EP1349474A1 - Lineaires de marchandises multimedia - Google Patents

Lineaires de marchandises multimedia

Info

Publication number
EP1349474A1
EP1349474A1 EP01988034A EP01988034A EP1349474A1 EP 1349474 A1 EP1349474 A1 EP 1349474A1 EP 01988034 A EP01988034 A EP 01988034A EP 01988034 A EP01988034 A EP 01988034A EP 1349474 A1 EP1349474 A1 EP 1349474A1
Authority
EP
European Patent Office
Prior art keywords
wall element
goods
projection
receptacles
motifs
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP01988034A
Other languages
German (de)
English (en)
Inventor
Roland Engelke
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Umdasch Shop - Concept GmbH
Original Assignee
Umdasch Shop - Concept GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Umdasch Shop - Concept GmbH filed Critical Umdasch Shop - Concept GmbH
Publication of EP1349474A1 publication Critical patent/EP1349474A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/08—Show stands, hangers, or shelves characterised by their constructional features secured to the wall, ceiling, or the like; Wall-bracket display devices
    • A47F5/0807—Display panels, grids or rods used for suspending merchandise or cards supporting articles; Movable brackets therefor
    • A47F5/0815—Panel constructions with apertures for article supports, e.g. hooks
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Definitions

  • the present invention relates to a device for presenting goods with a plate-shaped wall element, which has receptacles for attaching goods carriers on its front side, the wall element containing at least one projection surface and consisting of a translucent material at least in the region of this projection surface, and wherein at least one projector is provided for projecting motifs onto the back of the projection surfaces, which corresponds to the side of the wall element facing away from the product carriers.
  • the wall elements are fixed in their vertical position via feet or stands attached to the rear or side of the rear wall, or the fixing is carried out using fastening means, e.g. Rails, on their upper and / or lower edge.
  • fastening means e.g. Rails
  • the wall elements are simply attached to a wall or they are integrated into the building structure, i.e. an integral part of a wall.
  • receptacles for attaching product carriers or product supports to the product display wall for example, rail-like recesses or projections in the product display wall for receiving shelves and partitions are known, or also recesses for hanging shelf consoles, on which in turn shelves can be placed.
  • the structure of the shelf can be designed variably. If smaller goods are exhibited, a correspondingly large number of product runs can be made with a relatively small number Spaced from each other; when exhibiting larger goods, some of the product shelves can be removed so that the remaining shelves are spaced further apart accordingly.
  • the known wall elements consist of the common materials used in shelf construction such as wood, metal or plastic, and they are often decorated to match the goods on display, i.e. lacquered, stained, glued, etc. You can also use stickers, etc. with information about the products offered and their prices.
  • the German utility model DE 296 07 491 Ul shows a display as an exhibition and sales shelf, which has the shape of a rectangular column and has an integrated light box, on the wall of which there are transparent images, projection foils or the like. can be arranged and illuminated from below.
  • the slides or projection foils are preferably inserted by hand into an insertion profile of the light box, so that the replacement of the slides or foils is still relatively complex.
  • a piece of furniture for the presentation of goods according to the German utility model DE 298 08 656 ül has a rear wall onto which changing motifs can be projected by means of a slide projector.
  • the furniture essentially consists of a horizontal shelf on which the goods are arranged and a vertical or sloping transparent front wall made of acrylic or laminated glass.
  • a slide projector can be arranged in an area between the transparent end wall and a final rear wall of the piece of furniture. by means of which different motifs can be projected onto the front wall.
  • the distance between the front wall and the rear wall must be relatively large in order to enable projection onto the front wall at all, so that the furniture itself is relatively large.
  • the furniture disclosed is a single piece of furniture, so that it cannot be combined to form larger projections.
  • Product presentation system with a perforated grid holder for insertable goods carriers.
  • the perforated grid is provided in a non-translucent decorative wall that opens.
  • a steel profile structure is attached.
  • Glass shelves can be arranged as goods supports in front of the decorative wall disclosed.
  • the recordings for attaching product carriers are located in the area of the projection surfaces.
  • the projection options are not limited to the area between the product carriers, and the product carriers do not limit the motif to be projected, but can even be integrated therein.
  • the design of the wall element can be quickly and easily adapted to changing requirements. If, for example, an appropriately designed shelf is desired for the introduction of a new product, all that is required is to project a corresponding motif onto the rear wall of a shelf according to the invention in order to achieve the desired effect. If the shelf is to be used later for the display of another product, only the projected motif needs to be exchanged without having to make any further changes to the shelf according to the invention. This has the particular advantage that the design of the shelf can be changed without having to dispose of decoration that is no longer required.
  • variable projection of specific product information is advantageous, for example, in the case of price reductions.
  • the new price of a product can be displayed immediately without having to create and exchange new price tags, as with conventional shelves.
  • the price information can be displayed in common font size and overlaid on a projected background image.
  • a continuous projection surface it is also possible to use a plurality of projection surfaces which are directly adjacent to one another be provided.
  • the adjacent projection surfaces can then be irradiated either by means of a single projector or by means of a plurality of projectors.
  • a composite image can also be generated by several projectors.
  • receptacles for product carriers can be arranged between the adjacent projection surfaces.
  • the object is also achieved by a device according to claim 2. Accordingly, the goods carriers are detachably attachable to the receptacles.
  • the goods carriers can be arranged on the device according to the invention in such a way that they disturb the appearance of the goods displayed as little as possible.
  • the receptacles of the product carriers can be arranged in the region of the projection surfaces, this embodiment, with a suitable configuration of these recordings, also offers the particular advantage that additional space for the motif to be projected is removed by removing unnecessary product carriers is created.
  • the wall element is at the same time the rear boundary of the device.
  • This offers the advantage that the wall element, on the front of which the product carriers are arranged, simultaneously serves as the rear end of the device according to the invention, without an additional rear wall being provided.
  • this offers any amount of space for arranging the projectors and, on the other hand, enables the inventive device to be assembled quickly and easily.
  • the respective motif is projected from behind onto the side of the wall element facing away from the product carriers, since the goods displayed on the shelf would otherwise be in the projection beam.
  • the projection can take place directly, ie the light beam of the projector can be directed directly from behind onto the side of the projection surface facing away from the product carriers.
  • a sufficient distance between the projector and the wall element can simplify the design solution.
  • the motif can also be projected indirectly onto the side of the projection surface facing away from the product carriers.
  • the light beam from the projector is then not directed directly at the wall element, but rather it. is deflected onto the projection surface via a deflecting mirror.
  • the projector and the mirror relative to the wall element; for example, the projector can be arranged above the wall element according to the invention, its light beam being directed at a deflecting mirror in the area behind the wall element which deflects the light beam onto the side of a projection surface of the wall element facing away from the product carriers.
  • the projector on the floor behind the wall element, with its light beam directed upwards onto a deflecting mirror, which in turn directs the light beam onto the side of the wall element facing away from the product carriers.
  • a deflecting mirror which in turn directs the light beam onto the side of the wall element facing away from the product carriers.
  • An arrangement in which the light beam of the projector first runs laterally behind the wall element and is then deflected onto the side of the wall element facing away from the product carriers is also conceivable.
  • This indirect projection has the advantage that, due to the deflection of the light beam, only a small distance between the projector and the wall element is required.
  • the product carriers and the receptacles for them can be provided as goods carriers, which are connected to the wall element via rail-like recesses or projections. Point-like recesses are also possible as receptacles for hook elements or the use of clothes rails as goods carriers.
  • the translucent projection surface is preferably made of tempered glass.
  • the tempered glass can be treated, ie painted, coated or satined, for example.
  • a good distribution of the light can also be achieved by etching the glass or by providing prisms in the form of a Fresnell lens.
  • the height of a projection surface and the width of a projection surface are preferably in a ratio of 3 to 4 to one another, since this corresponds to the height / width ratio of a computer screen. In this way, image motifs created on the computer can be transferred to the projection surface true to the original and undistorted.
  • the change of motifs can be done manually, ie at the push of a button or via remote control or via a computer coupled to the projector.
  • the change of motifs can also be automatically controlled.
  • the automatic control can be a simple time control, for example, so that each of the different motifs is projected onto the wall element for a specific period of time.
  • the projector is coupled to a motion detector, so that the projected motif changes as soon as a customer approaches the device according to the invention. In this way, the customer's attention can be drawn even more strongly to the exhibited goods and the projected motif can change also refer to the goods that are in front of the customer.
  • the motion detector can also be used in a particularly suitable manner to detect the frequency of approaches by customers to the devices according to the invention.
  • the values determined via such a recording can be used to control the inventory of the presented goods, so that, for example, the storage can be controlled in accordance with the customer's interest in the goods displayed.
  • several devices according to the invention are arranged spatially separated from one another, with at least one projector being assigned to each plate-shaped wall element.
  • the projectors are coupled to a central control device, via which the motifs to be projected can be specified.
  • FIG. 1 shows a device according to the invention for the presentation of goods with punctiform recesses for goods carriers
  • FIG. 2 shows a device according to the invention with vertical receptacles for goods carriers
  • FIG. 3 shows a device according to the invention with horizontal rails for goods carriers
  • Fig. 4 shows an inventive device with two
  • 5 shows a first possibility of indirect projection onto two projection surfaces
  • 6 shows a second possibility of indirect projection
  • Fig. 7 shows a third possibility of indirect projection
  • FIGS 1 to 3 show devices according to the invention for the presentation of goods, the projectors are initially not shown.
  • the wall elements 10 can be set up or fixed using feet or stands 20 (cf. FIGS. 1 a, 2 a, 3 a).
  • fastening rails 30 can be arranged on the upper and / or lower edge of the wall element 10 (cf. FIGS. 1b, 2b, 3b). It is also possible to integrate the wall element 10 into the building structure (cf. FIGS. 1c, 2c, 3c).
  • Recesses 50 for shelf brackets can be provided as receptacles for releasably attaching goods carriers or goods supports (not shown) to the wall element, onto which shelves can be placed (FIG. 1).
  • vertical rail-like recesses 60 are provided for accommodating partition walls (FIG. 2) and / or horizontal rail-like recesses 70 for accommodating shelves (FIG. 3).
  • this embodiment of the device according to the invention can also be designed variably by providing only some of the receptacles with product carriers or product supports.
  • 4 shows a device according to the invention, the wall element 10 of which is fixed by means of three stands 20.
  • the wall element 10 has two projection 80, which together form the wall element 10 in 'this embodiment.
  • the projection surfaces 80 and thus the wall element 10 consist of translucent material.
  • Two projectors 90 are used to project different motifs from behind onto the two projection surfaces 80.
  • the projection beam is indicated by dotted lines; it is clear that the projection rays fall directly from the lens of the projector 90 onto the projection surface 80.
  • a sufficient distance between the projector 90 and the wall element 10 must be provided for this.
  • the projectors 90 can be, for example, slide or film projectors or video projectors.
  • receptacles for releasably attaching product carriers or product supports, for example those shown in FIGS. 1 to 3.
  • 5 to 7 show three possibilities for the indirect projection of motifs onto the wall element 10.
  • the projectors 90 are arranged behind the wall element 10, and the projection beams initially run relatively parallel to the wall element 10 and are then deflected onto the projection surfaces 80 by means of a deflection mirror 100.
  • 5 also shows receptacles 60 for goods carriers.
  • the projector 90 is located on the floor behind the wall element according to the invention, and the projection beams are directed onto the projection surface 80 via a deflecting mirror 100 arranged obliquely at the top behind the wall element.
  • the embodiment according to FIG. 7 shows an essentially reversed course of the projection beams: here the projector 90 is arranged above the wall element, and the projection beams are directed onto the projection surface 80 via a deflection mirror 100 arranged at the top behind the wall element.
  • the projector 90 does not need to be as far from the wall element 10 due to the indirect projection as in the embodiment according to FIG. 4, so that the devices according to FIGS. 5 to 7 are preferably close to a wall 110 can be set up.
  • FIG. 8 shows an inventive system for the presentation of goods.
  • three devices according to the invention which can be installed, for example, in different branches of a chain of stores, are connected to a central control device 120 via lines 130.
  • the respective projectors (not shown here) can be controlled centrally such that either the same motif is projected onto all wall elements (10) or else that different motifs are projected onto the different wall elements (10).
  • the central control device can also control the stocking of the goods in the respective branches by being coupled to motion detectors provided in front of each device, and the motion detectors can detect the frequency of approaches by customers to the goods displayed. The frequency recorded can be interpreted as an indication of customer interest in the goods on display. This makes it possible to estimate the volume sold in advance and adjust the inventory accordingly.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Freezers Or Refrigerated Showcases (AREA)
  • Display Racks (AREA)

Abstract

L'invention concerne un présentoir de marchandises comportant un élément paroi (10) en forme de plaque. Cet élément paroi présente sur sa face avant des logements (50, 60, 70) destinés à recevoir des supports de marchandises. L'élément paroi (10) comporte au moins une surface de projection (80) et est constitué, au moins dans la zone de cette surface de projection (80), d'un matériau transparent. Au moins un projecteur (90) permet de projeter des motifs sur la face arrière des surfaces de projection (80), cette face arrière correspondant à la face de l'élément paroi (10) opposée aux supports de marchandises. Les logements (50, 60, 70) destinés aux supports de marchandises se trouvent dans la zone des surfaces de projection (80).
EP01988034A 2001-01-11 2001-12-17 Lineaires de marchandises multimedia Withdrawn EP1349474A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE10101030 2001-01-11
DE2001101030 DE10101030C2 (de) 2001-01-11 2001-01-11 Multimedia-Ladenbauregal
PCT/EP2001/014898 WO2002054918A1 (fr) 2001-01-11 2001-12-17 Lineaires de marchandises multimedia

Publications (1)

Publication Number Publication Date
EP1349474A1 true EP1349474A1 (fr) 2003-10-08

Family

ID=7670272

Family Applications (1)

Application Number Title Priority Date Filing Date
EP01988034A Withdrawn EP1349474A1 (fr) 2001-01-11 2001-12-17 Lineaires de marchandises multimedia

Country Status (3)

Country Link
EP (1) EP1349474A1 (fr)
DE (1) DE10101030C2 (fr)
WO (1) WO2002054918A1 (fr)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10355550A1 (de) * 2003-11-21 2005-06-30 Hansgrohe Ag Anordnung von Einrichtungs-, Sanitärgegenständen oder Möbeln vor einer Fläche
JP4913514B2 (ja) 2006-03-28 2012-04-11 東芝テック株式会社 陳列棚及び陳列棚システム
FR2903876B1 (fr) * 2006-07-18 2012-06-15 Dior Christian Parfums Dispositif de presentation de produits.
JP4321782B2 (ja) * 2007-02-09 2009-08-26 東芝テック株式会社 陳列棚
JP2008206552A (ja) 2007-02-23 2008-09-11 Toshiba Tec Corp 陳列棚及び陳列棚システム
US9703179B2 (en) 2012-01-06 2017-07-11 Sunrise R&D Holdings, Llc Display shelf modules with projectors for displaying product information and modular shelving systems comprising the same
BR112017023743A2 (pt) 2015-05-04 2018-07-31 Sunrise R&D Holdings, Llc sistemas e métodos para controlar unidades de exibição em prateleira e para apresentar de modo gráfico informações nas unidades de exibição em prateleira.

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3113392A (en) * 1960-02-29 1963-12-10 John G Downing Knock-down display construction
US5388382A (en) * 1990-05-08 1995-02-14 Nomadic Structures, Inc. Display apparatus using collapsible reinforcement beam
US5123192A (en) * 1991-05-14 1992-06-23 Hsieh Chi Sheng Colorful advertising device with real article display
US5620061A (en) * 1995-08-23 1997-04-15 Fraser; William A. Checkout counter advertising display
DE29607491U1 (de) * 1996-04-25 1996-08-01 Guttenberger & Partner GmbH, 92342 Freystadt Display als Ausstellungs- und Verkaufsregal
DE29808656U1 (de) * 1998-05-14 1998-10-01 Sternelle, Beatrix, 59348 Lüdinghausen Möbel zur Warenpräsentation
DE19843035A1 (de) * 1998-09-19 2000-03-23 Roediger Frank Michael Warenpräsentationssystem mit einer Lochrasteraufnahme für einsteckbare Warenträger

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO02054918A1 *

Also Published As

Publication number Publication date
DE10101030A1 (de) 2002-09-12
DE10101030C2 (de) 2003-12-24
WO2002054918A1 (fr) 2002-07-18

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