CN102782715B - 用广告来瞄准应用 - Google Patents

用广告来瞄准应用 Download PDF

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Publication number
CN102782715B
CN102782715B CN201080056854.1A CN201080056854A CN102782715B CN 102782715 B CN102782715 B CN 102782715B CN 201080056854 A CN201080056854 A CN 201080056854A CN 102782715 B CN102782715 B CN 102782715B
Authority
CN
China
Prior art keywords
application
computing device
advertisement
push service
push
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CN201080056854.1A
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English (en)
Chinese (zh)
Other versions
CN102782715A (zh
Inventor
R·夸尔斯
A·万玛
V·古普塔
S·M·布拉格
F·X·多尔蒂
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Technology Licensing LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Technology Licensing LLC filed Critical Microsoft Technology Licensing LLC
Publication of CN102782715A publication Critical patent/CN102782715A/zh
Application granted granted Critical
Publication of CN102782715B publication Critical patent/CN102782715B/zh
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S5/00—Position-fixing by co-ordinating two or more direction or position line determinations; Position-fixing by co-ordinating two or more distance determinations
    • G01S5/0009—Transmission of position information to remote stations
    • G01S5/0018—Transmission from mobile station to base station
    • G01S5/0027—Transmission from mobile station to base station of actual mobile position, i.e. position determined on mobile

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201080056854.1A 2009-12-15 2010-12-06 用广告来瞄准应用 Expired - Fee Related CN102782715B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/638,605 US20110145063A1 (en) 2009-12-15 2009-12-15 Targeting applications with advertisements
US12/638,605 2009-12-15
PCT/US2010/059107 WO2011081788A2 (en) 2009-12-15 2010-12-06 Targeting applications with advertisements

Publications (2)

Publication Number Publication Date
CN102782715A CN102782715A (zh) 2012-11-14
CN102782715B true CN102782715B (zh) 2016-04-27

Family

ID=44143950

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201080056854.1A Expired - Fee Related CN102782715B (zh) 2009-12-15 2010-12-06 用广告来瞄准应用

Country Status (6)

Country Link
US (1) US20110145063A1 (enExample)
EP (1) EP2513853A4 (enExample)
JP (1) JP5612122B2 (enExample)
KR (1) KR101716532B1 (enExample)
CN (1) CN102782715B (enExample)
WO (1) WO2011081788A2 (enExample)

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Also Published As

Publication number Publication date
JP5612122B2 (ja) 2014-10-22
WO2011081788A2 (en) 2011-07-07
EP2513853A2 (en) 2012-10-24
KR20120104354A (ko) 2012-09-20
JP2013513892A (ja) 2013-04-22
CN102782715A (zh) 2012-11-14
KR101716532B1 (ko) 2017-03-27
EP2513853A4 (en) 2014-12-10
WO2011081788A3 (en) 2011-09-09
US20110145063A1 (en) 2011-06-16

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