WO2001097080A1 - Procede de distribution de publicite et serveur de gestion de cette distribution - Google Patents

Procede de distribution de publicite et serveur de gestion de cette distribution Download PDF

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Publication number
WO2001097080A1
WO2001097080A1 PCT/JP2001/005126 JP0105126W WO0197080A1 WO 2001097080 A1 WO2001097080 A1 WO 2001097080A1 JP 0105126 W JP0105126 W JP 0105126W WO 0197080 A1 WO0197080 A1 WO 0197080A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisement
banner
mobile terminal
unique url
Prior art date
Application number
PCT/JP2001/005126
Other languages
English (en)
Japanese (ja)
Inventor
Yuzi Tsutani
Nanako Higashi
Original Assignee
Voltage Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Voltage Inc. filed Critical Voltage Inc.
Priority to AU74539/01A priority Critical patent/AU7453901A/en
Publication of WO2001097080A1 publication Critical patent/WO2001097080A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to a method for optimizing an advertisement to be delivered to a site on the Internet.
  • a step of accepting a user attribute, a step of assigning a unique URL that is a unique URL of the user, a step of storing the user attribute in association with the unique URL, and storing the unique URL of the user The step to be transmitted to the mobile terminal and the unique URL are used as addresses to be accessed when the browser of the user's mobile terminal is started.
  • the attribute of the user of the mobile terminal is stored, and a unique URL is transmitted to the mobile terminal, and this is registered as an address to be accessed when the browser of the mobile terminal is started. Let it. Therefore, the user of the portable terminal can be specified by the unique URL at the time of access. Thus, an appropriate advertisement can be selected by referring to the registered user attributes.
  • a default page corresponding to the unique URL when a unique URL is accessed, a default page corresponding to the unique URL, the default page including a menu of contents is transmitted to the user's mobile terminal; A step of accessing the content in response to receiving information for selecting one of the contents from the mobile terminal of the user and pasting the extracted advertisement banner to the acquired advertisement space of the content
  • the user's mobile terminal when the user's mobile terminal selects desired content from a menu included in the default page, the user's mobile terminal displays an image in a format in which a predetermined advertisement is pasted on the content.
  • the extraction of the advertisement banner is performed by comparing a user attribute related to the advertisement banner stored in the banner directory with a user attribute related to the user's portable terminal, and It is configured to select an advertising banner.
  • the method of advertising distribution includes presenting one or more sites to be displayed as a default page at the time of assigning a unique URL, and providing a desired site to the user of the mobile terminal. Prompts the user to select a site, and if a unique URL has been accessed, accesses the selected site and refers to the corresponding user attribute to find an advertisement banner that matches the user attribute in the banner directory. , And pastes the content transmitted from the selected site into the advertising space, and transmits the content to the user's mobile terminal.
  • an object of the present invention is to provide an advertisement distribution management system in which a predetermined advertisement banner is pasted in an advertisement space in contents of various sites and a process required for distributing the content to a user's mobile terminal is performed.
  • An advertisement registration means for receiving at least an image of the advertisement and an attribute of a user to whom the advertisement is to be delivered, and registering the advertisement; and a server for image or text of the advertisement. Identifies the user's mobile terminal and the banner directory that stores the association between the user and the user attributes.
  • Information and user attributes should be accepted, a unique URL that is unique to the user should be assigned, the unique URL should be transmitted to the user's mobile terminal, and the URL should be registered as an address to be accessed when the browser is started
  • User registration means for prompting the user, a user database for storing the user attribute and the unique URL in association with each other, and a corresponding user attribute when the user's mobile terminal accesses the unique URL.
  • the extracted advertisement banner is pasted in the banner extracting means for extracting the advertisement banner matching the user attribute from the banner directory and the advertisement space of the content, and transmitted to the user's mobile terminal. This is achieved by an advertisement distribution management server having a page synthesizing means.
  • an object of the present invention is to implement an advertisement distribution method in which a predetermined advertisement banner is pasted in an advertisement space in contents of various sites and the contents are distributed to a user's mobile terminal.
  • a program for operating a computer at the time of registering an advertisement, receiving at least the image data or text data of the advertisement and the attribute of the user to whom the advertisement is to be delivered, and associating them.
  • Storing the user attribute in the banner directory accepting the user attribute when registering from the mobile terminal of the user, assigning a unique URL that is a URL unique to the user, Storing the unique URL to the user's mobile terminal; and storing the unique URL in the user's mobile phone.
  • FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram showing the configuration of the distribution management server according to the present embodiment. Lamb.
  • FIG. 3A is a flowchart showing an outline of a site registration process according to the present embodiment
  • FIG. 3B is a diagram showing an example of a site registration form.
  • FIG. 4 is a diagram showing a state in which link information to the distribution management server is embedded in the advertisement space in the content.
  • FIG. 5 is a flowchart schematically showing an advertisement registration process according to the present embodiment.
  • FIG. 6 is a flowchart showing a user registration process according to the present embodiment.
  • FIG. 7 is a diagram schematically illustrating a user registration procedure according to the present embodiment.
  • FIG. 8 is a flowchart showing communication and processing between the portable terminal and the distribution management server in the present embodiment.
  • 9A to 9D are diagrams each showing an example of an image displayed on the screen of the display device of the mobile terminal according to the present embodiment.
  • FIG. 10A and FIG. 10B are diagrams each schematically illustrating a content distribution procedure according to the present embodiment.
  • FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention.
  • a mobile terminal such as a mobile phone or a PDA capable of connecting to the Internet 12 -U 12 -2,.
  • a distribution management server 14 is provided to appropriately distribute advertisements.
  • the Internet 16 includes a distribution management server 14, a telephone service server 18 for connecting the mobile terminal 12 to the Internet 16, and an Internet advertising agency (reply). Servers (rep server 20) and sites 22-1, 22-2, etc. of various content providers. ⁇ , 2 2-m are connected.
  • Site 22 has a space (advertising space) to paste an advertising banner in the content page, and sells the advertising space to companies (advertisers).
  • site means a set of a series of web pages. This includes the case where a single web server builds a single site, and the case where a single web server builds multiple sites.
  • the information about the advertisement provided by the advertising agency 28 includes, for example, the advertisement period, the attribute of the user to whom the advertisement is to be delivered, and the like.
  • the distribution management server 14 connects a site 22 that wants to sell an advertising space with a rep server 20 (a company side) that wants to purchase an advertising space. It functions to appropriately deliver advertisements to the second user.
  • a rep server 20 a company side
  • FIG. 2 is a block diagram showing a configuration of the distribution management server 14 according to the present embodiment.
  • the distribution management server 14 has an interface (I / F) 32 for controlling communication with the interface 16 and a site for registering a site such as a content provider.
  • a site registration section 34 for executing the processing, a site information database (DB) 36 for storing information about the site according to the processing from the site registration section 34, and an advertisement from the rep server 20.
  • DB site information database
  • an ad registration unit 38 for registering associated information
  • a banner library 40 for storing necessary data (banana advertisement data) in accordance with the processing of the advertisement registration unit 38, and a user of the portable terminal 12.
  • the user registration unit 42 that executes the processing for registration, the user DB 44 that stores various data (user data) related to the user, and the access from the mobile terminal 12
  • a user reception unit 46 that receives and executes necessary processing; a banner extraction unit 48 that extracts appropriate banner advertisement data from the banner library 40 according to instructions from the user reception unit 46; and a mobile terminal 1
  • the page composition unit 50 that generates a composite page with the extracted advertisement banners pasted on the content page to be sent to 2, and the display of advertisements based on the number of times of the banner pasted on the page, etc. It has a banner management unit 52 for managing the number of times.
  • the processes (1) to (4) performed by the distribution management server 14 having such a configuration will be described below.
  • FIG. 3A is a flowchart showing an outline of a site registration process
  • FIG. 3B is a diagram showing an example of a site registration form.
  • site 22 sends its own registration request to distribution management server 14 Yes (Step 301).
  • the site registration section 34 of the distribution management server 14 sends the site registration form (see FIG. 3B) in which the necessary sections are left blank, Send via F32 to Site 22 on In-Net 16 (Step 3 1 2) o
  • a registration form is accepted (step 302), predetermined information is entered therein, and the completed registration form is transmitted to the distribution management server 14 (step 303).
  • the site registration section 34 Upon receipt of the completed registration form (step 3 13), the site registration section 34 assigns a site number for site management and stores the information entered in the registration form on the site. Information Stored in DB36 in association with the site number.
  • the distribution management is performed in the space (advertisement space) where the advertisement banner is pasted. It is possible to embed link information to the server.
  • FIG. 5 is a flowchart showing an outline of the advertisement registration process.
  • the rep server 20 transmits an advertisement registration request (step 501), and when the distribution management server 14 receives the request (step 511), the advertisement registration unit 38 of the distribution management server 14 is required.
  • the advertisement registration form with the blanks left blank is sent via I / F 32 to rep server 20 on event 16 (step 5 12).
  • predetermined information is entered into the received advertisement registration form (step 502), and the completed advertisement registration form and image data or text data corresponding to the advertisement banner are displayed. Is transmitted to the distribution management server 14 (step 503).
  • the information to be filled out in the advertisement registration form includes at least the company name and user attributes.
  • User attributes are used to indicate user consumption trends and may include, for example, gender, age group, occupation, and region.
  • the user attribute may include a hobby or the like.
  • the information to be filled in may include a period in which the advertisement is to be distributed (distribution period) and a PV (Page View) indicating the number of times the advertisement banner is displayed.
  • the advertisement registration section 38 Upon receiving these data (step 5 13), the advertisement registration section 38 analyzes the information entered in the advertisement registration form to grasp the attributes of the user to be delivered (step 5 14). The user attribute, distribution period, exposure PV, etc., and image data are stored in the banner library 40 in association with the company name (step 515).
  • FIG. 6 is a flowchart showing a user registration process according to the present embodiment.
  • a user registration request is transmitted from the mobile terminal 12 to the distribution management server 14.
  • the distribution management server 14 accepts the request, the user registration unit 42 of the distribution management server 14 sends the user registration form in which necessary portions are left blank via the I / F 32 to the mobile phone.
  • the data is sent to the terminal 12 on the in-net 16 (step 6 11).
  • the information required for registration includes not only name but also various information indicating user attributes (for example, gender, age, occupation, area, etc.).
  • the user attribute may include a hobby or the like.
  • the user registration section 42 Upon receiving the filled-in user registration form (step 612), the user registration section 42 analyzes the information entered in the form, and identifies the user's mobile terminal (for example, telephone number) and the user's attributes. And a unique URL of the user is assigned (step 613). This unique URL is stored in the user DB 44 in association with the user's telephone number and user attributes (step 614).
  • the unique URL is a URL that is uniquely given to the user's mobile terminal (that is, to the user). In other words, the user can be specified by transmitting the URL address from the portable terminal.
  • the user registration unit 42 encrypts the unique URL, and transmits the encrypted unique URL to the user's mobile terminal 12 via the I / F 32 on the Internet 1 16 Yes (step 615).
  • the mobile terminal 12 receives the unique URL and the message prompting the above registration (step 604), and the user operates the key of the mobile terminal 12 to register the URL as a default page when the browser is started. Then, the user registration is completed (step 605).
  • registration is not limited to registration using a registration form.
  • registration may be made by telephone voice using CTI (Computer Telephony Integration).
  • FIG. 7 is a diagram schematically illustrating a user registration procedure.
  • a unique URL is assigned to each of them (see symbols 1 and 2), and the user name and The unique URL associated with the user attribute is stored in the user DB44 (mark No. 70 1).
  • an image prompting the user to register a unique URL is displayed on the screen of the portable terminal 12 of each user (see reference numerals 720 and 703).
  • FIG. 8 is a flowchart showing communication and processing between the portable terminal 12 and the distribution management server 14.
  • a connection request for the unique URL is transmitted to the distribution management server 14 via the telephone service server 18 and the Internet 16.
  • the user reception unit 46 of the distribution management server 14 creates a unique default page and sends it to the user's portable terminal 12 (step 811).
  • FIG. 9A is a diagram showing an example of a unique default page.
  • the default page includes a link to the site (see reference numerals 91 to 903).
  • site the information, that is, a request for connection to the site, is transmitted to the user. It is received by the reception unit 46 (step 8 1 2).
  • the user reception unit 46 searches the user DB 44 according to the received unique URL, and specifies information (for example, a user attribute) on the user having the unique URL (step 81). 3). After that, the user accepting unit 46 transmits the user attribute to the banner extracting unit 48.
  • information for example, a user attribute
  • the banana extraction unit 48 searches the banana library 40 and extracts an advertisement banner suitable for the user attribute.
  • the banner library 40 the user attribute, distribution period, exposure PV, and image data or text data registered by the rep server 20 are stored. Therefore, the banner extracting unit 48 can select an advertisement banner having a high degree of matching of the user attribute and acquire the image data or the text data (step 814).
  • the banner management unit 52 executes necessary processing such as adding PV to the extracted advertisement banner.
  • the banner management unit 52 checks the distribution period and the exposed PV, and If the number exceeds the number of distributions, the data may be deleted from the library 40.
  • the user reception unit 46 transmits a connection request to the site designated by the user (step 815), and responds to this. Receiving the transmitted content (step 8 16).
  • FIG. 9B shows the form of the content received in step 716.
  • the advertisement page 911 is provided at a predetermined position on the content page, and the image data or the text data of the advertisement banner extracted by the banner extraction unit 48 is pasted here. It has become so.
  • the page synthesizing section 50 pastes the image data obtained in step 8 14 by the banner extracting section 48 onto the content page received by the user receiving section 46 in step 8 16.
  • the content page created in this way is transmitted to the mobile terminal 12 via the I / F 32 on the in-net 16 (step 8 18).
  • the portable terminal 12 receives a page of the message and displays it on the screen of the display device (step 805).
  • the advertisement banner selected according to the user attribute is pasted on the advertisement frame of the page of the content displayed on the screen of the display device.
  • Mr. A mentioned above is pasted with a car ad, for example, while as shown in Figure 9D, college student B is given a job ad, for example. Affixed.
  • FIG. 1 OA and FIG. 10B are diagrams schematically illustrating the procedure of content distribution.
  • Mr. A and Mr. B mentioned above access the distribution management server 14 with a unique URL (see symbols 1 and 2), the default page will be displayed on the screen of the display device of the mobile terminal. 1001, 1002).
  • both default pages are identical at first glance, but their URLs are different (both are unique URLs). Therefore, even if a certain site (AAA.com) is specified, the URLs are different from each other (see symbols 3 and 4). For example, on the page of Mr. A's content, an ad banner of an ad that matches Mr.
  • A's attributes for example, a car ad
  • Mr. B On the content page of, the advertisement banner of the advertisement that matches Mr. B's attribute (for example, a job advertisement) is pasted, and the page of the content with the appropriate advertisement banner can be sent to each mobile device. it can.
  • the delivery management server receives the connection request (step 812) and thereafter. Is repeated.
  • a unique URL is given to the portable terminal of the user. Therefore, when accessing the distribution management server 14, the user and its attributes can be specified by this URL, an advertisement banner matching the attribute is selected, and this is pasted on the page of the content requested by the user to access. Distribution.
  • the mobile terminal accesses the distribution management server 14
  • a default page is displayed on the browser, and a predetermined site is selected from a menu in the default page.
  • a predetermined site is selected from a menu in the default page.
  • the present invention is not limited to this, and the present invention can be applied to a case where a user directly accesses a site.
  • a menu listing the registered sites is provided. Send In the portable terminal 12, a desired one may be selected and set so as to be accessed at the time of activation.
  • the unique URL given to the user's mobile terminal is “Shelves. MOBAD. Com / abcdef.html I, and the original URL of the site selected by the user. Is "BBB.com”. On the user's side, it looks as if "BBB.com” has been registered, but the URL actually set in the browser is a delivery management server such as "ww.MOBAD.com/BBB abcdef.html". It becomes a form with 14 interposed.
  • the site itself having the URL “BBB.com” may have a user registration page.
  • the URL is “ww, M0BAD.com / BBBabcdef.html” instead of “www.MOBAD.com”.
  • the distribution management server 14 and the REP server 20 are provided separately, but the present invention is not limited to this.
  • the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.
  • the present invention can be used for optimizing banner advertisement distribution by providing an advertisement that matches the user's preference to a mobile terminal or the like.
  • information matching the user's preference can be notified by being included in the content in response to a content distribution request from the user's mobile terminal.

Abstract

L'invention concerne un procédé servant à distribuer une publicité correspondant au goût de l'utilisateur lors de son accès par le biais d'un terminal portable. Lors de l'enregistrement d'une publicité, un serveur de gestion de distribution (14) reçoit au moins les données d'image de cette publicité et les attributs d'un utilisateur recevant ladite publicité, les enregistre d'une manière corrélée dans un répertoire de bannières. Lors de l'enregistrement à partir du terminal portable (12) de l'utilisateur, les attributs de ce dernier sont reçus et transmis à ce terminal portable (12), tandis qu'une URL intrinsèque lui est affectée. Les attributs de l'utilisateur et l'URL intrinsèque sont enregistrés tout en étant corrélés. Le terminal portable (12) enregistre l'URL intrinsèque comme adresse accessible lors du démarrage d'un explorateur. Lorsqu'un accès est fait à cette URL depuis le terminal portable (12), une bannière publicitaire correspondant aux attributs de l'utilisateur est extraite du répertoire de bannières correspondantes à ces attributs, et est transmise au terminal portable de l'utilisateur tout en étant affectée à l'espace publicitaire d'un contenu.
PCT/JP2001/005126 2000-06-15 2001-06-15 Procede de distribution de publicite et serveur de gestion de cette distribution WO2001097080A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU74539/01A AU7453901A (en) 2000-06-15 2001-06-15 Method for distributing advertisement and server for managing distribution of advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2000179586A JP4522543B2 (ja) 2000-06-15 2000-06-15 広告配信管理サーバ
JP2000-179586 2000-06-15

Publications (1)

Publication Number Publication Date
WO2001097080A1 true WO2001097080A1 (fr) 2001-12-20

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Application Number Title Priority Date Filing Date
PCT/JP2001/005126 WO2001097080A1 (fr) 2000-06-15 2001-06-15 Procede de distribution de publicite et serveur de gestion de cette distribution

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JP (1) JP4522543B2 (fr)
AU (1) AU7453901A (fr)
WO (1) WO2001097080A1 (fr)

Families Citing this family (6)

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Publication number Priority date Publication date Assignee Title
JP2003284041A (ja) * 2002-03-20 2003-10-03 Ntt Data Corp 番組配信システム、広告配信装置、視聴者端末、および広告配信プログラム、番組再生プログラムおよび番組配信方法
JP2008125102A (ja) * 2007-12-10 2008-05-29 Ntt Data Corp 広告配信装置、広告配信方法および広告配信プログラム
JP2010250827A (ja) 2009-04-16 2010-11-04 Accenture Global Services Gmbh タッチポイントをカスタマイズするシステム
CN103377443A (zh) * 2012-04-28 2013-10-30 北京长生天地电子商务有限公司 网络交易平台及其处理方法
JP6940464B2 (ja) * 2018-10-19 2021-09-29 ヤフー株式会社 決定装置、決定方法及び決定プログラム
JP7377114B2 (ja) 2020-01-27 2023-11-09 株式会社Ｎｔｔドコモ 情報処理装置

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JPH10260821A (ja) * 1997-03-17 1998-09-29 Rikuruuto:Kk Ｗｗｗブラウザ用スタートページの自動生成システム
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JP4522543B2 (ja) 2010-08-11
AU7453901A (en) 2001-12-24
JP2001357058A (ja) 2001-12-26

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