EP0571781A1 - Moyens de présentation d'informations ou de publicité - Google Patents

Moyens de présentation d'informations ou de publicité Download PDF

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Publication number
EP0571781A1
EP0571781A1 EP93107102A EP93107102A EP0571781A1 EP 0571781 A1 EP0571781 A1 EP 0571781A1 EP 93107102 A EP93107102 A EP 93107102A EP 93107102 A EP93107102 A EP 93107102A EP 0571781 A1 EP0571781 A1 EP 0571781A1
Authority
EP
European Patent Office
Prior art keywords
object information
reels
posters
reel
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP93107102A
Other languages
German (de)
English (en)
Inventor
Lalic Luka Kaufmann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0571781A1 publication Critical patent/EP0571781A1/fr
Withdrawn legal-status Critical Current

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/02—Signs, boards, or panels, illuminated by artificial light sources positioned in front of the insignia

Definitions

  • the technical field of the invention is the information or advertising medium.
  • Such devices are often designed as movable billboards. However, it is not so much the display board that is movable as such, but rather the advertising that is arranged on elements of these display boards.
  • Several advertising motifs are shown on elements of the aforementioned display board so that each individual motif can be seen for a while. After that, this motif disappears and the next motif is shown to the public on the advertising board.
  • a concrete design of this - initially abstractly explained - advertising billboard is arranged at Munich Central Station.
  • the named elements of the advertising board consist of bars with a triangular cross-section.
  • the bars are rotatably supported at the top and bottom, and laterally they are at such a distance from one another that the sides of the elongated triangular bars form an almost flat advertising surface which is oriented towards the viewer.
  • Rotating the triangular bars by 120 ° allows a new picture to be displayed.
  • Each image is divided into a plurality of image segments, each segment (here an elongated strip) being assigned to a side surface of a triangular bar.
  • the number of image segments corresponds to the number of triangular bars.
  • the information or advertising agents can convey the object information by displaying posters.
  • a plurality of posters are strung together so that they form a band that carries the object information.
  • Two reels are rotatably mounted parallel to the axis and spaced apart from each other. The tape is stretched between these reels.
  • the belt can be moved in both directions by rotating the reels in the same direction (claim 1).
  • the invention is based on the knowledge that the interchangeability of object information, which is shown on the posters, can only be easily ensured if these posters themselves are not firmly connected to elements of the device.
  • the invention therefore selects two reels on which the posters are wound in a lined up form and from which the posters can be unwound in the same lined up form.
  • the lining up of the posters can take place directly at the poster borders, but a wide band can also be provided, on which the posters are placed - if necessary pinned.
  • the rotatability of the reels allows the object information to be switched between the two reels. This ensures that each of the lined-up posters is once guided between the axially parallel and spaced-apart reels and is thus exposed to an observer's view.
  • each poster can be removed individually without having to remove any element of the advertising agent - or even dismantling the entire advertising agent for redesign.
  • the right moment to exchange individual posters is given when the poster to be exchanged is being put on display between the two reels.
  • the entire volume of the advertising agent can also be replaced.
  • Such an overall exchange is achieved in a user-friendly manner in that the reel on which the entire band is wound is removed and replaced by a reel which carries the new object information. After the new reel has been used, the belt only needs to be brought into firm mechanical engagement with the reel that remains in the device, which justifies its functionality.
  • the main idea here is that the lined up posters are rolled up like on a wallpaper roll - comparable to a photo film in a camera; a solution with an endless concept, in which the tape is placed around the reels in order to then unite behind the reels, is cumbersome, since both reels would have to be removed regularly in order to remove a tape with object information from the information or advertising agent.
  • the number of posters is also limited, since the length of the ribbon can only be about twice the width of the advertising medium.
  • the number of object information in the form of posters wound on a reel is subject to only minor restrictions. Depending on the diameter of the reel, between 10 and 50 posters can be strung together.
  • Object information can also be placed on both sides of the tape.
  • the mediator is then flat and effective from both sides.
  • the mediator can also be effective from both sides by doubling (claim 7). Then two object information levels are compared, one pair of reels each winding and unwinding a row of poster strips and the opposite reels are connected via a coupling mechanism for rotational synchronization.
  • Another major advantage of the invention is the cost side.
  • the stringing together of the posters into a poster tape is clearly superior to the variant described at the beginning, in which a large image is broken down into a large number of image segments - image strips - and must be applied to the respective sides of the triangular bars.
  • the invention on the other hand, only the lining up of posters or the attachment of posters on a carrier tape is necessary, it is not necessary to break down each individual poster into image segments which are pegged onto the large number of triangular rods or attached to it in another way.
  • Versatility is therefore the maxim of the invention; Versatility with regard to the large number of object information that can be displayed and versatile with regard to the frequent exchange of object information that has now moved into focus, which allows a constant change of the entire poster volume or individual posters.
  • the invention nevertheless affords cost advantages since it can be realized cheaply - the posters no longer have to be broken down into strips.
  • the cost advantages mentioned also relate to the effort and effort that control and maintenance personnel have to spend in order to keep the advertising media in accordance with the invention functional. Exchange, maintenance and renewal are done in a fraction of the time that has to be spent for comparable actions in the advertising medium explained at the beginning with triangular bars.
  • the two reels can be coupled via a drive mechanism (claim 2).
  • a webbing or a chain is addressed, which mechanically couple the two spaced reels to one another.
  • two different drives - such as electric motors or stepper motors - is also conceivable, each of which drives one reel of the pair of reels.
  • the reels can be formed as cylindrical, elongated rollers (claim 3). This results in a uniform storage of the unrolling and the rolled up poster tape, which does not cause the posters to buckle.
  • Alignment rollers (claim 4) can be provided for guiding and aligning the unwound and wound up poster tape.
  • the object level - where the visible object information is displayed in an advertising-effective and audience-friendly manner - is defined between the alignment rollers.
  • a glass pane can be provided to protect the object information (claim 5). It flanks the object plane in the viewing direction.
  • the object level can be flanked by a smoother, which essentially has the extent of the object information level. In its edge regions near the reels, it can be curved away from the object information level.
  • the drive mechanism can work step by step (claim 6). It is conceivable here in particular for a time-dependent fee, which the clients have to pay depending on the length of time that their poster is to remain on the object information level.
  • the design of the advertising medium according to claim 7 is particularly compact and efficient with regard to the object information shown in relation to the space required.
  • Two object information levels are compared. They are coupled to one another via a coupling mechanism. For this reason, only object information, or the pair of reels carrying the poster tape, must be driven. This movement is transmitted through the coupling mechanism to the opposing pair of reels or the poster tape carried by them (claim 7).
  • the smoother (claim 5) can be omitted, unless it is designed to be transparent so that it can take over a function corresponding to the glass-shaped protective surface.
  • the technical teaching according to claim 9 is proposed. It is used to provide a fastening system which, particularly in the case of large-scale object information, ensures easy interchangeability.
  • the object information - the large poster - always remains taut, regardless of whether it extends in its longitudinal direction by a few millimeters (about 3 to 5 millimeters). Even then, the poster is displayed smooth and taut, so that there can be no light reflections when illuminated and the information conveyed is visible to the general public without any impairment.
  • two grippers are provided which are coupled to one another via a tension spring.
  • a two-part hinged housing is provided between the two grippers, which has a hinge joint (claim 9).
  • a locking device plays a role, which is arranged as a clamp or spring element at the articulation point where the two gripping arms converge.
  • the two gripping arms can extend over the entire transverse direction of the poster.
  • the hinged housing between the grippers will also have a corresponding width.
  • the tension spring can be accommodated in the folding housing; it is only important that it can be pulled out as far as the length of the posters - for example due to the influence of temperature - vary. If the poster is now rolled up on one of the reels (claim 1), the two-part hinged hinged housing can understand this winding movement. It is advantageously made particularly flat, so that it protrudes only slightly from the surface of the carrier film and the posters fastened with it and the grippers are only a small parallel distance from the carrier film below.
  • Figure 1 shows a pair of reels 10, 11.
  • the two reels are spaced and rotatably mounted. Each of them has a drive pin 11a, 10a, over which a guide belt 21a, 21b is placed, the other end of which is placed over a drive roller 21.
  • the guide belt can be a simple flexible drive belt. It can also be designed as a chain belt or as a toothed drive or V-belt.
  • the drive roller 21 is coupled to a motor 20. It determines the movements of both reels 10, 11, which are shown here in a cylindrical roller shape. A polygonal design is also conceivable.
  • the central axes 10b, 11b of the reels 10, 11 are also shown in FIG. Their distance determines the width of the object information level OI over which the images or posters are guided. If the design is rotated by 90 °, a poster runs from top to bottom or bottom to top. The axes 10b, 11b are also rotated by 90 ° and spaced one above the other in a device.
  • the function of the illustrated embodiment proceeds according to the following criteria. First of all - as an example - the roller 10 is full and, apart from the front end of the poster strip 1, the roller 11 does not yet have any windings of this strip. Then the motor 20 starts to move and winds the images on the poster tape 1 from the roller 10 onto the reel 11. It can work step by step - even at different speeds - which is why a stepping motor is particularly suitable for the motor 20. Its speed is fast as it moves through the new image into the object information level OI. The image can then remain there for a while. The motor would slowly turn if no dwell time was intended. Then the poster tape 1 moves slowly and continuously from the roller 10 onto the reel 11.
  • the motor 20 switches its direction of rotation.
  • the object information tape is rewound through the object information level. This process is repeated continuously.
  • Figure 2 shows an intermediate state of this process.
  • the reel 11 already carries some windings of the poster tape 1.
  • the part of the poster tape still on the reel 10 is continuously moved through the object information level OI, which is covered by the disk 30.
  • This disk secures the object information tape and provides an insight into the posters.
  • the smoother takes over the planar guidance and display of the poster currently in the object information.
  • FIG. 2 The structure according to FIG. 2 is set out again, with additional lights 40a and 40b being provided, which are mounted in housing projections 30a, 30b parallel to the reel orientation 10, 11. It can be seen from this that it is expedient to use fluorescent tubes. Low-voltage halogen lighting is also possible with a corresponding number of illuminants.
  • FIG. 3 shows, in addition to the design of the drive belt 21c, as can also be placed around the pinions 20, 22 and the reels 10, 11 in FIG. 2, also an alternative drive technology via two motors M1, M2. These each carry a pinion 20 '.
  • This pinion 20 ' individually drives one of the two reels via its own drive belt or drive belt. The reels can thus have different speeds, depending on the windings of the object information tape 1 that are still or are already on them.
  • FIG. 4 shows a design in which two object information levels OI1 and OI2 are compared in parallel.
  • Each reel of the pair of reels driven by the drive device described is given a directly adjacent reel with the same axis orientation.
  • the respective directly adjacent reels are coupled via a coupling device 50a, 50b, which can be a gear wheel or a friction wheel. This ensures that driving the one pair of reels via the motor M shown causes a rectified movement of the second pair of reels 12, 13 and thus the second object information tape 2.
  • FIG. 5 the design of FIG. 4 is shown rotated by 90 °.
  • the object information tapes run from top to bottom - in the opposite direction from bottom to top.
  • the coupling device 50a, 50b for the respective directly adjacent reels is designed here as a gear 50a, 50b.
  • FIG. 6 shows an example of a gripper fastening system for posters, in particular large posters, as can be displayed to the public in a device according to FIG. 1.
  • a side view (without posters) and a schematic side view (with posters) are shown.
  • FIG. 7 shows a top view of the poster level (object information level) on which a fastening system from FIG. 6 is being passed.
  • FIG. 6 shows two side views of the poster gripping device and FIG. 7 shows a top view of this device.
  • this poster gripper consists of a two-part middle part 1f, 1g connected via a hinge joint, which can represent a foldable housing.
  • This foldable housing is attached to the carrier film, either by double riveting or by adhesive. It is important to ensure that the hinge joint 6 (see FIG. 6) comes as close as possible to the surface of the carrier film.
  • the two-part folding housing 1f, 1g can thus easily follow any curvature movement of the carrier film.
  • the grippers 1b, 1a are not fixed (glued or riveted) to the carrier film.
  • Rubber insides can be provided in the grippers 1a, 1b to confirm the adhesion of the gripper arms to the poster, such as a rubber layer 1c, 1d or another adhesive layer which ensures reliable grip of the gripper 1a, 1b even in the case of glossy posters.
  • the posters are now introduced into these grippers in such a way that the image to be attached is inserted into the gripper - or the several short grippers lying next to one another.
  • the grippers are pressed shut, with a locking device 8 ensuring that the gripper is in the clamped state. If all the grippers lying next to each other are clamped on, the poster is reliably attached to one narrow side.
  • the locking device 8 can also have an inoperative rest position, similar to a (laundry) clip, so that the grippers have to be opened against a spring force in order to insert the poster.
  • any other connecting element with tensile force can be used, such as an elastic band or a rubber band.
  • the two eyelets 4 between which the tension spring le is tensioned are also indicated in FIG. Also shown are the distances that are necessary for the perfect movement of the four components of the gripping device.
  • the distance 7a is that between the two parts 1f, 1g of the connection housing, it is determined by the dimension of the central joint 6.
  • the distance 7 between the grippers 1a, 1b and the connection housing 1f, 1g is somewhat larger, preferably about twice as large the distance between the two connection housing parts (relaxed state).
  • a hinge having a hinge effect can be used as the hinge 6 between the housing parts 1f, 1g; an elastic adhesive strip can also connect the two housing parts 1f, 1g. It can be a two-sided adhesive tape or adhesive textile, so that the hinge effect and the adhesion to the carrier film are achieved at the same time. Finally, instead of the closed housing parts 1f, 1g, a double-plate-shaped middle part can be used, the appearance of which resembles a hinge band. The spring is then fixed on it with tabs.
  • the carrier film itself can also be printed directly.
  • the result is an endless film which also allows slight thermal expansion and in any case always remains tight, so that the information shown remains representative and effective in advertising.
  • fluoroscopy and illumination can be used. If fluoroscopy is selected, the film must be translucent.
  • both a single monoposter of special size and a series of posters can be used in the advertising medium, so that a poster changer is created.
  • the technical field of the invention is the information or advertising medium. Such devices are able to display a large number of advertisements or factual information successively on an object information level. According to the invention, particularly inexpensive advertising agents are to be provided, which can nevertheless carry a large amount of object information. This is achieved when a plurality of posters are strung together, so that a band - object information (1) - is formed which carries the object information.
  • Two reels (10, 11; 12, 13) are rotatably mounted in the information or advertising medium, parallel to the axis and spaced apart from one another.
  • the object information band (1) is stretched between the reels (10, 11, 12, 13) and can be moved in both directions by rotating the reels (11, 11; 12, 13) in the same direction. This means that a large number of object information can be displayed. Replacing one of the rollers is just as easy as changing individual posters of the entire band (1).

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
EP93107102A 1992-05-26 1993-05-01 Moyens de présentation d'informations ou de publicité Withdrawn EP0571781A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19924217410 DE4217410A1 (de) 1992-05-26 1992-05-26 Informations- oder Werbemittler
DE4217410 1992-05-26

Publications (1)

Publication Number Publication Date
EP0571781A1 true EP0571781A1 (fr) 1993-12-01

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EP93107102A Withdrawn EP0571781A1 (fr) 1992-05-26 1993-05-01 Moyens de présentation d'informations ou de publicité

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EP (1) EP0571781A1 (fr)
DE (1) DE4217410A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10258313A1 (de) * 2002-12-13 2004-07-15 Patentwerk.De Gmbh Nachleucht-Anzeigeeinheit

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE7212578U (de) * 1971-04-03 1973-01-11 Perez F Gerät in Form eines Schaukastens für eine Serie von Anzeigen, Bildern od. dgl. Informationen
CH660640A5 (en) * 1982-11-08 1987-05-15 Brose Carl Gmbh Advertising apparatus
EP0267453A1 (fr) * 1986-10-14 1988-05-18 André Kulbach Afficheur pour publicité à rouleau
EP0402494A1 (fr) * 1989-06-12 1990-12-19 Innovative Technologies Dispositif publicitaire

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3624123A1 (de) * 1986-07-17 1988-01-21 Brose Carl Gmbh Rollbandapparat mit streuscheibe
DE3725788A1 (de) * 1986-08-29 1988-03-17 Marjanowic Marco Verfahren und vorrichtung zur schaustellung von plakaten

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE7212578U (de) * 1971-04-03 1973-01-11 Perez F Gerät in Form eines Schaukastens für eine Serie von Anzeigen, Bildern od. dgl. Informationen
CH660640A5 (en) * 1982-11-08 1987-05-15 Brose Carl Gmbh Advertising apparatus
EP0267453A1 (fr) * 1986-10-14 1988-05-18 André Kulbach Afficheur pour publicité à rouleau
EP0402494A1 (fr) * 1989-06-12 1990-12-19 Innovative Technologies Dispositif publicitaire

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10258313A1 (de) * 2002-12-13 2004-07-15 Patentwerk.De Gmbh Nachleucht-Anzeigeeinheit

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Publication number Publication date
DE4217410A1 (de) 1993-12-02

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