KR101093484B1 - 이동 전화와 같은 호출 기능을 갖는 디바이스들에 대한광고 - Google Patents
이동 전화와 같은 호출 기능을 갖는 디바이스들에 대한광고 Download PDFInfo
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Claims (37)
- 하나 이상의 광고들을 사용자 디바이스에 서비스하는 컴퓨터로 실행된 방법에 있어서,a) 상기 사용자 디바이스에 렌더링하기 위해 서비스될 하나 이상의 광고들에 대한 요청을, 적어도 하나의 컴퓨터를 포함하는 컴퓨터 시스템에 의해 수용하는 단계;b) 상기 요청과 관련된 상기 사용자 디바이스의 적어도 하나의 특성을, 상기 컴퓨터 시스템에 의해 결정하는 단계로서, 상기 사용자 디바이스의 상기 적어도 하나의 특성은, (A) 상기 사용자 디바이스가 호출 기능을 갖는지 여부, (B) 상기 사용자 디바이스가 제한된 디스플레이를 갖는지 여부, (C) 상기 사용자 디바이스가 저속 통신 접속을 갖는지 여부, (D) 상기 사용자 디바이스가 저속 프로세서를 갖는지 여부, 및 (E) 상기 사용자 디바이스가 제한된 사용자 입력 인터페이스를 갖는지 여부로 구성된 특성들의 그룹으로부터 선택되는, 상기 결정 단계;c) 상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 상기 사용자 디바이스에 서비스할 하나 이상의 광고들의 세트를, 상기 컴퓨터 시스템에 의해 결정하는 단계; 및d) 상기 사용자 디바이스 상에 렌더링을 일으킬 상기 결정된 하나 이상의 광고들의 세트를, 상기 컴퓨터 시스템에 의해 서비스하는 단계를 포함하는, 컴퓨터로 실행된 방법.
- 제 1 항에 있어서,상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성은 호출 기능과, (A) 소형 디스플레이 및 (B) 저속 통신 접속 중 적어도 하나를 갖는 상기 사용자 디바이스를 포함하고,상기 하나 이상의 광고들의 세트는, 상기 사용자 디바이스를 통해 사용자에 의해 선택된 경우 전화 호출을 일으키는 적어도 하나의 광고를 포함하는, 컴퓨터로 실행된 방법.
- 제 2 항에 있어서,상기 사용자 디바이스는 3인치 이하의 대각선 측정치를 갖는 디스플레이를 갖는, 컴퓨터로 실행된 방법.
- 제 2 항에 있어서,상기 사용자 디바이스는 1.5인치 이하의 대각선 측정치를 갖는 디스플레이를 갖는, 컴퓨터로 실행된 방법.
- 제 2 항에 있어서,상기 사용자 디바이스는 9.6Kbps 이하의 통신 접속 속도를 갖는, 컴퓨터로 실행된 방법.
- 제 1 항에 있어서,상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 서비스할 광고들의 세트를 결정하는 단계는 상기 광고들 각각과 관련된 성능 정보를 이용하여 적합한 광고들을 스코어링하는 단계를 포함하고,상기 성능 정보는 사용자 디바이스 유형 성능 정보 또는 사용자 디바이스 특성 성능 정보를 따르는, 컴퓨터로 실행된 방법.
- 제 6 항에 있어서,상기 사용자 디바이스 특성들 중 상기 결정된 적어도 하나로부터 사용자 디바이스 유형을, 상기 컴퓨터 시스템에 의해 결정하는 단계를 더 포함하고, 상기 스코어는 (A) 상기 사용자 디바이스 유형, 및 (B) 상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 조정되는, 컴퓨터로 실행된 방법.
- 제 1 항에 있어서,상기 사용자 디바이스 특성들 중 적어도 하나는 (A) 상기 사용자 디바이스의 홈 베이스 전화 지역 번호, 및 (B) 상기 사용자 디바이스의 현재 위치의 지역 번호 중 적어도 하나인, 컴퓨터로 실행된 방법.
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- 하나 이상의 광고들을 사용자 디바이스에 서비스하는 장치에 있어서,a) 상기 사용자 디바이스에 렌더링하기 위해 서비스될 하나 이상의 광고들에 대한 요청을 수용하는 입력부;b) 상기 요청과 관련된 상기 사용자 디바이스의 적어도 하나의 특성을 결정하는 수단으로서, 상기 사용자 디바이스의 상기 적어도 하나의 특성은, (A) 상기 사용자 디바이스가 호출 기능을 갖는지 여부, (B) 상기 사용자 디바이스가 제한된 디스플레이를 갖는지 여부, (C) 상기 사용자 디바이스가 저속 통신 접속을 갖는지 여부, (D) 상기 사용자 디바이스가 저속 프로세서를 갖는지 여부, 및 (E) 상기 사용자 디바이스가 제한된 사용자 입력 인터페이스를 갖는지 여부로 구성된 특성들의 그룹으로부터 선택되는, 상기 결정 수단; 및c) 상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 상기 사용자 디바이스에 서비스할 하나 이상의 광고들의 세트를 결정하는 수단; 및d) 상기 사용자 디바이스 상에 렌더링을 일으킬 상기 결정된 하나 이상의 광고들의 세트를 서비스하는 수단을 포함하는, 서비스 장치.
- 제 23 항에 있어서,상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성은 호출 기능과, (A) 소형 디스플레이 및 (B) 저속 통신 접속 중 적어도 하나를 갖는 상기 사용자 디바이스를 포함하고,상기 하나 이상의 광고들의 세트는, 상기 사용자 디바이스를 통해 사용자에 의해 선택된 경우 전화 호출을 일으키는 적어도 하나의 광고를 포함하는, 서비스 장치.
- 제 24 항에 있어서,상기 사용자 디바이스는 3인치 이하의 대각선 측정치를 갖는 디스플레이를 갖는, 서비스 장치.
- 제 24 항에 있어서,상기 사용자 디바이스는 1.5인치 이하의 대각선 측정치를 갖는 디스플레이를 갖는, 서비스 장치.
- 제 24 항에 있어서,상기 사용자 디바이스는 9.6Kbps 이하의 통신 접속 속도를 갖는, 서비스 장치.
- 제 23 항에 있어서,상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 서비스할 광고들의 세트를 결정하는 수단은 상기 광고들 각각과 관련된 성능 정보를 이용하여 적합한 광고들을 스코어링하는 수단을 포함하고,상기 성능 정보는 사용자 디바이스 유형 성능 정보 또는 사용자 디바이스 특성 성능 정보를 따르는, 서비스 장치.
- 제 28 항에 있어서,상기 사용자 디바이스 특성들 중 상기 결정된 적어도 하나로부터 사용자 디바이스 유형을 결정하는 수단을 더 포함하고, 상기 스코어는 (A) 상기 사용자 디바이스 유형, 및 (B) 상기 사용자 디바이스의 상기 결정된 적어도 하나의 특성을 이용하여 조정되는, 서비스 장치.
- 제 23 항에 있어서,상기 사용자 디바이스 특성들 중 적어도 하나는 (A) 상기 사용자 디바이스의 홈 베이스 전화 지역 번호, 및 (B) 상기 사용자 디바이스의 현재 위치의 지역 번호 중 적어도 하나인, 서비스 장치.
- 제 1 항에 있어서,결정된 상기 광고들의 세트 중 적어도 하나의 광고는,1) 디바이스상에 광고 크리에이티브(creative)를 렌더링하는 제 1 기계-실행가능 코드; 및2) 상기 렌더링되는 광고 크리에이티브의 적어도 일부의 사용자 선택에 응답하여 전화 호출을 일으키는 제 2 기계-실행가능 코드를 포함하는, 컴퓨터로 실행된 방법.
- 제 31 항에 있어서,결정된 상기 광고들의 세트 중 적어도 하나의 광고는,3) 선택될 때 상기 제 2 기계-실행가능 코드의 실행을 기동하는 버튼을 렌더링하는 제 3 기계-실행가능 코드를 더 포함하는, 컴퓨터로 실행된 방법.
- 제 1 항에 있어서,수용된 하나 이상의 광고들의 요청은 메시지를 포함하고,상기 메시지는:1) 사용자 관심을 결정할 수 있는 제 1 세트의 정보; 및2) (1) 하나 이상의 광고들이 렌더링되어야 하는 사용자 디바이스가 소형 디스플레이를 갖는지를 나타내는 제 1 표시자, 및 (2) 사용자 디바이스가 전화 호출들을 지원하는지 여부를 나타내는 제 2 표시자를 포함하는 제 2 세트의 정보를 포함하는, 컴퓨터로 실행된 방법.
- 제 1 항에 있어서,수용된 하나 이상의 광고들의 요청은 메시지를 포함하고,상기 메시지는:1) 사용자 관심을 결정할 수 있는 제 1 세트의 정보; 및2) (1) 하나 이상의 광고들이 렌더링되어야 하는 사용자 디바이스가 저속 통신 접속 속도를 갖는지를 나타내는 제 1 표시자, 및 (2) 사용자 디바이스가 전화 호출들을 지원하는지 여부를 나타내는 제 2 표시자를 포함하는 제 2 세트의 정보를 포함하는, 컴퓨터로 실행된 방법.
- 제 6 항에 있어서,상기 적합한 광고들 중 적어도 하나는 광고 캠페인 정보를 포함하고,상기 광고 캠페인 정보는:1) 광고 크리에이티브 정보;2) 광고 랜딩(landing) 페이지 정보;3) 전화 번호;4) 상기 광고 랜딩 페이지 정보에 의해 식별된 광고 랜딩 페이지가 로딩되는 제 1 유형의 선택을 위한 제 1 오퍼; 및5) 상기 전화 번호에 대한 호출이 일으켜지는 제 2 유형의 선택에 대한 제 2 오퍼를 포함하는, 컴퓨터로 실행된 방법.
- 제 6 항에 있어서,상기 적합한 광고들 중 적어도 하나는 광고 캠페인 정보를 포함하고,상기 광고 캠페인 정보는:1) 광고 크리에이티브 정보;2) 광고 랜딩 페이지 정보;3) 전화 번호;4) 상기 광고 랜딩 페이지 정보에 의해 식별된 광고 랜딩 페이지가 로딩되는 제 1 유형의 선택과 관련되는 제 1 광고 성능 파라미터; 및5) 상기 전화 번호에 대한 호출이 일으켜지는 제 2 유형의 선택과 관련되는 제 2 광고 성능 파라미터를 포함하는, 컴퓨터로 실행된 방법.
- 삭제
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- 2005-06-29 BR BRPI0512940-0A patent/BRPI0512940A/pt not_active IP Right Cessation
- 2005-06-29 AU AU2005260566A patent/AU2005260566B8/en not_active Ceased
- 2005-06-29 CN CNA2005800258262A patent/CN101002220A/zh active Pending
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- 2005-06-29 WO PCT/US2005/023162 patent/WO2006004860A2/en active Application Filing
- 2005-06-29 EP EP05768157A patent/EP1782260A4/en not_active Ceased
- 2005-06-29 JP JP2007519407A patent/JP2008507012A/ja not_active Withdrawn
- 2005-06-29 CA CA002572471A patent/CA2572471A1/en not_active Abandoned
- 2005-06-29 KR KR1020077002383A patent/KR101093484B1/ko active IP Right Grant
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2010
- 2010-06-23 JP JP2010142707A patent/JP5683845B2/ja active Active
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2014
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2017
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WO2006004860A3 (en) | 2007-04-19 |
CN101189630A (zh) | 2008-05-28 |
JP2014130609A (ja) | 2014-07-10 |
BRPI0512940A (pt) | 2008-04-15 |
KR20100075701A (ko) | 2010-07-02 |
JP5683845B2 (ja) | 2015-03-11 |
JP2010267280A (ja) | 2010-11-25 |
US20170237613A1 (en) | 2017-08-17 |
WO2006004860A2 (en) | 2006-01-12 |
EP1782260A4 (en) | 2012-11-28 |
CN101002220A (zh) | 2007-07-18 |
KR101139282B1 (ko) | 2012-04-26 |
KR20070027759A (ko) | 2007-03-09 |
US20060004627A1 (en) | 2006-01-05 |
JP2008507012A (ja) | 2008-03-06 |
CA2572471A1 (en) | 2006-01-12 |
EP1782260A2 (en) | 2007-05-09 |
AU2005260566B8 (en) | 2009-07-23 |
AU2005260566A1 (en) | 2006-01-12 |
AU2005260566B2 (en) | 2009-06-04 |
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