WO2014192690A1 - 情報処理システム、及び情報処理方法 - Google Patents
情報処理システム、及び情報処理方法 Download PDFInfo
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- WO2014192690A1 WO2014192690A1 PCT/JP2014/063830 JP2014063830W WO2014192690A1 WO 2014192690 A1 WO2014192690 A1 WO 2014192690A1 JP 2014063830 W JP2014063830 W JP 2014063830W WO 2014192690 A1 WO2014192690 A1 WO 2014192690A1
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- advertisement
- cookie
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Definitions
- Some aspects according to the present invention relate to an information processing system and an information processing method.
- Patent Document 1 discloses a method of acquiring a search query searched by a user from a cookie and presenting an advertisement related to the search query.
- the bidding process for determining the advertisement to be displayed to the user is usually performed by an operator other than the advertiser or the operator of the website displaying the advertisement. Therefore, it is conceivable that the advertisement distribution company sets the cookie of its own domain in the user's browser and distributes the advertisement using the cookie. However, since the user rarely visits the website of the advertisement distributor, in order to set the cookie of the advertisement distributor in the user's browser, for example, the advertisement distribution to the page information of other websites A technique such as embedding a program for issuing cookies from a business operator is required.
- an object of the present invention is to provide an information processing system and an information processing method capable of suitably distributing advertisements.
- One information processing system includes a user identifier for identifying a user in a browser of the client terminal in response to a request from the client terminal based on a program included in page information of an advertisement medium providing site.
- Means for setting a cookie for the domain of the advertisement medium providing site; means for acquiring browsing information from a browser of the client terminal using the cookie for the domain of the advertisement medium providing site; and the advertisement medium providing site A means for receiving a notification that an advertisement display frame of the advertisement medium providing site exists from the client terminal that has accessed the URL, and a bid condition for the advertisement display frame of the advertisement medium providing site is determined using the browsing information Means.
- One information processing system is a first user for identifying a user in a browser of a client terminal in response to a request from a client terminal based on a program included in page information of an advertisement medium distribution site.
- One information processing method includes a user identifier for identifying a user in a browser of the client terminal in response to a request from the client terminal based on a program included in page information of an advertisement medium providing site.
- a step of setting a cookie for the domain of the advertisement medium providing site; a step of obtaining browsing information from a browser of the client terminal using the cookie of the domain of the advertisement medium providing site; and the advertisement medium providing site Receiving the notification that the advertisement display frame of the advertisement medium providing site exists from the client terminal that has accessed the URL, and determining the bidding conditions for the advertisement display frame of the advertisement medium providing site using the browsing information
- the information processing system performs the step of performing.
- a first user for identifying a user in a browser of the client terminal in response to a request from the client terminal based on a program included in page information of an advertisement medium distribution site A step of setting a first cookie of the domain of the advertisement medium distribution site including an identifier, and a second user identifier set in a second cookie set by another information processing apparatus for the client terminal Managing the matching information indicating the correspondence between the first user identifier and the client terminal that has accessed the advertisement medium distribution site, a notification that the advertisement display frame of the advertisement medium distribution site exists.
- Receiving, and the first cookie included in the first cookie set in the client terminal A bidding for the advertisement display frame of the advertisement medium distribution site together with the second user identifier associated with the first user identifier in the matching information to the other information processing apparatus.
- the information processing system performs the requested step.
- “part”, “means”, “apparatus”, and “system” do not simply mean physical means, but “part”, “means”, “apparatus”, “system”. This includes the case where the functions possessed by "are realized by software. Further, even if the functions of one “unit”, “means”, “apparatus”, and “system” are realized by two or more physical means or devices, two or more “parts” or “means”, The functions of “device” and “system” may be realized by a single physical means or device.
- (Embodiment 1) 1 to 6 are diagrams for explaining the first embodiment.
- embodiments will be described along the following flow with reference to these drawings.
- First, the outline of the system according to the embodiment will be described in “1.1”.
- “1.2” will explain the functional configuration of the system
- “1.3” will explain the flow of processing related to each device.
- “1.4” a specific example of a hardware configuration capable of realizing each device constituting the system will be described.
- “1.5” describes the effect according to the present embodiment.
- FIG. 1 is a diagram illustrating a functional configuration of an advertisement distribution system 1 including an information processing system according to the present embodiment.
- the advertisement distribution system 1 includes an advertisement medium distribution server 100, an advertisement network server 200, and an advertisement bidding apparatus 300.
- the advertisement medium distribution server 100, the advertisement network server 200, the advertisement bidding apparatus 300, and the client terminal 400 can communicate with each other via the Internet N.
- the advertisement medium distribution server 100 is a server that provides the client terminal 400 with a website in which an advertisement display frame for displaying advertisements is set.
- Various websites provided by the advertisement medium distribution server 100 can be considered, for example, a website that provides a search service, a site that provides a blog viewing / editing service, a website that distributes news, and the like.
- the advertising medium distribution server 100 includes a website providing unit 110 and an advertising bidding unit 120.
- the advertisement bidding unit 120 performs an advertisement bidding process for finally determining an advertisement to be displayed in the advertisement display frame of the website provided by the website providing unit 110.
- the advertisement network server 200 performs a bid process for determining an advertisement to be displayed in the advertisement display frame on the website in response to a request from a program included in the page information of the website provided by the advertisement medium distribution server 100.
- the advertisement network server 200 includes an SSP (Supply Side Platform) unit 210, an advertisement bidding unit 220, and a DSP (Demand Side Platform) unit 230.
- the SSP unit 210 provides a mechanism for determining an advertisement to be displayed in an advertisement display frame of a website provided by the advertisement medium distribution server 100.
- the advertisement bidding unit 220 performs an advertisement bid for the advertisement display frame that has been notified through the SSP unit 210.
- the DSP unit 230 provides the advertiser with a mechanism for bidding based on a predetermined advertisement bidding condition for an advertising bid for the advertising display frame performed by the advertising bidding unit 220.
- the advertisement bidding apparatus 300 has a function of determining whether or not to bid for an advertisement display frame displayed on the client terminal 400.
- the advertisement bidding apparatus 300 includes a bidding determination unit 310 and a database (DB) 311.
- the advertising bidding apparatus 300 determines under what bidding conditions the bidding conditions for bidding on the advertising display frame received from the SSP unit 210 are to be bid based on the advertising bidding conditions 312 stored in the DB 311.
- the client terminal 400 can browse the website provided by the website providing unit 110 of the advertisement medium distribution server 100 using the browser 411.
- the page information generated by the website providing unit 110 is downloaded to the browser 411.
- the page information is described in, for example, HTML (HyperText Markup Language), and includes, for example, a program described in Java Script (registered trademark) (hereinafter, the program is also referred to as an advertisement tag).
- the browser 411 notifies the existence of the advertisement display frame to the SSP (Supply Side Platform) unit 210 of the advertisement network server 200 based on the function of the advertisement tag set for the advertisement display frame.
- the advertisement display frame notification includes, for example, various information such as the size of the advertisement display frame.
- the present invention is not limited to this, and the tag of the website provided by the advertisement medium distribution server 100 includes a plurality of SSPs including the SSP unit 210. The presence of the advertisement display frame may be notified to
- the SSP unit 210 of the advertisement network server 200 receives an access corresponding to the advertisement display frame from the client terminal 400, the SSP unit 210 checks the domain of the cookie set in the browser 411 of the client terminal 400. As described later, the SSP unit 210 can confirm the domain of the DSP cookie 421 set in the browser 411.
- the SSP unit 210 of the advertisement network server 200 manages a list of domains (domain list 217 to be described later) of each advertiser that can bid for the advertisement display frame notified by the SSP unit 210, the domain list 217 and , The domain of the cookie set in the browser 411 of the client terminal 400 is collated. As a result, when the advertiser domain cookie is set (set) in the browser 411 of the client terminal 400, the SSP unit 210 contains the advertiser domain cookie in the browser 411 of the client terminal 400. Information to the effect is added to notify the advertisement bidding apparatus 300 that the advertisement display frame is being bid.
- the advertisement bidding apparatus 300 refers to the advertisement bidding condition 312 using the information on the domain and the information on the advertisement display frame related to the website, thereby the advertisement bidding unit 220 of the advertisement network server 200. Bid against.
- the bid for the advertisement display frame is sent to the advertising bidding apparatus 300 that manages the bidding for each advertiser. Notify what is happening.
- the SSP unit 210 notifies the advertisement bidding apparatus 300 of information on whether or not the advertiser's cookie is set in the browser 411 of the client terminal 400.
- the present invention is not limited to this. Instead, the SSP unit 210 may notify the advertisement bidding apparatus 300 of information on all cookie domains included in the client terminal 400. In addition, the SSP unit 210 notifies the DSP unit 230 that the advertisement display frame of the client terminal 400 is being bid.
- the DSP unit 230 Upon receiving the notification from the SSP unit 210, the DSP unit 230 displays an advertisement under any conditions based on the user browsing history information collected based on the function of the DSP cookie 421 issued in advance by the DSP unit 230. It decides whether or not to bid for the frame, and notifies the advertisement bidding unit 220 of the result (bid request).
- the cookie issued by the DSP unit 230 is issued in the domain of the advertising medium distribution server 100. This point will be described in detail later.
- the advertisement bidding unit 220 of the advertisement network server 200 starts an advertisement bid for the advertisement display frame.
- the advertising bidding unit 220 makes a successful bid for a suitable bidding request (for example, having the highest amount to be presented) from those bids.
- a suitable bidding request for example, having the highest amount to be presented
- the SSP unit 210 bids the advertisement bidding unit 120 of the advertisement medium distribution server 100 with the successful bid result.
- the advertisement bidding unit 120 makes a final bid for the advertisement display frame using a bid from the SSP unit 210 or a bid from another SSP (not shown). As a result, the advertisement bidding unit 120 determines, for example, an advertisement that presents the highest amount as an advertisement bidding condition as an advertisement to be finally displayed in the advertisement display frame. If the advertisement notified by the SSP unit 210 is successful, the SSP unit 210 displays a successful bid result including address information (URL) of an advertisement source (for example, an image to be displayed) related to the advertisement. Then, the advertisement tag processed by the browser 411 of the client terminal 400 is notified.
- URL address information
- the client terminal 400 reads the advertisement source of the advertiser who has made a successful bid for the advertisement display frame based on the successful bid result. As a result, the advertisement image included in the advertisement source is displayed on the browser 411 of the client terminal 400.
- the cookie (first party cookie) set in the domain of the advertisement medium distribution server 100 is used without using the cookie (third party cookie) of the domain of the advertisement network server 200 managed by the advertisement distributor. It becomes possible to perform advertisement distribution according to the user attribute. That is, advertisement distribution (so-called behavioral targeting advertisement) corresponding to the browsing history can be performed on the browser 411 that is set to reject acceptance of the third-party cookie. That is, the advertisement distribution system 1 can distribute the advertisement suitably.
- the advertisement medium distribution server 100 is a server that provides the client terminal 400 on the Internet N with a website in which an advertisement display frame for displaying advertisements is set.
- Various websites provided by the advertisement medium distribution server 100 can be considered, for example, a website that provides a search service, a site that provides a blog viewing / editing service, a website that distributes news, and the like.
- the advertisement medium distribution server 100 includes a website providing unit 110 and an advertisement bidding unit 120.
- the website providing unit 110 provides a website distribution service to the client terminal 400 on the Internet N.
- the advertisement is displayed on the browser 411 of the user who displayed the web page provided by the advertisement medium distribution server 100. That is, the web page provided by the advertisement medium distribution server 100 has an advertisement display frame.
- the website providing unit 110 transmits page information corresponding to the address (URL) to the client terminal 400 that has accessed.
- the web page information is described in HTML, for example, and includes an advertisement tag described in JavaScript (registered trademark) or the like.
- the advertisement tag is for displaying an advertisement in the above-described advertisement display frame. More specifically, the advertisement tag notifies the SSP unit 210 of the advertisement network server 200 that an advertisement display frame exists, and sets the DSP cookie 421 in the browser 411 to the DSP unit 230.
- Request to send a program JavaScript (registered trademark)) for
- the browser 411 of the client terminal 400 displays the web page information read from the website providing unit 110. At this time, the browser 411 accesses the SSP unit 210 and the DSP unit 230 of the advertisement network server 200 based on the control by the advertisement tag.
- the advertisement bidding unit 120 accepts bids for the advertisement display frame from one or more SSPs including the SSP unit 210 of the advertisement network server 200 and performs a bid for the advertisement display frame. More specifically, for example, the advertisement bidding unit 120 determines, for example, an advertisement such as a bid that presents the highest amount of bids from each SSP including the SSP unit 210 as an advertisement to be displayed in the advertisement display frame. To do. When the SSP unit 210 makes a successful bid, the advertising bidding unit 120 notifies the SSP unit 210 to that effect.
- the advertisement network server 200 performs a bid process for determining an advertisement to be displayed in the advertisement display frame on the website in response to a request from a program included in the page information of the website provided by the advertisement medium distribution server 100. Do. As shown in FIG. 1, the advertising network server 200 roughly includes an SSP unit 210, an advertising bidding unit 220, and a DSP unit 230.
- the SSP unit 210 provides an SSP function for displaying an advertisement to a website distributed by the advertisement medium distribution server 100.
- the SSP unit 210 includes an advertisement space notification reception unit 211, a cookie confirmation unit 212, a bid notification unit 213, a bid processing unit 214, an advertisement source notification unit 215, and a database (DB) 216. .
- the advertisement space notification receiving unit 211 receives a notification that there is an advertisement display frame from the browser 411 of the client terminal 400 that operates according to the advertisement tag. At this time, if there are a plurality of advertisement display frames, information to that effect and information such as the size and identifier of each advertisement display frame are included in the notification from the client terminal 400.
- the cookie confirmation unit 212 confirms what domain cookie is set in the browser 411 of the client terminal 400 that has notified that the advertisement display frame exists. Further, the cookie confirmation unit 212 confirms whether or not the cookie domain set in the browser 411 is included in the domain list 217 of the DB 216.
- the domain list 217 is a list of domains of advertisers that can bid on the advertisement display frame notified by the SSP unit 210.
- the bid notification unit 213 notifies the DSP unit 230 and the advertisement bidding apparatus 300 that a bid for the advertisement display frame of the client terminal 400 is being performed.
- the bid notification unit 213 notifies the advertisement bidding apparatus 300 that a bid for the advertisement display frame is being made, for example, to an API (Application Programming Interface) provided by the advertisement bidding apparatus 300.
- API Application Programming Interface
- the bid processing unit 214 requests the advertisement bidding unit 220 to bid for the advertisement display frame of the client terminal 400 in response to the notification that the advertisement display frame exists from the client terminal 400.
- the bidding processing unit 214 uses the advertisement bidding condition to perform an advertisement of the advertisement medium distribution server 100.
- a bid is placed for an advertisement bid performed by the bidding unit 120.
- Information such as position information (URL) for acquiring the source is notified to the client terminal 400.
- the DB 216 manages the domain list 217.
- the domain list 217 is a list of domains of each advertiser that can bid for the advertisement display frame notified by the SSP unit 210.
- the advertisement bidding unit 220 performs an bid for an advertisement display frame of the client terminal 400 in response to a request from the bid processing unit 214 of the SSP unit 210. Thereafter, the advertisement bidding unit 220 displays an advertisement on an advertisement related to the bidding presenting the bidding condition with the highest presentation fee among the bidding from the DSP unit 230 and the advertising bidding apparatus 300 received within a certain period of time. Make a successful bid for the frame. The advertising bidding unit 220 notifies the bidding processing unit 214 of the SSP unit 210 of the successful bid result.
- the DSP unit 230 provides the advertisement with a mechanism for bidding based on a predetermined advertisement bidding condition 238 for an advertisement bid for the advertisement display frame performed by the advertisement bidding unit 220.
- the DSP unit 230 according to the present embodiment includes a cookie setting unit 231, a cookie confirmation unit 232, a bid notification reception unit 233, a bid determination unit 234, and a database 235.
- the cookie setting unit 231 sends a DSP cookie 421 to the client terminal 400 for the client terminal 400 that has accessed the DSP unit 230 based on the advertisement tag included in the page information of the website provided by the advertisement medium distribution server 100.
- a program for setting (for example, written in JavaScript (registered trademark)) is transmitted.
- the browser 411 of the client terminal 400 that has received the program checks whether or not the DSP cookie 421 based on the domain of the advertising medium distribution server 100 is set in the browser 411, and the DSP cookie 421 is set. If not, a DSP cookie 421 is set in the browser 411. Note that the DSP cookie 421 is issued in the domain of the advertisement medium distribution server 100 as described above.
- the DSP cookie 421 is identical to the website domain of the advertisement medium distribution server 100 accessed by the user using the browser 411. As a result, it becomes a first party cookie. That is, even if the browser 411 of the client terminal 400 refuses to accept the third party cookie, the DSP cookie 421 can be set.
- the DSP cookie 421 includes user identifier information for identifying the user as a value value.
- the DSP cookie 421 also has a function of collecting browsing information related to a web page browsed by the user and notifying the DSP unit 230 of the browsing information.
- the cookie confirmation unit 232 confirms the contents of the DSP cookie 421.
- the contents of the cookie set in the browser 411 cannot be confirmed from a server with a different domain, but only the domain of the cookie can be confirmed.
- the DSP unit 230 provides access to the client terminal 400 that has accessed the DSP unit 230 based on an advertisement tag (such as JavaScript (registered trademark)) included in the page information of the website provided by the advertisement medium distribution server 100. It has a function of transmitting a program such as JavaScript (registered trademark). That is, the DSP unit 230 functions as a part of a website provided by the advertisement medium distribution server 100. Thereby, when the browser 411 is accessing the website, the DSP unit 230 can confirm the contents of the DSP cookie 421 having the domain of the advertising medium distribution server 100.
- an advertisement tag such as JavaScript (registered trademark)
- JavaScript registered trademark
- the cookie confirmation unit 232 of the DSP unit 230 can acquire the user identifier and the browsing information by referring to the contents of the DSP cookie 421 set in the browser 411.
- the browsing information acquired by the cookie confirmation unit 232 is stored in the DB 235 as user browsing information 237 described later in association with the user identifier.
- the bid notification receiving unit 233 receives a notification from the bid notification unit 213 of the SSP unit 210 that a bid for the advertisement display frame is being performed by the advertisement bidding unit 220.
- the bidding determining unit 234 determines under what conditions the bidding is performed for the advertisement display frame notified by the bid notification receiving unit 233. At this time, the bidding determining unit 234 refers to the user browsing information 237 associated with the user identifier acquired by the cookie checking unit 232 by referring to the DSP cookie 421 and the advertising bidding condition 238, and then bids. Decide what to do.
- the user browsing information 237 includes information such as what category of web page the user is browsing.
- the category of the web page can be specified by, for example, extracting a keyword from text data included in each web page and estimating what category the keyword that is estimated to be important is.
- the bidding determining unit 234 displays an advertisement using an advertising bidding condition 238 in which a condition such as “bidding for ⁇ ⁇ yen for a user who has visited a music related site” is set. You can bid on the frame.
- the DB 235 manages user identifier information 236, user browsing information 237, and advertisement bidding conditions 238.
- the user identifier information 236 is information on the user identifier set in the DSP cookie 421 that the cookie setting unit 231 sets in the browser 411 of the client terminal 400 and the cookie confirmation unit 232 confirms the contents.
- the information of all user identifiers is stored in the user identifier information 236.
- the user browsing information 237 is information in which the browsing history of the client terminal 400 acquired by the cookie confirmation unit 232 from the client terminal 400 is managed in association with the user identifier information 236.
- the user browsing information 237 includes information such as the category of each website browsed by the user.
- the advertisement bidding condition 238 is for determining conditions for bidding for a bid for the advertisement display frame. More specifically, it includes information such as what category of site a user bids for an advertisement of a user who has visited the site and the amount of money presented at the time of bidding.
- the advertisement bidding apparatus 300 has a function of determining whether or not to bid for an advertisement in an advertisement display frame displayed on the client terminal 400 based on the DSP cookie 421 set in the client terminal 400. At this time, the advertisement bidding apparatus 300 refers to the advertisement bidding conditions 312. In particular, in this embodiment, the SSP unit 210 of the advertisement network server 200 performs a bid for the advertisement display frame related to the client terminal 400 together with information on the domain of the cookie set in the browser 411 of the client terminal 400. A bid is sent to the advertisement bidding apparatus 300.
- the advertisement bidding condition 312 is set to “perform bidding for XX yen on the advertisement display frame related to the client terminal 400 having the advertiser's cookie”.
- the client terminal 400 is an information processing apparatus that can access a website provided by the advertisement medium distribution server 100.
- Specific examples of the client terminal 400 include, for example, a PC (Personal Computer), a mobile phone terminal (whether it is a so-called feature phone or a smartphone), a slate type tablet terminal, or the like.
- the client terminal 400 generally includes a CPU 410, a storage device 420, an input device 430, and a communication interface (I / F) unit 440.
- the CPU 410 controls various processes in the client terminal 400 by executing a program stored in the storage device 420 or the like.
- a browser 411 capable of browsing a website provided by the advertisement medium distribution server 100 mainly operates on the CPU 410.
- the storage device 420 is various storage media such as an HDD (Hard Disk Drive) and a flash memory.
- the storage device 420 stores various program codes such as the browser 411 executed by the CPU 410 and data necessary for executing the program.
- the storage device 420 stores the DSP cookie 421 set in the browser 411.
- the DSP cookie 421 is issued in the domain of the advertising medium distribution server 100 by the DSP unit 230 of the advertising network server 200 as described above.
- the DSP cookie 421 also stores a user identifier for identifying the user.
- the input device 430 is a device for the user to input various information.
- a pointing device such as a mouse or a touch pad, a keyboard, or the like corresponds to the input device 430.
- Various operations related to browsing the website using the browser 411 are all input by the input device 430.
- the communication I / F unit 440 is an interface for the client terminal 400 to communicate with various information processing systems such as the advertisement medium distribution server 100 and the advertisement network server 200 via the Internet N.
- FIG. 4 is a flowchart showing a process flow of the SSP unit 210 when determining an advertisement to be displayed in the advertisement display frame.
- the SSP unit 210 When the browser 411 of the client terminal 400 notifies the SSP unit 210 of the presence of the advertisement display frame based on the advertisement tag (program) included in the web page transmitted from the advertisement medium distribution server 100 to the client terminal 400, the SSP unit 210 The advertising space notification receiving unit 211 receives a notification that the advertising display frame exists (S401). At this time, the request from the browser 411 of the client terminal 400 by the advertisement tag (program) included in the web page transmitted to the client terminal 400, as described in the processing flow of the DSP unit 230 of “3.2”. The DSP unit 230 transmits to the browser 411 a program for causing the browser 411 to set the DSP cookie 421. That is, unless the browser 411 refuses to accept cookies, the DSP cookie 421 is set in the browser 411 accessing the advertising medium distribution server 100.
- the bid processing unit 214 Upon receiving the notification that the advertisement display frame exists, the bid processing unit 214 requests the advertisement bidding unit 220 to start the bid process by notifying the existence of the advertisement display frame (S403).
- the cookie confirmation unit 212 confirms the domain of each cookie set in the browser 411 of the client terminal 400 (S405). At this time, the cookie confirmation unit 212 refers to the domain list 217 to confirm whether or not the domain of the cookie set in the browser 411 is included in the domain list 217 (S407).
- the bid notification unit 213 notifies the DSP unit 230 and the advertisement bidding apparatus 300 that the advertisement display frame is being bid (S409). At this time, the bid notification unit 213 may also notify the DSP unit 230 and the advertisement bidding apparatus 300 of information related to the cookie domain set in the browser 411 of the client terminal 400.
- the bid processing unit 214 performs a bid process between the advertising bidding unit 220 and the advertising bidding unit 120 of the advertising medium distribution server 100 (S411). More specifically, the bidding processing unit 214 receives a successful bid result related to the advertisement display frame from the advertising bidding unit 220 and bids on the advertising bidding unit 120 using the advertising bidding conditions related to the successful bidding. As a result, if the bid by the bid processing unit 214 can make a successful bid for the advertisement display frame (Yes in S413), the advertisement source notification unit 215 includes information such as the address of the advertisement source set as the advertisement bidding condition for the bid. The successful bid result information is notified to the advertisement tag executed by the browser 411 of the client terminal 400 (S415).
- FIG. 5 is a flowchart showing a processing flow of the DSP unit 230 when performing a bidding process for a bid for an advertisement display frame.
- the browser 411 of the client terminal 400 makes a program to the DSP unit 230 based on the advertisement tag (program) included in the page information of the website.
- Send a code issuance request (described in JavaScript (registered trademark)).
- the DSP unit 230 transmits a program code for setting the DSP cookie 421 in the browser 411 (S503).
- the program code is executed by the browser 411, it is confirmed whether or not the DSP cookie 421 is set in the browser 411. If the DSP cookie 421 is not set in the browser 411, the program code is used. A cookie 421 is set in the browser 411.
- the DSP cookie 421 is set by a program code executed as a part of the web page of the advertising medium distribution server 100, and therefore has a domain of the advertising medium distribution server 100, not a domain of the advertising network server 200. . That is, the DSP cookie 421 is set in the browser 411 as a first party cookie.
- the DSP cookie 421 identifier information for identifying the user is included as a value value.
- the DSP cookie 421 also has a function of notifying the DSP unit 230 of browsing information in the website of the advertisement medium distribution server 100 by the browser 411.
- the cookie confirmation unit 232 stores the browsing information acquired using the DSP cookie 421 as user browsing information 237 in association with the user identifier as needed.
- the cookie confirmation unit 232 After transmission of the program code by the cookie setting unit 231, the cookie confirmation unit 232 confirms the contents of the DSP cookie 421 set in the browser 411 (S505). As a result, it is possible to know that the DSP cookie 421 is set in the browser 411 and the user identifier information for identifying the user.
- the bid notification receiving unit 233 receives a notification from the SSP unit 210 that the bid for the advertisement display frame has been started (S507)
- the user browsing information 237 is referred to using the user identifier (S509).
- the user browsing information 237 can be read (Yes in S511), referring to the advertising bidding condition 238 based on the user browsing information 237, under what conditions the bidding is performed on the advertising display frame. Is determined (S513).
- the bidding determining unit 234 uses the category of the website that can be specified based on the domain information of the website related to the advertisement display frame, to determine the advertisement bidding condition. Bids may be bid by referring to 238 (S515).
- the category of the website can be determined, for example, by extracting a keyword from text data included in the page information in advance and analyzing the keyword.
- the bidding determining unit 234 makes a bid for the advertising bidding unit 220 using the advertising bidding conditions 238 determined in S513 or S515 (S517).
- the advertisement bidding condition 238 includes conditions relating to a plurality of advertisers
- the bidding determining unit 234 uses the advertisement bidding conditions 238 of the respective advertisers to make bids (that is, in one advertisement display frame).
- a plurality of advertisement bid conditions 238 may be bid).
- the computer 60 includes a processor 61, a memory 62, a storage device 63, an input interface (I / F) 64, a data I / F 65, a communication I / F 66, and a display device 67.
- I / F input interface
- the processor 61 controls various processes in the computer 60 by executing a program stored in the memory 62.
- a program stored in the memory 62.
- the website providing unit 110 and the advertising bidding unit 120 of the advertising medium distribution server 100, the SSP unit 210, the advertising bidding unit 220, the DSP unit 230 of the advertising network server 200, and the bidding determining unit 310 of the advertising bidding device 300 are stored in the memory 62.
- the memory 62 is a storage medium such as a RAM (Random Access Memory).
- the memory 62 temporarily stores a program code of a program executed by the processor 61 and data necessary for executing the program.
- the DB 216 and DB 235 included in the advertisement network server 200 and the DB 311 of the advertisement bidding apparatus 300 can be temporarily stored in the memory 62.
- the storage device 63 is a non-volatile storage medium such as a hard disk or a flash memory.
- the storage device 63 stores an operating system and various programs for realizing the above-described configurations.
- the storage device 63 can also store the DB 216 and DB 235 of the advertisement network server 200 and the DB 311 of the advertisement bidding apparatus 300.
- Such programs and data are referred to by the processor 61 by being loaded into the memory 62 as necessary.
- the input I / F 64 is a device for receiving input from the user. Specific examples of the input I / F 64 include a keyboard, a mouse, a touch panel, and various sensors. The input I / F 64 may be connected to the computer 60 via an interface such as a USB (Universal Serial Bus), for example.
- USB Universal Serial Bus
- the data I / F 65 is a device for inputting data from the outside of the computer 60.
- a specific example of the data I / F 65 is a drive device for reading data stored in various storage media.
- the data I / F 65 may be provided outside the computer 60. In that case, the data I / F 65 is connected to the computer 60 via an interface such as a USB.
- the communication I / F 66 is a device for communicating data with an external device of the computer 60 by wire or wireless, for example, via the Internet N. It is also conceivable that the communication I / F 66 is provided outside the computer 60. In that case, the communication I / F 66 is connected to the computer 60 via an interface such as a USB.
- the display device 67 is a device for displaying various information.
- the display device 67 include a wearable device such as a liquid crystal display, an organic EL (Electro-Luminescence) display, a head-mounted display or a smart watch that provides information through the communication I / F 66, and the like.
- the display device 67 may be provided outside the computer 60. In that case, the display device 67 is connected to the computer 60 via, for example, a display cable.
- advertisement distribution system 1 of the present embodiment advertisement distribution based on the browsing history of the user is possible using the DSP cookie 421 (first party cookie) issued in the domain of the advertisement medium distribution server 100. It becomes.
- FIG. 7 is a diagram illustrating a functional configuration of the advertisement distribution system 1 including the information processing system according to the present embodiment.
- the advertisement distribution system 1 includes an advertisement medium distribution server 100, an SSP apparatus 240, an advertisement bidding apparatus 260, a DSP apparatus 280, a client terminal 400, an advertisement, A main server 500 and a bidding determination apparatus 600 are included.
- the advertising medium distribution server 100, the SSP device 240, the advertising bidding device 260, the DSP device 280, the client terminal 400, the advertiser server 500, and the bidding determination device 600 are mutually connected via the Internet N. It is assumed that communication is possible. Communication between the SSP device 240, the advertisement bidding device 260, and the DSP device 280 may be made possible via an intranet (not shown).
- the advertisement medium distribution server 100 is a server that provides the client terminal 400 with a website in which an advertisement display frame for displaying advertisements is set.
- Various websites provided by the advertisement medium distribution server 100 can be considered, for example, a website that provides a search service, a site that provides a blog viewing / editing service, a website that distributes news, and the like.
- the advertising medium distribution server 100 includes a website providing unit 110 and an advertising bidding unit 120.
- the advertisement bidding unit 120 performs an advertisement bidding process for finally determining an advertisement to be displayed in the advertisement display frame of the website provided by the website providing unit 110.
- the SSP device 240 has a function similar to that of the SSP unit 210 of the first embodiment, and provides a mechanism for determining an advertisement to be displayed in the advertisement display frame of the website provided by the advertisement medium distribution server 100.
- the advertisement bidding apparatus 260 has a function similar to that of the advertisement bidding unit 220 of the first embodiment, and performs an advertisement bid for the advertisement display frame notified through the SSP apparatus 240.
- the DSP device 280 has a function similar to that of the DSP unit 230 of the first embodiment, and bids for an advertisement bid for an advertisement display frame performed by the advertisement bidding device 260 based on predetermined advertisement bidding conditions. Provide mechanisms to advertisers. In FIG. 7, only one DSP device 280 is shown, but a plurality of DSP devices 280 may be used. In particular, a plurality of advertisers can be prepared for each advertiser who can bid for an advertisement display frame bidding process performed by one SSP device 240 and advertisement bidding device 260.
- the advertiser server 500 is a server managed by an advertiser who distributes advertisements on the website provided by the advertisement medium distribution server 100.
- the advertiser server 500 provides the advertiser's website or distributes a mail magazine. .
- the bidding determining apparatus 600 has a function of determining whether or not to bid for an advertisement display frame to be displayed on the client terminal 400 based on a cookie (DMP cookie 425 described later) set in the client terminal 400. have.
- a cookie DMP cookie 425 described later
- FIG. 7 only one advertiser server 500 and bidding determination apparatus 600 are shown, but the present invention is not limited to this, and a plurality of advertiser servers 500 and bidding determination apparatuses 600 may be used.
- a domain “http://www.xxx.com” is assigned to the advertiser server 500.
- the bidding determination device 600 has a domain “http://www.dmp.xxx.com”
- the SSP device 240, the advertising bidding device 260, and the DSP device 280 have “http: // www”. .Zzz.com ”
- the advertising media distribution server 100 is assigned a domain“ http://www.yyy.com ”.
- Advertiser server 500 and bidding determination apparatus 600 are both domains managed by the advertiser, as can be seen from the common domain “xxx.com”.
- the domains of the SSP device 240, the advertisement bidding device 260, and the DSP device 280 are domains managed by the advertisement distributor, and the domain of the advertisement medium distribution server 100 is a domain managed by the advertisement medium distributor. .
- the advertiser manages the bidding determination device 600, for example, when the advertisement distribution company manages the bidding determination device 600, the advertiser manages the bidding determination device 600.
- the domain needs to be assigned to the advertiser.
- the client terminal 400 can browse the website provided by the website providing unit 110 of the advertisement medium distribution server 100 and the website provided by the website providing unit 510 of the advertiser server 500 using the browser 411. . Further, the mail magazine distributed by the advertiser server 500 can be browsed using the mail software 412.
- the browser 411 acquires a program issued from the DMP unit 610 or the DSP device 280 of the bid decision device 600, and the DMP cookie 425 or the DSP cookie 421 is set in the browser 411 based on the function of the program.
- the DMP unit 610 sets a user identifier for identifying a member in the DMP cookie 425 at that time.
- the program issued from the DMP unit 610 or the DSP device 280 is an identifier for identifying the visiting user (however, whether or not the user is a member, etc.).
- the information is unknown and cannot be associated with the member information 531) from the SSP device 240, and then stored in the DSP cookie 421 and the DMP cookie 425.
- a link to the advertisement medium distribution server 100 is pasted on a website provided by the website providing unit 510 of the advertiser server 500, information on a user identifier for identifying the user is embedded in the link. It is.
- the user clicks on the link and accesses the website provided by the advertisement medium distribution server 100 the user corresponding to the user identifier on the website of the advertiser server 500 accesses the advertisement medium distribution server 100.
- the browser 411 acquires a program issued from the SSP device 240 based on JavaScript (registered trademark) included in the page information of the website.
- the SSP cookie 423 is set in the browser 411 based on the function of the program.
- the SSP device 240 stores the user identifier in the SSP cookie 423, the user identifier set in the SSP cookie 423, and the DSP cookie 421 or DMP when visiting the website of the advertiser server 500 that is the link source.
- the user identifier set in the cookie for use 425 is stored as matching information as relating to the same user.
- the SSP device 240 updates the matching information 254 that indicates which user identifier set in the other website corresponds to the user identifier stored in the cookie set in step S3.
- the mail magazine distributed by the mail magazine distribution unit 520 of the advertiser server 500 describes a URL that is temporarily connected to the DMP unit 610. Since this URL includes an identifier that can identify the member, the DMP unit 610 can identify the member based on the URL received from the client terminal 400. Therefore, the DMP unit 610 can store the user identifier for identifying the member in the DMP cookie 425 set in the browser 411 of the client terminal 400.
- the DSP cookie 421 and the DMP cookie 425 are used when the browser 411 used by the user accesses a website provided by the advertiser server 500, and the program of the website executes the bidding determination apparatus 600 and the DSP apparatus.
- the browser 411 is set based on the program acquired from the H.280. That is, since the program executed as part of the page information of the website of the advertiser server 500 is set in the browser 411, the DSP cookie 421 and the DMP cookie 425 are issued in the domain of the advertiser server 500.
- First party cookies That is, the DSP cookie 421 and the DMP cookie 425 can be set in the browser 411 even when the browser 411 of the client terminal 400 refuses to accept the third party cookie.
- the browser 411 used by the user accesses the website provided by the advertisement medium distribution server 100
- the browser 411 is used for the SSP cookie 423 based on the program acquired from the SSP device 240 by the website program.
- the SSP cookie 423 is the first issued in the domain of the advertisement medium distribution server 100. It becomes a party cookie. That is, even when the browser 411 of the client terminal 400 refuses to accept the third party cookie, the SSP cookie 423 can be set in the browser 411.
- the contents of the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425 can be confirmed from the DSP device 280, the SSP device 240, and the bid determination device 600, respectively.
- the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425 is set in the browser 411 of the client terminal 400, the website provided by the website providing unit 110 of the advertisement medium distribution server 100 is accessed.
- the page information of the website is downloaded to the browser 411.
- the page information is described in, for example, HTML, and includes a program described in, for example, JavaScript (registered trademark) or the like (hereinafter, the program is also referred to as an advertisement tag).
- the browser 411 accesses the SSP device 240 based on the function of the advertisement tag set for one or more advertisement display frames included in the page information (the access is notified of the presence of the advertisement display frame). Can also be captured).
- SSP device 240 Although only one SSP device 240 is shown in the figure, the present invention is not limited to this, and a plurality of advertisement tags for websites provided by the advertisement medium distribution server 100 include the SSP device 240. May be accessed (notification of the existence of an advertisement display frame).
- the SSP device 240 When the SSP device 240 receives access from the client terminal 400 according to the advertisement display frame, the SSP device 240 requests the advertisement bidding device 260 to make an advertisement bid. Further, the SSP device 240 confirms the user identifier included in the SSP cookie 423 set in the client terminal 400, and then the bidding determining device 600 corresponding to the user identifier sets the DMP cookie 425. The user identifier set in the DSP cookie 421 by the DSP device 280. Then, an advertisement bid is made for an advertisement display frame to be displayed on the client terminal 400 of the user related to the user identifier together with information on the user identifier set by the DSP device 280 and the user identifier set by the bidding determination device 600. Is notified to the DSP device 280 and the bidding determination device 600.
- the DSP device 280 and the bidding determination device 600 use the suitable advertisement bidding conditions based on the member information and browsing information managed in association with the notified user identifier to the advertising bidding device 260. Bid.
- the SSP device 240 informs the client terminal 400 of the location information of the advertisement source 633 related to the successful bid condition ( Address information / URL) and information on a link embedded in the advertisement with information such as a user identifier added to the link to the advertiser server 500 at the end.
- the browser 411 of the client terminal 400 acquires the advertisement source 633 from the advertisement distribution unit 630 based on the position information received from the SSP device 240, displays an image or a video included in the advertisement source 633 as a banner advertisement, A link to the advertiser server 500 including the received user identifier information is embedded in the banner advertisement.
- the browser 411 acquires the page information of the website of the advertiser server 500 based on the link, and the user identifier of the DSP cookie 421 set on the site of the advertiser server 500, and the SSP
- the information of the user identifier set from the device 240 is notified to the DSP device 280 together with the URL of the website, and the DSP device 280 stores these information as matching information in its own DB and also uses the SSP. Notification to the device 240.
- the DSP cookie 421, the SSP cookie 423, and the DSP cookie 421 that are set as first party cookies on the website of the advertiser server 500 and the website of the advertisement medium distribution server 100, respectively.
- the SSP device 240 uses the matching information when starting the advertisement bidding process for the advertisement display frame, and the user identifier managed by the DSP device 280 and the user managed by the DMP unit 610 of the bid decision device 600.
- the identifier can be notified to the DSP device 280 and the DMP unit 610.
- the DMP unit 610 and the DSP device 280 are based on member information (gender, age, residential area, presence / absence of points, purchase history, etc.) managed by each device, browsing history, etc. Advertisement bidding is possible. That is, it is possible to perform advertisement distribution (so-called behavioral targeting advertisement) according to member information and browsing history even to the browser 411 that is set to reject acceptance of third-party cookies.
- the advertisement distribution system 1 can preferably distribute advertisements.
- the advertiser server 500 is a server managed by an advertiser who distributes advertisements on the website provided by the advertisement medium distribution server 100.
- the advertiser server 500 provides the advertiser's website and distributes mail magazines. Do.
- the advertiser server 500 includes a website providing unit 510, a mail magazine distribution unit 520, and a database 530.
- the advertiser server 500 includes both the website providing unit 510 and the mail magazine distribution unit 520.
- the present invention is not limited to this.
- the mail server distribution unit 520 may not be included.
- the function of the advertiser server 500 can be realized by a plurality of information processing apparatuses.
- the website providing unit 510 provides the advertiser's website browsing service to the client terminal 400 on the Internet N.
- the website provided by the website providing unit 510 is a membership site. Thereby, when the user who operates the client terminal 400 logs in to the website provided by the website providing unit 510, the user can be identified.
- the page information of the website provided by the website providing unit 510 includes a program (for example, written in JavaScript (registered trademark)) for issuing the DMP cookie 425 from the DMP unit 610 of the bidding determination apparatus 600.
- Tag information for acquisition (for example, a program described in JavaScript (registered trademark) or the like) is included.
- the DMP unit 610 can identify the user in accordance with the login of the user (for example, can be associated with member information that can include name, gender, address, age, etc.). Can manage the user identifier set in the DMP cookie 425 in association with the member information. Note that the user identifier set in the DMP cookie 425 is uniquely issued by the SSP device 240.
- DSP cookie 421 in order to acquire a program for issuing a DSP cookie 421 from the DSP device 280 (for example, written in JavaScript (registered trademark)) in the page information of the website provided by the website providing unit 510.
- Tag information for example, a program described in JavaScript (registered trademark)
- the DSP cookie 421 is displayed on the browser 411 based on the program issued by the DSP device 280.
- a user identifier is set in the DSP cookie 421, and the SSP device 240 uniquely issues the user identifier.
- the tag information embedded in the page information of the website provided by the website providing unit 510 includes a program for issuing the DMP cookie 425 from the DMP unit 610 of the bidding determining apparatus 600 and the DSP information from the DSP apparatus 280. Both programs for issuing the cookie 421 may be acquired, or only one of them may be acquired.
- the mail magazine distribution unit 520 distributes the mail magazine to the mail address of each user (each member) registered in the member information 531.
- the mail magazine includes various URLs (links) for temporarily connecting to the DMP unit 610 in the bidding determination apparatus 600, and the URL includes an identifier that can identify each user. Therefore, when the user browses the mail magazine with the mail software 412 of the client terminal 400 and selects a URL, the browser 411 is activated to issue a DMP cookie 425 from the DMP unit 610 of the bidding determination apparatus 600. To get.
- the DMP cookie 425 includes the user identifier issued by the SSP device 240 as described above, and matching information between the user identifier and an identifier for specifying a member included in the URL is stored in the DMP unit 610 or the like. Registered in the database to be managed.
- the database 530 includes member information 531.
- the member information 531 is information on the website provided by the website providing unit 510 and the members of the mail magazine distributed by the mail magazine distribution unit 520, and includes at least an identifier for identifying the user (member) and the attribute of the user. Are managed in association with attribute information indicating.
- the user attribute information can include, for example, information such as the user's gender and age, the residential area (prefecture, municipality, etc.), the number of points on the advertiser's website, membership history, and purchase product history. .
- the advertisement medium distribution server 100 is a server that provides the client terminal 400 on the Internet N with a website in which an advertisement display frame for displaying advertisements is set.
- Various websites provided by the advertisement medium distribution server 100 can be considered, for example, a website that provides a search service, a website that provides a blog viewing / editing service, a website that provides news, and the like.
- the advertisement medium distribution server 100 includes a website providing unit 110 and an advertisement bidding unit 120.
- the website providing unit 110 provides a website distribution service to the client terminal 400 on the Internet N.
- the advertisement is displayed on the browser 411 of the user who displayed the web page provided by the advertisement medium distribution server 100. That is, the web page provided by the advertisement medium distribution server 100 has an advertisement display frame.
- the website providing unit 110 transmits page information corresponding to the address information (URL) to the client terminal 400 that has accessed.
- the web page information is described in, for example, HTML, and includes an advertisement tag described in JavaScript (registered trademark) or the like.
- the advertisement tag is for displaying an advertisement in the above-described advertisement display frame. More specifically, the advertisement tag notifies the browser 411 that the advertisement display frame is present to the SSP device 240 and obtains a program for setting the SSP cookie 423 from the SSP device 240. To do.
- the client terminal 400 uses the advertisement medium distribution server from a link (address information) attached to the website of the advertiser server 500 or another advertisement medium distribution server 100 managed by another advertisement medium distribution company.
- the browser 411 controls the correspondence between the user identifier assigned to the SSP cookie 423 by the SSP device 240 and the user identifier assigned on the link source website under the control of the advertisement tag.
- the SSP device 240 is notified.
- the advertisement bidding unit 120 accepts bids for the advertisement display frame from one or more SSPs including the SSP device 240 and performs a bid for the advertisement display frame. More specifically, for example, the advertisement bidding unit 120 displays, in the advertisement display frame for bidding, the bidding condition that presents the highest price among the biddings from each SSP including the SSP device 240. Determine as. When the SSP device 240 makes a successful bid, the advertising bidding unit 120 notifies the SSP device 240 to that effect.
- the SSP device 240 provides an SSP function for displaying an advertisement to a website distributed by the advertisement medium distribution server 100.
- the SSP device 240 includes a user identifier issuing unit 241, a matching information registration unit 242, a cookie issuing program issuing unit 243, a function issuing unit 244, a cookie confirmation unit 245, and an advertisement space notification reception.
- the user identifier issuing unit 241 includes a DSP cookie 421 or SSP set in the browser 411 based on a request from a program issued by the DSP device 280, the DMP unit 610 of the bidding determination device 600, or the SSP device 240.
- the user identifier stored in the cookie for 423 and the cookie for DMP 425 is issued.
- the user identifier issuing unit 241 makes the user identifier assigned to each cookie unique. If the DSP device 280, the DMP unit 610, and the SSP device 240 respectively assign user identifiers to the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425, the same for different users.
- the user identifier issuing unit 241 of the SSP device 240 issues the user identifier in a centralized manner to avoid such duplication.
- the user identifier issuing unit 241 can assign the same user identifier to users who are known to be the same.
- the matching information registration unit 242 is stored in the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425, which are issued on the website provided by the advertiser server 500 and the website provided by the advertisement medium distribution server 100, respectively.
- the matching information 254 indicating the correspondence between the user identifiers assigned to the same user among the user identifiers stored in the DB 253 is stored.
- the link when a link is accessed from the website provided by the advertiser server 500 to access the website of the advertisement medium distribution server 100, the link includes a cookie for DSP on the website of the advertiser server 500. 421 and the information of the user identifier assigned to the DMP cookie 425 are included. Therefore, the program included in the page information of the website of the advertisement medium distribution server 100 includes the user identifier assigned to the SSP cookie 423 on the website of the advertisement medium distribution server 100 and the web of the advertiser server 500 that is the link source. The user identifier assigned at the site and the URL information of each website are notified to the matching information registration unit 242 of the SSP device 240. The matching information registration unit 242 receives the notification and updates the matching information 254 included in the DB 253.
- the cookie issuing program issuing unit 243 is for SSP.
- a program (described in JavaScript (registered trademark) or the like) for issuing the cookie 423 is issued to the browser 411 of the client terminal 400.
- the domain set in the SSP cookie 423 is the advertising medium distribution server 100, so the SSP cookie 423 is treated as a first party cookie and the browser 411 refuses to accept the third party cookie.
- the SSP cookie 423 can be set in the browser 411. Further, the contents of the SSP cookie 423 can be confirmed from the SSP device 240.
- the function issuing unit 244 transmits a callback function for preventing the browser 411 from displaying the description related to the user identifier from the URL to the browser 411 of the client terminal 400.
- the cookie confirmation unit 245 confirms what kind of domain cookie is set (set) in the browser 411 of the client terminal 400 that has notified that there is an advertising space. At this time, the cookie confirmation unit 245 confirms whether or not the domain of the cookie set in the browser 411 is included in the domain list 255 managed by the DB 253.
- the domain list 255 is a list of advertiser domains that can be bid by the DSP device 280 and the DMP unit 610 of the bid determination device 600.
- the bid notification unit 249 described later notifies the DSP device 280 that the advertisement bidding process is being performed, If an advertiser domain that can be bid by the DMP unit 610 is included, the bid notification unit 249 notifies the DMP unit 610 that an advertisement bid is being made.
- the cookie confirmation unit 245 displays the user identifier included in the SSP cookie 423 or the advertisement medium distribution server 100 website stored in the SSP cookie 423.
- the information such as the browsing history 256 of the user is read.
- the cookie confirmation unit 245 stores the acquired browsing history 256 in the DB 253 and notifies the DSP device 280 of it.
- the advertisement space notification receiving unit 246 receives a notification that there is an advertisement display frame from the browser 411 of the client terminal 400 that operates according to the advertisement tag. At this time, if there are a plurality of advertisement display frames, information to that effect and information such as the size and identifier of each advertisement display frame are included in the notification from the client terminal 400.
- the matching information reference unit 247 refers to the matching information 254 using the user identifier acquired from the SSP cookie 423 as a key, so that the user identifier set in the DSP cookie 421 corresponding to the user identifier or the DMP cookie 425 The user identifier set in is identified to which user.
- the advertisement identifier issuing unit 248 assigns an identifier for identifying the advertisement display frame to each advertisement display frame notified from the client terminal 400.
- the identifier of the advertisement display frame is notified to the DSP device 280 and the DMP unit 610 of the bid determination device 600 together with information such as a user identifier at the time of advertisement bidding.
- the browser 411 of the client terminal 400 is notified together with information such as a user identifier as part of the URL of the successful bid advertisement source 633.
- the bid notification unit 249 notifies the DSP device 280 and the bid determination device 600 that a bid for the advertisement display frame of the client terminal 400 is being made.
- the bid notification unit 249 performs an advertisement bidding process to the DSP device 280. If the domain of the advertiser that can be bid by the DMP unit 610 is included, the DMP unit 610 is notified that an advertisement bid is being made.
- the notification that the bid for the advertisement display frame for the bidding determination device 600 and the DSP device 280 is made is made, for example, in an API (Application Programming Interface) provided by the bidding determination device 600 or the DSP device 280.
- API Application Programming Interface
- the notification includes information such as a user identifier and an advertisement display frame identifier.
- the user identifier notified to the DMP unit 610 and the DSP device 280 is the user set in the DMP cookie 425 associated with the user identifier included in the SSP cookie 423 in the matching information reference unit 247. This is an identifier or a user identifier set in the DSP cookie 421.
- the bid processing unit 250 requests the advertisement bidding apparatus 260 to bid for the advertisement display frame of the client terminal 400.
- the bidding processing unit 250 uses the advertisement bidding condition of the advertising medium distribution server 100.
- the bid for the advertisement bid performed by the advertisement bidding unit 120 is made.
- the bid processing unit 250 notifies the advertisement source notification unit 252 of information related to the successful bid condition, and the advertisement source notification unit 252 sends the address information (URL) of the advertisement source 633 to the client.
- the terminal 400 is notified.
- the parameter generation unit 251 generates parameter information to be added to address information (URL) for acquiring the advertisement source 633 related to the successful bid as a result of the bid processing by the bid processing unit 250. More specifically, an identifier assigned to the session between the client terminal 400 and the SSP device 240, a user identifier assigned to the user, and an identifier assigned by the advertisement identifier issuing unit 248 to the advertisement display frame It is conceivable that the parameter is generated using the identifier assigned to the advertisement source 633 and the identifier assigned to the advertiser.
- the identifier assigned to the session is S
- the identifier assigned to the user is A
- the identifier assigned to the advertisement display frame is F1
- the identifier assigned to the advertisement source 633 to be displayed is B
- the identifier assigned to the advertiser is C
- the location information of the advertisement source 633 that does not include a parameter is “http://dmp.xxx.com/image.png”.
- the part after “?” Is a part corresponding to the parameter generated by the parameter generation unit 251.
- the advertisement source notification unit 252 notifies the client terminal 400 of address information (URL) for acquiring the advertisement source 633 related to the successful bid as a result of the bid processing by the bid processing unit 250.
- address information includes parameters generated by the parameter generation unit 251 including information such as a user identifier.
- the advertisement source 633 notified to the client terminal 400 by the advertisement source notification unit 252 includes a link for accessing the advertiser server 500 that is pasted on the banner advertisement.
- the DB 253 manages the matching information 254, the domain list 255, and the browsing history 256.
- the matching information 254 is information for gathering the user identifiers assigned to the same user. For example, the correspondence between the user identifiers, the URL of the website to which the user identifier is assigned, the DSP cookie 421 / Information indicating the user identifier stored in the SSP cookie 423 / DMP cookie 425 can be included. Note that the matching information 254 may be managed by a dedicated information processing apparatus provided separately from the SSP apparatus 240 without being managed by the SSP apparatus 240.
- the domain list 255 includes domains of advertisers that can bid for the advertisement display frame notified by the SSP device 240, and location information (API information) of the DSP device 280 and the DMP unit 610 used by the advertiser for bidding. Can be included.
- the browsing history 256 is information related to a web page obtained from the SSP cookie 423 by browsing the website provided by the advertisement medium distribution server 100 by the browser 411 of the client terminal 400.
- the advertising bidding device 260 shown in FIG. 7 performs an advertising bid related to the advertisement display frame displayed on the browser 411 of the client terminal 400. Thereafter, the bidding apparatus 260 presents the bidding condition that presents the highest bidding condition, for example, among the biddings from the DSP apparatus 280 and the DMP unit 610 of the bidding determination apparatus 600 received within a certain period of time.
- the advertisement display frame is made a successful bid for the advertisement according to.
- the advertising bidding device 260 notifies the bidding processing unit 250 of the SSP device 240 of the successful bid result.
- the DSP device 280 provides the advertisement display frame with a mechanism for bidding on an advertisement bid for the advertisement display frame performed by the advertisement bidding device 260 based on a predetermined advertisement bidding condition 289.
- the DSP device 280 according to the present embodiment includes a cookie issuing program issuing unit 281, a cookie confirmation unit 282, a bid notification receiving unit 283, a matching information notification unit 284, a bid determination unit 285, and a DB 286. .
- the cookie issuing program issuing unit 281 is a DSP cookie 421 based on a request from tag information (for example, described in JavaScript (registered trademark)) included in page information of a website provided by the advertiser server 500. Is issued to the browser 411 of the client terminal 400 (described in JavaScript (registered trademark) or the like). The browser 411 of the client terminal 400 that has received the program checks whether or not the DSP cookie 421 based on the domain of the advertiser server 500 is set in the browser 411, and the DSP cookie 421 must be set. For example, a DSP cookie 421 is set in the browser 411.
- the DSP cookie 421 is issued in the domain of the advertiser server 500 as described above, and matches the domain of the advertiser server 500 that the user accesses using the browser 411 at this time. First party cookie. That is, even if the browser 411 of the client terminal 400 refuses to accept the third party cookie, the DSP cookie 421 can be set in the browser 411.
- the DSP cookie 421 stores a user identifier issued from the SSP device 240 for identifying the user.
- the DSP cookie 421 also has a function of collecting browsing information related to a web page browsed by the user on the website of the advertiser server 500 and notifying the DSP device 280 of the browsing information.
- the cookie confirmation unit 282 confirms the contents of the DSP cookie 421.
- the contents of the cookie set in the browser 411 cannot be confirmed from a server with a different domain, but only the domain of the cookie can be confirmed.
- the DSP device 280 uses the cookie issuing program issuing unit 281 to perform DSP based on tag information (a program described in JavaScript (registered trademark)) included in the page information of the website provided by the advertiser server 500. And a function of transmitting a program provided such as JavaScript (registered trademark) to the client terminal 400 that has accessed the device 280.
- the program functions as a part of page information on the website of the advertiser server 500.
- the cookie confirmation unit 282 of the DSP device 280 can confirm the contents of the DSP cookie 421 having the domain of the advertiser server 500.
- the cookie confirmation unit 282 can acquire the user identifier and the browsing information by confirming the contents of the DSP cookie 421 set in the browser 411.
- the browsing information acquired by the cookie confirmation unit 282 is stored as user browsing information 288 in the DB 286 in association with the user identifier.
- the bid notification receiving unit 283 receives a notification from the bid notification unit 249 of the SSP device 240 that the bid for the advertisement display frame is being performed by the advertising bid device 260.
- the matching information notification unit 284 includes a user ID stored in the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425 issued on each website provided by the advertisement medium distribution server 100 or the advertiser server 500.
- the matching information indicating the correspondence between the user identifiers assigned to the same user is notified to the SSP device 240.
- the link is used for the SSP on the website of the advertisement medium distribution server 100.
- Information on the user identifier assigned to the cookie 423 is included. Therefore, the program included in the page information of the website of the advertiser server 500 includes the user identifier assigned to the DSP cookie 421 and the DMP cookie 425 on the website of the advertiser server 500, and the advertisement medium distribution that is the link source.
- the user identifier assigned to the SSP cookie 423 on the website of the server 100 and the URL information of each website are notified to the DSP device 280.
- the matching information notification unit 284 receives the notification and outputs the matching information to the SSP device 240.
- the matching information registration unit 242 of the SSP device 240 updates the matching information 254 of the DB 253 using the matching information received from the matching information notification unit 284 of the DSP device 280.
- the bidding determining unit 285 verifies under what conditions the bidding is to be performed on the advertisement display frame that has been notified of the advertising bid by the bid notification receiving unit 283. At this time, the bidding determining unit 285 determines whether or not to bid after referring to the user browsing information 288 associated with the user identifier acquired in the notification and the advertising bidding conditions 289.
- the user browsing information 288 includes information such as what category of web page the user is browsing.
- the category of the web page can be specified by, for example, extracting a keyword from text data included in each web page and then estimating what category the keyword estimated to be important is.
- the bidding determining unit 285 uses, for example, an advertising bidding condition 289 in which a condition such as “bidding with a XX yen to a user who has visited a music-related site” is set. You can bid for the bids related to the slots.
- the DB 286 manages user identifier information 287, user browsing information 288, and advertisement bidding conditions 289.
- the user identifier information 287 is information on the user identifier set in the DSP cookie 421 that the cookie issuing program issuing unit 281 sets in the browser 411 of the client terminal 400 and the cookie checking unit 282 checks the contents.
- the DSP cookie 421 is set in a large number of client terminals 400, information on all the user identifiers is stored in the user identifier information 287.
- the user browsing information 288 manages the browsing history of the browser 411 acquired by the cookie confirmation unit 282 from the client terminal 400 in association with the user identifier information 287. As described above, the user browsing information 288 includes information such as the category of each web page browsed by the user.
- the advertisement bidding condition 289 is set with conditions for bidding for a bid for the advertisement display frame. More specifically, for example, what category of web page the user has visited has been bid for the advertising display frame, the amount presented at the time of bidding, and displayed when the bid is made Address information of the advertisement source 633 including images and the like are included.
- the bidding determining apparatus 600 has a DMP function for determining whether or not to bid for an advertising display frame to be displayed on the client terminal 400 based on the DMP cookie 425 set in the client terminal 400.
- the advertisement source 633 has a function of transmitting the advertisement source 633 to the client terminal 400 based on the acquisition request of the advertisement source 633 specifying the address of the advertisement source 633.
- the bidding determination apparatus 600 includes a DMP unit 610 and an advertisement distribution unit 630.
- the DMP unit 610 and the advertisement distribution unit 630 are not necessarily provided on the same device.
- the advertisement distribution unit 630 may be provided in the advertiser server 500 or the DSP device 280, or other information not illustrated. It can also be considered to have the processing device.
- the DMP unit 610 provides, for the advertisement display frame, a mechanism for bidding on an advertisement bid for the advertisement display frame performed by the advertisement bidding apparatus 260 based on a predetermined advertisement bidding condition 619.
- the DMP unit 610 according to the present embodiment includes a cookie issuing program issuing unit 611, a cookie confirmation unit 612, a bid notification receiving unit 613, a matching information notification unit 614, a bid decision determining unit 615, and a DB 616.
- the cookie issuing program issuing unit 611 uses the DMP cookie 425. Is issued to the browser 411 of the client terminal 400 (described in JavaScript (registered trademark) or the like).
- the browser 411 of the client terminal 400 that has received the program checks whether or not the DMP cookie 425 by the domain of the advertiser server 500 is set in the browser 411, and the DMP cookie 425 must be set. For example, a DMP cookie 425 is set in the browser 411.
- the DMP cookie 425 is issued in the domain of the advertiser server 500 as described above, and matches the domain of the advertiser server 500 accessed by the user using the browser 411 at this time. First party cookie. That is, even if the browser 411 of the client terminal 400 refuses to accept a third party cookie, the DMP cookie 425 can be set in the browser 411.
- the DSP cookie 421 stores a user identifier issued from the SSP device 240 for identifying the user.
- the DMP cookie 425 also has a function of collecting browsing information related to a web page browsed by a user on the website of the advertiser server 500 and notifying the DMP unit 610 of the browsing information.
- the cookie issuing program issuing unit 611 when receiving an access from the browser 411 of the client terminal 400 based on the URL included in the mail magazine issued by the advertiser server 500, the cookie issuing program issuing unit 611 also sends a DMP to the browser 411 of the client terminal 400. Cookie 425 for setting is set.
- the matching information notification unit 614 stores the information of the user identifier for identifying the member in the DMP cookie 425 and identifies the member.
- the user identifier information set for identification is associated with the user identifier information issued by the SSP device 240 and output to the SSP device 240.
- the matching information registration unit 242 of the SSP device 240 registers the correspondence relationship of the notified user identifier in the matching information 254.
- the cookie confirmation unit 612 confirms the contents of the DMP cookie 425.
- the contents of the cookie set in the browser 411 cannot be confirmed from a server with a different domain, but only the domain of the cookie can be confirmed.
- the bidding determining apparatus 600 including the DMP unit 610 is described by the cookie issuing program issuing unit 281 with tag information (JavaScript (registered trademark) or the like included in the page information of the website provided by the advertiser server 500).
- the program provided by JavaScript (registered trademark) or the like is transmitted to the client terminal 400 that has accessed the bidding determination device 600 based on the program.
- the program functions as a part of page information on the website of the advertiser server 500.
- the cookie confirmation unit 612 of the DMP unit 610 can confirm the contents of the DMP cookie 425 having the domain of the advertiser server 500.
- the cookie confirmation unit 612 can acquire the user identifier and the browsing information by confirming the contents of the DMP cookie 425 set in the browser 411.
- the browsing information acquired by the cookie confirmation unit 612 is stored as user browsing information 618 in the DB 616 in association with the user identifier.
- the bid notification receiving unit 613 receives a notification from the bid notification unit 249 of the SSP device 240 that the bid for the advertisement display frame is being performed by the advertising bid device 260.
- the matching information notification unit 614 includes a DSP cookie 421, an SSP cookie 423, and a DMP cookie 425 that are issued on a website provided by the advertisement medium distribution server 100 or the advertiser server 500.
- Matching information 254 indicating the correspondence between user identifiers assigned to the same user is notified to the SSP device 240.
- the link is used for the SSP on the website of the advertisement medium distribution server 100.
- Information on the user identifier assigned to the cookie 423 is included. Therefore, the program included in the page information of the website of the advertiser server 500 includes the user identifier assigned to the DSP cookie 421 and the DMP cookie 425 on the website of the advertiser server 500, and the advertisement medium distribution that is the link source.
- the user identifier assigned to the SSP cookie 423 on the website of the server 100 and the URL information of each website are notified to the DMP unit 610.
- the matching information notification unit 614 receives the notification and outputs the matching information to the SSP device 240.
- the matching information registration unit 242 of the SSP device 240 updates the matching information 254 of the DB 253 using the matching information received from the matching information notification unit 614 of the DMP unit 610.
- the bidding determination unit 615 verifies under what conditions the bidding is to be performed on the advertisement display frame that has been notified of the advertising bid by the bid notification receiving unit 613. At this time, the bidding determining unit 615 determines whether or not to bid after referring to the user browsing information 618 and member information 620 associated with the user identifier acquired in the notification and the advertising bidding condition 619.
- the user browsing information 618 includes information such as what category of web page the user is browsing.
- the category of the web page can be specified by, for example, extracting a keyword from text data included in each web page and then estimating what category the keyword estimated to be important is.
- the bidding determining unit 615 uses an advertising bidding condition 619 in which a condition such as “bidding for a user who has visited a music-related site with ⁇ ⁇ yen” is set. Bids can be bid for advertising bids related to the slots.
- the member information 620 has the same contents as the member information 531 managed by the advertiser server 500.
- the bid decision unit 615 can know various types of information such as the sex, age, and residential area of the advertisement display target user.
- the bidding determining unit 615 uses the advertising bidding condition 619 in which a condition such as “bidding for a user who is a man in his thirties, for XX yen” is set, for example, You can bid against.
- the DB 616 manages user identifier information 617, user browsing information 618, advertisement bidding conditions 619, and member information 620.
- the user identifier information 617 is information on a user identifier set in the DMP cookie 425 that the cookie issuing program issuing unit 611 sets in the browser 411 of the client terminal 400 and the cookie checking unit 612 checks the contents.
- the DMP cookie 425 is set in many client terminals 400, information on all the user identifiers is stored in the user identifier information 617.
- the user browsing information 618 manages the browsing history of the browser 411 acquired by the cookie confirmation unit 612 from the client terminal 400 in association with the user identifier information 617. As described above, the user browsing information 618 includes information such as the category of each web page browsed by the user.
- the advertisement bidding condition 619 is set with conditions for bidding for a bid for the advertisement display frame. More specifically, for example, what category of web page the user has visited to bid on the advertising display frame, what kind of attribute the user has on the advertising display frame bidding Address information of the advertisement source 633 including an image displayed when a bid is made, an amount to be presented at the time of bidding, an image displayed when making a successful bid, and the like are included.
- the member information 620 is information composed of at least part of the member information 531 of the advertiser server 500.
- various attribute information such as a user's gender, residence area, and age used for issuing a website or a mail magazine is managed in association with a user identifier.
- the advertisement distribution unit 630 includes the DB 631 and distributes the advertisement source 633 included in the DB 631 to the client terminal 400 that has accessed the advertisement distribution unit 630.
- the DB 631 includes a plurality of advertisement sources 633, and the browser 411 of the client terminal 400 designates which advertisement source 633 is specified by address information (URL).
- the advertisement source 633 includes, for example, an advertisement image or an advertisement moving image displayed on the display of the client terminal 400.
- the parameter information such as the user identifier and the advertiser added by the SSP device 240 is added to the address information for designating the advertisement source 633.
- the advertisement distribution unit 630 stores, in the parameter information 635, information such as the user identifier related to the client terminal 400 that transmitted the advertisement source 633 and which advertisement source 633 has been transmitted. .
- information such as the number of transmissions of the advertisement source 633 and to which user the advertisement source 633 has been transmitted can be confirmed by referring to the parameter information 635.
- the client terminal 400 is an information processing apparatus that can access a website provided by the advertisement medium distribution server 100 or the advertiser server 500.
- Specific examples of the client terminal 400 include a PC (Personal Computer), a mobile phone terminal (whether it is a so-called feature phone or a smartphone), and a slate type tablet terminal.
- the client terminal 400 generally includes a CPU 410, a storage device 420, an input device 430, and a communication interface (I / F) unit 440.
- the CPU 410 controls various processes in the client terminal 400 by executing a program stored in the storage device 420 or the like.
- a browser 411 that can browse websites provided by the advertisement medium distribution server 100 and the advertiser server 500 mainly operates on the CPU 410.
- mail software 412 for browsing mail transmitted from the advertiser server 500 also operates mainly on the CPU 410.
- the storage device 420 is various storage media such as an HDD (Hard Disk Drive) and a flash memory.
- the storage device 420 stores various program codes such as the browser 411 executed by the CPU 410 and data necessary for executing the program.
- the storage device 420 stores the DSP cookie 421, the SSP cookie 423, and the DMP cookie 425 set in the browser 411.
- the DSP cookie 421 is issued in the domain of the advertiser server 500 by the DSP device 280 as described above.
- the DSP cookie 421 stores a user identifier issued from the SSP device 240 for identifying the user.
- the SSP cookie 423 is issued in the domain of the advertising medium distribution server 100 by the SSP device 240 as described above.
- the SSP cookie 423 stores a user identifier issued from the SSP device 240 for identifying the user.
- the DMP cookie 425 is issued in the domain of the advertiser server 500 by the DMP unit 610 of the bid decision device 600 as described above.
- the DMP cookie 425 also stores a user identifier issued from the SSP device 240 for identifying the user.
- the input device 430 is a device for the user to input various information.
- a pointing device such as a mouse or a touch pad, a keyboard, or the like corresponds to the input device 430.
- Various operations related to browsing the website using the browser 411 are all input by the input device 430.
- the communication I / F unit 440 is an interface for the client terminal 400 to communicate with various information processing systems such as the advertisement medium distribution server 100 and the advertisement network server 200 via the Internet N.
- FIG. 11 shows that the browser 411 of the client terminal 400 browses a website provided by the advertiser server 500 and then connects to the website provided by the advertisement medium distribution server 100 based on the link included in the website. It is a flowchart which shows the flow of the process at the time of changing.
- the DSP cookie 421 is set in the browser 411 of the client terminal 400.
- the present invention is not limited to this, and the DMP cookie 425 is set. May be.
- both the DSP cookie 421 and the DMP cookie 425 may be set.
- “1.3.2” the processing using the DSP cookie 421 will be mainly described.
- the processing is not limited to this, but the DMP cookie 425 may be used, or the DSP cookie. Both 421 and the DMP cookie 425 may be used.
- processing related to the association of user identifiers is mainly described, and therefore the processing related to the advertisement display when the advertising medium distribution server 100 is connected to the website is omitted. Yes.
- the flow of processing related to advertisement display will be described in detail in “1.3.2”.
- the website providing unit 510 of the advertiser server 500 transmits, for example, page information described in HTML or the like to the client terminal 400.
- the web page information includes tag information that is a program written in JavaScript (registered trademark) or the like.
- the browser 411 first confirms whether the DSP cookie 421 is set in the browser 411 according to the description of the tag information (S1105). If the DSP cookie 421 is not set (No in S1107), the browser 411 acquires a program for issuing the DSP cookie 421 (described in JavaScript (registered trademark) or the like) from the DSP device 280 (see FIG. 4). S1109).
- the cookie issuing program issuing unit 281 of the DSP device 280 issues a program for issuing the DSP cookie 421 (S1111).
- the browser 411 acquires a program for issuing the DSP cookie 421 from the DSP device 280, the browser 411 acquires a user identifier from the SSP device 240 under the control of the program (S1113).
- the browser 411 sets the DSP cookie 421 including the acquired user identifier.
- the matching information registration unit 242 displays the issued user identifier and the advertiser server 500. Are registered in the DB 253 as matching information 254 in association with the domain information of the website (S1117).
- the browser 411 is displayed using JavaScript (registered trademark) or the like.
- the user identifier information attached to the DSP cookie 421 on the website of the advertiser server 500 is attached to the URL included in the link to the website provided by the advertisement medium distribution server 100. (S1123). Note that the user identifier information may be added to the URL when the browser 411 reads the page information (after S1119).
- the browser 411 accesses the advertisement medium distribution server 100 based on the converted URL (S1125), and the advertisement medium distribution server 100 transmits web page information in response to the request (S1127).
- the web page information includes tag information that is a program written in JavaScript (registered trademark) or the like.
- the browser 411 first checks whether or not the SSP cookie 423 is set in the browser 411 (S1129). If the SSP cookie 423 is not set (No in S1131), the browser 411 acquires from the SSP device 240 a program for issuing the SSP cookie 423 (described in JavaScript (registered trademark) or the like). S1133).
- the cookie issuing program issuing unit 243 of the SSP device 240 issues a program for issuing the SSP cookie 423 (S1135).
- the browser 411 acquires a program for issuing the SSP cookie 423 from the SSP device 240
- the browser 411 acquires a user identifier from the SSP device 240 under the control of the program (S1137).
- the user identifier issuing unit 241 issues a user identifier in response to a request from the browser 411 of the client terminal 400 (S1139).
- the browser 411 sets the SSP cookie 423 including the acquired user identifier (S1141).
- the program for issuing the SSP cookie 423 and the user identifier are separately transmitted from the SSP device 240 to the browser 411.
- the present invention is not limited to this. You may give the information of a user identifier to the program for issuing.
- the browser 411 is assigned by the website of the advertiser server 500 that is the link source, and the user identifier information added to the URL, the domain information of the website of the advertiser server 500, and the SSP cookie 423.
- the domain information of the website of the advertising medium distribution server 100 are transmitted to the SSP device 240 as matching information of the user identifier related to the same user (S1143).
- the matching information registration unit 242 of the SSP device 240 distributes the advertisement medium in association with the website domain of the advertiser server 500 and the user identifier assigned to the DSP cookie 421 in the domain.
- the domain identifier of the server 100 and the user identifier assigned to the SSP cookie 423 are registered in the matching information 254 (S1147).
- the matching information 254 By updating the matching information 254 as described above, information on the user identifier set for the browser 411 related to the same user on each website can be managed on the matching information 254.
- the function issuing unit 244 of the SSP device 240 issues a callback function to the client terminal 400 (S1149).
- the client terminal 400 Upon receiving the callback function, the client terminal 400, based on the function of the callback function, displays the user identifier attached to the URL in S1123 from the URL of the website of the advertisement medium distribution server 100 displayed on the browser.
- the parameter information including the information is deleted (S1151). Thereby, it is possible to perform the process relating to the association of the user identifier without making the user aware of the existence of the process related to the user identifier. However, if this point is not taken into consideration, the processing according to S1149 and S1151 can be omitted.
- the user identifier association method will be described by taking as an example the case where the connection destination of the browser 411 transitions from the website provided by the advertiser server 500 to the website provided by the advertisement medium distribution server 100.
- the same processing (however, at the link source)
- the destination for accessing the cookie issuance from the website of a certain advertisement medium distribution server 100 is not the DSP device 280 but the SSP device 240).
- connection destination of the browser 411 transitions from a website provided by the advertiser server 500 to a website provided by another advertiser server 500 (however, the web of the advertiser server 500 that is a link destination).
- the destination for cookie issuance from the site is not the SSP device 240 but the DSP device 280.
- FIG. 12 shows that after the browser 411 of the client terminal 400 browses the website provided by the advertiser server 500, the connection destination to the website provided by the advertisement medium distribution server 100 is based on the link included in the website. It is a flowchart which shows the flow of the process at the time of changing.
- the website providing unit 110 of the advertising medium distribution server 100 sends the page information described in HTML or the like to the client terminal 400, for example. Transmit (S1203).
- the web page information includes tag information that is a program written in JavaScript (registered trademark) or the like.
- the browser 411 first checks whether or not the SSP cookie 423 is set in the browser 411 in accordance with the description of the tag information (S1205). As a result, if the SSP cookie 423 is not set (No in S1207), the browser 411 issues a program for issuing the SSP cookie 423 (described in JavaScript (registered trademark)) from the SSP device 240. Obtain (S1209).
- the cookie issuing program issuing unit 243 of the SSP device 240 issues a program for issuing the SSP cookie 423 (S1211).
- the browser 411 acquires a program for issuing the SSP cookie 423 from the SSP device 240
- the browser 411 acquires a user identifier from the SSP device 240 under the control of the program (S1213).
- the browser 411 sets the SSP cookie 423 including the acquired user identifier (S1217).
- the matching information registration unit 242 includes the issued user identifier and the advertisement medium distribution server.
- the domain information of 100 websites is associated and registered in the DB 253 as matching information 254 (S1219).
- the cookie confirmation unit 245 of the SSP device 240 reads the contents of the SSP cookie 423 from the browser 411 to confirm that the SSP cookie 423 is correctly stored in the browser 411 (S1223), and the browser 411 In response to the request, information such as a user identifier included in the SSP cookie 423 is transmitted (S1221).
- the browser 411 notifies the SSP device 240 that there is an advertisement display frame under the control of the advertisement tag information included in the page information of the website of the advertisement medium distribution server 100 (S1225).
- the advertising space notification receiving unit 246 receives a notification that there is an advertising display frame from the client terminal 400 (S1227)
- the advertising identifier issuing unit 248 assigns an identifier to the advertising display frame (S1229).
- the bid processing unit 250 requests the bidding process for the advertising display frame to the advertising bidding apparatus 260 (S1231).
- the matching information reference unit 247 of the SSP device 240 refers to the matching information 254 so that the user assigned to the DSP cookie 421 or the DMP cookie 425 corresponding to the user identifier acquired from the browser 411 in S1221.
- the identifier is confirmed (S1233).
- the bid notification unit 249 performs a bid for the advertisement display frame together with information on the user identifier assigned to the DSP cookie 421. Is notified to the DSP device 280 (S1235). Although the description is omitted in FIG. 12, the same notification can be given to the DMP unit 610 of the bid decision device 600.
- the DSP device 280 When the DSP device 280 receives the notification that the advertisement space exists (S1239), the DSP device 280 refers to the user browsing information 288 corresponding to the user identifier included in the notification (S1241). Note that the user browsing information 288 is information in which a history indicating what web page the user has browsed is managed in association with the user identifier.
- the bidding determining unit 285 of the DSP device 280 refers to the user browsing information 288 as to whether or not the reference matches the advertisement bidding condition 289 (S1243), and if it matches the advertising bidding condition 289, A bid is notified to the advertising bidding apparatus 260 with the advertisement bidding condition 289 (S1245).
- the bid processing unit 250 of the SSP device 240 performs a bid process between the advertising bidding device 260 and the advertising bidding device 260 of the advertising medium distribution server 100 (S1237). More specifically, the bid processing unit 250 receives a successful bid result related to the advertisement display frame from the advertising bidding device 260 and bids on the advertising bidding unit 120 using the advertising bidding condition related to the successful bid advertisement. . As a result, if the advertisement bidding condition presented by the bid processing unit 250 can be successfully bid (Yes in S1247), the parameter generation unit 251 provides the user identifier information for the URL information of the advertisement source 633 included in the advertisement bidding condition. In addition, information such as an advertisement display frame is added as a parameter (S1249), and the URL information of the advertisement source 633 is notified to the browser 411 of the client terminal 400 (S1251).
- the browser 411 of the client terminal 400 When the browser 411 of the client terminal 400 receives the URL information of the advertisement source 633 from the SSP device 240 (S1253), the browser 411 sends the advertisement source 633 to the advertisement distribution unit 630 of the bidding determination device 600 based on the URL information. A request is made (S1301). Upon receiving the request, the advertisement distribution unit 630 transmits the advertisement source 633 (which can include images, videos, and programs) to the client terminal 400 (S1303), and the URL related to the acquisition request of the advertisement source 633 The parameter information included in the information (including information such as the user identifier and the advertiser) is stored as the parameter information 635 of the DB 631 (S1305).
- the browser 411 of the client terminal 400 displays an image or video constituting the banner advertisement (S1307).
- a link included in the advertisement source 633 is set in the banner advertisement.
- the URL information constituting the link is accompanied by user identifier information as a parameter by a program included in the advertisement distribution unit 630 or the advertisement source 633.
- the browser 411 accesses the website of the advertiser server 500 based on the URL attached with information such as a user identifier as a parameter (S1311).
- the website providing unit 510 of the main server 500 transmits web page information in response to the request (S1313).
- the web page information includes tag information that is a program written in JavaScript (registered trademark) or the like.
- the browser 411 first checks whether the DSP cookie 421 is set in the browser 411 (S1315).
- the browser 411 acquires from the DSP device 280 a program for issuing the DSP cookie 421 (described in JavaScript (registered trademark) or the like). S1319).
- the DSP device 280 issues a program for issuing the DSP cookie 421 (S1321).
- the browser 411 acquires a program for issuing the DSP cookie 421 from the DSP device 280
- the browser 411 acquires a user identifier from the SSP device 240 under the control of the program (S1323).
- the user identifier issuing unit 241 issues a user identifier in response to a request from the browser 411 of the client terminal 400.
- the browser 411 sets the DSP cookie 421 including the acquired user identifier (S1325).
- the browser 413 is assigned by the website of the advertisement medium distribution server 100 that is the link source, and the user identifier information added to the URL included in the banner advertisement link, and the website of the advertisement medium distribution server 100 Domain information and the user identifier stored in the DSP cookie 421 and the domain information of the website of the advertiser server 500 to the DSP device 280 as matching information of the user identifier related to the same user. Transmit (S1327).
- the matching information notification unit 284 of the DSP device 280 notifies the received matching information to the SSP device 240 (S1329), and the matching information registration unit 242 of the SSP device 240 receives the matching information and stores it in the DB 253.
- the included matching information 254 is updated.
- the DSP cookie 421 and the DMP cookie 425 which are first party cookies issued in the domain of the advertiser server 500, and the domain of the advertisement medium distribution server 100 are used.
- the SSP cookie 423 which is the first party cookie issued in step 1, is set in the browser 411 of the client terminal 400.
- a user identifier is set for each of these cookies, but information on the user identifier assigned to the same user is managed by the SSP device 240 as matching information 254 as needed.
- the DSP device 280 and the DMP unit 610 of the bid decision device 600 can distribute advertisements based on the browsing information and member information managed by the device. That is, even if the acceptance of the third-party cookie is prohibited by the browser 411 of the client terminal 400, an advertisement based on the user's browsing history can be displayed on the client terminal 400.
- Bidding determining unit 235... Database, 236... User identifier information, 237.
- Communication interface 500 advertiser server, 510, website providing unit, 520, e-mail magazine distribution unit, 530, database, 531, member information, 600, bidding determination device 610 ... DMP unit, 611 ... Program issuing unit for issuing cookie, 612 ... Cookie confirmation unit, 613 ... Bid notification receiving unit, 614 ... Matching information notification unit, 615 ... Bid Determination unit, 616 ... database, 617 ... user identifier information, 618 ... user browsing information, 619 ... advertisement bidding conditions, 620 ... member information, 630 ... advertisement distribution unit, 631 ..Database, 633 ... Advertising source, 635 ... Parameter information, N ... Internet
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Abstract
Description
図1乃至図6は、実施形態1を説明するための図である。以下、これらの図を参照しながら、以下の流れに沿って実施形態を説明する。まず、「1.1」で実施形態に係るシステムの概要を説明する。次に、「1.2」でシステムの機能構成を説明すると共に、「1.3」でそれぞれの装置に係る処理の流れを説明する。「1.4」では、システムを構成する各装置を実現可能なハードウェア構成の具体例を説明する。最後に、「1.5」で本実施形態に係る効果などを説明する。
(1.1.1 システムの概要)
図1は、本実施形態に係る情報処理システムを含む広告配信システム1の機能構成を示す図である。図1に示すように、本実施形態に係る広告配信システム1は、広告媒体配信サーバ100と、広告ネットワークサーバ200と、広告応札装置300とを含む。ここで、広告媒体配信サーバ100、広告ネットワークサーバ200、広告応札装置300、及びクライアント端末400は、それぞれインターネットNを介して相互に通信可能であるものとする。
簡単にシステムの処理の流れの概要を説明する。
クライアント端末400は、広告媒体配信サーバ100のウェブサイト提供部110が提供するウェブサイトを、ブラウザ411を用いて閲覧することができる。
また、SSP部210は、DSP部230に対しても、クライアント端末400の広告表示枠の入札が行われている旨を通知する。
つまり、広告配信システム1は、好適に広告を配信することができる。
続いて、図1を詳細に参照しながら、広告配信システム1を構成する各装置の機能構成を説明する。
次に、広告媒体配信サーバ100について説明する。広告媒体配信サーバ100は、広告を表示するための広告表示枠が設定されたウェブサイトを、インターネットN上にあるクライアント端末400に対して提供するサーバである。広告媒体配信サーバ100が提供するウェブサイトとしては、例えば、検索サービスを提供するウェブサイトやブログ閲覧/編集サービスを提供するサイト、ニュースを配信するウェブサイト等、種々考えることができる。
広告ネットワークサーバ200は、広告媒体配信サーバ100が提供するウェブサイトのページ情報に含まれるプログラムからの要求に応じて、当該ウェブサイト上の広告表示枠に表示させる広告を決定するための入札処理を行う。図1に示すように、広告ネットワークサーバ200は、大きく分けて、SSP部210と、広告入札部220と、DSP部230とを含む。
以下、図2を参照しながら、SSP部210について説明する。SSP部210は、広告媒体配信サーバ100の配信するウェブサイトに対して、広告を表示するためのSSP機能を提供する。本実施形態に係るSSP部210は、広告枠通知受信部211と、クッキー確認部212と、入札通知部213と、入札処理部214と、広告ソース通知部215とデータベース(DB)216とを含む。
広告入札部220は、SSP部210の入札処理部214による要求に応じて、クライアント端末400の広告表示枠に関する広告入札を行う。広告入札部220は、この後、一定期間内に受信したDSP部230や広告応札装置300からの応札の中から、例えば最も提示料金の高い広告応札条件を提示した応札に係る広告に、広告表示枠を落札させる。広告入札部220は、落札結果をSSP部210の入札処理部214へと通知する。
以下、図3を参照しながら、DSP部230について説明する。DSP部230は、広告入札部220が行う広告表示枠に対する広告入札に対して、予め定められた広告応札条件238に基づいて応札する仕組みを、広告に対して提供する。本実施形態に係るDSP部230は、クッキー設定部231と、クッキー確認部232と、入札通知受信部233と、応札決定部234と、データベース235とを含む。
入札通知受信部233は、SSP部210の入札通知部213から、広告表示枠に対する入札が広告入札部220で行われている旨の通知を受信する。
DB235は、ユーザ識別子情報236、ユーザ閲覧情報237、及び広告応札条件238を管理する。
広告応札装置300は、クライアント端末400に設定されたDSP用クッキー421に基づいて、クライアント端末400に表示させる広告表示枠の広告に、応札するか否かを決定する機能を持つ。このとき、広告応札装置300は、広告応札条件312を参照する。特に、本実施形態において、広告ネットワークサーバ200のSSP部210は、クライアント端末400のブラウザ411にセットされているクッキーのドメインの情報と共に、当該クライアント端末400に係る広告表示枠の入札を行なっている旨を広告応札装置300へと応札する。
続いて、クライアント端末400について、図1を参照しながら説明する。クライアント端末400は、広告媒体配信サーバ100が提供するウェブサイトへアクセス可能な情報処理装置である。クライアント端末400の具体例としては、例えばPC(Personal Computer)や携帯電話端末(いわゆるフィーチャーフォンであるかスマートフォンであるかは問わない。)、スレート型のタブレット端末等が考えられる。
クライアント端末400は、一般的に、CPU410、記憶装置420、入力装置430、及び通信インタフェース(I/F)部440を含む。
以下、図4及び図5を参照しながら、本実施形態に係る広告配信システム1の処理の流れを説明する。なお、後述の各処理ステップは、処理内容に矛盾が生じない範囲で、任意に順番を変更して若しくは並列に実行することができる。また、各処理ステップ間に他のステップを追加しても良い。更に、便宜上1つのステップとして記載されているステップは複数のステップに分けて実行することができるし、また、便宜上複数に分けて記載されているステップを1つのステップとして実行することもできる。
まず、広告ネットワークサーバ200のSSP部210の処理の流れを、図4を参照しながら説明する。図4は、広告表示枠に表示する広告を決定する際の、SSP部210の処理の流れを示すフローチャートである。
次に、同じく広告ネットワークサーバ200が持つ、DSP部230の処理の流れを、図5を参照しながら説明する。図5は、広告表示枠の入札に対する応札処理を行う際の、DSP部230の処理の流れを示すフローチャートである。
以下、図6を参照しながら、上述してきた広告媒体配信サーバ100、広告ネットワークサーバ200、及び広告応札装置300をコンピュータ60により実現する場合のハードウェア構成の一例を説明する。なお、それぞれの装置の機能は、複数台の装置に分けて実現することも可能である。
以上説明したように、本実施形態の広告配信システム1では、広告媒体配信サーバ100のドメインで発行されたDSP用クッキー421(ファーストパーティクッキー)を用いて、ユーザの閲覧履歴に基づく広告配信が可能となる。
以下、実施形態2について説明する。
図7乃至図13は、実施形態2を説明するための図である。以下、これらの図を参照しながら、以下の流れに沿って実施形態を説明する。まず、「2.1」で実施形態に係るシステムの概要を説明する。次に、「2.2」でシステムの機能構成を説明すると共に、「2.3」でそれぞれの装置に係る処理の流れを説明する。「2.4」では、本実施形態に係る効果などを説明する。
(2.1.1 システムの概要)
図7は、本実施形態に係る情報処理システムを含む広告配信システム1の機能構成を示す図である。図7に示すように、本実施形態に係る広告配信システム1は、広告媒体配信サーバ100と、SSP用装置240と、広告入札用装置260と、DSP用装置280と、クライアント端末400と、広告主サーバ500と、応札決定用装置600とを含む。ここで、広告媒体配信サーバ100、SSP用装置240、広告入札用装置260、DSP用装置280、クライアント端末400、広告主サーバ500、及び応札決定用装置600は、それぞれインターネットNを介して相互に通信可能であるものとする。また、SSP用装置240、広告入札用装置260、及びDSP用装置280の間の通信は、図示しないイントラネットを介して通信可能としても良い。
以下、簡単に処理の流れの概要を説明する。
まず、DSP用クッキー421、SSP用クッキー423、及びDMP用クッキー425を設定する際の処理について説明する。
クライアント端末400のブラウザ411にDSP用クッキー421やSSP用クッキー423、DMP用クッキー425の少なくとも一部が設定された後、広告媒体配信サーバ100のウェブサイト提供部110が提供するウェブサイトへアクセスすると、当該ウェブサイトのページ情報がブラウザ411にダウンロードされる。当該ページ情報は、例えばHTMLで記述され、その中には、例えばJavaScript(登録商標)等で記述されたプログラム(以下、当該プログラムを、広告用タグとも呼ぶ。)が含まれる。ブラウザ411は、ページ情報に含まれる1以上の広告表示枠に対して設定される当該広告用タグの機能に基づき、SSP用装置240へとアクセス(当該アクセスを、広告表示枠の存在の通知と捉えることもできる)する。なお、図中にはSSP用装置240が1台しか示されていないがこれに限られるものではなく、広告媒体配信サーバ100が提供するウェブサイトの広告用タグは、SSP用装置240を含む複数のSSPへとアクセス(広告表示枠の存在を通知)しても良い。
続いて、図7乃至図10を参照しながら、広告配信システム1を構成する各装置の機能構成を説明する。
まず、広告主サーバ500について説明する。広告主サーバ500は前述の通り、広告媒体配信サーバ100が提供するウェブサイト上に広告を配信する広告主が管理するサーバであり、例えば、広告主のウェブサイトの提供や、メールマガジンの配信を行う。広告主サーバ500は、ウェブサイト提供部510、メールマガジン配信部520及びデータベース530を含む。
次に、広告媒体配信サーバ100について説明する。広告媒体配信サーバ100は、広告を表示するための広告表示枠が設定されたウェブサイトを、インターネットN上にあるクライアント端末400に対して提供するサーバである。広告媒体配信サーバ100が提供するウェブサイトとしては、例えば、検索サービスを提供するウェブサイトやブログ閲覧/編集サービスを提供するサイト、ニュースを提供するウェブサイト等、種々考えることができる。
以下、図8を参照しながら、SSP用装置240について説明する。SSP用装置240は、広告媒体配信サーバ100の配信するウェブサイトに対して、広告を表示するためのSSP機能を提供する。本実施形態に係るSSP用装置240は、ユーザ識別子発行部241と、マッチング情報登録部242と、クッキー発行用プログラム発行部243と、関数発行部244と、クッキー確認部245と、広告枠通知受信部246と、マッチング情報参照部247と、広告識別子発行部248と、入札通知部249と、入札処理部250と、パラメータ生成部251と、広告ソース通知部252とデータベース253とを含む。
なお、マッチング情報254は、SSP用装置240が管理せずとも、SSP用装置240とは別に設けられた専用の情報処理装置が管理しても良い。
図7に示した広告入札用装置260は、SSP用装置240の入札処理部250からの要求に応じて、クライアント端末400のブラウザ411に表示させる広告表示枠に関する広告入札を行う。広告入札用装置260は、この後、一定期間内に受信したDSP用装置280や応札決定用装置600のDMP部610からの応札の中から、例えば最も提示料金の高い広告応札条件を提示した応札に係る広告に、広告表示枠を落札させる。広告入札用装置260は、落札結果をSSP用装置240の入札処理部250へと通知する。
以下、図9を参照しながら、DSP用装置280について説明する。DSP用装置280は、広告入札用装置260が行う広告表示枠に対する広告入札に対して、予め定められた広告応札条件289にもとづいて応札する仕組みを、広告表示枠に対して提供する。本実施形態に係るDSP用装置280は、クッキー発行用プログラム発行部281と、クッキー確認部282と、入札通知受信部283と、マッチング情報通知部284と、応札決定部285と、DB286とを含む。
DB286は、ユーザ識別子情報287、ユーザ閲覧情報288、及び広告応札条件289を管理する。
応札決定用装置600は、クライアント端末400に設定されたDMP用クッキー425にもとづいて、クライアント端末400に表示させる広告表示枠の広告入札に応札するか否かを決定するDMP機能を持つ。また、広告表示枠に表示する広告が決まった後、広告ソース633のアドレスを指定した広告ソース633の取得要求に基づき、広告ソース633をクライアント端末400へ送信する機能も持つ。図7に示すように、応札決定用装置600は、DMP部610と広告配信部630とを有する。なお、DMP部610と広告配信部630とは必ずしも同じ装置上に持たせる必要はなく、例えば、広告配信部630を広告主サーバ500やDSP用装置280に持たせたり、或いは図示しない他の情報処理装置に持たせたりすることも考えられる。
以下、図10を参照しながら、DMP部610について説明する。DMP部610は、広告入札用装置260が行う広告表示枠に対する広告入札に対して、予め定められた広告応札条件619にもとづいて応札する仕組みを、広告表示枠に対して提供する。本実施形態に係るDMP部610は、クッキー発行用プログラム発行部611と、クッキー確認部612と、入札通知受信部613と、マッチング情報通知部614と、応札決定部615と、DB616とを含む。
DB616は、ユーザ識別子情報617、ユーザ閲覧情報618、及び広告応札条件619、会員情報620を管理する。
広告配信部630は、DB631を含み、広告配信部630へアクセスしてきたクライアント端末400に対して、DB631に含まれる広告ソース633を配信する。DB631には複数の広告ソース633が含まれており、クライアント端末400のブラウザ411は、アドレス情報(URL)により、どの広告ソース633かを指定する。ここで、広告ソース633は、例えばクライアント端末400のディスプレイ上に表示される広告画像や広告動画等を含む。
続いて、クライアント端末400について、図7を参照しながら説明する。クライアント端末400は、広告媒体配信サーバ100や広告主サーバ500が提供するウェブサイトへアクセス可能な情報処理装置である。クライアント端末400の具体例としては、例えばPC(Personal Computer)や携帯電話端末(いわゆるフィーチャーフォンであるかスマートフォンであるかは問わない。)、スレート型のタブレット端末などが考えられる。
クライアント端末400は、一般的に、CPU410、記憶装置420、入力装置430、及び通信インタフェース(I/F)部440を含む。
以下、図11乃至図13を参照しながら、本実施形態に係る広告配信システム1の処理の流れを説明する。なお、後述の各処理ステップは、処理内容に矛盾が生じない範囲で、任意に順番を変更して若しくは並列に実行することができる。また、各処理ステップ間に他のステップを追加しても良い。更に、便宜上1つのステップとして記載されているステップは複数のステップに分けて実行することができるし、また、便宜上複数に分けて記載されているステップを1つのステップとして実行することもできる。
まず、クライアント端末400のブラウザ411の接続先が、広告主サーバ500の提供するウェブサイトに含まれるリンクから、広告媒体配信サーバ100の提供するウェブサイトへと遷移する際の処理の流れを説明する。図11は、クライアント端末400のブラウザ411が、広告主サーバ500の提供するウェブサイトを閲覧した後、当該ウェブサイトに含まれるリンクに基づき、広告媒体配信サーバ100の提供するウェブサイトへと接続先を変更する際の処理の流れを示すフローチャートである。
まず、クライアント端末400のブラウザ411の接続先が、広告主サーバ500の提供するウェブサイトに含まれるリンクから、広告媒体配信サーバ100の提供するウェブサイトへと遷移する際の処理の流れを説明する。図12は、クライアント端末400のブラウザ411が、広告主サーバ500の提供するウェブサイトを閲覧した後、当該ウェブサイトに含まれるリンクに基づき、広告媒体配信サーバ100の提供するウェブサイトへと接続先を変更する際の処理の流れを示すフローチャートである。
以上説明したように、本実施形態の広告配信システム1では、広告主サーバ500のドメインで発行されたファーストパーティクッキーであるDSP用クッキー421及びDMP用クッキー425、並びに、広告媒体配信サーバ100のドメインで発行されたファーストパーティクッキーであるSSP用クッキー423をクライアント端末400のブラウザ411にセットする。これらのクッキーにはそれぞれユーザ識別子が設定されるが、同一ユーザに割り当てたユーザ識別子の情報は、マッチング情報254として、随時SSP用装置240で管理される。これにより、DSP用装置280や応札決定用装置600のDMP部610は、自身の管理する閲覧情報や会員情報に基づいて広告配信することができる。つまり、たとえサードパーティクッキーの受け入れが、クライアント端末400のブラウザ411で禁止されている場合であっても、ユーザの閲覧履歴に基づく広告をクライアント端末400に表示させることが可能となる。
なお、前述の実施形態の構成は、組み合わせたり或いは一部の構成部分を入れ替えたりしてもよい。また、本発明の構成は前述の実施形態のみに限定されるものではなく、発明の要旨を逸脱しない範囲内において種々変更を加えてもよい。
Claims (10)
- 広告媒体提供サイトのページ情報に含まれるプログラムに基づくクライアント端末からの要求に応じて、前記クライアント端末のブラウザに、ユーザを識別するためのユーザ識別子を含む、前記広告媒体提供サイトのドメインのクッキーを設定させる手段と、
前記広告媒体提供サイトのドメインのクッキーを利用して、前記クライアント端末のブラウザから、閲覧情報を取得する手段と、
前記広告媒体提供サイトにアクセスした前記クライアント端末から、前記広告媒体提供サイトの広告表示枠が存在する旨の通知を受信する手段と、
前記広告媒体提供サイトの広告表示枠に対する応札条件を、前記閲覧情報を用いて決定する手段と
を備える情報処理システム。 - 前記広告表示枠が存在する旨の通知に応じて、前記クライアント端末のブラウザに設定されたクッキーのドメインを確認する手段と、
前記クライアント端末のブラウザに設定されたクッキーのドメインの情報と共に、前記広告表示枠に対する入札が行われていることを、他の情報処理装置に通知する通知手段とを備える請求項1記載の情報処理システム。 - 広告主のドメインに係るドメインリストを管理する手段
を更に備え、
前記通知手段は、前記クライアント端末のブラウザに設定されたクッキーの中に、広告主のドメインを持つクッキーが存在する場合に、広告主のドメインのクッキーが設定されたクライアントに係る前記広告表示枠に対する入札が行われていることを通知する、
請求項2記載の情報処理システム。 - 広告媒体配信サイトのページ情報に含まれるプログラムに基づくクライアント端末からの要求に応じて、前記クライアント端末のブラウザに、ユーザを識別するための第1のユーザ識別子を含む、前記広告媒体配信サイトのドメインの第1のクッキーを設定させる手段と、
他の情報処理装置が前記クライアント端末に対して設定させた第2のクッキーに設定された第2のユーザ識別子と前記第1のユーザ識別子との対応関係を示すマッチング情報を管理する手段と、
前記広告媒体配信サイトにアクセスした前記クライアント端末から、前記広告媒体配信サイトの広告表示枠が存在する旨の通知を受信する手段と、
前記クライアント端末に設定された前記第1のクッキーに含まれる前記第1のユーザ識別子を確認する手段と、
前記マッチング情報において前記第1のユーザ識別子と対応付けられた第2のユーザ識別子と共に、前記広告媒体配信サイトの広告表示枠に対する応札を前記他の情報処理装置に要求する手段と
を備える情報処理システム。 - 前記第1のクッキーに設定される前記第1のユーザ識別子、及び前記第2のクッキーに設定される前記第2のユーザ識別子を前記クライアント端末へ送信する手段
を更に備える請求項4記載の情報処理システム。 - 前記広告媒体配信サイトの広告表示枠に対する入札の結果、落札した広告に係る広告ソースを前記クライアント端末へ送信する手段
を更に備え、
前記広告ソースは、前記第1のユーザ識別子にかかる情報を含む、広告主サイトへのリンク情報を含む、
請求項4又は請求項5記載の情報処理システム。 - 前記第1のユーザ識別子及び前記第2のユーザ識別子の対応関係を示す情報を前記クライアント端末から受信する手段
を更に備える、請求項4乃至請求項6のいずれか1項記載の情報処理システム。 - 前記第1のユーザ識別子及び前記第2のユーザ識別子の対応関係を示す情報を前記他の情報処理装置から受信する手段
を更に備える、請求項4乃至請求項7のいずれか1項記載の情報処理システム。 - 広告媒体提供サイトのページ情報に含まれるプログラムに基づくクライアント端末からの要求に応じて、前記クライアント端末のブラウザに、ユーザを識別するためのユーザ識別子を含む、前記広告媒体提供サイトのドメインのクッキーを設定させるステップと、
前記広告媒体提供サイトのドメインのクッキーを利用して、前記クライアント端末のブラウザから、閲覧情報を取得するステップと、
前記広告媒体提供サイトにアクセスした前記クライアント端末から、前記広告媒体提供サイトの広告表示枠が存在する旨の通知を受信するステップと、
前記広告媒体提供サイトの広告表示枠に対する応札条件を、前記閲覧情報を用いて決定するステップと
を情報処理システムが行う、情報処理方法。 - 広告媒体配信サイトのページ情報に含まれるプログラムに基づくクライアント端末からの要求に応じて、前記クライアント端末のブラウザに、ユーザを識別するための第1のユーザ識別子を含む、前記広告媒体配信サイトのドメインの第1のクッキーを設定させるステップと、
他の情報処理装置が前記クライアント端末に対して設定させた第2のクッキーに設定された第2のユーザ識別子と前記第1のユーザ識別子との対応関係を示すマッチング情報を管理するステップと、
前記広告媒体配信サイトにアクセスした前記クライアント端末から、前記広告媒体配信サイトの広告表示枠が存在する旨の通知を受信するステップと、
前記クライアント端末に設定された前記第1のクッキーに含まれる前記第1のユーザ識別子を確認するステップと、
前記マッチング情報において前記第1のユーザ識別子と対応付けられた第2のユーザ識別子と共に、前記広告媒体配信サイトの広告表示枠に対する応札を前記他の情報処理装置に要求するステップと
を情報処理システムが行う、情報処理方法。
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US20160098765A1 (en) | 2016-04-07 |
JP5662537B2 (ja) | 2015-01-28 |
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