WO2001097080A1

WO2001097080A1 - Method for distributing advertisement and server for managing distribution of advertisement

Info

Publication number: WO2001097080A1
Application number: PCT/JP2001/005126
Authority: WO
Inventors: Yuzi Tsutani; Nanako Higashi
Original assignee: Voltage Inc.
Priority date: 2000-06-15
Filing date: 2001-06-15
Publication date: 2001-12-20
Also published as: JP2001357058A; JP4522543B2; AU7453901A

Abstract

A method for distributing an advertisement matching the taste of a user at the time of accessing through a portable terminal. At the time of registering an advertisement, a distribution managing server (14) receives at least the image data of the advertisement and the attributes of a user receiving the advertisement, stores them in a banner directory in a correlated manner. At the time of registration from the portable terminal (12) of the user, attributes of the user are received and transmitted to the portable terminal (12) while affixing a URL inherent to the user. The user attributes and the inherent URL are stored while being correlated. The portable terminal (12) registers the inherent URL as an address to be accessed at the time of starting a browser. When the inherent URL is accessed from the portable terminal (12), an advertisement banner matching the user attributes is extracted from the banner directory with reference to corresponding user attributes and transmitted to the portable terminal of the user while affixed to the advertisement space of a content.

Description

Specification

TECHNICAL FIELD The technical field to which the advertisement distribution method and the advertisement distribution management server belong

The present invention relates to a method for optimizing an advertisement to be delivered to a site on the Internet.

Background art

With the spread of the Internet, various sites have been created, and users can browse desired sites according to their preferences. These sites have sponsored advertisement banners. The user can access the linked site by clicking on the advertisement banner of the information he wants to know or the product he wants to purchase, and thereby can obtain the desired information and the like.

For users, there are large gaps in information and products of interest depending on their attributes (for example, age group, gender, area of residence, etc.) and their preferences. to differ greatly. Therefore, it is desirable to distribute advertising banners that match the user's preferences. In order to distribute advertisement banners that match the user's preferences in this way, the user registers at the site and inputs the user's attributes. At the time of subsequent access, it has become practical to deliver advertisements that match user attributes by specifying the user using cookies.

By the way, in recent years, it has become possible to access the Internet from mobile terminals such as mobile phones and PDAs, and has gained a large number of users. However, cookies cannot be used on the Internet using i-mode (registered trademark), EZweb (registered trademark), and Jsky (trademark) web to reduce the amount of data. Therefore, when a mobile phone accesses the site, the user cannot be authenticated by a simple method, and as a result, there is a problem that the advertisement distribution cannot be appropriately realized. It is an object of the present invention to provide a method for delivering an advertisement that matches a user's preference at the time of access by a mobile terminal.

Disclosure of the invention

It is an object of the present invention to provide an advertisement distribution method in which a predetermined advertisement banner is pasted in an advertisement space in contents of various sites and the content is distributed to a user's mobile terminal. Receiving at least the image data or text data of the advertisement and the attributes of the user to whom the advertisement is to be delivered, storing them in the banner directory in association with each other, and registering the user from the mobile terminal. At this time, a step of accepting a user attribute, a step of assigning a unique URL that is a unique URL of the user, a step of storing the user attribute in association with the unique URL, and storing the unique URL of the user The step to be transmitted to the mobile terminal and the unique URL are used as addresses to be accessed when the browser of the user's mobile terminal is started. Prompting the user's mobile terminal to register the mobile device, and when an access is made using the unique URL, referencing the corresponding user attribute, and displaying an advertisement banner matching the user attribute from the banner directory. Extracting and pasting the extracted content to an advertisement space of the content and transmitting the extracted content to the user's mobile terminal.

According to the present invention, at the time of user registration, the attribute of the user of the mobile terminal is stored, and a unique URL is transmitted to the mobile terminal, and this is registered as an address to be accessed when the browser of the mobile terminal is started. Let it. Therefore, the user of the portable terminal can be specified by the unique URL at the time of access. Thus, an appropriate advertisement can be selected by referring to the registered user attributes.

In a preferred embodiment of the present invention, when a unique URL is accessed, a default page corresponding to the unique URL, the default page including a menu of contents is transmitted to the user's mobile terminal; A step of accessing the content in response to receiving information for selecting one of the contents from the mobile terminal of the user and pasting the extracted advertisement banner to the acquired advertisement space of the content And According to this embodiment, when the user's mobile terminal selects desired content from a menu included in the default page, the user's mobile terminal displays an image in a format in which a predetermined advertisement is pasted on the content. Can be supplied to In a further preferred embodiment of the present invention, the extraction of the advertisement banner is performed by comparing a user attribute related to the advertisement banner stored in the banner directory with a user attribute related to the user's portable terminal, and It is configured to select an advertising banner.

According to another embodiment of the present invention, the method of advertising distribution includes presenting one or more sites to be displayed as a default page at the time of assigning a unique URL, and providing a desired site to the user of the mobile terminal. Prompts the user to select a site, and if a unique URL has been accessed, accesses the selected site and refers to the corresponding user attribute to find an advertisement banner that matches the user attribute in the banner directory. , And pastes the content transmitted from the selected site into the advertising space, and transmits the content to the user's mobile terminal.

As a result, it is possible to omit the transmission of the default page to the user's mobile terminal, access the content, and supply the content with the appropriate advertisement pasted to the user's mobile terminal. Becomes possible.

In a further preferred embodiment of the present invention, when registering an advertisement, information on a distribution period and / or the number of distributions is received, stored in the banner directory in association with the distribution period, and the distribution period and the number of distributions are considered. Then, the advertisement banner is extracted. As a result, it is possible to appropriately distribute advertisements according to the advertising plan based on the advertising campaign.

Further, an object of the present invention is to provide an advertisement distribution management system in which a predetermined advertisement banner is pasted in an advertisement space in contents of various sites and a process required for distributing the content to a user's mobile terminal is performed. An advertisement registration means for receiving at least an image of the advertisement and an attribute of a user to whom the advertisement is to be delivered, and registering the advertisement; and a server for image or text of the advertisement. Identifies the user's mobile terminal and the banner directory that stores the association between the user and the user attributes. Information and user attributes should be accepted, a unique URL that is unique to the user should be assigned, the unique URL should be transmitted to the user's mobile terminal, and the URL should be registered as an address to be accessed when the browser is started User registration means for prompting the user, a user database for storing the user attribute and the unique URL in association with each other, and a corresponding user attribute when the user's mobile terminal accesses the unique URL. Then, the extracted advertisement banner is pasted in the banner extracting means for extracting the advertisement banner matching the user attribute from the banner directory and the advertisement space of the content, and transmitted to the user's mobile terminal. This is achieved by an advertisement distribution management server having a page synthesizing means. Further, an object of the present invention is to implement an advertisement distribution method in which a predetermined advertisement banner is pasted in an advertisement space in contents of various sites and the contents are distributed to a user's mobile terminal. A program for operating a computer, at the time of registering an advertisement, receiving at least the image data or text data of the advertisement and the attribute of the user to whom the advertisement is to be delivered, and associating them. Storing the user attribute in the banner directory, accepting the user attribute when registering from the mobile terminal of the user, assigning a unique URL that is a URL unique to the user, Storing the unique URL to the user's mobile terminal; and storing the unique URL in the user's mobile phone. Prompting the user's mobile terminal to register as an address to be accessed when the last browser is started; and, when the unique URL is accessed, refer to the corresponding user attribute to determine the user. Extracting an advertisement banner matching the attribute from the banner directory, pasting the advertisement banner to a content advertisement space, and transmitting the advertisement banner to the user's mobile terminal. This is achieved by a program characterized by:

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing the configuration of the distribution management server according to the present embodiment. Lamb.

FIG. 3A is a flowchart showing an outline of a site registration process according to the present embodiment, and FIG. 3B is a diagram showing an example of a site registration form.

FIG. 4 is a diagram showing a state in which link information to the distribution management server is embedded in the advertisement space in the content.

FIG. 5 is a flowchart schematically showing an advertisement registration process according to the present embodiment.

FIG. 6 is a flowchart showing a user registration process according to the present embodiment. FIG. 7 is a diagram schematically illustrating a user registration procedure according to the present embodiment. FIG. 8 is a flowchart showing communication and processing between the portable terminal and the distribution management server in the present embodiment.

9A to 9D are diagrams each showing an example of an image displayed on the screen of the display device of the mobile terminal according to the present embodiment.

FIG. 10A and FIG. 10B are diagrams each schematically illustrating a content distribution procedure according to the present embodiment.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system according to an embodiment of the present invention. As shown in FIG. 1, in the advertisement distribution system according to this embodiment, a mobile terminal such as a mobile phone or a PDA capable of connecting to the Internet 12 -U 12 -2,. In 2-11, a distribution management server 14 is provided to appropriately distribute advertisements. The Internet 16 includes a distribution management server 14, a telephone service server 18 for connecting the mobile terminal 12 to the Internet 16, and an Internet advertising agency (reply). Servers (rep server 20) and sites 22-1, 22-2, etc. of various content providers. ·, 2 2-m are connected.

Site 22 has a space (advertising space) to paste an advertising banner in the content page, and sells the advertising space to companies (advertisers). In this specification, “site” means a set of a series of web pages. This includes the case where a single web server builds a single site, and the case where a single web server builds multiple sites.

On the other hand, in the case of Rep, various companies commissioned by the advertising agency 28 are 26-1, 26-2, and so on. · Various information about the advertisements from is given. Therefore, Rep plans to purchase the above advertising space. The information about the advertisement provided by the advertising agency 28 includes, for example, the advertisement period, the attribute of the user to whom the advertisement is to be delivered, and the like.

The distribution management server 14 according to the present embodiment connects a site 22 that wants to sell an advertising space with a rep server 20 (a company side) that wants to purchase an advertising space. It functions to appropriately deliver advertisements to the second user. In order to realize this, in the distribution management server 14 according to the present embodiment,

(1) Register a site from site 22

(2) Registration of advertisement from Rep Server 20 and accompanying information

(3) Registration of mobile terminal 1 and 2 users

First, and then

(4) Appropriate advertisements are delivered to the mobile terminals 12.

FIG. 2 is a block diagram showing a configuration of the distribution management server 14 according to the present embodiment. As shown in FIG. 2, the distribution management server 14 has an interface (I / F) 32 for controlling communication with the interface 16 and a site for registering a site such as a content provider. A site registration section 34 for executing the processing, a site information database (DB) 36 for storing information about the site according to the processing from the site registration section 34, and an advertisement from the rep server 20. And an ad registration unit 38 for registering associated information, a banner library 40 for storing necessary data (banana advertisement data) in accordance with the processing of the advertisement registration unit 38, and a user of the portable terminal 12. The user registration unit 42 that executes the processing for registration, the user DB 44 that stores various data (user data) related to the user, and the access from the mobile terminal 12 A user reception unit 46 that receives and executes necessary processing; a banner extraction unit 48 that extracts appropriate banner advertisement data from the banner library 40 according to instructions from the user reception unit 46; and a mobile terminal 1 The page composition unit 50 that generates a composite page with the extracted advertisement banners pasted on the content page to be sent to 2, and the display of advertisements based on the number of times of the banner pasted on the page, etc. It has a banner management unit 52 for managing the number of times. The processes (1) to (4) performed by the distribution management server 14 having such a configuration will be described below.

(1) Site registration

FIG. 3A is a flowchart showing an outline of a site registration process, and FIG. 3B is a diagram showing an example of a site registration form. As shown in Fig. 3A, after the line between site 22 and distribution management server 14 is connected, site 22 sends its own registration request to distribution management server 14 Yes (Step 301). Upon receipt of this (step 311), the site registration section 34 of the distribution management server 14 sends the site registration form (see FIG. 3B) in which the necessary sections are left blank, Send via F32 to Site 22 on In-Net 16 (Step 3 1 2) o

At the site 22, a registration form is accepted (step 302), predetermined information is entered therein, and the completed registration form is transmitted to the distribution management server 14 (step 303). Upon receipt of the completed registration form (step 3 13), the site registration section 34 assigns a site number for site management and stores the information entered in the registration form on the site. Information Stored in DB36 in association with the site number.

As a result, as shown in Fig. 4, when there is an access from a mobile terminal to connect to the contents of the site, as shown in Fig. 4, the distribution management is performed in the space (advertisement space) where the advertisement banner is pasted. It is possible to embed link information to the server.

(2) Registration of advertisement and accompanying information

FIG. 5 is a flowchart showing an outline of the advertisement registration process. As shown in FIG. 5, with communication established between the rep server 20 and the distribution management server 14, The rep server 20 transmits an advertisement registration request (step 501), and when the distribution management server 14 receives the request (step 511), the advertisement registration unit 38 of the distribution management server 14 is required. The advertisement registration form with the blanks left blank is sent via I / F 32 to rep server 20 on event 16 (step 5 12). In the rep server 20, predetermined information is entered into the received advertisement registration form (step 502), and the completed advertisement registration form and image data or text data corresponding to the advertisement banner are displayed. Is transmitted to the distribution management server 14 (step 503). The information to be filled out in the advertisement registration form includes at least the company name and user attributes. User attributes are used to indicate user consumption trends and may include, for example, gender, age group, occupation, and region. In addition, the user attribute may include a hobby or the like. Further, the information to be filled in may include a period in which the advertisement is to be distributed (distribution period) and a PV (Page View) indicating the number of times the advertisement banner is displayed.

Upon receiving these data (step 5 13), the advertisement registration section 38 analyzes the information entered in the advertisement registration form to grasp the attributes of the user to be delivered (step 5 14). The user attribute, distribution period, exposure PV, etc., and image data are stored in the banner library 40 in association with the company name (step 515).

(3) Registration of mobile terminal users

FIG. 6 is a flowchart showing a user registration process according to the present embodiment. With the communication established between the mobile terminal 12 and the distribution management server 14 via the telephone service server 18, a user registration request is transmitted from the mobile terminal 12 to the distribution management server 14. (Step 6 01). When the distribution management server 14 accepts the request, the user registration unit 42 of the distribution management server 14 sends the user registration form in which necessary portions are left blank via the I / F 32 to the mobile phone. The data is sent to the terminal 12 on the in-net 16 (step 6 11).

After the user of the mobile terminal 12 inputs necessary information by operating keys and the like, the registered user is registered from the mobile terminal 12 via the telephone service server 18 and the internet service 16 The form is transmitted to the delivery management server 14 (step 60) 3, 612). The information required for registration includes not only name but also various information indicating user attributes (for example, gender, age, occupation, area, etc.). The user attribute may include a hobby or the like. Here, it is desirable that the information indicating the user attribute corresponds to the information to be entered when the advertisement is registered.

Upon receiving the filled-in user registration form (step 612), the user registration section 42 analyzes the information entered in the form, and identifies the user's mobile terminal (for example, telephone number) and the user's attributes. And a unique URL of the user is assigned (step 613). This unique URL is stored in the user DB 44 in association with the user's telephone number and user attributes (step 614). Here, the unique URL is a URL that is uniquely given to the user's mobile terminal (that is, to the user). In other words, the user can be specified by transmitting the URL address from the portable terminal.

Next, the user registration unit 42 encrypts the unique URL, and transmits the encrypted unique URL to the user's mobile terminal 12 via the I / F 32 on the Internet 1 16 Yes (step 615). Here, it is desirable to transmit a message prompting registration at the same time as the default URL of the browser on the mobile terminal of the user.

The mobile terminal 12 receives the unique URL and the message prompting the above registration (step 604), and the user operates the key of the mobile terminal 12 to register the URL as a default page when the browser is started. Then, the user registration is completed (step 605).

Note that user registration is not limited to registration using a registration form. For example, registration may be made by telephone voice using CTI (Computer Telephony Integration).

FIG. 7 is a diagram schematically illustrating a user registration procedure. As shown in FIG. 7, when the user registration forms filled out by Mr. A and Mr. B are received by the user registration unit 42, a unique URL is assigned to each of them (see symbols ① and ②), and the user name and The unique URL associated with the user attribute is stored in the user DB44 (mark No. 70 1). Also, an image prompting the user to register a unique URL is displayed on the screen of the portable terminal 12 of each user (see reference numerals 720 and 703).

(4) Delivery of content pages and advertising banners to mobile terminals

FIG. 8 is a flowchart showing communication and processing between the portable terminal 12 and the distribution management server 14. When the browser is started on the mobile terminal 12 (step 800), a connection request for the unique URL is transmitted to the distribution management server 14 via the telephone service server 18 and the Internet 16. The user reception unit 46 of the distribution management server 14 creates a unique default page and sends it to the user's portable terminal 12 (step 811).

The user's mobile terminal 12 displays the received unique default page (step 803). FIG. 9A is a diagram showing an example of a unique default page. As shown in FIG. 9A, the default page includes a link to the site (see reference numerals 91 to 903). For example, when the user operates the key of the portable terminal 12 and selects a certain content (site) (step 804), the information, that is, a request for connection to the site, is transmitted to the user. It is received by the reception unit 46 (step 8 1 2).

Next, the user reception unit 46 searches the user DB 44 according to the received unique URL, and specifies information (for example, a user attribute) on the user having the unique URL (step 81). 3). After that, the user accepting unit 46 transmits the user attribute to the banner extracting unit 48.

The banana extraction unit 48 searches the banana library 40 and extracts an advertisement banner suitable for the user attribute. As described above, in the banner library 40, the user attribute, distribution period, exposure PV, and image data or text data registered by the rep server 20 are stored. Therefore, the banner extracting unit 48 can select an advertisement banner having a high degree of matching of the user attribute and acquire the image data or the text data (step 814). Here, when the advertisement banner is selected, the banner management unit 52 executes necessary processing such as adding PV to the extracted advertisement banner. At any time, the banner management unit 52 checks the distribution period and the exposed PV, and If the number exceeds the number of distributions, the data may be deleted from the library 40. Continuing with or simultaneously with step 814, the user reception unit 46 transmits a connection request to the site designated by the user (step 815), and responds to this. Receiving the transmitted content (step 8 16). FIG. 9B shows the form of the content received in step 716. As described above, the advertisement page 911 is provided at a predetermined position on the content page, and the image data or the text data of the advertisement banner extracted by the banner extraction unit 48 is pasted here. It has become so.

The page synthesizing section 50 pastes the image data obtained in step 8 14 by the banner extracting section 48 onto the content page received by the user receiving section 46 in step 8 16. To complete the content (step 8 17). The content page created in this way is transmitted to the mobile terminal 12 via the I / F 32 on the in-net 16 (step 8 18). The portable terminal 12 receives a page of the message and displays it on the screen of the display device (step 805). Here, the advertisement banner selected according to the user attribute is pasted on the advertisement frame of the page of the content displayed on the screen of the display device. For example, as shown in Figure 9C, Mr. A mentioned above is pasted with a car ad, for example, while as shown in Figure 9D, college student B is given a job ad, for example. Affixed.

FIG. 1 OA and FIG. 10B are diagrams schematically illustrating the procedure of content distribution. When Mr. A and Mr. B mentioned above access the distribution management server 14 with a unique URL (see symbols ① and ②), the default page will be displayed on the screen of the display device of the mobile terminal. 1001, 1002). Here, it should be noted that both default pages are identical at first glance, but their URLs are different (both are unique URLs). Therefore, even if a certain site (AAA.com) is specified, the URLs are different from each other (see symbols ③ and ④). For example, on the page of Mr. A's content, an ad banner of an ad that matches Mr. A's attributes (for example, a car ad) is pasted (see reference numeral 103), while a college student, Mr. B On the content page of, the advertisement banner of the advertisement that matches Mr. B's attribute (for example, a job advertisement) is pasted, and the page of the content with the appropriate advertisement banner can be sent to each mobile device. it can.

When the user selects the link of a certain site (for example, AAA.com) and requests the next page in a certain site, the delivery management server receives the connection request (step 812) and thereafter. Is repeated.

As described above, according to the present embodiment, when a user is registered in distribution management server 14 together with information including the attribute, a unique URL is given to the portable terminal of the user. Therefore, when accessing the distribution management server 14, the user and its attributes can be specified by this URL, an advertisement banner matching the attribute is selected, and this is pasted on the page of the content requested by the user to access. Distribution.

Advantageous Effects of Invention According to the present invention, it is possible to provide a method for distributing an advertisement that matches the user's preference at the time of access by a mobile terminal.

The present invention is not limited to the above embodiments, and various modifications are possible within the scope of the invention described in the claims, and these are also included in the scope of the present invention. Needless to say,

For example, in the above embodiment, when the mobile terminal accesses the distribution management server 14, a default page is displayed on the browser, and a predetermined site is selected from a menu in the default page. Have been. However, the present invention is not limited to this, and the present invention can be applied to a case where a user directly accesses a site.

More specifically, first, at the time of registration, when the distribution management server 14 transmits a unique URL to the mobile terminal 12 (see step 6 15 in FIG. 6), a menu listing the registered sites is provided. Send In the portable terminal 12, a desired one may be selected and set so as to be accessed at the time of activation.

Here, the unique URL given to the user's mobile terminal is “Shelves. MOBAD. Com / abcdef.html I, and the original URL of the site selected by the user. Is "BBB.com". On the user's side, it looks as if "BBB.com" has been registered, but the URL actually set in the browser is a delivery management server such as "ww.MOBAD.com/BBB abcdef.html". It becomes a form with 14 interposed.

Alternatively, the site itself having the URL “BBB.com” may have a user registration page. Also in this case, the URL is “ww, M0BAD.com / BBBabcdef.html” instead of “www.MOBAD.com”.

Further, in the present embodiment, the distribution management server 14 and the REP server 20 are provided separately, but the present invention is not limited to this. In this specification, the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.

Industrial applications

INDUSTRIAL APPLICABILITY The present invention can be used for optimizing banner advertisement distribution by providing an advertisement that matches the user's preference to a mobile terminal or the like. In addition to the banner advertisement, information matching the user's preference can be notified by being included in the content in response to a content distribution request from the user's mobile terminal.

Claims

The scope of the claims

1. An advertisement distribution method in which a predetermined advertisement banner is pasted in an advertisement space of contents at various sites and the contents are distributed to a user's mobile terminal.

Receiving at least the image data or text data of the advertisement and the attribute of the user to whom the advertisement is to be delivered at the time of registering the advertisement, and storing them in a banana-directory in association with them;

A step of accepting a user attribute when registering the user from the mobile terminal; a step of assigning a unique URL that is a URL unique to the user; and a step of storing the user attribute and the unique URL in association with each other Transmitting the unique URL to the mobile terminal of the user; prompting the mobile terminal of the user to register the unique URL as an address to be accessed when the browser of the mobile terminal of the user is started. When the access by the unique URL is performed, the advertisement banner corresponding to the user attribute is extracted from the banner directory by referring to the corresponding user attribute, and pasted into the advertisement space of the content, Transmitting to the user's mobile terminal.

2. When there is access by the unique URL,

Transmitting a default page corresponding to the unique URL, the default page including a content menu, to the user's mobile terminal; and transmitting information for selecting any of the contents to the user's mobile terminal. A step of accessing the content in response to receiving from the terminal and pasting the extracted advertising banner to the acquired advertising space of the content. Ad delivery method described in section.

3. Extraction of the advertising banner

A user attribute related to an advertisement banner stored in the banner directory is compared with a user attribute related to a mobile terminal of the user, and an advertisement banner having a high degree of matching is selected. Claim 1 Or the advertising distribution method described in paragraph 2.

Four. Presenting one or more sites to be displayed as a default page at the time of providing the unique URL, and prompting a user of the mobile terminal to select a desired site; and accessing the unique URL. In this case, while accessing the selected site, referring to the corresponding user attribute, an advertisement banner matching the user attribute is extracted from the banner directory, and the content transmitted from the selected site is read. 2. The advertisement distribution method according to claim 1, further comprising the steps of:

Five. Upon registration of the advertisement, information on the distribution period and / or the number of distributions is received, and these are associated and stored in the banner directory,

The advertisement distribution method according to any one of claims 1 to 4, wherein an advertisement banner is extracted in consideration of the distribution period and the number of distributions. .

6. An advertisement distribution management server that pastes a predetermined advertisement banner into an advertisement space in contents of various sites and executes processing necessary for distributing the contents to a user's mobile terminal,

Advertisement registration means for receiving at least image data or text data of the advertisement and attributes of a user to whom the advertisement is to be distributed, and registering the advertisement;

A banner directory for storing image data or text data of the advertisement and user attributes in association with each other;

Accepts information and user attributes that specify the user's mobile terminal, assigns a unique URL that is a unique URL for the user, transmits the unique URL to the user's mobile terminal, and launches the URL in a browser A user registration means for prompting the user to register as an address to be accessed sometimes;

A user database that stores the user attribute and the unique URL in association with each other; and an access banner that matches the user attribute by referring to the corresponding user attribute when the mobile terminal of the user accesses by the unique URL. Before A banner extracting means for extracting from a banner directory;

An advertisement distribution management server, comprising: a page synthesizing unit that pastes the extracted advertisement banner in an advertisement space of the content and transmits the paste to the mobile terminal of the user.

7. In case of access by the unique URL,

A default page including a menu of contents, which is a default page corresponding to the unique URL, is transmitted to the portable terminal of the user, and information for selecting one of the contents is transmitted to the user. Claims characterized by comprising: a user accepting means for accessing said content in response to receiving from said portable terminal, wherein the extracted advertising banner is pasted on the acquired advertising space of the content. The advertisement distribution management server according to paragraph 6.

8. A program for operating a computer in order to implement an advertisement distribution method of distributing the content to a user's mobile terminal by pasting a predetermined advertisement banner to an advertisement space in the content of various sites. ,

At the time of registering an advertisement, receiving at least image data or text data of the advertisement and attributes of a user to whom the advertisement is to be delivered, and storing them in a banana directory in association with each other;

A step of accepting a user attribute when registering from a user's mobile terminal, and a step of providing a unique URL, which is a unique URL of the user,

Storing the user attribute and the unique URL in association with each other;

Transmitting the unique URL to the mobile terminal of the user;

A step for prompting the user's mobile terminal to register the unique URL as an address to be accessed when the user's mobile terminal browser is started;

When there is an access by the unique URL, an advertisement banner matching the user attribute is extracted from the banner directory by referring to the corresponding user attribute, and pasted into the advertisement space of the content. Transmitting to a mobile terminal of the user by a computer.

9. When there is access by the unique URL,

Transmitting a default page, which is a default page corresponding to the unique URL and including a menu of contents, to the portable terminal of the user; and transmitting information for selecting one of the contents to the portable terminal of the user. Accessing the content in response to receiving from the terminal and pasting the extracted advertisement banner in the acquired advertisement space of the content. Program as described in Section 8.

10. In extracting the advertisement banner,

Comparing a user attribute associated with the advertising banner stored in the banner directory with a user attribute associated with the user's mobile terminal;

10. The program according to claim 8, wherein the computer is made to execute the step of selecting an advertisement banner having a high degree of matching.

11. Presenting one or more sites to be displayed as a default page at the time of providing the unique URL, and prompting a user of the mobile terminal to select a desired site; and accessing the unique URL. In this case, while accessing the selected site, referring to the corresponding user attribute, an advertisement banner matching the user attribute is extracted from the banner directory, and the content transmitted from the selected site is read. The program according to claim 8, wherein the program further comprises: causing the computer to execute the step of pasting the message to an advertising space and transmitting the message to the user's portable terminal.

12. When registering the advertisement, receiving information on the distribution period and / or the number of distributions, storing them in the banner directory in association with each other, and considering the distribution period and the number of distributions, The program according to any one of claims 8 to 11, wherein said program is executed by said computer.