WO2005066922A1 - サーバ装置,通信端末,それらを利用した広告システム及び方法 - Google Patents
サーバ装置,通信端末,それらを利用した広告システム及び方法 Download PDFInfo
- Publication number
- WO2005066922A1 WO2005066922A1 PCT/JP2004/000041 JP2004000041W WO2005066922A1 WO 2005066922 A1 WO2005066922 A1 WO 2005066922A1 JP 2004000041 W JP2004000041 W JP 2004000041W WO 2005066922 A1 WO2005066922 A1 WO 2005066922A1
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- WIPO (PCT)
- Prior art keywords
- wallpaper
- information
- data
- user
- communication terminal
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
Definitions
- the present invention relates to a server device, a communication terminal, an advertisement system and a method using the same, and more specifically, uses a wallpaper (or a standby screen of a call-type terminal) that can be displayed on the communication terminal as an advertisement medium.
- the present invention relates to a server device, a communication terminal, and an advertisement system and method using the same.
- Conventional advertising methods include those that use print media, such as newspaper advertisements, flyers, and hanging advertisements in vehicles, and those that use video and audio, such as TV and radio commercials.
- the scope of advertising varies from nationwide to limited areas such as flyers distributed at stores and streets.
- these advertising methods often advertise to an unspecified number of people without considering the interests and preferences of the recipient of the advertisement. For this reason, advertisers who want to advertise products and services for people with specific hobbies' interests often do not have sufficient advertising effectiveness to justify the cost of advertising. I do.
- Advertisement methods such as distribution to user terminals such as PCs (personal computers), mobile phones, and PHS have also been adopted.
- user terminals such as PCs (personal computers), mobile phones, and PHS
- IN-Yu-Ichi-Net requires the user to operate a terminal in order to display the advertising information, which is cumbersome for the user. It is also difficult for advertisers to see how much advertising effectiveness they have gained, as they will not be able to see the ad unless there is access from the user.
- Patent Document 1 Japanese Unexamined Patent Application Publication No. 2000-291010 discloses that advertising contents in digital form are registered or displayed as an icon on a website of an advertising agency as a list or icon.
- the telephone user accesses the HP and specifies an arbitrary content to request acquisition, the telephone sends an advertisement mail in which the acquisition ID of the content is embedded to the user, and the user obtains the acquisition ID on the HP.
- An advertising system has been disclosed that allows the user to download specified content to a mobile phone by inputting the content on a mobile phone.
- Patent Document 2 Japanese Unexamined Patent Publication No. 2002-17665166 discloses a large number of contents such as images for a standby screen of a mobile phone on a content provider's website. There is disclosed a method for providing content for a standby screen in a mobile phone in which a user accesses the HP, selects arbitrary content, and downloads the content as a standby screen for the mobile phone. Further, Patent Document 3 (Japanese Unexamined Patent Application Publication No.
- 2002-77040 has an advertisement information transmitting means for transmitting advertisement information to a standby telephone in a network including the telephone, There is disclosed an advertisement information transmitting / receiving system in which advertisement information received by the telephone is displayed on a display, and the advertisement information to be transmitted is selected by a telephone user on the transmission side. Have been.
- Patent Documents 1 and 2 since it is necessary for the user to access the content providing site and to specify the content, The user has to perform the terminal operation multiple times, and the burden on the user due to content acquisition and display changes is large. Also, in the background art of Patent Document 3, if the telephone (terminal) is in a standby state, the advertisement information is automatically transmitted regardless of the user's situation, so that the user may view the advertisement information. Is not high. Therefore, in order to effectively advertise to as many users as possible, it is necessary to provide advertising information according to the user's hobbies and preferences in a form that can be easily seen or heard.
- the present invention focuses on the above points.
- the purpose of the present invention is to provide advertisement information that matches the hobbies and preferences of a communication terminal user, and to effectively switch display and update of the provided advertisement information. To improve advertising effectiveness.
- Another object is to provide, immediately when the communication terminal is mobile, an appropriate advertisement according to the movement of the terminal.
- a server device of the present invention is a server device that provides advertisement information as wallpaper that can be displayed on a communication terminal of a user, and includes a wallpaper data that accumulates a large number of wallpaper data based on the advertisement information.
- Schedule information including wallpaper specification information for specifying at least one or more wallpapers to be displayed on the communication terminal, and time specification information for specifying the display time or display switching time of the wallpaper specified by the communication terminal;
- a delivery means for extracting a wallpaper image designated by the schedule information from the wallpaper database and providing the extracted schedule information together with the schedule information to the communication terminal, wherein the schedule information includes the schedule information.
- the distribution means includes update date and time information for updating the content of the communication terminal based on the update date and time information.
- One of the main modes is that user information including the user attribute information is accumulated.
- a user information database distribution destination designation information that is set in common for each of the plurality of pieces of wallpaper data or a plurality of pieces of wallpaper data, and designates a distribution destination designation condition of the wallpaper data; Is set for a user having attribute information corresponding to at least one or more wallpaper data destination specification conditions, and the wallpaper specification information specifies at least a part of the attribute information as a specification condition.
- the wallpaper to be displayed on the communication terminal of the corresponding user is specified from the wallpaper data described above.
- the time designation information designates a wallpaper display time based on the designated time zone information when the attribute information of the user includes designated time zone information set by the user. It is characterized by the following. Still another mode is characterized in that it comprises a schedule generating means for automatically generating and updating the schedule information for each user based on the attribute information of the user and the delivery destination designation information of the wallpaper. I do. In yet another embodiment, the distribution means counts the number of times the wallpaper is provided to the communication terminal or the number of accesses from the communication terminal, and when a predetermined count is reached, the corresponding communication is performed. The feature is to notify the terminal of the winning.
- the location information of the advertiser of the wallpaper data and the location information of the communication terminal are acquired from the communication terminal, the location information is referred to within a predetermined distance from the communication terminal position.
- a location information confirming means for determining the presence or absence of an advertiser located in the advertiser.
- the distribution means when the location of the advertiser is confirmed by the location information confirming means, from the wallpaper database. And extracting the wallpaper data of the advertiser and transmitting the extracted data together with the location information to the communication terminal.
- the schedule information includes display availability information of wallpaper data extracted based on the position information
- the distribution unit includes a wallpaper of an advertiser whose location is confirmed within the predetermined distance. Among them, only the data of the wallpaper satisfying the condition that can be displayed according to the display permission information is extracted and transmitted to the communication terminal.
- a communication terminal of the present invention is a communication terminal that acquires wallpaper data held by the server device according to any one of claims 1 to 7 and displays it as wallpaper, wherein the wallpaper data and the schedule are transmitted from the server device.
- a schedule execution means for requesting acquisition of updated schedule information and unacquired wallpaper data, and a timekeeping means for managing time information.
- One of the main modes is a positioning antenna for receiving positioning information from a positioning satellite, self-position detecting means for detecting a self-position based on the received positioning information, and position information detected by the self-position detecting means. Transmitting means for transmitting to the server device.
- Another mode is characterized by comprising: route guidance means for performing route guidance to the location indicated by the location information based on the location information of the advertiser in the wallpaper data acquired from the server device.
- An advertisement system includes any one of the server devices and any one of the communication terminals.
- the advertisement method of the present invention includes connecting any one of the server devices and any one of the communication terminals to a network, acquiring the wallpaper data held by the server device with the communication terminal, and displaying the wallpaper data on a display unit. It is displayed as wallpaper. According to the present invention, the following effects can be obtained.
- the wallpaper is displayed according to the schedule information specifying the display wallpaper and the display time, and the schedule information is updated and the wallpaper data is acquired according to the schedule information.
- the display can be switched or updated without any operation, and the freshness of the advertising content can be maintained.
- Advertisement information that matches the location of the communication terminal is displayed as wallpaper as needed, so that advertisements that require immediacy can be effectively distributed.
- the advertiser's side can attract customers.
- FIG. 1 is a block diagram showing the overall configuration of the system according to the first embodiment of the present invention.
- FIG. 2 is a diagram illustrating an example of the user information database according to the first embodiment.
- FIG. 3 is a diagram illustrating an example of the wallpaper database according to the first embodiment.
- FIG. 4 is a diagram illustrating an example of the time schedule database according to the first embodiment.
- FIG. 5 is a flowchart showing an example of a procedure for acquiring wallpaper data and displaying wallpaper in the first embodiment.
- FIG. 6 is an explanatory diagram showing how the display of the wallpaper is switched in the first embodiment.
- FIG. 7 is a flowchart showing an example of an automatic wallpaper update procedure in the first embodiment.
- FIG. 8 is a diagram illustrating an example of the updated time schedule in the first embodiment.
- FIG. 9 is a flowchart illustrating an example of the key number determination processing procedure in the first embodiment.
- FIG. 10 is a diagram showing an example of the transition of the display screen at the time of winning the key in the first embodiment.
- FIG. 11 is a block diagram showing the overall configuration of the system according to the second embodiment of the present invention.
- FIG. 12 is a flowchart showing an example of the procedure for displaying the interruption of the wallpaper and the route guidance in the second embodiment.
- FIG. 13A is a diagram illustrating an example of the time schedule according to the second embodiment.
- FIG. 13B is a diagram showing an example of the transition of the display screen in the second embodiment.
- advertisement information for advertising the products and services of advertisers (clients) such as a large number of companies and stores is provided in response to requests from user terminals such as PCs and mobile phones.
- user terminals such as PCs and mobile phones.
- This is a system that displays as wallpaper that can be displayed on a display.
- the user terminal is a mobile phone or a PHS, it may be expressed as a standby screen, but here, it is expressed as wallpaper.
- FIG. 1 is a block diagram showing the overall system configuration of the embodiment
- FIG. 2 is a diagram showing an example of a user information database held by the distribution server of the embodiment
- FIG. 3 is held by the distribution server.
- FIG. 4 is a diagram showing an example of a wallpaper database
- FIG. 4 is a diagram showing an example of a time schedule database held by the distribution server.
- the advertising system of this embodiment An advertising company that owns wallpaper data (including image data and Z or audio data) based on the advertising information provided by advertisers (clients) 40, such as a large number of companies 4 2 and stores 4 4 It is composed of 10 distribution servers 12 and terminals 52 of many users 50.
- the distribution server 12 and the user terminal 52 are connected to an Internet network 30 via a provider or an exchange (not shown).
- the user terminal 52 includes a PC, a mobile information device, a mobile phone, a PHS, and the like.
- the distribution server 12 is a general computer system centered on a CPU that performs various arithmetic processing and the like, and communicates with other communication devices via the Internet 30. It has a communication unit 14 consisting of a router for sending and receiving evenings. Various data such as a user information database 16 stored in a storage unit such as a hard disk, a wallpaper database 18, a time schedule database 20, a schedule generation program 22, and a distribution program 24. It has an overnight base and programs.
- the distribution server 12 includes an input unit such as a keyboard, a display unit such as a liquid crystal panel, and an output unit (not shown) such as a printer.
- the user information database 16 accumulates a large amount of user information according to the items shown in FIG. 2, for example.
- the user information includes user name, ID, gender, date of birth, hobby, favorite car, company work time, company break time, favorite music, residence, company location, occupation, Items such as PC connection method, home-owned PC, license, child, average overtime hours, and interest are set.
- ID is identification information for identifying the user 50. For example, even if the mobile phone number or e-mail address held by the user 50 is used as it is. Or any character example composed of a combination of alphanumeric characters and the like.
- Items other than “ID” are attribute information indicating the user's hobbies, preferences, lifestyle, etc., of which, for example, “working hours for company” and “breaking hours for company” are specified by the user. It is treated as specified time zone information.
- the items in the user information database 16 described here are merely examples. For example, items such as “commuting time zone” and “learning time” may be provided and these may be treated as designated time zone information. Good.
- contact items such as an address and an e-mail address may be provided as contact information at the time of winning the killing number, which will be described later.
- the above user information may be registered by the user 50 by accessing the distribution server 12 and registering it by himself or by answering a questionnaire sent from the distribution server 12. You may do so.
- the advertising company 10 may create the user information database 16 based on the user information provided from the company 42 or the store 44 of the advertiser 40.
- the wallpaper database 18 accumulates advertisement information provided by the advertiser 40 as wallpaper data that can be displayed as wallpaper on the user terminal 52.
- Many destination-specific category data CDs are included.
- the image data GD the data provided in advance in the form of digital data from the advertiser 40 may be used as it is, or the image data GD may be distributed based on existing catalog leaflets or actual products. Digital data may be converted on the server 12 side. Advertisements may be of any type, such as advertisements for new cars from car dealers, introductions to restaurant menus and limited-time services, and information on leisure facilities.
- the wallpaper data KD includes the image data GD and the audio data SD, but the audio data SD may be prepared as needed, and only the image data GD is used. Even so, there is no problem in advertising. Further, the image data GD may include information indicating the location of the advertiser, the URL of the HP, and the like.
- the distribution destination designation category data CD is set for each of a large number of pieces of wallpaper data KD or for a plurality of pieces of wallpaper data KD, and specifies conditions of a user to whom the wallpaper is to be distributed. .
- the distribution destination designation category data CD is Usually, it is prepared based on the conditions set by the advertiser 40, but if there is no particular designation of the desired distribution destination from the advertiser 40, the distribution server 12 side may set it arbitrarily. Alternatively, all users may be targeted for distribution.
- the distribution destination designation category data CD includes, in addition to the name of the target wallpaper, the name of the advertiser 40 and its location information, as well as living in Kita-ku, Saitama, Saitama Prefecture. This includes destination designation conditions such as women in their 20s and over, and women in their 40s living in Saitama Nishi-ku, Saitama, mobile phones: no problem, and hobbies: watching movies and art.
- the expiration date of the wallpaper such as "Main image retention period: 1 month (image can be changed up to 2 times)" and "sub image retention period: 1 year (image can be changed at any time)" are also recorded. ing.
- the item example shown in FIG. 3 is also an example, and another item may be provided as a delivery destination designation condition.
- the time schedule database 20 stores the type of wallpaper to be displayed on the user terminal 52, the display time, and the user terminal 52 to access the distribution server 12 to update the schedule data and update the schedule data. It is a collection of many time schedules TA, TB, TC ' ⁇ ⁇ ⁇ including items such as the update date and time for acquiring wallpaper data.
- time schedule TA shown in Fig. 4 a main wallpaper that is always displayed and two sub-wallpapers that are displayed only during a specific time zone are specified.
- the main wallpaper is an entertainer, and the sub-wallpaper is 11: 45-1.
- One hour up to 2:45 is mobile phone company A, 14:30 to 15:30 for one hour Jewelry sales B, 16: 45 to 17:45 for one hour
- a schedule for displaying the wallpaper of the mobile phone company A is set. If the wallpaper data includes audio data, the presence or absence of audio playback is specified for each. The sound may be played back only for the first time or may be played every time the wallpaper is displayed.
- Such a time schedule is automatically obtained by the schedule generation program 22 described later by referring to the user information in the user information database 16 and the distribution destination designation category data CD in the wallpaper database 18.
- a time schedule suitable for each user 50 may be selected from a large number of time schedules prepared in advance and assigned.
- the time schedule is basically generated for each user 50.
- the time schedule database 20 shown in FIG. 4 is also an example, and it is possible to specify that a larger number of sub-wallpapers are switched and displayed, and the display time is changed according to the day of the week.
- the setting method is arbitrary.
- the schedule generation program 22 generates a time schedule for each user 50 by referring to the user information in the user information database 16 and the distribution destination designation category data CD in the wallpaper database 18.
- the time schedule is accumulated in the time schedule database 20 and the time schedule is updated at a predetermined timing.
- An example of a procedure for setting a time schedule by the schedule generation program 22 is as follows. Based on the designated time zone information set by the user 50 such as “working hours for company” and “time for company break”, The display time of the main wallpaper and the sub wallpaper is set. Next, referring to the user information database 16, the user information of the user 50 such as age, gender, place of residence, company location, hobbies, interests, and favorite music, and the distribution destination of the wallpaper database 18 are specified. Compare category data CDs. If the user information includes a wallpaper that satisfies the conditions of the distribution destination designation category data CD, some of the wallpapers are designated as the main wallpaper and the sub-wallpaper. It is. Note that such a time schedule may be generated when the user 50 accesses the distribution server 12 for the first time, or may be generated in advance when the user information is obtained by appropriate means. So be prepared Is also good.
- the distribution program 24 is for realizing various operations mainly for providing the wallpaper data KD to the user terminal 52.
- the distribution program 24 is for realizing various operations mainly for providing the wallpaper data KD to the user terminal 52.
- the number of times of providing wallpaper data to the user terminal 52 is counted, and when a predetermined number of power points is reached, a process of notifying the user terminal 52 of the winning is performed.
- the user terminal 52 includes a display unit 54 such as a liquid crystal display, an input unit 56 such as a keyboard and an input key, a communication unit 58 connected to the Internet 30 for data exchange.
- a timekeeping unit 60 is connected to the Internet 30 to obtain standard time and always correct / change time information.
- the storage unit stores a download data 62 obtained (downloaded) from the distribution server 12 and a schedule execution for executing various processes based on a time schedule 72 included in the download data 62.
- the program 74 is stored.
- the download data 62 includes, in addition to the time schedule 72, a wallpaper image 64 including a main wallpaper image 66 and sub wallpaper data 68 displayed and specified by the time schedule 72, and the delivery Access server 7 2 Address information for the operation.
- These wallpaper data 66 and 68 may include audio data, respectively, and the audio data may be obtained at the same time as the wallpaper data 66 and 68, or may be acquired at different times. It may be obtained.
- a configuration may be adopted in which reproduction is performed in accordance with the display of the wallpaper.
- the time schedule 72 the one corresponding to each user 50 is downloaded from the time schedule database 20 of the distribution server 12 described above.
- the schedule execution program 74 has a function of displaying the main wallpaper and the sub-wallpaper (switching the display) and reproducing the sound as necessary according to the time schedule 72.
- the distribution server 12 is accessed based on the address information 73.
- a function is provided for automatically downloading the updated new time schedule data and wallpaper data for which no data has been acquired among the wallpaper designated by the updated time schedule.
- the time schedule 72 includes an instruction to make the icon see-through at a specific time, for example, the icon is made uniform and the wallpaper display is made clear based on the instruction. Processing is also performed.
- Such a schedule execution program 74 may install a program downloaded from the distribution server 12 or any other site on the user terminal 52, or may execute a program stored in various recording media. It may be installed. Alternatively, a user terminal 52 provided with a schedule execution program 74 in advance may be purchased and used, for example, and may be obtained in any manner.
- FIG. 5 is a flowchart illustrating an example of a procedure for acquiring wallpaper data and displaying a wallpaper
- FIG. 6 is a flowchart illustrating an example of switching display of a wallpaper.
- the user 50 accesses the distribution server 12 (step S12), for example, by clicking a banner on an unspecified HP screen linked to the distribution server 12 (step S10).
- the method of accessing the distribution server 12 is arbitrary, and the access may be made based on a URL described in a mail magazine or the like.
- the distribution server 12 executes the distribution program 24 and refers to the user information database 16, and the user 50 corresponding to the identification information acquired from the access source user terminal 52. It is determined whether the information has been registered (step S14). If it is determined that the user information has not been registered (No in step S14), the website of the advertising company 10 is displayed (step S18).
- step S16 when it is determined that the user information has been registered (Yes in step S14), the distribution program 24 next refers to the time schedule database 20 to the user 50 specified by the identification information. It is determined whether a corresponding time schedule exists (step S16). If there is no corresponding time schedule (No in step S16), the process proceeds to step S18, HP is displayed, and the process ends. On the other hand, if the corresponding time schedule exists (Yes in step S16), the data of the corresponding time schedule is extracted from the time schedule database 20, and the wallpaper designated by the time schedule is displayed. The data KD is extracted from the wallpaper database 18 and transmitted to the transmission source user terminal 52 via the Internet 30 together with the time schedule data (step S20).
- the wallpaper data KD includes image data of wallpaper designated as the main wallpaper and the sub-wallpaper, and audio data associated therewith.
- a time schedule is prepared for each user 50 registered in the user information database 16 in advance, and the user terminal 52 accesses the time schedule.
- the corresponding time schedule data is extracted when there is an error.However, when the user terminal 52 that has registered the user information receives the first access, a time schedule is created by the schedule generation program 22. May be transmitted.
- the schedule execution program 74 is started (step S22).
- the schedule execution program 74 first displays the main wallpaper on the display unit 54 based on the main wallpaper data 66 in accordance with the downloaded time schedule 72 (step S24).
- the schedule execution program 74 constantly compares the current time by the clock unit 60 with the display time of the sub-wallpaper specified by the time schedule 72. Then, when it is determined that the display time of the sub-wallpaper has been reached (Yes in step S26), the sub-wallpaper based on the sub-wallpaper data 68 is displayed for a specified predetermined time (step S28).
- step S24 When the display time of the sub-wallpaper ends, the process returns to step S24, and the main wallpaper is displayed. As long as the display time of the sub wallpaper has not been reached (No in step S26), the main wallpaper is always displayed.
- the wallpaper display in steps S22 to S28 is performed until the time schedule 72 is updated, or when the wallpaper display end time (or date and time) is specified by the time schedule 72. Is repeated until that time.
- the display unit 54 of the user terminal 52 is set arbitrarily by the initial setting wallpaper of the terminal 52 or the user 50.
- Initial wallpaper IK is displayed.
- the display time of the first sub-wallpaper reaches 1 1:45, one hour until 1 2: 45, the sub-wallpaper SK of the mobile phone company A 1 is displayed.
- the main wallpaper MK is displayed again until the display time of the next sub wallpaper is reached. Then, when it becomes 14:30, the sub-wallpaper SK 2 of jewelry sales B ( ⁇ jewelry store) is displayed on the display unit 54 for one hour until 15:30. Thereafter, the display switching between the main wallpaper MK and the sub-wallpapers SK1 and SK2 is performed according to the time schedule.
- FIG. 7 is a flowchart illustrating an example of an automatic wallpaper updating procedure
- FIG. 8 is a diagram illustrating an example of a time schedule after updating.
- the schedule execution program 74 compares the present time by the timer unit 60 with the update date and time specified by the time schedule 72 together with the wallpaper display processing. Until the update date and time has been reached (No in step S32), the wallpaper display in step S30 is performed.
- the distribution server 12 is automatically accessed based on the address information 73 (step S34).
- the distribution server 12 refers to the time schedule database 20, refers to the updated new time schedule corresponding to the user 50 of the user terminal 52 of the access source (step S36), and returns to the new wallpaper database. Is determined on the user terminal 52 side (step S38).
- the distribution is performed.
- the corresponding new wallpaper data KD is extracted from the wallpaper database 18 by the program 24.
- the user terminal 52 downloads the new wallpaper data KD together with the updated time schedule data (step S40). On the other hand, if only the display time of the wallpaper has been changed and the wallpaper specified to be displayed has not been changed (No in step S38), only the updated time schedule data is used. It is downloaded by the terminal 52 (step S42).
- FIG. 8 shows an example of the updated time schedule.
- the time schedule TA 'shown in Fig. 8 (A) it is shown that only the contents of the displayed sub-wallpaper are changed as compared with the time schedule TA before update of user A shown in Fig. 4. .
- the wallpapers of “Mobile phone company A” and “Jewelry sales B” were designated as the sub-wallpapers
- the updated time schedule TA "shown in FIG. 8 (B) is an example in which the display time and display contents of the sub-wallpaper are changed. For example, as the sub-wallpaper, 12:00 to 13:00 1 hour during the movie advertisement A, 30 minutes between 15:00 to 15:00: driving spot, 17:00 to 17:00 to 30:30, the 30 minute movie advertisement B wallpaper display, etc. is there.
- the user terminal 52 After obtaining the updated time schedule data in step S40 or S42 described above, the user terminal 52 updates the time schedule 72 with a new schedule (step S44) and obtains new wallpaper data.
- the data is stored as wallpaper data 64.
- the wallpaper display is performed by the schedule execution program 74 in accordance with the updated time schedule 72 in the same procedure as in steps S22 to S28 described above (step S46).
- FIG. 9 is a flowchart showing an example of the key number determination processing procedure
- FIG. 10 is a diagram showing how the display of the user terminal screen changes at the time of key number winning.
- the user terminal 52 accesses the distribution server 12 based on step S12 of the above-described wallpaper data acquisition procedure or step S34 of the automatic wallpaper update procedure.
- the distribution server 12 determines whether or not the wallpaper data KD is downloaded by the corresponding user 50 by the distribution program 24 (step S52).
- step S14 when the access from the user terminal 52 is the first time, if the above-mentioned wallpaper data acquisition and wallpaper display procedure in steps S14 and S16 are Yes, the wallpaper data KD is downloaded.
- step S38 when “Yes” in step S38 of the above-described wallpaper automatic update procedure, it corresponds to the presence of download.
- step S54 If there is no wallpaper KD down by the user terminal 52 (No in step S52), the processing is performed appropriately and the processing is terminated (step S54). For example, if it is the first access from the user 50 and there is no wallpaper KD that can be provided, the website according to the step S18 described above is displayed, and the second and subsequent accesses are performed. If there is no wallpaper data KD to be updated, the process proceeds to step S42 described above, and only the updated time schedule data is provided.
- step S52 if it is determined that the wallpaper data KD is downloaded by the user terminal 52 (Yes in step S52), the number of power points is added by the distribution program 24 (step S56). Further, it is determined whether or not the counted number corresponds to a preset drill number (step S58). In the present embodiment, the total number of wallpaper downloads to a large number of user terminals 52 is counted, and when the counted number corresponds to the key number, the prize is given to the accessing user 50. And prizes.
- the method of setting the drill number is arbitrary.
- the numbers other than the first digit are 0, such as “30000”, a serial number such as “1 2 3 4 5”, “ Any number string, such as Zoro number such as “3 3 3 3 3” or Mira first number such as “1 2 3 2 1”, may be applied as the drill number.
- a predetermined drill number such as “30000”
- Any number string such as Zoro number such as “3 3 3 3 3” or Mira first number such as “1 2 3 2 1”
- the count number corresponds to a predetermined drill number (Yes in step S58)
- FIG. 10 for example, "Your image is 3 3 3 3 3 GET screen (winning screen) HK is displayed on the display section 54 of the user terminal 52.
- the prize screen PK1 and the prize screen PK2 showing the contents of the privilege actually sent to the winner are displayed on the display section 54.
- the distribution program 24 makes such a display and refers to the user information database 16 to the e-mail address or the address of the corresponding user 50 to be awarded a killer number,
- a notification e-mail containing information necessary for performing various procedures such as delivery and communication of the product is sent (step S60).
- the winning screen HK as described above is displayed for a fixed time, for example, several seconds to several minutes, the wallpaper is displayed based on the downloaded time schedule 72 and the wallpaper data 64 (step S30). If it does not correspond to the key number (No in step S58), the process directly proceeds to step S30 to display the wallpaper.
- the distribution server 12 generates a time schedule reflecting the hobbies and preferences of the user 50 and the specified time zone information, and transmits the time schedule together with the data of the wall paper displayed and specified in the time schedule. To the terminal 52. Then, the user terminal 52 switches the display of the wall paper, updates the time schedule 72, and downloads the wallpaper data according to the acquired time schedule 72. For this reason, it is possible to display advertisement information according to the hobbies and preferences of the user 50 as a wallpaper without automatically performing complicated operations on the user terminal 52 side, and to automatically switch or update the display. it can. Also, since the update is performed at a predetermined timing, it is possible to maintain the freshness of the advertisement content.
- FIG. 11 is a block diagram showing the overall system configuration of this embodiment
- Fig. 12 is a flowchart showing an example of a wallpaper display procedure and a route guidance procedure based on the location information of the user terminal
- Fig. 13 (A) is a flowchart showing the procedure.
- FIG. 13B is a diagram illustrating an example of a time schedule according to the present embodiment
- FIG. 13B is an explanatory diagram illustrating an example of transition of a display screen.
- the system of the present embodiment has a function for utilizing the position information of the user terminal 52 in addition to the system configuration of the first embodiment described above. That is, with respect to the user terminal 52, a GPS antenna 76 for receiving positioning information from the GPS satellite 90, and a terminal position detection program 78 for detecting its own position based on the positioning information received by the GPS antenna 76 are added. Configuration. Further, the user terminal 52 includes a map data 80 and a navigation program 82 for providing route guidance (navigation) to a specific place. Further, although not shown, a voice message for performing route guidance by voice may be included.
- a user terminal 52 may have a built-in GPS function in advance, or may be a device to which an external GPS receiver or the like is attached. Since the present embodiment utilizes the GPS function, the user terminal 52 is preferably a mobile communication terminal such as a mobile phone or a notebook PC.
- the distribution server 12 includes, in addition to the functions of the first embodiment described above, terminal location information transmitted from the user terminal 52 via the Internet 30 and location information of the advertiser 40 (the distribution of the wallpaper Included in destination category data CD And a location information management program 26 for confirming the presence or absence of an advertiser 40 located within a predetermined distance from the position of the user terminal 52.
- the wallpaper display processing according to the time schedule according to the above-described first embodiment.
- This can be achieved by, for example, including whether or not the interruption display of the wallpaper in accordance with the position information is possible during the display of the main wallpaper and the sub-wallpaper, as in the time schedule TA shown in FIG. 13 (A).
- interrupt display is always possible while the main wallpaper is displayed, and it is partially or not possible while the sub wallpaper is displayed.
- the setting of whether or not such an interrupt display is possible is arbitrary.
- the wallpaper of the advertiser 40 detected within a predetermined distance from the user terminal 52 is used, It is displayed regardless of the hobbies and tastes of the 50.If "partially acceptable”, it can be displayed only within the predetermined distance and only in accordance with the hobbies of the user 50 ' That's it.
- it may be set in consideration of the time zone information specified by the user 50, or the display method when a plurality of advertisers 40 are located within a predetermined distance (for example, display in the order of closest to It is also possible to set the display in the order of detection, according to the order specified by the user 50).
- the distribution server 12 having acquired the location information of the user terminal 52 compares the acquired terminal location information with the location information of the advertiser 40 of a large number of wallpaper data by executing the location information management program 26, It is checked whether there is an advertiser 40 located within a predetermined distance (for example, within 100 m) from the user terminal 52 (step S76). Here, if it is confirmed that there is no advertiser 40 within the predetermined distance (No in step S76), the process returns to step S70, and the wallpaper display based on the time schedule 72 continues. Is done. On the other hand, when it is confirmed that there is at least one advertiser 40 within the predetermined distance (Yes in step S76), the distribution program 24 executes the time schedule TA shown in FIG. 13 (A). Then, it is determined whether or not there is a wallpaper that can be displayed on the user terminal 52 of the position information transmission source among the wallpapers of the corresponding advertiser 40 (step S78). The criteria for display availability at this time are as described above.
- step S78 If there is at least one wallpaper that can be displayed (Yes in step S78), only the wallpaper data KD that is not provided to the user terminal 52 among the displayable wallpapers is displayed on the desktop 1 Extract from 8.
- the user terminal 52 downloads the wallpaper image thus extracted at any time (step S80), and obtains it from the normally displayed main wallpaper as shown in FIG. 13 (B).
- Change the display to the jewelry shop wallpaper WK step S82). If the acquired wallpaper data is plural, the wallpaper may be displayed in order from the advertiser's wallpaper that is closer to the current position of the user terminal 52, or displayed in the order specified by the user.
- the method is arbitrary.
- the change of the wallpaper may be stopped by pressing a “hold button” provided on the user terminal 52.
- step S84 If the user 50 wishes to navigate to the displayed wallpaper WK advertiser 40, the jewelry shop (Yes in step S84), the user terminal 52 By pressing a “sync button” (not shown) or the like, the navigation program 82 is executed.
- the navigation program 82 was obtained from the distribution server 12 while referring to the map data 80.
- route guidance by map display is started (step S86). At this time, voice guidance may be provided simultaneously as needed.
- step S84 if the user 50 does not want the navigation of the interrupted wallpaper to the location of the advertiser 40 (No in step S84), and the advertiser 40 does not If it is within the predetermined display range (Yes in step S88), the display of the interrupted wallpaper is continued, but the advertiser 40 is no longer within the predetermined range from the user terminal 52. In this case (No in step S88), the display is returned to the normal wallpaper display based on the time schedule 72 (step S90).
- this embodiment is suitable for an advertisement that requires immediacy such as an evening sale or a bargain.
- the present invention has many embodiments, and can be variously modified based on the above disclosure. For example, the following are included.
- the distribution destination designation category data CD is included in the wallpaper database 18, but it may be prepared as a database having another configuration.
- various databases Items such as 16th, 18th, and 20th may be changed as necessary.
- the operation shown in the above embodiment is also an example, and may be appropriately changed so as to achieve the same effect.
- a plurality of wallpapers are displayed as still images in the time zone set in the time schedule 72, but a large number of wallpapers are switched and displayed on the order of several tens per second.
- a moving image may be displayed by using the afterimage phenomenon, and the interest level of the user 50 may be increased.
- a screen asking whether to reject the distributed image may be displayed. If rejected, the distribution server 12 may select a new wallpaper and distribute it.
- the key number it is determined whether or not the total number of downloads of unspecified wallpaper data by a large number of user terminals 52 corresponds to the key number.
- a kill number may be set for each wallpaper.
- the setting of the key number may be changed as needed, for example, by counting the number of accesses from terminals of registered users.
- the down mode of the wallpaper data that is interrupted and displayed according to the second embodiment described above may also be included in the counted number at the time of determining the key number.
- the display screen shown in the above embodiment is also an example, and may be changed as needed. For example, by including information such as the location information of the advertiser 40, the e-mail address, and the URL of the website in the wallpaper, it may be possible to attract customers and guide the website.
- the HP image of the advertiser 40 may be used as the wallpaper data.
- both the winning screen HK and the prize screen PK 1 or the prize screen PK 2 are displayed on the display section 54 of the corresponding user terminal 52. However, only one of them may be displayed as necessary, or both may be repeatedly switched and displayed within a fixed time.
- the wallpaper is displayed after the winning screen HK is displayed, but the winning screen may be displayed after the wallpaper is displayed.
- the winning user 50 is notified of the winning and the details of the procedure by e-mail separately.
- all procedures may be completed on the HP by displaying a link to the procedure screen on the winning screen HK.
- Advertisement information can be used in any way, including the above-mentioned product advertising and service guidance, as well as promotion of new product images, PR, campaign announcements, and sale and sale announcements. You may use it.
- the present invention is applicable to all terminals having a communication function regardless of the presence or absence of a call function.
- the present invention is applicable not only to the Internet 30 but also to general networks. "Industrial applicability"
- the wallpaper is displayed according to the schedule information that specifies the display wallpaper and the display time, and the schedule information is updated and the wallpaper data is obtained according to the schedule information. For this reason, the display switching and updating of the wallpaper are performed without complicated operations on the communication terminal side, so that the present invention is suitable for advertisement and promotion using the wallpaper at the communication terminal.
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Abstract
Description
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PCT/JP2004/000041 WO2005066922A1 (ja) | 2004-01-07 | 2004-01-07 | サーバ装置,通信端末,それらを利用した広告システム及び方法 |
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PCT/JP2004/000041 WO2005066922A1 (ja) | 2004-01-07 | 2004-01-07 | サーバ装置,通信端末,それらを利用した広告システム及び方法 |
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