KR101716532B1 - 광고를 이용한 애플리케이션 타겟팅 - Google Patents

광고를 이용한 애플리케이션 타겟팅 Download PDF

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KR101716532B1
KR101716532B1 KR1020127018370A KR20127018370A KR101716532B1 KR 101716532 B1 KR101716532 B1 KR 101716532B1 KR 1020127018370 A KR1020127018370 A KR 1020127018370A KR 20127018370 A KR20127018370 A KR 20127018370A KR 101716532 B1 KR101716532 B1 KR 101716532B1
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application
computing device
advertisement
processor
application program
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KR20120104354A (ko
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라쉬드 퀘레쉬
아쉬위니 바르마
비네이 굽타
스코트 마이클 브래그
프란시스 엑스 도허티
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마이크로소프트 테크놀로지 라이센싱, 엘엘씨
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S5/00—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations
    • G01S5/0009—Transmission of position information to remote stations
    • G01S5/0018—Transmission from mobile station to base station
    • G01S5/0027—Transmission from mobile station to base station of actual mobile position, i.e. position determined on mobile

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020127018370A 2009-12-15 2010-12-06 광고를 이용한 애플리케이션 타겟팅 Expired - Fee Related KR101716532B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/638,605 2009-12-15
US12/638,605 US20110145063A1 (en) 2009-12-15 2009-12-15 Targeting applications with advertisements
PCT/US2010/059107 WO2011081788A2 (en) 2009-12-15 2010-12-06 Targeting applications with advertisements

Publications (2)

Publication Number Publication Date
KR20120104354A KR20120104354A (ko) 2012-09-20
KR101716532B1 true KR101716532B1 (ko) 2017-03-27

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Country Status (6)

Country Link
US (1) US20110145063A1 (enExample)
EP (1) EP2513853A4 (enExample)
JP (1) JP5612122B2 (enExample)
KR (1) KR101716532B1 (enExample)
CN (1) CN102782715B (enExample)
WO (1) WO2011081788A2 (enExample)

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Also Published As

Publication number Publication date
WO2011081788A3 (en) 2011-09-09
WO2011081788A2 (en) 2011-07-07
JP5612122B2 (ja) 2014-10-22
KR20120104354A (ko) 2012-09-20
EP2513853A2 (en) 2012-10-24
US20110145063A1 (en) 2011-06-16
EP2513853A4 (en) 2014-12-10
CN102782715B (zh) 2016-04-27
CN102782715A (zh) 2012-11-14
JP2013513892A (ja) 2013-04-22

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