WO2017163673A1 - Appareil de traitement d'informations, procédé de traitement d'informations et programme - Google Patents

Appareil de traitement d'informations, procédé de traitement d'informations et programme Download PDF

Info

Publication number
WO2017163673A1
WO2017163673A1 PCT/JP2017/005420 JP2017005420W WO2017163673A1 WO 2017163673 A1 WO2017163673 A1 WO 2017163673A1 JP 2017005420 W JP2017005420 W JP 2017005420W WO 2017163673 A1 WO2017163673 A1 WO 2017163673A1
Authority
WO
WIPO (PCT)
Prior art keywords
product
identification information
product identification
sales
information
Prior art date
Application number
PCT/JP2017/005420
Other languages
English (en)
Japanese (ja)
Inventor
成沢　秀樹
Original Assignee
日本電気株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 日本電気株式会社 filed Critical 日本電気株式会社
Publication of WO2017163673A1 publication Critical patent/WO2017163673A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a product promotion technology.
  • Patent Document 1 An example of a technique for allowing customers to purchase many products is disclosed in Patent Document 1 below, for example. Specifically, in Patent Document 1, the sales data of a store is analyzed to identify an unsold product at the store, and the unsold product is replaced with a well-sold product not handled at the store. A technique for transmitting a message to recommend to the store is disclosed.
  • An object of the present invention is to provide a technology capable of improving sales of products by discovering potential business opportunities.
  • Extraction means for extracting product identification information of a product whose sales are below a standard from sales storage means for storing the sales of the product in association with the product identification information of the product; Sales promotion means for performing sales promotion processing for promoting the purchase of a product corresponding to the extracted product identification information; An information processing apparatus is provided.
  • Computer Extraction means for extracting product identification information of a product whose sales are below the standard from sales storage means for storing the sales of the product in association with the product identification information of the product; Sales promotion means for performing sales promotion processing for promoting the purchase of a product corresponding to the extracted product identification information;
  • a program for functioning as a server is provided.
  • FIG. 1 It is a figure which illustrates the hardware constitutions of the server apparatus in the 2nd specific example of 2nd Embodiment, and a customer terminal. It is a flowchart which shows an example of an operation
  • each block diagram unless otherwise specified, each block represents a functional unit configuration, not a hardware unit configuration.
  • FIG. 1 is a block diagram conceptually illustrating the functional configuration of the information processing apparatus 10 according to the first embodiment.
  • the information processing apparatus 10 includes an extraction unit 110 and a sales promotion unit 120.
  • the extraction unit 110 stores the product sales information (for example, the number of sales of the product, the sales amount, etc.) in association with the product identification information of the product, and stores the product identification information of the product whose sales are below the standard.
  • the sales information storage unit 112 stores the sales of each product, for example, by date or date.
  • the sales information storage unit 112 may be included in the information processing apparatus 10 or may be included in another apparatus that is connected to the information processing apparatus 10 so as to be communicable.
  • the “standard” is an evaluation value for judging whether the sales of the product are good or bad
  • the “product whose sales are below the standard” is determined as follows, for example.
  • “a product whose sales are below the standard” may be determined based on the number of sales of the product. In this case, specifically, a product whose ratio to the total sales of the product in the whole or a specific product category is equal to or less than a predetermined threshold (for example, 1 to 5%, etc.) is extracted as “a product below the standard”.
  • a predetermined threshold for example, 1 to 5%, etc.
  • “a product whose sales are below the standard” may be determined based on the sales amount of the product.
  • a product whose ratio to the sales amount of the product in the whole or a specific product category is equal to or less than a predetermined threshold is extracted as “a product below the standard”.
  • a predetermined threshold for example, 1 to 5%, etc.
  • the criteria for judging whether sales are good or bad are not limited to the examples given here.
  • “a product whose sales are below the standard” may be determined from a range of all product categories, or may be determined from a range of arbitrarily specified product categories.
  • the sales promotion unit 120 performs a sales promotion process that prompts purchase of a product corresponding to the product identification information extracted by the extraction unit 110.
  • a sales promotion process there is a process of displaying the advertisement information of the product on a display device, or a process of outputting the advertisement information of the product from an audio output device such as a speaker.
  • FIG. 2 is a block diagram illustrating a first specific example of the second embodiment.
  • the system which consists of the server apparatus 100, the shop terminal 200, and the terminal 300 for advertisement is illustrated.
  • the store terminal 200 is a so-called cash register terminal arranged in a store, and performs processing for registering a product to be settled, processing for settlement of the product, and the like.
  • the advertising terminal 300 is a terminal, such as digital signage, which is arranged at various places in a store for advertising a product.
  • the server device 100 includes the extraction unit 110, the sales information storage unit 112, and the sales promotion unit 120 described above.
  • the server device 100 further includes an advertisement information storage unit 122.
  • the sales information storage unit 112 and the advertisement information storage unit 122 may be provided in another device that is communicably connected to the server device 100.
  • the advertisement information storage unit 122 stores advertisement information of each product (product promotion video, product discount or discount information, etc.) in association with the product identification information of the product.
  • the sales promotion unit 120 reads the advertisement information corresponding to the product identification information from the advertisement information storage unit 122 using the product identification information extracted by the extraction unit 110. And the sales promotion part 120 performs the process which displays the screen containing the read advertisement information on a display apparatus as a sales promotion process.
  • the sales promotion unit 120 transmits the read advertisement information or screen drawing data for displaying a screen including the advertisement information to the display device of the store terminal 200 or the display device of the advertisement terminal 300.
  • the store terminal 200 or the advertising terminal 300 causes the display device to display the screen drawing data received from the server device 100 or the screen drawing data generated based on the advertisement information received from the server device 100.
  • Each functional component of the server device 100, the store terminal 200, and the advertising terminal 300 may be realized by hardware (for example, a hard-wired electronic circuit) that implements each functional component, It may be realized by a combination with software (for example, a combination of an electronic circuit and a program for controlling it).
  • hardware for example, a hard-wired electronic circuit
  • software for example, a combination of an electronic circuit and a program for controlling it.
  • FIG. 3 is a diagram illustrating a hardware configuration of the server device 100, the store terminal 200, and the advertisement terminal 300 in the first specific example of the second embodiment.
  • the server apparatus 100 includes a bus 101, a processor 102, a memory 103, a storage 104, an input / output interface 105, and a communication interface 106.
  • the bus 101 is a data transmission path for transmitting and receiving data.
  • the processor 102, the memory 103, the storage 104, the input / output interface 105, and the communication interface 106 transmit / receive data to / from each other via the bus 101.
  • the method of connecting the processors 102 and the like is not limited to bus connection.
  • the processor 102 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).
  • the memory 103 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory).
  • the storage 104 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card.
  • the storage 104 may be a memory such as a RAM or a ROM.
  • the storage 104 stores a program module that realizes the above-described functional components (the extraction unit 110 and the sales promotion unit 120) of the server device 100.
  • the processor 102 implements each functional component corresponding to the program module by executing these program modules.
  • the processor 102 may execute the program modules after reading them onto the memory 103, or may execute them without reading them onto the memory 103.
  • the storage 104 can also function as the sales information storage unit 112 and the advertisement information storage unit 122.
  • the input / output interface 105 is an interface for connecting the server apparatus 100 and the input / output device.
  • Examples of the input / output interface 105 include an input device such as a mouse and a keyboard, a display device such as a CRT (Cathode Ray Tube) display and an LCD (Liquid Crystal Display), a touch panel in which these input devices and the display device are integrated. Connected. Note that the input / output interface 105 may not be connected to an input device or a display device.
  • the communication interface 106 is an interface for connecting the server apparatus 100 to various networks and communicating with external apparatuses (for example, the store terminal 200 and the advertising terminal 300) via the network.
  • the store terminal 200 includes a bus 201, a processor 202, a memory 203, a storage 204, an input / output interface 205, and a communication interface 206.
  • the bus 201 is a data transmission path for transmitting and receiving data.
  • the processor 202, the memory 203, the storage 204, the input / output interface 205, and the communication interface 206 exchange data with each other via the bus 201.
  • the method of connecting the processors 202 and the like is not limited to bus connection.
  • the processor 202 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).
  • the memory 203 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory).
  • the storage 204 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card.
  • the storage 204 may be a memory such as a RAM or a ROM.
  • the storage 204 stores a program module for product registration processing and a program module for product checkout processing.
  • the processor 202 implements a function as a so-called cash register terminal by executing these program modules.
  • the storage 204 also stores a program module that realizes a function of displaying a screen including advertisement information read by the server device 100.
  • the processor 202 displays a screen including advertisement information on the display device 2051 for the store terminal 200 by executing this program module.
  • the processor 202 may execute the program modules after reading them onto the memory 203 or without reading them onto the memory 203.
  • the input / output interface 205 is an interface for connecting the store terminal 200 and the input / output device.
  • Examples of the input / output interface 205 include a display device 2051 such as a CRT (Cathode Ray Tube) display and an LCD (Liquid Crystal Display), an input device (not shown) such as a mouse and a keyboard, and the display device 2051 and the input device. Is connected to a touch panel.
  • the input / output interface 205 includes various devices used for product registration processing and checkout processing (for example, handy scanners, image scanners, cash drawers, receipt printers, automatic change machines for recognizing products and registering them as checkout targets) ) Is further connected.
  • the communication interface 206 is an interface for connecting the store terminal 200 to various networks and communicating with an external device (for example, the server device 100) via the network.
  • the advertising terminal 300 includes a bus 301, a processor 302, a memory 303, a storage 304, an input / output interface 305, and a communication interface 306.
  • the bus 301 is a data transmission path for transmitting and receiving data.
  • the processor 302, the memory 303, the storage 304, the input / output interface 305, and the communication interface 306 exchange data with each other via the bus 301.
  • the method of connecting the processors 302 and the like is not limited to bus connection.
  • the processor 302 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).
  • the memory 303 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory).
  • the storage 304 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card.
  • the storage 304 may be a memory such as a RAM or a ROM.
  • the storage 304 stores a program module that realizes a function of displaying a screen including advertisement information read by the server device 100.
  • the processor 302 displays the screen containing the advertisement information on the display device 3051 for the advertisement terminal 300 by executing this program module.
  • the processor 302 may execute the program modules after reading them onto the memory 303 or without reading them onto the memory 303.
  • the input / output interface 305 is an interface for connecting the advertising terminal 300 and the input / output device.
  • the input / output interface 305 is connected to at least a display device 3051 such as a CRT (Cathode Ray Tube) display or LCD (Liquid Crystal Display).
  • a display device 3051 such as a CRT (Cathode Ray Tube) display or LCD (Liquid Crystal Display).
  • an input device such as a mouse or a keyboard may be further connected to the input / output interface 305.
  • the input / output interface 305 may be connected to a touch panel in which the input device and the display device are integrated.
  • the communication interface 306 is an interface for connecting the advertising terminal 300 to various networks and communicating with an external device (for example, the server device 100) via the network.
  • the hardware configurations of the server device 100, the store terminal 200, and the advertising terminal 300 are not limited to the configurations shown in FIG.
  • FIG. 4 is a flowchart illustrating an example of an operation when displaying a screen including advertisement information on the store terminal 200.
  • the operation movement which extracts the goods which should display advertisement information from the range of the goods category to which the goods registered with the shop terminal 200 belong is illustrated.
  • the product identification information is associated with category information (code information indicating the product category, product name, etc.) that can indicate the product category of the product corresponding to the product identification information. It is assumed that the product category can be specified based on the information.
  • the extraction unit 110 communicates with the store terminal 200 and acquires the product identification information of the product registered as a payment target by the store terminal 200 (S102). And the extraction part 110 specifies the goods category of the goods used as extraction object using the category information linked
  • the extraction unit 110 may read sales data that satisfies a specified temporal condition (for example, sales data for the previous day, sales data for the previous week, etc.), or sales data that does not depend on such temporal conditions. May be read out. Then, the extraction unit 110 analyzes the read sales data and identifies a product whose sales are below the standard (S108). For example, the extraction unit 110 calculates the total number of sales as a population using the number of sales of each product included in each sales data read in S106. Then, the extraction unit 110 calculates the ratio of the sales number of each product included in each sales data to the calculated population.
  • a specified temporal condition for example, sales data for the previous day, sales data for the previous week, etc.
  • sales data that does not depend on such temporal conditions May be read out. Then, the extraction unit 110 analyzes the read sales data and identifies a product whose sales are below the standard (S108). For example, the extraction unit 110 calculates the total number of sales as a population using the number of sales of
  • the extraction unit 110 identifies a product whose calculated ratio is equal to or less than a predetermined threshold (for example, 1 to 5%) as “a product whose sales are below the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the “product whose sales are below the standard” thus identified (S110). For example, the extraction unit 110 acquires product identification information associated with sales data of a product identified as “a product whose sales are below the standard”.
  • a predetermined threshold for example, 1 to 5%
  • the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S112). As a result of the determination, if the extracted product identification information exceeds a predetermined number (S112: YES), the extraction unit 110 narrows down the product identification information extracted in S110 to a predetermined number (S114). . By narrowing down the number of product identification information, it is possible to limit the number of products for which sales promotion processing is performed (that is, the number of information to be displayed on the display device). Thinning can be avoided. As a specific example, the extraction unit 110 selects a predetermined number in order from a product with a later release date (that is, a new product), and narrows down the number of product identification information.
  • the release date is associated with the product identification information in advance. It can be said that there is a high possibility of having a potential business opportunity for a product that has been shallow since its release, and a higher sales improvement effect can be expected by actively targeting such a new product for sales promotion processing.
  • the extraction unit 110 is not limited to this, and the order in which the price is low / high and the number of times that the sales promotion process is performed is small (in this case, the number of times the sales promotion process is executed is managed in association with the product identification information). ) Or the like, the number of product identification information may be narrowed down.
  • the sales promotion part 120 reads the advertisement information corresponding to the merchandise identification information extracted by the extraction part 110 among the advertisement information memorize
  • the sales promotion unit 120 may transmit the read advertisement information itself to the store terminal 200, or may generate screen drawing data including the read advertisement information and transmit the drawing data to the store terminal 200. .
  • the store terminal 200 generates screen drawing data including the advertisement information.
  • the store terminal 200 causes the display device 2051 to display a screen including the advertisement information using the generated drawing data.
  • the store terminal 200 causes the display device 2051 to display a screen including the advertisement information using the drawing data received from the server device 100.
  • FIG. 5 is a flowchart illustrating an example of an operation when displaying a screen including advertising information on the advertising terminal 300.
  • the extraction unit 110 selects a product category of a product to be extracted (S202). For example, the extraction unit 110 may select product categories randomly, sequentially select product categories in a predetermined order, or select product categories specified in advance by time period. Good. Further, the extraction unit 110 may target all products without selecting a product category. Then, the extraction unit 110 reads the sales data of the product belonging to the product category selected in S202 from the sales data stored in the sales information storage unit 112 (S204). Here, the extraction unit 110 may read sales data that satisfies a specified temporal condition (for example, sales data for the previous day), or may read sales data regardless of such temporal conditions. .
  • a specified temporal condition for example, sales data for the previous day
  • the extraction unit 110 analyzes the read sales data and identifies a product whose sales are below the standard (S206). For example, the extraction unit 110 uses the sales amount of each product included in each sales data read in S204 to calculate the total sales amount that is a population parameter. Then, the extraction unit 110 calculates the ratio of the sales amount of each product included in each sales data to the calculated parameter. Then, the extraction unit 110 identifies a product whose calculated ratio is equal to or less than a predetermined threshold (for example, 1 to 5%) as “a product whose sales are below the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the “product whose sales are below the standard” thus identified (S208). For example, the extraction unit 110 acquires product identification information associated with sales data of a product identified as “a product whose sales are below the standard”.
  • a predetermined threshold for example, 1 to 5%
  • the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S210). As a result of the determination, if the extracted product identification information exceeds a predetermined number (S210: YES), the extraction unit 110 narrows down the product identification information extracted in S208 to a predetermined number (S212). . By narrowing down the number of product identification information, it is possible to limit the number of products for which sales promotion processing is performed, and as a result, it is possible to avoid a situation where the information is excessive and the sales promotion effect is diminished.
  • the extraction unit 110 selects a predetermined number in order from a product with a later release date (that is, a new product), and narrows down the number of product identification information.
  • the release date is associated with the product identification information in advance. It can be said that there is a high possibility of having a potential business opportunity for a product that has been shallow since its release, and a higher sales improvement effect can be expected by actively targeting such a new product for sales promotion processing.
  • the extraction unit 110 is not limited to this, and the order in which the price is low / high and the number of times that the sales promotion process is performed is small (in this case, the number of executions and the date / time of the sales promotion process are associated with the product identification information).
  • the number of product identification information may be narrowed down according to other conditions such as management.
  • the sales promotion part 120 reads the advertisement information corresponding to the merchandise identification information extracted by the extraction part 110 among the advertisement information memorize
  • the sales promotion unit 120 may transmit the read advertisement information itself to the advertisement terminal 300, or may generate screen drawing data including the read advertisement information and transmit the drawing data to the advertisement terminal 300. Also good.
  • the advertising terminal 300 generates screen drawing data including the advertising information.
  • the advertising terminal 300 causes the display device 3051 to display a screen including the advertising information using the generated drawing data.
  • the advertising terminal 300 displays a screen including the advertising information on the display device 3051 using the drawing data received from the server device 100.
  • FIG. 6 is a block diagram illustrating a second specific example of the second embodiment.
  • a system including the server device 100 and the customer terminal 400 is illustrated.
  • Customer terminal 400 is a mobile terminal (such as a smart phone) or a stationary terminal owned by the customer. The customer can perform online shopping using a browser installed in the customer terminal 400.
  • the server device 100 includes the extraction unit 110, the sales information storage unit 112, and the sales promotion unit 120 described above.
  • the server device 100 further includes an advertisement information storage unit 122.
  • the sales information storage unit 112 and the advertisement information storage unit 122 may be provided in another device that is communicably connected to the server device 100.
  • the advertisement information storage unit 122 stores advertisement information of each product (product promotion video, product discount or discount information, etc.) in association with the product identification information of the product.
  • the sales promotion unit 120 reads the advertisement information corresponding to the product identification information from the advertisement information storage unit 122 using the product identification information extracted by the extraction unit 110. And the sales promotion part 120 performs the process which displays the screen containing the read advertisement information on a display apparatus as a sales promotion process.
  • the sales promotion unit 120 transmits the read advertisement information or screen drawing data for displaying a screen including the advertisement information to a display device connected to the customer terminal 400.
  • the customer terminal 400 causes the display device to display the screen drawing data received from the server device 100 or the screen drawing data generated based on the advertisement information received from the server device 100.
  • Each functional component of the server device 100 and the customer terminal 400 may be realized by hardware (eg, a hard-wired electronic circuit) that implements each functional component, or a combination of hardware and software. (E.g., a combination of an electronic circuit and a program for controlling the electronic circuit).
  • hardware e.g., a hard-wired electronic circuit
  • software e.g., a combination of an electronic circuit and a program for controlling the electronic circuit.
  • FIG. 7 is a diagram illustrating a hardware configuration of the server device 100 and the customer terminal 400 in the second specific example of the second embodiment.
  • the server apparatus 100 includes a bus 101, a processor 102, a memory 103, a storage 104, an input / output interface 105, and a communication interface 106.
  • the bus 101 is a data transmission path for transmitting and receiving data.
  • the processor 102, the memory 103, the storage 104, the input / output interface 105, and the communication interface 106 transmit / receive data to / from each other via the bus 101.
  • the method of connecting the processors 102 and the like is not limited to bus connection.
  • the processor 102 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).
  • the memory 103 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory).
  • the storage 104 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card.
  • the storage 104 may be a memory such as a RAM or a ROM.
  • the storage 104 stores a program module that realizes the above-described functional components (the extraction unit 110 and the sales promotion unit 120) of the server device 100.
  • the processor 102 implements each functional component corresponding to the program module by executing these program modules.
  • the processor 102 may execute the program modules after reading them onto the memory 103, or may execute them without reading them onto the memory 103.
  • the storage 104 can also function as the sales information storage unit 112 and the advertisement information storage unit 122.
  • the input / output interface 105 is an interface for connecting the server apparatus 100 and the input / output device.
  • Examples of the input / output interface 105 include an input device such as a mouse and a keyboard, a display device such as a CRT (Cathode Ray Tube) display and an LCD (Liquid Crystal Display), a touch panel in which these input devices and the display device are integrated. Connected. Note that the input / output interface 105 may not be connected to an input device or a display device.
  • the communication interface 106 is an interface for connecting the server apparatus 100 to various networks and communicating with external apparatuses (for example, the store terminal 200 and the advertising terminal 300) via the network.
  • the customer terminal 400 includes a bus 401, a processor 402, a memory 403, a storage 404, an input / output interface 405, and a communication interface 406.
  • the bus 401 is a data transmission path for transmitting and receiving data.
  • the processor 402, the memory 403, the storage 404, the input / output interface 405, and the communication interface 406 exchange data with each other via the bus 401.
  • the method of connecting the processors 402 and the like is not limited to bus connection.
  • the processor 402 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).
  • the memory 403 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory).
  • the storage 404 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card.
  • the storage 404 may be a memory such as a RAM or a ROM.
  • the storage 404 stores a program module that realizes a function of displaying a screen including advertisement information read by the server device 100.
  • the processor 402 displays the screen containing the advertisement information on the display device 4051 for the customer terminal 400 by executing this program module.
  • the processor 402 may execute the program modules after reading them onto the memory 403 or without reading them onto the memory 403.
  • the input / output interface 405 is an interface for connecting the customer terminal 400 and the input / output device.
  • the input / output interface 405 is connected to at least a display device 4051 such as a CRT (Cathode Ray Tube) display or an LCD (Liquid Crystal Display).
  • a display device 4051 such as a CRT (Cathode Ray Tube) display or an LCD (Liquid Crystal Display).
  • an input device such as a mouse or a keyboard may be further connected to the input / output interface 405.
  • the input / output interface 405 may be connected to a touch panel in which these input devices and display devices are integrated.
  • the communication interface 406 is an interface for connecting the customer terminal 400 to various networks and communicating with an external device (for example, the server device 100) via the network.
  • the hardware configurations of the server device 100 and the customer terminal 400 are not limited to the configurations shown in FIG.
  • FIG. 8 is a flowchart showing an example of an operation when displaying a screen including advertisement information on the customer terminal 400.
  • the customer terminal 400 uses the screen shown in FIG.
  • FIG. 9 is a diagram for explaining a screen displayed on the display device 4051 of the customer terminal 400.
  • a screen 90 ′ shown in FIG. 9 includes a condition selection area 92 ′ for selecting conditions such as a product category and a product price.
  • the customer terminal 400 selects the condition selected by the customer terminal 400 (product category or The product price is transmitted to the server apparatus 100 (S302).
  • the extraction unit 110 specifies a product group to be extracted using the conditions acquired from the customer terminal 400 (S304). For example, it is assumed that the extraction unit 110 acquires a product category of “shoes” and a product price of “5,000 yen or less” as a condition. In this case, the extraction unit 110 identifies a product with a price of “5,000” or less as an extraction target from the product category of “shoes”.
  • the extraction unit 110 reads the sales data of the product group specified in S104 from the sales data stored in the sales information storage unit 112 (S306).
  • the extraction unit 110 may read sales data that satisfies a specified temporal condition (for example, sales data for the previous day, sales data for the previous week, etc.), or sales data that does not depend on such temporal conditions. May be read out.
  • the extraction unit 110 analyzes the read sales data and identifies a product whose sales are below the standard (S308). For example, the extraction unit 110 calculates the total number of sales serving as a population using the number of sales of each product included in each sales data read in S306.
  • the extraction unit 110 calculates the ratio of the sales number of each product included in each sales data to the calculated population. Then, the extraction unit 110 identifies a product whose calculated ratio is equal to or less than a predetermined threshold (for example, 1 to 5%) as “a product whose sales are below the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the “product whose sales are below the standard” specified in this way (S310). For example, the extraction unit 110 acquires product identification information associated with sales data of a product identified as “a product whose sales are below the standard”.
  • a predetermined threshold for example, 1 to 5%
  • the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S312). As a result of the determination, if the extracted product identification information exceeds a predetermined number (S312: YES), the extraction unit 110 narrows down the product identification information extracted in S310 to a predetermined number (S314). . By narrowing down the number of product identification information, it is possible to limit the number of products for which sales promotion processing is performed (that is, the number of information to be displayed on the display device). Thinning can be avoided. As a specific example, the extraction unit 110 selects a predetermined number in order from a product with a later release date (that is, a new product), and narrows down the number of product identification information.
  • the release date is associated with the product identification information in advance. It can be said that there is a high possibility of having a potential business opportunity for a product that has been shallow since its release, and a higher sales improvement effect can be expected by actively targeting such a new product for sales promotion processing.
  • the extraction unit 110 is not limited to this, and the order in which the price is low / high and the number of times that the sales promotion process is performed is small (in this case, the number of executions and the date / time of the sales promotion process are associated with the product identification information). The number of product identification information may be narrowed down according to other conditions such as management.
  • the sales promotion part 120 reads the advertisement information corresponding to the merchandise identification information extracted by the extraction part 110 among the advertisement information memorize
  • the sales promotion unit 120 may transmit the read advertisement information itself to the store terminal 200, or may generate screen drawing data including the read advertisement information and transmit the drawing data to the customer terminal 400. .
  • the customer terminal 400 generates screen drawing data including the advertisement information.
  • the customer terminal 400 causes the display device 4051 to display a screen including the advertisement information using the generated drawing data.
  • the customer terminal 400 causes the display device 4051 to display a screen including the advertisement information using the drawing data received from the server device 100.
  • the sales promotion unit 120 causes the display device 4051 to display a screen 90 including an advertisement display area 94 for displaying advertisement information.
  • FIG. 10 is a diagram illustrating a specific example of a screen displayed on the display device 4051 of the customer terminal 400.
  • FIG. 10 shows a screen example when the product category: “shoes” and the price range “5,000 yen or less” are selected in the condition selection area 92.
  • the advertisement display area 94 of the display device 4051 the advertisement information of shoes having a sales of 5,000 yen or less and having a standard sales or less is displayed.
  • the sales promotion unit 120 further reads out advertisement information of products other than “products whose sales are below the standard” and displays them on the display devices (the display device 2051 of the store terminal 200, the 3051 of the advertising terminal 300, You may display on the display apparatus 4051) of the customer terminal 400.
  • FIG. Hereinafter, for convenience of explanation, “a product whose sales are below the standard” is referred to as a “first product”, and other products are also referred to as a “second product”.
  • the sales promotion unit 120 displays the advertisement information corresponding to the product identification information of the first product extracted by the extraction unit 110 and the advertisement information corresponding to the product identification information of the second product on the screen at the same time or at different timings. Display.
  • “display simultaneously” means that the advertisement information of the first product and the advertisement information of the second product are included in one screen.
  • “display at different timing” means that a screen including the advertisement information of the second product is displayed before or after the screen including the advertisement information of the first product is displayed.
  • the second product is preferably a popular product.
  • the extraction unit 110 identifies the category of the product to be extracted based on the attribute of the person to whom the advertisement information is to be presented, and identifies and identifies the product belonging to the category.
  • product identification information of products whose sales are below the standard may be extracted.
  • the extraction unit 110 can use information such as age, gender, nationality, and favorite product tendencies as person attribute information.
  • attribute information such as age and sex, may be presumed when the extraction part 110 analyzes the image imaged with the imaging device which is not shown in figure.
  • information related to the customer's merchandise preference is managed together with information identifying the customer, and the extraction unit 110 obtains information related to the merchandise preference using the membership card identification information presented by the customer. May be. Further, the extraction unit 110 may acquire nationality information from a credit card presented by a customer. In the second specific example, the extraction unit 110 may estimate the customer's preference of the product using the purchase history or browsing history of the product cached in the customer terminal 400 or the like. Further, the extraction unit 110 may acquire the installation location of the customer terminal 400 from, for example, location information of the access point, and estimate the nationality of the customer based on the location information. Thus, by using customer attribute information related to sales of products such as age, sex, nationality, etc., it is possible to efficiently promote sales of products whose sales are below the standard.
  • Extraction means for extracting product identification information of a product whose sales are below a standard from sales storage means for storing the sales of the product in association with the product identification information of the product; Sales promotion means for performing sales promotion processing for promoting the purchase of a product corresponding to the extracted product identification information;
  • An information processing apparatus comprising: 2.
  • the sales promotion means reads out the advertisement information corresponding to the extracted product identification information from the advertisement information storage means for storing the advertisement information of the product in association with the product identification information of the product, and includes the read advertisement information
  • a process for displaying a screen on a display device is performed as the sales promotion process. 1.
  • the sales promotion means displays a screen including the read advertisement information on a display device arranged in a store. 2.
  • the category of the product can be specified from the product identification information
  • the display device is arranged at a cash register of the store for registering a product to be paid
  • the extraction means includes Based on the category corresponding to the product identification information of the product registered at the cash register, identify the category of the product to be extracted, Extracting the product identification information of the product belonging to the specified category and whose sales are below the standard; 3.
  • the information processing apparatus described in 1. 5 The sales promotion means displays, on the screen, advertisement information corresponding to the extracted product identification information and advertisement information corresponding to product identification information other than the extracted product identification information simultaneously or at different timings. 3. Or 4.
  • the category of the product can be specified from the product identification information
  • the extraction means specifies a category of a product to be extracted based on an attribute of a person to whom the advertisement information is to be presented, and the product identification information of a product that belongs to the specified category and whose sales are below a reference Extract, 2. To 5.
  • the information processing apparatus according to any one of the above. 7).
  • the extraction means narrows the extracted product identification information to the predetermined number when extracting more product identification information than a predetermined number, 1. To 6.
  • the extraction means selects the predetermined number of the product identification information in order of late release time. 7).
  • the computer From the sales storage means for storing the sales of the product in association with the product identification information of the product, the product identification information of the product whose sales are below the standard is extracted, A sales promotion process for encouraging the purchase of a product corresponding to the extracted product identification information; Information processing method including the above. 10.
  • the computer reads out the advertisement information corresponding to the extracted product identification information from the advertisement information storage means for storing the advertisement information of the product in association with the product identification information of the product, and a screen including the read advertisement information
  • the process of displaying on the display device is performed as the sales promotion process, Including Information processing method described in 1.
  • the computer displays a screen including the read advertisement information on a display device arranged in a store. Including. Information processing method described in 1.
  • the category of the product can be specified from the product identification information
  • the display device is arranged at a cash register of the store for registering a product to be paid
  • the computer is Based on the category corresponding to the product identification information of the product registered at the cash register, identify the category of the product to be extracted, Extracting the product identification information of the product belonging to the specified category and whose sales are below the standard; 11. Including Information processing method described in 1. 13.
  • the computer causes the screen to display advertisement information corresponding to the extracted product identification information and advertisement information corresponding to product identification information other than the extracted product identification information at the same time or at different timings. 11. Including Or 12. Information processing method described in 1.
  • the category of the product can be specified from the product identification information
  • the computer specifies a category of a product to be extracted based on an attribute of a person to whom the advertisement information is to be presented, and stores the product identification information of a product that belongs to the specified category and whose sales are below a standard. Extract, Including. To 13. The information processing method as described in any one of these. 15. When the computer extracts more product identification information than a predetermined number, the extracted product identification information is narrowed down to the predetermined number, Including To 14. The information processing method as described in any one of these. 16. The computer selects the predetermined number of the product identification information in order of late release time; 15. Including Information processing method described in 1. 17.
  • Computer Extraction means for extracting product identification information of a product whose sales are below the standard from sales storage means for storing the sales of the product in association with the product identification information of the product; Sales promotion means for performing sales promotion processing for promoting the purchase of a product corresponding to the extracted product identification information; Program to function as. 18.
  • the category of the product can be specified from the product identification information
  • the display device is arranged at a cash register of the store for registering a product to be paid
  • the computer Based on the category corresponding to the product identification information of the product registered at the cash register, identify the category of the product to be extracted, Means for extracting product identification information of a product belonging to the specified category and whose sales are below a standard; 19. to function as The program described in. 21.
  • the category of the product can be specified from the product identification information
  • the computer identifies a category of a product to be extracted based on an attribute of a person to whom the advertisement information is to be presented, and stores the product identification information of a product that belongs to the identified category and whose sales are below a standard.
  • Means to extract 18. to function as To 21.
  • the program as described in any one of these.
  • the program as described in any one of these. 24.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un appareil de traitement d'informations (10) qui comporte : une unité d'extraction (110) qui extrait des informations d'identification de marchandise, concernant les ventes d'une marchandise qui sont inférieures au niveau de base, à partir d'une unité de stockage d'informations de vente (112) qui stocke des ventes de marchandise en association avec des informations d'identification de marchandise de marchandises correspondantes ; et une unité de promotion de vente (120) qui exécute un processus de promotion de vente pour promouvoir l'achat de la marchandise correspondant aux informations d'identification de marchandise extraites par l'unité d'extraction (110).
PCT/JP2017/005420 2016-03-23 2017-02-15 Appareil de traitement d'informations, procédé de traitement d'informations et programme WO2017163673A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2016-058699 2016-03-23
JP2016058699A JP6888243B2 (ja) 2016-03-23 2016-03-23 情報処理装置、情報処理方法、およびプログラム

Publications (1)

Publication Number Publication Date
WO2017163673A1 true WO2017163673A1 (fr) 2017-09-28

Family

ID=59899975

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2017/005420 WO2017163673A1 (fr) 2016-03-23 2017-02-15 Appareil de traitement d'informations, procédé de traitement d'informations et programme

Country Status (2)

Country Link
JP (1) JP6888243B2 (fr)
WO (1) WO2017163673A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020054049A1 (fr) * 2018-09-14 2020-03-19 大地 沖杉 Système de vente de produits

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20230142288A1 (en) 2020-03-30 2023-05-11 Nec Corporation Information processing device, information processing method, and recording medium

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002092455A (ja) * 2000-09-20 2002-03-29 Fujitsu General Ltd 通信ネットワーク利用の販売促進方法と販売促進システム
JP2004265187A (ja) * 2003-03-03 2004-09-24 Matsushita Electric Ind Co Ltd 販売促進用映像音声再生装置
JP2009110134A (ja) * 2007-10-29 2009-05-21 Oki Electric Ind Co Ltd キャッシュレジスタシステム
JP2010004494A (ja) * 2008-06-23 2010-01-07 Canon Inc 放送受信装置及び放送受信装置の制御方法
JP2012181678A (ja) * 2011-03-01 2012-09-20 Toshiba Tec Corp 販促企画支援装置及びそのプログラム
JP2015069514A (ja) * 2013-09-30 2015-04-13 凸版印刷株式会社 端末装置、広告表示方法、及びプログラム
JP5749869B1 (ja) * 2014-06-06 2015-07-15 楽天株式会社 情報処理装置、情報処理方法、プログラム、記憶媒体
JP2015225601A (ja) * 2014-05-29 2015-12-14 シャープ株式会社 情報提供システム、サーバ、端末、情報提供方法、およびプログラム

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5074684B2 (ja) * 2005-10-27 2012-11-14 株式会社日本総合研究所 販売促進支援装置、販売促進支援方法および販売促進支援プログラム
JP2011258080A (ja) * 2010-06-10 2011-12-22 Sharp Corp 健康情報分析装置、健康支援システム、制御プログラム及び記録媒体
JP2014086005A (ja) * 2012-10-26 2014-05-12 Ricoh Co Ltd 画像データ形成システム、受信側情報機器、送信側情報機器及びプログラム
JP2015148883A (ja) * 2014-02-05 2015-08-20 株式会社リコー 通信システム、画像処理装置及び付加情報出力方法
US20170011421A1 (en) * 2014-07-29 2017-01-12 Hitachi, Ltd. Preference analyzing system

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002092455A (ja) * 2000-09-20 2002-03-29 Fujitsu General Ltd 通信ネットワーク利用の販売促進方法と販売促進システム
JP2004265187A (ja) * 2003-03-03 2004-09-24 Matsushita Electric Ind Co Ltd 販売促進用映像音声再生装置
JP2009110134A (ja) * 2007-10-29 2009-05-21 Oki Electric Ind Co Ltd キャッシュレジスタシステム
JP2010004494A (ja) * 2008-06-23 2010-01-07 Canon Inc 放送受信装置及び放送受信装置の制御方法
JP2012181678A (ja) * 2011-03-01 2012-09-20 Toshiba Tec Corp 販促企画支援装置及びそのプログラム
JP2015069514A (ja) * 2013-09-30 2015-04-13 凸版印刷株式会社 端末装置、広告表示方法、及びプログラム
JP2015225601A (ja) * 2014-05-29 2015-12-14 シャープ株式会社 情報提供システム、サーバ、端末、情報提供方法、およびプログラム
JP5749869B1 (ja) * 2014-06-06 2015-07-15 楽天株式会社 情報処理装置、情報処理方法、プログラム、記憶媒体

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020054049A1 (fr) * 2018-09-14 2020-03-19 大地 沖杉 Système de vente de produits

Also Published As

Publication number Publication date
JP6888243B2 (ja) 2021-06-16
JP2017174102A (ja) 2017-09-28

Similar Documents

Publication Publication Date Title
US10580052B2 (en) Systems and methods for controlling shelf display units and for graphically presenting information on shelf display units
CA2784321C (fr) Systemes et procedes permettant d'acheter des produits aupres d'un point de vente au detail au moyen d'un dispositif mobile
US20110093344A1 (en) Targeted interactive content for in-store retail customers
JP7452610B2 (ja) 情報処理装置、及び制御方法
JP6160702B2 (ja) クーポン情報管理装置、クーポン情報管理方法、及びプログラム
WO2019123714A1 (fr) Dispositif de traitement d'informations, procédé de recommandation de marchandises et programme associé
JP2019029037A (ja) 購買情報活用システム及び購買情報活用方法、及びプログラム
JP7203940B1 (ja) 情報提供装置、情報提供方法、およびプログラム
JP6674527B1 (ja) 価額設定装置、価額設定方法、及び価額設定プログラム
JP5428356B2 (ja) 顧客分析システム、顧客データ収集装置、顧客分析装置、顧客分析方法、及びプログラム
WO2017163673A1 (fr) Appareil de traitement d'informations, procédé de traitement d'informations et programme
JP5871070B2 (ja) 情報処理装置、関連情報照会方法、及びプログラム
KR20180011531A (ko) 전통시장의 할인 이벤트 정보 제공 시스템 및 그 방법
US20150221020A1 (en) Method and system for managing a shopping list
JP7355458B2 (ja) 情報処理装置、情報処理方法、およびプログラム
JP6912436B2 (ja) 情報処理装置、情報処理方法および情報処理プログラム
US20210090115A1 (en) Information processing device and method
JP6819059B2 (ja) 情報処理装置、商品管理方法、およびプログラム
JP6586992B2 (ja) 情報処理システム、商品登録装置、プログラム、制御方法
JP2024074810A (ja) 情報処理装置、制御方法、およびプログラム
JP2022136975A (ja) 監視システム、監視方法、及びコンピュータプログラム
KR20210097579A (ko) 상품의 정보와 다양한 혜택 정보 갱신 제어가 가능한 포스시스템
JP2021168178A (ja) 情報処理装置、情報処理方法および情報処理プログラム
CN113822737A (zh) 信息推送方法、装置、计算机系统及存储介质
KR20120076512A (ko) 광고 방법과 그 기록 매체

Legal Events

Date Code Title Description
NENP Non-entry into the national phase

Ref country code: DE

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 17769720

Country of ref document: EP

Kind code of ref document: A1

122 Ep: pct application non-entry in european phase

Ref document number: 17769720

Country of ref document: EP

Kind code of ref document: A1