JP2005222279A - Marketing research system, method, server and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To facilitate operation for an answer from a user terminal for marketing research. <P>SOLUTION: The user terminal 10 transmits mail destination information and a user distribution condition to a mail member management server 20. An advertiser terminal 30 transmits investigation card information and an investigation card distribution condition to a content management server 21. The content management server 21 generates a selection identifier, and transmits it to the mail member management server 20 together with the investigation card distribution condition and the investigation card information. The mail member management server 20 compares the distribution condition of the user terminal 10 and the distribution condition of the content management server 21, extracts an coincident user, generates a corresponding mail content in each user, and mail-transmits it to the user terminal 10. The user terminal 10 displays the mail content. When the user selects a hyperlink added to selection, a user identifier and the selection identifier added to the hyperlink are transmitted to the content management server 21 from the user terminal 10. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

      The present invention relates to a marketing research system, method, server, and program, and in particular, a marketing research system and method for transmitting survey form information including options to a user terminal such as a mobile phone via the Internet and allowing the user to select an option. , Server and program.

  According to "Internet White Paper 2003" (issued by Impress), about 30% of companies (about 1800 companies) collect email addresses of customers about the Internet usage trend as a marketing technique, of which about 70% Is issuing an e-mail magazine. In response to the question “What is the Internet marketing method you want to strengthen in the future?” “Advertising email distribution” is first, followed by “Mail magazine distribution” and “Marketing research”. This shows that e-mail is still an attractive marketing method for companies.

  On the other hand, the number of Internet connection services (mobile Internet) contracts using mobile phones exceeded 60 million at the end of 2002 (from the Information and Communication White Paper 2003 edition issued by the Ministry of Internal Affairs and Communications). It has spread rapidly in just over four years since the service was launched in the year. In the Internet environment where consumers send and receive e-mail and browse the web, it can be seen that the proportion of mobile Internet is rapidly expanding.

  As a marketing technique using such portable Internet, there is a questionnaire system disclosed in Japanese Patent Laid-Open No. 2001-216219 of Patent Document 1 and an advertisement distribution system disclosed in Japanese Patent Laid-Open No. 2002-123751 of Patent Document 2. .

  In the questionnaire system disclosed in Japanese Patent Laid-Open No. 2001-216219 of Patent Document 1, a different URL (Uniform Resource Locator) is issued for each questionnaire option and transmitted to the questionnaire respondent terminal. When the survey respondent clicks on the URL corresponding to the applicable option, the option code is sent to the response accepting means.

  In the advertisement distribution system disclosed in Japanese Patent Application Laid-Open No. 2002-123751 of Patent Document 2, advertisement information is transmitted from the advertisement distribution system to the mobile terminal. If there is a reply indicating that the mobile terminal user has viewed the advertisement, the advertisement distribution system transmits questionnaire request information. Thereafter, the user of the mobile terminal returns a questionnaire result.

JP 2001-216219 A JP 2002-123751 A

  In the conventional marketing research using the Internet, the stage where a user receives a reply request to the survey form by e-mail, the stage where the survey form screen indicated by the e-mail is displayed by a web browsing program (WEB browser), This process has been performed through four stages: an authentication process for identifying, and a process of transmitting an answer to the contents of the written survey form. For this reason, there has been a problem that the user's operation is complicated.

  Furthermore, as mobile terminals such as mobile phones have become widespread, there are now a wide variety of user terminal models. The operating system and WEB browser standards differ from model to model, and there is a difference in network environment processing capabilities. was there. In other words, the web browsing program installed in the personal computer is currently a standardized standard, while there are various WEB browser standards adopted by mobile Internet service providers (carriers). There is something. In addition, the network line of the mobile Internet may not have a sufficient speed depending on the carrier, and it may be necessary to reduce the amount of data constituting the survey screen. Therefore, there is a problem that the marketing researcher has to change the implementation method for each type of user terminal.

  The questionnaire system disclosed in Japanese Patent Application Laid-Open No. 2001-216219 of Patent Document 1 causes a questionnaire respondent terminal to click and select a URL including an option code to be displayed for each questionnaire option. There is a problem that the information regarding the person is not included, and the survey person cannot identify who has replied only by the information by the URL transmitted by the hyperlink or the like.

  The advertisement distribution system disclosed in Japanese Patent Application Laid-Open No. 2002-123751 of Patent Literature 2 performs questionnaire distribution to a user terminal through an advertisement distribution stage, and requires two stages of distribution for the implementation of the questionnaire. There is.

  The marketing research system of the invention according to claim 1 specifies a user terminal (10 in FIG. 1) connected to a communication line (10 in FIG. 1) and options included in the survey form information connected to the communication line. When the user distribution condition defined for each user terminal matches the survey form distribution condition defined for each survey form, the option identifier to be generated and the user identifier for identifying the user terminal are generated. A marketing research server (20 and 21 in FIG. 1) that transmits the mail content in which a hyperlink including the user identifier and the option identifier is set for each option included in the survey form information to the user terminal The user terminal displays the mail content received from the marketing research server and is selected by the user. And transmitting the user identifier and the option identifier Iparinku to the marketing research server.

  The marketing research system of the invention according to claim 2 includes a user terminal connected to a communication line, an implementer terminal connected to the communication line and sending survey form information and a survey form delivery condition that is a delivery condition thereof, The survey form information and the survey form delivery conditions are received from the performer terminal connected to the communication line, and an option identifier for specifying an option included in the survey form information and a user identifier for specifying the user terminal are generated. And the user identifier for each of the options included in the survey form information to the user terminal when the user delivery condition determined for each user terminal matches the survey form delivery condition. A marketing research server that transmits mail content in which a hyperlink consisting of the option identifier is set, and the user terminal And transmitting the user identifier and the choice identifier of the hyperlink selected by the Displays the mail contents received from the marketing research server user to the marketing research server.

  The marketing research system of the invention according to claim 3 is a user terminal connected to a communication line, an implementer terminal connected to the communication line and sending survey form information and a survey form delivery condition that is a delivery condition thereof, Specify the options included in the survey form information by receiving the survey form information and the survey form delivery conditions from the performer terminal connected to the communication line, receiving the destination information and the user delivery conditions from the user terminal The user terminal when the user distribution condition and the survey form distribution condition are matched by generating the option identifier to be generated and generating the user identifier for identifying the user terminal based on the destination information E-mail content in which a hyperlink consisting of the user identifier and the option identifier is set for each of the options included in the survey form information A marketing research server for transmitting, wherein the user terminal displays the mail content received from the marketing research server and displays the user identifier and the option identifier of the hyperlink selected by the user. It is characterized by transmitting to.

  The marketing research system of the invention according to claim 4 is a user terminal connected to a communication line, an implementer terminal connected to the communication line and sending survey form information and a survey form delivery condition that is a delivery condition thereof, A content management server (21 in FIG. 1) that is connected to the communication line, receives the survey form information and the survey table distribution conditions from the performer terminal, and generates an option identifier that identifies an option included in the survey form information And receiving the survey form information, the survey form delivery condition and the option identifier from the content management server connected to the communication line, and receiving the destination information and the user delivery condition from the user terminal. Before the user identifier that identifies the user terminal is generated and the user distribution condition and the survey form distribution condition match A mail member management server (20 in FIG. 1) that transmits a mail content in which a hyperlink including the user identifier and the option identifier is set for each option included in the survey form information to the user terminal. The user terminal displays the mail content received from the mail member management server and transmits the user identifier and the option identifier of the hyperlink selected by the user to the content management server. To do.

  The invention according to claim 5 is the marketing research system according to any one of claims 1 to 4, wherein the marketing research server or the content management server is connected to the user terminal by the hyperlink for each option identifier. It has a counter (78 in FIG. 3) for storing the number of times of reception.

  The invention according to claim 6 is the marketing research system according to any one of claims 1 to 5, wherein the marketing research server stores incentive points for each of the user terminals (in FIG. 2). 58), and if the user identifier is received from the user terminal through the hyperlink, the incentive point corresponding to the user identifier is added.

  The invention according to claim 7 is the marketing research system according to claim 4, wherein the content management server transmits the user identifier received from the user terminal via the hyperlink to the mail member management server. The mail member management server has an incentive point storage unit that stores an incentive point for each user terminal, and receives the user identifier transmitted from the user terminal by the hyperlink from the content management server. Then, the incentive point corresponding to the user identifier is added.

  The invention according to claim 8 is the marketing research system according to any one of claims 1 to 7, wherein the mail content is a text mail.

  The marketing research method of the invention according to claim 9 is the user terminal when the user distribution condition defined for each user terminal from the marketing research server matches the survey form distribution condition defined for each survey form. To the user terminal, a mail content in which a hyperlink consisting of a user identifier for specifying the user terminal and an option identifier for specifying the option is set for each of the options included in the survey form information is sent to the user terminal. Transmitting the user identifier and the option identifier of the hyperlink set in the mail content displayed on the user terminal selected by the user from the user terminal to the marketing research server. Features.

  In the marketing research method of the invention according to claim 10, the marketing research server receives the survey form information and the survey form delivery condition that is the delivery condition from the implementer terminal, and the option identifier for specifying the option included in the survey form information And generating a user identifier for identifying the user terminal, and sending the survey to the user terminal when the user distribution condition determined for each user terminal matches the survey form distribution condition. For each of the options included in the vote information, the mail content in which a hyperlink including the user identifier and the option identifier is set is transmitted to the user terminal for display, and the user terminal selected by the user is displayed. The user identifier and the option identifier of the hyperlink set in the displayed mail content And transmitting from the use terminal to the marketing research server.

  In the marketing research method of the invention according to claim 11, the marketing research server receives survey form information and survey form delivery conditions that are delivery conditions from the implementer terminal, and receives the destination information and user delivery conditions from the user terminal. Generating an option identifier for specifying an option included in the survey form information and generating a user identifier for specifying the user terminal based on the destination information, and receiving the user distribution condition and the survey form Sending to the user terminal mail content in which a hyperlink including the user identifier and the option identifier is set for each of the options included in the survey form information to the user terminal when the distribution conditions match The hyper content set in the mail content displayed on the user terminal selected by the user. And transmitting the user identifier and the option identifier of the link from the user terminal to the marketing research server.

  In the marketing research method of the invention according to claim 12, the content management server receives the survey form information and the delivery form delivery condition that is the delivery condition from the implementer terminal, and specifies an option identifier for specifying an option included in the survey form information. The mail member management server receives the survey form information, the survey form delivery condition and the option identifier from the content management server, receives the destination information and the user delivery condition from the user terminal, and Generation of an option identifier for specifying an option included in the survey form information and generation of a user identifier for specifying the user terminal based on the destination information, and the user distribution condition and the survey form distribution condition are The user identifier and the options for each of the options included in the survey form information to the user terminal when they match The user of the hyperlink set in the mail content displayed on the user terminal selected by the user is transmitted and displayed on the user terminal with the mail content set with a hyperlink consisting of a separate child. The identifier and the option identifier are transmitted from the user terminal to the content management server.

  The invention according to claim 13 is the marketing research method according to any one of claims 9 to 12, wherein the marketing research server or the content management server is connected to the user terminal by the hyperlink for each option identifier. The number of times of reception is stored.

  The invention according to claim 14 is the marketing research method according to any one of claims 9 to 11, wherein the marketing research server stores incentive points for each of the user terminals, and the user uses the hyperlink. When the user identifier is received from a terminal, the incentive point corresponding to the user identifier is added.

  The invention according to claim 15 is the marketing research method according to claim 12, wherein the content management server transmits the user identifier received from the user terminal by the hyperlink to the mail member management server. The mail member management server stores an incentive point for each user terminal, and receives the user identifier transmitted from the user terminal via the hyperlink from the content management server. The corresponding incentive points are added.

  The invention according to claim 16 is the marketing research method according to any one of claims 9 to 15, wherein the mail content is a text mail.

The marketing research server of the invention according to claim 17 includes a communication unit (51 in FIG. 2 and 71 in FIG. 3) for transmitting and receiving information to and from a communication line (40 in FIG. 1), and a user terminal (10 in FIG. 1). ) A destination storage unit (55 in FIG. 2) for storing each destination information, a user distribution condition storage unit (56 in FIG. 2) for storing a user distribution condition for each of the user terminals, and the user A user identifier storage unit (57 in FIG. 2) for storing a user identifier for identifying each terminal, a survey form storage unit (59 in FIG. 2, 75 in FIG. 3) for storing survey form information, and the survey form A survey form delivery condition storage unit (60 in FIG. 2 and 76 in FIG. 3) for storing the survey form delivery conditions for each piece of information, and an option identifier storage for storing option identifiers for specifying each option included in the survey form information Part (6 in FIG. 2) , And 77) in FIG. 3,
The user identifier is generated based on the destination information, the option identifier is generated from the survey form information, and the user distribution condition and the survey form distribution condition are matched with the user terminal. A mail content in which a hyperlink including the user identifier and the option identifier is set for each option included in the survey form information is transmitted via the communication unit and the communication line, and is selected from the user terminal. And a central processing unit (52 in FIG. 2 and 72 in FIG. 3) that receives the user identifier and the option identifier of the hyperlink through the communication line and the communication unit.

  The invention according to claim 18 is the marketing research server according to claim 17, further comprising a counter for storing the number of selections by each user of the options, wherein the central processing unit is connected to the user terminal by the hyperlink. When the option identifier is received, the selection count of the counter corresponding to the option identifier is added.

  The invention according to claim 19 is the marketing research server according to claim 17 or 18, further comprising an incentive point storage unit that stores incentive points for each of the user terminals, and the central processing unit includes: When the user identifier is received from the user terminal via a hyperlink, an incentive point of the user terminal corresponding to the user identifier is added.

  The marketing research program of the invention according to claim 20 includes a user identifier generation function for generating a user identifier for identifying each user terminal based on destination information of each user terminal in the marketing research server, The option identifier generation function for generating an option identifier for specifying each option included in the survey form information, and the user distribution condition for each of the user terminals and the survey form distribution condition for each of the survey forms match A mail content distribution function for transmitting mail content in which a hyperlink including the user identifier and the option identifier is set for each of the options included in the survey form information to a user terminal via a communication unit and a communication line; Before the hyperlink selected from the user terminal Characterized in that to achieve a hyperlink receiving function the user identifier and the option identifier received via the communication line and the communication unit.

  The invention according to claim 21 is the marketing research program according to claim 20, wherein selection of an option corresponding to the option identifier when the marketing research server receives the option identifier from the user terminal via the hyperlink. A counter function for adding the number of times is realized.

  The invention according to claim 22 is the marketing research program according to any one of claims 20 and 21, wherein the user is received when the marketing research server receives the user identifier from the user terminal by the hyperlink. An incentive function for adding an incentive point of the user terminal corresponding to the identifier is realized.

  The marketing research system, method, server, and program of the present invention display a mail content in which a hyperlink having a user identifier and a choice identifier is set for each choice of survey form information on a user terminal, and an option selected by the user By instructing the hyperlink corresponding to the item by clicking or the like, there is an effect that it is possible to determine the choice selected based on only the information transmitted by the hyperlink from the user terminal and who responded.

  In addition, there is an effect that an answer can be transmitted by an immediate and simple operation by simply clicking a hyperlink after the user reads the mail content.

  Embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a block diagram showing a marketing research system according to an embodiment of the present invention.

  This embodiment includes a user terminal 10, a mail member management server 20, a content management server 21, and an advertiser terminal 30. The mail member management server 20 and the content management server 21 are installed in the marketing research business center. The user terminal 10, the mail member management server 20, the content management server 21, and the advertiser terminal 30 operate by program control and are connected to each other via a network 40 such as the Internet.

  The user terminal 10 is a terminal owned by the user, and the user is a person who is a subject of marketing research such as a consumer. The advertiser terminal 30 is a terminal used by a marketing research requester such as a product seller. A marketing research business operator is a person who actually conducts marketing research by distributing and collecting information to users via a network based on a request from an advertiser.

  The user terminal 10 is an information processing apparatus such as a personal computer or a mobile terminal. The user terminal 10 accesses the mail member management server 20 and receives mail destination information and user distribution conditions (for example, sex, age, desired mail type, etc.). The function to transmit. Further, the user terminal 10 receives and displays the mail content (text mail) from the mail member management server 20, and when the user selects a hyperlink added in the mail content, the character string in the hyperlink is displayed as the content. A function of transmitting to the management server 21 is provided. The character string in the hyperlink includes a user identifier and a choice identifier described later. The user terminal 10 includes a text mail receiving program having a hyperlink function and a WEB browser program, and realizes the above functions.

  The advertiser terminal 30 is an information processing device such as a personal computer, and accesses the content management server 21 and distributes the survey form information distributed to the user for marketing research and the distribution conditions for each of the survey form information (for example, It has a function of transmitting survey form delivery conditions such as the time when the survey form information should be distributed, the gender, age, and type of mail desired by the user. The questionnaire information includes multiple items for investigating the marketing information that the advertiser wants to implement, that is, the purpose of marketing research, the introduction of the contents of products targeted for marketing research, as well as the status and preferences of users related to marketing information. (For example, option 1, option 2,... Option n).

  The content management server 21 is an information processing apparatus such as a workstation or a server. As shown in FIG. 3, the content management server 21 is connected to a central processing unit 72 and a communication unit 71 that is connected to the central processing unit 72 and the network 40 and performs transmission / reception. An input / output device 73 including a keyboard and a display device connected to the central processing unit 72, a survey form storage unit 75 for storing survey form information and survey form delivery conditions received from the advertiser terminal 30, and a survey form delivery condition storage Unit 76, an option identifier storage unit 77 for storing option identifiers corresponding to the options included in the survey form information, a counter 78 for storing the number of times selected by the user for each option, and the central processing unit 72 A storage unit 74 for storing a program and data for controlling processing;

  The central processing unit 72 follows a program stored in the storage unit 74 to select an option identifier (for example, option identifier 1, etc.) from the survey form information transmitted from the advertiser terminal 30 via the network 40 and the communication unit 71. Option identifier 2,... Option identifier n) is generated and transmitted to the mail member management server 20 via the communication unit 71 together with the survey form information and the survey form delivery conditions.

The mail member management server 20 is an information processing apparatus such as a workstation or a server.
As shown in FIG. 2, an input / output composed of a central processing unit 52, a communication unit 51 connected to the central processing unit 52 and the network 40 for transmission / reception, and a keyboard and a display device connected to the central processing unit 52. Used in correspondence with the device 53, the destination storage unit 55 and the user distribution condition storage unit 56 for storing the mail destination information and user distribution conditions of the user terminal 10 received from the user terminal 10, and the user terminal 10. A user identifier storage unit 57 for storing a user identifier, an incentive point storage unit 58 for storing incentive points corresponding to the user terminal 10, and survey form information and survey form delivery conditions received from the content management server 21. Corresponding to the options included in the survey form information, and the survey form storage unit 59 and the survey form delivery condition storage unit 60 It has an option identifier storage unit 61 for storing the option identifier, and a storage unit 54 for storing programs and data for controlling the processing of the central processing unit 52.

  The central processing unit 52 has the following functions. A user identifier that uniquely identifies the user is generated from the mail destination information. The user distribution conditions are compared with the survey form distribution conditions transmitted from the content management server 21, and the users 1 to N and the survey form information that match these are extracted. For each of the extracted users 1 to N, a hyperlink for each option is generated by combining the user identifiers 1 to N with the option identifiers 1 to n of the options that match the distribution conditions, and corresponds to the extracted user The mail contents 1 to N added to the mail destination information and marketing information to be generated are generated. The mail contents 1 to N generated corresponding to each of the users 1 to N are distributed via the communication unit 51 and the network 40. An example of generating the mail contents 1 to N is shown in FIG.

  In the content management server 21, the central processing unit 52 recognizes an option from the user identifier and the option identifier received from the user terminal 10 by the user's selection, and adds the number of selections of the selected option selected by the counter 78. The received user identifier is transmitted to the mail member management server 20.

  In the mail member management server 20, the central processing unit 72 uses an incentive point (incentive point storage) of the user terminal 10 corresponding to the user identifier sent from the user terminal 10 via the content management server 21 according to the user's selection. Stored in the unit 58) in accordance with a predetermined rule.

  Note that the mail content generated by the content management server 21 and distributed to the user terminal 10 is composed of only a character string. Since the hyperlink function of text mail is installed on each type of terminal, the user can view the survey form information regardless of the model of the user terminal 10, and the advertiser can There is no need to be aware of the model of the user terminal 10 in creation.

  Next, the operation of the embodiment of the present invention will be described in detail with reference to the flowchart of FIG. 4 and the mail contents 1 to N illustrated in FIG. This embodiment assumes a business form in which a marketing research business operator mediates between a user and an advertiser.

  The user terminal 10 accesses the mail member management server 20 operated by the marketing research company and transmits mail destination information and user distribution conditions (step A1).

  On the other hand, the advertiser terminal 30 accesses the content management server 21 operated by the marketing research company, and includes survey form information (including marketing information such as option 1, option 2,... Option n) and a survey form. Distribution conditions are transmitted (step A2).

  The content management server 21 generates an option identifier (for example, option identifier 1, option identifier 2,... Option identifier n) that uniquely specifies the option (step A3), and mail member together with the survey form distribution condition and the survey form information. It transmits to the management server 20 (step A4).

The mail member management server 20 compares the distribution conditions of the user terminal 10 with the distribution conditions of the content management server 21, and extracts matching users 1 to N. Next, mail content corresponding to each user is generated and sent to the user terminal 10 (step A5). An example of mail content generation is as shown in FIG. The mail member management server 20 notifies the advertiser terminal 30 of the number of mail transmissions and charges a reward according to a predetermined rule (step A6).
The user terminal 10 displays the received mail content (step A7). The user reads the email content and selects the option that applies to them. At this time, when the user selects the hyperlink added to the option, the user identifier and option identifier added to the hyperlink are transmitted from the user terminal 10 to the content management server 21 (step A8).

  The content management server 21 receives the user identifier and the option identifier transmitted from the user terminal 10 via the hyperlink, adds the number of selections stored in the option counter 78 corresponding to the option identifier, and receives it. The transmitted user identifier is transmitted to the mail member management server 20 (step A9).

  The mail member management server 20 adds the incentive point of the user terminal 10 corresponding to the received user identifier (step A10), and notifies the user terminal 10 of the increased incentive point as necessary (step A11). . It is possible to allow the user to request a preferential treatment service determined in advance according to the incentive point from the marketing research company, and to increase the incentive to answer the user's marketing research.

  When the marketing research implementation period ends, the content management server 21 sends a response total result from the user terminal 10 to the advertiser terminal 30 to charge a reward (step A12). The answer counting result can be obtained from a counting process of the number of selections of each option of the user identifier and the counter 78.

  Note that the transmission of the mail destination information and the user distribution conditions in step A1 is performed in a predetermined format (for example, a field for inputting mail destination information and a user displayed on the user terminal 10 by the mail member management server 20 on the home page). Input fields are provided for each of the distribution conditions such as sex, age, and desired mail type, etc.), and the input mail address information is input according to the transmission conditions, and then transmitted from the user terminal 10 to the mail member management server 20. Thus, the mail member management terminal 20 easily recognizes the mail destination information and the user distribution conditions according to the format, stores them in the destination storage unit 55 and the user distribution condition storage unit 56, and automatically generates a user identifier. can do.

  In step A2, the survey form information and the survey table distribution conditions are transmitted in a predetermined format (for example, a field for inputting an option of the mail destination information and the distribution of the survey form) that the content management server 21 displays on the user terminal 10 through the homepage. Input fields for each condition period, gender, age, mail type, etc. are provided, and the contents are entered by sending survey form information etc. to the content management server 21 from the user terminal 10. The management server 21 can easily recognize the survey form information and the survey form delivery conditions according to the format and store them in the survey form storage unit 59 and the survey form delivery condition storage unit 60, and can automatically generate option identifiers.

  The functions of the mail member management server 20 and the content management server 21 can be realized by a single marketing research server. The marketing research server stores a communication unit that transmits / receives information to / from the communication line 40, a destination storage unit that stores destination information of each user terminal 10, and a user distribution condition for each user terminal 10. A user distribution condition storage unit, a user identifier storage unit that stores a user identifier that identifies each user terminal 10, a survey form storage unit that stores survey form information, and survey form distribution for each of the survey form information Survey form delivery condition storage unit for storing conditions, option identifier storage unit for storing option identifiers for specifying each option included in the survey form information, a counter for storing the number of selections by each user of options, and a user An incentive point storage unit that stores incentive points for each terminal 10, and further includes destination information. The user identifier is generated, the option identifier is generated from the survey form information, and the options included in the survey form information to the user terminal 10 when the user distribution condition and the survey form distribution condition match. A mail content in which a hyperlink including a user identifier and an option identifier is set for each is transmitted via the communication unit and the communication line 40, and the user identifier and the option identifier of the hyperlink selected from the user terminal 10 are transmitted to the communication line. 40, when the option identifier is received from the user terminal 10 when the option identifier is received from the user terminal 10 and the selection number of the counter corresponding to the option identifier is added, and when the user identifier is received from the user terminal 10 by the hyperlink A central processing unit for adding an incentive point of the user terminal corresponding to the user identifier That.

  However, by separating the mail member management server 20 and the content management server 21 into two, the user terminal 10 mainly transmits / receives information to / from the mail member management server 20, and the advertiser terminal 30 mainly Information can be transmitted to and received from the content management server 21.

  Note that the survey form information and the survey form delivery conditions may be directly input to the content management server 21 from the input / output device 73 without being transmitted from the advertiser terminal 30. In addition, the marketing research company uses the input / output device 53 to send the mail member management server using the input / output device 53 without transmitting the mail distribution information and the user distribution conditions from the user terminal 10, and using the input / output device 53. 20 may be input.

  Further, the present invention is not limited to marketing research according to survey form information from the advertiser terminal 30 of a person who advertises a product, and is not accompanied by an advertisement for a person who intends to develop a product or a government agency to predict demand. The present invention can also be applied when conducting a survey.

  The advertisement distribution system disclosed in Japanese Patent Application Laid-Open No. 2002-123751 of Patent Document 2 is divided into two stages of advertisement distribution and questionnaire distribution for a user terminal. One step of sending the mail content to the terminal (step A5 in FIG. 4) is sufficient, and the procedure is simplified.

  Further, according to the present invention, only when the user distribution condition and the survey form distribution condition match, the mail content in which the hyperlink including the user identifier and the option identifier is set to the survey form information is transmitted to the user terminal. Thus, it is possible to send appropriate survey form information to an appropriate user without an operation such as a response to the advertisement distribution of the advertisement distribution system of Japanese Patent Application Laid-Open No. 2002-123751 of Patent Document 2.

  The marketing research system, method, server, and program of the present invention allow an advertiser who intends to expand sales of a product to select a user who is a consumer of the product through a network in order to determine an appropriate sales method. It can be applied to send a questionnaire consisting of

It is a block diagram of the marketing research system of an embodiment of the invention. It is a block diagram which shows the structure of the mail member management server 20 in FIG. It is a block diagram which shows the structure of the content management server 21 in FIG. It is a flowchart which shows operation | movement of the marketing research system shown in FIG. It is a figure which illustrates the mail content produced | generated by step A5 in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 User terminal 20 Mail member management server 21 Content management server 30 Advertiser terminal 40 Network 51 Communication part 52 Central processing unit 53 Input / output device 54 Storage part 55 Destination storage part 56 User delivery condition storage part 57 User identifier storage part 58 incentive point storage unit 59 survey form storage unit 60 survey form delivery condition storage unit 61 option identifier storage unit 71 communication unit 72 central processing unit 73 input / output device 74 storage unit 75 survey form storage unit 76 survey form delivery condition storage unit 77 options Identifier storage unit 78 counter

Claims (22)

A user terminal connected to the communication line, an option identifier for specifying an option included in the survey form information connected to the communication line, and a user identifier for specifying the user terminal are generated and determined for each user terminal. The user identifier and the option identifier for each of the options included in the survey form report to the user terminal when the specified user distribution condition matches the survey form delivery condition defined for each survey form A marketing research server configured to transmit a mail content set with a hyperlink consisting of: the user terminal displaying the mail content received from the marketing research server, and the user of the hyperlink selected by the user Sending an identifier and the option identifier to the marketing research server; Marketing research system to be butterflies. A user terminal connected to the communication line; a performer terminal connected to the communication line for sending survey form information and a survey form delivery condition that is a delivery condition thereof; and a user terminal connected to the communication line from the performer terminal A user who receives the survey form information and the distribution form of the survey form and generates an option identifier for specifying an option included in the survey form information and a user identifier for specifying the user terminal, and is defined for each user terminal Mail content in which a hyperlink composed of the user identifier and the option identifier is set for each of the options included in the survey form information in the user terminal when the distribution condition and the survey form distribution condition match A marketing research server that transmits the email message received from the marketing research server. Marketing Research system and transmitting the user identifier and the choice identifier of the hyperlink selected by the display to the user the Ceiling to the marketing research server. A user terminal connected to the communication line; a performer terminal connected to the communication line for sending survey form information and a survey form delivery condition that is a delivery condition thereof; and a user terminal connected to the communication line from the performer terminal Based on the generation of option identifiers for receiving the questionnaire information and the questionnaire distribution conditions, receiving the destination information and the user distribution conditions from the user terminal, and specifying the options included in the questionnaire information, and the destination information The user identifier for identifying the user terminal is generated, and the option included in the survey form information to the user terminal when the user delivery condition and the survey form delivery condition match A marketing research server that transmits a mail content in which a hyperlink including the user identifier and the option identifier is set, A marketing research system, wherein the user terminal displays the mail content received from the marketing research server and transmits the user identifier and the option identifier of the hyperlink selected by the user to the marketing research server. . A user terminal connected to the communication line; a performer terminal connected to the communication line for sending survey form information and a survey form delivery condition that is a delivery condition thereof; and a user terminal connected to the communication line from the performer terminal A content management server that receives the survey form information and the survey form delivery conditions and generates an option identifier that identifies an option included in the survey form information; and the survey form information connected to the communication line from the content management server, Receiving the survey form delivery condition and the option identifier, receiving the destination information and the user delivery condition from the user terminal, and generating a user identifier for identifying the user terminal based on the destination information; For each of the options included in the survey form information to the user terminal when the user delivery conditions and the survey form delivery conditions match A mail member management server that transmits a mail content set with a hyperlink consisting of an identifier and an option identifier, and the user terminal displays the mail content received from the mail member management server and is selected by the user The marketing research system, wherein the user identifier and the option identifier of the hyperlink are transmitted to the content management server. The said marketing research server or the said content management server has a counter which memorize | stores the frequency | count received from the said user terminal by the said hyperlink for every said choice identifier, The one in any one of Claims 1-4 characterized by the above-mentioned. Marketing research system. The marketing research server includes an incentive point storage unit that stores an incentive point for each user terminal, and receives the user identifier from the user terminal through the hyperlink, and corresponds to the user identifier. An incentive point is added, The marketing research system in any one of Claims 1-5 characterized by the above-mentioned. The content management server transmits the user identifier received from the user terminal via the hyperlink to the mail member management server, and the mail member management server stores an incentive point for each user terminal. A point storage unit is provided, and if the user identifier transmitted from the user terminal via the hyperlink is received from the content management server, the incentive point corresponding to the user identifier is added. The marketing research system according to claim 4. The marketing research system according to claim 1, wherein the mail content is a text mail. The options included in the survey form information to the user terminal when the user distribution conditions determined for each user terminal from the marketing research server match the survey form distribution conditions determined for each survey form The user terminal selected by the user is sent to the user terminal for display of the mail content in which a hyperlink including a user identifier for specifying the user terminal and an option identifier for specifying the option is displayed. A marketing research method, comprising: transmitting the user identifier and the option identifier of the hyperlink set in the mail content displayed on the screen from the user terminal to the marketing research server. Usage in which a marketing research server receives survey form information and a delivery form delivery condition that is a delivery condition thereof from an implementer terminal, generates an option identifier that identifies an option included in the survey form information, and identifies a user terminal For each option included in the survey form information to the user terminal when the user distribution condition defined for each user terminal and the survey form distribution condition match The hypertext set in the e-mail content displayed on the user terminal selected by the user is transmitted by displaying the e-mail content set with a hyperlink including the user identifier and the option identifier to the user terminal. The user identifier and the option identifier of the link are transmitted from the user terminal to the marketing research server Marketing research and wherein the Rukoto. The marketing research server receives the survey form information and the survey form delivery condition that is the delivery condition from the implementer terminal, receives the destination information and the user delivery condition from the user terminal, and selects the options included in the survey form information. Generation of option identifiers to be specified and user identifiers for specifying the user terminals based on the destination information are generated, and the user terminals when the user distribution conditions match the survey form distribution conditions For each of the options included in the survey form information, the user content and a hyperlink composed of the option identifier are set to be transmitted to the user terminal for display, and the usage selected by the user The user identifier and the option identifier of the hyperlink set in the mail content displayed on the user terminal Marketing research method characterized by transmitting to the marketing research server from the user terminal. The content management server receives the survey form information and the distribution form of the survey form as a delivery condition thereof from the implementer terminal, generates an option identifier that identifies an option included in the survey form information, and the mail member management server performs the content management An option identifier for receiving the survey form information, the survey form delivery condition and the option identifier from a server, receiving the destination information and the user delivery condition from a user terminal, and specifying an option included in the survey form information And a user identifier for identifying the user terminal based on the destination information is generated, and the survey form is sent to the user terminal when the user delivery condition matches the survey form delivery condition. A mail content in which a hyperlink including the user identifier and the option identifier is set for each option included in the information. The user identifier and the option identifier of the hyperlink set in the mail content displayed on the user terminal selected by the user are displayed from the user terminal. A marketing research method comprising transmitting to the content management server. The marketing research method according to any one of claims 9 to 12, wherein the marketing research server or the content management server stores the number of times received from the user terminal by the hyperlink for each option identifier. . The marketing research server stores an incentive point for each user terminal, and adds the incentive point corresponding to the user identifier if the user identifier is received from the user terminal via the hyperlink. The marketing research method according to any one of claims 9 to 11. The content management server transmits the user identifier received from the user terminal via the hyperlink to the mail member management server, and the mail member management server stores an incentive point for each user terminal, 13. The marketing according to claim 12, wherein if the user identifier transmitted from the user terminal via the hyperlink is received from the content management server, the incentive point corresponding to the user identifier is added. Research method. The marketing research method according to claim 9, wherein the mail content is a text mail. A communication unit that transmits and receives information to and from a communication line, a destination storage unit that stores destination information of each user terminal, a user distribution condition storage unit that stores user distribution conditions for each of the user terminals, A user identifier storage unit for storing a user identifier for identifying each of the user terminals; a survey form storage unit for storing survey form information; and a survey form delivery for storing survey form delivery conditions for each of the survey form information A condition storage unit; an option identifier storage unit for storing an option identifier for identifying each option included in the survey form information;
The user identifier is generated based on the destination information, the option identifier is generated from the survey form information, and the user distribution condition and the survey form distribution condition are matched with the user terminal. A mail content in which a hyperlink including the user identifier and the option identifier is set for each option included in the survey form information is transmitted via the communication unit and the communication line, and is selected from the user terminal. And a central processing unit that receives the user identifier and the option identifier of the hyperlink via the communication line and the communication unit. A counter that stores the number of selections by each user of the options, and the central processing unit adds the number of selections of the counter corresponding to the option identifier when the option identifier is received from the user terminal via the hyperlink. The marketing research server according to claim 17, wherein: An incentive point storage unit that stores incentive points for each of the user terminals, and the central processing unit uses corresponding to the user identifier when the user identifier is received from the user terminal by the hyperlink The marketing research server according to claim 17, wherein an incentive point of a worker terminal is added. Options for identifying each of the options included in the survey form information and the user identifier generation function for generating a user identifier for identifying each user terminal based on the destination information of each user terminal in the marketing research server Included in the survey form information to the user terminal when the option identifier generation function for generating an identifier, the user distribution conditions for each of the user terminals and the survey form distribution conditions for each of the survey forms match A mail content distribution function for transmitting a mail content in which a hyperlink consisting of the user identifier and the option identifier is set for each option to be transmitted via a communication unit and a communication line, and the hyperlink selected from the user terminal The user identifier and the option identifier of the communication line and the previous Marketing Research Program, characterized in that to achieve a hyperlink receiving function of receiving via the communication unit. The counter function of adding the number of times of selection of an option corresponding to the option identifier when the option identifier is received from the user terminal via the hyperlink is realized in the marketing research server. Marketing research program. The marketing research server is configured to realize an incentive function of adding an incentive point of a user terminal corresponding to the user identifier when the user identifier is received from the user terminal through the hyperlink. Item 22. A marketing research program according to any one of Items 20 and 21.

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