JP6130496B2 - 配置に基づく割引を使用した広告の選択および価格設定 - Google Patents
配置に基づく割引を使用した広告の選択および価格設定 Download PDFInfo
- Publication number
- JP6130496B2 JP6130496B2 JP2015515280A JP2015515280A JP6130496B2 JP 6130496 B2 JP6130496 B2 JP 6130496B2 JP 2015515280 A JP2015515280 A JP 2015515280A JP 2015515280 A JP2015515280 A JP 2015515280A JP 6130496 B2 JP6130496 B2 JP 6130496B2
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- General Health & Medical Sciences (AREA)
- Tourism & Hospitality (AREA)
- Primary Health Care (AREA)
- Human Resources & Organizations (AREA)
- Health & Medical Sciences (AREA)
- Computing Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US13/488,294 | 2012-06-04 | ||
| US13/488,294 US10607250B2 (en) | 2012-06-04 | 2012-06-04 | Advertisement selection and pricing using discounts based on placement |
| PCT/US2013/043922 WO2013184587A1 (en) | 2012-06-04 | 2013-06-03 | Advertisement selection and pricing using discounts based on placement |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2015525399A JP2015525399A (ja) | 2015-09-03 |
| JP2015525399A5 JP2015525399A5 (enExample) | 2016-06-02 |
| JP6130496B2 true JP6130496B2 (ja) | 2017-05-17 |
Family
ID=48703126
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2015515280A Expired - Fee Related JP6130496B2 (ja) | 2012-06-04 | 2013-06-03 | 配置に基づく割引を使用した広告の選択および価格設定 |
Country Status (12)
| Country | Link |
|---|---|
| US (1) | US10607250B2 (enExample) |
| EP (1) | EP2677485A1 (enExample) |
| JP (1) | JP6130496B2 (enExample) |
| KR (1) | KR101785599B1 (enExample) |
| CN (1) | CN104350517B (enExample) |
| AU (1) | AU2013271837A1 (enExample) |
| BR (1) | BR112014030297A2 (enExample) |
| CA (1) | CA2873133A1 (enExample) |
| IL (1) | IL235884A0 (enExample) |
| MX (1) | MX353783B (enExample) |
| TW (1) | TWI570642B (enExample) |
| WO (1) | WO2013184587A1 (enExample) |
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| US9367524B1 (en) * | 2012-06-06 | 2016-06-14 | Google, Inc. | Systems and methods for selecting web page layouts including content slots for displaying content items based on predicted click likelihood |
| US20140236710A1 (en) * | 2013-02-19 | 2014-08-21 | Congoo, Llc | On-line advertising valuation |
| US11562404B2 (en) * | 2013-03-14 | 2023-01-24 | Yahoo Ad Tech Llc | Systems and methods for online auction of diverse electronic advertisements |
| US11102545B2 (en) | 2013-03-27 | 2021-08-24 | Optimized Markets, Inc. | Digital media campaign management in digital media delivery systems |
| US9699502B1 (en) | 2015-01-16 | 2017-07-04 | Optimized Markets, Inc. | Automated allocation of media campaign assets to time and program in digital media delivery systems |
| US8930301B2 (en) * | 2013-05-31 | 2015-01-06 | Linkedin Corporation | Systems and methods for content response prediction |
| US10949894B1 (en) | 2013-06-07 | 2021-03-16 | Groupon, Inc. | Method, apparatus, and computer program product for facilitating dynamic pricing |
| US10423977B1 (en) | 2013-06-28 | 2019-09-24 | Groupon, Inc. | Method and apparatus for generating an electronic communication |
| US10373210B1 (en) | 2013-06-28 | 2019-08-06 | Groupon, Inc. | Method and apparatus for generating an electronic communication |
| US9348496B2 (en) * | 2013-06-28 | 2016-05-24 | Google Inc. | Selecting content based on performance of a content slot |
| US10387902B1 (en) | 2013-06-28 | 2019-08-20 | Groupon, Inc. | Method and apparatus for generating an electronic communication |
| US10984455B1 (en) * | 2013-06-28 | 2021-04-20 | Groupon, Inc. | Method and apparatus for generating an electronic communication |
| US10431209B2 (en) | 2016-12-30 | 2019-10-01 | Google Llc | Feedback controller for data transmissions |
| US9703757B2 (en) | 2013-09-30 | 2017-07-11 | Google Inc. | Automatically determining a size for a content item for a web page |
| US10614153B2 (en) * | 2013-09-30 | 2020-04-07 | Google Llc | Resource size-based content item selection |
| US20150100438A1 (en) * | 2013-10-04 | 2015-04-09 | Yahoo! Inc. | Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency |
| US20180285937A1 (en) * | 2014-01-22 | 2018-10-04 | Google Inc. | Content item configuration evaluation |
| US9996851B1 (en) * | 2014-02-03 | 2018-06-12 | Google Llc | Performance based content item ranking |
| US20150348137A1 (en) * | 2014-06-03 | 2015-12-03 | Linkedln Corporation | Dynamic advertisement pricing system |
| US20150278869A1 (en) * | 2014-03-28 | 2015-10-01 | Linkedin Corporation | Distributed scheduling algorithm for large-scale online promotional campaigns |
| US10269045B2 (en) * | 2014-06-23 | 2019-04-23 | Google Llc | Choosing allocations and prices in position auctions |
| JP6308992B2 (ja) * | 2015-11-25 | 2018-04-11 | ヤフー株式会社 | 算出装置、算出方法、及び算出プログラム |
| US10929901B2 (en) * | 2016-02-24 | 2021-02-23 | Furs Ltd. | Secure platform and data repository for fur or skin commodities |
| CN106504027A (zh) * | 2016-11-03 | 2017-03-15 | 合网络技术(北京)有限公司 | 一种推广信息投放方法及装置 |
| US11455662B2 (en) * | 2017-11-08 | 2022-09-27 | Meta Platforms, Inc. | Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content |
| US11743536B2 (en) | 2017-11-16 | 2023-08-29 | Tuomas W. Sandholm | Digital media campaign management in digital media delivery systems |
| CN110245970A (zh) * | 2018-03-09 | 2019-09-17 | 陈包容 | 一种聊天广告的方法与系统 |
| US11276074B1 (en) * | 2018-10-23 | 2022-03-15 | Meta Platforms, Inc. | Computing a value associated with presenting a content item to a user of an online system based on a detrimental effect of a placement of the content item within a feed of content items |
| CN111131355B (zh) * | 2018-10-31 | 2022-05-24 | 北京字节跳动网络技术有限公司 | 用于处理信息的方法和装置 |
| US11776013B2 (en) * | 2020-12-09 | 2023-10-03 | Rokt Pte. Ltd. | Machine learning-based content predictor |
| US12200579B2 (en) * | 2022-06-15 | 2025-01-14 | Hustle Inc. | Techniques to facilitate personalized, text messaging campaigns at scale |
| CN116485477B (zh) * | 2023-06-19 | 2023-11-10 | 北京大学 | 一种广告估值的处理方法、装置和电子设备 |
| CN118569931B (zh) * | 2024-08-02 | 2024-10-01 | 杭州新航互动科技有限公司 | 基于大数据的多渠道广告投流效果实时监测与分析方法 |
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| US6907566B1 (en) | 1999-04-02 | 2005-06-14 | Overture Services, Inc. | Method and system for optimum placement of advertisements on a webpage |
| EP1166574A1 (en) | 1999-04-12 | 2002-01-02 | QUALCOMM Incorporated | System and method for distributing advertising and gathering information in a wireless communication network |
| JP2003317001A (ja) * | 2002-04-25 | 2003-11-07 | Joho Square:Kk | 広告システム |
| US7640516B2 (en) * | 2003-09-30 | 2009-12-29 | Hewlett-Packard Development Company, L.P. | Arranging graphic objects on pages |
| US20050154717A1 (en) * | 2004-01-09 | 2005-07-14 | Microsoft Corporation | System and method for optimizing paid listing yield |
| CN1947343A (zh) | 2004-04-12 | 2007-04-11 | 安东尼·J·贝恩 | 借助移动媒体平台来发布广告和相关优惠券的系统和方法 |
| US20050251444A1 (en) | 2004-05-10 | 2005-11-10 | Hal Varian | Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads |
| JP4492229B2 (ja) * | 2004-07-02 | 2010-06-30 | ソニー株式会社 | 広告システム、クライアント端末、広告方法、及び広告プログラム |
| US8666820B2 (en) | 2004-12-30 | 2014-03-04 | Google Inc. | Ad rendering parameters, such as size, style, and/or layout, of online ads |
| US20060224445A1 (en) | 2005-03-30 | 2006-10-05 | Brian Axe | Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users |
| CA2628846A1 (en) | 2005-08-09 | 2007-02-15 | Zalag Corporation | Methods and apparatuses to assemble, extract and deploy content from electronic documents |
| KR100793377B1 (ko) | 2006-03-28 | 2008-01-11 | 엔에이치엔(주) | 점수 분포에 따른 광고리스트의 생성 방법 및 광고리스트생성 시스템 |
| JP2007334510A (ja) | 2006-06-13 | 2007-12-27 | Canon Inc | 自動レイアウトシステム及び方法 |
| US20080004990A1 (en) | 2006-06-28 | 2008-01-03 | Microsoft Corporation | Virtual spot market for advertisements |
| US20080004962A1 (en) * | 2006-06-30 | 2008-01-03 | Muthukrishnan Shanmugavelayuth | Slot preference auction |
| US7657611B2 (en) * | 2006-10-30 | 2010-02-02 | Google Inc. | Content request optimization |
| US20080270164A1 (en) * | 2006-12-21 | 2008-10-30 | Kidder David S | System and method for managing a plurality of advertising networks |
| US8438062B2 (en) * | 2006-12-29 | 2013-05-07 | Google Inc. | Network node ad targeting |
| WO2008112816A1 (en) * | 2007-03-12 | 2008-09-18 | Google Inc. | Site-targeted advertising |
| US8898072B2 (en) | 2007-04-20 | 2014-11-25 | Hubpages, Inc. | Optimizing electronic display of advertising content |
| JP5168537B2 (ja) * | 2007-05-16 | 2013-03-21 | 楽天株式会社 | 広告サーバ装置、広告表示方法、および広告サーバプログラム |
| JP4887214B2 (ja) * | 2007-05-21 | 2012-02-29 | ヤフー株式会社 | 広告管理システム、広告管理サーバ、およびそれらの制御方法 |
| US8799068B2 (en) | 2007-11-05 | 2014-08-05 | Facebook, Inc. | Social advertisements and other informational messages on a social networking website, and advertising model for same |
| US8135616B2 (en) | 2008-06-26 | 2012-03-13 | Microsoft Corporation | Browsing and quality of service features |
| CN101330397B (zh) | 2008-07-01 | 2013-04-17 | 腾讯科技(深圳)有限公司 | 向游戏客户端推送广告的方法及系统 |
| US8374949B2 (en) | 2008-09-26 | 2013-02-12 | Yahoo! Inc. | Integration of open advertisements with e-commerce activities |
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| US20110153377A1 (en) * | 2009-12-23 | 2011-06-23 | Victor Novikov | Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals |
| KR20110137513A (ko) | 2010-06-17 | 2011-12-23 | 주식회사 다음커뮤니케이션 | 온라인 광고의 과금 방법 및 시스템 |
| JP5618404B2 (ja) * | 2010-06-29 | 2014-11-05 | 楽天株式会社 | 情報提供装置、情報提供方法、情報提供プログラム、及び情報提供プログラムが記録された記録媒体 |
| JP5601730B2 (ja) * | 2010-09-29 | 2014-10-08 | 楽天株式会社 | 広告表示プログラム、広告表示装置、広告表示方法、記録媒体、および、広告表示システム |
-
2012
- 2012-06-04 US US13/488,294 patent/US10607250B2/en not_active Expired - Fee Related
-
2013
- 2013-05-31 TW TW102119515A patent/TWI570642B/zh not_active IP Right Cessation
- 2013-06-03 CA CA2873133A patent/CA2873133A1/en not_active Abandoned
- 2013-06-03 MX MX2014014886A patent/MX353783B/es active IP Right Grant
- 2013-06-03 JP JP2015515280A patent/JP6130496B2/ja not_active Expired - Fee Related
- 2013-06-03 CN CN201380029404.7A patent/CN104350517B/zh not_active Expired - Fee Related
- 2013-06-03 AU AU2013271837A patent/AU2013271837A1/en not_active Abandoned
- 2013-06-03 EP EP13170217.7A patent/EP2677485A1/en not_active Withdrawn
- 2013-06-03 KR KR1020147035930A patent/KR101785599B1/ko not_active Expired - Fee Related
- 2013-06-03 WO PCT/US2013/043922 patent/WO2013184587A1/en not_active Ceased
- 2013-06-03 BR BR112014030297A patent/BR112014030297A2/pt not_active IP Right Cessation
-
2014
- 2014-11-24 IL IL235884A patent/IL235884A0/en unknown
Also Published As
| Publication number | Publication date |
|---|---|
| AU2013271837A1 (en) | 2014-12-04 |
| IL235884A0 (en) | 2015-01-29 |
| CN104350517A (zh) | 2015-02-11 |
| TWI570642B (zh) | 2017-02-11 |
| KR101785599B1 (ko) | 2017-10-16 |
| MX353783B (es) | 2018-01-29 |
| CN104350517B (zh) | 2017-10-20 |
| BR112014030297A2 (pt) | 2017-06-27 |
| EP2677485A1 (en) | 2013-12-25 |
| US20130325585A1 (en) | 2013-12-05 |
| WO2013184587A1 (en) | 2013-12-12 |
| MX2014014886A (es) | 2015-03-05 |
| KR20150024847A (ko) | 2015-03-09 |
| JP2015525399A (ja) | 2015-09-03 |
| US10607250B2 (en) | 2020-03-31 |
| CA2873133A1 (en) | 2013-12-12 |
| TW201351327A (zh) | 2013-12-16 |
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