JP5612122B2 - 広告によるアプリケーションのターゲッティング - Google Patents

広告によるアプリケーションのターゲッティング Download PDF

Info

Publication number
JP5612122B2
JP5612122B2 JP2012544600A JP2012544600A JP5612122B2 JP 5612122 B2 JP5612122 B2 JP 5612122B2 JP 2012544600 A JP2012544600 A JP 2012544600A JP 2012544600 A JP2012544600 A JP 2012544600A JP 5612122 B2 JP5612122 B2 JP 5612122B2
Authority
JP
Japan
Prior art keywords
application
advertisement
application program
computing device
processor
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
JP2012544600A
Other languages
English (en)
Japanese (ja)
Other versions
JP2013513892A5 (enExample
JP2013513892A (ja
Inventor
クレシ，ラシッド
ヴァルマー，アシュウィニ
グプタ，ビネイ
ブラッグ，スコット・マイケル
ドゥハティ，フランシス・エックス
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Corp
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of JP2013513892A publication Critical patent/JP2013513892A/ja
Publication of JP2013513892A5 publication Critical patent/JP2013513892A5/ja
Application granted granted Critical
Publication of JP5612122B2 publication Critical patent/JP5612122B2/ja
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S5/00—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations
    • G01S5/0009—Transmission of position information to remote stations
    • G01S5/0018—Transmission from mobile station to base station
    • G01S5/0027—Transmission from mobile station to base station of actual mobile position, i.e. position determined on mobile

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Probability & Statistics with Applications (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
JP2012544600A 2009-12-15 2010-12-06 広告によるアプリケーションのターゲッティング Active JP5612122B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/638,605 2009-12-15
US12/638,605 US20110145063A1 (en) 2009-12-15 2009-12-15 Targeting applications with advertisements
PCT/US2010/059107 WO2011081788A2 (en) 2009-12-15 2010-12-06 Targeting applications with advertisements

Publications (3)

Publication Number Publication Date
JP2013513892A JP2013513892A (ja) 2013-04-22
JP2013513892A5 JP2013513892A5 (enExample) 2014-01-30
JP5612122B2 true JP5612122B2 (ja) 2014-10-22

Family

ID=44143950

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2012544600A Active JP5612122B2 (ja) 2009-12-15 2010-12-06 広告によるアプリケーションのターゲッティング

Country Status (6)

Country Link
US (1) US20110145063A1 (enExample)
EP (1) EP2513853A4 (enExample)
JP (1) JP5612122B2 (enExample)
KR (1) KR101716532B1 (enExample)
CN (1) CN102782715B (enExample)
WO (1) WO2011081788A2 (enExample)

Families Citing this family (41)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101581525B1 (ko) * 2011-09-22 2015-12-30 엠파이어 테크놀로지 디벨롭먼트 엘엘씨 로케이션에 대한 후원된 게임 콘텐츠의 장르 및 게임능력별 매칭
US20190119145A1 (en) * 2011-10-14 2019-04-25 Google Inc. Methods, apparatuses, and computer-readable media for automatic ad campaign creation
US20130159103A1 (en) * 2011-12-16 2013-06-20 AppLovin Corporation Advertisement Selection Based on Mobile Applications
KR101888123B1 (ko) * 2011-12-30 2018-08-13 네이버 주식회사 모바일 어플리케이션 정보를 이용한 광고 타겟팅 시스템 및 그 방법
US20140074601A1 (en) * 2012-09-07 2014-03-13 Asher Delug Methods and systems for mobile ad targeting
US20130325607A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Mobile-2-web retargeting
WO2014022272A1 (en) * 2012-07-30 2014-02-06 Yahoo! Inc. Systems and methods for implementing a mobil application based online advertising system
US20140074570A1 (en) * 2012-09-10 2014-03-13 Super Transcon Ip, Llc Commerce System and Method of Controlling the Commerce System by Presenting Contextual Advertisements on a Computer System
US9276917B2 (en) * 2012-09-11 2016-03-01 Blackberry Limited Systems, devices and methods for authorizing endpoints of a push pathway
US20140089082A1 (en) * 2012-09-21 2014-03-27 Xerox Corporation Method and system for online advertising
CN103404113B (zh) * 2013-01-18 2016-12-28 华为技术有限公司 一种通知推送方法、装置和系统
US20140236725A1 (en) 2013-02-21 2014-08-21 Moasis Global Inc. Systems and Methods for Presenting and Delivering Content
US9135292B1 (en) * 2013-04-08 2015-09-15 Google Inc. Selecting a template for a content item
EP3454594B1 (en) * 2013-06-11 2020-11-04 Seven Networks, LLC Offloading application traffic to a shared communication channel for signal optimisation in a wireless network for traffic utilizing proprietary and non-proprietary protocols
CN103327110B (zh) * 2013-06-28 2016-05-25 腾讯科技（深圳）有限公司 一种信息推送方法和系统
US9654581B2 (en) * 2014-05-30 2017-05-16 Apple Inc. Proxied push
JP6330239B2 (ja) * 2014-09-04 2018-05-30 株式会社コナミデジタルエンタテインメント 管理装置、およびプログラム
KR101657966B1 (ko) * 2014-10-28 2016-09-20 주식회사 모비데이즈 멀티채널링을 이용한 게임센터 제공방법 및 제공시스템
WO2016065592A1 (zh) * 2014-10-30 2016-05-06 华为技术有限公司 可靠性配置策略的获取方法、装置及设备
US11042894B2 (en) 2015-05-13 2021-06-22 Abl Ip Holding, Llc Systems and methods for POP display and wireless beacon engagement with mobile devices
US20170004524A1 (en) * 2015-06-30 2017-01-05 Yahoo! Inc. Systems and Methods For Mobile Campaign Optimization Without Knowing User Identity
JP5996733B1 (ja) * 2015-07-07 2016-09-21 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
JP6780931B2 (ja) * 2015-12-08 2020-11-04 ヤフー株式会社 広告抽出装置、広告抽出方法および広告抽出プログラム
JP5926872B1 (ja) * 2016-02-01 2016-05-25 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
JP6069552B2 (ja) * 2016-02-01 2017-02-01 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
JP6068696B1 (ja) * 2016-02-01 2017-01-25 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
JP5996813B1 (ja) * 2016-02-01 2016-09-21 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
JP6043882B1 (ja) * 2016-02-01 2016-12-14 ヤフー株式会社 配信装置、配信方法、及び配信プログラム
CN107239268A (zh) * 2016-03-29 2017-10-10 阿里巴巴集团控股有限公司 一种业务处理方法、装置和智能终端
KR20180009822A (ko) 2016-07-19 2018-01-30 에스케이플래닛 주식회사 광고 제공 방법, 이를 위한 장치 및 이를 수행하는 컴퓨터 프로그램을 기록한 기록 매체
US11188947B2 (en) 2016-10-05 2021-11-30 Abl Ip Holding, Llc Analyzing movement of data collectors/gateways associated with retail displays
CN107092678B (zh) * 2017-04-20 2023-11-17 腾讯科技（深圳）有限公司 一种获取应用活跃程度的方法、装置及设备
US20180374069A1 (en) 2017-05-19 2018-12-27 Shelfbucks, Inc. Pressure-sensitive device for product tracking on product shelves
CN107341097B (zh) * 2017-06-30 2020-07-28 北京金山安全软件有限公司 信息推送方法及装置
CN109976754B (zh) * 2017-12-27 2021-07-30 Tcl科技集团股份有限公司 一种信息显示的方法及其终端
KR20210045696A (ko) 2019-10-17 2021-04-27 에스케이플래닛 주식회사 데이터 운용 방법 및 이를 지원하는 장치
US12033467B2 (en) * 2021-09-01 2024-07-09 Igt Settling outstanding debt responsive to gaming event
US20230162562A1 (en) * 2021-11-22 2023-05-25 Igt Tipping to ticket at electronic gaming machine (egm) using service window or a mobile device
US20230177914A1 (en) * 2021-12-02 2023-06-08 Sg Gaming, Inc. Virtual ticketing for cashless gaming
US20240290166A1 (en) * 2023-02-23 2024-08-29 Igt Viewer location benefits in a game streaming environment
US20240367030A1 (en) * 2023-05-04 2024-11-07 Lawrence MONTE Systems and methods for lottery ticket management

Family Cites Families (40)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6212554B1 (en) * 1997-12-16 2001-04-03 Hearme Advertising banners for destination web sites
US6513052B1 (en) * 1999-12-15 2003-01-28 Imation Corp. Targeted advertising over global computer networks
JP2001312508A (ja) * 2000-04-28 2001-11-09 Toshiba Corp 情報ネットワークを使用したサービス提供方法
US7490045B1 (en) * 2001-06-04 2009-02-10 Palmsource, Inc. Automatic collection and updating of application usage
WO2003024136A1 (en) * 2001-09-12 2003-03-20 Aircross Co., Ltd. Push advertisement in mobile communications network and mobile terminal suitable for the same
JP2003099674A (ja) * 2001-09-20 2003-04-04 Canon Inc 情報処理方法、サーバ、及び、プログラム
JP2003150475A (ja) * 2001-11-12 2003-05-23 Nec Soft Ltd 情報提供システムおよび方法
US20070262860A1 (en) * 2006-04-23 2007-11-15 Robert Salinas Distribution of Targeted Messages and the Serving, Collecting, Managing, and Analyzing and Reporting of Information relating to Mobile and other Electronic Devices
KR20050069332A (ko) * 2003-12-31 2005-07-05 김성욱 인터넷 광고장치
JP2005242686A (ja) * 2004-02-26 2005-09-08 East Japan Railway Co 情報提供システム、および携帯端末
US20080102947A1 (en) * 2004-03-08 2008-05-01 Katherine Hays Delivery Of Advertising Into Multiple Video Games
US20060136295A1 (en) * 2004-11-23 2006-06-22 Mark Bobick Techniques for magazine like presentation of advertisment using computers
CA2604937A1 (en) * 2005-04-19 2006-10-26 Research In Motion Limited Integration of push services with applications
US7912458B2 (en) * 2005-09-14 2011-03-22 Jumptap, Inc. Interaction analysis and prioritization of mobile content
US8302030B2 (en) * 2005-09-14 2012-10-30 Jumptap, Inc. Management of multiple advertising inventories using a monetization platform
JP2007183863A (ja) * 2006-01-10 2007-07-19 Sony Corp 広告料金算出プログラム、記録媒体、広告料金算出装置
US8126774B2 (en) * 2006-01-23 2012-02-28 Microsoft Corporation Advertising that is relevant to a person
AU2007257685B2 (en) * 2006-06-12 2011-10-06 Invidi Technologies Corporation System and method for inserting media based on keyword search
US20080004954A1 (en) * 2006-06-30 2008-01-03 Microsoft Corporation Methods and architecture for performing client-side directed marketing with caching and local analytics for enhanced privacy and minimal disruption
JP4832979B2 (ja) * 2006-07-28 2011-12-07 株式会社Ａｃｃｅｓｓ 広告システム、端末装置、サーバ、広告情報処理方法
US8626818B2 (en) * 2006-08-03 2014-01-07 Telibrahma Convergent Communications Pvt Ltd System and method for generating user contexts for targeted advertising
KR20080104394A (ko) * 2006-12-14 2008-12-03 에스케이네트웍스 주식회사 모바일 광고 정보 제공 방법 및 이를 이용한 모바일 광고정보 제공 장치
US20080189215A1 (en) * 2007-02-01 2008-08-07 Prototype Productions Event driven advertising method and system
CN101192235A (zh) * 2007-04-11 2008-06-04 腾讯科技（深圳）有限公司 一种基于用户特征推送广告的方法、系统及设备
US20090006180A1 (en) * 2007-06-27 2009-01-01 Tapio Hameen-Anttila Multiple application advertising
US20090029721A1 (en) * 2007-07-25 2009-01-29 Naganand Doraswamy Method And System For Delivering Customized Advertisements To Mobile Devices
US20090043657A1 (en) * 2007-08-06 2009-02-12 Palm, Inc. System and methods for selecting advertisements based on caller identifier information
US20110041168A1 (en) * 2007-08-14 2011-02-17 Alan Murray Systems and methods for targeting online advertisements using data derived from social networks
JP5427039B2 (ja) * 2007-10-02 2014-02-26 パナソニック株式会社 携帯無線通信装置
US20090106111A1 (en) * 2007-10-20 2009-04-23 Walk Todd R Method for mobile device application advertisement information collection
US20090158190A1 (en) * 2007-12-13 2009-06-18 Yuvee, Inc. Computing apparatus including a personal web and application assistant
US8588816B2 (en) * 2007-12-21 2013-11-19 Qualcomm Incorporated Systems and methods for targeted advertising on wireless devices based on device location and current user interests
ITPO20080002A1 (it) * 2008-01-22 2009-07-23 Riccardo Vieri Sistema e metodo per la generazione di pubblicita' contestuale durante l'invio di sms, relativo dispositivo e interfaccia.
AU2009241759B2 (en) * 2008-04-30 2014-04-24 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
US20090299817A1 (en) * 2008-06-03 2009-12-03 Qualcomm Incorporated Marketing and advertising framework for a wireless device
US20100169637A1 (en) * 2008-06-28 2010-07-01 Visisoft, Llc Palette for real-time display of previously accessed documents
US20100228582A1 (en) * 2009-03-06 2010-09-09 Yahoo! Inc. System and method for contextual advertising based on status messages
US8589374B2 (en) * 2009-03-16 2013-11-19 Apple Inc. Multifunction device with integrated search and application selection
US8626184B2 (en) * 2009-04-29 2014-01-07 Blackberry Limited Method and apparatus for reducing transmission of location information
CN101582148A (zh) * 2009-04-29 2009-11-18 深圳市世纪凯旋科技有限公司 一种投放广告信息的方法及装置

Also Published As

Publication number Publication date
CN102782715A (zh) 2012-11-14
WO2011081788A3 (en) 2011-09-09
WO2011081788A2 (en) 2011-07-07
JP2013513892A (ja) 2013-04-22
US20110145063A1 (en) 2011-06-16
KR20120104354A (ko) 2012-09-20
EP2513853A4 (en) 2014-12-10
CN102782715B (zh) 2016-04-27
KR101716532B1 (ko) 2017-03-27
EP2513853A2 (en) 2012-10-24

Similar Documents

Publication Publication Date Title
JP5612122B2 (ja) 広告によるアプリケーションのターゲッティング
US11334919B2 (en) Systems and methods for enabling access to digital content based on geographic locations visited by mobile device users
US9674660B1 (en) Using geolocation information in a social graph with sharing activity of users of the open web
JP5080442B2 (ja) 時間と位置ベースの控えめな広告および情報メッセージ
US11810146B2 (en) Method and apparatus for soft limits for advertisement serving
US10181135B2 (en) Method and apparatus for presenting advertisements
US20070260741A1 (en) Location-Specific Content Communication System
US20110238485A1 (en) Method and apparatus for utilizing confidence levels to serve advertisements
US20140164101A1 (en) Systems and methods for personalized offline mobile advertising
WO2011127062A1 (en) System for providing audio advertising messages on a mobile device
US11595329B2 (en) Location based content system for mobile applications
US20140156387A1 (en) Generating Advertising Metrics Using Location Information
US20150142560A1 (en) Content Delivery Based on Monitoring Mobile Device Usage
Haddadi et al. Targeted advertising on the handset: Privacy and security challenges
US20180089723A1 (en) Data capture for user interaction with promotional materials
US11062368B1 (en) Selecting online content using offline data
KR102256016B1 (ko) 논리적 분할 데이터 처리 시스템
CN110580637A (zh) 广告投放方法、需求方平台及计算机存储介质
US20140340283A1 (en) System and method for delivery and integration of multi-sourced targeted information on remote display devices
WO2013074208A1 (en) For deferring invitational content
Alexandre et al. Foundations For A Mobile Context-Aware Advertising System
US20110184795A1 (en) Mobile Marketing
TW201428652A (zh) 以主動式訊息推播完成線上電子商務與線下實體店家銷售完整串連的服務系統
HK1151374A (en) System for serving advertisements targeted to geographic areas over mobile devices

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20131204

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20131204

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20140731

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20140805

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20140903

R150 Certificate of patent or registration of utility model

Ref document number: 5612122

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

S111 Request for change of ownership or part of ownership

Free format text: JAPANESE INTERMEDIATE CODE: R313113

R350 Written notification of registration of transfer

Free format text: JAPANESE INTERMEDIATE CODE: R350

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

RD02 Notification of acceptance of power of attorney

Free format text: JAPANESE INTERMEDIATE CODE: R3D02