TW404128B - Program guide system with flip and browse advertisements - Google Patents

Program guide system with flip and browse advertisements Download PDF

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Publication number
TW404128B
TW404128B TW088106947A TW88106947A TW404128B TW 404128 B TW404128 B TW 404128B TW 088106947 A TW088106947 A TW 088106947A TW 88106947 A TW88106947 A TW 88106947A TW 404128 B TW404128 B TW 404128B
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Taiwan
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program
providing
scope
advertisement
patent application
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TW088106947A
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English (en)
Inventor
Edward B Knudson
Joel G Hassell
Connie T Marshall
Thomas R Lemmons
Steven J Reynolds
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United Video Properties Inc
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482—Interaction with lists of selectable items, e.g. menus
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H04N5/45—Picture in picture, e.g. displaying simultaneously another television channel in a region of the screen

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Marketing (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Description

4〇4l2S 五、發明說明（1) 發明背景 本發明係關於互動式雷满 給此種電視節目表使2視即目表’特別係關於呈現廣告 電：ΪΓ 見值ί星電視及廣播電視系統對觀賞者提供大量 ϋ視頻道。傳統上勘寂去·* .五—— * 、者係參考印刷的廣告節目時刻表來 決定特定時間播放的節目。 7 p吋J衣采 視節目表其允呼電視筋曰次更為晚近開發出互動電子式電 互動式節目表典型係於；：：示於觀5者的電視機上。 許使用者以不π二as二、； 接收機執行。此種節目表允 可浐干Γ θ ·έ同的不格式檢視電視節目單。例如使用者 J才曰不卽目表顯示以頻道 u又災用有 母順序)搜尋與分類節目】'運動4)或以名稱(亦即字 定節目單且按Ί:，,目:。使用者經由將打亮區置於預 可由節日主 可取得額外該節目資訊。使用去 按下_· 0Κ11鍵而·^定夫夹& / τ將打亮£置於節目單上並 者將打亮區置於節目單上並按；系，.先允許使用 具有割覽或交換顯示之節目表可產〆^擇錄影節目。 資訊的重叠顯示。渗!覽顯示含 J f二頻道含節目單 頻道的節目資m。使用去有使用者目月1J所轉頻道以外 他時門& ~ 使用者可使用游標鍵瀏覽其# β # 他時間的節目單而未改變見其他頻道及其 道的資訊。者疗錢-:頻道。父換顯示含有目前頻 使目别，道改變且交換顯示隨著更新。、上下調整鍵可 例如希望以·交換及劉覽顯示呈現的廣
58144.PTD :然交換顯示及瀏覽顯示有·用，但 4顯不有更多資例- … 者可能希望對此
、發明說明（3) 節目單顯示區可使用特殊效果 . 而藉節目表去除。 t拭、〉谷解、淡出# 佳特點、其性質及多種優點由附圖及後文較 佳具體例之詳細說明將顯然易明。 ιπ _良 週-iLj：簡單銳.明 圖1為一系統略圖，該系統可執斗 電視節目表。 丁很據本發明之互動式 圖2為類似圖1系統之系統之略 於根據本發明之網路節點。 員不伺服益如何疋位 =本發明之範例遙控之簡化平面圖。 圖4為略圖示例說明習知瀏覽顯示作業。 圖5為略圖示例說明習知交換顯示作業。 含有廣告之範卿顯示之略圖。 圖。為根據本發明含有廣告之另一範例劉覽顯示之略 圖8為略圖示例說明含有 亮而其可邀遊至根據本發有明廣之。廣之^^^ 圖9為根據本發明之範例含主 ^ 圖10為略園示例說明如何使二:父換顯示之略圖。 螢幕去除瀏覽或交換顯示。 殊效果由使用者之電視 圖11為流程圖示例說明提供一 特殊效果由使用者*g· # g '彳覽·.·，貞示步驟及使用 圖12為根據本發明之 :，4不之相關步驟。 圖13為耙壚太：二）-例父換，或劉覽顯示之略圖。 圃U為根據本發明之範例廣告之略圖。 圖
58144.PTD 第10頁 五'發明說明⑷e ml28 主而於可選擇廣告及根據本發明響應使用者選擇廣 二採行適當動作之相關步驟之流程圖。 里Ui-，、雜農^例之詳細銳明 32 = !:之範例節目表系統30顯示於圖1。主要設施 表ί資二觀！存節目表資訊例如電視節目 要：：二訂資訊，電視節目促銷資訊等。主 ，叹轭32也含有—廣告資料庫36用於儲存廣告資訊。 :m36之資訊可透過通訊鏈接4。傳輸至電視配送設 鏈接，微波鍵接，此等鏈接的組合…何其 路徑。若除了資料信號外希望透過鏈接4〇傳遞視訊信號》 /•L如::J告及促銷視訊），則以相對高頻寬鏈接例如衛 星鏈接優於相對低頻寬鍵接例如電話線。 ㈣如衛 電視配送設施38為-種g己送電視信號給使 如有線系統…廣播配送設施，或衛星電視；列 由主要設施32傳輸至電視配送設施3 J:二 節目表單資料例如節目時間、頻道、名稱、說 的節目資訊也包括付費節目資料例如個別節 = 式訂購時訂購用之電話號碼等…設施32傳輸：：脈波 送設施38之廣告資訊包括各種產品及服務之文字= 視訊廣告。若有所需，若干節目表及廣告資訊可於2及 施32以外之設施使用資料來源.提供。』如有關付費^要設 麟處理（例如帳單資料等）相關資.料可由㈣處理^目„訂 五、發明說明（5) 統產生，該系統須與主要 分開。同理’廣告資訊可 主要設施32及電視配送設 無論來源如何，若有所 施3 8之词服器4 2。伺服器 電視配送設施3 8透過通 給多數使用者之使用者電 任何可提供電視給使用者 力來執行互動式電視節目 鏈接，衛星鏈接，廣播鏈 組合。任何適當通訊方案 包括合規頻帶傳輸，非合 輪，纜線傳輸，衛星傳輸 送服務（MMDS)傳輸等。 右有所需’節目表資料 或透過合規頻帶路徑例如 為δίΐ可使用多種適當技術 廣告可使用非合規頻帶調 視訊廣告也可以此等方式 使用一或多數位頻道配送 於配送文字及圖形。 各使用者有一部接收機 接收機48，但可為其他適 機’其中類似數位接收機 設施3 2分開 由廣告設施 施38分開。 需廣告資訊 4 2可處理文 訊路徑4 6配 視設備4 4。 之適當設備 表。路徑4 6 接或其他適 皆可用於透 規頻帶傳輸 ，透過空氣 也與電視配送設施3 8 產生，廣告設施係與 可維持於電 字、圖形及 送節目表及 使用者電視 ’其含有足 可為有線鍵 當鍵接或此 過路徑4 6傳 ，數位傳輸 傳輸，多頻 視配送設 視訊》 廣告資訊 設備可為 夠處理能 接，光纖 等鏈接的 輸資料， ’類比傳 道多點配 可於路徑46透過非合規頻帶頻道 垂直淹沒間隔（VBI)配送。廣告 之任一種配送。例如文字及圖形 變器透過非合規頻帶頻道配送。 配送，但大量視訊資訊於路徑4 6 更為有效。此種數位頻道也可用 其可為典型數位接收機例如數位 當電，視設備J列如先進電視接收 電路的.電路已經整合於電視機或
第12頁 ^04128 五、發明說明（6) 個別電腦電視（PC/TV)。節目表資料定期配送至數位接收 機48 »電視配送設施38也定期抽樣調查數位接收機48有關 某些資訊（例如付費節目帳戶資訊或已經使用局部產生的 授權技術而購買且觀賞的節目相關資訊）。主要設施32較 佳含有一處理器來處理資訊配送任務。各數位接收機48較 佳含有一處理器來處理於數位接收機48執行節目表應用程 式之相關任務。電視配送設施38含有一處理器來處理配送 節目表及廣告資訊之相關任務。 、 各數位接收機48典型係連結至選擇性的錄影帶錄影機5〇 故可錄影選定的電視節目。各錄影機5〇係連結至電視Μ。 為了錄影節目，數位接收機48調整至特定頻道並發送控制 信號給錄影機50(例如使用紅外光發射器43)其 5 0於適當時間開始及停止錄影。 視2接收機48執行的互動式電視節目表期間，電 視即目早可顯示於電視52上。各數位接收機仏、 = 及電視機52可由一或多部遙控器54或任何其他適去： 介面例如無線鍵盤、㉟氣、軌跡球、專屬合以 通訊路徑46較佳具有足夠頻寬來允許除了非視 及廣告資料外，電視配送設施38可配送常規電指1 Ρ表 費節目’廣告及其他促銷視訊及其他視訊資：:：二，付 。多個電視及音頻頻道（類比、數位或類比位，收 透過通訊路徑4 6提供給數位接.·收機4又。若有、數;位）可 及廣告資訊可由一或多配送設施.配送，該等設施係
58144.PTD 第13頁 五、發明說明（7) 與電視配送設施38分開且佶爾偽1 徑配送。 刀開且使用與通訊路祕分開的通訊路 某些功能例如付費節目購買功能可 透過通訊路徑46發送資料給電視配送設刷。若卜8 ί!料可；；電話線或其他分開通訊路徑發送 此係使用與電視配送設施38分開的設施： 數位接收機48的通訊可直接使用分開設施完成β Ρ刀涉及 式訂講額外資訊、產品或服務。此等訂購 可由履…49及51執行。若有所需訂講可直接發 仃設施例如透過鏈接53其可為電話鏈接、網際 ：，履 $當通訊鏈接發送至履行設施51。訂單也可‘過鏈 J至：：配运設施38，⑤此處使用電視配送設 統。於電視配送設施38處理使用者的訂 施38透過鏈接55傳輸訂單給履行設施4g。 視配送5又 46術可用於配送廣告關聯視訊。例如若各路徑 m统類比電視頻道，則一或多個頻道可用於支 支ΐ十。用於支援數位頻道之各類比頻道頻寬可 之此等數位頻道。若有所需，視訊可 3服盗42於此等數位頻道以連續迴圈配 ==機48之資訊用於決定當時間到欲顯示= 調制哪個數位頻道。另外視訊可為隨選視訊。採 匕種辦法，&位接收機48與伺服器42可協商而決定提供
If ^視!1的頻道。來自主要設··施32或汾開設施之視訊較佳 使用此等或其他適當技術配送至使用者電視設備44。 五、發明說明（8) 如圖2所示，伺服器42之能力可使用位在網路節點58之 词服器56提供。伺服器例如伺服器5 6可用於取代伺服器 42 ’或可與位在電視配送設施的伺服器42合併使用。 廣告之圖形資訊可定期（例如每日一次）下载至圖1之數 位接收機48並局部儲存。當於數位接收機48執行的節目表 有需要時，圖形資訊可局部存取。另外，圖形資訊可以連 續匕圈配置乂供於路徑46之一或多數位頻道上〇採用此種 連續迴圈配置，較佳定期下載一映對表指示最近圖形資訊 μ在4置”·σ數位接收機4 8 (例如每日一次）。如此允許更新 —位頻道的内容β數位接收機48之節目表可使用映射表而 疋，於數位頻道的所需圖形資訊。另一種辦法涉及使用伺 例如伺服器42或伺服器56(圖2)而於數位接收機48與 圖玄=器已經協商而建立下載操作後提供圖形資訊。然後 數位；Πί或其他適當集合可由词服器下載至 = = = :特定數位頻道位置…責下載指令 新則可定期更新圖形=資訊所在位置之飼服器也定期更 給ϊ::i:二訊可使用配送節目表資料的相同路徑提供 用鏈2 ίϊ配來自圖1資料庫36之廣告資料可使 48。文字資訊可局路徑46提供給數位接收機 如每日一次）。。卩儲存於數位接收機48且定期更新（例 、文子貝Λ、圖形資訊及·視訊也可使用此等技術的
58144.PTD 第15頁
組合或任何其他適當技術配送。 若有所需，廣告相關資訊（無論為視訊、圖形、文字或 視訊、圖形與文字的組合）可基於使用者的興趣由使用者 與節目表互動而呈現給使用者。此係說明於Knudson等人 之美國專利申請案第09/ 034, 939號，申請日1 998年3月4 曰’併述於此以供參考。 、可用於操作於使用者電視設施44上執行的節目表之適當 遙控器60顯示於圖3。遙控器60有游標 购，頻道増減鍵66。遙控器6。也有多鍵種其他選控 及使用者電視設施的鍵，但未顯示出以免使附圖太過複 習知節目表瀏覽顯示配置顯示於圖4。使用者數位接收 機戶^轉的目前頻道視訊（亦即使用者正在觀賞的目前頻道） 顯示於使用者電視螢幕68上。當使用者按下遙控游標鍵 時，瀏覽顯示70提供於螢幕68頂上作為重疊顯示。最初， 瀏覽顯示70含有目前頻道及時間的節目單資訊（例如頻道6 及^午10點3 0分），如圖4之上方螢幕所示。若使用者按下 游標鍵，顯示於螢幕68之目前頻道視訊未變，但瀏覽顯示 70之節目單資訊改成下一頻道（例如頻道7)，如圖4之;^ ^ f ^所示。如箭頭72指示，使用者可使用游標鍵瀏覽節目 =有關多種其他頻道及時間而未干擾顯示於螢幕68上之目 前頻道視訊。若使用者找到感興趣的目前正在播出節目， ^ ^用ΐ可按下遙控"〇Γ鍵.其指示、節目表調制該節目的 頻道。备割覽顯示之節目單為未·來節目時，按下·, 〇κ"鍵指
--40412^ 五、發明說明（11) 品及服務。装Λ & π Μ 有所需，廣告82可由使用者選擇（例如使用 B# ^ ^若廣告82可選擇，則當使用者選擇廣告82 ώ s卩一加由订多種動作。廣告82的内容可循環（亦即定期 告替代）》當廣告循環時各廣告間可提供淡 出。
Si : ΐ不80最初由使用者按下游標鍵62激發時，瀏覽 •Hfil ^目前頻道（例如頻道6)及時間的節目單84，如 S -幕顯示。若使用者按下游標鍵62，則顯示於螢 下一瓶.¾ Λ頻道視訊未變，但瀏覽顯示8〇之節目單84改成 干，^去頻道7)，如圖6之下螢幕所示。如箭頭86指 k千媒龍可使用游標鍵來瀏覽多種其他頻道的節目單而 發幕78之目！頻道的視訊。若使用者使用劉 指亍節目；^ Μ到感興趣的—目，則使用者可按下"GK"鍵64 夺曰不卽目表轉到該節目的頻道。 如圖7所示，節目表可提供瀏覽顯示88， Μ覽於目前時間以外的時間排程播出的之節 頭鍵9〇指示使用者使用左及右游標鍵6 時，按下"〇Κ"鍵64可指示節目表設定該節二目 程該節目的錄影。如同圖6之配置，圖7 t醒=排 廣告9 4。 幻覽顯不8 8含有 古擇廣告如廣告82及94，貝刚顯示 冗區，如圏8所示。當圖8之瀏·置顯示丨〇 γ動打 螢幕1 0 6時（仏丨Λ你田土、, A & 初重疊顯示於 里爷 n例如使用者百次按下·游標鍵64時），μ « * 了 ’ 即目表提
第18頁 :、發明說明（12) ^04128 ' -— 供打亮區108位於節目單11{)，如圖8之上營幕所示。若使. 用者按下向上游標鍵6 2，則節目單丨丨〇改成下一頻道之節. 目單而打亮區108仍然位於節目單上。若使用者按下向下 游標鍵62，則節目單110未變。但打亮區1〇8位於廣告 112，如圖8之中間登幕所示。進一步致動向下游標鍵⑴旨 不節目表以前一頻道之節目單（例如頻道丨之節目單）替代 現有節目單11〇(例如頻道2之節目單），如圖8之下螢幕所 示。當瀏覽顯示係如圖8之下螢幕所示時，進一步致動向 下游標鍵62可進一步捲動節目單但不會移動打亮區1〇8。 當瀏$顯示係如圖8之下蠻幕所示時，致動向上游標鍵62 將打亮區1 0.8移回節目單11 〇，而未改變節目單丨丨〇之頻 道° 另一種節目表允許使用者選擇廣告例如廣告82及94之方 ，係提供特定遙控按鈕。若有所需，左及右游標鍵可用於 存取廣告（例如節目單左側或右側之鑲板廣告）。 含有廣告98之節目表交換顯示96示於圖9。使用者（亦即 數位接收機48)所轉之目前頻道視訊顯示於螢幕1〇〇 ^當 用者按下適當鍵例如頻道增減鍵6 6 (圖3 )時，提供交換曰 示96作為螢幕100頂上的重疊顯示。如圖9之上螢'幕所、示， 交換顯示9 6含有目前頻道（例如頻道6 )之節目單〗〇 2。若 用者按下頻道增減鍵66，則顯示於螢幕丨〇〇上的目前頻右首 視訊改成次一頻道（例如頻道7)，及交換顯示Μ之節目= 1 〇2也改成次一頻道（例如頻道？），如圖9之下螢幕所示 本發明之另一方面係有關由螢幕上去除節目單顯示=彳如
--104128---- 五、發明說明（13)
瀏覽顯示及交換顯示。瀏覽顯示可於〜段I 鐘）時間後去除’表示使用者已不再有興趣递（例如5刀 、趣剧覽該銘 單。交換顯示（當使用者使用頻道鍵改變海 p日 可於更短時間（例如5秒）後去除。 自動出現） :目表可使用特效由營幕去除節目單顯示 ，顯示。此種特效（垂直滑動）示例說明於圖1〇 :交換顯示U4重疊顯示於圖i。之上螢幕116 ㈡ ^例如若顯示U4為㈣顯示則為5分鐘後，或^適^ = 為交換顯示則為5秒後）後，節目表自動將顯示ιι4 = 11 6滑出，如圖1 〇之中及下螢幕j i 6所示。 圖10之滑動效果僅為一種特效範例其可用於 除節目單顯示。任何適當之特效皆可用於去除此種顯示。 適當特效範例包括滑動、溶解、塌陷、彈跳’、' 等。 η涉等特效由螢幕去除節目單顯示之步驟顯；於圖 11三於步驟118，節目單提供使用者選擇用於去除節目單 之卽目表所需特效的機會。使用者可由節目 手冊做此選擇。使用者也可不選擇或以其他方式取J使用 :寺效》於步驟12。，節目表提供節"顯 吏 顯示於使用者電視設備4 4之螢墓w你丨4你 、 寬 幕卜經適當時間後(例如若== 丄用者的電視勞 使用ί i Λ示則為_5秒後)’節目表於步驟m g * _ 矛、郎目單顯示（例如交換或瀏覽顯示）。 即目表可於步驟122使用内設，的特效， ; 由使用者選用的特效。.一次了於步驟118使用
58144. 第20頁 五、發明說明（14) 另種含有廣告之瀏覽及交換顯示配置顯示於圖12。螢 幕124含有尺寸較小的視訊窗126含有使用者（亦即數位接-收機48)所調該頻道之視訊。螢幕124也含有廣告i28a、 128b及128c«商標130及含目前時間及目前頻道之一區丨 也含於螢幕124。節目單134可提供於螢幕124鄰近較小尺 寸視訊窗126。節目單134可含有頻道資訊136、名稱資訊 1 3 8及小圖誌1 4 〇 (例如用於顯示額定資訊，關閉索引熊 等）。 類似圖6-9所示瀏覽及交換節目單顯示區，節目單顯示 區1 42含有單一節目單（對圖丨2之範例為節目"ER")且箬有 所需可含一或多個廣告。但因視訊窗丨2 6之尺寸縮小（亦即 佔據面積小於全螢幕），故無需重疊顯示節目單顯示區142 於目前頻道頂上。 節目單顯示區142可以瀏覽模或交換模操作。使用者可 藉由致動游標鍵或其他適當鍵而激發瀏覽模。進一步使用 游標鍵於瀏覽模則指示節目表改變節目單〗34為新頻道而 未更動視訊窗126之頻道《若有所需向左及向右游標鍵可 用於瀏覽不同時間的節目單。致動"〇κ"鍵64指示節目表將 視訊窗1 2 4之頻道改成目前節目單的頻道。使用者可藉致 動頻道增減鍵或其他適當鍵而激發交換模。於交換模進一 步使用頻道增減鍵可指示節目表對視訊窗丨26及節目單i 34 二者同時改變頻道。若有所需可刪除廣告丨28c而對節目單 1 3 4及視訊窗1 2 6提供更多空間使甩，者可使用特定（例如 專屬鍵或數字鍵）遙控按鈕或使·用向左及向右游標鍵（該種
58144.PTD 第21頁 --~·- 五、發明說明（15) 情況下，向左及向右游標鍵未用於瀏覽不 單）而遨遊至鑲板廣告例如廣告128a&128bβ的Ρ目 廣Ϊ:1 有Τ，？告圖6~9及12所示節目單顯示區的 廣有視訊文字及圖形。若有所需多於一的_ 於各節目單顯示。 赝。了顯不 廣告如圖6-9及12所示可被選擇。使用者可使用 如使用特定遙控遨遊鍵遨遊至可選擇的廣告广一 者已經遨遊至指定廣告，使用者可使用"〇κ" 該：口。若有所需可使用任何其他適當技術來選擇廣：。 4用可選擇廣告的相關步驟示於圖14。於步驟Η*, 目^以交換或瀏覽顯示提供可選擇廣告。於步驟146 , 用者選f廣告。於步驟148 ’節目表採行適當動作。若廣 告係目前正在播出的電視節目廣I，則節目表對使用者接 ，整至該節目的機會。若廣告為未來電視節 貝郎目表對使用者提供設定該節目的提醒鈐的機會。若有 =需，節目表可對使用者提供錄影節目的機會。可訂購觀 貝付費及隨選視訊（V〇D)節目。當廣告係對特定電視頻道 的f告時’選擇該廣告將指示節目表對使用者提供該頻道 =節目棚表。選擇某些廣告可要求額外資訊（例如有關 即目 '產品或服務資訊）。若使用者選擇有關此種查詢的 廣告’則於步驟148節目表可處理手冊及參考文獻的請求 以及其，額外資訊的查詢。選擇式廣告也用於促銷貨品及 服務。若使用者於步驟1 46選.擇此種肩告，則節目表系統 於步驟148處理正在廣告貨品或.服務的訂單。
58144.PTD 第22頁 10412-8 五、發明說明（16) 界人士可未悖離 前文僅用於舉例說明本發明之原理， 本發明之範圍及精髓做出多種修改。
58144.PTD 第23頁

Claims (1)

  1. 六、申請專利範圍 1. 一種系 視設備，該 提供互動 供，其含有 提供廣告 幕，其含有 2. 如申請 置進一步包 3. 如申請 置進一步包 4. 如申請 置進^ 一步包 5. 如申請 接收機於該 6. 如申請 訊’該系統 一電視配 及 統，其中一互動式電視節目表實 系Μ含： 表實知於使用者電 式電視節目表之裝置，用於對節目 一指定頻道之視訊；以及 宝参权 之裝置，用於提供節目單顯示區於節目 一單一頻道之節目單及廣告。 專利範圍第1項之系統，其τ該提供 含提供含有文字之廣告之裝置。 ° " 專利範圍第1項之系統，其中該提供廣告之裝 含提供含有圖形之廣告之裝置。 、 σ 义 專利範圍第1項之系統，其中該提供廣告之裝 含提供含有視訊之廣告之裝置。 專利範圍第1項之系統’其進一步包含一數位 接收機秋行互動式電視節目表。 專利範圍第1項之系統，其中該廣告含有視 進一步包含： 送設施用於配送電視節目至使用者電視設備； 了視訊伺服器位於電視配送設施用於提供廣告至使用者 電視設備。 、 7 ·如申請專利範圍第1項之系統，其中該廣告含有視 訊’該系統進一步包含： =電視配送設施用於配送電·視節a至使用者電視設備； 複數網路節點用於提供電視節·目至使用者的電視設備；
    58144.PTD 第24頁 六、申請專利範圍 4〇4128 及 至少一視訊伺服器位於網路節點之一用於提供含視訊之 廣告至使用者電視設備。 8. 如申請專利範圍第1項之系統，其中該提供廣告之裝 置進一步包含提供可選擇式廣告之裝置》 9. 如申請專利範圍第1項之系統，其進一步包含循環廣 告内容之裝置。 1 0.如申請專利範圍第1項之系統，其進一步包含： 循環廣告内容之裝置；及 當廣告循環時介於廣告間提供淡出之裝置。 11.如申請專利範圍第1項之系統，其中該節目單顯示區 為一種瀏覽顯示，該系統進一步包含於節目表螢幕提供瀏 覽顯示之裝置。 1 2.如申請專利範圍第1項之系統，其中該節目單顯示區 為一種瀏覽顯示，該系統進一步包含提供瀏覽顯示於節目 表螢幕重疊顯示於指定頻道之視訊上。 1 3.如申請專利範圍第1項之系統，其中該含有節目單及 廣告之節目單顯示區為一種含有節目單及廣告之瀏覽顯 示，該系統進一步包含： 重疊顯示裝置用▼重疊顯示瀏覽顯示於指定頻道之視訊 上；及 ^ 提供打亮區之裝置；及 遨遊裝置用於遨遊打亮區由·節目單至廣告。 1 4.如申請專利範圍第1項之系·統，其中該含有節目單及
    58144.PTD 第25頁 ^04128 六、申請專利範圍 廣告之節目單顯示區為一 示，該系統進一步包含： 重疊顯示裝置用於重疊 上；及 提供打亮區之裝置； 遨遊裝置用於遨遊打亮 改變裝置，當打亮區係 節目單。 15. 如申請專利範圍第1 為一種交換顯示，該系統 表螢幕重疊顯示於指定頻 16. 如申請專利範圍第1 尺寸縮小的視訊窗含於節 17. 如申請專利範圍第1 尺寸縮小的視訊窗含於節 該節目單顯示區為一種瀏 1合.如申請專利範圍第1 尺寸縮小的視訊窗含於節 該節目單顯示區為一種交 1 9.如申請專利範圍第1 效去除節目單顯示區之裝 2 0.如申請專利範圍第1 拭去除節目單顯示區之裝 2 1.如申請專利範圍第1 種含有節目單及廣告之瀏覽顯 顯示瀏覽顯示於指定頻道之視訊 區由節目單至廣告；及 於廣告時用於改變於瀏覽顯示之 項之系 進一步 道之視 項之系 目表螢 項之系 目表螢 覽顯示 項之系 目表螢 換顯示 項之系 置。 項之系 置 項之系· 統，其中該節目單顯示區 包含提供交換顯示於節目: 訊上之裝置。 統，其進一步包含提供以 幕之視訊窗之裝置。 統，其進一步包含提供以 幕之視訊窗之裝置，其中 〇 統，其進一步包含提供以 幕之視訊窗之裝置，其中 〇 統，其進一步包含使用特 統，其進一步包含使用擦 統，其進一步包含對節目
    iliii 58144.PTD 第26頁 404126 六、申請專利範圍 單顯示區提供多於一種廣告之裝置。 2 2.如申請專利範風，其進一步包含於節目 單顯示區提供與/指定頻道不同頻道之銪目單之裝置。 2 3.如申請專利範圍第1項之系統，其中該廣告為促銷一 節目之選擇式廣告，該系統進一步包含當選擇該廣告時錄 影該絶目之裝置。 24.如申請專利範圍第1項之系統，其中該廣告為某種產 品之選擇式廣告，該系統進一步包含當選擇該廣I時訂購 該產品之裝置。 2 5. —種使用於使用者電視設備執行之一互動式電視節 目表之方法，該方法包含下列步驟： 對一節目表螢幕提供互動式電視節目表，其含有指定頻 道之視訊；以及 提供一節目單顯示區於節目表螢幕，其含有一單一頻道 之節目單及廣告。 2 6.如申請專利範圍第2 5項之方法，其中該提供廣告之 步驟進一步包含提供含有文宇之廣告之步驟。 2 7.如申請專利範圍第25項之方法，其中該提供廣告之 步驟進一步包含提供含有圖形之廣告之步驟。 2 8.如申請專利範圍第25項之方法，其中該提供廣告之 步驟進一步包含提供含有視訊之廣告之步驟。 2 9.如申請專利範圍第25項之方法，其進一步包含於數 位接收機執行該互動式電視節·，目表之#驟。 3 0.如申請專利範圍第2 5項之·方法，其中該廣告含有視
    58144.PTD 第27頁 —^ 404126 _ 六、申請--—--—^: 該方法進一步包含下列步驟： 使用一電視配送設施配送電視節目至使用者 設備； 及 .. ^ VL· 〇 使用一位於電視配送設施之視訊伺服器提供含視訊之廣 D至使用者電視設備。 * 31.如申請專利範圍第25項之方法，其中該廣告含有視 。凡’該方法進一步包含下列步驟： 使用一電視配送設施配送電視節目至使用者電視設備； 使用複數網路節點提供電視節目至使用者電視設備；及 使用一位於其中一個網路節點之視訊伺服器提供含視訊. 之廣告至使用者電視設備。 ,3 2.如申請專利範圍第2 5項之方法，其中該提供廣告之 步驟進一步包含提供一選擇式廣告之步驟。 33.如申請專利範圍第25項之方法，其進一步包含循環 廣告内容之步驟。 3 4.如申請專利範圍第2 5項之方法，其進一步包含下列 步驟： 循環廣告内容；及 當廣告循環時介於廣告間提供一淡出。 。35.如申請專利範圍第25項之方法其中該節目單顯示 為潘】覽顯不，該方法進一步包含於節目表螢'幕提供潜]覽 顯示之步驟。 。3 6,如中請專利範圍第25項.之方法八其中該節目單顯示 區為瀏覽顯示，該方法進一步包.含提供瀏覽顯示於節目表
    第28頁 -404186--- 六、申請專利範圍 螢幕重疊於指定頻道之視訊上。 3 7.如申請專利範圍第25項之方法，其中該含有節目單 及廣告之節目單顯示1為含有節目單及廣告之瀏覽顯示， 該方法進一步包含下列步驟： 重疊瀏覽顯示於指定頻道之視訊上；及 提供一打亮區；及 提供使用者由節目單遨遊至廣告的機會。 3 8.如申請專利範圍第25項之方法，其中該含有節目單 及廣告之節目單顯示區為含有節目單及廣告之瀏覽顯示， 該方法進一步包含下列步驟： 重疊瀏覽顯示於指定頻道之視訊上；及 提供一打亮區； 提供使用者由節目單遨遊至廣告的機會；及 當打亮區係於廣告時對使用者提供改變瀏覽顯示之節目 單的機會。 3 9.申請專利範圍第25項之方法，其中該節目單顯示區 為交換顯示，該方法進一步包含提供交換顯示於節目表螢 幕上重疊顯示於指定頻道之視訊上之步驟。 4 0.如申請專利範圍第2 5項之方法，其進一步包含提供 以尺寸縮小的視訊窗含於節目表螢幕之步驟。 4 1.如申請專利範圍第2 5項之方法，其進一步包含提供 以尺寸縮小的視訊窗含於節目表螢幕之視訊窗之步驟，其 中該節目單顯示區為瀏覽顯示·_。 4 2.如申請專利範圍第2 5項之方法，其進一步包含提供
    58144.PTD 第29頁 404128 六、申請專利範圍 以尺寸縮小的視訊窗含於節目表螢幕之視訊窗之步驟，其 中該節目單顯示區為交換顯示。 43. 如申請專利範圍第25項之方法，其進一步包含使用 特效去除節目單顯示區之步驟。 44. 如申請專利範圍第25項之方法，其進一步包含使用 擦拭去除節目單顯示區之步驟。 4 5.如申請專利範圍第2 5項之方法，其進一步包含對節 目單顯示區提供多於一種廣告之步驟。 4 6.如申請專利範圍第25項之方法，其進一步包含於節 目單顯示區提供與指定頻道不同頻道之節目單之步驟。 47.如申請專利範圍第25項之方法，其中該廣告為促銷 一節目之if擇式廣告，該^進一步包含當該廣告被選定 時錄影該節目之步驟。 4 8.如申請專利範圍第25項之方法，其中該廣告為產品 之選擇式廣告，該方法進一步包含當該廣告被選定時訂購 該產品之步驟。 4 9. 一種系統，其中一互動式電視節目表實施於使用者 電視設備*該系統包含： 提供一節目表裝置之裝置，用於提供含有一節目單顯示 區之節目表螢幕；以及 去除節目單顯示區之裝置，用於使用特效去除該節目單 顯充-區。 5 0.如申請專利範圍第4 9項·之系統乂其中該去除節目單 顯示區之裝置包含使用擦拭去除節目單顯示區之裝置。
    58144.PTD 第30頁 六、申請專利範圍 51.如申請專利範圍第49項之系 裝置用於對使用者提供選擇所需用、進一步包含提供 區的機會。 用於去除節目單顯示 52. —種使用於使用者電視設備執 表之方法，該方法包含下列步驟：丁之互動式電視節目 提供一節目表螢幕’其含有一節 使用特效去除該節目單顯示區，早顯示區；以及 5 3.如申請專利範圍第52項之方法， 顯示區之步驟包含使用擦拭去除節目、該^去除節目單 54.如申請專利範圍第52項之方法，其不一品之步称。 步驟用於對使用者提供選擇所需特效用'進一步严含提供 區的機會。 竹欢用於去除節目單顯示 5 5，一種系蝮，其中一互動式電視 電視設備，該系統包含： 目表貫施於使用者
    56. 如申請專利範圍第55項之系統，其中該提供節目單 顯示區之裝置進一步包含提供一瀏覽顯示之裝置。 57. 如申請〜專利範圍第55項之系統，其中該提供節目單 顯示區之裝置進一步包含提供一交換顯示之裝置。 58. 種使用於使用者電視設備執_ 4亍之互動式電視節目 表之方法，包含下列步驟： 六、申請專利範圍 提供一節目表螢幕附有互動式電視節目表其含有一指定 頻道之尺寸縮小的視訊窗；及 提供一節目單顯示區於節目表螢幕其含有單一頻道之一 節目單。 5 9.如申請專利範圍第58項之方法，其中該提供節目單 顯示區之步驟進一步包含提供一测覽顯示之步驟。 6 0.如申請專利範圍第58項之方法，其中該提供節目單 顯示區之步驟進一步包含提供一交換顯示之步驟。
    58144.FTD 第32頁
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