JP2018206100A - Information collection processing system - Google Patents

Abstract

To provide a system acquiring new customers using purchase behavior information of existing customers and raising them to repeaters by efficiently and highly accurately-understandably collecting the purchase behavior information.SOLUTION: An information collection processing system 10 is so configured that a first provider system including a purchase behavior information database 12, and a second provider system 2 providing users a website, are communicably connected by a network 3. Under the condition of registration as a user of the website, the first provider system introduces profit information to a plurality of customers, generates insights of the purchase behavior information extracted from the purchase behavior information database using identification codes that the customers input when subscribing the profit information, segments the customers and generates a customer list by replacing the customers by the identification codes. Later, the first provider system follows up the purchase behavior information of the customers, generates insights again, and updates the segmented customer list.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a system for collecting and processing customer purchase behavior information.

  2. Description of the Related Art Conventionally, a technique for effectively utilizing a plurality of databases that collect a variety of information such as purchase behaviors and lifestyles of customers has been proposed for use in various commercial activities.

  For example, an information processing system is known in which a plurality of data processing apparatuses statistically process a customer-related database having customer characteristic data to generate a processed database and combine the generated plurality of processed databases. (For example, see Patent Document 1). The post-processing database is generated to include feature data for each virtual customer corresponding to a plurality of customers with similar characteristics, and the plurality of post-processing databases are combined with each other using the common parameters included in them as reference data. The

  In marketing, it is very important to acquire new customers and raise them as repeat customers. Therefore, a sales service providing system that provides a specific service to a user who repeatedly purchases a predetermined product and gives an incentive as a repeater has been proposed (see, for example, Patent Document 2).

Japanese Patent No. 5649756 JP-A-2006-51291

  However, the information processing system of Patent Document 1 requires complicated and troublesome processing in order to integrate or combine a plurality of databases. Therefore, it takes a lot of labor and time to generate a consumer list that can be expected to have a high effect, and there is a risk that the cost will increase.

  The sales service providing system of Patent Literature 2 selects a user who gives a specific service based on the purchase frequency of the target product from the purchase history of the user. However, in general, since a purchase history and behavior information are not substantially accumulated for a new customer, it is not easy to raise a repeater who continuously purchases a product.

  Accordingly, the present invention has been made in view of such conventional problems, and its purpose is to acquire a new customer while acquiring a new customer by using purchase / behavior information of an existing customer. It is an object of the present invention to provide an information collection processing system that can efficiently and accurately grasp the purchase behavior so as to be a repeater who continuously purchases, and thereby can continuously increase sales.

The information collection processing system of the present invention includes a first business operator system including a purchase behavior information database that stores and stores purchase and / or behavior information including a customer ID for each customer;
A second operator system that provides a website to registered users, and
The first operator system provides profit information provided on the condition of user registration of the website of the second operator system as a condition for each customer with a unique identification code different from the customer ID for each customer. And purchasing information and / or behavior information of a plurality of customers using an identification code that is input on a dedicated website for the plurality of customers to apply for profit information after registering the user of the website. First processing for extracting from the information database, performing insight, segmenting a plurality of customers based on the result of the insight, and generating a segmented customer list in which the plurality of customers are respectively replaced with identification codes; ,
For multiple customers, after purchasing a website or registering for profit information, or after creating a segmented customer list, the purchase and / or behavior information is extracted from the purchase behavior information database. And performing a second process of updating the segmented customer list by re-segmenting a plurality of customers based on the result of the re-insight, and performing a second insight. .

  In some embodiments, the first operator system provides a segmented customer list and / or an updated segmented customer list to the second operator system.

  In another embodiment, the second operator system obtains the identification code when multiple customers enter on a dedicated website to apply for profit information.

  In another embodiment, when a plurality of customers register website users, the second operator system inputs and stores each e-mail address and / or acquires cookie data. .

  In an embodiment, the second operator system can transmit information to a plurality of customers who have registered as a user of a website using an email address or cookie data.

  In another embodiment, the second operator system includes an advertisement distribution server for distributing information using a mail address or cookie data to a plurality of customers who have registered as a user of a website. .

  In an embodiment, in the first business operator system, the identification code is linked to the customer ID when the profit information is guided to the customer.

  In another embodiment, the first operator system is for storing at least one of insights and consequently segmented customer lists, re-insights and results, and updated segmented customer lists. It further comprises a segmentation database.

  In another embodiment, the profit information includes at least one of points, premiums, cashbacks, and free services given to customers.

  According to the information collection processing system of the present invention, it is possible to promote new user registration of a website in the second business operator system by using the profit information provided to the customer by the first business operator system. This can effectively increase the number of new customers for the second operator.

  In addition, customers who newly registered on the website of the second business operator system have extracted and inquired and segmented the purchase and / or behavior information stored in the existing purchasing behavior information database. By obtaining the list, it is possible to immediately execute a marketing measure and a branding measure suitable for the purchase behavior even though the customer is a new customer for the second operator. Moreover, by tracking the purchase and / or behavior information of these new customers, the insight and segmentation can be performed with higher accuracy.

  As a result, marketing measures and branding measures can be improved so as to be more suitable for the latest purchasing behavior of customers, so it is possible to simultaneously promote the acquisition of new customers and the development of excellent repeaters.

It is the schematic which shows the whole structure of suitable embodiment of the information collection processing system by this invention. It is a block diagram explaining the structure of a 1st provider system. It is a block diagram explaining the structure of a 2nd provider system. It is a flowchart explaining operation | movement of the information collection processing system of FIG. It is explanatory drawing which shows an example of the in-store coupon distributed to a customer. It is explanatory drawing which shows an example of the member registration screen of a 2nd website. It is explanatory drawing which shows an example of a campaign application exclusive web page. It is a flowchart which shows an example of operation | movement of the 2nd provider system after segmented customer list acquisition. It is a flowchart which shows an example of operation | movement of the 1st provider system after segmented customer list provision.

  Hereinafter, a system for collecting and purchasing customer purchase / behavior information according to the present invention will be described in detail with reference to the accompanying drawings. In particular, the information collection processing system of the present invention aims to efficiently acquire new customers and raise them as repeaters.

  FIG. 1 schematically shows the overall configuration of an embodiment of a system according to the invention. A system 10 according to the present embodiment includes a first business operator system 1 and a second business operator system 2, which are connected to each other via a network 3 so as to communicate with each other. As the network 3, the Internet or various other commercial networks can be appropriately used according to the communication partner and / or purpose.

  The first business operator system 1 and the second business operator system 2 have opened a first website and a second website, respectively. Customers including individuals and corporations are, for example, PCs (personal computers) 4. It can be accessed via the network 3 from its own electronic terminal which is a mobile terminal 5 such as a smartphone or a tablet. The first business operator system 1 is communicably connected via a network 3 to a POS terminal (not shown) that can specify customer IDs of a large number of actual stores.

  In the present embodiment, the first business operator system 1 is operated and managed by a first business operator who is a business operator who operates and manages the entire system 10. As shown in FIG. 2, the first business operator system 1 includes a system management server 11, a purchase behavior information database 12, and a segmentation database 13.

  The system management server 11 has a system management unit 14 for monitoring and managing the operation of the entire first business operator system 1. Further, the system management server 11 processes customer purchase information and behavior information collected by the first business operator system 1 and manages an information processing unit 15 for managing the purchase behavior information database 12 and a segmentation database 13. A segmentation processing unit 16 is provided.

  Furthermore, the first business operator system 1 includes a website management server 17 for operating and managing the first website, and a coupon management server 18 for managing the issuance of coupons and the like performed by the first business operator. Prepare. The website management server 17 collects, stores and stores customer browsing and other behavior information on the first website. The coupon management server 18 collects, accumulates and stores customer behavior information in response to coupons issued on the POS terminal or website, notifications of various campaigns, and the like.

  The information processing unit 15 stores and saves customer purchase information collected by the system management server 11 from the POS terminal in the purchase behavior information database 12. The customer behavior information collected by the website management server 17 and the customer behavior information collected by the coupon management server 18 are also provided to the system management server 11 and stored and stored in the purchase behavior information database 12 by the information processing unit 15. .

  The information processing unit 15 integrates the purchase information and behavior information of the customers collected in this way for each customer, unifies them as one purchase behavior information, and then stores them in the purchase behavior information database 12. When new customer purchase and / or behavior information is collected, the information processing unit 15 identifies the customer ID number included therein and adds it to the corresponding customer purchase behavior information.

  The purchase information and behavior information of the customer are stored in the purchase behavior information database 12 so as to be identifiable for each customer based on the ID number. In this embodiment, a member card number such as an FSP (Frequent Shoppers Program) card or a point card issued when a customer registers at the actual store can be used as the customer ID number. If the customer has registered his / her e-mail address when issuing the membership card or accessing the first website, link it to the customer's ID number. It can be stored in the purchase behavior information database 12 as part of the purchase behavior information.

  The segmentation processing unit 16 insights the customer purchase behavior information extracted from the purchase behavior information database 12 according to the purpose, and generates a segmented customer list based on the result. The generated segmented customer list is stored in the segmentation database 13. The system management unit 14 or the segmentation processing unit 16 performs selection of the customer from which purchase behavior information is extracted from the purchase behavior information database 12.

  The insight and segmentation can be performed in accordance with the purpose of marketing and branding of the second operator. For example, when the second business operator intends to promote the sale of a specific brand product, the purchase record, purchase price, purchase frequency, purchase route (actual store, Online shopping etc.), customers can be segmented on the basis of preferences for the specific brand product and products of the same category.

  During the insight, other behavior information of the customer can be integrated with the purchase behavior information from the purchase behavior information database 12 as necessary. The integrated customer fusion purchase behavior data is configured to be identifiable for each customer by a predetermined data item, and is stored in the segmentation database 13. Examples of the predetermined data items include the FSP card number, which is a customer ID number, cookie data acquired when the customer accesses the first website via the network 4, and the customer's e-mail address. However, it is not limited to these.

  The purchase behavior information from the purchase behavior information database 12 includes purchase information such as the usage frequency of each customer's actual store, the unit price of a customer spent for one purchase, the settlement method, the campaign and the coupon usage status, and the like. Website access frequency, usage rate and usage frequency of PC 4 and mobile terminal 5, usage frequency of dedicated application downloaded to mobile terminal 5 from the first website, opening rate of e-mail magazine delivered to customers , And action information such as click rates for push notifications or various other online notifications.

  The insight and segmentation in the segmentation processing unit 16 can be performed in accordance with the purpose of branding of the second operator. For example, when the second business operator intends to promote the sale of a specific brand product, the purchase record, purchase price, purchase frequency, purchase route (actual store, Customers can be segmented based on preferences such as online and other mail order), the specific brand product, and products of the same category.

  In this case, the segmented customer list is provided from the first operator system 1 to the second operator system 2 as will be described later. The customer's other behavioral information that is integrated into the purchasing behavioral information as needed may include, for example, customer purchase and / or behavioral information on the second website, which may be used as the segmented customer. It can be reflected directly in the list.

  The segmented customer list itself does not directly identify the customer, but is preferably composed of indirect items so that, for example, online notifications can be delivered to the customer. Examples of such items include customer cookie data, e-mail addresses, and unique identification codes assigned to each customer. These are ranked in the segmented customer list according to the insight results.

  The second business operator system 2 is operated and managed by a second business operator who is a manufacturer and / or seller who wants to increase his own brand value and increase sales of his own branded goods or services. As shown in FIG. 3, the second operator system 2 includes a system management server 21 that manages the operation of the entire second operator system, and a website management for operating and managing the second website. And a server 22.

  Further, the second business operator system 2 includes a member database 23 and a member behavior information database 24. The member database 23 stores and stores member information of customers who are registered as members of the second website. The website management server 22 includes a member registration management unit 25 for managing the member database 23 and processing information of members who are registered or withdrawn from the second website.

  In the member information of the member database 23, in addition to the customer's personal information provided when the customer registered as a member on the second website, that is, name, address, contact information, gender, age, etc., the application date Date, and a member number or the like as an ID (identification) number of the customer uniquely given by the second operator system 2. Customer contacts may include a telephone number (fixed and / or mobile phone), an email address.

  The member behavior information database 24 stores and stores customer browsing and other behavior information on the second website. The website management server 22 includes a behavior information management unit 26 for managing the member behavior information database 24 and processing member behavior information collected in the member behavior information database.

  The behavior information in the member behavior information database 24 includes customer browsing information on the second website, that is, member browsing information, customer behavior information in response to various events such as campaigns and coupons conducted on the second website ( Use, etc.). When the second company sells its own branded goods or services online on the second website, customer purchase information including the purchase history is similarly stored and stored in the member database 24. . This purchase information may include the purchase date and time of the product or service, the content of the purchased product or service (product name, product number, category, quantity, etc.), purchase price, settlement method, and the like.

  Furthermore, the behavior information management unit 26 can acquire cookie data (including first party cookies and third party cookies) when a customer logs in to the second website. They are stored and stored as a part of the behavior information in the member behavior information database 24 in association with the member ID of the customer.

  Moreover, the 2nd provider system 2 can be provided with the advertisement delivery management server 27 for delivering an online advertisement and various notifications or guidance to an own customer. The segmented customer list can be used for delivery to customers. In that case, the segmented customer list is created according to the purpose of the distribution.

  Further, the distribution to the customer can be directly executed by the advertisement distribution management server 27 or can be performed through an advertisement distribution system by an external third party. In this case, the advertisement distribution management server 27 provides a distribution target customer list and distributed contents to the external system.

  The first operator system 1 tracks purchase behavior information after providing the segmented customer list to the second operator system 2 for the insight and the customer for which the segmented customer list is created. can do. It is preferable that the purchase behavior information is tracked a plurality of times by dividing a predetermined time or period from the provision date (or time) of the segmented customer list. If the purchase behavior information has been updated in the meantime, the segmentation processing unit 16 can create the insight and segmented customer list again and update them.

  The updated insight results are stored in the segmentation database 13. The updated segmented customer list can be stored in the segmentation database 13 and provided to the second operator system 2. Accordingly, the second business operator system 2 can execute marketing and branding optimally for the member at that time, using the latest purchase behavior information of the member of the second website.

  Hereinafter, a series of operations in the information collection processing system 10 of the present invention will be described in detail with reference to the flowchart of FIG. The operation of the information collection processing system 10 is broadly divided into a process of acquiring a new customer in the second business operator, and existing purchase behavior information (and possibly subsequent purchase and / or later) for the acquired new customer. Using the behavior information) to generate a segmented customer list.

  In the present embodiment, the acquisition of a new customer in the second business operator is a form in which a certain incentive is given to the customer of the first business operator system 1 to encourage registration of a new member of the second website. Done in The first business operator system 1 uses or presents a predetermined FSP card when paying for the purchase of goods or the provision of services at a POS terminal in an actual store connected to the first business operator system. An in-store coupon is issued to the customer (step S1).

  FIG. 5 shows an example of the issued in-store coupon. On the surface of the in-store coupon 30, an application-specific PIN code 31, QR code 32 and URL (not shown) are printed along with explanations regarding coupon benefits subject to membership registration on the second website. Has been. When the QR code 32 and the URL are read or manually input by an electronic terminal, the QR code 32 and the URL are guided to a website dedicated to member registration of the second website.

  The coupon management server 18 of the first business operator system 1 issues a unique or unique PIN code 31 for each FSP card number transmitted from the POS terminal at the time of payment for the customer at the actual store. The POS terminal is instructed to print. The issued PIN code 31 is associated with the FSP card number of the customer who has issued the coupon, that is, the customer ID number, and is stored in the storage unit (not shown).

  Further, the PIN code 31 is paired with the FSP card number and sent from the coupon management server 18 to the system management server 11 and added to the purchase behavior information of the customer in the first business operator database 12. Thus, by issuing the in-store coupon 30 having a different PIN code 31 for each customer, it becomes possible to specify the customer's FSP card number from the PIN code 31 and directly extract the purchase behavior information.

  When a customer who wants to use the privilege of the in-store coupon 30 inputs the QR code 52 or the URL at the electronic terminal, the customer is guided to the member registration dedicated website before performing the use registration of the coupon. FIG. 6 shows an example of the member registration dedicated website 40 displayed on the screen of the mobile terminal 5. The customer performs a new member registration procedure in accordance with an instruction shown on the screen of the member registration dedicated website 40 (step S2).

  In this embodiment, the customer's e-mail address is input as login information in the member registration procedure of the member registration dedicated website. This simplifies the procedure for member registration and is advantageous for the second operator system 2 because it is not necessary to separately register and manage e-mail addresses in order to send notifications and guidance to members. is there.

  Further, through these series of member registration procedures, the website management server 22 of the second business operator system 2 acquires the cookie data of the customer registered as a member. The acquired cookie data is stored in the member database 23 by the member registration management unit 25 in association with the customer's e-mail address.

  When the procedure for new member registration is completed, the user is directed to a dedicated website for use registration of the in-store coupon 30 automatically or by clicking a predetermined button on the screen. FIG. 7 shows an example of a dedicated website 50 for coupon use registration. The dedicated website 50 is required to input the PIN code 31 in the designated input field 51 on the screen. When the customer inputs the PIN code 31 in the input field 51 (step S3) and clicks a “participate” button, for example, the customer's use registration procedure for the in-store coupon 30 is completed.

  The PIN code 31 input by the customer is collated by the coupon management server 18 with a list of issued PIN codes stored in the storage unit. If there is a matched issued PIN code, the corresponding FSP card number is extracted, and a reception process for making the coupon privilege available is performed. Thereby, the use reception process of the in-store coupon 30 in the 1st provider system 1 is completed, and the privilege of the said coupon can be utilized for the customer.

  Also, through the coupon use registration procedure, the coupon management server 18 of the first business operator system 1 acquires the cookie data of the customer. The acquired cookie data is sent to the system management server 11 in pairs with the extracted FSP card number. The information management unit 15 extracts the customer purchase behavior information from the purchase behavior information database 12 based on the sent FSP card number, and adds and saves the coupon use acceptance process and cookie data.

  The member registration dedicated website 40 is naturally provided in the second business operator system 2, whereas the coupon use registration dedicated website 50 is preferably provided in the first business operator system 1. Thereby, the coupon use acceptance process for the customer by the coupon management server 18 and the update of the purchase behavior information of the customer by the information processing unit 15 can be executed more quickly.

  In this case, the PIN code 31 input by the customer is transmitted to the second operator system 2 together with the use acceptance processing of the coupon and the cookie data of the customer. In the second business operator system 2, member member behavior information is stored in the member behavior information database 24 so that it can be extracted using the email address set as login information at the time of member registration and the cookie data associated therewith. ing. Accordingly, the behavior information management unit 26 of the website management server 22 extracts the member behavior information of the member corresponding to the customer from the member behavior information database 24 based on the cookie data, and is sent from the first business operator system 1. The PIN code 31 and the coupon usage acceptance process can be added and stored.

  In another embodiment, a dedicated website 50 for coupon use registration can be provided in the second business operator system 2 in addition to the first business operator system 1, for example. In this case, the PIN code 31 entered by the customer on the dedicated website is transmitted from the website management server 22 to the first operator system 1 and processed in the coupon management server 18 and the system management server 11 as described above. The

  The coupon management server 18 notifies the system management server 11 of the completion of the customer use acceptance process. In the system management server 11, the information processing unit 15 extracts the purchase behavior information of the FSP card number corresponding to the PIN code from the purchase behavior information database 12 and transmits it to the segmentation processing unit 16. The segmentation processing unit 16 executes insight of the purchase behavior information received from the information processing unit 15 in accordance with an instruction from the system management unit 14.

  The insight is performed based on a request from the second operator, for example. According to the result of the insight, the customer is segmented based on criteria set by the first operator and / or the second operator, and a customer list is generated (step S5). In this embodiment, the segmented customer list is configured to rank the customer's PIN code based on the insight criteria.

  The generated segmented customer list is transmitted to the second operator system 2 (step S6). The insight results are stored in the segmentation database 13 together with the segmented customer list so that they can be identified by the PIN code and FSP card number.

  Using the segmented customer list received from the first operator system 1, the second operator can execute various marketing measures and branding measures on the members on the list. The flowchart of FIG. 8 shows an example of the operation of the second operator system 2 after obtaining the segmented customer list.

  In the second business operator system 2, the segmented customer list is stored in the member behavior information database 24 (step S11) and managed by the website management server 22. In one embodiment, the segmented customer list is used to distribute notifications such as guidance and campaigns for newly registered members, online advertisements, and the like. This distribution can be directly performed by the second business operator system 2 by the advertisement distribution management server 27 sending an e-mail to an e-mail address that is the login information of the member (step S12).

  The content of the delivered email is preferably selected based on the ranking of the segmented customer list. As a result, it is expected that the member receives a favorable response to the distribution of the e-mail, such as browsing the linked second website or participating in an event such as a campaign. In this way, member responses on the second website are collected by the behavior information management unit 26 of the website management server 22 and stored in the member behavior information database 24 in addition to the member behavior information ( Step S13).

  In another embodiment, the cookie data of the member can be used to distribute an online advertisement on a screen of a website that the member is browsing. As described above, it is preferable to use an external third-party system for distributing such online advertisements. In this case, the website management server 22 prepares an advertisement distribution target member list and advertisement content to be distributed, and provides it to the third party system. In addition, the segmented customer list is preferably composed of a list of segmented cookie data so that it can be directly used for distributing the online advertisement.

  The flowchart of FIG. 9 shows an example of the operation of the first business operator system 1 after providing the segmented customer list to the second business operator system 2. The first business operator system 1 can track the purchase behavior information stored in the purchase behavior information database 12 of all the customers who are the targets of the segmented customer list.

  For each customer in the segmented customer list, the system management server 11 starts from the date when the customer registers as a new member on the second website, that is, from the usage reception processing date of the in-store coupon 30 or the purchase behavior information thereof. Purchasing behavior information is traced from the date of the insight or the date of generation of the segmented customer list by dividing a certain time or period (step S21). It is preferable that the purchase behavior information is tracked by the segmentation processing unit 16 and is performed a plurality of times for each customer.

  Accordingly, it is possible to analyze the subsequent purchase and / or behavior information of the customer who has registered as a new member on the second website, and evaluate the effects of new member registration, marketing for new registered members, and branding effects. . The segmentation processing unit 16 can create a report of the analysis result and the evaluation, and can provide it to the second operator as necessary (step S22).

  Further, the first operator system 1 can update the segmented customer list stored in the segmentation database 13. The segmentation processing unit 16 performs insight again on the latest purchase behavior information of the customer tracked in step S21, and segments the customer again based on the result (step S23). This second insight can be executed based on the same standard as the first insight, or based on a different standard due to subsequent changes in circumstances or circumstances in the second business operator.

  The segmented customer list updated by the re-insight and segmentation can be provided to the second operator system 2 in the same manner (step S24). The second operator can re-execute the series of operations shown in the flowchart of FIG. 8 with corrections as necessary using the updated segmented customer list.

  The result of the re-insight and segmentation in step S23 is stored in the segmentation database 13 so that it can be identified by the PIN code and FSP card number together with the updated segmented customer list. When the purchase behavior information is tracked a plurality of times, a series of operations shown in the flow chart of FIG. 9 is repeatedly executed for each time, and the result of the insight and segmentation again and the updated segmented customer list are displayed in the segmentation database. 13 is stored.

  In another embodiment, the customer's latest purchase behavior information extracted from the purchase behavior information database 12 is integrated with the customer's behavior information stored in the member behavior information database 24 of the second business operator system 2; The insight and segmentation of step S23 can be performed. Thereby, the purchase and / or behavior information of the customer can be insighted with higher accuracy, and the accuracy of the updated segmented customer list can be further increased.

  The preferred embodiments of the present invention have been described in detail above. However, as will be apparent to those skilled in the art, the present invention is not limited to the above-described embodiments, and it goes without saying that various modifications or changes may be made thereto. For example, instead of the in-store coupon issued by the first business operator system 1 at the POS terminal, an online coupon issued on the first website is used, and new member registration on the second website is similarly performed. Profits can also be given to customers by coupons.

1 First operator system 2 Second operator system 3 Network 4 PC
5 Mobile terminal 10 Information collection processing system 11 System management server 12 Purchasing behavior information database 13 Segmentation database 17 Website management server 18 Coupon management server 21 System management server 22 Website management server 23 Member database 24 Member behavior information database 27 Advertisement distribution management server

Claims (9)

A first operator system comprising a purchase behavior information database for storing and storing purchase and / or behavior information including a customer ID for each customer;
A second operator system that provides a website to registered users, and
The first operator system attaches a unique identification code different from the customer ID for each customer to profit information provided on the condition of user registration of the website of the second operator system. To the plurality of customers, and using the identification code that the plurality of customers enter on the dedicated website to apply for the profit information after registering the user of the website, Segmentation in which behavior information is extracted from the purchase behavior information database, insight is performed, the plurality of customers are segmented based on the result of the insight, and the plurality of customers are respectively replaced with the identification codes A first process for generating a customer list;
For the plurality of customers, after purchasing a user of the website or applying for the profit information or after a predetermined period of time has elapsed since the generation of the segmented customer list, purchase and / or behavior information thereof is obtained from the purchase. A second process of updating the segmented customer list by extracting from the behavior information database, performing insight again, and re-segmenting the plurality of customers based on the result of the re-insight. An information collection processing system characterized by executing.   The information collection according to claim 1, wherein the first operator system provides the segmented customer list and / or the updated segmented customer list to the second operator system. Processing system.   The said 2nd provider system acquires the said identification code, when the said several customer inputs in the said exclusive website in order to apply for the said profit information, The Claim 1 or 2 characterized by the above-mentioned. Information collection processing system described.   The second operator system is characterized in that when the plurality of customers register the user of the website, each of the customers inputs and stores an e-mail address and / or acquires cookie data. The information collection processing system according to any one of claims 1 to 3.   The second business operator system can transmit information to the plurality of customers who have registered as a user of the website using the e-mail address or the cookie data. The information collection processing system according to claim 4.   The second provider system includes an advertisement distribution server for distributing information using the email address or the cookie data to the plurality of customers who have registered users of the website. The information collection processing system according to claim 5.   The information according to any one of claims 1 to 6, wherein in the first business operator system, the identification code is linked to the customer ID when the profit information is guided to the customer. Collection processing system.   The first operator system includes a segmentation database for storing at least one of the insights and results thereof, the segmented customer list, the second insights and results, and an updated segmented customer list. The information collection processing system according to claim 1, further comprising:   The information collection processing system according to any one of claims 1 to 8, wherein the profit information includes at least one of points, premiums, cashbacks, and free services given to customers. .

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