KR101374624B1 - System for providing personalized advertisement service to cosmetic consumer - Google Patents

Abstract

One embodiment of the present invention relates to a cosmetics customer-tailored advertising service system, the technical problem to be solved is to provide a consumer-specific statistical data and alarm signals to consumers using a portable terminal according to the product characteristics and market conditions of cosmetics In order to improve cosmetic management and purchase convenience of cosmetic consumers, cosmetic sellers and advertisers can implement accurate one-to-one target marketing based on various statistical data.
One embodiment of the present invention for this purpose is capable of two-way wireless data communication, at least one consumer terminal having a cosmetic management application; And receiving the purchase related information of the consumer connected by wireless data communication by the consumer terminal, processing and analyzing the purchase related information of the consumer, and transmitting customized statistical data for each consumer to the consumer terminal or an alarm signal according to the statistical data. A system for providing one-to-one customized advertisements to a product consumer, including an advertisement management server for transmitting the advertisement, wherein the advertisement management server is personal information, keyword information, product information, event information, and alarm information of each consumer input from the consumer terminal. DB management module for storing and managing the database related to the purchase-related information including a; A DB processing module for processing and analyzing the purchase related information according to the purchasing tendency of each consumer to generate customized statistical data for each consumer; An alarm signal generation module generating an alarm signal for each consumer based on the purchase related information; And a DB transmitting / receiving module for receiving consumer-related information from the consumer terminal and transmitting the consumer-specific statistical data and an alarm signal to the consumer terminal.

Description

Cosmetics Consumer Customized Advertising Service System {SYSTEM FOR PROVIDING PERSONALIZED ADVERTISEMENT SERVICE TO COSMETIC CONSUMER}

One embodiment of the present invention relates to a cosmetic consumer customized advertising service system.

Recently, as the number of smartphone users increases rapidly, technologies for providing customized product advertisements for smartphone users as product consumers have been developed. Here, the customized product advertisement is a mobile advertising service (Mobile Advertising, MobAd) that provides an advertisement using a smart phone, such as based on technology such as music, graphics, voice, text through a wireless terminal (mobile phone, PDA, etc.) It is a technology for transmitting a customized advertisement to a mobile terminal user. There are still many solutions that support mobile advertising services, but there are problems of incompatibility and dissemination due to the use of unique software for each company and operator. Therefore, in order to solve this problem, OMA (Open Mobile Alliance), a mobile terminal standard organization, is establishing related technologies as a standard called MobAd (Mobile Advertisement).

The characteristics of the mobile advertising service can be summarized as follows.

First, it is possible to build a database of information about users and to implement personalized advertisements for individual characteristics. The user may transmit an advertisement selected to carry the mobile terminal at all times to the user terminal according to a predetermined cycle or a user's request, and the advertisement through the mobile terminal may be exposed to the user at all times.

Second, the feature of the mobile advertising service is that it is possible to interactive interaction. The mobile advertisement service can provide information about an advertisement desired by the user in advance, and can also provide a phone number or a URL, so that the user can actively access and obtain more detailed information about the product.

Third, the characteristic of the mobile advertising service is that the user's responsiveness (Metrics) can be measured. Since the mobile terminal is a bidirectional medium, it is possible to elicit reactions of users exposed to advertisements. This responsiveness can analyze user preferences and can be used appropriately for marketing.

According to an embodiment of the present invention, by providing customized statistical data and alarm signals for each consumer to a consumer using the portable terminal according to the product characteristics and market conditions of the cosmetic, cosmetic cosmetics of consumers can improve the convenience of purchasing, Furthermore, it provides cosmetics customized advertisement service system that can implement accurate target marketing to cosmetic sellers and advertisers.

In addition, an embodiment of the present invention by providing a cosmetics seller and advertisers advertising services to target the target audience relatively accurate compared to the existing advertising by grasping the expected purchase time as well as the next purchase items of existing cosmetics consumers, It provides cosmetics customized advertisement service system that can increase efficiency for advertising cost and significantly improve profit structure.

Cosmetic consumer customized advertising service system according to an embodiment of the present invention is capable of two-way wireless data communication, at least one consumer terminal having a cosmetic management application; And receiving the purchase related information of the consumer connected by wireless data communication by the consumer terminal, processing and analyzing the purchase related information of the consumer, and transmitting customized statistical data for each consumer to the consumer terminal or an alarm signal according to the statistical data. A system for providing one-to-one customized advertisements to a product consumer, including an advertisement management server for transmitting the advertisement, wherein the advertisement management server is personal information, keyword information, product information, event information, and alarm information of each consumer input from the consumer terminal. DB management module for storing and managing the database related to the purchase-related information including a; A DB processing module for processing and analyzing the purchase related information according to the purchasing tendency of each consumer to generate customized statistical data for each consumer; An alarm signal generation module generating an alarm signal for each consumer based on the purchase related information; And a DB transmission / reception module for receiving the purchase related information of the consumer from the consumer terminal and transmitting the customized statistical data and the alarm signal for each consumer to the consumer terminal.

The DB management module comprises a consumer information unit for managing personal information of the consumer; A product registration and management unit that manages seller-owned products, consumer purchased products, and expiration date information of each product; An event manager configured to manage event information selected by a consumer among event information provided by the seller and event information; An interest product manager configured to manage keyword information and search frequency information of the product of interest searched by the consumer; And a discount coupon management unit for managing the discount coupons provided to each product by the seller.

The product registration and management unit includes all ingredients information of each product, and information on the harmful ingredients in all ingredients information is linked to a national authorized certification authority or portal search engine site to be available for viewing.

The DB processing module includes a first statistical data generator for generating first statistical data on the number of consumers, product search for each consumer, product purchase, and event participation number; A second statistical data generation unit generating second statistical data on product preferences of the corresponding consumers based on the first statistical data; And the third statistical data generator configured to generate third statistical data regarding a preferred product trademark, a product family, an average use time, and an expected purchase time point of the corresponding consumer based on the second statistical data.

The alarm signal generation module may include a first alarm signal generation unit configured to generate a first alarm signal for product expiration expiration information, product expected expiration date information, and event information based on information of the product registration and management unit and the event management unit; And a second alarm signal generator configured to generate a second alarm signal for discount coupon generation information on the registered cosmetics based on the information of the discount coupon manager.

The alarm signal generation module may further include a third alarm signal generation unit configured to generate a third alarm signal including a first alarm signal and a second alarm signal for the product of interest based on the information of the product of interest management unit. .

The product of interest may be a product in which a consumer searches more than the reference number of times with the same keyword.

The alarm signal generation module may be set to be linked to the web site so that the product notified through the first alarm signal, the second alarm signal, and the third alarm signal can be purchased through another web site.

The consumer terminal may directly purchase a product by accessing an online shopping mall through the cosmetic management application, and the cosmetic management application may transmit the direct purchase information of the consumer to the advertisement management server.

Cosmetics customized advertisement service system according to an embodiment of the present invention by providing a consumer-specific statistical data and alarm signals to consumers using a portable terminal according to the product characteristics and market conditions of cosmetics, cosmetics management and The convenience of purchase can be improved, and accurate target marketing can be implemented for advertisers.

In addition, the cosmetic consumer customized advertising service system according to an embodiment of the present invention is the most effective one-to-one customization by providing an advertising service based on the statistical data of the prospective purchase in addition to the target buyer, the item to be purchased to the advertiser compared to the existing advertising Advertisement may be provided.

In addition, the cosmetic consumer customized advertising service system according to an embodiment of the present invention can accurately identify the marketing data such as the preferences of each product and period of the cosmetic consumer to the cosmetics sellers and advertisers to reduce the advertising cost, remarkable revenue structure Can be improved.

1 is a view schematically showing an implementation environment of a cosmetics customized advertisement service system according to an embodiment of the present invention.
Figure 2 is a block diagram showing the configuration of a cosmetic consumer customized advertising service system according to an embodiment of the present invention.
3 is a flowchart illustrating an example of an operation of a cosmetic consumer customized advertising service system according to an embodiment of the present invention.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in which those skilled in the art can readily implement the present invention.

In general, cosmetics are generally purchased repeatedly by the consumer and continue to be used, and a number of products are used according to the type and skin type of the consumer, and a single consumer has many products. In addition, cosmetics have a shelf life after the product is opened for each product, it is a product that must mark all the components of the product, such as a product case. Due to the characteristics of such cosmetic products, since advertising for cosmetics is serviced from the TV to the banner of the smartphone, advertising spending is higher than other industries. Therefore, hereinafter, the cosmetics will be described as an example of a customer-customized advertisement service target product, but the present invention is not limited to cosmetics, but will be applied to other consumer products having similar product characteristics as cosmetics.

1 is a view schematically showing an implementation environment of a cosmetic consumer customized advertising service system according to an embodiment of the present invention, Figure 2 is a block diagram showing the configuration of a cosmetic consumer customized advertising service system according to an embodiment of the present invention to be.

As shown in Figure 1 and 2, the cosmetic consumer customized advertising service system according to an embodiment of the present invention comprises at least one consumer terminal 10, the network 12 and the advertisement management server 20 do.

The consumer terminal 10 is provided with at least one or two-way wireless data communication, and is a terminal device having a cosmetic management application (11). The consumer terminal 10 downloads and installs the cosmetics management application 11 through the advertisement management server 20, and then accesses the advertisement management server 20 to search for information on cosmetics desired, product management, and event information reading. And management, cosmetics harmful ingredient information viewing, cosmetics all ingredients search and cosmetic trends, etc., and also can perform its own alarm function and direct purchase. Here, the information search for the cosmetic may be a cosmetic price search or cosmetic review search, in this case it may be proceeded by registering as a favorite keyword for such a search. In addition, the product management includes product name / open date / expiration date input, product name input (for example, by scanning the product name barcode or QR code can be automatically entered, or selected or entered directly after the search), open date / expiration date Can be directly entered (you only need to modify the open date when repurchasing). The event information viewing and management can view various cosmetic event information in Korea (for example, sampling / beauty class / viewing events in the magazine appendix), discount events, and other events, such as a discount coupon, the user can select only the event of interest. In addition, the harmful cosmetics information viewing is to view information such as administrative disposition, recovery / sale, foreign harmful cosmetics. In addition, the cosmetic ingredient search can be searched by the ingredient data used in the cosmetics by product-specific components or by cosmetics by component. In addition, the cosmetics trend view is to view the statistics of recent trends in the cosmetics market (eg, preferred brands / products, etc.). In addition, the alarm function is to provide an automatic alarm function for items set by the consumer (for example, expiration date warning alarm, expected end-of-use alarm, selected interest event, etc.) in the consumer terminal, such as a smart phone, alarm The method can be checked through the alarm window and the calendar.

The network 12 may include, but is not limited to, an internet network using a TCP / IP protocol that can be wired and a WAP protocol that can be wirelessly connected.

The advertisement management server 20 receives the purchase related information of the consumer connected by wireless data communication by the consumer terminal 10, processes and analyzes the purchase related information of the consumer, and analyzes the customized statistical data for each consumer terminal 10. ) Or an alarm signal based on statistical data.

The advertisement management server 20 for implementing such an operation includes a DB management module 210, a DB processing module 220, an alarm signal generation module 230, and a DB transmission / reception module 240.

The DB management module 210 stores and manages a database of purchase related information including personal information, keyword information, product information, event information, and alarm information of each consumer input from a consumer terminal.

In order to implement such an operation, the DB management module 210 includes a consumer information unit 211, a product registration and management unit 212, a product of interest management unit 213, an event management unit 214, and a discount coupon management unit 215. do.

The consumer information unit 211 manages personal information of the consumer. Here, the consumer's personal information is preferably retained only a minimum of information in the age group (age), the e-mail address.

The product registration and management unit 212 manages seller-owned products, consumer purchased products, and expiration date information of each product. Here, the product registration and management unit 212 includes all components of each product, information on the harmful components of all components information is linked to a national authorized certification authority or portal search engine site to be available for viewing. For example, the national authorized certification authority or portal search engine site may be a KFRS RSS service or a naver / daum knowledge search service. However, the product and registration manager may build its own database of all ingredient information, and may also be used in conjunction with the KFDA ingredient information dictionary.

The interested product manager 213 manages the keyword information and the number of times of searching for the interested product searched by the consumer.

The event manager 214 manages event information provided by the seller and event information selected by the consumer among the event information.

The discount coupon management unit 215 serves to manage the discount coupons provided for each product by the seller.

The DB processing module 220 is a device for generating customized statistical data for each consumer by processing and analyzing the purchase related information according to the purchasing tendency of each consumer.

In order to implement such an operation, the DB processing module 220 may include a first statistical data generator 221 for generating first statistical data on the number of consumers, product search for each consumer, product purchase, and the number of event participation; A second statistical data generator 222 for generating second statistical data on a product preference of a corresponding period (year / month / day) of the consumer based on the first statistical data; and based on the second statistical data It may include a third statistical data generation unit for generating third statistical data 223 about the consumer's preferred product brand, product family, average use time and expected purchase time.

The alarm signal generation module 230 generates an alarm signal for each consumer based on purchase related information.

In order to implement such an operation, the alarm signal generation module 230 is based on the information of the product registration and management unit 212 and the event management unit 214 product expiration date expiration information (ie, information on the expiration of the registered cosmetic expiration date) ) To generate a first alarm signal for product estimated consumption date information (ie, estimated consumption date information calculated by calculating average use time of each cosmetic product) and event information (ie, date information for an event selected by a user). 1 generating a second alarm signal (discount coupon occurrence information provided for the registered cosmetics) for discount coupon occurrence information on the registered cosmetics based on the information of the alarm signal generator 231 and the discount coupon management unit 215; The second alarm signal generator 232 may be included. The alarm signal generation module 230 may further include a third alarm signal including a first alarm signal and a second alarm signal for a product of interest based on information of the product of interest management unit 213 (expiration date for products of interest, And a third alarm signal generator 233 for generating expected consumption date, event, and discount coupon generation information. Here, the product of interest may be a product in which the consumer searches for the reference number of times or more with the same keyword. Therefore, the present invention provides a relatively accurate one-to-one target marketing by providing advertising services and data based on personalized statistical data for each consumer including the expected purchase item and the expected purchase point to the cosmetic seller and the advertiser through the first alarm signal. It can be implemented. Furthermore, in the present invention, if the price and review search with the same keyword more than a certain number of times through the second alarm signal and the third alarm signal, it is determined that the product is of interest and the purchase is immediately induced by sending the corresponding product discount coupon to the corresponding consumer. In addition, the same item discount coupons of competitors can be transmitted to induce purchase conversion.

In addition, the alarm signal generation module 230 may be set to be linked to the web site so that the product notified through the first alarm signal, the second alarm signal, and the third alarm signal can be purchased through another web site. have. For example, the alarm signal generation module 230 may use the provided discount coupon through its mobile website or a general website to provide a product purchase function.

The DB transceiving module 240 is a device for receiving the purchase related information of the consumer from the consumer terminal, and transmits customized statistical data and alarm signals for each consumer to the consumer terminal. The DB transmitting / receiving module 240 may transmit the corresponding data through an appropriate transmission protocol (for example, TCP, UDP, RTP, RTCP, etc.) in an IP-based packet communication network environment mainly intended to transmit customized statistical data and alarm signals for each consumer. Will be sent.

The cosmetics customized advertisement service system configured as described above may obtain more customized one-to-one matching advertisements by obtaining customized statistics for each consumer or advertiser who advertises cosmetics, and further confirm accurate feedback on the advertisements that have been conducted. (E.g., advertising target / click rate / purchase rate confirmation) may be possible. Therefore, the cosmetics seller or the advertiser can be linked to the one-to-one matching target advertisements with the smartphone app alarm function, it is possible to perform the exact target advertisements for the expected purchase item and the purchase time. For example, a cosmetics seller or an advertiser can use the present invention to extract data on how many prospective buyers will be eligible for a given product, for a given brand, at a given / designated time period, and thus the same product of a competitor. Attract ads and drive conversions.

3 is a flowchart illustrating an example of an operation of a cosmetic consumer customized advertising service system according to an embodiment of the present invention. Hereinafter, the consumer terminal 10 of the consumer who wants to purchase cosmetics will be described as a smart phone, but is not limited thereto. In addition, in order to specifically describe the operation of the cosmetic consumer customized advertising service system in Figure 3, it will be described with reference to the components of the cosmetic consumer customized advertising service system shown in FIG.

As shown in FIG. 3, the cosmetic consumer customized advertisement service system according to an embodiment of the present invention includes consumer personal information such as a telephone number, an age (age), an e-mail, and the like in the smartphone application 11 of the consumer; Cosmetic product information such as product brand, product name, capacity, opening date and expiration date are collected. At this time, the data collection method in the smart phone application 11 of the consumer may be a method such as automatic input QR and barcode scan, input selection after portal Open API search, direct consumer input. In addition, when a consumer selects an item of interest from a list of cosmetic-related event information and a discount coupon provided by a service provider in order to select an event of interest and a discount coupon using the smart phone 10, the information about the DB management module To 210. In addition, when the consumer searches for the product price and review using the smart phone 10, the keyword information retrieved is brought to the DB management module 210.

The DB management module 210 stores product data after classifying consumer personal information and product information. For example, as shown in Figure 3, the category is a product classification (1 ^st Cat, for example, skin care / makeup / body / hair / nail / perfume, etc.), product information (2 ^nd Cat, for example For example, the brand / product name / volume, etc.), the date when the user started using the purchased cosmetic product (Open), the expiration date of the product after opening (Limit), the event / coupon list provided by the user of interest Event / Coupon (Event), the user may be a search keyword (Wishlist) for the keyword and the number of times when the product price and reviews for the same product.

The DB processing module 220 processes and analyzes data for a one-to-one matching target advertisement. More specifically, the DB processing module 220 combines three pieces of information of the product data, the open date and the expiration date, inputted by the user, and is expected to purchase a specific product (Expected Replace date of 2 ^nd Cat1, Expiry date of 2). ^nd Cat 1) is calculated. For example, the DB processing module 220 estimates the expiration date by applying the average product consumption value at the time of initial initial product registration. In addition, the DB processing module 220 changes the open date when re-registering a user product when purchasing the same product, and when switching to another company product, the existing product in the product category item is deleted on the smartphone application and the new product name and It is updated with open date data, and it is designed to extract the expiration date of the expiration date by calculating the difference between the product open date and the expiration date when the expiration date expires.

In addition, the DB processing module 220 records the corresponding event information to the DB management module 210 when an alarm option is placed on an item of interest to a consumer on an event and a discount coupon page provided by a service provider. If the user has repeatedly searched for prices and reviews N times or more with the same keyword (number is changed as necessary), the DB management module 210 checks the corresponding keyword and the number of times, and if the condition is satisfied, the user can select the product. It will be categorized and stored as a product of interest (ie wish list).

In addition, the DB processing module 220 may sort a variety of information based on a key value such as a purchase schedule, interest event information, and interest product information of the product. For example, detailed data may be output by inputting a specific condition key value after setting a period of cosmetics, consumer purchase date and next scheduled purchase date, number of specific brand consumers, and the like. In this case, the consumer may induce a purchase conversion by inserting a related product banner advertisement or a competitor's identical product banner advertisement together with an alarm window.

The alarm signal generation module 230 provides an automatic alarm function to the consumer based on the data extracted from the DB processing module 220. At this time, the smartphone basically checks the alarm set by date in the calendar application calendar on the first screen, the automatic alarm window is applied to the registered or selected items to inform the consumer. For example, the automatic alarm window may include an expiration time alarm (OO days before the expiration date of the OO product. Please obtain it before expiration), an expiration date alarm (the OO product has an expiration date of OO days). You need to replace it with a new product.), The selected event alarm (the selected event OO date is tomorrow. Please check.), Discount coupon alarm (OO company's OO product XX% discount coupon has been paid. Can be purchased immediately.), Insert a banner advertisement in the alarm window (insert the relevant product advertisement in the alarm window and show it to the user).

What has been described above is just one embodiment for implementing a cosmetic consumer customized advertising service system according to the present invention, the present invention is not limited to the above embodiment, as claimed in the following claims of the present invention Without departing from the gist of the present invention, one of ordinary skill in the art will have the technical spirit of the present invention to the extent that various modifications can be made.

10: Consumer terminal 11: cosmetics management application
12: network 20: ad management server
210: DB management module 211: Consumer Information Department
212: product registration and management unit 213: product management unit of interest
214: event management unit 215: discount coupon management unit
220: DB processing module 221: first statistical data generation unit
222: second statistical data generator 223: third statistical data generator
230: alarm signal generation module 231: first alarm signal generation unit
232: second alarm signal generator 233: third alarm signal generator
240: DB transceiver module

Claims (9)

At least one consumer terminal capable of two-way wireless data communication and having a cosmetic management application; And
Receive purchase related information of a consumer connected by wireless data communication by the consumer terminal, process and analyze the purchase related information of the consumer, and transmit customized statistical data for each consumer to the consumer terminal or generate an alarm signal according to the statistical data. It is a system for providing one-to-one customized advertisements to product consumers, including an advertisement management server for transmitting.
The ad management server
A DB management module for storing and managing database-related purchase-related information including personal information, keyword information, product information, event information, and alarm information of each consumer input from the consumer terminal;
A DB processing module for processing and analyzing the purchase related information according to the purchasing tendency of each consumer to generate customized statistical data for each consumer;
An alarm signal generation module generating an alarm signal for each consumer based on the purchase related information; And
A DB transmission / reception module for receiving the purchase related information of the consumer from the consumer terminal and transmitting the customized statistical data and the alarm signal for each consumer to the consumer terminal,
The DB management module,
Consumer information department that manages consumer's personal information, product registration and management department that manages seller's own products, consumer purchased products, expiration date information of each product, event information provided by seller and event information selected by consumer among the event information It includes an event management unit for managing the product, an interest product management unit for managing the keyword information and the number of search information about the product of interest searched by the consumer, and a discount coupon management unit for managing discount coupons provided to each product by the sellers; Cosmetic consumer customized advertising service system. delete The method of claim 1,
The product registration and management unit includes all components of each product, and the information on the harmful components of the entire component information cosmetics customer customized advertising service system to be linked to a national authorized certification authority or portal search engine site to be viewed. The method of claim 1,
The DB processing module
A first statistical data generator for generating first statistical data on the number of consumers, product search for each consumer, product purchase, and event participation number;
A second statistical data generation unit generating second statistical data on product preferences of the corresponding consumers based on the first statistical data; And
And a third statistical data generator configured to generate third statistical data on a preferred product trademark, a product family, an average use time, and an expected purchase time point of the corresponding consumer based on the second statistical data. The method of claim 1,
The alarm signal generation module
A first alarm signal generation unit generating a first alarm signal for product expiration expiration information, product expected expiration date information, and event information based on the information of the product registration and management unit and the event management unit; And
And a second alarm signal generator configured to generate a second alarm signal for discount coupon generation information on registered cosmetics based on the information of the discount coupon manager. 6. The method of claim 5,
The alarm signal generation module may further include a third alarm signal generation unit configured to generate a third alarm signal including a first alarm signal and a second alarm signal for the product of interest based on the information of the product of interest management unit. Customized advertising service system. The method according to claim 6,
The product of interest is a cosmetic consumer customized advertising service system that is a product that a consumer has searched more than the reference number of times with the same keyword. The method of claim 1,
The alarm signal generation module may be configured to be linked to the web site so that the product can be purchased through another web site for the product notified through the first alarm signal, the second alarm signal, and the third alarm signal. Ad service system. The method of claim 1,
The consumer terminal may directly purchase a product by accessing an online shopping mall through the cosmetics management application, and the cosmetics management application transmits the direct purchase information of the consumer to the advertisement management server.

Images