Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N7/00—Television systems
  • H04N7/16—Analogue secrecy systems; Analogue subscription systems
  • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
  • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/06—Buying, selling or leasing transactions
  • G06Q30/0601—Electronic shopping [e-shopping]
  • G06Q30/0603—Catalogue ordering
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
  • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
  • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
  • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
  • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
  • H04N21/4508—Management of client data or end-user data
  • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
  • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
  • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
  • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
  • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
  • H04N21/81—Monomedia components thereof
  • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

• the present invention relates to a content viewing system and a content viewing method for viewing streaming content delivered via a communication network such as the Internet via a user terminal such as a personal computer.
• a user terminal having a communication function such as a personal computer, is connected to a distribution server on a communication network and plays a video stream of a program distributed in response to a distribution request to the distribution server.
• a communication function such as a personal computer
• the operation history is accumulated in the operation remote controller, and the accumulated operation history is networked.
• the server Via a server that has a hobby / preference analysis function, and the server sends information that matches the user's preference as a result of usage history analysis to the bidirectional remote control to control the operation of the device (for example, Patent Document 1).
• the operation of the device can be controlled so as to reproduce advertisements that meet the user's hobbies and preferences.
• the conventional system disclosed in Patent Document 1 described above the same advertisement / advertisement information is repeatedly reproduced as long as it matches the user's hobbies and preferences. In some cases, the pattern of advertisements becomes monotonous, making users tired, and the effectiveness of advertisements may be reduced.
• Patent Document 1 Japanese Patent Laid-Open No. 2002-203168
• the present invention has been made in view of the above points, and when viewing content such as streaming distributed through a communication network such as the Internet on a user terminal such as a personal computer.
• the issue is to provide a content viewing system and a content viewing method that can appropriately distribute more effective information for advertisement and advertisement to viewers.
• the present invention provides a content viewing system and method for viewing a content distributed through a communication network on a user terminal, the user operating on the user terminal Agent program execution unit that acquires and accumulates user trend data that is history, a communication interface that receives main content data that is the main part of the content and clip data that is inserted into the main part content via the communication network, and user trends Based on the data, a data selection unit for selecting clip data, a content reproduction unit for reproducing the data while inserting the clip data selected by the data selection unit into the main content data, and a viewing history of the clip data A viewing data storage unit is used.
• the clip data is weighted according to the attribute of the clip data
• the agent program execution unit sets the parameter value according to the attribute of the information that is the target of the user operation.
• the data selection unit selects the clip data based on the count of the parameter value corresponding to the attribute of the clip data, the weight of the clip data, and the viewing history of the clip data. Do.
• the hobby of the user it is possible to provide advertisements that match the preferences.
• the user selects the clip data according to the history of viewing the clip data. For example, by reducing the priority of the data already viewed or the most recently viewed, the same It is possible to prevent the clip data playback pattern from becoming monotonous, such as avoiding repeated playback of clip data in a short period of time.
• the viewing history stored in the viewing data storage unit is notified through a communication network, and in accordance with this notification, billing processing related to the watched clip data is executed.
• billing processing related to the watched clip data is executed.
• FIG. 1 is an explanatory diagram showing a schematic configuration of a content viewing system according to the present embodiment.
• FIG. 2 is a block diagram showing an internal configuration of a user terminal according to the present embodiment.
• FIG. 3 is an explanatory diagram schematically showing operation processing in the content reproduction unit according to the present embodiment.
• FIG. 1 is an explanatory diagram showing a schematic configuration of the content viewing system according to the present embodiment.
• the content viewing system according to the present embodiment will be described by taking as an example a case where content distributed via the communication network 2 is viewed on the user terminal 1 from the server groups 31 to 36.
• Communication network 2 is constructed, for example, by connecting various communication lines (public lines such as telephone lines, ISDN lines, ADSL lines, private lines, wireless communication networks) using the communication protocol TCP / IP.
• This IP network includes LANs such as 10BASE-T and 100BASE-TX intranets (enterprise networks) and home networks.
• the server groups 31 to 36 include an agent distribution server 31, an advertisement distribution server 32, an advertisement submission server 33, a content distribution server 34, a viewing aggregation server 35, and a billing aggregation server. It consists of 36 and
• the agent distribution server 31 is a Web server for causing the user terminal 1 to install an agent program D1 described later.
• the advertisement distribution server 32 is a server that distributes a video clip as advertisement data to the user terminal 1 in response to a distribution request from the user terminal 1. This video clip is produced from the advertisement material D3 (moving image, still image, character information, etc.) provided from the advertisement submission server 33.
• the advertisement submission server 33 provides the advertisement material D3 to the advertisement distribution server 32 in accordance with the conditions presented by the advertiser.
• the advertisement submission server 33 provides the submission information (advertisement data identifier, advertiser identifier, validity period, etc.) related to the advertisement material provided to the advertisement distribution server 32 to the viewing aggregation server 35 and the accounting aggregation server 35.
• 36 provides advertisement price information (advertisement data identifier, price according to time zone, etc.).
• the content distribution server 34 has a server computer for transmitting data such as HTML (HyperText Markup Language) files, image files, music files, or the like in a document system such as the World Wide Web (WWW). It stores software content such as HTML documents and images in the content storage unit 34a. Then, the content distribution server 34 streams the thread and content through the communication network 2 in accordance with the distribution schedule or in response to a request from client software such as a web browser.
• HTML HyperText Markup Language
• WWW World Wide Web
• the viewing aggregation server 35 also collects the viewing data D5 and stores it in the viewing information database 35a for each user terminal. Based on the data accumulated in the viewing aggregation server 35, the viewing aggregation server 35 aggregates which user is viewing which advertisement data and when, and the aggregation result is aggregated data D6. And sent to the billing summary server 36.
• the billing summary server 36 calculates the billing for the advertisements for each advertiser based on the summary data D6 obtained from the viewing summary Sano 35 and the price information obtained from the advertisement traffic server 33, and the billing database 36a To accumulate.
• the user terminal 1 is a communicable processing unit equipped with a CPU, which can be realized by a general-purpose computer such as a personal computer or a dedicated device with specialized functions.
• a mobile computer is a PDA (Personal Digital Assistance). ), Mobile phones, etc. included.
• Figure 2 shows the internal configuration of user terminal 1.
• the user terminal 1 includes a communication interface 102, a content playback unit 103, an output signal generation unit 104, an output interface 105, a display unit, as a streaming reception 'playback module. 101.
• the communication interface 102 is a module that transmits and receives data as packets through the communication network 2. Through this communication interface 102, content (main stream) D4, advertisement data D2, and agent program D1 are received, Viewing data D5 and the like are transmitted to the viewing aggregation server 35.
• the content playback unit 103 is a module that plays back video data and audio data.
• the content playback unit 103 includes an advertisement data insertion unit 115 that inserts advertisement data into the main data.
• the advertisement data insertion unit 115 analyzes the main content data D4 and detects an insertion position detection unit 115b that detects a position where clip data such as CM is inserted, and the insertion position detection unit 115b detects the insertion data.
• an insertion processing unit 115a for inserting the advertisement data D2 selected by the advertisement data selection unit 106, and reproducing the data D4 and D2 while inserting the advertisement data D2 into the main content data D4.
• the output signal generation unit 104 converts the content that can be played back by the content playback unit 103 into a video signal and an audio signal, and outputs the video signal to the media viewing abrasion 101b displayed on the display unit 101.
• the output interface 105 is a module that outputs video and audio output signals from the display unit 101 and the speaker 105a, respectively.
• the display unit 101 is a display device such as a liquid crystal display.
• the user terminal 1 includes an agent program execution unit 110, an application execution unit 112, an operation device interface 111, and a user trend data storage unit 113 as modules relating to user trend data. .
• the agent program execution unit 110 is a module that executes an agent program in which the agent distribution server 31 is also installed, and is usually realized by a CPU or the like. When this agent program is started and executed, it resides on the CPU, operates the CPU as an operation history acquisition unit, and generates a user trend data file. To do.
• the user trend data storage unit 113 is a module that stores user trend data, and is a device such as a hard disk or memory that stores and holds data files.
• the application execution unit 112 is a module that executes an application such as a general OS or browser software 101a, and is usually realized by a CPU or the like.
• the operation device interface 111 is a module to which an operation device 114 such as a mouse or a keyboard is connected and an operation signal is input / output.
• the operation history acquisition unit 116 is connected to the application execution unit 112 and the operation device interface 111, and which application is activated on the user terminal 1. Which application is active. It is a module that monitors what operations have been performed on the application and obtains them as a time-series history. For example, the operation history acquisition unit 116 acquires the coordinate position on the display unit 101 of the pointer moved by the operation device 114 on the display unit 101 from the operation device interface 111 and corresponds to the position of the pointer. Information (the attribute of the Web page being browsed by the browser, the attribute of the book or CD purchased on the Web page, the type of music or video content being viewed by the playback software) is acquired from the application execution unit 112. The operation history acquired by the operation history acquisition unit 116 is stored in the user trend data storage unit 113 as user trend data.
• the user terminal 1 includes, as modules related to advertisement data, an advertisement data acquisition unit 108, an advertisement data storage unit 107, an advertisement data selection unit 106, a viewing data storage unit 117, a viewing data notification unit 109, Have
• the advertisement data acquisition unit 108 is a module that acquires advertisement data (clip data) through a communication interface.
• the advertisement data acquisition unit 108 according to the present embodiment transmits a distribution request to the advertisement distribution server 32 at a predetermined time, receives a plurality of clip data distributed in response to the distribution request, and receives advertisement data. Accumulate in the accumulation unit 107.
• the advertisement data selection unit 106 is a module that selects clip data based on user trend data, and based on a predetermined calculation formula from among a plurality of clip data stored in the advertisement data storage unit 107. Then, select the clip data that matches the user's hobbies and send it to the playback unit. Note that the viewing history of the advertisement data selected by the advertisement data selection unit 106 is stored in the viewing data storage unit 117 as viewing data. This viewing data is data having an advertisement data identifier for specifying the advertisement data, and the number of times of viewing and the time as records.
• the viewing data notification unit 109 notifies the viewing data stored in the viewing data storage unit 117 through the communication network 2.
• the viewing totaling server 35 and the charge totaling server 36 execute a billing process regarding the viewed clip data.
• the advertisement data described above is weighted according to the attribute of each advertisement data, and the agent program execution unit 110 counts the parameter value corresponding to the attribute of the information targeted by the user operation for each attribute.
• the advertisement data selection unit 106 selects the clip data based on the count of the parameter value corresponding to the attribute of the clip data, the weight of the clip data, and the viewing data of the clip data. Do.
• the operation history acquisition unit 116 acquires the operation history of the user, and the attributes (target age, media type, field, etc.) of information (Web page, content viewing, etc.) targeted for each operation. , Time, etc.) are monitored, and parameter values corresponding to the attributes are added. This parameter value is held in advance by the following table data.
• the parameter value count is added according to the user trend. For example, when an operation is performed to purchase a CD at a web page auction at 21:00, user trend data as shown in the table below is accumulated.
• the weighting of each advertisement data is calculated by the product of the affinity parameter associated with the parameter value of the user trend described above and the correction coefficient.
• the affinity parameter and the correction coefficient are set in association with the advertisement data identifier (advertisement ID).
• the advertisement data selection unit 106 multiplies the count of the parameter value and the weight of the clip data corresponding to each parameter (affinity parameter and correction coefficient), and calculates the sum of them, and from there
• the evaluation value is calculated based on the viewing data of the clip data (viewing count X correction value (here, assumed to be 100)).
• viewing count X correction value here, assumed to be 100
• the parameter value force When calculating the product of the event and the affinity parameter, the parameter value is calculated as 0 if there is no corresponding parameter.
• the advertisement data selection unit 106 has a plurality of clips with the highest evaluation value. Select data.
• the advertisement data D2 for the advertising advertisement selected by the evaluation value calculated based on the user trend data (operation history) is inserted into the main content data D4. It is possible to provide advertisements that match the tastes of people.
• the product of the number of viewing times and the correction value is subtracted according to the history of viewing the clip data by the user, so for example, the evaluation value of what has already been viewed or has recently been viewed.
• the priority for selection can be lowered, and the reproduction pattern of clip data can be prevented from becoming monotonous, for example, by avoiding repeated reproduction of the same clip data in a short period of time. .
• the viewing data accumulated in the viewing data accumulation unit 117 is notified to the viewing aggregation server 35, and the accounting total server 36 charges the clip data that has been viewed according to the viewing data. Since the process is executed, it is possible to perform charging aggregation according to the reproduction frequency of the clip data while avoiding monotonization of the reproduction pattern of the clip data.

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• Engineering & Computer Science (AREA)
• Multimedia (AREA)
• Signal Processing (AREA)
• Databases & Information Systems (AREA)
• Business, Economics & Management (AREA)
• Finance (AREA)
• Marketing (AREA)
• Accounting & Taxation (AREA)
• Physics & Mathematics (AREA)
• Development Economics (AREA)
• Economics (AREA)
• Strategic Management (AREA)
• Computer Security & Cryptography (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)
• Information Transfer Between Computers (AREA)

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Citations (6)

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• 2005
  • 2005-10-05 JP JP2005292981A patent/JP5144009B2/ja not_active Expired - Fee Related
• 2006
  • 2006-10-03 WO PCT/JP2006/319802 patent/WO2007040230A1/ja active Application Filing
  • 2006-10-04 TW TW095136949A patent/TW200731801A/zh unknown

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