MX352437B - Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad. - Google Patents

Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad.

Info

Publication number
MX352437B
MX352437B MX2013006825A MX2013006825A MX352437B MX 352437 B MX352437 B MX 352437B MX 2013006825 A MX2013006825 A MX 2013006825A MX 2013006825 A MX2013006825 A MX 2013006825A MX 352437 B MX352437 B MX 352437B
Authority
MX
Mexico
Prior art keywords
social
advertising
candidate
advertisement
users
Prior art date
Application number
MX2013006825A
Other languages
English (en)
Other versions
MX2013006825A (es
Inventor
Zhang Junliang
Wu Gang
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2013006825A publication Critical patent/MX2013006825A/es
Publication of MX352437B publication Critical patent/MX352437B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computing Systems (AREA)

Abstract

A un usuario visualizador se le proporcionan anuncios sociales cuando accede a contenido asociado con un sistema de red social. Un anuncio social puede incluir un anuncio candidato y una historia social asociada. Los anuncios candidatos son anuncios provistos por uno o más anunciantes, en donde los anuncios cada uno especifican una relación entre su contenido de publicidad y uno o más objetos en red social. Para identificar historias sociales con los anuncios candidatos, el sistema de re social identifica a otros usuarios con el usuario visualizador quien ha interactuado con objetos en red social que están relacionados con los anuncios candidatos. Además, el sistema de red social identifica una o más de las interacciones entre los otros usuarios y uno o más de los objetos como una historia social. El sistema de red social selecciona un anuncio candidato y lo combina con una historia social para crear un anuncio social y envía el anuncio social para presentarse al usuario visualizador.
MX2013006825A 2010-12-15 2011-11-18 Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad. MX352437B (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/968,786 US9990652B2 (en) 2010-12-15 2010-12-15 Targeting social advertising to friends of users who have interacted with an object associated with the advertising
PCT/US2011/061545 WO2012082318A1 (en) 2010-12-15 2011-11-18 Targeting social advertising to friends of users who have interacted with an object associated with the advertising

Publications (2)

Publication Number Publication Date
MX2013006825A MX2013006825A (es) 2014-02-06
MX352437B true MX352437B (es) 2017-11-24

Family

ID=46235595

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2013006825A MX352437B (es) 2010-12-15 2011-11-18 Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad.

Country Status (10)

Country Link
US (1) US9990652B2 (es)
EP (1) EP2652690A4 (es)
JP (2) JP6118261B2 (es)
KR (2) KR20130126670A (es)
CN (1) CN103370725A (es)
AU (1) AU2011341576B2 (es)
BR (1) BR112013015131A2 (es)
CA (1) CA2820214A1 (es)
MX (1) MX352437B (es)
WO (1) WO2012082318A1 (es)

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