WO2020125701A1 - Appareil de réception et procédé de réception, appareil d'émission et procédé d'émission, ainsi que système et procédé d'émission et de réception - Google Patents

Appareil de réception et procédé de réception, appareil d'émission et procédé d'émission, ainsi que système et procédé d'émission et de réception Download PDF

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Publication number
WO2020125701A1
WO2020125701A1 PCT/CN2019/126456 CN2019126456W WO2020125701A1 WO 2020125701 A1 WO2020125701 A1 WO 2020125701A1 CN 2019126456 W CN2019126456 W CN 2019126456W WO 2020125701 A1 WO2020125701 A1 WO 2020125701A1
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WIPO (PCT)
Prior art keywords
advertisement
target
information
broadcast
unit
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PCT/CN2019/126456
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English (en)
Chinese (zh)
Inventor
樋口靖和
永滨健太郎
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Priority claimed from JP2018238935A external-priority patent/JP7120910B2/ja
Priority claimed from JP2018238937A external-priority patent/JP7120912B2/ja
Priority claimed from JP2018238936A external-priority patent/JP7120911B2/ja
Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN201980031580.1A priority Critical patent/CN112219402B/zh
Publication of WO2020125701A1 publication Critical patent/WO2020125701A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Definitions

  • Embodiments of the present invention relate to receiving devices and receiving methods, transmitting devices and transmitting methods, transmitting and receiving systems and methods.
  • Patent Literature 1 International Publication No. 2007/132899
  • the technical problem to be solved by the present invention is to provide a receiving device and a receiving method that can use the analysis results of viewing history to improve the efficiency of placing advertisements.
  • the receiving device of the embodiment includes a broadcast receiving unit that receives a broadcast program using a broadcast signal, and an advertisement information management unit that controls a process in which, among short advertisements that have not reached the target number of contacts, the device A short advertisement whose contact count in the number of times does not reach the target number is regarded as an object advertisement, and the object advertisement is preferentially displayed according to advertisement information classified by device containing information of the object advertisement.
  • FIG. 1 is a schematic diagram illustrating the operation of the system according to the first embodiment.
  • FIG. 2 is a diagram showing an example of the overall configuration including the system according to Embodiment 1.
  • FIG. 2 is a diagram showing an example of the overall configuration including the system according to Embodiment 1.
  • FIG. 3 is a diagram showing main streams and information in a broadcast wave transmission path and a hybrid broadcast transmission path for transmitting broadcast signals according to Embodiment 1.
  • FIG. 3 is a diagram showing main streams and information in a broadcast wave transmission path and a hybrid broadcast transmission path for transmitting broadcast signals according to Embodiment 1.
  • FIG. 4 is a diagram showing an example of a hardware configuration of a receiver according to Embodiment 1.
  • FIG. 4 is a diagram showing an example of a hardware configuration of a receiver according to Embodiment 1.
  • FIG. 5 is a diagram illustrating a configuration example of the functional unit of the management server according to the first embodiment.
  • FIG. 6 is a diagram illustrating a configuration example of a functional unit of the receiver according to Embodiment 1.
  • FIG. 6 is a diagram illustrating a configuration example of a functional unit of the receiver according to Embodiment 1.
  • FIG. 7 is a flowchart showing an example of a procedure of CM contact request processing in the management server according to the first embodiment.
  • FIG. 8 is a flowchart showing an example of a procedure of recording and playback processing in the receiver according to the first embodiment.
  • FIG. 9 is a flowchart showing an example of the procedure of the process of the receiver guarantee target CM according to the first embodiment.
  • FIG. 10 is a diagram showing the overall configuration including the system according to the second embodiment.
  • FIG. 11 is a diagram illustrating a configuration example of a functional unit of a receiver according to Embodiment 2.
  • FIG. 11 is a diagram illustrating a configuration example of a functional unit of a receiver according to Embodiment 2.
  • FIG. 12 is a diagram showing the overall configuration including the system according to the second embodiment.
  • FIG. 13 is a diagram illustrating a configuration example of a functional unit of a receiver according to Embodiment 3.
  • FIG. 13 is a diagram illustrating a configuration example of a functional unit of a receiver according to Embodiment 3.
  • FIG. 14 is a diagram illustrating a configuration example of a functional unit of an information terminal according to Embodiment 3.
  • FIG. 14 is a diagram illustrating a configuration example of a functional unit of an information terminal according to Embodiment 3.
  • operation acceptance unit 5810...CM broadcast information storage unit, 5820...viewing history storage unit, 5830...recorded program storage unit, 5840...CM storage unit, 5850...terminal information storage unit, 5910...CM acquisition Department, 5920...CM replacement unit, 5930...CM transmission unit, 6000...information terminal
  • CM advertisements
  • an advertiser designates a broadcast program from a broadcasting station, etc. and purchases a CM period.
  • the advertiser referring to the client who commissioned the CM company 110 to make advertisements, etc.
  • CM complementary metal-oxide-semiconductor
  • a target such as the number of contacts between the CM and the target layer in a specific period is set. Calculate the number of CM plays required to achieve the goal based on the estimated viewing rate of the CM, and pay the advertising fee corresponding to the number of CM plays.
  • CMs for animation content via the Internet and other networks are produced at the same time as CMs for broadcast programs, resulting in increased planning time and cost.
  • FIG. 1 is a schematic diagram illustrating the operation of the system according to Embodiment 1 as an addressable CM distribution system.
  • an addressable CM that specifies a target audience, such as a CM that matches the viewer's preference, is issued to a specific viewer.
  • the system of the first embodiment includes a receiver 5000 corresponding to a broadcast communication cooperative service such as hybrid broadcasting and a management server 3000 that manages the receiver 5000.
  • the system of Embodiment 1 may include a plurality of receivers 5000 with respect to one management server 3000.
  • the receiver 5000 receives various broadcast programs and so on.
  • the management server 3000 obtains the viewing history of the broadcast program or the like watched by the viewer through the receiver 5000 through the receiver 5000 through the Internet, and analyzes the viewer's preference. For example, the management server 3000 that obtains the analysis result that the viewer who regularly watches the broadcast program "a" is interested in the product "m” provides the analysis result to the broadcasting station 1000.
  • the advertising company AD obtains the analysis result of the management server 3000 from the broadcasting station 1000. Then, it is recommended that the advertiser of the product "m" (referring to the client who commissioned the CM company 110 to make advertisements, etc.) MC purchase the broadcast program "a" CM period as the addressable CM period, if the advertiser (referring to the CM company 110 Clients who make advertisements, etc.) MC agrees, and the contracts are exchanged between the two.
  • the advertising company AD hands the CM about the product "m" to the broadcasting station 1000 according to the contract, and the broadcasting station 1000 sends the CM to the CM distribution server 4000 for distributing the addressable CM via its own CM management server.
  • the CM of the CM distribution server 4000 is received by the receiver 5000 of the above-mentioned viewer, and is distributed to viewers who are interested in the product "m".
  • the management server 3000 obtains the release performance of the addressable CM from the receiver 5000 based on the information of the addressable CM period obtained from the broadcast station 1000, and provides it to the broadcast station 1000.
  • the advertising company AD obtains the posting results from the management server 3000 via the broadcasting station 1000, and transmits them to the advertiser MC (referring to the client who commissioned the CM company 110 to produce advertisements) MC as necessary.
  • the viewing history analysis function as described above it is also possible to transmit a short CM that a specific viewer has not contacted to a specific viewer.
  • FIG. 2 is a diagram showing the overall configuration including the system according to the first embodiment.
  • the broadcasting station 1000 includes a broadcasting station server 1100 including a CM management server and a security device 1200.
  • the broadcasting station 1000 transmits broadcasting signals by radio waves.
  • the broadcasting signal may include signals of BS broadcasting, CS broadcasting, terrestrial digital broadcasting, and the like.
  • the broadcasting station 1000 transmits digital broadcasting signals, application control information (AIT: Application Information Table), control information related to presentation based on cooperation of broadcasting and communication, and the like.
  • AIT Application Information Table
  • the application control information includes a command, control information, and the like for notifying the receiver 5000 included in the system of Embodiment 1 and starting and ending the application 5000 linked to the broadcast program.
  • the transmission methods of application control signals including application control information include, for example, a dedicated ES (Elementary Stream) transmission method, a data carousel method that repeatedly transmits the same data, and obtaining control placed on a server on a communication network The way to signal files.
  • the receiver 5000 supporting hybrid broadcasting described later acquires an application from a specified URL according to an instruction of an application control signal, and performs control of an application boundary and the like.
  • the broadcasting station 1000 operates a broadcasting station server 1100.
  • the broadcasting station server 1100 provides the receiver 5000 with the metadata of the program title, program ID, program summary, actors, broadcast date and time, and other data.
  • the receiver 5000 can receive broadcast signals and receive various broadcast programs and various service information.
  • the receiver 5000 has a function of implementing a broadcast communication function cooperative service in addition to a basic function of receiving digital broadcasting.
  • the receiver 5000 may also receive animation content from the animation content distribution server via the network using a broadband network connection function.
  • the receiver 5000 In addition to the broadband network connection function, the receiver 5000 also has the following functions. A function of executing an application according to application control information transmitted through broadcasting, a function of prompting based on cooperation of broadcasting and communication, and so on.
  • the receiver 5000 can be connected to a recording medium 5001 such as an HDD (Hard Disk) or SSD (Solid State Drive) for data recording and playback, and can also be connected to a display 5002 and a speaker system 5003. These are sometimes included in the receiver 5000 in advance.
  • a recording medium 5001 such as an HDD (Hard Disk) or SSD (Solid State Drive) for data recording and playback
  • the receiver 5000 functions as a receiving device such as a television and a set-top box that receives broadcast programs from the broadcasting station 1000 and animation content from the animation content distribution server.
  • the receiver 5000 functions as a recording device such as a recorder that records a broadcast program from the broadcasting station 1000.
  • the receiver 5000 functions as a playback device that plays back video content such as recorded programs and Blu-ray discs.
  • the receiver 5000 functions as a recording and playback device that records broadcast programs from the broadcasting station 1000 and plays various video contents.
  • the management server 3000 manages the receiver 5000, and acquires the viewing history from the receiver 5000 and analyzes it. As described above, the management server 3000 may automatically send the analysis result of the viewing history to the broadcasting station 1000.
  • the management server 3000 acquires information of the addressable CM period from the broadcasting station 1000.
  • This information includes, for example, information on a broadcast program in which an addressable CM period is set, a time period in which the CM period is addressable, and so on.
  • the management server 3000 transmits the addressable CM information suitable for each of the plurality of receivers 5000 managed by the management server 3000 to these receivers 5000 according to the information of the addressable CM period.
  • the management server 3000 obtains the release performance of the addressable CM by these receivers 5000.
  • the management server 3000 may automatically send the distribution results to the broadcasting station 1000.
  • the management server 3000 acquires the information of the short CM period from the broadcasting station 1000.
  • the information includes, for example, information about a broadcast program in which a short CM period is set, a time period of the short CM period, and so on.
  • the management server 3000 transmits the information of the short CM suitable for each of the plurality of receivers 5000 managed by the management server 3000 based on the information of the short CM period to these receivers 5000.
  • the management server 3000 obtains the actual release results of these receivers 5000 to the short CM.
  • the management server 3000 may automatically send the distribution results to the broadcasting station 1000.
  • the management server 3000 functions as a transmission device that transmits the addressable CM information and the short CM information suitable for each receiver 5000 to these receivers 5000.
  • system of the first embodiment functions as a transmission and reception system including a receiver 5000 as a receiving device and a management server 3000 as a transmitting device.
  • the addressable CM handed over from the advertising company AD to the broadcast station 1000 is sent from the CM management server (see FIG. 1) of the broadcast station 1000 to the CM distribution server 4000.
  • the receiver 5000 receives a predetermined addressable CM among the addressable CMs owned by the server 4000 for CM distribution.
  • FIG. 3 is a diagram showing main streams and information in the broadcast wave transmission path 2100 and the hybrid broadcast transmission path 2200 for transmitting broadcast signals according to the first embodiment.
  • video streams, audio streams, application control information, and service information are transmitted.
  • FIG. 4 is a diagram showing an example of the hardware configuration of the receiver 5000 according to the first embodiment.
  • the receiver 5000 has a communication content processing unit 5100 and a broadcast content processing unit 5300.
  • the communication content processing unit 5100 has a hybrid broadcast standard connected to the network.
  • the network connection destination is, for example, the management server 3000 described above.
  • the broadcast content processing unit 5300 receives broadcast waves.
  • the communication content processing unit 5100 includes an IP communication interface 5101.
  • the stream received through the IP communication interface 5101 is received by the stream reception processing unit 5102, and the demodulated stream is restored to the original arrangement state in the demultiplexer 5303.
  • the demultiplexer 5303 is connected to the DRAM processing unit 5104, and a program can be run in the DRAM processing unit 5104, for example, to perform automatic download.
  • the video stream separated in the demultiplexer 5303 is decoded in the video decoder 5311, the audio stream is decoded in the audio decoder 5312, and the subtitle stream is decoded in the subtitle decoder 5313.
  • the decoded video data and subtitle data are synthesized in the synthesizer 5501 and input to the display 5002.
  • the decoded audio data is input to the speaker system 5003 via the synthesizer 5502.
  • the broadcast content processing unit 5300 includes a broadcast tuner 5301.
  • the stream received and demodulated by the broadcast tuner 5301 is input to the descrambler 5302.
  • the input stream is descrambled using the key from the CAS (Conditional Access System) module 5304.
  • the stream descrambled in the descrambler 5302 is input into the demultiplexer 5303.
  • the demultiplexer 5303 outputs the data for data broadcasting to the data broadcasting reception processing section 5330.
  • the video stream separated in the demultiplexer 5303 is decoded in the video decoder 5311
  • the audio stream is decoded in the audio decoder 5312
  • the subtitle stream is decoded in the subtitle decoder 5313.
  • the decoded video data and subtitle data are synthesized in the synthesizer 5501 and input to the display 5002.
  • the decoded audio data is input to the speaker system 5003 via the synthesizer 5502.
  • the data broadcast signal separated by the demultiplexer 5303 is received by the data broadcast reception processing section 5330, and input to the data broadcast engine 5315.
  • the display signal transmitted by the data broadcast is input to the synthesizer 5501, and displayed on the display 5002.
  • an integrated controller 5200 As a unit that controls the overall operation of the receiver 5000, an integrated controller 5200 is provided.
  • the integrated controller 5200 has an application control unit 5201 and a security management unit 5202.
  • the application control unit 5201 controls each module of the receiver 5000 based on various information and control information included in the application control information.
  • the integrated controller 5200 encrypts the video data, subtitle data, and audio data using a predetermined content protection method when the user specifies a broadcast program to be recorded via the GUI 5220, etc., and converts it to a predetermined recording format. By recording in the recording medium 5001, a broadcast program is recorded.
  • the integrated controller 5200 reads out digital video data, subtitle data, and audio data recorded in the recording medium 5001 when the user specifies a recording program to be played via the GUI 5220 or the like, and provides it to the video decoder 5311. , An audio decoder 5312 and a subtitle decoder 5313, thereby playing a recorded program.
  • the security management unit 5202 manages applications and implements security functions.
  • the security management unit 5202 has an application authentication function, and processes the authenticated application as a management application.
  • the security management unit 5202 includes an access control function, a presentation control function, an execution function, a revocation function for management applications other than broadcasting, and the like.
  • the control of the security management unit 5202 and the control of the application control unit 5201 are described separately here, but they may be controlled as one management unit without being separated.
  • the access control function can refer to broadcast resources such as video, audio, and metadata SI information, or receiver resources such as the audio and video output of the receiver 5000 and a network interface for applications that are allowed to be used.
  • the receiver API Application Programming Interface
  • the access control function is restricted according to the security level of the application.
  • the presentation control function determines the display method of applications that can overlap with broadcast animation, display area and size, display/non-display, etc. according to the intention of the broadcast business department.
  • display or non-display of auxiliary information such as CM or CM-related messages in the application may be determined.
  • CM or CM-related messages in the application may be determined.
  • an emergency such as a disaster report, for example, it is possible to perform the control of displaying the broadcast program on the entire screen without temporarily displaying the application or its associated display.
  • the revocation function is a function that can invalidate a problematic application that harms the interests of broadcast operators or users.
  • the application engine 5130 forms an environment for executing applications.
  • an HTML5 browser equipped with an extended API for supporting hybrid broadcasting is used.
  • the terminal cooperation control unit 5500 is an interface that performs cooperation with an external cooperation terminal.
  • FIG. 5 is a diagram illustrating a configuration example of the functional unit of the management server 3000 according to the first embodiment.
  • the management server 3000 includes a CM information acquisition unit 3110, a CM contact device determination unit 3120, a CM information generation unit 3130 by device, a CM information transmission unit 3140 by device, a viewing history acquisition unit 3210, and a viewing history transmission The unit 3220, the CM information storage unit 3310, and the viewing history storage unit 3320.
  • the viewing history storage unit 3320 acquires various information such as a CM viewing history 3321 related to a predetermined CM described later from the receiver 5000, and stores it in the viewing history storage unit 3320.
  • the various information obtained from the receiver 5000 includes, in addition to the CM viewing history 3321, the viewing history such as the types and broadcast time periods of live broadcast programs, the types and broadcast time periods of recorded broadcast programs, etc. History, and the history of the type and duration of the video program being broadcast.
  • the viewing history transmission unit 3220 transmits the viewing history of the CM viewing history 3321 and the like obtained from the receiver 5000 to the broadcasting station 1000.
  • the CM information acquisition unit 3110 acquires CM information 3311 of the short CMs among the short CMs broadcast by the broadcasting station 1000 at which the target contact number cannot be achieved, and stores them in the CM information storage unit 3310.
  • the CM information 3311 is sent to the management server 3000 from the broadcasting station 1000, an advertiser (referring to a client who commissioned the CM company 110 to create an advertisement, etc.) MC, or an advertising company AD.
  • the CM information 3311 includes, for example, a specific period such as the number of target contacts, the length of the CM, the list of broadcast periods, and the period of the publicity campaign.
  • the target number of contacts includes the minimum number of contacts (frequency) for the viewer determined to be the user of the predetermined receiver 5000 to contact the CM, and the target number of receivers 5000 determined to be the viewer contacted to the CM.
  • the predetermined number of contacts in the receiver 5000 is, for example, the number of times the CM is displayed in the receiver 5000.
  • the list of broadcast time slots includes information on the channel where the CM is broadcast and the start time of the broadcast. Since these pieces of information are already existing when the short CM period is purchased, the advertiser (referring to the client who commissioned the CM company 110 to make advertisements, etc.) MC, etc. does not need to be re-costed to generate.
  • the CM contact device determination unit 3120 refers to the CM viewing history 3321 and the like from the plurality of receivers 5000 managed by the management server 3000, and uses the short CM corresponding to the CM information 3311 as the target CM that the viewers of these receivers 5000 should contact. Contact determination in each receiver 5000.
  • the CM viewing history 3321 includes the contact information of the viewer 5000 in the receiver 5000 contacting the CM. In the contact determination, based on the contact information of the CM viewing history 3321, it is determined whether each receiver 5000 satisfies the above-mentioned minimum number of contacts.
  • the CM contact device determination unit 3120 generates a list of receivers 5000 that do not satisfy the minimum number of contacts and a list of receivers 5000 that satisfy the minimum number of contacts.
  • the device-based CM information generating unit 3130 refers to the list of receivers 5000 that do not satisfy the minimum number of contacts, and generates device-based CM information 3312 for the receiver 5000 included in the list.
  • the CM information 3312 by device is information requesting the receiver 5000 to contact the target CM, and includes the broadcast period and the minimum number of contacts of the target CM corresponding to the CM information 3311.
  • the priority order of the plurality of objects CM is also given to the device-based CM information 3312.
  • the device-by-device CM information generating unit 3130 stores the generated device-by-device CM information 3312 in the CM information storage unit 3310.
  • the device-based CM information transmission unit 3140 transmits the generated device-based CM information 3312 to each receiver 5000.
  • the above-described functional units of the management server 3000 are only examples.
  • the predetermined functional unit of the management server 3000 may be further subdivided into multiple functional units.
  • the several functional units listed above of the management server 3000 may be integrated into one functional unit.
  • the management server 3000 may not have all the functional units listed above, or may have functional units other than the functional units listed above.
  • the above-described functions of the management server 3000 may not be concentrated on one server.
  • the collection management function of the CM viewing history 3321 of the receiver 5000 performed by the viewing history acquisition unit 3210, viewing history transmission unit 3220, and viewing history storage unit 3320, and the CM information acquisition unit 3110 and CM contact device may be determined
  • the registration management functions of the CM information 3311 and the device-based CM information 3312 performed by the unit 3120, the device-based CM information generation unit 3130, the device-based CM information transmission unit 3140, and the viewing history storage unit 3320 are divided into separate servers. These servers may realize the function as the management server 3000 by performing network communication, for example.
  • the receiver 5000 includes a CM information acquisition unit 5610, a CM information management unit 5620, a CM history generation unit 5630, a CM history transmission unit 5640, a broadcast reception unit 5710, a video content reception unit 5720, and live viewing by device
  • the broadcast receiving unit 5710 receives a broadcast signal from the broadcast station 1000.
  • the animation content receiving unit 5720 receives animation content from an animation content distribution server or the like via a network such as the Internet.
  • the animation content distribution server is, for example, a server that distributes animation content such as video content as video on demand.
  • the live viewing processing unit 5730 performs live viewing of broadcast programs and animation contents.
  • the so-called live viewing for example, in the case of a broadcast program, refers to displaying in real time the broadcast program being played at that time.
  • the recording processing unit 5740 performs recording processing of broadcast programs including the CM according to the live viewing operation, recording operation, and recording reservation operation from the user, and the recording reservation from the CM information management unit 5620.
  • the recording processing unit 5740 stores the recorded program (A) 5831, the recorded program (B) 5832, ... in the recorded program storage unit 5830.
  • the playback processing unit 5750 reads out the recorded program (A) 5831, recorded program (B) 5832, ... from the recorded program storage unit 5830 according to the playback operation from the user, and performs playback processing.
  • the operation acceptance unit 5760 accepts various operations such as live viewing operation, recording operation, recording reservation operation, and playback operation from the user.
  • the device-based CM information acquisition unit 5610 acquires the device-based CM information 3312 generated for the receiver 5000 from the management server 3000 that manages the receiver 5000.
  • the CM information management unit 5620 refers to the information of the broadcast period of the target CM included in the device-based CM information 3312, and causes the recording processing unit 5740 to retrieve the recorded program (A) 5831 and the recorded program (B) 5832 stored in the recorded program storage unit 5830 ... Whether the object CM is included.
  • the CM information management unit 5620 causes the recording processing unit 5740 to search whether the broadcast program reserved for recording includes the broadcast period of the target CM. For example, when the broadcast period of the target CM is not included, the CM information management unit 5620 causes the recording processing unit 5740 to record the broadcast program including the broadcast period of the target CM.
  • the CM information management unit 5620 may cause the recording processing unit 5740 to record only the target CM.
  • the CM information management unit 5620 may cause the recording processing unit 5740 to extract only the target CM from the recorded program including the target CM and store it separately.
  • editing processing such as changing to a preview size or portal screen may be performed to improve the response when the target CM is played.
  • the CM information management unit 5620 performs the above-described processing in accordance with the priority order.
  • the CM information management unit 5620 generates CM broadcast information 5811 and stores it in the CM broadcast information storage unit 5810 in a state where the recorded program including the target CM is stored in the recorded program storage unit 5830.
  • the CM play information 5811 includes information such as the broadcast period of the target CM, the recording program containing the target CM, the recording position of the target CM in the recorded program, and the minimum number of contacts for determining the presence or absence of contact.
  • the CM information management unit 5620 refers to the CM broadcast information 5811 stored in the CM broadcast information storage unit 5810 to make the live broadcast
  • the viewing processing unit 5730 determines whether the target CM is included in the broadcast program being watched live, or causes the playback processing unit 5750 to determine whether the target CM is included in the recorded program being broadcast.
  • the CM information management unit 5620 causes the live viewing processing unit 5730 or the playback processing unit 5750 to determine whether the viewer has contacted the target CM.
  • the target CM when the target CM is watched or played for an arbitrary ratio of time or more, it is determined that the target CM is contacted.
  • a determination method is an example, and the determination method of the presence or absence of the contact object CM is not limited to this.
  • the CM history generation unit 5630 When it is determined that the target CM has been contacted, the CM history generation unit 5630 generates a CM contact history 5821 indicating that the target CM has been contacted, and stores it in the viewing history storage unit 5820. In addition, the CM history generation unit 5630 counts up the number of contacts of the target CM every time it is determined that the target CM is touched. When the number of contacts reaches the minimum number of touches, the CM contact completion history 5822 is generated and stored in the viewing history storage unit 5820.
  • the CM history transmission part 5640 transmits the CM contact history 5821 to the management server 3000.
  • the CM history transmission unit 5640 transmits the generated CM contact completion history 5822 to the management server 3000.
  • the viewing history acquisition unit 3210 of the management server 3000 summarizes and stores the CM contact history 5821 and CM contact completion history 5822 of each receiver 5000 as the CM viewing history 3321 in the viewing history storage unit 3320.
  • the CM history transmission unit 5640 transmits the CM contact completion history 5822 to the management server 3000, the CM playback information 5811 related to the target CM is discarded by the CM information management unit 5620.
  • the above-described functional units of the receiver 5000 are only examples.
  • the predetermined functional unit of the receiver 5000 may be further subdivided into a plurality of functional units.
  • the functional units listed above of the receiver 5000 may be integrated into one functional unit.
  • the receiver 5000 may not have all the functional units listed above, and may also have functional units other than the functional units listed above.
  • FIG. 7 is a flowchart showing an example of a procedure of CM contact request processing in the management server 3000 according to the first embodiment.
  • Advertisers (referring to clients who commissioned the CM company 110 to make advertisements, etc.) MC or the advertising company AD deliver a short CM with a specific period and target number of contacts set to the broadcasting station 1000, and the broadcasting station 1000 broadcasts according to the contract The short CM delivered.
  • the broadcasting station 1000, the advertiser (referring to the client who commissioned the CM company 110 for advertisement creation, etc.) MC, or the advertising company AD sends the short CM information that cannot reach the target number of contacts to the management server 3000 at that time.
  • the management server 3000 registers the CM information 3311 through the following procedure, and makes a contact request for the target CM to the receiver 5000 that does not satisfy the minimum number of contacts of the target CM.
  • the CM information acquisition section 3110 of the management server 3000 newly acquires the CM information 3311 and stores it in the CM information storage section 3310 (step S101).
  • the CM contact device determination unit 3120 refers to the CM information 3311, confirms that the time point has not exceeded the specific period set for the target CM (YES in step S102), and confirms that the target contact number set for the target CM has not been reached (step After "YES" in S103), with respect to the plurality of receivers 5000 managed by the management server 3000, the viewing history of the receiver 5000 obtained at that time point is referenced, and the contact determination of the target CM included in the CM information 3311 is performed (step S104) . At this time, the CM contact device determination unit 3120 generates a list of receivers 5000 where the contact of the target CM is completed and a list of receivers 5000 where the contact of the target CM is not completed.
  • CM contact device determination unit 3120 determines from these lists that there is no receiver 5000 in which the contact of the target CM has not been completed (NO in step S104), the process ends.
  • the device-by-device CM information generation unit 3130 If there is a receiver 5000 that has not been contacted by the target CM (YES in step S104), the device-by-device CM information generation unit 3130 generates device-by-device CM information 3312 for these receivers 5000 and stores it in the CM information In the storage unit 3310 (step S105)
  • the device-based CM information generation unit 3130 also assigns priority to each target CM to the device-based CM information 3312.
  • the device-based CM information transmission unit 3140 transmits the generated device-based CM information 3312 to the corresponding receiver 5000 (step S106).
  • the viewing history acquisition unit 3210 appropriately acquires the CM contact history 5821 and the CM contact completion history 5822 from the receiver 5000 that has been subjected to the prescribed processing according to the transmitted device classification CM information 3312, and aggregates it as the CM viewing history 3321 and stores it in the viewing history In the storage unit 3320 (step S107).
  • steps S102 to S107 is performed a predetermined number of times.
  • the CM contact device determination unit 3120 determines whether the target CM is in a specific period (step S102). When the specific period is exceeded (NO in step S102), the process is ended, and when it is in the specific period (YES in step S102), the CM contact device determination unit 3120 determines whether the target CM has not been reached Target contact number (step S103). When the target contact number is reached (NO in step S103), the process is ended, and if the target contact number is not reached (YES in step S103), it is determined whether or not the contact of the target CM is not completed Receiver 5000 (step S104).
  • the CM contact device determination unit 3120 updates the list of receivers 5000 where the contact with the target CM is completed and the list of receivers 5000 where the contact with the target CM is not completed.
  • the management server 3000 ends the process.
  • the device classification CM information generation unit 3130 refers to the list of receivers 5000 with which the target CM has not completed the contact, and updates The device-by-device CM information 3312 of the receiver 5000 (step S105).
  • the CM information 3312 by device classification is updated based on the CM viewing history 3321 obtained in step S107.
  • the device-based CM information transmission unit 3140 transmits the updated device-based CM information 3312 to the receiver 5000 (step S106)
  • the viewing history acquisition unit 3210 acquires the CM viewing history 3321 (step S107).
  • the management server 3000 repeats the above processing until the specified period has passed ("No" in step S102), the target number of contacts is reached ("No” in step S103), or all receptions managed by the management server 3000 All the machines 5000 have completed contact with the target CM (NO in step S104).
  • the viewing history transmission unit 3220 transmits, for example, the CM viewing history 3321 to the broadcasting station 1000 (step S108).
  • the CM contact request processing in the management server 3000 of Embodiment 1 ends.
  • the broadcasting station 1000 that has received the CM viewing history 3321 may, for example, notify the advertising company AD or the advertiser (referring to the client who commissioned the CM company 110 to make advertisements, etc.) MC of the contact result of the predetermined short advertisement.
  • FIGS. 8 and 9. 8 is a flowchart showing an example of the procedure of the recording and playback processing in the receiver 5000 according to the first embodiment.
  • the receiver 5000 receives the device-by-device CM information 3312 about the target CM from the management server 3000 through the following flow, and controls as needed to acquire the target CM from the broadcast of the broadcast station 1000 and give the viewer priority contact with the target CM, And send the contact status of the target CM to the management server 3000.
  • the device-by-device CM information acquisition unit 5610 of the receiver 5000 acquires the device-by-device CM information 3312 for the receiver 5000 from the management server 3000 that manages the receiver 5000 (step S201).
  • the CM information management unit 5620 retrieves the recorded program (A) 5831, recorded program (B) 5832, ... stored in the recorded program storage unit 5830 (step S202), and according to the broadcast period of the target CM classified by device CM information 3312 Information, it is determined whether the target CM exists in these recorded programs (step S203). If there is an object CM (YES in step S203), the process proceeds to step S205.
  • step S204 the CM information management unit 5620 performs predetermined processing to secure the target CM.
  • the predetermined processing of step S204 will be described in detail later using FIG. 9.
  • the CM information management unit 5620 In a state where the recorded program including the target CM is obtained, the CM information management unit 5620 generates CM broadcast information 5811 and stores it in the CM broadcast information storage unit 5810 (step S205).
  • the live viewing processing unit 5730 or The playback processing unit 5750 consults the CM information management unit 5620 regarding the information of the target CM that the viewer should contact.
  • the CM information management unit 5620 that has received the inquiry refers to the CM broadcast information 5811, and sends a broadcast program including the broadcast period of the target CM, a recorded program including the target CM, and a recorded position including the target CM to the live viewing processing unit 5730 or broadcast Processing unit 5750.
  • the live viewing processing unit 5730 or the broadcast processing unit 5750 that has received the information determines whether the target CM is included in the broadcast program being watched live or the recorded program being played (step S207). When the target CM is not included (NO in step S207), the receiver 5000 waits for the user to perform a new operation (return to step S206).
  • the live viewing processing unit 5730 or the broadcast processing unit 5750 determines whether the viewer has touched the target CM (step S208). In the case of live viewing, the determination is made based on whether live viewing continues until the time period of the broadcast period of the target CM. In the case of playback of a recorded program, this determination is made based on whether the playback continues to the recording position of the target CM. As described above, even if the target CM is not completely watched or played, it is determined that the target CM is touched as long as it has been watched or played for more than an arbitrary period of time.
  • step S208 In the case where live viewing or playback has not reached the time of the target CM at any ratio and is stopped, it is determined that the target CM is not touched (NO in step S208), and the receiver 5000 waits for the user to perform a new operation (return to step S206) .
  • step S207 and step S208 may be performed by the CM information management unit 5620 after receiving the information of the viewing history or the playback history from the live viewing processing unit 5730 or the playback processing unit 5750.
  • the CM history generation unit 5630 When it is determined that the target CM is contacted (YES in step S208), the CM history generation unit 5630 generates the CM contact history 5821 and stores it in the viewing history storage unit 5820. In addition, the CM history transmission unit 5640 transmits the CM contact history 5821 to the management server 3000 (step S209).
  • the CM history generation unit 5630 counts up the number of contacts of the target CM, and compares it with the minimum number of contacts (step S210). When the number of contacts of the target CM is smaller than the minimum number of contacts (NO in step S210), the CM history generation unit 5630 continues to count up the number of contacts of the target CM (return to step S206).
  • the CM history generation unit 5630 When the number of contacts of the target CM is equal to or greater than the minimum number of contacts (YES in step S210), the CM history generation unit 5630 generates the CM contact completion history 5822 and stores it in the viewing history storage unit 5820. In addition, the CM history transmission unit 5640 transmits the CM contact completion history 5822 to the management server 3000 (step S211).
  • the CM information management unit 5620 regards that the receiver 5000 has reached the goal, and discards the CM playback information 5811 related to the target CM (step S212).
  • the recording and playback processing in the receiver 5000 of Embodiment 1 ends.
  • the above flow is performed in the order of priority given to each object CM given by the device classification CM information 3312.
  • the priority order for processing according to the priority order, for example, when there are a plurality of unobtained object CMs, it may be considered to first ensure the object CM with a high priority order.
  • step S204 Next, the processing of step S204 will be described in detail.
  • 9 is a flowchart showing an example of the procedure of the process of securing the target CM by the receiver 5000 according to the first embodiment. 9 is when there is no recorded program including the target CM in the recorded program (A) 5831, recorded program (B) 5832, ... stored in the recorded program storage unit 5830 in FIG. 8 (No in step S203) )keep going.
  • the CM information management unit 5620 transfers the information of the unplayed program including the broadcast period of the target CM to the recording processing unit 5740.
  • the recording processing unit 5740 determines whether there is an unplayed program in the broadcast period including the target CM in the registered recording reservation (step S221). In the case where the unplayed program including the broadcast period of the target CM is not reserved for recording (NO in step S221), the process proceeds to step S223.
  • the recording processing unit 5740 determines whether the target CM exists in a time period earlier than the unrecorded program reserved for the recording Broadcast period (step S222). In the case where there is no broadcast period of an earlier time period (NO in step S222), it proceeds to step S224.
  • the recording processing section 5740 reserves the recording of the unplayed program of the broadcast period in which the target CM of the earliest time period is included (step S223).
  • step S221 and step S222 may be performed by the CM information management unit 5620 after receiving the recording reservation information from the recording processing unit 5740.
  • the recording is performed in the form of including the object CM (step S224).
  • step S204 in the receiver 5000 of Embodiment 1 ends.
  • CM material for the network In order for the advertiser MC (referring to the client who commissioned the CM company 110 to produce advertisements, etc.) to reliably achieve the goal, it is necessary to broadcast a short CM and increase the number of times in a program that has more predictions than the number of goals achieved. In addition, sometimes it is necessary to produce the CM material for the network separately from the short CM for broadcast programs, which increases the cost. In the case of making CM materials for the network, it is necessary to study the delivery plan of the CM for the network, etc., and the planning is also complicated.
  • Patent Literature 1 relates to a technique of replacing a CM with the latest CM and playing it when playing a recorded program that includes a CM that has passed the promotional period (during the release period).
  • it is not possible to determine the contact status of CM during the publicity campaign, and it is not possible to control the number of CM contacts that meet the requirements of the advertiser (referring to the client who commissioned CM company 110 to create advertisements, etc.).
  • the CM playback is not performed, so it is difficult to effectively increase the number of contacts.
  • CM based on the device-based CM information 3312 generated by the management server 3000, a short CM whose number of contacts has not reached the target can be designated to promote contact.
  • the receiver 5000 by allowing the receiver 5000 to secure a recorded program or the like including the target CM, the viewer can be given priority contact with the target CM. Through these processes, the normal use of the receiver 5000 is not hindered.
  • the management server 3000 by collecting and managing the contact history of the target CM in the receiver 5000 by the management server 3000, it is possible to grasp the degree of achievement of the goal.
  • the number of contacts can be increased without using a network CM or the like, and the cost of CM production and the like can be reduced.
  • the contact result of the target CM can be easily counted.
  • the receiver 5000 secures the target CM to be played from the broadcasting station 1000, but it is not limited to this.
  • the broadcasting station 1000 not only plays a short CM that cannot reach the target contact number, but also can be stored in the server 4000 for CM distribution.
  • the receiver 5000 may download the target CM in the short CM in the CM distribution server 4000 among the short CMs in the CM distribution server 4000 based on the device-based CM information 3312, and the receiver 5000 does not reach the minimum number of contacts.
  • the management server 3000 may acquire the target CM of each receiver 5000 from the CM distribution server 4000 based on the CM information 3311 and distribute it to each receiver 5000.
  • the contact of the target CM is promoted during the live viewing of the broadcast program and the viewing of the animation content.
  • FIG. 10 is a diagram showing the overall configuration including the system according to the second embodiment.
  • the system of Embodiment 2 also has the same configuration as the system of Embodiment 1. That is, the system of the second embodiment is configured such that the receiver 5000a that receives the broadcast signal from the broadcast station 1000 can perform live viewing of broadcast programs and the like.
  • the system of the second embodiment is configured such that the receiver 5000a that receives animation content from the animation content distribution server 2000 via a network such as the Internet can watch the animation content.
  • the animation content distribution server 2000 is a server that distributes animation content such as video content to the receiver 5000a.
  • the animation content distribution server 2000 uses a part or the entirety of the website to distribute the material for displaying the CM content.
  • the receiver 5000a includes a CM acquisition unit 5910, a CM replacement unit 5920, and a CM storage unit 5840.
  • the CM acquisition unit 5910 secures the target CM.
  • the CM acquisition unit 5910 retrieves the recorded program (A) 5831, recorded program (B) 5832, ... stored in the recorded program storage unit 5830, and according to the information of the broadcast period of the target CM classified by the CM information 3312 by device It is determined whether the target CM exists in these recorded programs.
  • the CM acquisition unit 5910 performs the same flow as the flow shown in FIG. 9, for the unplayed program including the target CM, the unplayed program with the broadcast period of the target CM in the earliest time period Make a video.
  • the CM acquisition unit 5910 extracts the target CM from the recorded program thus obtained, and stores it in the CM storage unit 5840 as CM(A) 5841, CM(B) 5842,...
  • the CM storage unit 5840 is realized by a hardware configuration such as a DRAM processing unit 5104 that temporarily stores a cache, and temporarily stores CM(A) 5841, CM(B) 5842, ..., and the like. Thereby, CM(A) 5841, CM(B) 5842, etc. can be extracted from the recorded program without the user's awareness and stored, and updated as necessary.
  • the CM replacement unit 5920 replaces the CM included in the broadcast program and animation content being watched and the recorded program being broadcast with the target CM.
  • the CM replacement unit 5920 replaces the CM with the target CM secured by the CM acquisition unit 5910.
  • the so-called replacement allowed CM period is the above-mentioned addressable CM period (refer to FIG. 1).
  • the replacement of the CM performed by the CM replacement section 5920 is performed using, for example, the issue technology of the addressable CM.
  • the hybrid broadcast application related to the distribution of the addressable CM is started in a non-display state.
  • the hybrid broadcast application displays a transparent screen overlapping the broadcast animation. This does not hinder the viewing of the main content of the broadcast program.
  • the obtained object CM is played overlapping with the broadcast CM.
  • the event message indicating the end of the CM included in the broadcast signal is received, and the main content of the broadcast program is restarted.
  • the CM replacement unit 5920 replaces the CM included in the movie content being watched and the recording program being broadcast with the target CM secured by the CM acquisition unit 5910.
  • the CM position included in the animation content and the recorded program is detected from the animation content through image recognition or the like, and the target CM is played corresponding to the CM position.
  • the CM history generation unit 5630 When the target CM is played, it is determined that the target CM is contacted as in the first embodiment described above, the CM history generation unit 5630 generates the CM contact history 5821 and the CM contact completion history 5822, and the CM history transmission unit 5640 sends them to the management server 3000.
  • the object CM is automatically played without waiting for the user to watch or play the object CM, so that the number of contacts can be increased more effectively.
  • the target achievement rate of the target CM can be improved.
  • the broadcast station 1000 may store the short CM that has not reached the target number of contacts in the CM distribution server 4000, and the receiver 5000a directly obtains the target CM in the receiver 5000a, or the management server 3000 acquires the target CM of each receiver 5000a and publishes it to the receiver 5000a.
  • FIG. 12 is a diagram showing the overall configuration including the system according to Embodiment 3.
  • FIG. 12 in the system of Embodiment 3, the information terminal 6000 held by the viewer of the receiver 5000b is associated with the receiver 5000b via the network.
  • the information terminal 6000 is an external device such as a personal computer, a smart phone, and other receivers, and has at least a network communication function and an animation content playback function.
  • FIG. 13 is a diagram illustrating a configuration example of a functional unit of a receiver 5000b according to Embodiment 3.
  • FIG. 13 in addition to the configuration of the receiver 5000 of Embodiment 1, the receiver 5000b includes a CM acquisition unit 5910, a CM transmission unit 5930, a CM storage unit 5840, and a terminal information storage unit 5850.
  • the terminal information storage unit 5850 stores information such as the information terminal (A) 5851, information terminal (B) 5852, ... held by the viewer of the receiver 5000b. Such information can be registered by the user using, for example, a two-dimensional code such as a QR code (registered trademark) displayed on the display 5002 or the like connected to the receiver 5000b, or a multi-digit digital code.
  • a two-dimensional code such as a QR code (registered trademark) displayed on the display 5002 or the like connected to the receiver 5000b, or a multi-digit digital code.
  • the CM acquisition unit 5910 secures the target CM as in the second embodiment, and stores it in the CM storage unit 5840 as CM(A) 5841, CM(B) 5842,...
  • the CM storage unit 5840 is realized by a hardware configuration such as a DRAM processing unit 5104, and temporarily stores CM(A) 5841, CM(B) 5842, ..., and the like.
  • the CM transmission unit 5930 refers to the information of the information terminal (A) 5851, the information terminal (B) 5852, and the like stored in the terminal information storage unit 5850, and relates it to the receiver 5000b via the network.
  • the connected information terminal 6000 sends the object CM.
  • the information terminal 6000 includes an animation content receiving unit 6110 and an animation viewing processing unit 6120.
  • the animation content receiving unit 6110 receives, for example, the target CM from the receiver 5000b and the animation content from the animation content distribution server.
  • the animation viewing processing unit 6120 performs viewing processing of the received object CM from the receiver 5000b and the animation content from the animation content distribution server.
  • the number of contacts can be increased more effectively.
  • the target achievement rate of the target CM can be improved.
  • the broadcast station 1000 may store the short CM that has not reached the target number of contacts in the CM distribution server 4000, and the receiver 5000b directly obtains the target CM in the receiver 5000b, or the management server 3000 acquires the target CM of each receiver 5000b and distributes it to the receiver 5000b.
  • the management server 3000 can specify a short CM whose number of contacts has not reached the target to facilitate contact.
  • the receiver 5000 can be used to give the viewer priority contact with the object CM. Through these processes, the normal use of the receiver 5000 is not hindered.
  • Embodiments 1 to 3 for example, for a short CM whose number of contacts does not reach the target, it is possible to increase the number of contacts without using a network CM or the like, thereby reducing the cost of CM production and the like.
  • the contact result of the target CM can be easily counted.
  • the object CM is automatically played without waiting for the user to watch or play the object CM, so that the number of contacts can be increased more effectively.
  • the target achievement rate of the target CM can be improved.
  • the number of contacts can be increased more effectively.
  • the target achievement rate of the target CM can be improved.
  • Embodiments 1 to 3 it is assumed that, for example, when the broadcast program and the animation content are viewed or the recorded program is played, the target CM is brought into contact.
  • video playback provided by the receivers 5000, 5000a, 5000b, etc. may be used.
  • the function of the Blu-ray disc and other videos also promotes the contact of the target CM.
  • each component shown in the above embodiment may be realized by a program installed in a memory such as a hard disk device of a computer.
  • the program may be stored in a computer-readable electronic medium in advance.
  • the computer reads the program from the electronic medium, so that the computer realizes the functions of the present invention.
  • Examples of electronic media include recording media such as CD-ROM, flash memory, and removable media.
  • it can also be achieved by distributing and storing constituent elements in different computers connected via a network, and communicating between the computers that make each constituent element function.

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Abstract

Un appareil de réception et un procédé de réception, et un appareil d'émission et un procédé d'émission selon la présente invention améliorent l'efficacité d'annonces publicitaires au moyen d'un résultat d'analyse d'historiques de visualisation. L'appareil de réception selon la présente invention comprend une partie de gestion d'informations de publicités. L'appareil d'émission selon la présente invention comprend une partie d'acquisition d'informations de publicités, une partie de génération pour des informations de publicités classées par dispositifs, et une partie d'émission pour des informations de publicités classées par dispositifs. Le système d'émission et de réception selon la présente invention comprend l'appareil de réception et l'appareil d'émission, l'appareil d'émission comprend la partie d'émission pour des informations de publicités classées par dispositifs, et l'appareil de réception comprend une partie de réception de diffusion.
PCT/CN2019/126456 2018-12-20 2019-12-19 Appareil de réception et procédé de réception, appareil d'émission et procédé d'émission, ainsi que système et procédé d'émission et de réception WO2020125701A1 (fr)

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