MX2014014886A - Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion. - Google Patents
Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion.Info
- Publication number
- MX2014014886A MX2014014886A MX2014014886A MX2014014886A MX2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A
- Authority
- MX
- Mexico
- Prior art keywords
- placement
- pricing
- advertisement selection
- advertisements
- candidate advertisements
- Prior art date
Links
- 230000006855 networking Effects 0.000 abstract 2
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Health & Medical Sciences (AREA)
- Computing Systems (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Tourism & Hospitality (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
Se proporciona un sistema de selección y colocación de publicidad para un sistema de red social. Un módulo de selección de publicidad identifica anuncios candidato para que un usuario vea junto con el contenido de red social. Los anuncios candidato pueden colocarse en varias ventanas en la presentación del usuario. El valor esperado de varias disposiciones de los anuncios candidato en las ventanas se determina, y los anuncios pueden seleccionarse y colocarse para optimizar el ingreso al sistema. Cada anuncio se evalúa utilizando una función de descuento que ajusta el precio del anuncio basándose en su colocación.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/488,294 US10607250B2 (en) | 2012-06-04 | 2012-06-04 | Advertisement selection and pricing using discounts based on placement |
PCT/US2013/043922 WO2013184587A1 (en) | 2012-06-04 | 2013-06-03 | Advertisement selection and pricing using discounts based on placement |
Publications (2)
Publication Number | Publication Date |
---|---|
MX2014014886A true MX2014014886A (es) | 2015-03-05 |
MX353783B MX353783B (es) | 2018-01-29 |
Family
ID=48703126
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MX2014014886A MX353783B (es) | 2012-06-04 | 2013-06-03 | Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion. |
Country Status (12)
Country | Link |
---|---|
US (1) | US10607250B2 (es) |
EP (1) | EP2677485A1 (es) |
JP (1) | JP6130496B2 (es) |
KR (1) | KR101785599B1 (es) |
CN (1) | CN104350517B (es) |
AU (1) | AU2013271837A1 (es) |
BR (1) | BR112014030297A2 (es) |
CA (1) | CA2873133A1 (es) |
IL (1) | IL235884A0 (es) |
MX (1) | MX353783B (es) |
TW (1) | TWI570642B (es) |
WO (1) | WO2013184587A1 (es) |
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-
2012
- 2012-06-04 US US13/488,294 patent/US10607250B2/en not_active Expired - Fee Related
-
2013
- 2013-05-31 TW TW102119515A patent/TWI570642B/zh active
- 2013-06-03 BR BR112014030297A patent/BR112014030297A2/pt not_active IP Right Cessation
- 2013-06-03 CN CN201380029404.7A patent/CN104350517B/zh active Active
- 2013-06-03 JP JP2015515280A patent/JP6130496B2/ja active Active
- 2013-06-03 KR KR1020147035930A patent/KR101785599B1/ko active IP Right Grant
- 2013-06-03 EP EP13170217.7A patent/EP2677485A1/en not_active Withdrawn
- 2013-06-03 CA CA2873133A patent/CA2873133A1/en not_active Abandoned
- 2013-06-03 MX MX2014014886A patent/MX353783B/es active IP Right Grant
- 2013-06-03 WO PCT/US2013/043922 patent/WO2013184587A1/en active Application Filing
- 2013-06-03 AU AU2013271837A patent/AU2013271837A1/en not_active Abandoned
-
2014
- 2014-11-24 IL IL235884A patent/IL235884A0/en unknown
Also Published As
Publication number | Publication date |
---|---|
MX353783B (es) | 2018-01-29 |
TWI570642B (zh) | 2017-02-11 |
AU2013271837A1 (en) | 2014-12-04 |
IL235884A0 (en) | 2015-01-29 |
KR20150024847A (ko) | 2015-03-09 |
US10607250B2 (en) | 2020-03-31 |
US20130325585A1 (en) | 2013-12-05 |
JP6130496B2 (ja) | 2017-05-17 |
EP2677485A1 (en) | 2013-12-25 |
JP2015525399A (ja) | 2015-09-03 |
KR101785599B1 (ko) | 2017-10-16 |
BR112014030297A2 (pt) | 2017-06-27 |
CN104350517A (zh) | 2015-02-11 |
TW201351327A (zh) | 2013-12-16 |
CA2873133A1 (en) | 2013-12-12 |
WO2013184587A1 (en) | 2013-12-12 |
CN104350517B (zh) | 2017-10-20 |
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