JP2015525399A5 - - Google Patents

Download PDF

Info

Publication number
JP2015525399A5
JP2015525399A5 JP2015515280A JP2015515280A JP2015525399A5 JP 2015525399 A5 JP2015525399 A5 JP 2015525399A5 JP 2015515280 A JP2015515280 A JP 2015515280A JP 2015515280 A JP2015515280 A JP 2015515280A JP 2015525399 A5 JP2015525399 A5 JP 2015525399A5
Authority
JP
Japan
Prior art keywords
advertisement
candidate
advertisements
display
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
JP2015515280A
Other languages
English (en)
Japanese (ja)
Other versions
JP6130496B2 (ja
JP2015525399A (ja
Filing date
Publication date
Priority claimed from US13/488,294 external-priority patent/US10607250B2/en
Application filed filed Critical
Publication of JP2015525399A publication Critical patent/JP2015525399A/ja
Publication of JP2015525399A5 publication Critical patent/JP2015525399A5/ja
Application granted granted Critical
Publication of JP6130496B2 publication Critical patent/JP6130496B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

JP2015515280A 2012-06-04 2013-06-03 配置に基づく割引を使用した広告の選択および価格設定 Expired - Fee Related JP6130496B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/488,294 2012-06-04
US13/488,294 US10607250B2 (en) 2012-06-04 2012-06-04 Advertisement selection and pricing using discounts based on placement
PCT/US2013/043922 WO2013184587A1 (en) 2012-06-04 2013-06-03 Advertisement selection and pricing using discounts based on placement

Publications (3)

Publication Number Publication Date
JP2015525399A JP2015525399A (ja) 2015-09-03
JP2015525399A5 true JP2015525399A5 (enExample) 2016-06-02
JP6130496B2 JP6130496B2 (ja) 2017-05-17

Family

ID=48703126

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2015515280A Expired - Fee Related JP6130496B2 (ja) 2012-06-04 2013-06-03 配置に基づく割引を使用した広告の選択および価格設定

Country Status (12)

Country Link
US (1) US10607250B2 (enExample)
EP (1) EP2677485A1 (enExample)
JP (1) JP6130496B2 (enExample)
KR (1) KR101785599B1 (enExample)
CN (1) CN104350517B (enExample)
AU (1) AU2013271837A1 (enExample)
BR (1) BR112014030297A2 (enExample)
CA (1) CA2873133A1 (enExample)
IL (1) IL235884A0 (enExample)
MX (1) MX353783B (enExample)
TW (1) TWI570642B (enExample)
WO (1) WO2013184587A1 (enExample)

Families Citing this family (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9367524B1 (en) * 2012-06-06 2016-06-14 Google, Inc. Systems and methods for selecting web page layouts including content slots for displaying content items based on predicted click likelihood
US20140236710A1 (en) * 2013-02-19 2014-08-21 Congoo, Llc On-line advertising valuation
US11562404B2 (en) * 2013-03-14 2023-01-24 Yahoo Ad Tech Llc Systems and methods for online auction of diverse electronic advertisements
US11102545B2 (en) 2013-03-27 2021-08-24 Optimized Markets, Inc. Digital media campaign management in digital media delivery systems
US9699502B1 (en) 2015-01-16 2017-07-04 Optimized Markets, Inc. Automated allocation of media campaign assets to time and program in digital media delivery systems
US8930301B2 (en) * 2013-05-31 2015-01-06 Linkedin Corporation Systems and methods for content response prediction
US10949894B1 (en) 2013-06-07 2021-03-16 Groupon, Inc. Method, apparatus, and computer program product for facilitating dynamic pricing
US10423977B1 (en) 2013-06-28 2019-09-24 Groupon, Inc. Method and apparatus for generating an electronic communication
US10373210B1 (en) 2013-06-28 2019-08-06 Groupon, Inc. Method and apparatus for generating an electronic communication
US9348496B2 (en) * 2013-06-28 2016-05-24 Google Inc. Selecting content based on performance of a content slot
US10387902B1 (en) 2013-06-28 2019-08-20 Groupon, Inc. Method and apparatus for generating an electronic communication
US10984455B1 (en) * 2013-06-28 2021-04-20 Groupon, Inc. Method and apparatus for generating an electronic communication
US10431209B2 (en) 2016-12-30 2019-10-01 Google Llc Feedback controller for data transmissions
US9703757B2 (en) 2013-09-30 2017-07-11 Google Inc. Automatically determining a size for a content item for a web page
US10614153B2 (en) * 2013-09-30 2020-04-07 Google Llc Resource size-based content item selection
US20150100438A1 (en) * 2013-10-04 2015-04-09 Yahoo! Inc. Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency
US20180285937A1 (en) * 2014-01-22 2018-10-04 Google Inc. Content item configuration evaluation
US9996851B1 (en) * 2014-02-03 2018-06-12 Google Llc Performance based content item ranking
US20150348137A1 (en) * 2014-06-03 2015-12-03 Linkedln Corporation Dynamic advertisement pricing system
US20150278869A1 (en) * 2014-03-28 2015-10-01 Linkedin Corporation Distributed scheduling algorithm for large-scale online promotional campaigns
US10269045B2 (en) * 2014-06-23 2019-04-23 Google Llc Choosing allocations and prices in position auctions
JP6308992B2 (ja) * 2015-11-25 2018-04-11 ヤフー株式会社 算出装置、算出方法、及び算出プログラム
US10929901B2 (en) * 2016-02-24 2021-02-23 Furs Ltd. Secure platform and data repository for fur or skin commodities
CN106504027A (zh) * 2016-11-03 2017-03-15 合网络技术(北京)有限公司 一种推广信息投放方法及装置
US11455662B2 (en) * 2017-11-08 2022-09-27 Meta Platforms, Inc. Optimizing generation of a feed of content for a user based on prior user interactions with the feed of content
US11743536B2 (en) 2017-11-16 2023-08-29 Tuomas W. Sandholm Digital media campaign management in digital media delivery systems
CN110245970A (zh) * 2018-03-09 2019-09-17 陈包容 一种聊天广告的方法与系统
US11276074B1 (en) * 2018-10-23 2022-03-15 Meta Platforms, Inc. Computing a value associated with presenting a content item to a user of an online system based on a detrimental effect of a placement of the content item within a feed of content items
CN111131355B (zh) * 2018-10-31 2022-05-24 北京字节跳动网络技术有限公司 用于处理信息的方法和装置
US11776013B2 (en) * 2020-12-09 2023-10-03 Rokt Pte. Ltd. Machine learning-based content predictor
US12200579B2 (en) * 2022-06-15 2025-01-14 Hustle Inc. Techniques to facilitate personalized, text messaging campaigns at scale
CN116485477B (zh) * 2023-06-19 2023-11-10 北京大学 一种广告估值的处理方法、装置和电子设备
CN118569931B (zh) * 2024-08-02 2024-10-01 杭州新航互动科技有限公司 基于大数据的多渠道广告投流效果实时监测与分析方法

Family Cites Families (34)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6907566B1 (en) 1999-04-02 2005-06-14 Overture Services, Inc. Method and system for optimum placement of advertisements on a webpage
EP1166574A1 (en) 1999-04-12 2002-01-02 QUALCOMM Incorporated System and method for distributing advertising and gathering information in a wireless communication network
JP2003317001A (ja) * 2002-04-25 2003-11-07 Joho Square:Kk 広告システム
US7640516B2 (en) * 2003-09-30 2009-12-29 Hewlett-Packard Development Company, L.P. Arranging graphic objects on pages
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
CN1947343A (zh) 2004-04-12 2007-04-11 安东尼·J·贝恩 借助移动媒体平台来发布广告和相关优惠券的系统和方法
US20050251444A1 (en) 2004-05-10 2005-11-10 Hal Varian Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
JP4492229B2 (ja) * 2004-07-02 2010-06-30 ソニー株式会社 広告システム、クライアント端末、広告方法、及び広告プログラム
US8666820B2 (en) 2004-12-30 2014-03-04 Google Inc. Ad rendering parameters, such as size, style, and/or layout, of online ads
US20060224445A1 (en) 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
CA2628846A1 (en) 2005-08-09 2007-02-15 Zalag Corporation Methods and apparatuses to assemble, extract and deploy content from electronic documents
KR100793377B1 (ko) 2006-03-28 2008-01-11 엔에이치엔(주) 점수 분포에 따른 광고리스트의 생성 방법 및 광고리스트생성 시스템
JP2007334510A (ja) 2006-06-13 2007-12-27 Canon Inc 自動レイアウトシステム及び方法
US20080004990A1 (en) 2006-06-28 2008-01-03 Microsoft Corporation Virtual spot market for advertisements
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
US7657611B2 (en) * 2006-10-30 2010-02-02 Google Inc. Content request optimization
US20080270164A1 (en) * 2006-12-21 2008-10-30 Kidder David S System and method for managing a plurality of advertising networks
US8438062B2 (en) * 2006-12-29 2013-05-07 Google Inc. Network node ad targeting
WO2008112816A1 (en) * 2007-03-12 2008-09-18 Google Inc. Site-targeted advertising
US8898072B2 (en) 2007-04-20 2014-11-25 Hubpages, Inc. Optimizing electronic display of advertising content
JP5168537B2 (ja) * 2007-05-16 2013-03-21 楽天株式会社 広告サーバ装置、広告表示方法、および広告サーバプログラム
JP4887214B2 (ja) * 2007-05-21 2012-02-29 ヤフー株式会社 広告管理システム、広告管理サーバ、およびそれらの制御方法
US8799068B2 (en) 2007-11-05 2014-08-05 Facebook, Inc. Social advertisements and other informational messages on a social networking website, and advertising model for same
US8135616B2 (en) 2008-06-26 2012-03-13 Microsoft Corporation Browsing and quality of service features
CN101330397B (zh) 2008-07-01 2013-04-17 腾讯科技(深圳)有限公司 向游戏客户端推送广告的方法及系统
US8374949B2 (en) 2008-09-26 2013-02-12 Yahoo! Inc. Integration of open advertisements with e-commerce activities
US8037410B2 (en) 2008-10-27 2011-10-11 Yahoo! Inc. Method and apparatus for estimating the size of rendered text
US9336528B2 (en) * 2008-12-16 2016-05-10 Jeffrey Beaton System and method for overlay advertising and purchasing utilizing on-line video or streaming media
US20100198694A1 (en) 2009-01-30 2010-08-05 Google Inc. Advertisement Slot Configuration
US20110047026A1 (en) 2009-08-21 2011-02-24 Microsoft Corporation Using auction to vary advertisement layout
US20110153377A1 (en) * 2009-12-23 2011-06-23 Victor Novikov Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals
KR20110137513A (ko) 2010-06-17 2011-12-23 주식회사 다음커뮤니케이션 온라인 광고의 과금 방법 및 시스템
JP5618404B2 (ja) * 2010-06-29 2014-11-05 楽天株式会社 情報提供装置、情報提供方法、情報提供プログラム、及び情報提供プログラムが記録された記録媒体
JP5601730B2 (ja) * 2010-09-29 2014-10-08 楽天株式会社 広告表示プログラム、広告表示装置、広告表示方法、記録媒体、および、広告表示システム

Similar Documents

Publication Publication Date Title
JP2015525399A5 (enExample)
JP6130496B2 (ja) 配置に基づく割引を使用した広告の選択および価格設定
JP5795805B2 (ja) 入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測
US8386398B1 (en) Campaign goal pricing
JP5974186B2 (ja) トラフィックソースのための広告の選択
JP5938380B2 (ja) 広告活動支援装置、広告活動支援方法およびプログラム
JP5990321B2 (ja) クライアントの位置に連動する広告の露出順位の管理装置及び管理方法
JP2014533405A5 (enExample)
US20130066713A1 (en) Methods and systems for processing and displaying advertisements of variable lengths
US20150371256A1 (en) Systems, methods, and apparatus for in-store analytics and offline attribution
WO2017101734A1 (zh) 内容项推荐方法及装置
JP2012009078A5 (enExample)
WO2011159496A2 (en) User centric real-time advertisement bidding
US20130066705A1 (en) Methods and systems for processing and displaying advertisements of variable lengths
JP2010504044A5 (enExample)
US20130151331A1 (en) System and methods thereof for an adaptive learning of advertisements behavior and providing a recommendation respective thereof
JP2013543203A5 (enExample)
US20170103429A1 (en) Intelligent ad auction and sla compliance techniques
US10650404B2 (en) Real-time bidding through placebo-based experimentation
US20140108159A1 (en) Simulator for a real-time bidding system
JP2015501053A5 (enExample)
US20130046596A1 (en) Advertising system and method for providing benefit to advertiser and advertiser providing cash back rewards in view of transaction between user and advertiser
US20130218676A1 (en) Guaranteed Retargeting in Online Advertising
US9865004B1 (en) System and method for advertisement impression volume estimation
KR101919137B1 (ko) 광고 영역의 가치지수에 따른 디스플레이 광고 단가 산출 방법 및 시스템