WO2013158790A3 - An advertisement platform with novel cost models - Google Patents

An advertisement platform with novel cost models Download PDF

Info

Publication number
WO2013158790A3
WO2013158790A3 PCT/US2013/037018 US2013037018W WO2013158790A3 WO 2013158790 A3 WO2013158790 A3 WO 2013158790A3 US 2013037018 W US2013037018 W US 2013037018W WO 2013158790 A3 WO2013158790 A3 WO 2013158790A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
advertisement platform
cost models
user
novel cost
Prior art date
Application number
PCT/US2013/037018
Other languages
French (fr)
Other versions
WO2013158790A2 (en
Inventor
Shigeto Umeda
Original Assignee
Dennoo Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/478,020 external-priority patent/US20130066726A1/en
Priority claimed from US13/477,981 external-priority patent/US20130066705A1/en
Priority claimed from US13/540,538 external-priority patent/US20130066707A1/en
Priority claimed from US13/540,528 external-priority patent/US20130066714A1/en
Priority claimed from US13/570,831 external-priority patent/US20130066715A1/en
Priority claimed from US13/605,915 external-priority patent/US20130066725A1/en
Priority claimed from US13/609,146 external-priority patent/US20130080264A1/en
Priority claimed from US13/653,394 external-priority patent/US20130066712A1/en
Priority claimed from PCT/US2013/031792 external-priority patent/WO2013148291A1/en
Priority to US14/388,723 priority Critical patent/US20150154631A1/en
Application filed by Dennoo Inc. filed Critical Dennoo Inc.
Priority to JP2013116019A priority patent/JP5595556B1/en
Priority to US14/023,376 priority patent/US20140180829A1/en
Publication of WO2013158790A2 publication Critical patent/WO2013158790A2/en
Publication of WO2013158790A3 publication Critical patent/WO2013158790A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Introduced is a method for presenting online advertisements. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user, decreasing loss or waste in advertisement space and increasing opportunity for the publisher; and displaying advertisements only for an appropriate duration and charging advertisers according to the user's exposure to the displayed advertisement.
PCT/US2013/037018 2011-09-09 2013-04-17 An advertisement platform with novel cost models WO2013158790A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US14/388,723 US20150154631A1 (en) 2012-04-19 2013-04-17 Advertisement Platform With Novel Cost Models
JP2013116019A JP5595556B1 (en) 2013-03-14 2013-05-31 System and method for realizing an advertising platform with a new cost model
US14/023,376 US20140180829A1 (en) 2011-09-09 2013-09-10 Advertising Platform

Applications Claiming Priority (28)

Application Number Priority Date Filing Date Title
US201261635819P 2012-04-19 2012-04-19
US61/635,819 2012-04-19
US13/478,020 US20130066726A1 (en) 2011-09-09 2012-05-22 Methods and systems for bidding and displaying advertisements utilizing various cost models
US13/477,981 2012-05-22
US13/477,981 US20130066705A1 (en) 2011-09-09 2012-05-22 Methods and systems for processing and displaying advertisements of variable lengths
US13/478,020 2012-05-22
US13/540,528 2012-07-02
US13/540,538 2012-07-02
US13/540,528 US20130066714A1 (en) 2011-09-09 2012-07-02 Methods and systems for an integrated ad campaign in social media
US13/540,538 US20130066707A1 (en) 2011-09-09 2012-07-02 Methods and systems for tracking ad relevancy using user interaction
US13/570,831 US20130066715A1 (en) 2011-09-09 2012-08-09 Methods and systems for time-variable cps based on user interaction with advertisement
US13/570,831 2012-08-09
US13/605,915 2012-09-06
US13/605,915 US20130066725A1 (en) 2011-09-09 2012-09-06 Methods and systems for acquiring advertisement impressions
US201261699143P 2012-09-10 2012-09-10
US13/609,146 US20130080264A1 (en) 2011-09-09 2012-09-10 Methods and systems for bidding and acquiring advertisement impressions
US61/699,143 2012-09-10
US13/609,146 2012-09-10
US201261708560P 2012-10-01 2012-10-01
US61/708,560 2012-10-01
US13/653,394 US20130066712A1 (en) 2011-09-09 2012-10-16 Method and system for serving advertisements based on visibility of ad-frames
US13/653,394 2012-10-16
US201261730456P 2012-11-27 2012-11-27
US61/730,456 2012-11-27
US201313698037A 2013-02-28 2013-02-28
US13/698,037 2013-02-28
USPCT/US2013/031792 2013-03-14
PCT/US2013/031792 WO2013148291A1 (en) 2012-03-26 2013-03-14 Systems and methods for implementing an advertisement platform with novel cost models

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/031792 Continuation WO2013148291A1 (en) 2011-09-09 2013-03-14 Systems and methods for implementing an advertisement platform with novel cost models

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US14/023,376 Continuation US20140180829A1 (en) 2011-09-09 2013-09-10 Advertising Platform

Publications (2)

Publication Number Publication Date
WO2013158790A2 WO2013158790A2 (en) 2013-10-24
WO2013158790A3 true WO2013158790A3 (en) 2014-01-09

Family

ID=49384227

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2013/037018 WO2013158790A2 (en) 2011-09-09 2013-04-17 An advertisement platform with novel cost models

Country Status (1)

Country Link
WO (1) WO2013158790A2 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150178790A1 (en) * 2013-12-20 2015-06-25 Yahoo! Inc. User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction
US10073794B2 (en) 2015-10-16 2018-09-11 Sprinklr, Inc. Mobile application builder program and its functionality for application development, providing the user an improved search capability for an expanded generic search based on the user's search criteria
US11004096B2 (en) 2015-11-25 2021-05-11 Sprinklr, Inc. Buy intent estimation and its applications for social media data
FR3055451A1 (en) * 2016-08-26 2018-03-02 Mediabong SYSTEMS AND METHODS FOR MEASURING THE ATTENTION OF A USER TO AT LEAST ONE VIDEO ADVERTISEMENT IN AN INTERNET PAGE AND RECTIFYING THE VIDEO ADVERTISEMENT DISPLAYED ACCORDING TO SAID MEASURE
US10397326B2 (en) 2017-01-11 2019-08-27 Sprinklr, Inc. IRC-Infoid data standardization for use in a plurality of mobile applications

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090299831A1 (en) * 2008-06-02 2009-12-03 Microsoft Corporation Advertiser monetization modeling
US20100121679A1 (en) * 2008-11-13 2010-05-13 Yahoo! Inc. System and method for representative allocation and pricing of impression segments of online advertisement impressions for advertising campaigns
US20100257058A1 (en) * 2009-04-06 2010-10-07 Microsoft Corporation Advertising bids based on user interactions
US20110173079A1 (en) * 2008-06-30 2011-07-14 Nhn Business Platform Corporation Bidding management method and system using bidding attribute information
US20110288928A1 (en) * 2010-05-21 2011-11-24 Microsoft Corporation Online platform for web advertisement competition

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090299831A1 (en) * 2008-06-02 2009-12-03 Microsoft Corporation Advertiser monetization modeling
US20110173079A1 (en) * 2008-06-30 2011-07-14 Nhn Business Platform Corporation Bidding management method and system using bidding attribute information
US20100121679A1 (en) * 2008-11-13 2010-05-13 Yahoo! Inc. System and method for representative allocation and pricing of impression segments of online advertisement impressions for advertising campaigns
US20100257058A1 (en) * 2009-04-06 2010-10-07 Microsoft Corporation Advertising bids based on user interactions
US20110288928A1 (en) * 2010-05-21 2011-11-24 Microsoft Corporation Online platform for web advertisement competition

Also Published As

Publication number Publication date
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