KR20210049993A - 메시지의 우선 순위 지정 - Google Patents

메시지의 우선 순위 지정 Download PDF

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KR20210049993A
KR20210049993A KR1020217013085A KR20217013085A KR20210049993A KR 20210049993 A KR20210049993 A KR 20210049993A KR 1020217013085 A KR1020217013085 A KR 1020217013085A KR 20217013085 A KR20217013085 A KR 20217013085A KR 20210049993 A KR20210049993 A KR 20210049993A
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티모시 마이클 센
후안 데이비드 볼레로
마이클 랜달
브라이언 아메스
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스냅 인코포레이티드
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Abstract

일부 실시예들에서, 메시지를 처리하는 컴퓨터에 의해 구현되는 방법은 사용자 디바이스로부터 수신된 메시지를 사용하여 갤러리를 생성하는 단계; 메시지들 중 선택된 메시지를 식별하기 위해 메시지들을 스캐닝하는 단계; 브랜드의 소유자로부터 선택된 메시지의 우선 순위 지정을 수신하는 단계; 우선 순위 지정에 응답하여 갤러리에서 선택된 메시지를 우선 순위 지정하는 단계; 및 사용자 디바이스의 사용자에게 표시하기 위해 사용자 디바이스에 갤러리를 공급하는 단계를 포함할 수 있다.

Description

메시지의 우선 순위 지정{PRIORITIZATION OF MESSAGES}
관련 출원에 대한 상호 참조
본원은 2014년 10월 24일자로 출원된 미국 출원 제14/523,728호의 우선권의 이익을 주장하며, 해당 출원은 그 전체가 이로써 참고 문헌으로 포함된다.
본 발명은 일반적으로 컴퓨터 네트워크에서 전자 메시지를 교환하는 것에 관한 것이다. 보다 특별히, 본 발명은 지오-로케이션 기반 이벤트 갤러리에서의 메시지의 우선 순위 배치에 관한 것이다.
스마트폰과 같은 모바일 디바이스는 메시지를 생성하는 데 사용된다. 메시지는 텍스트 메시지, 사진(보강 텍스트가 있거나 없음) 및 비디오일 수 있다. 사용자들은 이러한 메시지를 그 소셜 네트워크 내의 개인들과 공유할 수 있다. 그러나, 공통 이벤트에 참여하는 낯선 사람들과 메시지를 공유하기 위한 메커니즘은 없다.
컴퓨터 구현 방법은 지오-로케이션 펜스(geo-location fence) 내에 위치된 디바이스로부터 수신된 메시지를 사용하여 이벤트와 연관된 이벤트 갤러리를 생성하는 단계를 포함한다. 메시지를 스캐닝하여 메시지의 특정 브랜드를 식별한다. 메시지의 보증은 특정 브랜드의 소유자로부터 수신된다. 이 보증에 응답하여, 메시지의 배치가 이벤트 갤러리 내에서 우선 순위 지정된다. 이벤트 갤러리는 사용자로부터의 요청에 응답하여 공급된다.
본 발명은 첨부된 도면들과 연계하여 취해진 다음의 상세한 설명과 관련하여 더 충분히 이해된다:
도 1은 본 발명의 실시예에 따라 구성된 시스템을 도시한다.
도 2는 본 발명의 실시예와 연관된 서버 측 처리를 도시한다.
도 3은 본 발명의 실시예와 연관된 클라이언트 측 처리를 도시한다.
도 4 내지 도 8은 본 발명의 실시예들과 연관될 수 있는 그래픽 사용자 인터페이스들을 도시한다.
도 9는 본 발명의 대안적인 실시예와 연관된 서버 측 처리를 도시한다.
도면들의 여러 뷰들에 걸쳐 유사한 참조 번호들은 대응하는 부분들을 지칭한다.
도 1은 본 발명의 실시예에 따라 구성된 시스템(100)을 도시한다. 시스템(100)은 클라이언트 디바이스들(102_1 내지 102_N)의 세트 및 네트워크(106)를 통해 연결된 적어도 하나의 서버(104)를 포함한다. 네트워크(106)는 유선 또는 무선 네트워크들의 임의의 조합일 수 있다.
각각의 클라이언트 디바이스(102)는 네트워크(114)를 통해 연결된 중앙 처리 유닛(110) 및 입력/출력 디바이스들(112)과 같은 표준 컴포넌트들을 갖는다. 입력/출력 디바이스들(112)은 터치 디스플레이, 전용 제어 버튼, 물리적 커넥터, 스피커 등을 포함할 수 있다. 네트워크 인터페이스 회로(116)도 버스(114)에 연결되어 네트워크(106)와의 연결성을 제공한다. 메모리(120)도 버스(114)에 연결된다. 메모리(120)는 통신 애플리케이션(122)을 저장한다. 통신 애플리케이션(122)은 서버(104) 및/또는 다른 클라이언트 디바이스들과의 통신을 조정하기 위해 CPU(110)에 의해 실행되는 명령어들을 포함한다. 클라이언트 디바이스는 태블릿, 스마트폰, 웨어러블 기술, 랩탑 컴퓨터 또는 데스크탑 컴퓨터의 형태일 수 있다.
서버(104)도 중앙 처리 유닛(130), 버스(132), 입력/출력 디바이스들(134) 및 네트워크 인터페이스 회로(136)와 같은 표준 컴포넌트들을 포함한다. 버스(132)에는 메모리(140)가 연결된다. 메모리(140)는 통신 모듈(142)을 저장한다. 통신 모듈(142)은 클라이언트 디바이스(102)들과의 통신을 조정하기 위해 CPU(130)에 의해 실행되는 명령어들을 포함한다. 메모리(140)는 또한 이벤트 갤러리 모듈(144)을 저장한다. 이벤트 갤러리 모듈(144)은 라이브 이벤트의 참여자들로부터의 메시지들을 저장하기 위해 CPU(130)에 의해 실행되는 명령어들을 포함한다. 메시지들은, 클라이언트 디바이스(102)로부터의 요청에 응답하여 클라이언트 디바이스(102)에 공급될 수 있는, 이벤트 갤러리를 형성한다.
도 2는 이벤트 갤러리 모듈(144)의 실시예와 연관된 동작들을 도시한다. 도면의 상부는 메시지 송신자들의 세트, 즉 송신자_1 내지 송신자_N을 도시한다. 각각의 메시지 송신자는 클라이언트 디바이스(102)와 연관된다. 통신 애플리케이션(122)은 지오-로케이션 정보를 갖는 메시지를 수반하도록 구성된다. 전형적으로, 지오-로케이션 정보는 클라이언트 디바이스에 상주하는 GPS 칩으로부터 수집될 것이다. 그러나, 셀룰러 네트워크 지오-로케이션 정보, 자체 보고된 지오-로케이션 정보 등과 같은 다른 지오-로케이션 정보가 사용될 수도 있다.
이벤트 갤러리 모듈(144)은 이벤트를 정의할 수 있게 하는 관리 인터페이스를 포함한다. 예를 들어, 관리 인터페이스는 이벤트 이름, 이벤트 설명, 이벤트 날짜, 이벤트 시간 및 이벤트 위치에 대해 이벤트 플래너에 프롬프트할 수 있다. 이벤트 위치는 이벤트와 연관된 지오-로케이션 펜스를 정의하는 물리적 좌표(예를 들어, GPS 좌표)로 지정된다.
전술한 바와 같이, 송신자들로부터의 메시지들은 지오-로케이션 정보를 포함한다. 서버(104)는 임의의 수의 송신자로부터 그러한 메시지들 및 지오-로케이션 데이터를 수신한다(200). 각각의 메시지마다, 지오-로케이션 데이터는 지오-로케이션 펜스와 비교된다. 메시지가 지오-로케이션 펜스 내로부터 송신되지 않은 경우 메시지는 허용된 위치로부터의 것이 아니므로 폐기된다(202 - 아니오). 메시지가 허용된 위치로부터의 것이면(202 - 예), 메시지는 이벤트 갤러리에 게시된다(204).
이벤트 갤러리 모듈(144)은 이벤트 플래너가 옵션으로 이벤트 갤러리를 큐레이트(curate) 할 수 있게 하는 큐레이션 인터페이스를 포함할 수 있다(206). 예를 들어, 큐레이션 인터페이스는 이벤트 플래너가 부적절하거나 여분의 메시지를 삭제할 수 있게 할 수 있다. 도 2의 최종 동작은 임의의 수의 사용자로부터의 요청에 응답하여 이벤트 갤러리를 공급하는 것이다(208).
도 3은 클라이언트 디바이스(102) 상에 상주하는 통신 애플리케이션(122)과 연관된 처리를 도시한다. 통신 애플리케이션(122)은 등록 요청을 송신한다(300). 등록 요청은 이벤트에 조인하거나 이벤트를 팔로우하는 명시적인 요청일 수 있다. 대안적으로, 등록 요청은 지오-로케이션 데이터를 서버(104)에 송신함으로써 트리거될 수 있다. 이벤트 갤러리 모듈(144)은 지오-로케이션 데이터가 이벤트와 연관된 지오-로케이션 펜스에 대응하는지를 결정한다. 요청에 응답하여 이벤트 갤러리 프롬프트 정보가 수신된다(302). 이벤트 갤러리 프롬프트 정보는 브랜드, 텍스트 설명 등과 같은 이벤트의 표시(indicia)일 수 있다. 이벤트 갤러리 프롬프트는 사용자를 이벤트에 맞이하는 메시지를 수반할 수 있다. 메시지는 이벤트에 관한 추가 정보 및 명령어들을 가질 수 있다. 이벤트 갤러리 프롬프트 정보는 선택 가능한 대상 리스트(destination list)에 추가된다(304). 선택 가능한 대상 리스트(304)는 사용자의 소셜 네트워크 내의 개인들을 포함한다. 이 경우에, 선택 가능한 대상 리스트는 이벤트의 표시로 보강된다.
사용자가 메시지를 생성하면(306 - 예), 대상 리스트가 공급된다(308). 대상 리스트는 사용자의 소셜 네트워크 내의 개인들 및 이벤트 및/또는 이벤트 갤러리의 표시를 포함한다. 이벤트 갤러리가 선택되면(310), 사용자는 이벤트의 팔로워로서 추가된다(312). 따라서, 예를 들어, 단순히 지오-로케이션 데이터를 통신하는 것에 응답하여 사용자가 이벤트 갤러리 프롬프트를 수신한 경우, 사용자는 이벤트 갤러리에 메시지(공유된 스토리)를 게시하여 공식적으로 이벤트를 팔로우할 수 있다. 즉, 이벤트 갤러리 모듈(144)은 사용자가 이벤트 갤러리에 메시지를 게시하는 것에 응답하여 이벤트 팔로워들의 리스트에 사용자를 추가한다. 마지막으로, 선택 가능한 대상 리스트 상에 지정된 수신자들에게 메시지가 송신된다(314). 이 수신자들은 전형적으로 사용자의 소셜 네트워크 내의 개인들이다.
도 4는 이벤트에서 취해진 메시지의 예이다. 이 예에서, 메시지는 사진이고, 이것은 텍스트로 보강될 수 있다. 도 5는 선택 가능한 대상 리스트(500)를 도시한다. 선택 가능한 대상 리스트(500)는 라이브 이벤트에 대한 항목(502) 및 소셜 네트워크 내의 개인들에 대한 항목들(504)을 포함한다. 선택 가능한 대상 리스트(500)로부터 라이브 이벤트(502)를 선택하면 도 6에 도시된 바와 같은 프롬프트가 생성될 수 있다. 프롬프트는 이벤트 갤러리에 콘텐츠를 게시하는 것과 연관된 용어들을 설명할 수 있다. 도 7은 소셜 네트워크 내의 친구들 및 팔로우되는 하나 이상의 이벤트를 열거하는 인터페이스를 도시한다.
도 8은 이벤트 갤러리(800)의 예이다. 이벤트 갤러리(800)는 개인 게시된 메시지들(802)을 포함한다. 메시지들은 사진, 비디오 또는 텍스트 메시지일 수 있다. 이벤트 갤러리는 지정된 일시적 기간 동안 이용 가능할 수 있다. 예를 들어, 지정된 일시적 기간은 이벤트의 지속기간일 수 있다. 이벤트 갤러리의 표시는 이벤트의 지속기간 동안 친구 리스트(예를 들어, 대상 리스트)에 나타날 수 있다. 일 실시예에서, 이벤트 갤러리는 시퀀스로 표시되는 개별 임시 메시지들(ephemeral messages)을 갖는다. 예를 들어, 제1 이미지가 5초 동안 표시되고, 그 후 제2 이미지가 3초 동안 표시되는 등이다.
이벤트 갤러리는 모든 이벤트 참여자들에게 공개될 수 있다. 대안적으로, 이벤트 갤러리는 대상 리스트 또는 일부 다른 리스트(예를 들어, 이벤트에서 동료들의 리스트)로부터 선택된 참여자들의 서브세트에 대해 형성될 수 있다. 본 발명의 실시예는 지오-로케이션에 대한 진행 중인 이벤트 갤러리(공유된 스토리)를 유지한다. 예를 들어, 공유된 스토리는 몇 개월에 걸쳐 연장될 수 있다. 대안적으로, 공유된 스토리는 지정된 지오-로케이션에서 24시간 기간마다 갱신될 수 있다.
도 9는 본 발명의 다른 실시예와 연관된 처리 동작들을 도시한다. 이 실시예의 제1 처리 동작은 전술한 바와 같이 수신자들에게 배포하고자 의도되는, 이벤트 갤러리(900)에 대한 메시지를 하나 이상의 사용자로부터 수신하는 것이다. 예를 들어, 사용자는 임의의 수의 웹 또는 모바일 채널을 통해 통신 모듈(142)에 메시지를 송신할 수 있다. 다시 한 번, 메시지는 텍스트 메시지, 사진(보강 텍스트 또는 그래픽이 있거나 없음) 및 비디오(보강 텍스트 또는 그래픽이 있거나 없음)일 수 있다. 예를 들어, 이벤트는 콘서트, 뮤직 페스티벌, 시상식, 라이브 스포츠 이벤트 등을 포함할 수 있다. 유사하게, 고려되는 지오-로케이션의 예는 대학 캠퍼스, 학교, 회사의 사무실 공간, 개인 주택, 공원 등을 포함한다. 메시지는 특정 이벤트 또는 지오-로케이션과 연관이 있거나 있지 않을 수 있다. 전술한 바와 같이, 이벤트 갤러리는 사용자들의 세트에 이용 가능한 메시지들의 리스팅(listing) 또는 시퀀스이다. 사용자들의 세트는 사용자 또는 이벤트 스폰서 등에 의해 지정된 그룹일 수 있다. 다른 실시예들에서, 사용자들의 세트는 전체 소셜 네트워크, 지오로케이션 내에 위치된 사용자, 클럽 또는 조직의 멤버 등일 수 있다.
사용자들로부터 수신된 많은 메시지들은 수신 순서에 기초하여 또는 무작위로 이벤트 갤러리 내의 위치에 할당될 수 있지만, 다른 메시지들(예를 들어, 광고 또는 스폰서형(sponsored) 메시지)에는 후술된 바와 같이 다른 기준에 기초하여 우선 순위(904)를 할당할 수 있다. 그 후 이 메시지들은 그 할당된 우선 순위들에 따라 이벤트 갤러리에 제시될 수 있다(906).
우선 순위는 스폰서형 콘텐츠에 기초할 수 있다. 따라서, 스폰서 또는 광고주는 특정 이벤트 갤러리에 등록된 사용자에게 표시하기 위해 이벤트 갤러리 내에 메시지들을 삽입할 수 있다. 예를 들어, 특정 브랜드 또는 제품이 이벤트 갤러리 내에 메시지의 포함(또는 유리한 프리젠테이션)을 위해 지불할 수 있다. 유리한 프리젠테이션은 메시지에 할당된 가중치로부터 기인할 수 있고, 가중치는 스폰서에 의해 공급된 보수 금액의 함수이다. 예를 들어, 광고는 주어진 이벤트 갤러리에 포함되기 전에 특정 최소 지불을 요구할 수 있다. (이벤트 갤러리로의) 더 길거나 더 조기의 배치는 더 높은 최소값을 받을 수 있다. 스폰서형 콘텐츠는 고정 수수료 또는 뷰당 비용으로 표시될 수 있다. 또한, 비디오 또는 보강된 광고(텍스트, 그래픽, GIF, 애니메이션 등이 있음)는 유사하게 할증료를 받을 수 있다. 메시지의 가중치에서 고려되는 다른 팩터들은 광고와 이벤트 사이의 주제의 유사성을 포함할 수 있다. 예를 들어, 장난감 광고는 주류 광고보다 어린이 콘서트 광고에서 더 큰 가중치를 수신할 수 있다. 따라서, 일부 실시예에서, 비스폰서형(unsponsored) 메시지들은 가중치를 갖지 않을 수 있고, 일시적 또는 다른 기준으로 간단히 구성될 수 있다.
전술한 바와 같이, 유리한 프리젠테이션은 메시지들의 시퀀스에 조기에 배치된 메시지의 형태일 수 있다. 대안적으로, 유리한 프리젠테이션은 임시 메시지들의 시퀀스에서 비교적 긴 지속기간의 메시지 형태일 수 있다. 또 다른 실시예들에서, 메시지가 제시되지 않는 경우의 상황들(예를 들어, 최소 입찰가를 충족시키지 못함, 광고 재고 초과 등)이 있을 수 있다.
수신된 메시지에는 보증된 콘텐츠에 기초하여 우선 순위를 할당할 수도 있다. 예를 들어, 사용자는 특정 브랜드 또는 제품을 보증할 수 있다. 이 경우, 해당 사용자에 의해 제어되는 이벤트 갤러리는 이벤트 갤러리 내에 브랜드 또는 제품의 메시지를 우호적으로 제시할 수 있다. 스폰서형 콘텐츠와 관련하여 논의된 가중치 부여 및 프리젠테이션 기술은 또한 보증된 콘텐츠에 사용될 수 있다.
우선 순위는 임의의 수의 콘텐츠 평가에 기초하여 할당될 수 있다. 예를 들어, 메시지의 콘텐츠는 스폰서형 콘텐츠의 표시에 대해 평가될 수 있다. 표시는 콘텐츠에 관찰된 브랜드 또는 제품의 형태일 수 있다. 평가는 광학 문자 인식(optical character recognition), 머신 비젼(machine vision) 및 유사한 기술들에 의해 수행될 수 있다.
콘텐츠를 평가하는 다른 접근법은 메시지의 송신자를 평가하는 것이다. 예를 들어, 메시지의 송신자가 스폰서 또는 보증인인 경우, 우선 순위 파라미터는 스폰서링하는(sponsoring) 송신자 또는 보증하는 송신자에게 기인되는 유리한 가중치에 따라 할당된다. 우선 순위 파라미터를 결정할 때 고려될 수 있는 다른 팩터들은 유명 인사들, 잘 알려진 개인들 또는 "인플루언서(influencer)들"(예를 들어, 커뮤니티 내에서 존경받는 개인들)인 송신자들을 포함할 수 있다.
도 9의 최종 처리 동작은 요청에 응답하여 이벤트 갤러리를 공급하는 것이다(908). 예를 들어, 클라이언트 디바이스(102)는 서버(104)에 액세스할 수 있다. 이벤트 갤러리 모듈(144)은 이벤트 갤러리를 유지하기 위한 실행 가능 코드를 포함할 수 있다. 이벤트 갤러리는 서버(104)로부터 클라이언트 디바이스(102)와 연관된 임의의 수의 사용자에게 서빙될 수 있다.
도 1을 다시 참조하면, 일부 실시예에서, 서버(104)의 메모리(140)는 광고 모듈(148) 및 우선 순위 모듈(150)을 포함하도록 구성될 수 있다. 광고 모듈(148)은 CPU(130)에 의해 실행 가능한 명령어들을 포함하여 광고주들로부터 메시지들 또는 광고들을 수신하고, 그렇지 않으면 특정 실시예들의 광고 또는 스폰서형 메시지 피처들을 관리하고 구현한다. 일부 실시예들에서, 광고주들은 비-광고주 사용자들에 의해 이용되는 다른 채널들과는 구별되는 채널을 통해 광고 모듈(148)에 대해 메시지들에 액세스(또는 메시지들을 송신)한다. 예를 들어, 광고주들은 웹 브라우저를 통해 또는 광고 제출 목적으로 액세스 가능한 모바일 애플리케이션 피처를 통해 또는 웹 브라우저를 통한 웹 페이지를 통해 광고 모듈(148)에 액세스할 수 있다.
우선 순위 모듈(150)은 사용자들(즉, 광고주들)에 의해 제출된 가중치 및 가중 정보를 수신하고 메시지의 우선 순위를 결정하기 위해 CPU(130)에 의해 실행 가능한 명령어들을 포함한다. 일부 실시예들에서, 우선 순위 모듈(150)은 이벤트 갤러리 내의 다른 메시지들의 '스트림'에 광고들을 삽입하도록 구성될 수도 있다. 이러한 동작들에 더하여, 우선 순위 모듈(150)은 또한 광고 메시지 제출과 연관된 광고주들로부터 입찰가 금액들을 수신하는 방식으로 구성될 수도 있다. 따라서, 이 실시예들에서, 우선 순위 모듈(150)은 광고 메시지가 이벤트 갤러리 내에 표시될 수 있는 우선 순위를 결정하기 위해 입찰가 금액들(뿐만 아니라, 있다면, 다른 우선 순위 정보)을 비교할 수 있다.
광고 모듈(148)은 특정 브랜드에 대한 메시지들의 콘텐츠를 스캐닝하는 스캐닝 모듈을 포함할 수 있다. 예를 들어, 텍스트 기반 메시지(예를 들어, 메시지 내의 단어 또는 텍스트 마크)의 경우, 스캔은 단어 인식 또는 매칭 프로세스의 형태일 수 있다. 임의의 인식된 단어, 구문 또는 텍스트는 상표 데이터베이스와 비교하여 일치시킬 수 있다. 사진이나 비디오의 경우, 광학 문자 인식 모듈이 사용되어 브랜드와 연관된 로고, 심볼 또는 패턴(예를 들어, Nike® Swoosh 등)을 식별할 수 있다.
브랜드의 인식 시, 메시지는 브랜드 소유자에게 이벤트 갤러리에 메시지를 우선 순위 지정(prioritize)하는 기회를 제공하도록 통신 모듈(142)에 의해 송신될 수 있다. 따라서, 브랜드 소유자는 그 브랜드를 표시하는 메시지를 이벤트 갤러리로 삽입되게 하기 위해 및/또는 이벤트 갤러리에서 유리한 배치를 위해 지불할 기회를 얻을 수 있다.
이와 관련하여, 이미지의 복사본을 브랜드 소유자에게 송신하여 메시지를 우선 순위 지정할 것을 결정하기 전에 소유자가 메시지를 리뷰할 기회를 허용할 수 있다. 다른 실시예들에서, 브랜드 소유자는 메시지를 편집할 기회를 부여받을 수 있다. 예를 들어, 브랜드 소유자는 그래픽, 애니메이션 등을 선택할 수 있다. 브랜드 소유자는 경쟁 브랜드에 대한 언급을 삭제할 기회를 얻을 수도 있다.
대안적으로, 메시지의 온라인 대시보드가 브랜드 소유자에게 이용 가능하게 될 수 있다. 대시보드는 브랜드 소유자의 마크 또는 로고의 출현 인스턴스들 각각 또는 수 개를 포함할 수 있다. 소유자는 우선 순위 지정할 메시지들을 결정하기 전에 각각의 메시지를 나란히 비교할 수 있다.
일부 실시예들에서, 다수의 브랜드 메시지들이 단일 이벤트 갤러리로 삽입될 수 있다. 이 예에서, 다양한 브랜드 소유자들은 이벤트 갤러리 내에서 그 메시지들의 유리한 배치를 위해 매수하도록 허용될 수 있다. 특히, 최고가 입찰자의 메시지는 이벤트 갤러리의 시작 부근에 배치될 수 있다. 반대로, 저가 입찰자는 충분한 메시지 재고가 있는 경우에만 그 메시지들이 삽입되게 할 수 있다. 대안적으로, 임시 메시지의 지속기간은 입찰가 기준에 기초할 수 있다.
전체 이벤트는 브랜드 소유자에 의해 스폰서링될 수 있다. 이 경우, 이벤트 갤러리 시작에서 '웰컴(welcome)' 또는 '스폰서드 바이(sponsored by)' 메시지가 제시될 수 있고, 갤러리 전체에 걸쳐 특정 브랜드 또는 메시지를 포함하는 수 개의 다른 메시지들이 이어진다. 대안적으로, 제3자가 이벤트를 스폰서링할 수 있고, 많은 브랜드 소유자들이 메시지의 유리한 배치를 위해 입찰하도록 허용할 수 있다.
이벤트 갤러리는 스폰서형 또는 보증된 콘텐츠를 나타내는 제목을 가질 수 있다. 이벤트 갤러리는 단일 사용자로부터의 메시지들로 구성될 수 있다. 이 경우, 이벤트 갤러리는 단일 사용자의 친구들이 이용 가능하다.
이벤트 갤러리는 미리 선택된 사용자 그룹(예를 들어, 친구 그룹)으로부터의 메시지로 구성될 수 있다. 이벤트 갤러리는 미리 선택된 사용자 그룹이 이용 가능하다. 이벤트 갤러리는 소셜 네트워크의 모든 개인들이 이용할 수 있는 이벤트 갤러리로 스폰서에 의해 구성될 수 있다. 이와 관련하여, 소셜 네트워크는 개인들 사이의 컴퓨터 네트워크 통신들을 용이하게 하는 컴퓨터 구현 애플리케이션이고, 컴퓨터 네트워크 통신들은 게시물, 코멘트, 메시지, 이미지 등일 수 있다.
이벤트 갤러리는 이벤트와 연관된 지오로케이션 펜스(geolocation fence) 내의 사용자로부터의 메시지로 구성될 수 있다. 대안적으로, 이벤트 갤러리는 이벤트에 후속하여 개인들이 이용 가능할 수 있다.
본 발명의 실시예는 컴퓨터로 구현되는 다양한 동작들을 수행하기 위한 컴퓨터 코드를 갖는 비일시적 컴퓨터 판독 가능 저장 매체를 갖는 컴퓨터 저장 제품에 관한 것이다. 매체 및 컴퓨터 코드는 본 발명의 목적을 위해 특별히 설계되고 구성된 것들일 수도 있거나, 그것들은 컴퓨터 소프트웨어 기술분야의 통상의 기술자들에게 공지되고 이용 가능한 종류일 수도 있다. 컴퓨터 판독 가능 매체의 예는 프로그램 코드를 저장하고 실행하도록 특별히 구성된 자기 매체, 광 매체, 광자기 매체 및 하드웨어 디바이스, 예를 들어 주문형 집적 회로("ASIC"), 프로그램가능 로직 디바이스("PLD") 및 ROM 및 RAM 디바이스를 포함하지만, 이들로 한정되지 않는다. 컴퓨터 코드의 예는 컴파일러에 의해 생성되는 것과 같은 머신 코드 및 인터프리터를 사용하여 컴퓨터에 의해 실행되는 상위 레벨 코드를 포함하는 파일을 포함한다. 예를 들어, 본 발명의 실시예는 JAVA®, C++ 또는 다른 객체 지향 프로그래밍 언어 및 개발 툴을 사용하여 구현될 수 있다. 본 발명의 또 다른 실시예는 머신 실행 가능 소프트웨어 명령어들 대신 또는 그와 함께 하드와이어드(hardwired) 회로로 구현될 수 있다.
전술한 설명은, 설명의 목적으로, 본 발명의 철저한 이해를 제공하기 위해 특정 명명법을 사용하였다. 그러나, 본 발명을 실시하기 위해 특정 세부 사항이 요구되지 않는다는 것은 본 기술분야의 통상의 기술자에게 명백할 것이다. 따라서, 본 발명의 특정 실시예들에 대한 전술한 설명들은 예시 및 설명의 목적으로 제시된다. 이들은 본 발명을 완전하게 설명하거나, 본 발명을 개시된 형태 그대로만 한정하도록 의도된 것이 아니고; 명백하게, 상기 교시들에 비추어 많은 수정 및 변경이 가능하다. 실시예들은 본 발명의 원리 및 그 실제 응용을 가장 잘 설명하기 위해, 따라서 그것들이 본 기술분야의 다른 기술자들이 본 발명 및 다양한 실시예들을 고려되는 특정 용도에 적합한 다양한 수정들과 함께 가장 잘 활용할 수 있게 하도록 선택되고 설명되었다. 이하의 청구항들 및 그 균등물들은 본 발명의 범위를 정의하는 것으로 의도된다.

Claims (26)

  1. 메시지를 처리하는 컴퓨터에 의해 구현되는 방법으로서,
    복수의 사용자 디바이스들로부터 수신된 복수의 메시지들 중 제1 메시지에서 식별되는 브랜드의 소유자로부터, 상기 제1 메시지의 우선 순위 지정(prioritization)을 수신하는 단계;
    상기 우선 순위 지정에 응답하여, 상기 브랜드의 소유자로부터 수신된 상기 우선 순위 지정에 기초하여 상기 복수의 메시지들의 메시지 콜렉션 갤러리(message collection gallery) 내의 위치에 상기 제1 메시지를 할당함으로써 상기 복수의 메시지들을 포함하는 상기 메시지 콜렉션 갤러리에서 상기 제1 메시지를 우선 순위 지정하는 단계 - 상기 메시지는 상기 메시지에 할당된 가중치에 기초하여 상기 복수의 메시지들의 메시지 콜렉션 갤러리 내의 위치에 할당되고, 상기 가중치는 상기 브랜드의 소유자로부터 수신된 우선 순위 지정과 연관됨 -; 및
    상기 메시지에 할당된 상기 가중치에 기초하여 상기 복수의 메시지들의 상기 메시지 콜렉션 갤러리 내의 상기 위치에서, 상기 우선 순위 지정된 제1 메시지를 갖는 상기 메시지 콜렉션 갤러리를 사용자 디바이스에 공급하여 상기 사용자 디바이스의 사용자에게 표시하는 단계
    를 포함하는, 컴퓨터에 의해 구현되는 방법.
  2. 제1항에 있어서,
    상기 메시지 콜렉션 갤러리는 이벤트와 연관되는, 컴퓨터에 의해 구현되는 방법.
  3. 제1항에 있어서,
    상기 복수의 사용자 디바이스들은 지오-로케이션 펜스 내에 위치되는, 컴퓨터에 의해 구현되는 방법.
  4. 제1항에 있어서,
    상기 제1 메시지는 시각적 콘텐츠를 포함하고, 상기 시각적 콘텐츠는 사진 또는 비디오 중 적어도 하나인, 컴퓨터에 의해 구현되는 방법.
  5. 제1항에 있어서,
    상기 우선 순위 지정을 수신하는 단계는 상기 브랜드의 소유자로부터 보수 금액을 수신하는 단계를 포함하고,
    상기 메시지 콜렉션 갤러리에서 상기 제1 메시지를 우선 순위 지정하는 단계는, 상기 소유자로부터 수신한 보수 금액이 상기 메시지 콜렉션 갤러리에서 우선 순위 지정되기 위한 최소 보수 금액을 충족하는 것으로 결정하는 것에 또한 기초하는, 컴퓨터에 의해 구현되는 방법.
  6. 제1항에 있어서,
    상기 메시지 콜렉션 갤러리에서 상기 제1 메시지를 우선 순위 지정하는 단계는, 상기 제1 메시지를 우선 순위 지정하기 위해 충분한 메시지 재고가 있다는 것을 결정하는 것에 또한 기초하는, 컴퓨터에 의해 구현되는 방법.
  7. 제1항에 있어서,
    상기 브랜드를 포함하는 상기 복수의 메시지들 중 상기 제1 메시지를 식별하기 위해 상기 복수의 메시지들을 스캐닝하는 단계를 더 포함하는, 컴퓨터에 의해 구현되는 방법.
  8. 제7항에 있어서,
    상기 스캐닝하는 단계는 상기 제1 메시지를 식별하기 위해 메시지의 시각적 콘텐츠에 대해 광학 문자 인식(optical character recognition) 기술을 이용하는 단계를 포함하는, 컴퓨터에 의해 구현되는 방법.
  9. 제7항에 있어서,
    상기 스캐닝하는 단계는 상기 브랜드와 연관된 상기 제1 메시지 내에서 로고 또는 그래픽을 식별하는 단계를 포함하는, 컴퓨터에 의해 구현되는 방법.
  10. 제7항에 있어서,
    상기 스캐닝하는 단계는 상기 제1 메시지의 텍스트 콘텐츠의 텍스트 기반 단어 매칭을 포함하는, 컴퓨터에 의해 구현되는 방법.
  11. 제7항에 있어서,
    상기 브랜드를 포함하는 상기 복수의 메시지들 중 상기 제1 메시지를 식별하기 위해 상기 복수의 메시지들을 스캐닝하는 단계 이후,
    브랜드의 식별에 응답하여, 상기 브랜드의 소유자에게 상기 메시지 콜렉션 갤러리 내의 메시지를 우선 순위 지정하는 것의 제안을 전송하는 단계를 포함하고,
    상기 제1 메시지의 상기 우선 순위 지정이 상기 브랜드의 소유자로부터 수신되는, 컴퓨터에 의해 구현되는 방법.
  12. 제1항에 있어서,
    상기 제1 메시지의 상기 우선 순위 지정은 다른 메시지들 중에서도 상기 제1 메시지를 포함하는 온라인 대시보드를 통해 수신되고, 각각의 메시지는 상기 브랜드 소유자와 연관된 마크 또는 로고를 포함하는, 컴퓨터에 의해 구현되는 방법.
  13. 제1항에 있어서,
    상기 메시지 콜렉션 갤러리는 지정된 일시적 기간 동안 공급할 수 있는, 컴퓨터에 의해 구현되는 방법.
  14. 제13항에 있어서,
    상기 복수의 메시지들의 각각은 지정된 시간 기간 동안 시퀀스로 표시되고, 상기 메시지 콜렉션 갤러리는 상기 지정된 일시적 기간의 만료 전에만 반복적으로 표시되는, 컴퓨터에 의해 구현되는 방법.
  15. 제1항에 있어서,
    상기 복수의 메시지들은 임시 메시지들(ephemeral messages)인, 컴퓨터에 의해 구현되는 방법.
  16. 제1항에 있어서,
    상기 우선 순위 지정은 상기 메시지 콜렉션 갤러리 내에서 상기 제1 메시지의 배치를 우선 순위 지정하는 단계를 포함하는, 컴퓨터에 의해 구현되는 방법.
  17. 제1항에 있어서,
    상기 가중치는 상기 브랜드의 소유자에 의해 공급된 보수 금액의 함수인, 컴퓨터에 의해 구현되는 방법.
  18. 제1항에 있어서,
    상기 가중치는, 상기 메시지 콜렉션 갤러리와 연관된 이벤트와 상기 제1 메시지 내의 브랜드 사이의 주제의 유사성에 기초하는, 컴퓨터에 의해 구현되는 방법.
  19. 메시지를 프로세싱하는 서버로서,
    프로세서; 및
    명령어들을 저장하는 메모리를 포함하고,
    상기 명령어들은, 상기 프로세서에 의해 실행될 때, 상기 서버로 하여금,
    복수의 사용자 디바이스들로부터 수신된 복수의 메시지들 중 제1 메시지에서 식별되는 브랜드의 소유자로부터, 상기 제1 메시지의 우선 순위 지정을 수신하고;
    상기 우선 순위 지정에 응답하여, 상기 브랜드의 소유자로부터 수신된 상기 우선 순위 지정에 기초하여 상기 복수의 메시지들의 메시지 콜렉션 갤러리 내의 위치에 상기 제1 메시지를 할당함으로써 상기 복수의 메시지들을 포함하는 상기 메시지 콜렉션 갤러리에서 상기 제1 메시지를 우선 순위 지정하고 - 상기 메시지는 상기 메시지에 할당된 가중치에 기초하여 상기 복수의 메시지들의 메시지 콜렉션 갤러리 내의 위치에 할당되고, 상기 가중치는 상기 브랜드의 소유자로부터 수신된 우선 순위 지정과 연관됨 -;
    상기 메시지에 할당된 상기 가중치에 기초하여 상기 복수의 메시지들의 상기 메시지 콜렉션 갤러리 내의 상기 위치에서, 상기 우선 순위 지정된 제1 메시지를 갖는 상기 메시지 콜렉션 갤러리를 사용자 디바이스에 공급하여 상기 사용자 디바이스의 사용자에게 표시하는 것을 포함하는 동작들을 수행하게 하는, 서버.
  20. 제19항에 있어서,
    상기 메시지 콜렉션 갤러리는 이벤트와 연관되고, 상기 복수의 사용자 디바이스들은 상기 이벤트에 대응하는 지오-로케이션 펜스 내에 위치되는, 서버.
  21. 제19항에 있어서,
    상기 제1 메시지는 시각적 콘텐츠를 포함하고, 상기 시각적 콘텐츠는 사진 또는 비디오 중 적어도 하나인, 서버.
  22. 제19항에 있어서,
    상기 브랜드를 포함하는 상기 복수의 메시지 중 상기 제1 메시지를 식별하기 위해 상기 복수의 메시지들을 스캐닝하는 것을 더 포함하고,
    상기 스캐닝은, 시각적 콘텐츠에 대해 광학 문자 인식 기술을 이용하는 것, 상기 브랜드와 연관된 로고 또는 그래픽을 식별하는 것, 또는 메시지의 텍스트 콘텐츠의 텍스트 기반 단어 매칭 중 적어도 하나를 포함하는, 서버.
  23. 제19항에 있어서,
    상기 메시지 콜렉션 갤러리는 지정된 일시적 기간 동안 공급할 수 있고,
    상기 복수의 메시지들의 각각은 지정된 시간 기간 동안 시퀀스로 표시되고, 상기 메시지 콜렉션 갤러리는 상기 지정된 일시적 기간의 만료 전에만 반복적으로 표시되는, 서버.
  24. 제19항에 있어서,
    상기 복수의 메시지들은 임시 메시지들인, 서버.
  25. 제19항에 있어서,
    상기 가중치는 상기 브랜드의 소유자에 의해 공급된 보수 금액의 함수인, 서버.
  26. 제19항에 있어서,
    상기 가중치는, 상기 메시지 콜렉션 갤러리와 연관된 이벤트와 상기 제1 메시지 내의 브랜드 사이의 주제의 유사성에 기초하는, 서버.
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