the target user in response to an image scanning operation of the offline environment of the target location by the user.
  • the offline consumption is completed, and a certain number of virtual resources allocated by the AR server are obtained, and the user can also pass the
  • the image scanning function carried in the AR client performs image scanning on the preset offline identifier in the target location.
  • the offline identifier may be any type of identification information that is defined by the AR server in the background and has a binding relationship with the target location; for example, when the target location is an offline store, then the line
  • the lower identifier may specifically be the LOGO of the offline store.
  • Step 104 The AR client initiates image recognition for the scanned image information.
  • the image recognition for the image information can be initiated in real time to determine the scanned image information. Whether it contains the offline ID corresponding to the target location.
  • the image recognition model carried on the AR client may be completed, or the scanned image information may be uploaded to the AR server by the AR client in real time, by the AR.
  • the server is based on its locally loaded image recognition model.
  • the AR client may be equipped with an image recognition model locally. After scanning the image information of the offline environment of the target user by calling the camera of the AR terminal device, the image recognition model may continue to be called. The image information is image-recognized, and the recognition result is uploaded to the AR server, and the recognition result is further confirmed by the AR server.
  • the AR client may not mount the image recognition model locally, but upload the scanned image information to the AR server in real time, and the AR server is based on the image that is locally mounted.
  • the recognition model performs image recognition on the image information, and then returns the recognition result to the AR client.
  • the image recognition algorithm installed in the image recognition model is not particularly limited in this example, and those skilled in the art can refer to the related art when implementing the technical solution of the present application.
  • the image recognition model described above may be a deep learning model trained based on a neural network combined with a large number of image recognition samples.
  • Step 105 The AR server determines whether a preset identifier corresponding to the target location is identified from the scanned image information.
  • Step 106 If the preset identifier corresponding to the target location is identified from the scanned image information, the AR server delivers the virtual data related to the virtual resource in the virtual resource pool to the AR client. ;
  • the AR server can further confirm whether the line corresponding to the target location is successfully identified from the image information based on the result of the image recognition. The next identifier; if yes, the AR server can locally query the database related to the virtual resource pool of the target location to query the virtual data related to the virtual resource in the virtual resource pool of the target location.
  • the virtual data related to the virtual resources in the virtual resource pool of the target location may specifically include the total value of the virtual resources in the virtual resource pool, and the virtual resources in the virtual resource pool. Unit value, as well as changes in the unit value, and so on.
  • the content included in the virtual data may specifically include the total price of the virtual stock accumulated in the virtual stock fund pool of the target location, and the virtual stock in the virtual stock fund pool.
  • the virtual data related to the virtual resources in the virtual resource pool of the target location may be calculated in real time by the AR server in the background based on the actual situation of the virtual resources in the virtual resource pool.
  • the AR server when the AR server allocates the virtual resource allocated for the user to the virtual resource pool of the target location, the AR server can immediately trigger the virtual server to change the virtual resource in the current virtual resource pool.
  • the data is recalculated.
  • the AR server can calculate the unit value of the virtual resource in the virtual resource pool based on the total value to be allocated corresponding to the target location and the total number of virtual resources in the virtual resource pool; for example, the virtual
  • a resource is a virtual asset.
  • the total value of the to-be-distributed value can be divided by the total number of virtual assets in the virtual resource pool to obtain the unit value of the virtual asset per unit share.
  • the change data of the unit value may specifically include the unit value after the change and the moment when the change occurs, so that the AR server can generate the unit value change based on the occurrence time of the change and the unit value after the change as a parameter. Time series data.
  • the total value of the to-be-distributed value may be an indicator parameter that can reflect the total value of the virtual resource to be divided corresponding to the target location;
  • the total amount of the to-be-distributed value may specifically be the total revenue of the target location. That is, when calculating the unit value of the virtual asset in the virtual asset pool, the total revenue of the target location may be divided by the total number of virtual assets in the virtual asset pool to obtain the unit value of the virtual asset.
  • the total amount of the above-mentioned to-be-distributed value may be other than the total revenue of the target site, and may also adopt other indicator parameters that reflect the state of the assets of the target site; for example, the total net profit of the target site, a third-party evaluation institution or platform pair
  • the total amount of assets after the above-mentioned target site is evaluated, or the total amount of virtual assets that can be allocated for allocation according to the above-mentioned target site and its own asset status.
  • the unit value may be dynamically changed according to the operation status of the target location. Therefore, if the above calculation is used, the unit value of the virtual resource in the virtual resource pool changes, and the AR service is changed. The change data of the above unit value can also be recorded immediately.
  • the virtual resource may be further calculated according to the calculated unit value and the total number of virtual resources in the virtual resource pool. The total value of the virtual resources in the pool.
  • the virtual data can be sent to the AR client, and the scanned image is scanned by the AR client.
  • the enhanced display is performed at a position corresponding to the above-described offline mark in the image.
  • Step 107 The AR client enhances the received virtual data in a position corresponding to the preset identifier in the scanned real-life image.
  • the virtual data can be visually rendered based on the AR engine of the foreground, and the virtual data is compared with the image data in the scanned real scene.
  • the superimposition fusion enhances the display at a position corresponding to the above-mentioned offline identification in the scanned real image.
  • the virtual data includes a total value of the virtual resources in the virtual resource pool, a unit value of the virtual resources in the virtual resource pool, and change data of the unit value.
  • the visualization data corresponding to the change rule of the unit value may be created by using the change data of the unit value; for example, the change data of the unit value may be specifically It is based on the value of the unit value after the change, and the time series data generated at the time when the unit value changes, and the visualization chart may be a two-dimensional curve generated based on the time series data.
  • the AR client can visualize the visualization chart, the total value of the virtual resources in the virtual resource pool, and the unit value of the virtual resources in the virtual resource pool based on the AR engine of the foreground. Rendering, enhanced display at a position corresponding to the above-mentioned offline mark in the scanned live view image.
  • the above target location is an offline store
  • the virtual resource is an example of a virtual stock of the offline store
  • the virtual data may include an accumulation of the virtual stock funds pool of the store. The total price of the virtual stock, the price per share of the virtual stock in the virtual stock pool, and the price change data of the price per share in a certain period.
  • the AR server can deliver the virtual data to the AR client.
  • the AR client can first visually render the price change data of the price per share in a certain period, and convert the price change data of the price per share in a certain period into a two-dimensional curve capable of reflecting the price change. And then the two-dimensional curve, and the total price of the virtual stock accumulated in the virtual stock fund pool of the store, the price per share of the virtual stock in the virtual stock fund pool, and the like, in the scanned real image and the store Enhanced display of the location corresponding to the LOGO.
  • the image recognition technology using AR is implemented, and the virtual resource management on the line is combined with the image scanning operation under the user's online, so that the user scans the offline setting corresponding to the target place through the AR client scanning.
  • the offline identifier can conveniently view the information about the virtual resources in the virtual resource pool of the target location, thereby facilitating the management of the virtual resources allocated to itself.
  • a user portal for managing the virtual resources allocated to the user may also be provided in advance.
  • the user portal may specifically include a first exchange portal and a second exchange portal.
  • the foregoing first switch entry may be used to replace the virtual resource allocated to the user with the corresponding virtual credential; and the second switch entry may be used to replace the virtual credential held by the user with the virtual resource.
  • the first exchange portal may be a buy entry of a virtual asset
  • the second exchange portal may be a sell portal of a virtual asset
  • the AR client is used by the user at the first exchange portal.
  • the virtual resource exchange request issued at the time of the trigger may be a purchase request of the virtual resource
  • the virtual resource exchange request issued by the AR client when the second exchange entry is triggered by the user may be a sell request of the virtual resource
  • the virtual credential may be a virtual currency for settlement of the purchase and sale of the virtual asset
  • the AR server may also create a virtual currency account for each user to manage the held virtual currency.
  • the user can sell the virtual asset by selling the virtual asset and trigger the virtual asset to be settled as virtual currency.
  • the user can purchase the virtual resource by triggering the purchase portal.
  • the AR client when the AR client detects a triggering operation of the user for the first switching portal (such as a triggering operation such as clicking), the AR client can input a virtual resource switching interface to the user through the user interface, and the virtual resource is in the virtual resource.
  • the virtual interface currently held by the user is output in the exchange interface.
  • the user can select the corresponding virtual resource in the interface as the virtual resource to be exchanged, and input the number of virtual resources to be exchanged.
  • the AR client can obtain the identifier information (such as the virtual resource ID) of the virtual resource to be exchanged by the user, and the quantity to be exchanged, and then construct a virtual resource exchange request based on the obtained information (ie, the first virtual The resource exchange request), and then the virtual resource exchange request is sent to the AR server.
  • the identifier information such as the virtual resource ID
  • the quantity to be exchanged and then construct a virtual resource exchange request based on the obtained information (ie, the first virtual The resource exchange request), and then the virtual resource exchange request is sent to the AR server.
  • the AR server After receiving the virtual resource exchange request, the AR server can read the identifier information and quantity of the virtual resource to be exchanged in the virtual resource exchange request, and calculate the total value of the virtual resource to be exchanged; when the calculation is completed, the AR The server may allocate the virtual certificate with the same total value of the virtual resource to be exchanged to the above-mentioned user, add the assigned virtual credential to the virtual credential account created for the user, and push the exchange result to the AR client in the form of a message. Presented to the user through the user interface.
  • the AR client when the AR client detects the triggering operation of the user for the second switching portal, the AR client can also input a virtual resource switching interface to the user through the user interface, and output the current user in the virtual resource switching interface.
  • Exchangeable virtual resources The user can select the corresponding virtual resource in the interface as the virtual resource to be exchanged, and input the number of virtual credentials to be exchanged.
  • the AR client can obtain the identifier information of the virtual resource to be exchanged by the user and the number of the virtual credentials to be exchanged, and then construct a virtual resource exchange request (that is, the second virtual resource exchange request) based on the obtained information. And then send the virtual resource exchange request to the AR server.
  • a virtual resource exchange request that is, the second virtual resource exchange request
  • the AR server After receiving the virtual resource exchange request, the AR server can read the identifier information of the virtual resource to be exchanged and the number of virtual credentials to be exchanged in the virtual resource exchange request, and calculate the total number of virtual credentials to be exchanged. The number of virtual resources with the same value; when the calculation is completed, the AR server can allocate a corresponding number of virtual resources to the above-mentioned users, add the allocated virtual resources to the virtual resource account created for the user, and exchange them in the form of a message. The result is pushed to the AR client and presented to the user through the user interface.
  • the present application also provides an embodiment of the device.
  • the present application proposes an augmented reality-based offline interaction device 30, which is applied to an AR server.
  • the AR server that carries the augmented reality-based offline interaction device 100 is involved.
  • the hardware architecture generally includes a CPU, a memory, a non-volatile memory, a network interface, an internal bus, and the like.
  • the augmented reality-based offline interaction device 30 can be generally understood to be loaded in a memory.
  • the obtaining module 301 is configured to acquire consumption data of the user at the target location; wherein the consumption data includes a consumption amount;
  • the allocating module 302 allocates a corresponding number of virtual resources to the user based on the consumption amount, and accumulates the allocated virtual resources to the virtual resource pool of the target location;
  • the determining module 303 is configured to determine, according to an image scanning operation of the offline environment of the target location, whether the preset identifier corresponding to the target location is identified from the scanned image information;
  • the issuing module 304 if yes, delivering virtual data related to the virtual resource in the virtual resource pool to the augmented reality client, to be used by the augmented reality client in the scanned real-life image
  • the enhanced display is displayed at a position corresponding to the preset identifier.
  • the virtual data includes a total value of the virtual resources in the virtual resource pool, a unit value of the virtual resources in the virtual resource pool, and change data of the unit value;
  • the device 30 further includes:
  • a calculating module 305 (not shown in FIG. 3), calculating a unit of the virtual resource in the virtual resource pool based on a total value to be distributed corresponding to the target location, and a quantity of virtual resources in the virtual resource pool Value, and when the unit value of the virtual resource in the virtual resource pool changes, recording change data of the unit value; based on the calculated unit value, and the number of virtual resources in the virtual resource pool Calculating a total value of the virtual resources in the virtual resource pool.
  • the allocation module 302 further:
  • the first virtual resource exchange request sent by the augmented reality client; the first virtual resource exchange request carrying the identifier information of the virtual resource to be exchanged by the user, and the number of virtual resources to be exchanged; Determining, by the first virtual resource exchange request, a total value of the virtual resources to be exchanged, and allocating, to the user, a virtual credential having the same total value as the virtual resource to be exchanged; and
  • the second virtual resource exchange request carrying the number of virtual credentials to be exchanged by the user; and calculating and calculating based on the second virtual resource exchange request
  • the virtual credentials to be exchanged have the same total number of virtual resources, and allocate a corresponding number of virtual resources to the user.
  • the virtual resource is a virtual asset corresponding to the target location; the total value to be distributed is the total revenue of the target location; the virtual credential is a virtual currency; the first virtual resource
  • the exchange request is a virtual asset buy request; the second virtual resource exchange request is a virtual asset sell request.
  • the present application proposes an augmented reality-based offline interaction device 50, which is applied to an AR client; see FIG. 6, as an AR client that carries the augmented reality-based offline interaction device 50.
  • the hardware architecture generally includes a CPU, a memory, a non-volatile memory, a network interface, an internal bus, and the like.
  • the augmented reality-based offline interaction device 50 can be generally understood to be loaded in a memory.
  • the uploading module 501 is configured to upload the consumption data of the user at the target location to the augmented reality server, where the consumption data includes a consumption amount, so that the augmented reality server allocates a corresponding number of virtual resources to the user based on the consumption amount. And adding the allocated virtual resource to a virtual resource pool corresponding to the target location;
  • the scanning module 502 performs image scanning for the offline environment of the target user in response to an image scanning operation of the offline environment of the target location by the user;
  • the receiving module 503, initiates image recognition for the scanned image information, and receives the preset identifier corresponding to the target location from the image information, and receives the Virtual data related to virtual resources in a virtual resource pool;
  • the display module 504 is configured to enhance the display of the received virtual data in a position corresponding to the preset identifier in the scanned live image.
  • the virtual data includes a total value of the virtual resources in the virtual resource pool, a unit value of the virtual resources in the virtual resource pool, and change data of the unit value;
  • the display module 504 The display module 504:
  • the user interface of the augmented reality client includes a first exchange entry corresponding to the virtual resource and a second exchange entry;
  • the device also includes:
  • the sending module 505 in response to the triggering operation of the user for the first switching portal, sending a first virtual resource exchange request to the augmented reality server; the first virtual resource exchange request carrying the user to be exchanged
  • the identifier information of the virtual resource, and the number of the virtual resources to be exchanged to calculate, by the augmented reality server, the total value of the virtual resource to be exchanged based on the first virtual resource exchange request, and allocate the value to the user a virtual credential having the same total value as the virtual resource to be exchanged;
  • the virtual resource is a virtual asset corresponding to the target location;
  • the virtual credential is a virtual currency;
  • the first virtual resource exchange request is a virtual asset purchase request; and the second virtual resource exchange Request to sell a request for a virtual asset.
  • the device embodiment since it basically corresponds to the method embodiment, reference may be made to the partial description of the method embodiment.
  • the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie may be located A place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the objectives of the present application. Those of ordinary skill in the art can understand and implement without any creative effort.
  • the apparatus, apparatus, module or unit set forth in the above embodiments may be embodied by a computer chip or an entity, or by a product having a certain function.
  • a typical implementation device is a computer, and the specific form of the computer may be a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email transceiver, and a game control.

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Abstract

本申请提出了一种基于增强现实技术将线上的虚拟资源分配和管理，与用户在线下的目标场所的消费以及图像扫描操作进行结合的交互模式；增强现实服务端获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；响应于增强现实客户端针对所述目标场所的线下环境的图像扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。

Description

基于增强现实的线下交互方法及装置 技术领域
本申请涉及增强现实领域，尤其涉及一种基于增强现实的线下交互方法及装置。
背景技术
AR(Augmented Reality，增强现实)技术，是一种通过实时计算影像的位置及角度，在影像上叠加相应的图像、视频、3D模型，进而对虚拟世界与现实世界进行融合的技术，面向用户提供一种全新的交互体验。随着AR技术的不断发展，AR技术的应用场景也越来越丰富，因而如何利用AR技术将线上业务与线下业务进行更好的结合，对于提升用户体验将具有十分重要的意义。
发明内容
本申请提出一种基于增强现实的线下交互方法，应用于增强现实服务端，所述方法包括：
获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；
基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
响应于增强现实客户端针对所述目标场所的线下环境的图像扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
本申请还提出一种基于增强现实的线下交互方法，应用于增强现实客户端，所述方法包括：
向增强现实服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额，以由所述增强现实服务端基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源添加至对应于所述目标场所的虚拟资源池；
响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
发起针对扫描到的图像信息的图像识别，并在从该图像信息中识别出对应于所述目标场所的预设标识时，接收由所述虚拟现实服务端下发的与所述虚拟资源池中的虚拟资源相关的虚拟数据；
将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
本申请还提出一种基于增强现实的线下交互装置，应用于增强现实服务端，所述装置包括：
获取模块，获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；
分配模块，基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
确定模块，响应于增强现实客户端针对所述目标场所的线下环境的图像扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
下发模块，如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
本申请还提出一种基于增强现实的线下交互装置，应用于增强现实客户端，所述装置包括：
上传模块，向增强现实服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额，以由所述增强现实服务端基于所述消费金额为所述用 户分配对应数量的虚拟资源，并将分配的所述虚拟资源添加至对应于所述目标场所的虚拟资源池；
扫描模块，响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
接收模块，发起针对扫描到的图像信息的图像识别，并在从该图像信息中识别出对应于所述目标场所的预设标识时，接收由所述虚拟现实服务端下发的与所述虚拟资源池中的虚拟资源相关的虚拟数据；
显示模块，将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
本申请中，提出了一种基于增强现实技术，将线上的虚拟资源分配和管理，与用户在线下的目标场所的消费以及图像扫描操作进行结合的交互模式；
一方面，增强现实客户端可以将用户在线下的目标场所消费所产生的消费数据上传至增强现实服务端，而增强现实服务端可以基于该消费数据中的消费金额，为用户分配对应数量的虚拟资源，并将分配的虚拟资源累加到该目标场所的虚拟资源池，实现了可以将用户在线下的目标场所的消费数据，转化为相应数量的虚拟资源，并将为不同的用户分配的虚拟资源累加至该目标场所的虚拟资源池中，从而通过将不同的目标场所的虚拟资源池中虚拟资源的累加总数进行横向比对分析，就可以筛选出线下的优质目标场所；
另一方面，用户在抵达线下的目标场所时，除了可以在该目标场所执行正常的消费操作以外，还可以通过增强现实客户端扫描该目标场所的线下环境，而增强现实客户端可以发起对扫描到的图像信息的图像识别，并在从扫描到的图像信息中识别出对应于该目标场所的预设标识时，可以接收增强现实服务端下发的与该目标场所的虚拟资源相关的虚拟数据，并将接收到的虚拟数据在扫描到的实景图像中与所述预设标识对应的位置增强显示，实现了通过增强现实的图像识别技术，将线上的虚拟资源管理与用户在线下的图像扫描操作相结合，使得用户可以更加便捷的查看该目标场所的虚拟资源池中的虚拟资源的相关信息，进而可以更方便的对分配给自身的虚拟资源进行管 理。
附图说明
图1是本申请一实施例示出的一种基于增强现实的线下交互方法的处理流程图；
图2是本申请一实施例示出的一种在AR场景中输出虚拟数据的示意图；
图3是本申请一实施例示出的一种基于增强现实的线下交互装置的逻辑框图；
图4是本申请一实施例提供的承载所述一种基于增强现实的线下交互装置的增强现实服务端所涉及的硬件结构图；
图5是本申请一实施例示出的另一种基于增强现实的线下交互装置的逻辑框图；
图6是本申请一实施例提供的承载所述另一种基于增强现实的线下交互装置的增强现实客户端所涉及的硬件结构图。
具体实施方式
在本申请中，旨在提出一种基于AR技术，将线上的虚拟资源分配和管理，与用户在线下的目标场所的消费以及图像扫描操作进行结合的交互模式；该交互模式，具体可以划分为虚拟资源分配和管理的线上交互部分，和用户在目标场所进行消费以及图像扫描时的线下交互部分。
对于上述线上交互部分，AR客户端可以将用户在线下的目标场所消费所产生的消费数据上传至AR服务端，而AR服务端则可以基于该消费数据中的消费金额，为用户分配对应数量的虚拟资源，并将分配的虚拟资源累加到该目标场所的虚拟资源池，实现了可以将用户在线下的目标场所的消费数据，转化为相应数量的虚拟资源，并将为不同的用户分配的虚拟资源累加至该目标场所的虚拟资源池中，从而通过将不同的目标场所的虚拟资源池中虚拟资源的累加总数进行横向比对分析，就可以筛选出线下的优质目标场所；
对于上述线下交互部分，用户在抵达线下的目标场所时，除了可以在该目标场所执行正常的消费操作以外，还可以通过AR客户端扫描该目标场所的线下环境；而AR客户端可以发起对扫描到的图像信息的图像识别，并在从扫描到的图像信息中识别出对应于该目标场所的预设标识时，可以接收AR服务端下发的与该目标场所的虚拟资源相关的虚拟数据，并将接收到的虚拟数据在扫描到的实景图像中与所述预设标识对应的位置增强显示，实现了通过AR的图像识别技术，将线上的虚拟资源管理与用户在线下的图像扫描操作相结合，使得用户可以更加便捷的查看该目标场所的虚拟资源池中的虚拟资源的相关信息，进而可以更方便的对分配给自身的虚拟资源进行管理。
例如，在一种应用场景中，上述目标场所可以是任意类型的线下店铺，而上述虚拟资源可以是对应于上述线下店铺的虚拟资产(比如虚拟股票或者虚拟债券，等等)。
在这种场景中，一方面，用户在该线下店铺执行线下消费后(比如通过APP在线下完成商品的支付)，AR客户端可以与AR服务端进行交互，将相关的消费数据上传至AR服务端，而AR服务端可以根据用户本次的消费金额，为该用户分配一定数量的该线下店铺的虚拟资产，同时将分配的这部分虚拟资产累加到该线下店铺的虚拟资产池资金池中。当分配完成后，此时该用户取得这部分虚拟资产的持有以及买卖权限。
另一方面，用户还可以通过AR客户端扫描该线下店铺的特定标识(比如店铺的LOGO)，而AR客户端可以发起针对扫描到的图像信息的图像识别，当从该图像信息中成功识别出该特定标识时，AR服务端可以将该线下店铺的虚拟资产资金池中累加的虚拟资源的相关信息(比如虚拟资产的总价值、单位价值、以及单位价值的变化数据)下发给AR客户端，由AR客户端在扫描到的实景图像中与该特定标识对应的位置上进行叠加显示，从而用户可以通过实景图像中显示的信息，了解到该线下店铺的虚拟资产的相关情况，进而可以更好的对自身持有的该线下店铺的虚拟资产进行更好的管理。
下面通过具体实施例并结合具体的应用场景对本申请进行描述。
请参考图1，图1是本申请一实施例提供的一种基于增强现实的线下交互方法，所述方法执行以下步骤：
步骤101，AR客户端向AR服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额；
上述AR客户端，是指基于AR技术开发的，或者集成了AR功能的客户端软件；例如，上述AR客户端，可以是集成了AR服务功能的支付宝APP；上述AR客户端用于对线下环境中的现实场景进行图像扫描，并将扫描到的图像数据实时传输至AR服务端；以及，通过上述AR客户端前台的AR引擎，对后台的AR服务端推送的虚拟数据进行可视化渲染，将其与扫描到的现实场景的图像数据(比如实景图像)进行叠加融合。
上述AR服务端，包括面向上述AR客户端提供服务的服务器、服务器集群或者基于服务器集群构建的云平台；例如，上述AR服务端，可以是面向集成了AR服务功能的支付宝APP提供对接服务的支付平台；上述AR服务端用于基于后台的AR引擎，对上述AR客户端扫描到的图像进行图像识别(当然该图像识别过程也可以由AR客户端基于前台的AR引擎来完成)；以及，对与线下业务相关的虚拟数据进行内容管理，并基于上述图像识别的结果，向上述AR客户端推送相关的虚拟数据；比如，AR客户端可以基于上述图像识别的结果为用户分配虚拟对象，并向上述AR客户端推送虚拟对象的分配结果。
上述目标场所，可以包括任意类型的线下消费场所；比如，线下店铺。在实际应用中，上述AR客户端中可以搭载线下支付功能，用户可以通过携带安装上述AR客户端的用户终端(比如智能手机)前往上述目标场所，通过该AR客户端搭载的线下支付功能，完成相应的消费品(比如商品)的线下支付。
在本例中，当用户在上述目标场所完成相关的消费操作后，AR客户端可以将用户本次消费行为所产生的消费数据，上传至AR服务端进行进一步的处理。其中，在该消费数据中，可以携带用户本次消费所产生的消费金额。
例如，以用户使用AR客户端搭载的支付功能，完成在线下店铺中的商品消费为例，用户可以使用AR客户端通过扫描店家提供的诸如支付二维码等方式，向该店家发起商品支付，并输入支付金额。而AR客户端中搭载的相关的支付功能模块，可以与相关的支付平台进行交互，完成进一步的支付流程。当支付完成后，AR客户端可以将与本次消费操作相关的完成订单等消费数据上传至AR服务端。
步骤102，AR服务端基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
上述虚拟资源，可以包括能够与用户的消费金额建立关联的，任意形式的线上虚拟资源；AR服务端可以基于预配置的虚拟资源分配规则，按照用户的消费金额，为用户分配相应数额的虚拟资源。
在示出的一种实施方式中，上述虚拟资源可以是对应于上述目标场所的虚拟资产。其中，上述虚拟资产的具体形态，在本申请中不进行特别限定；例如，在实际应用中，上述虚拟资产可以是虚拟股票、虚拟债券、虚拟期权，或者其它形式的虚拟资产，等等。
而上述虚拟资源池，则可以是一个为上述目标场所创建的虚拟资产资金池。其中，该虚拟资源池，具体可以用于对分配给不同的消费用户的虚拟资源进行累加；
例如，在一种实现方式中，AR服务端可以在系统中为每一个具有合作关系的线下店铺分配一个唯一的店铺ID，其中对于隶属于同一品牌的连锁店铺，可以用不同的店铺ID进行区分(当然，也可以不进行区分)。同时，每一个线下店铺的店铺ID可以唯一对应一个虚拟资产ID，该虚拟资产ID具体可以是为该线下店铺创建的一个虚拟资产账户的账户ID。AR服务端每接收到一笔消费数据后，可以基于该消费数据中的消费金额，为用户立即分配相应数量的虚拟资产，然后将分配的虚拟资产添加到与上述虚拟资产账户中进行累加。
在本例中，AR服务端可以实时的获取AR客户端上传的消费数据，当接 收到AR客户端上传的消费数据后时，此时可以立即对该消费数据进行相应的处理，提取该消费数据中携带的消费金额等相关信息，然后基于预配置完成的虚拟资源分配规则，为对应的消费用户分配相应数量的虚拟资源。
其中，上述虚拟资源分配规则中所包含的具体的分配逻辑，在本申请中不进行特别的限定，本领域技术人员在将本申请的技术方案付诸实施时，可以基于实际的需求进行灵活的配置。
例如，在一种实现方式中，上述虚拟资源分配规则，可以包括基于消费金额，为用户分配等数量的虚拟资产。即在这种情况下，可以依照消费金额对应的数值，为用户分配与消费金额对应的数值完全相同的等数量的虚拟资产。
又如，在另一种实现方式中，上述消费金额和分配的虚拟资产的数量之间，也可以呈现一种特定的线性关系。而上述虚拟资源分配规则，则可以是基于该线性关系而构建的一个线性函数。在这种情况下，可以将用户的消费金额作为输入参数，输入至该线性函数中进行计算，将该消费金额转换为对应的虚拟资产的分配数量。当然，在实际应用中，上述线性关系，可以基于实际需求进行配置，而通过上述线性函数进行计算得出的虚拟资产的分配数量，可以大于上述消费金额对应的数值，也可以小于该消费金额的数值。
当分配完成后，一方面，AR服务端可以将分配的虚拟资源，添加与该消费用户对应的虚拟资源账户中，对该虚拟资源账户中的虚拟资源总数量进行更新，同时可以将更新结果以消息的形式推送至AR客户端，由AR客户端进行同步更新。
例如，假设上述虚拟资源为对应于上述目标场所的虚拟资产，AR服务端可以针对每一个用户分别创建一个对应的虚拟资产账户，当完成虚拟资产的分配后，可以实时的将分配的虚拟资产更新至该相关用户的虚拟资产账户中，同时向AR客户端下发一个相应的更新消息，以触发AR客户端对用户的虚拟资源账户中的虚拟资产的显示数量，进行同步的更新。
另一方面，AR服务端可以将分配的虚拟资源，进一步累加至上述目标 场所的虚拟资源。
由于为用户分配的虚拟资源的数量，与用户实际的消费金额相关，因此通过这种方式，最终该虚拟资源池中所累加的虚拟资源的总数量以及总价值，将可以作为一个衡量该目标场所的营收状况的重要指标；即虚拟资源池中的虚拟资源的总数量越大，那么表明前往该目标场所进行消费的用户数量以及消费次数越大；从而，在实际应用中，通过将不同的目标场所的虚拟资源池中累加的虚拟资源的总数量以及总价值进行横向比对分析，就可以“发掘”出线下的营收状况出色的优质目标场所。例如，以上述虚拟资源为虚拟资产，上述虚拟资源池为虚拟资产资金池为例，通过将多个资产状况基本一致的线下店铺的虚拟资产资金池中的虚拟资产的总数量以及总价值进行比对分析，可以很明确的筛选出这一类线下店铺中，来店消费的用户数量以及消费次数较大的优质店铺。
步骤103，AR客户端响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
在本例中，用户在抵达线下的目标场所时，除了可以通过AR客户端搭载的支付功能，完成线下的消费，并获取由AR服务端分配的一定数量的虚拟资源以外，还可以通过AR客户端中搭载的图像扫描功能，对该目标场所中的预设的线下标识进行图像扫描。
其中，该线下标识具体可以是由AR服务端在后台进行定义的，与该目标场所建立了绑定关系的任意类型的标识信息；例如，当该目标场所为线下店铺时，那么该线下标识具体可以是该线下店铺的LOGO。
步骤104，AR客户端发起针对扫描到的图像信息的图像识别；
在本例中，当AR客户端从该目标场所的线下环境中，扫描出了到了相应的图像信息后，此时可以实时的发起针对该图像信息的图像识别，以确定扫描到的图像信息中是否包含与该目标场所对应的线下标识。
其中，在对扫描到的图像信息进行图像识别时，可以基于AR客户端上搭载的图像识别模型来完成，也可以通过由AR客户端将扫描到的图像信息 实时上传至AR服务端，由AR服务端基于其本地搭载的图像识别模型来完成。
在一种实施方式中，上述AR客户端可以在本地搭载图像识别模型，当通过调用AR终端设备的摄像头扫描到该目标用户的线下环境的图像信息后，可以继续调用该图像识别模型对该图像信息进行图像识别，并将识别结果上传至AR服务端，由AR服务端对识别结果进行进一步的确认。
在示出的另一种实施方式中，上述AR客户端也可以不在本地搭载图像识别模型，而是将扫描到的图像信息实时上传至AR服务端，由上述AR服务端基于其本地搭载的图像识别模型对该图像信息进行图像识别，然后向AR客户端返回识别结果。
其中，需要说明的是，上述图像识别模型中搭载的图像识别算法，在本例中不进行特别限定，本领域技术人员在将本申请的技术方案付诸实现时，可以参考相关技术中的记载；例如，在一种实现方式中，上述图像识别模型可以是基于神经网络结合大量的图像识别样本训练成的深度学习模型。
步骤105，AR服务端确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
步骤106，如果从扫描到的图像信息中识别出对应于所述目标场所的预设标识，AR服务端将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述AR客户端；
在本例中，当完成了针对AR客户端扫描到的图像信息的图像识别后，AR服务端可以基于图像识别的结果，进一步确认是否从该图像信息中成功识别出与该目标场所对应的线下标识；如果是，此时AR服务端可以在本地查询与该目标场所的虚拟资源池相关的数据库，来查询与该目标场所的虚拟资源池中的虚拟资源相关的虚拟数据。
在示出的一种实施方式中，与该目标场所的虚拟资源池中的虚拟资源相关的虚拟数据，具体可以包括上述虚拟资源池中的虚拟资源的总价值、上述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据，等等。
例如，以上述虚拟资源为虚拟股票为例，此时上述虚拟数据所包含的内容，具体可以包括上述目标场所的虚拟股票资金池中累加的虚拟股票的总价格、该虚拟股票资金池中的虚拟股票的每股价格、以及每股价格在一定周期内的价格变动数据，等等。
当然，在实际应用中，除了以上示出的几种数据之外，上述虚拟数据中也可以引入其它形式的的与上述目标场所相关的虚拟数据；比如，店铺的位置、店铺的优惠信息、店铺的介绍，等等，在本申请不再一一列举。
其中，需要说明的是，与该目标场所的虚拟资源池中的虚拟资源相关的虚拟数据，具体可以由AR服务端在后台基于虚拟资源池中虚拟资源的实际情况，实时的计算得到。
具体地，当AR服务端将为用户分配的虚拟资源，累加至上述目标场所的虚拟资源池后，由于当前虚拟资源池中的虚拟资源总数发生变化，此时可以立即触发AR服务端对上述虚拟数据进行重新计算。
一方面，AR服务端可以基于对应于上述目标场所的待分配价值总额，以及上述虚拟资源池中的虚拟资源的总数量，来计算该虚拟资源池中的虚拟资源的单位价值；例如，以上虚拟资源为虚拟资产为例，可以将待分配价值总额除以虚拟资源池中的虚拟资产的总数量，得到每一单位份额的虚拟资产的单位价值。
其中，上述单位价值的变化数据，具体可以包括变化后的单位价值，以及发生变化的时刻，从而AR服务端可以基于发生变化的发生时刻，以及发生变化后的单位价值作为参数，生成单位价值变化的时间序列数据。
上述待分配价值总额，具体可以是能够反映与上述目标场所对应的待分虚拟资源的总价值的指标参数；
例如，在示出的一种实施方式中，当上述虚拟资源为虚拟资产时，上述待分配价值总额具体可以是上述目标场所的营收总额。即在计算上述虚拟资产资金池中的虚拟资产的单位价值时，可以将上述目标场所的营收总额除以虚拟资产池中的虚拟资产的总数量，得到虚拟资产的单位价值。
当然，上述待分配价值总额除了可以是目标场所的营收总额以外，也可以采用能够反映上述目标场所的资产状况的其它指标参数；比如，目标场所的净利润总额，第三方评估机构或者平台对上述目标场所进行评估后的资产总额，或者上述目标场所结合自身的资产状况自定义配置的可用于分配的虚拟资产总额。
需要说明的是，由于在实际应用中，上述单位价值通常可能随着上述目标场所的经营状况进行动态变化，因此如果通过上述计算，上述虚拟资源池中的虚拟资源的单位价值发生变化，AR服务端还可以立即记录上述单位价值的变化数据。
另一方面，当AR服务端计算出上述虚拟资源池中的虚拟资源的单位价值后，可以进一步根据计算出的上述单位价值，以及上述虚拟资源池中的虚拟资源的总数量，计算上述虚拟资源池中的虚拟资源的总价值。
在本例中，当AR服务端查询到与该目标场所的虚拟资源池中的虚拟资源相关的虚拟数据后，可以将该虚拟数据下发至AR客户端，由AR客户端在扫描到的实景图像中与上述线下标记对应的位置上进行增强显示。
步骤107，AR客户端将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
在本例中，当AR客户端接收到AR服务端下发的虚拟数据后，可以基于前台的AR引擎对该虚拟数据进行可视化渲染，将该虚拟数据与扫描到的现实场景中的图像数据进行叠加融合，在扫描到的实景图像中与上述线下标识对应的位置上增强显示。
在示出的一种实施方式中，假设上述虚拟数据包括上述虚拟资源池中的虚拟资源的总价值、上述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据。
首选，当AR客户端接收到AR服务端下发的上述虚拟数据后，可以上述单位价值的变化数据创建对应于上述单位价值的变化规律的可视化图表；例如，上述单位价值的变化数据，具体可以是基于发生变化后的单位价值的 取值，与单位价值发生变化的发生时刻生成的时间序列数据，而上述可视化图表则可以是基于该时间序列数据生成的二维曲线。
其次，当创建完成上述可视化图表后，AR客户端可以基于前台的AR引擎对该可视化图表，以及上述虚拟资源池中的虚拟资源的总价值、上述虚拟资源池中的虚拟资源的单位价值进行可视化渲染，在扫描到的实景图像中与上述线下标记对应的位置上进行增强显示。
例如，请参见图2，以上述目标场所为线下店铺，上述虚拟资源为该线下店铺的虚拟股票为例，在这种情况下，上述虚拟数据可以包括该店铺的虚拟股票资金池中累加的虚拟股票的总价格、该虚拟股票资金池中的虚拟股票的每股价格、以及每股价格在一定周期内的价格变动数据。
当用户通过AR客户端扫描该目标场所的LOGO后，AR服务端可以将上述虚拟数据下发至AR客户端。AR客户端接收到上述虚拟数据后，首先可以对每股价格在一定周期内的价格变动数据进行可视化渲染，将每股价格在一定周期内的价格变动数据转换为能够反映价格变动的二维曲线，然后将该二维曲线，以及该店铺的虚拟股票资金池中累加的虚拟股票的总价格、该虚拟股票资金池中的虚拟股票的每股价格等数据，在扫描到的实景图像中与店铺的LOGO对应的位置上进行增强显示。
可见，通过这种方式，实现了利用AR的图像识别技术，将线上的虚拟资源管理与用户在线下的图像扫描操作相结合，使得用户通过AR客户端扫描设置于线下的与目标场所对应的线下标识，就可以便捷的查看该目标场所的虚拟资源池中的虚拟资源的相关信息，进而可以更方便的对分配给自身的虚拟资源进行管理。
在本例中，AR客户端的用户界面中，还可以预先提供用于对分配给用户的虚拟资源进行管理的用户入口。
在示出的一种实施方式中，上述用户入口具体可以包括第一交换入口以及第二交换入口。上述第一交换入口，具体可以用于将分配给用户的虚拟资源置换为对应的虚拟凭证；而上述第二交换入口，具体可以用于将用户持有 的虚拟凭证置换为虚拟资源。
例如，当上述虚拟资源为虚拟资产时，上述第一交换入口可以是虚拟资产的买入入口，上述第二交换入口可以是一个虚拟资产的卖出入口；AR客户端在第一交换入口被用户触发时所发出的虚拟资源交换请求，可以是虚拟资源的买入请求；AR客户端在第二交换入口被用户触发时所发出的虚拟资源交换请求，可以是虚拟资源的卖出请求；而上述虚拟凭证则可以是用于对虚拟资产的买入和卖出进行结算的虚拟货币；在初始状态下，上述AR服务端还可以针对每一个用户创建一个虚拟货币账户，用于管理持有的虚拟货币。在这种情况下，用户可以通过触发该卖出入口，卖出持有的虚拟资产，将持有的虚拟资产结算为虚拟货币；也可以通过触发该买入入口，买入虚拟资源，将持有的虚拟货币结算为虚拟资产。
具体地，当AR客户端检测到用户针对第一交换入口的触发操作(比如点击等触发操作)时，此时AR客户端可以通过用户界面向用户输入一个虚拟资源交换界面，并在该虚拟资源交换界面中输出用户当前持有的虚拟资源。而用户可以在该界面中选择相应的虚拟资源，作为待交换的虚拟资源，并输入待交换的虚拟资源的数量。
AR客户端可以在后台获取用户选择的待交换的虚拟资源的标识信息(比如虚拟资源ID)，以及输入的待交换的数量，然后基于获取到的信息构建一个虚拟资源交换请求(即第一虚拟资源交换请求)，然后将该虚拟资源交换请求发送至AR服务端。
AR服务端在接收到该虚拟资源交换请求后，可以读取该虚拟资源交换请求中携带的待交换的虚拟资源的标识信息以及数量，计算待交换虚拟资源的总价值；当计算完成后，AR服务端可以向上述用户分配与该待交换虚拟资源的总价值相同的虚拟凭证，将分配的虚拟凭证添加至为该用户创建的虚拟凭证账户，并以消息的形式将交换结果推送至AR客户端通过用户界面向用户展示。
相应的，当AR客户端检测到用户针对第二交换入口的触发操作时，此 时AR客户端也可以通过用户界面向用户输入一个虚拟资源交换界面，并在该虚拟资源交换界面中输出用户当前可交换的虚拟资源。用户可以在该界面中选择相应的虚拟资源，作为待交换的虚拟资源，并输入待交换的虚拟凭证的数量。
AR客户端可以在后台获取用户选择的待交换的虚拟资源的标识信息，以及输入的待交换的虚拟凭证的数量，然后基于获取到的信息构建一个虚拟资源交换请求(即第二虚拟资源交换请求)，然后将该虚拟资源交换请求发送至AR服务端。
AR服务端在接收到该虚拟资源交换请求后，可以读取该虚拟资源交换请求中携带的待交换的虚拟资源的标识信息以及待交换的虚拟凭证的数量，计算与待交换的虚拟凭证的总价值相同的虚拟资源的数量；当计算完成后，AR服务端可以向上述用户分配对应数量的虚拟资源，将分配的虚拟资源添加至为该用户创建的虚拟资源账户，并以消息的形式将交换结果推送至AR客户端通过用户界面向用户展示。
可见，通过这种方式，使得用户在通过查看该目标场所的虚拟资源池中的虚拟资源的相关信息，实时的了解到该目标场所的虚拟资源池中的虚拟资源的相关状况后，可以基于实际需求方便的对持有的虚拟资源和虚拟凭证进行交换。
与上述方法实施例相对应，本申请还提供了装置的实施例。
请参见图3，本申请提出一种基于增强现实的线下交互装置30，应用于AR服务端；请参见图4，作为承载所述基于增强现实的线下交互装置100的AR服务端所涉及的硬件架构中，通常包括CPU、内存、非易失性存储器、网络接口以及内部总线等；以软件实现为例，所述基于增强现实的线下交互装置30通常可以理解为加载在内存中的计算机程序，通过CPU运行之后形成的软硬件相结合的逻辑装置，所述装置30包括：
获取模块301，获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；
分配模块302，基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
确定模块303，响应于增强现实客户端针对所述目标场所的线下环境的图像扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
下发模块304，如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
在本例中，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
所述装置30还包括：
计算模块305(图3中未示出)，基于对应于所述目标场所的待分配价值总额，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的单位价值，并在所述虚拟资源池中的虚拟资源的单位价值发生变化时，记录所述单位价值的变化数据；基于计算出的所述单位价值，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的总价值。
在本例中，所述分配模块302进一步：
接收用户通过所述增强现实客户端发出的第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量；基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；以及，
接收用户通过所述增强现实客户端发出的第二虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量；基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
在本例中，所述虚拟资源为对应于所述目标场所的虚拟资产；所述待分配价值总额为所述目标场所的营收总额；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求；所述第二虚拟资源交换请求为虚拟资产卖出请求。
请参见图5，本申请提出一种基于增强现实的线下交互装置50，应用于AR客户端；请参见图6，作为承载所述基于增强现实的线下交互装置50的AR客户端所涉及的硬件架构中，通常包括CPU、内存、非易失性存储器、网络接口以及内部总线等；以软件实现为例，所述基于增强现实的线下交互装置50通常可以理解为加载在内存中的计算机程序，通过CPU运行之后形成的软硬件相结合的逻辑装置，所述装置50包括：
上传模块501，向增强现实服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额，以由所述增强现实服务端基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源添加至对应于所述目标场所的虚拟资源池；
扫描模块502，响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
接收模块503，发起针对扫描到的图像信息的图像识别，并在从该图像信息中识别出对应于所述目标场所的预设标识时，接收由所述虚拟现实服务端下发的与所述虚拟资源池中的虚拟资源相关的虚拟数据；
显示模块504，将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
在本例中，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
所述显示模块504：
基于接收到的所述单位价值的变化数据创建对应于所述单位价值的变化规律的可视化图表；
将接收到的所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中 的虚拟资源的单位价值、以及创建出的所述可视化图表，在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
在本例中，所述增强现实客户端的用户界面中包括对应于所述虚拟资源的第一交换入口以及第二交换入口；
所述装置还包括：
发送模块505，响应于所述用户针对所述第一交换入口的触发操作，向所述增强现实服务端发送第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量，以由所述增强现实服务端基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；
以及，响应于所述用户针对所述第二交换入口的触发操作，向所述增强现实服务端发送第一虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量，以由所述增强现实服务端基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
在本例中，所述虚拟资源为对应于所述目标场所的虚拟资产；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求；所述第二虚拟资源交换请求为虚拟资产卖出请求。
对于装置实施例而言，由于其基本对应于方法实施例，所以相关之处参见方法实施例的部分说明即可。以上所描述的装置实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本申请方案的目的。本领域普通技术人员在不付出创造性劳动的情况下，即可以理解并实施。
上述实施例阐明的装置、装置、模块或单元，具体可以由计算机芯片或 实体实现，或者由具有某种功能的产品来实现。一种典型的实现设备为计算机，计算机的具体形式可以是个人计算机、膝上型计算机、蜂窝电话、相机电话、智能电话、个人数字助理、媒体播放器、导航设备、电子邮件收发设备、游戏控制台、平板计算机、可穿戴设备或者这些设备中的任意几种设备的组合。
本领域技术人员在考虑说明书及实践这里公开的发明后，将容易想到本申请的其它实施方案。本申请旨在涵盖本申请的任何变型、用途或者适应性变化，这些变型、用途或者适应性变化遵循本申请的一般性原理并包括本申请未公开的本技术领域中的公知常识或惯用技术手段。说明书和实施例仅被视为示例性的，本申请的真正范围和精神由下面的权利要求指出。
应当理解的是，本申请并不局限于上面已经描述并在附图中示出的精确结构，并且可以在不脱离其范围进行各种修改和改变。本申请的范围仅由所附的权利要求来限制。
以上所述仅为本申请的较佳实施例而已，并不用以限制本申请，凡在本申请的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本申请保护的范围之内。

Claims (16)

  1. 一种基于增强现实的线下交互方法，其特征在于，应用于增强现实服务端，所述方法包括：
    获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；
    基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
    响应于增强现实客户端针对所述目标场所的线下环境的图像扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
    如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  2. 根据权利要求1所述的方法，其特征在于，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
    所述方法还包括：
    基于对应于所述目标场所的待分配价值总额，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的单位价值，并在所述虚拟资源池中的虚拟资源的单位价值发生变化时，记录所述单位价值的变化数据；
    基于计算出的所述单位价值，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的总价值。
  3. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    接收用户通过所述增强现实客户端发出的第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量；基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；以及，
    接收用户通过所述增强现实客户端发出的第二虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量；基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
  4. 根据权利要求2所述的方法，其特征在于，所述虚拟资源为对应于所述目标场所的虚拟资产；所述待分配价值总额为所述目标场所的营收总额；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求；所述第二虚拟资源交换请求为虚拟资产卖出请求。
  5. 一种基于增强现实的线下交互方法，其特征在于，应用于增强现实客户端，所述方法包括：
    向增强现实服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额，以由所述增强现实服务端基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至对应于所述目标场所的虚拟资源池；
    响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
    发起针对扫描到的图像信息的图像识别，并在从该图像信息中识别出对应于所述目标场所的预设标识时，接收由所述虚拟现实服务端下发的与所述虚拟资源池中的虚拟资源相关的虚拟数据；
    将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  6. 根据权利要求5所述的方法，其特征在于，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
    所述将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示，包括：
    基于接收到的所述单位价值的变化数据创建对应于所述单位价值的变化 规律的可视化图表；
    将接收到的所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及创建出的所述可视化图表，在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  7. 根据权利要求5所述的方法，其特征在于，所述增强现实客户端的用户界面中包括对应于所述虚拟资源的第一交换入口以及第二交换入口；
    所述方法还包括：
    响应于所述用户针对所述第一交换入口的触发操作，向所述增强现实服务端发送第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量，以由所述增强现实服务端基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；
    以及，响应于所述用户针对所述第二交换入口的触发操作，向所述增强现实服务端发送第一虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量，以由所述增强现实服务端基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
  8. 根据权利要求5所述的方法，其特征在于，所述虚拟资源为对应于所述目标场所的虚拟资产；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求；所述第二虚拟资源交换请求为虚拟资产卖出请求。
  9. 一种基于增强现实的线下交互装置，其特征在于，应用于增强现实服务端，所述装置包括：
    获取模块，获取用户在目标场所的消费数据；其中，所述消费数据包括消费金额；
    分配模块，基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源累加至所述目标场所的虚拟资源池；
    确定模块，响应于增强现实客户端针对所述目标场所的线下环境的图像 扫描操作，确定是否从扫描到的图像信息中识别出对应于所述目标场所的预设标识；
    下发模块，如果是，将与所述虚拟资源池中的虚拟资源相关的虚拟数据下发至所述增强现实客户端，以由所述增强现实客户端在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  10. 根据权利要求9所述的装置，其特征在于，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
    所述装置还包括：
    计算模块，基于对应于所述目标场所的待分配价值总额，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的单位价值，并在所述虚拟资源池中的虚拟资源的单位价值发生变化时，记录所述单位价值的变化数据；基于计算出的所述单位价值，以及所述虚拟资源池中的虚拟资源的数量，计算所述虚拟资源池中的虚拟资源的总价值。
  11. 根据权利要求10所述的装置，其特征在于，所述分配模块进一步：
    接收用户通过所述增强现实客户端发出的第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量；基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；以及，
    接收用户通过所述增强现实客户端发出的第二虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量；基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
  12. 根据权利要求10所述的装置，其特征在于，所述虚拟资源为对应于所述目标场所的虚拟资产；所述待分配价值总额为所述目标场所的营收总额；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求； 所述第二虚拟资源交换请求为虚拟资产卖出请求。
  13. 一种基于增强现实的线下交互装置，其特征在于，应用于增强现实客户端，所述装置包括：
    上传模块，向增强现实服务端上传用户在目标场所的消费数据；其中所述消费数据包括消费金额，以由所述增强现实服务端基于所述消费金额为所述用户分配对应数量的虚拟资源，并将分配的所述虚拟资源添加至对应于所述目标场所的虚拟资源池；
    扫描模块，响应于用户针对所述目标场所的线下环境的图像扫描操作，针对所述目标用户的线下环境执行图像扫描；
    接收模块，发起针对扫描到的图像信息的图像识别，并在从该图像信息中识别出对应于所述目标场所的预设标识时，接收由所述虚拟现实服务端下发的与所述虚拟资源池中的虚拟资源相关的虚拟数据；
    显示模块，将接收到的所述虚拟数据在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  14. 根据权利要求13所述的装置，其特征在于，所述虚拟数据包括所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及所述单位价值的变化数据；
    所述显示模块：
    基于接收到的所述单位价值的变化数据创建对应于所述单位价值的变化规律的可视化图表；
    将接收到的所述虚拟资源池中的虚拟资源的总价值、所述虚拟资源池中的虚拟资源的单位价值、以及创建出的所述可视化图表，在扫描到的实景图像中与所述预设标识对应的位置上增强显示。
  15. 根据权利要求13所述的装置，其特征在于，所述增强现实客户端的用户界面中包括对应于所述虚拟资源的第一交换入口以及第二交换入口；
    所述装置还包括：
    发送模块，响应于所述用户针对所述第一交换入口的触发操作，向所述 增强现实服务端发送第一虚拟资源交换请求；所述第一虚拟资源交换请求携带所述用户待交换的虚拟资源的标识信息，以及待交换的虚拟资源的数量，以由所述增强现实服务端基于所述第一虚拟资源交换请求，计算所述待交换虚拟资源的总价值，并向所述用户分配与所述待交换虚拟资源的总价值相同的虚拟凭证；
    以及，响应于所述用户针对所述第二交换入口的触发操作，向所述增强现实服务端发送第一虚拟资源交换请求；所述第二虚拟资源交换请求携带所述用户待交换的虚拟凭证的数量，以由所述增强现实服务端基于所述第二虚拟资源交换请求，计算与所述待交换的虚拟凭证的总价值相同的虚拟资源的数量，并向所述用户分配对应数量的虚拟资源。
  16. 根据权利要求13所述的装置，其特征在于，所述虚拟资源为对应于所述目标场所的虚拟资产；所述虚拟凭证为虚拟货币；所述第一虚拟资源交换请求为虚拟资产买入请求；所述第二虚拟资源交换请求为虚拟资产卖出请求。
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