EP0402494A1 - Dispositif publicitaire - Google Patents

Dispositif publicitaire Download PDF

Info

Publication number
EP0402494A1
EP0402494A1 EP89110623A EP89110623A EP0402494A1 EP 0402494 A1 EP0402494 A1 EP 0402494A1 EP 89110623 A EP89110623 A EP 89110623A EP 89110623 A EP89110623 A EP 89110623A EP 0402494 A1 EP0402494 A1 EP 0402494A1
Authority
EP
European Patent Office
Prior art keywords
viewing
poster
film
advertising
advertising medium
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP89110623A
Other languages
German (de)
English (en)
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
INNOVATIVE TECHNOLOGIES
Original Assignee
INNOVATIVE TECHNOLOGIES
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by INNOVATIVE TECHNOLOGIES filed Critical INNOVATIVE TECHNOLOGIES
Priority to EP89110623A priority Critical patent/EP0402494A1/fr
Priority to PCT/EP1990/000900 priority patent/WO1990016055A1/fr
Priority to CA 2066157 priority patent/CA2066157A1/fr
Priority to AU58377/90A priority patent/AU5837790A/en
Priority to BR909007435A priority patent/BR9007435A/pt
Publication of EP0402494A1 publication Critical patent/EP0402494A1/fr
Priority to DK196791A priority patent/DK196791A/da
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F2011/0009—Roller-band displays
    • G09F2011/0063—Markings on a roller-band

Definitions

  • the invention relates to an advertising medium, consisting of a housing with narrow lateral ends designed for connection to further advertising mediums, each with two storage rolls which can be driven in the same, but reversibly separately, and a roll which can be wound up and unwound, which in some cases is equipped with a scoring device is how it is used, for example, in advertising media in supermarkets, partially illuminated from behind.
  • Such an advertising medium is known for example from DE-OS 36 25 969, which in turn is based on DE-OS 30 35 694.
  • a translatable advertising medium which is equipped with a finite film tape and can be controlled as a function of coding marks arranged on the film tape, including the reversible drive
  • the aim is to ensure that the tape can be driven precisely with uniform downtimes is.
  • the solution is characterized in that the film tape is a tape combination of a transparent layer and a white-ground colored reflection layer and the poster material is aligned between the two layers and inserted according to a coding mark and fixed by the two tapes.
  • a disadvantage of this design is that the mechanical control, which is often based on a manual output control, does not meet the expectations Accuracy of the image position is achieved, so that with a large number of combined devices arranged in series, the source of the error due to defective image position increases with increasing length of the combination formed from individual advertising media. This is particularly the case when the propulsion speeds are switched from fast to slow running to standstill and also in reverse order.
  • the advertising material can be inserted between two perforated, adhesive viewing foils, which are welded or glued to the same width as the width of the posters to insert pockets of the same size and are provided for receiving the advertising material, and so on formed tape is firmly glued to a carrier film, or that the posters are attached to the carrier film via the adhesive film, that at least two metal coding marks are arranged on the poster and actuate a proximity switch, the signals being read or recorded in the ROM memory of the CPU. that two speeds - fast and slow forward - are provided, shortly before reaching the image position on slow forward to adjust it to max.
  • +5/10 mm switch the two drive motors via the CPU, and that the viewing window is glued to one or more viewing foils which become transparent when a voltage of 50 to 100 Hz and 100 to 200 V is applied and become or become opaque when the voltage is switched off, the poster being at a distance from the viewing film which is for suppression the contrast emission from the poster surface is necessary.
  • the arrangement of the advertising medium between two viewing foils includes the greatest possible protection thereof, the perforation of the foils not forming an air jam in the pocket when the foils are quickly rewound.
  • the coding marks are arranged directly on the poster, ie not on the film. You operate a proximity switch, the signals being recorded in a central CPU (computer unit) and switching over to a slow advance for adjustment to a maximum plus tolerance via the CPU just before the image position is reached.
  • a proximity switch the signals being recorded in a central CPU (computer unit) and switching over to a slow advance for adjustment to a maximum plus tolerance via the CPU just before the image position is reached.
  • the film tape can be rewound - or also quickly - as a frame-by-frame rewind.
  • the image sequence can also be positioned in a controllable manner regardless of its sequence.
  • the CPU can control 40 to 150 devices which move synchronously, the individual devices being designed in such a way that they form a series of images with no visible distances between the individual modules.
  • the housing 1 is equipped with further lateral connections 2 for connection to further advertising media according to FIG. 1 and each provided with two supply rollers 3 which can be driven separately in the same, but reversible direction and which each hold a drive motor 11, these consisting of an endless belt from two perforated adhesive foils 4, which are welded or glued to the same dimension at insertion pockets at a distance of the width of the poster 7, which is further connected to a carrier foil 8 directed towards the surfaces of the supply rolls 3.
  • the signals emanating from this switch are read into the ROM memory of the CPU, these giving impulses for switching the fast forward to a slow forward of the drive motors 11, so that the adjustment of the image position to a maximum of + 5/10 mm can be guaranteed.
  • the front of the housing 1 is covered by a viewing window 12 which is glued to one or more viewing films 13.
  • a voltage is applied to the viewing foils 13 with a frequency of 50 to 100 Hz and 100-200 V, the viewing foil is transparent and becomes opaque again when it is switched off.
  • the drive system can be controlled in such a way that the film tapes 4, together with the carrier tape 8, can be switched on a frame-by-frame rewind or also on fast rewind.
  • each advertising medium 7 (poster) according to the position in the ROM memory of the control unit, so that each advertising medium 7 is identified and selected in the program stored in the EPROM.
  • the advertising medium 7 must be given particular importance for the encompassing of sports fields, since these generally form the boundary of the playing field.
  • the individual interconnected housings 1 are essentially secured to prevent injuries to persons by damping the gas pressure springs 14. since the energy of the impact is consumed and the housing or housings 1 is subsequently returned to its normal position.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Display Racks (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Freezers Or Refrigerated Showcases (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
EP89110623A 1989-06-12 1989-06-12 Dispositif publicitaire Withdrawn EP0402494A1 (fr)

Priority Applications (6)

Application Number Priority Date Filing Date Title
EP89110623A EP0402494A1 (fr) 1989-06-12 1989-06-12 Dispositif publicitaire
PCT/EP1990/000900 WO1990016055A1 (fr) 1989-06-12 1990-06-09 Support publicitaire
CA 2066157 CA2066157A1 (fr) 1989-06-12 1990-06-09 Support publicitaire
AU58377/90A AU5837790A (en) 1989-06-12 1990-06-09 Advertising support
BR909007435A BR9007435A (pt) 1989-06-12 1990-06-09 Suporte de publicidade
DK196791A DK196791A (da) 1989-06-12 1991-12-05 Reklamestander

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP89110623A EP0402494A1 (fr) 1989-06-12 1989-06-12 Dispositif publicitaire

Publications (1)

Publication Number Publication Date
EP0402494A1 true EP0402494A1 (fr) 1990-12-19

Family

ID=8201489

Family Applications (1)

Application Number Title Priority Date Filing Date
EP89110623A Withdrawn EP0402494A1 (fr) 1989-06-12 1989-06-12 Dispositif publicitaire

Country Status (6)

Country Link
EP (1) EP0402494A1 (fr)
AU (1) AU5837790A (fr)
BR (1) BR9007435A (fr)
CA (1) CA2066157A1 (fr)
DK (1) DK196791A (fr)
WO (1) WO1990016055A1 (fr)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0571781A1 (fr) * 1992-05-26 1993-12-01 Koch, Oswald Moyens de présentation d'informations ou de publicité
FR2705816A1 (fr) * 1993-05-24 1994-12-02 Tabary Guy Albert C Modules d'affichage d'images publicitaires et ensemble d'affichage.
FR2722320A1 (fr) * 1994-07-07 1996-01-12 Societe Civile D Innovation Procede pour commander l'arret sur image dans un module d'affichage d'images
EP0810574A1 (fr) * 1996-05-29 1997-12-03 Siemens Aktiengesellschaft Dispositif de présentation d'affichages publicitaires en papier ou autre matériaux
WO2001011596A1 (fr) * 1999-08-10 2001-02-15 Ondavision S.P.A. Systeme de diffusion d'informations, de signes et de messages publicitaires
DE10144930A1 (de) * 2001-09-12 2003-04-17 Siemens Ag Wechselplakatvitrine
DE10152599A1 (de) * 2001-10-25 2003-05-15 Siemens Ag Steuereinrichtung für Plakatwechsler

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2696034B1 (fr) * 1992-09-24 1994-11-10 Decaux Jc Procédé et appareillage de visualisation sélective d'un message inscrit sur une bande support de messages.

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2535094A1 (fr) * 1982-10-26 1984-04-27 World Acrilux Dispositif d'affichage par bande et ruban adhesif pour un tel dispositif
FR2585165A1 (fr) * 1985-07-19 1987-01-23 Porte Sa Ets Maurice Dispositif d'affichage a distance par deroulement d'une bande portant les indications devant etre affichees
FR2589272A1 (fr) * 1985-10-28 1987-04-30 Darmon Jean Claude Appareil d'affichage dynamique a commande programmable
EP0253033A1 (fr) * 1986-07-15 1988-01-20 World Acrilux S.A. Afficheur à bande
DE3625969A1 (de) * 1986-07-31 1988-02-11 August Iffland Durchlichtbarer werbetraeger

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2535094A1 (fr) * 1982-10-26 1984-04-27 World Acrilux Dispositif d'affichage par bande et ruban adhesif pour un tel dispositif
FR2585165A1 (fr) * 1985-07-19 1987-01-23 Porte Sa Ets Maurice Dispositif d'affichage a distance par deroulement d'une bande portant les indications devant etre affichees
FR2589272A1 (fr) * 1985-10-28 1987-04-30 Darmon Jean Claude Appareil d'affichage dynamique a commande programmable
EP0253033A1 (fr) * 1986-07-15 1988-01-20 World Acrilux S.A. Afficheur à bande
DE3625969A1 (de) * 1986-07-31 1988-02-11 August Iffland Durchlichtbarer werbetraeger

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0571781A1 (fr) * 1992-05-26 1993-12-01 Koch, Oswald Moyens de présentation d'informations ou de publicité
FR2705816A1 (fr) * 1993-05-24 1994-12-02 Tabary Guy Albert C Modules d'affichage d'images publicitaires et ensemble d'affichage.
US5557868A (en) * 1993-05-24 1996-09-24 Societe Civile D'innovation Modules for displaying advertising images, and a display assembly
FR2722320A1 (fr) * 1994-07-07 1996-01-12 Societe Civile D Innovation Procede pour commander l'arret sur image dans un module d'affichage d'images
EP0692776A1 (fr) 1994-07-07 1996-01-17 Societe Civile D'innovation Procédé pour commander l'arrêt sur image dans un module d'affichage d'images
EP0810574A1 (fr) * 1996-05-29 1997-12-03 Siemens Aktiengesellschaft Dispositif de présentation d'affichages publicitaires en papier ou autre matériaux
WO2001011596A1 (fr) * 1999-08-10 2001-02-15 Ondavision S.P.A. Systeme de diffusion d'informations, de signes et de messages publicitaires
DE10144930A1 (de) * 2001-09-12 2003-04-17 Siemens Ag Wechselplakatvitrine
DE10152599A1 (de) * 2001-10-25 2003-05-15 Siemens Ag Steuereinrichtung für Plakatwechsler
DE10152599B4 (de) * 2001-10-25 2008-07-17 Ströer Out-of-Home Media AG Steuereinrichtung für Plakatwechsler

Also Published As

Publication number Publication date
DK196791A (da) 1991-12-11
WO1990016055A1 (fr) 1990-12-27
DK196791D0 (da) 1991-12-05
BR9007435A (pt) 1992-06-16
CA2066157A1 (fr) 1990-12-13
AU5837790A (en) 1991-01-08

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