WO2006062105A1 - Systeme publicitaire - Google Patents

Systeme publicitaire Download PDF

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Publication number
WO2006062105A1
WO2006062105A1 PCT/JP2005/022389 JP2005022389W WO2006062105A1 WO 2006062105 A1 WO2006062105 A1 WO 2006062105A1 JP 2005022389 W JP2005022389 W JP 2005022389W WO 2006062105 A1 WO2006062105 A1 WO 2006062105A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
screen
advertisement
television
screen information
Prior art date
Application number
PCT/JP2005/022389
Other languages
English (en)
Japanese (ja)
Inventor
Fumio Miura
Hidekazu Imatani
Akira Ando
Yoshihiro Hirata
Original Assignee
Dentsu Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dentsu Inc. filed Critical Dentsu Inc.
Priority to JP2006546710A priority Critical patent/JP5048338B2/ja
Publication of WO2006062105A1 publication Critical patent/WO2006062105A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
    • H04H20/57—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for mobile receivers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H40/00—Arrangements specially adapted for receiving broadcast information
    • H04H40/18—Arrangements characterised by circuits or components specially adapted for receiving
    • H04H40/27—Arrangements characterised by circuits or components specially adapted for receiving specially adapted for broadcast systems covered by groups H04H20/53 - H04H20/95
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6131—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality

Definitions

  • the present invention relates to a television receiver system for displaying an advertisement, and more particularly to a system capable of realizing a time extension of an advertisement information acquisition opportunity for a user.
  • the information distribution system shown in FIG. 31 includes an in-car TV 100, a mobile phone 101, and a Web server 105.
  • In-car TV 100 is installed in a train, and various programs (contents) such as news, weather forecasts, and commercials are sequentially switched (broadcast) on the display.
  • various programs contents
  • content such as news, weather forecasts, and commercials
  • the URL associated with the program is transmitted wirelessly to a range of several meters in radius.
  • the mobile phone 101 receives the URL transmitted from the in-car TV 100.
  • the cellular phone 101 is connected to the Internet 102 via the wireless base station 103 and the ISP 104 according to a predetermined protocol, and acquires the Web page of the URL specified by the operator and displays it on the display.
  • the Web server 105 is installed on the Internet 102, and receives a request from various information processing apparatuses such as a personal computer and a mobile phone, and returns a Web page with a specified URL to the request source. .
  • Patent Document 1 Japanese Patent Application Laid-Open No. 2003-32754
  • the above information distribution system has the following problems.
  • the user of the mobile phone 101 has a problem that only information about programs currently displayed on the in-car TV 100 can be acquired.
  • the user cannot acquire information about programs that have been displayed in the past, and cannot acquire information about programs that will be displayed in the future. That is, there is a problem that information acquisition opportunities for the user of the mobile phone 101 are limited in time for a program that has a time constraint that the display time is fixed.
  • an object of the present invention is to provide an advertisement system capable of expanding the opportunity for obtaining advertisement information by a user over time.
  • the first television receiver acquires broadcast information, extracts the acquired broadcast information power screen information, extracts advertisement identification information from the acquired broadcast information, and extracts it.
  • a first television receiver for generating television screen information for displaying the screen information and advertisement identification information on the television screen means, and displaying the generated television screen information on the television screen means.
  • the second television receiver acquires the broadcast information, extracts the screen information from the acquired broadcast information, and extracts the extracted screen information from the television screen means.
  • TV screen information to be displayed on the screen is generated, and the generated TV screen information is displayed on the TV screen means.
  • the first television receiver acquires program screen information, acquires advertising screen information, acquires advertising identification information, and acquires the acquired program screen information or advertising screen information.
  • TV screen information to be displayed on the TV screen means is generated, the generated TV screen information is displayed on the TV screen means, TV screen information for displaying advertisement identification information on a plurality of TV screen means is generated, and the second screen information is displayed.
  • the television receiver acquires program screen information, acquires advertisement screen information, generates television screen information for displaying the acquired program screen information or advertisement screen information on the television screen means, and generates the generated television screen. Display information on TV screen means.
  • a plurality of pieces of advertisement identification information about advertisements displayed on the television screen means can be acquired via the network and displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed in the distribution via the network, the displayed advertisement can be identified by the user. Therefore, for example, the user can acquire advertisement information related to advertisements displayed via the Internet or the like later, so that the user can expand the opportunity to acquire advertisement information over time. Become.
  • the advertisement information providing device further provides advertisement information related to the advertisement
  • the first television receiver further includes the television screen means.
  • Acquiring selection information for selecting one of the displayed advertisement identification information, sending request information for requesting acquisition of advertisement information corresponding to the acquired selection information, and sending the advertisement information corresponding to the request information TV screen information for acquiring advertisement information corresponding to the request information and displaying it on the TV screen means is generated from the advertisement providing device.
  • the broadcast information is acquired, the acquired broadcast information power screen information is extracted, the advertisement identification information is extracted from the acquired broadcast information, the extracted screen information and TV screen information for displaying the advertisement identification information on the TV screen means, the generated TV screen information is displayed on the TV screen means, and the advertisement identification information is displayed on the plurality of TV screen means.
  • Generate information is generated.
  • a plurality of advertisement identification information about advertisements displayed on the television screen means can be extracted and displayed on the television screen means. That is, even if the user does not watch the advertisement at the time when the advertisement is actually displayed in the broadcast, the advertisement displayed on the user can be identified. Therefore, for example, since the user can later acquire advertisement information via the Internet or the like, it is possible to extend the time for acquiring the advertisement information by the user over time.
  • program screen information is acquired, advertisement screen information is acquired, advertisement identification information is acquired, and the acquired program screen information or advertisement screen information is transmitted to the television.
  • TV screen information to be displayed on the screen means is generated, the generated TV screen information is displayed on the TV screen means, and TV screen information for displaying a plurality of advertisement identification information on the TV screen means is generated.
  • a plurality of pieces of advertisement identification information about advertisements displayed on the television screen means can be acquired via the network and displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed in the distribution via the network, the displayed advertisement can be identified by the user. Therefore, for example, the user can acquire advertisement information related to advertisements displayed via the Internet or the like later, so that the user can expand the opportunity to acquire advertisement information over time. Become.
  • selection information for selecting one of the advertisement identification information displayed on the television screen means is further acquired, and an advertisement corresponding to the acquired selection information is acquired.
  • Send request information to request information acquisition Advertisement information corresponding to the request information is acquired from an advertisement providing device that provides advertisement information related to the advertisement, and TV screen information for displaying the advertisement information corresponding to the request information on the TV screen means is generated.
  • the television screen information for displaying the advertisement identification information related to the advertisement displayed on the television screen means in the past or the present is generated.
  • television screen information for displaying advertisement identification information relating to an advertisement to be displayed in the future on the television screen means is generated.
  • the plurality of advertisement identification information displayed on the television screen means is displayed in chronological order in which the advertisement identification information is acquired.
  • the first television receiver acquires broadcast information, extracts the acquired broadcast information power screen information, extracts the acquired broadcast information power advertisement identification information, and The display request information indicating that the identification information is displayed on the television screen means is acquired, and the television screen information for displaying the extracted screen information on the television screen means is generated and generated.
  • TV screen information is displayed on the TV screen means and it is determined that the display request information has been acquired, TV screen information for displaying the screen information and the advertisement identification information on the TV screen means is generated, and
  • the TV receiver 2 acquires the broadcast information, extracts screen information from the acquired broadcast information, generates TV screen information for displaying the extracted screen information on the TV screen means, and generates the generated TV screen. Information is displayed on the television screen means.
  • the advertisement information identification information extracted from the broadcast information can be displayed only when the user desires.
  • the first television receiver acquires the program screen information, acquires the advertisement screen information, acquires the advertisement identification information, and transmits the advertisement identification information to the television.
  • Display request information to be displayed on the screen means is acquired, TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means is generated, and the generated TV screen information is stored in the TV screen means.
  • television screen information for displaying the advertisement identification information on a television screen means is further generated, and the second television receiver is configured to display the program screen information.
  • the screen information is displayed on the TV screen means.
  • the advertisement information identification information acquired via the network can be displayed only when the user desires.
  • the broadcast information is acquired, the acquired broadcast information power screen information is extracted, the advertisement identification information is extracted from the acquired broadcast information, and the advertisement identification information is extracted.
  • the advertisement information identification information extracted from the broadcast information can be displayed only when the user desires.
  • the program screen information is acquired, the advertisement screen information is acquired, the advertisement identification information is acquired, and the advertisement identification information is displayed on the TV screen means.
  • Display request information to the effect is generated, TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means is generated, and the generated TV screen information is displayed on the TV screen means. If it is determined that the display request information has been acquired, TV screen information for displaying the advertisement identification information on TV screen means is further generated.
  • the advertisement information identification information acquired via the network can be displayed only when the user desires.
  • the first television receiver acquires broadcast information, extracts advertisement identification information from the acquired broadcast information, and displays the extracted advertisement identification information on the television screen means.
  • TV screen information is generated, the generated TV screen information is displayed on the TV screen means, and the screen information extraction means of the second TV receiver device is instructed to change the type of screen information extracted.
  • the advertisement identification information corresponding to the screen information after the type change is extracted, and the advertisement identification information and the change information extracted before sending the change information are sent.
  • the television screen information is generated based on the advertisement identification information extracted after that, and the second television receiver acquires the broadcast information, extracts the acquired broadcast information power screen information, and extracts the extracted screen information.
  • TV screen information to be displayed on the video screen means is generated, the generated TV screen information is displayed on the TV screen means, the change information is acquired, and the screen information corresponding to the acquired change information is extracted from the broadcast information. To do.
  • the first television receiver device acquires the advertisement identification information, generates television screen information for displaying the acquired advertisement identification information on a television screen means, The generated TV screen information is displayed on the TV screen means, and the second TV screen is displayed.
  • the video receiving device acquires the program screen information, acquires the advertisement screen information, generates television screen information for displaying the acquired program screen information or advertisement screen information on a television screen means, and generates the generated television Screen information is displayed on the television screen means, and the first television receiver further includes change information for instructing a change in the type of screen information extracted by the screen information extraction means of the second television receiver.
  • the first television receiver further sends out the change information, obtains advertisement identification information corresponding to the advertisement screen information displayed on the television screen means after the type change, and sends the change information.
  • the television receiver further generates the television screen information based on the advertisement identification information obtained before sending the change information and the advertisement identification information obtained after sending the change information,
  • the second television receiver further acquires the change information, the second television receiver further acquires program screen information corresponding to the change information, and the second television receiver is Further, advertisement screen information corresponding to the change information is acquired.
  • the first television receiver further extracts screen information from the acquired broadcast information, and displays the extracted screen information and advertisement identification information on the television screen means. TV screen information is generated.
  • the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information to be extracted. Therefore, the advertisement can be identified by the user without being aware of the change in the type of screen information extracted from the broadcast information.
  • broadcast information is acquired, advertisement identification information is extracted from the acquired broadcast information, and the extracted advertisement identification information is displayed on the TV screen means.
  • TV screen information is generated, the generated TV screen information is displayed on the TV screen means, and change information for instructing a change in the type of screen information extracted by the screen information extraction means of the second TV receiver is provided.
  • change information for instructing a change in the type of screen information extracted by the screen information extraction means of the second TV receiver is provided.
  • the advertisement identification information corresponding to the screen information after the type change is extracted and the change information is sent out.
  • the television screen information is generated based on the advertisement identification information extracted before sending and the advertisement identification information extracted after sending the change information.
  • the advertisement identification information is acquired, TV screen information for displaying the acquired advertisement identification information on the TV screen means is generated, and the generated TV screen is generated.
  • Display the information on the TV screen means send the change information to instruct other TV receivers to change the type of program screen information or advertisement screen information displayed, and then send the change information.
  • the advertisement identification information corresponding to the advertisement screen information displayed on the TV screen means after the type change is obtained, and the advertisement identification information and the change information obtained before sending the change information are sent.
  • the TV screen information is generated based on the advertisement identification information acquired later.
  • the advertisement displayed before the change can be identified by the user.
  • advertisements can be identified by users who are not aware of changes in the type of screen information acquired via the network.
  • the screen information is extracted from the acquired broadcast information, and the extracted screen information and advertisement identification information are displayed on the television screen means. Is generated.
  • the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information to be extracted. Therefore, the advertisement can be identified by the user without being aware of the change in the type of screen information to be extracted.
  • the advertisement display device includes advertisement screen information storage means for storing the advertisement screen information, advertisement identification information storage means for storing advertisement identification information corresponding to the advertisement screen information, An advertisement identification request acquisition means for acquiring advertisement identification request information for requesting acquisition of the advertisement identification information, and when acquiring the advertisement identification request information, Advertisement identification information providing means for providing advertisement identification information; screen information generating means for generating screen information for displaying the advertisement screen information on the screen means; and display control means for displaying the generated screen information on the screen means.
  • the advertisement identification information collecting device includes an advertisement identification request providing means for providing the advertisement identification request information, an advertisement identification information acquiring means for acquiring the advertisement identification information, and an advertisement identification information storage for storing the acquired advertisement identification information.
  • screen information generating means for generating screen information for displaying the advertisement identification information stored in the advertisement identification information storage means on the screen means, and display control means for displaying the generated screen information on the screen means,
  • the screen information generating means generates screen information for displaying the advertisement identification information on a plurality of television screen means.
  • the user of the advertisement identification information collecting apparatus can collect information about the advertisement viewed from the street corner. Therefore, it is possible to acquire necessary information about advertisements later.
  • the first television receiver corresponds to the mobile phone 11
  • the second television receiver corresponds to the television receiver 13
  • the advertisement information providing device corresponds to the advertisement information distribution server 17.
  • the broadcast information acquisition means is the CPU 111 and the terrestrial digital broadcast tuner circuit 113
  • the screen information extraction means is the CPU 111 and the terrestrial digital broadcast tuner circuit 113.
  • the extraction means corresponds to the CPU 111 and the terrestrial digital broadcast tuner circuit 113
  • the television screen information generation means corresponds to the CPU 111 and the memory 112
  • the display control means corresponds to the CPU 111 and the memory 112
  • the television screen means corresponds to the display 115.
  • the selection information acquisition means is the CPU 111 and the keyboard 114
  • the request information transmission means is the CPU 111 and the mobile phone communication control circuit 117.
  • the means corresponds to the CPU 111 and the mobile phone communication control circuit 117, respectively.
  • the display request information acquisition means corresponds to the CPU 111 and the keyboard 114
  • the change information transmission means corresponds to the CPU 111 and the infrared circuit 118, respectively.
  • the program screen information acquisition means is in the CPU 111 and the network communication circuit 313
  • the advertisement screen information acquisition means is in the CP Ul 1 and the network communication circuit 313.
  • the advertisement identification information acquisition means corresponds to the CPU 111 and the network communication circuit 313, respectively.
  • the broadcast information acquisition means is the CPU 131 and the tuner 134
  • the screen information extraction means is the CPU 131 and the TS decoder 135
  • the TV screen information generation means is the CPU 131, the memory 132, the AV decoder 136 and The video composition circuit 137
  • the display control means correspond to the CPU 131 and the memory 132
  • the television screen means corresponds to the display 139
  • the change information acquisition means corresponds to the infrared circuit 140.
  • the program screen information acquisition means is in the CPU 131 and the network communication circuit 334
  • the advertisement screen information acquisition means is in the CPU 131 and the network communication circuit 334.
  • the generation means corresponds to the CPU 131 and the memory 132
  • the display control means corresponds to the CPU 131 and the memory 132
  • the television screen means corresponds to the display 139
  • the change information acquisition means corresponds to the infrared circuit 140.
  • the broadcast information acquisition means performs the processing of steps S1405 to S1409
  • the screen information extraction means performs the processing of steps S1411 to S1417.
  • the extraction means executes the processing of steps S1411 to S1415, S1419
  • the television screen information generation means executes the processing of steps S1421 to S1423, S1719 to S1727, S1521, SI 525
  • the display control means executes the processing of step S1425.
  • the selection information acquisition unit performs the process of step S1701
  • the request information transmission unit performs the process of steps S1703 to S1707.
  • the means executes the process of step S1711.
  • the display request information acquisition unit executes the process of step S1523
  • the change information transmission unit executes the processes of steps S1703 to S1707.
  • the program screen information acquisition means acquires the processing of steps S3705 to S3709
  • the advertisement screen information acquisition means acquires the processing of steps S37 05 to S3709.
  • Means is processing of steps S3705 to S3709
  • the TV screen information generation means executes the processing of steps S3711 to S3715
  • the display control means executes the processing of step S3717.
  • the broadcast information acquisition means performs the processing of steps S1305 to S1309
  • the screen information extraction means performs the processing of steps S1311 to S1317
  • the television screen information generation means performs the processing of step S1323.
  • the display control means executes the process of step S 1325 respectively.
  • the program screen information acquisition means performs the processing of steps S3803 to S3807
  • the advertisement screen information acquisition means performs the processing of steps S3803 to S3807
  • the TV screen information generation means The display control means executes the processing of steps S3809 to S3811, and the processing of step S3813.
  • Broadcast information is selected as content
  • screen information generation is selected as a video advertisement manuscript and video manuscript
  • advertisement identification information is selected as an advertisement icon included in the data broadcast manuscript
  • advertisement information is selected as advertisement information included in the advertisement information distribution server 17.
  • the information is selection information indicating that the advertisement icon is selected
  • the display request information is display request information indicating that the advertisement icon is displayed when the display button B11 is selected
  • the change information is that the channel is changed. It corresponds to each channel change information.
  • the program screen information corresponds to the content of the video manuscript and the content distribution server 61
  • the advertisement screen information corresponds to the video advertisement manuscript and the advertisement data of the CM distribution server 63, respectively.
  • Type of screen information refers to each set of screen information divided into items having a common or series of properties.
  • a plurality of services (terrestrial broadcast channels) multiplexed on the transport stream TS1 correspond to the type.
  • the advertisement display device corresponds to the advertisement display device 75
  • the advertisement identification information collection device corresponds to the mobile phone 71
  • the advertisement screen information storage means is in the memory 752
  • the advertisement identification information storage means is in the memory 752
  • the advertisement identification request acquisition means is in the CPU 751 and the near field communication control circuit 758
  • the advertisement identification information providing means is in the CPU 751 and the near field wireless.
  • the communication control circuit 758, the screen information generation means correspond to the CPU 751 and the memory 752
  • the display control means corresponds to the CPU 751 and the memory 752
  • the screen means corresponds to the LCD 756.
  • the advertisement identification request providing means M723 is sent to the CPU 111 and the near field communication control circuit 713
  • the advertisement identification information obtaining means is sent to the CPU 111 and the near field communication control circuit 713
  • the advertisement identification information storage means is the CPU 111 and the memory 112.
  • the screen information generating means corresponds to the CPU 111 and the memory 112
  • the display control means corresponds to the CPU 111 and the memory 112
  • the screen means corresponds to the display 116.
  • the advertisement identification request acquisition means executes the process of step S5811
  • the advertisement identification information providing means executes the processes of steps S5813 and S5815.
  • the advertisement identification request providing means performs the process of step S5801
  • the advertisement identification information acquisition means performs the process of step S5803
  • the advertisement identification information storage means performs the process of step S5805, the screen information generating means and the display control means. Each executes the process of step S5807.
  • FIG. 1 is a functional block diagram of an advertising system according to Embodiment 1 of the present invention.
  • FIG. 2 is a diagram showing a hardware configuration of the advertisement system.
  • FIG. 3 is a diagram showing a hardware configuration of the mobile phone 11 in FIG.
  • FIG. 4 is a diagram showing a hardware configuration of the television receiver 13 in FIG.
  • FIG. 5 is a diagram showing a hardware configuration of the broadcasting system 15 in FIG.
  • FIG. 6 is a diagram showing a hardware configuration of advertisement information providing server 17 in FIG.
  • FIG. 7 shows an example of the data structure of a data broadcast document.
  • FIG. 8 shows an example of an advertisement transmission schedule and a data transmission schedule.
  • FIG. 9 shows an example of the advertisement information DB.
  • FIG. 10 is a conceptual diagram of digital television broadcasting.
  • FIG. 11 is a diagram showing a state of packet transmission in digital television broadcasting.
  • FIG. 12 is a flowchart showing content broadcast processing.
  • FIG. 13 is a flowchart showing TV screen display processing of the mobile phone 11.
  • FIG. 14 is a flowchart showing TV screen display processing of the mobile phone 11.
  • FIG. 15 is a diagram showing a display 115 of the mobile phone 11 on which an advertisement icon is displayed.
  • FIG. 16 is a flowchart showing a television screen display process of the television receiver 13.
  • FIG. 17 is a flowchart showing a television screen display process of the television receiver 13.
  • FIG. 18 is a flowchart showing advertisement information acquisition processing.
  • FIG. 19 is a flowchart showing advertisement information acquisition processing.
  • FIG. 20 is a diagram showing a display 115 of the mobile phone 11 on which advertisement information is displayed.
  • FIG. 21 is a functional block diagram of an advertising system according to Embodiment 2 of the present invention.
  • FIG. 22 is a diagram showing an example of an advertisement transmission schedule and a data transmission schedule.
  • FIG. 23 is a diagram showing the display 115 of the mobile phone 11 on which an advertisement icon is displayed.
  • FIG. 24 is a functional block diagram of an advertising system according to Embodiment 3 of the present invention.
  • FIG. 25 is a flowchart showing TV screen display processing of the mobile phone 11.
  • FIG. 26 is a diagram showing the display 115 of the mobile phone 11 on which the display button Bl 1 is displayed.
  • FIG. 27 is a functional block diagram of an advertising system according to Example 4 of the present invention.
  • FIG. 28 is a flowchart showing TV screen display processing of the mobile phone 11.
  • FIG. 29 is a flowchart showing channel change processing.
  • FIG. 30 is a diagram showing a display 115 of the mobile phone 11 in which a remote control application is operated.
  • FIG. 31 is a diagram for explaining a conventional advertising system.
  • FIG. 31a is a functional block diagram of an advertising system according to Example 5 of the present invention.
  • FIG. 32 is a diagram showing a hardware configuration of the advertisement system 3.
  • ⁇ 33 A diagram showing the hardware configuration of the mobile phone 31.
  • FIG. 34 is a diagram showing a hardware configuration of the television receiver 33.
  • FIG. 35 is a diagram showing a hardware configuration of a broadcasting system 35.
  • FIG. 36 is a flowchart showing data broadcasting processing.
  • FIG. 37 is a flowchart showing TV screen display processing of the mobile phone 31.
  • FIG. 38 is a flowchart showing a television screen display process of the television receiver 33.
  • FIG. 39 is a diagram showing a hardware configuration of the advertisement system 5.
  • FIG. 40 is a diagram showing a hardware configuration of a content management server 51.
  • FIG. 41 is a diagram showing a hardware configuration of a CM management server 53.
  • FIG. 42 is a diagram showing a hardware configuration of an advertisement icon server 55.
  • FIG. 43 is a diagram showing a hardware configuration of a distribution control server 57.
  • FIG. 44 shows an example of a content DB.
  • FIG. 45 shows an example of a CM data DB.
  • FIG. 46 is a diagram showing an example of an advertisement icon data DB.
  • FIG. 47 shows an example of a program DB.
  • FIG. 48 shows an example of a program broadcast schedule DB.
  • FIG. 49 is a flowchart showing the operation of the distribution control server 57.
  • FIG. 50 is a flowchart showing the operation of the distribution control server 57.
  • FIG. 51 is a flowchart showing the operation of the content management server 51.
  • FIG. 52 is a flowchart showing the operation of the CM data management server 53.
  • FIG. 53 is a flowchart showing the operation of the advertisement icon server 55.
  • FIG. 53a is a diagram showing a functional block diagram of an advertising system according to Example 7 of the present invention.
  • FIG. 54 is a diagram showing a hardware configuration of the advertisement system 7.
  • FIG. 55 is a diagram showing a hardware configuration of the mobile phone 71.
  • FIG. 56 is a diagram showing a hardware configuration of a high school display device 75.
  • FIG. 57 is a flowchart showing an advertisement icon acquisition process.
  • FIG. 58 is a flowchart showing advertisement information acquisition processing.
  • FIG. 59 is a diagram showing another form of displaying an advertisement icon on a mobile phone.
  • the mobile phone 11 in the present embodiment displays a plurality of advertisement icons related to advertisements broadcasted in the past on the display 115. As a result, it is possible to easily extend the time for obtaining the advertisement information for the user of the mobile phone 11.
  • the functions of the advertising system 1 according to the present invention will be described based on the functional block diagram shown in FIG.
  • the advertising system 1 includes a first television receiver Ml 10, a second television receiver M120, and an advertisement information providing device M130.
  • the first television receiver M110 and the second television receiver M120 acquire broadcast information including screen information for displaying the program and advertisement on the television screen means and advertisement identification information for identifying the advertisement, and their own television.
  • the screen information is displayed on the screen means.
  • the first television receiver Ml10 includes broadcast information acquisition means Mll, screen information extraction means M112, advertisement identification information extraction means M113, TV screen information generation means Ml14, display control means M115, display means M116. , Selection information acquisition means M117, request information transmission means Mil 8, and advertisement information acquisition means Ml19.
  • Broadcast information acquisition means Mill acquires broadcast information.
  • the screen information extraction means M112 extracts screen information from the acquired broadcast information.
  • the advertisement identification information extracting means M113 extracts the acquired broadcast information power advertisement identification information.
  • Television screen information generation means Ml 14 generates television screen information for displaying the extracted screen information and advertisement identification information on the television screen means. Further, the TV screen information generating means Ml 14 generates TV screen information for displaying advertisement identification information on a plurality of TV screen means. Further, the TV screen information generating means Ml 14 generates TV screen information for displaying screen information and advertisement information on the TV screen means. Further, the TV screen information generating means Ml 14 generates TV screen information for displaying advertisement identification information regarding the advertisement displayed on the TV screen means in the acquired broadcast information.
  • the display control means Ml 15 displays the generated television screen information on the television screen means.
  • Selection information acquisition means M117 acquires selection information for selecting the advertisement identification information displayed on the television screen means.
  • Request information sending means Ml 18 responds to the acquired selection information.
  • Request information for requesting acquisition of corresponding advertisement information is transmitted.
  • the advertisement information acquisition means M 119 acquires advertisement information corresponding to the request information from the advertisement providing apparatus M130.
  • the second television receiver Ml 20 has broadcast information acquisition means M121, screen information extraction means M123, television screen information generation means M124, display control means M125, and display means M126.
  • Broadcast information acquisition means M121 acquires broadcast information.
  • the screen information extraction means M123 extracts screen information from the acquired broadcast information.
  • the TV screen information generating means M124 generates TV screen information for displaying the extracted screen information on the TV screen means.
  • the display control means M125 displays the generated television screen information on the television screen means.
  • Advertisement information providing apparatus M130 provides advertisement information related to advertisements.
  • a plurality of advertisement identification information about the advertisement displayed on the television screen means can be displayed on the television screen means. That is, even if the user does not view the advertisement at the time when the advertisement is actually displayed, the advertisement displayed by the user can be identified. Moreover, it is possible to easily give the user an opportunity to obtain advertisement information for the displayed advertisement. In other words, it is possible to extend the time for the user to acquire advertisement information. In addition, the user can easily identify the already displayed advertisement. In other words, it is possible to extend the opportunity for the user to acquire advertisement information for advertisements that have already been displayed.
  • the advertisement system 1 includes a mobile phone 11, a television receiver 13, a broadcast system 15, and an advertisement distribution server 17.
  • the broadcast system 15 includes a video advertisement manuscript (described later) or a video manuscript (described later) for displaying a program and an advertisement on a television screen, and an advertisement icon for identifying an advertisement in the video advertisement manuscript (described later).
  • the content composed of data broadcast manuscripts is transported and streamed for digital broadcasting.
  • the mobile phone 11 is a container that the broadcasting system 15 transmits as a transport stream.
  • the video advertisement manuscript and the video manuscript are displayed on the own TV screen. Furthermore, the mobile phone 11 displays advertisement icons included in the data broadcast manuscript on a plurality of television screens.
  • the television receiver 13 acquires the content transmitted by the broadcasting system 15 in the form of a transport stream, and displays the video advertisement original and the video original on its own TV screen.
  • the mobile phone 11 and the television receiver 13 can receive a terrestrial digital television 1-segment broadcast for mobile and mobile reception.
  • the advertisement distribution server 17 provides advertisement information (described later) related to advertisements in response to a request from the mobile phone 11.
  • the mobile phone 11 includes a CPU 111, a memory 112, a terrestrial digital broadcast tuner circuit 113, a keyboard 114, a speaker 115, a display 116, and a mobile phone communication control circuit 117.
  • the CPU 111 performs processing based on other applications such as an operating system (OS), a broadcast viewing application, and a mobile phone application recorded in the memory 112.
  • OS operating system
  • Broadcast viewing applications include broadcast stream control applications, AV decoders, data broadcasting browsers, and the like.
  • Mobile phone applications include voice call applications and web browsers.
  • the memory 112 provides a work area for the CPU 211.
  • the memory 112 records and holds an OS, an application program such as a broadcast viewing application, a mobile phone application, and a mobile phone ID that uniquely identifies the mobile phone.
  • the terrestrial digital broadcast tuner circuit 113 receives a transport stream via a built-in tuner, and extracts each elementary stream by a built-in TS decoder.
  • the keyboard 114 receives a command from the outside.
  • the speaker 115 outputs audio data to the outside.
  • the display 116 is used for television broadcasting, data broadcasting, and user Displays an image such as an interface.
  • the cellular phone communication control circuit 117 implements telephone and data transmission / reception using the cellular phone communication line.
  • the television receiver 13 includes a CPU 131, a memory 132, a ROM 133, a tuner 134, a TS decoder 135, an AV decoder 136, a video composition circuit 137, a speaker 138, and a display 139.
  • the CPU 131 controls each component based on other applications such as an operating system (OS) and a television receiver program recorded in the ROM 133, and performs predetermined processing.
  • the memory 132 is configured to be rewritable, and provides a work area to the CPU 131 and temporarily records information.
  • the ROM 133 records and holds an OS and an application program such as a television receiver program for executing reception processing, recording processing, and reproduction processing.
  • the tuner 134 selectively receives an incoming transport strip.
  • the TS decoder unit 135 separates video and audio data packets related to a desired service from the transport stream output from the tuner 134.
  • the AV decoder unit 136 decompresses (decompresses) the compressed video and audio data in accordance with the instruction from the CPU 131.
  • the video synthesis circuit 137 generates television screen information based on the image data decoded by the AV decoder unit 136.
  • the speaker 138 generates audio based on the audio data decoded by the AV decoder unit 136.
  • the display 139 displays an image based on the TV screen information.
  • broadcast system 15 The hardware configuration of the broadcast system 15 will be described with reference to FIG. Broadcast system 15
  • CM server 15a program server 15b, data broadcast manuscript server 15c, and broadcast device 15d.
  • the CM server 15a has a video advertisement manuscript (described later) in storage means such as a memory or a hard disk. Also, the CM server 15a stores an advertisement transmission schedule (described later) in the storage means.
  • the program server 15b has a video document (described later) in storage means such as a memory or a hard disk. ing.
  • the program server 15b stores a program transmission schedule (described later) in the storage means.
  • the data broadcast document server 15c has a data broadcast document (described later) in storage means such as a memory node disk.
  • the data broadcast document server 15d stores a data transmission schedule (described later) in the storage means.
  • the broadcast device 15d acquires the video advertisement manuscript from the CM server 15a, the video advertisement from the program server 15b, and the data broadcast manuscript from the data broadcast manuscript server 15c.
  • An elementary stream (ES) for each manuscript and data broadcasting manuscript is created for each service (see figure). Then, the generated elementary 1 'stream is packetized and multiplexed.
  • the broadcasting device 15d also generates control data for packet multiplexing.
  • the control data for packet multiplexing is data for correctly identifying the video Z audio data and the data broadcast manuscript data of a plurality of services packetized in a time division manner.
  • the broadcasting device 15d generates and transmits a transport stream using the video Z audio data and the data broadcast original (content) that are packetized and multiplexed together with the control data.
  • the advertisement information distribution server 17 includes a CPU 171, a memory 172, a hard disk 173, and a communication circuit 178.
  • the advertisement information distribution server 17 is connected to a keyboard 174, a mouse 175, a display 176, and a CD-ROM drive 177!
  • the CPU 171 performs processing based on other applications such as an operating system (OS) and an advertisement information distribution server program recorded in the hard disk 173.
  • the memory 172 provides a work area for the CPU 171.
  • the hard disk 173 records and holds various data such as an operating system (OS), other application such as an advertisement information distribution server program, and advertisement information.
  • the advertisement information recorded on the hard disk 173 will be described later.
  • the communication circuit 178 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the mobile phone 11. [0108]
  • the keyboard 174 and the mouse 175 accept external commands.
  • the display 176 displays an image such as a user interface.
  • the CD-ROM drive 177 is used to read data from the CD-ROM, such as reading the advertisement information distribution server program from the CD-ROM 179 on which the advertisement information distribution server program is recorded and other application programs from other CD-ROMs. Read.
  • Video advertisement manuscript and advertisement transmission schedule of CM server 15a, video manuscript and program transmission schedule of program server 15b, data broadcast manuscript and data transmission schedule of data broadcast manuscript server 15c, advertisement information distribution server 17 The advertisement information will be described below.
  • Video advertisement manuscript refers to advertisement (CM) data broadcast as part of TV broadcasting.
  • a video manuscript is data for a program broadcast as part of a television broadcast.
  • Video advertisement manuscripts and video advertisements are composed of video data, audio data, and the like.
  • the data broadcast manuscript means data displayed on a television screen together with video advertisement manuscript or video manuscript video data.
  • the data broadcasting manuscript will be described with reference to FIG.
  • the data broadcast manuscript has an advertisement icon, advertisement icon operation information, and a video advertisement ID.
  • the advertisement icon is an icon displayed on the TV screen, and identifies the video advertisement manuscript.
  • Advertising icons are composed of characters, graphics, still images, etc. that can be used for broadcasting stipulated by ARIB.
  • the advertisement icon operation information describes the operation of the television receiver 13 or the like when the advertisement icon is selected. Advertising icon operation information is defined by ARIB.
  • the video advertisement ID is an identifier for specifying a video advertisement manuscript.
  • the video advertisement ID is a 10-digit code that identifies the video advertisement manuscript, and is composed of a code that is managed by the common code management center.
  • Advertisement icons, advertisement icon operation information, and video advertisement IDs become data broadcast manuscripts by BML authoring.
  • the advertisement broadcast schedule is data in which a video advertisement manuscript and its transmission time are described in association with each other.
  • a program transmission schedule is data in which a video document and its transmission time are described in association with each other.
  • the data transmission schedule is data in which a data broadcasting original and its transmission time are described in association with each other.
  • FIG. 8A An example of an advertisement broadcast schedule is shown in Fig. 8A, and an example of a data transmission schedule is shown in Fig. 8B.
  • the advertisement broadcast schedule has a [transmission time] column and a [video advertisement manuscript] column.
  • the [Sending time] column has a [Month / Day] column and a [Time column].
  • the [Month / Day] column the month / day power to send the video advertisement manuscript, in the [Time] column, the time to send the video advertisement manuscript, and in the [Video advertisement manuscript] column, the video advertisement manuscript to be sent out, respectively. Is described. Further, as shown in FIG.
  • the data broadcast schedule has a [transmission time] column and a [data broadcast manuscript] column. Furthermore, the [Sending time] column has a [Month / Day] column and a [Time column].
  • the [Month / Day] column describes the time for sending the data broadcasting manuscript.
  • the [Time] column describes the time for sending the data broadcasting manuscript.
  • the [Data broadcasting manuscript] column describes the data broadcasting manuscript to be sent. Is done.
  • the video advertisement manuscript sent according to the advertisement sending schedule corresponds to the data broadcasting manuscript sent based on the data sending schedule.
  • the advertisement schedule and the data transmission schedule are adjusted in advance so that is transmitted.
  • the advertisement information is information related to the advertisement corresponding to the video advertisement manuscript.
  • the advertisement information includes detailed information that cannot be transmitted to the viewer with the video advertisement manuscript.
  • Advertising information consists of text information, graphics, still images, etc., and can be read by a Web browser.
  • the advertisement information is associated with the video advertisement ID to constitute an advertisement information database (hereinafter referred to as an advertisement information DB).
  • the advertising information DB is a Disk 173.
  • An example of the advertising information DB is shown in Fig. 9. Advertising information DB
  • advertisement ID corresponding to the advertisement information recorded in the column is described.
  • advertisement information is stored as an archive or the like.
  • Broadcast system 15 An outline of the operation of each component constituting the advertisement system will be described. Broadcast system 15
  • the television receiver 13 acquires a content to be transmitted by the broadcasting system 15 as a transport stream, and executes a television screen display process for displaying a video advertisement manuscript and a video manuscript on its own television screen.
  • the mobile phone 11 acquires the content transmitted by the broadcasting system 15 in the form of a transport stream, and executes the TV screen display process for displaying the video advertisement manuscript and the video manuscript on its own TV screen.
  • the advertisement distribution server 17 provides advertisement information related to the advertisement in response to a request from the mobile phone 11, and the mobile phone 11 executes an advertisement information transmission / reception process for displaying the acquired advertisement information on the TV screen.
  • the mobile phone 11 receives transported streamed content.
  • the mobile phone 11 also extracts the video advertisement original or the video original as a video elementary 'stream, audio elementary' stream as the received content power.
  • the mobile phone 11 extracts the data broadcast manuscript for the received content power, and further extracts an advertisement icon (described later) included in the data broadcast manuscript.
  • the mobile phone 11 displays the extracted video elementary 'streamed and audio elementary' streamed video advertisement manuscript or video manuscript and the advertisement icon included in the data broadcast manuscript on the TV screen. Generate TV screen information.
  • the mobile phone 11 generates TV screen information for displaying the generated TV screen information on the TV screen.
  • mobile phones 11 Generates TV screen information for displaying advertisement icons on a plurality of TV screens. Further, when the mobile phone 11 determines that one of the advertisement icons displayed on the television screen has been selected, the mobile phone 11 acquires advertisement information corresponding to the advertisement icon from the advertisement distribution server 17.
  • the television receiver 13 receives transport-streamed content. Further, the mobile phone 11 also extracts the video advertisement original or the video original as the video elementary stream and the audio elementary stream as the received content power. Further, the television receiver 13 generates television screen information to be displayed on the television screen based on the video advertisement original or the video original that has been converted into the streamed video elementary stream and audio elementary stream. Furthermore, the television receiver 13 displays the generated television screen information on the television screen.
  • Figure 10 shows a schematic diagram of the state of radio wave transmission in satellite broadcasting.
  • Radio waves from the broadcast system 15 are transmitted to the ground via the broadcast satellite 94.
  • a plurality of transport streams TS1, TS2, and TS3 are transmitted from the broadcast satellite 94.
  • Each transport stream (MPEG-2) is distinguished by frequency, polarization plane, and so on.
  • transport stream TS1 a plurality of services (corresponding to terrestrial broadcast channels) SV11, SV12, SV13, and SV14 are packetized and multiplexed by time division.
  • this transport stream TS2 [this Sagami, SV21, SV22, SV23, SV24 is multiplexed, and services SV31, SV32, SV33, SV34 are multiplexed in the transport stream TS3 .
  • Each transport stream includes a video advertisement manuscript of each service or video data and audio data constituting the video manuscript, a data broadcast manuscript, control data indicating the current time, control data necessary for the packet etc. Is also being sent out. In Fig. 10, only three transport streams are shown. In practice, more transport streams are sent out. In addition, in Figure 9, the power of four services being multiplexed for each transport stream is actually more. Multiple services are multiplexed.
  • the transport stream TS1 contains video data ES (V) 1 for service SV11, audio data ES (A) 1, video data ES (V) 2 for service SV12, audio data ES (A) 2, and video for service SV13.
  • Image data ES (V) 3, audio data ES (A) 3, service SV14 video data ES (V) 4, audio data ES (A) 4, and data broadcast document ES (D) for each service are multiplexed.
  • control data for packet multiplexing NIT (Network Information Table), PAT (Program Association Table), PMT (Program Map Table) 1, PMT2, PMT3, and PMT4 are also multiplexed.
  • NIT Network Information Table
  • PAT Program Association Table
  • PMT Program Map Table
  • PMT2 Program Map Table
  • PMT4 Program Map Table
  • the packet is performed as shown by the vertical line 18a in FIG.
  • EIT Entitlement Information Table
  • TDT Time Division Table
  • ECM Entitlement Control Message
  • V video data ES
  • A audio data broadcast manuscript
  • Packetization is performed in the order of ES (D).
  • the user who generated the video advertisement manuscript saves the generated video advertisement manuscript in the CM server 15a.
  • the user who generated the video document saves the generated video document in the program server 15b.
  • a user who generates a data broadcast original corresponding to a video advertisement original and performs BML (Broadcast Markup Language) authoring saves the BML authored data broadcast original in the data broadcast original server 15c.
  • Video advertisement manuscripts, video manuscripts, and data broadcast manuscripts are included in the CM server 15a, program server 15b, and data broadcast manuscript server 15c according to the advertisement transmission schedule, program transmission schedule, and data transmission schedule of each server. Based on the chronological order.
  • the broadcasting device 15d is a storage device such as a hard disk of the CM server 15a.
  • the advertisement transmission schedule stored in the stage and the program transmission schedule stored in the storage means such as the hard disk of the program server 15b are acquired (S1501).
  • the broadcasting device 15d acquires the corresponding video advertisement manuscript from the CM server 15a or the corresponding video manuscript from the program server 15b based on the acquired advertisement transmission schedule and program transmission schedule (S 1503).
  • the broadcasting device 15d performs video / audio encoding on the acquired video advertisement manuscript or video manuscript (S 1505).
  • the broadcast device 15d acquires a data transmission schedule stored in a storage means such as a hard disk of the data broadcast document server 15c (S 1507).
  • the broadcast device 15d acquires the corresponding data broadcast document from the data broadcast document server 15c based on the acquired data transmission schedule (S1509).
  • the broadcasting device 15d performs data encoding on the acquired data broadcasting document (S1511).
  • the broadcasting device 15d obtains the video advertisement manuscript and the video manuscript that have been video-voice encoded in step S1505 and the data broadcasting manuscript that has been data-encoded in step S1511 (S1513), and multiplexes them.
  • the transport 'stream is generated by (S1515).
  • the broadcast device 15d transmits the generated transport stream (S1517).
  • FIG. 13 when the CPU 111 determines that the TV broadcast viewing application activation command has been received (S1401), the CPU 111 activates the TV broadcast viewing application (S1403). Furthermore, the CPU 111 starts receiving the transport stream transmitted from the transmission device 15d via the tuner in the terrestrial digital broadcast tuner circuit 114 (see FIG. 3) (S 1405).
  • the CPU 111 When the CPU 111 receives the transport stream via the tuner (S 1407), it stores the received transport stream in the memory 112 (S 1409). Then, the CPU 1111 sequentially transmits the transport stream stored in the memory 112 to the TS decoder (1411). The CPU 111 performs packet analysis on the received transport stream using the TS decoder (S1413). The CPU 111 performs packet analysis using control data NIT, PAT, PMT, EIT, TDT, ECM, etc. acquired from the transport stream. [0139] CPU 111 extracts video data ES, audio data ES, and data broadcast document ES corresponding to the service to be displayed in the TV broadcast viewing application (S1415).
  • the CPU 111 records the extracted video data ES and audio data ES in the memory 112 and decodes them using the AV decoder application (S 1417).
  • the CPU 111 extracts the data broadcast original from the data broadcast original ES (S1419).
  • the CPU 111 stores the extracted data broadcast document in a predetermined area of the memory 112 (S1420).
  • the CPU 111 stores the data broadcast document in association with the acquisition time.
  • the CPU 111 activates the BML browser (S1421).
  • CPU 111 integrates the data broadcast manuscript displayed on the BML browser and the video data displayed on the TV broadcast viewing application decoded in step S1417, and generates TV screen information to be displayed on display 115 (S1423).
  • the CPU 111 acquires the acquisition time associated with the data broadcast manuscript when displaying the advertisement icon included in the data broadcast manuscript on the BML browser. Then, the CPU 111 acquires three advertisement icons from the most recently acquired data broadcast manuscript to the two previous data broadcast manuscripts from the memory 112, and generates TV screen information.
  • the CPU 111 displays the generated TV screen information on the display 115 (S1425).
  • CPU 111 repeats the processing from step S1405 (see FIG. 13) to step S 1425 (see FIG. 14) until the TV broadcast viewing application is terminated (S 1427).
  • FIG. 15 shows an example of the TV image information generated by CPU 111 in step S1423.
  • the display 115 of the mobile phone 11 has a video data display area A1 for displaying video data and an advertisement icon display area A3 for displaying advertisement icons.
  • advertisement icon display area A3 a plurality of advertisement icons B1 to B5 corresponding to advertisements broadcasted (displayed) in the video data display area A1 are displayed.
  • the advertisement icons are displayed in the order of broadcast time.
  • the advertisement C corresponding to the advertisement icon B5 displayed on the right end is the advertisement that was broadcast most recently.
  • advertisement B is broadcast, and advertisement A is broadcast before that.
  • advertisement icons from the most recently broadcast advertisement to the advertisement broadcast two times before are displayed!
  • the TV screen display processing in the TV receiver 13 will be described with reference to the flowcharts shown in FIGS.
  • the CPU 131 determines that the start command of the television receiver 13 has been received (S1301), it receives the transport stream transmitted from the transmitter 15d via the tuner 134 (see FIG. 4). Start (S1305).
  • the CPU 131 When the CPU 131 receives the transport stream from the tuner 134 (S1307), the CPU 131 stores the received transport stream in the memory 132 (S1309). Then, the CPU 131 sequentially transmits the transport stream stored in the memory 132 to the TS decoder 135 (see FIG. 4) (1311). The CPU 111 performs packet analysis on the received transport stream using the TS decoder 135 (S1313). The CPU 131 performs packet analysis using the control data NIT, PAT, PMT, EIT, TDT, ECM, etc. acquired from the transport stream.
  • the CPU 131 extracts video data ES, audio data ES, and data broadcast original ES corresponding to the service (channel) displayed on the display 139 (S1315).
  • the CPU 131 decodes the extracted video data ES and audio data ES using the AV decoder 136 (see Fig. 4) (S1317).
  • the CPU 131 generates television screen information to be displayed on the display 115 via the video composition circuit 137 using the video data decoded in step S1317 (S1323).
  • the CPU 131 displays the generated television screen information on the display 139 (S 1325).
  • CPU 111 repeats the processing from step S1305 (see Fig. 16) to step S1325 (see 017) until the television receiver 13 is turned off (S1327).
  • the CPU 111 of the mobile phone 11 and the CPU 171 of the advertisement information distribution server 17 The notification information transmission / reception process will be described with reference to the flowcharts shown in FIGS.
  • the CPU 111 determines that the selection information indicating that the advertisement icon displayed on the display 115 is selected (S1701)
  • the CPU 111 displays the advertisement icon operation information corresponding to the advertisement icon. Obtained from the memory 112 (S 1703).
  • the CPU 111 generates request information for requesting acquisition of advertisement information corresponding to the advertisement icon based on the acquired advertisement icon operation information (S 1705).
  • the CPU 111 adds a mobile phone ID that uniquely identifies itself to the request information.
  • the CPU 111 transmits the generated request information to a predetermined advertisement information distribution server 17 based on the advertisement icon operation information (S 1707
  • the request information power also extracts the mobile phone ID and the video advertisement ID (S1711).
  • the CPU 171 acquires advertisement information corresponding to the video advertisement ID from the node disk 173 (S1713).
  • the CPU 171 transmits the acquired advertisement information to the corresponding mobile phone 11 based on the mobile phone ID extracted in step S 1711 (S 1715).
  • FIG. 20A shows a state where the display 115 is integrated with the! / Browser and the TV broadcast viewing application.
  • a normal digital television broadcast is displayed in the video data display area A1.
  • Advertisement icon In the display area A3, a web browser is displayed. In this way, by simultaneously displaying a digital TV broadcast and a web browser, it is possible to simultaneously provide information obtained from the broadcasting power and information obtained from the web to the user.
  • CPU 111 determines that the data is web data (S1723), it activates the web browser (S 1725). Then, the CPU 111 generates TV screen information that integrates the web browser and the TV broadcast viewing application (S1727). The CPU 111 displays the generated TV screen information on the display 115 (S 1729).
  • web browser FIG. 20B shows an example of the display 115 on which the TV screen information in which the TV broadcast viewing application is integrated is displayed.
  • a normal digital television broadcast is displayed in the video data display area A1.
  • a web browser is displayed in the advertisement icon display area A3. In this way, by simultaneously displaying the digital TV broadcast and the Web browser, the information obtained from the AV data card and the information obtained from the web can be provided to the user at the same time. Detailed advertisements can be provided to the user.
  • Example 2 shows an example of the display 115 on which the TV screen information in which the TV broadcast viewing application is integrated is displayed.
  • a normal digital television broadcast is displayed in the video data display area A1.
  • a web browser is displayed in the advertisement icon
  • the mobile phone 11 displays a plurality of advertisement icons related to advertisements broadcasted in the past on the display 115.
  • the mobile phone 11 in this embodiment displays a plurality of icons including advertisement icons of advertisements to be broadcast in the future.
  • the functions of the advertising system 1 according to the present invention will be described based on the functional block diagram shown in FIG.
  • the components and functions in this embodiment are almost the same as those in the first embodiment.
  • the function of the television screen information generation means Ml 14 of the television receiver Ml 10 in Example 1 is different. Note that configurations having the same functions as those in the first embodiment are denoted by the same reference numerals as those in the first embodiment.
  • the TV screen information generation means M214 generates TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means. Further, the television screen information generating means M214 generates television screen information for displaying the advertisement identification information on the plurality of television screen means. Further, the TV screen information generating means M214 generates TV screen information for displaying screen information and advertisement information on the TV screen means. The TV screen information generation means M214 generates TV screen information for displaying advertisement identification information related to advertisements to be displayed in the future on the TV screen means.
  • the hardware configuration of the advertisement system in the present embodiment is the same as that in the first embodiment (see FIGS. 2 to 6).
  • the configuration of the data broadcast document transmission schedule is different from that of the first embodiment.
  • Other data is the same as in Example 1 (see FIGS. 7 and 9).
  • FIG. 22A An example of the advertisement broadcast schedule in this embodiment is shown in FIG. 22A, and an example of the data broadcast document transmission schedule is shown in FIG. 22B.
  • the advertisement broadcast schedule is the same as in Example 1 (see Fig. 8A).
  • the data structure of the data transmission schedule is the same as in Example 1 (see Fig. 8B).
  • the data broadcast manuscript sent based on the data sending schedule corresponds to the video advertising manuscript sent next after the video advertising manuscript sent simultaneously based on the advertisement sending schedule. .
  • the data broadcast manuscript sent based on the data sending schedule corresponds to the video advertising manuscript sent next after the video advertising manuscript sent simultaneously based on the advertisement sending schedule.
  • the operation of the advertising system in the present embodiment is the same as that in the first embodiment (see FIGS. 12 to 14 and FIGS. 16 to 20).
  • the mobile phone 11 in this embodiment displays a plurality of advertisement icons including advertisement icons to be broadcast in the future. Therefore, the TV image information generated by the CPU 111 in step S1423 (see FIG. 14) is different from that in the first embodiment.
  • An example of TV screen information in this embodiment is shown in FIG.
  • advertisement B is broadcast in the video data display area A1.
  • the advertisement icon B3 displayed in the center is the advertisement icon related to the advertisement B.
  • the advertisement icon B5 displayed on the right end relates to the advertisement C broadcasted after the advertisement B.
  • Figure 23 In this case, advertisement icons related to advertisements broadcasted one by one from the currently broadcasted advertisement are displayed.
  • the advertisement icon is automatically displayed on the display 115 of the mobile phone 11.
  • the mobile phone 11 displays an advertising icon on the display 115 based on a user operation.
  • the television receiver Ml 10 in this embodiment further includes display request information acquisition means M311. Further, the function of the television screen information generation means Ml 14 of the television receiver Ml 10 in the first embodiment is different. Note that configurations having the same functions as those in the first embodiment are denoted by the same reference numerals as those in the first embodiment.
  • Display request information acquisition means M311 acquires display request information for displaying the advertisement identification information on the TV screen means.
  • Television screen information generation means M314 generates television screen information for displaying the extracted screen information on the television screen means. Further, when it is determined that the display request information has been acquired, the TV screen information generating means M314 generates TV screen information for displaying the screen information and the advertisement identification information on the TV screen means.
  • the advertisement information identification information can be displayed only when the user desires.
  • the hardware configuration of the advertising system in the present embodiment is the same as that in the first embodiment (FIGS. 2 to (See Figure 6.) However, the mobile phone program recorded in the memory 112 of the mobile phone 11 is different.
  • the data of the advertising system in this example is the same as that in Example 1 (see Figs. 7 to 9).
  • the content broadcast processing, the television screen information generation processing, and the advertisement information acquisition processing in the television receiver 13 in this embodiment are the same as those in the first embodiment. However, a part of the TV screen display processing of the mobile phone 11 in the present embodiment is different from that in the first embodiment. In the following, a TV screen display process of the mobile phone 11 different from that of the first embodiment will be described with reference to the flowchart shown in FIG.
  • the CPU 111 of the mobile phone 11 extracts each elementary stream (see FIG. 13: step S1415), and then the AV decoder that records the extracted video data ES and audio data ES in the memory 112. ⁇ Decode using the application (S1417). Then, the CPU 111 activates the BML browser (S1421), and displays on the display button Bl l for displaying the advertisement icon displayed using the activated BML browser and the TV broadcast viewing application decoded in step S1417. The video data to be displayed is integrated and TV screen information for display on the display 115 is generated (S1423). Note that the icon for displaying the display button B1 may be stored in the memory 112 in advance and included in the data transmission document.
  • the CPU 111 displays the generated television screen information on the display 115 (S1425).
  • FIG. 26A shows a state where the television screen information generated in step S1423 is displayed on display 115.
  • a normal digital television broadcast is displayed in the video data display area A1.
  • a display button B11 for displaying the advertisement icon in the area outside the isolated island is displayed.
  • the display button B11 is configured to be selectable by an input means-selecting means such as a keyboard 114.
  • the CPU 111 extracts a data broadcast original from the data broadcast original ES (S1419).
  • the CPU 111 relates the extracted data broadcast manuscript to the time when the data broadcast manuscript was acquired. Concatenated and stored in a predetermined area of the memory 112 (S1521).
  • CPU 111 determines that display button B11 shown in FIG. 26A is selected and display request information for displaying an advertisement icon has been acquired (S1523)
  • CPU 111 stores the data broadcasting original stored in memory 112 in step S1521. Is acquired (S1525).
  • the CPU 111 activates the BML browser (S1421), and uses the activated BML browser to integrate the data broadcast manuscript acquired in step S1525 and the video data displayed in the TV broadcast viewing application decoded in step S1417.
  • TV screen information to be displayed in 115 is generated (S 1423).
  • the CPU 111 obtains the acquisition time associated with the data broadcast manuscript as in the first embodiment, and the most recently obtained data broadcast manuscript. 3 advertisement icons from the previous data broadcasting manuscript to 2 are acquired from the memory 112, and TV screen information is generated.
  • FIG. 26B shows a state in which the television screen information generated in step S1423 is displayed on display 115.
  • the television screen displayed on the display 115 after the display button B11 shown in FIG. 26A is selected is the same as the television screen displayed in the first embodiment (see FIG. 15).
  • the advertisement information corresponding to the selected advertisement icon can be acquired.
  • the mobile phone 11 in the first embodiment displays a plurality of advertisement icons related to advertisements broadcast as digital broadcasts on the display 115 or the television receiver 13 on the display 115.
  • the mobile phone 11 in this embodiment operates as a channel 'remote control for the television receiver 13 and even if the channel is changed, the advertisement icon and channel of the advertisement broadcast on the channel before the channel change are changed. It displays advertisement icons for advertisements broadcast on the channel.
  • the television receiver Ml 10 in the present embodiment further includes change information sending means M411. Further, the functions of the advertisement identification information extracting unit M113, the screen information extracting unit M112, and the television screen information generating unit Ml14 of the television receiver Ml10 in the first embodiment are different.
  • the television receiver M120 in the present embodiment further includes change information acquisition means M421. Further, the function of the television screen information generation means Ml 24 of the television receiver M120 in the first embodiment is different.
  • change information transmission means M411 of the television receiver Ml 10 in this embodiment screen information extraction means M412, advertisement identification information extraction means M413, television screen information generation means M414, and change information acquisition means of the television receiver M120
  • the functions of M421 and TV screen information generation means M424 will be described.
  • the change information sending means M411 of the first television receiver Ml10 sends the change information instructing the change of the type of screen information extracted by the screen information extracting means of the second television receiver.
  • Screen information extraction means M412 of first television receiver Ml10 further extracts screen information corresponding to the change information from the broadcast information.
  • Advertisement identification information extraction means M413 of the first television receiver extracts advertisement identification information from the acquired broadcast information. Further, after sending the change information, the advertisement identification information extracting unit M413 extracts the advertisement identification information corresponding to the screen information after the type change. Further, the television screen information generating means M414 of the first television receiver Ml 10 generates television screen information for displaying the extracted advertisement identification information on the television screen means. Further, the TV screen information generating means M414 of the first television receiver sets the TV screen information based on the advertisement identification information extracted before sending the change information and the advertisement identification information extracted after sending the change information. Is generated. Further, the TV screen information generating means M414 generates TV screen information for displaying the extracted screen information and advertisement identification information on the TV screen means.
  • Change information acquisition means M421 of second television receiver M120 acquires change information .
  • the screen information extracting means M422 of the second television receiver Ml 20 further extracts screen information corresponding to the change information from the broadcast information.
  • the user can identify the advertisement displayed before the change.
  • advertisements can be identified for users who are not aware of changes in the type of screen information to be extracted.
  • the advertisement identification information before the change can be displayed together with the screen information after the change of the type of the screen information to be extracted. Accordingly, the user can be made aware of the advertisement without being aware of the change in the type of screen information to be extracted.
  • the hardware configuration of the advertisement system in the present embodiment is the same as that in the first embodiment (see FIGS. 2 to 6).
  • the configuration of the data broadcast document transmission schedule is different from that of the first embodiment.
  • Other data is the same as in Example 1 (see FIGS. 7 to 9).
  • the operation of the advertising system in the present embodiment is almost the same as that in the first embodiment (see FIGS. 12, 13, and 16 to 20).
  • part of the screen generation process in the mobile phone 11 and the channel change process when the remote control application operates in the mobile phone 11 are different from those in the first embodiment. In the following, different processes will be described.
  • the TV screen display process performed by the CPU 111 of the mobile phone 11 will be described with reference to the flowchart shown in FIG. After extracting each elementary stream (see Figure 13: Step S1415), the CPU 111 records the extracted video data ES and audio data ES in the memory 112 and decodes them using the AV decoder application. (S 1417).
  • the CPU 111 extracts the data broadcast original from the data broadcast original ES (S1419). Then, the CPU 111 stores the extracted data broadcast document in a predetermined area of the memory 112 (S1521). When the data 112 is stored in the memory 112, the channel on which the video advertisement manuscript corresponding to the data broadcast manuscript is broadcast and the acquisition time are stored. Associated and saved. The subsequent processing is the same as in the first embodiment.
  • the channel change process performed by the CPU 111 of the mobile phone 11 will be described with reference to the flowchart shown in FIG.
  • CPU 111 determines that there is an activation command for the remote control application (S2601), it activates the remote control application (S2603).
  • the remote control application case can be realized by, for example, an i-appli (registered trademark of NTT DoCoMo).
  • An example of the state in which the remote control application is activated is shown in Fig. 30A.
  • the display 115 of the mobile phone 11 displays a channel number for selecting each channel.
  • the user uses the input means such as the keyboard 114 to select a desired channel number. When a channel number is selected, channel change information is transmitted.
  • FIG. 30B shows an example of the television screen information generated in step S1423 (see FIG. 26) in the television screen information generation processing in step S2607.
  • the display 115 of the mobile phone 11 has a digital TV broadcast display area A41 for displaying digital TV broadcasts, an advertisement icon display area A43 for displaying advertisement icons corresponding to advertisements broadcast before and after the channel change, and a remote control application.
  • the remote control application start button B43 the user can easily start the remote control application at a desired time.
  • CPU 111 determines that channel change information for changing the channel has been acquired (S2605), it transmits the channel change information to television receiver 13 (S2609).
  • the transmission of the channel change information can be realized by using, for example, an infrared communication circuit built in the mobile phone 11.
  • the television receiver 13 executes the television screen information generation process from step S1405 in Fig. 16 to step S1325 in Fig. 17 for the channel whose channel has been changed. .
  • advertisements broadcasted over digital TV broadcasting are displayed on the mobile phone 11.
  • the advertisement system 3 in the present embodiment is intended for advertisements broadcast on network television broadcasts distributed through a network environment. This makes it possible to easily extend the time for acquiring advertisement information in the user of the mobile phone 11 even in network television broadcasting.
  • the advertising system 3 includes a first television receiver M510, a second television receiver M520, and an advertisement information providing device M130.
  • the first television receiver M510 and the second television receiver M520 include program screen information for displaying a program on the television screen means, advertisement screen information for displaying an advertisement on the television screen means, and the advertisement screen information. Advertisement identification information for identifying an advertisement in the advertisement is acquired, and the program screen information and the advertisement screen information are displayed on its own TV screen means.
  • the first television receiver M510 includes program screen information acquisition means M511, advertisement screen information acquisition means M512, advertisement identification information acquisition means M513, television screen information generation means M514, display control means M115, display means M116, It has selection information acquisition means M117, request information transmission means M118, and advertisement information acquisition means M119.
  • Program screen information acquisition means M511 acquires program screen information.
  • Advertisement screen information acquisition means M512 acquires advertisement screen information.
  • Advertisement identification information acquisition means M513 Acquire identification information.
  • Television screen information generation means M514 generates television screen information for displaying the acquired program screen information or advertisement screen information on the television screen means. Also, the TV screen information generating means M514 generates TV screen information for displaying the advertisement identification information on the TV screen means. Furthermore, the TV screen information generation means M514 generates TV screen information for displaying the program screen information, the advertisement screen information, and the advertisement information on the TV screen means. Further, the TV screen information generating means M514 generates TV screen information for displaying advertisement identification information relating to advertisements displayed on the TV screen means in the past or present.
  • the display control means Ml15 displays the generated television screen information on the television screen means.
  • Selection information acquisition means M117 acquires selection information for selecting the advertisement identification information displayed on the television screen means.
  • the request information sending means Ml 18 sends request information for requesting acquisition of advertisement information corresponding to the acquired selection information.
  • the advertisement information acquisition means M 119 acquires advertisement information corresponding to the request information from the advertisement providing apparatus M130.
  • Second television receiver M520 includes program screen information acquisition means M521, advertisement screen information acquisition means M523, television screen information generation means M524, display control means Ml 25, and display means M126.
  • Program screen information acquisition means M521 acquires program screen information.
  • Advertisement screen information acquisition means M523 acquires advertisement screen information.
  • the TV screen information generating means M524 generates TV screen information for displaying the acquired program screen information or advertisement screen information on the TV screen means.
  • the display control means M125 displays the generated television screen information on the television screen means.
  • Advertisement information providing apparatus M130 provides advertisement information related to advertisements.
  • the advertisement identification information about the advertisement displayed on the television screen means can be displayed on the television screen means. That is, even if the user does not see the advertisement at the time when the advertisement is actually displayed, the advertisement displayed by the user can be identified.
  • the displayed advertisement can be easily given an opportunity for the user to obtain advertisement information. In other words, it is possible to extend the time for obtaining advertisement information by the user.
  • the user can easily identify advertisements that have already been displayed. Can do. That is, it is possible to extend the opportunity for the user to acquire advertisement information for advertisements that have already been displayed.
  • the advertisement system 3 includes a mobile phone 31, a television receiver 33, a broadcast system 35, and an advertisement distribution server 17.
  • the mobile phone 31 and the television receiver 33 are connected to the broadcast system 35 via a network and receive a television broadcast via the network.
  • the broadcast system 35 is a network for content composed of a video broadcast original or video original for displaying a program and an advertisement on a television screen, and a data broadcast original including an advertisement icon for identifying an advertisement in the video advertisement original. Send for TV broadcast.
  • the mobile phone 11 includes a CP Ul l, a memory 112, a network communication circuit 313, a keyboard 114, a speaker 115, a display 116, and a mobile phone communication control circuit 117.
  • the network communication circuit 313 receives the packetized data via the network.
  • Other configurations are the same as the hardware configuration of the mobile phone 11 in the first embodiment, and thus detailed description thereof is omitted here.
  • the broadcast viewing application stored in the memory 112 is compatible with television network distribution.
  • the television receiver 33 includes a CPU 131, a memory 132, a ROM 133, a network communication circuit 334, a speaker 138, and a display 139.
  • the network communication circuit 334 receives the packetized data via the network.
  • the same hardware as the television receiver 13 in the first embodiment is used. The detailed description is omitted here.
  • the broadcasting system 35 includes a content distribution server 35a, a CM distribution server 35b, and an advertisement icon distribution server 35c.
  • the content distribution server 35a has a video document in storage means such as a memory or a hard disk. Further, the content distribution server 35a stores the program transmission schedule in the storage means. The content distribution server 35a distributes the video advertisement manuscript via the network according to the program transmission schedule.
  • the CM distribution server 35b has a video advertisement manuscript in storage means such as a memory or a hard disk. Further, the CM distribution server 35b stores the advertisement transmission schedule in the storage means. The CM distribution server 35b distributes the video advertisement manuscript via the network according to the advertisement transmission schedule.
  • the advertisement icon distribution server 35c has a data transmission original in a storage means such as a memory node disk. Further, the advertisement icon distribution server 35c stores a data transmission schedule in the storage means. The advertisement icon distribution server 35c distributes the data broadcast manuscript via the network according to the data transmission schedule.
  • the user who has generated the video document stores the generated video document in the content distribution server 35a.
  • the user who generated the video advertisement manuscript saves the generated video advertisement manuscript in the CM distribution server 35b.
  • the user who has generated the data broadcast manuscript corresponding to the video advertisement manuscript saves the data broadcast manuscript in the advertisement icon distribution server 35c.
  • video The advertisement manuscript, video manuscript, and data broadcasting manuscript are based on the advertisement transmission schedule, program transmission schedule, and data transmission schedule of each server in the content distribution server 35a, CM distribution server 35b, and advertisement icon distribution server 35c. Are saved in chronological order.
  • the content distribution server 35a acquires the program transmission schedule stored in the storage means such as a hard disk (S3601).
  • the content distribution server 35a acquires the corresponding video document based on the acquired program transmission schedule (S3603).
  • the content distribution server 35a packetizes the acquired video document for data broadcast via the network (S3605). Then, the content distribution server 35a distributes the packetized video document as broadcast data (S3607).
  • the CM distribution server 35b and the advertisement icon distribution server 35c also execute the same data broadcast processing.
  • CPU 111 determines that there is a start instruction for the TV broadcast viewing application (S3701), it starts the TV broadcast viewing application (S3703). Further, the CPU 111 starts receiving broadcast data transmitted from the content distribution server 35a, the CM distribution server 35b, or the advertisement icon distribution server 35c via the network communication circuit 314 (see FIG. 33) ( S3705).
  • the CPU 111 When receiving the broadcast data (S3707), the CPU 111 stores the received broadcast data in the memory 112 (S3709). Then, the CPU 111 performs packet analysis on the received broadcast data (S3711).
  • the CPU 111 starts up a data broadcasting browser (S3713).
  • CPU 111 integrates the data broadcast manuscript displayed on the data broadcasting browser and the video data displayed by the TV broadcast viewing application, and generates TV screen information to be displayed on display 115 (S3715).
  • the CPU 111 obtains the acquisition time associated with the data broadcasting manuscript. To get.
  • the CPU 111 acquires three advertisement icons from the most recently acquired data broadcast manuscript to the two previous data broadcast manuscripts from the memory 112, and generates TV screen information.
  • the CPU 111 displays the generated TV screen information on the display 115 (S3 717) o
  • CPU 111 repeats the processing from step S3705 to step S3717 until the television broadcast viewing application is terminated (S3719).
  • the TV screen display process in the TV receiver 33 will be described using the flowchart shown in FIG. If the CPU 131 determines that the activation command for the television receiver 33 has been received (S3801), the content distribution server 35a, the CM distribution server 35b, or the advertisement icon distribution server 35c via the network communication circuit 334 (see FIG. 34). Reception of the transmitted broadcast data is started (S3803).
  • the CPU 131 When receiving the broadcast data (S3805), the CPU 131 stores the received broadcast data in the memory 132 (S3807). Then, the CPU 131 performs packet analysis on the received broadcast data (S3809).
  • the CPU 131 generates TV screen information to be displayed on the display 115 using the packet-analyzed video data (S3811).
  • the CPU 131 displays the generated TV screen information on the display 139 (S3813).
  • the CPU 131 repeats the processing from step S3803 to step S3813 until the television receiver 33 is turned off (S3815).
  • the broadcasting station side is targeted for the network television broadcasting in which the program continues to flow through the broadcasting system as in the case of the conventional digital television broadcasting.
  • the advertising system 5 in this embodiment distributes a program according to a request from a viewer. It is intended for network distribution capable of so-called on-demand distribution. As a result, even in network distribution that enables on-demand distribution, it is possible to easily extend the time for obtaining advertisement information for mobile phone 11 users.
  • the function of the advertising system 5 according to the present invention is the functional block in the fifth embodiment (see FIG. 31a).
  • the advertisement system 5 includes a mobile phone 31, a television receiver 33, a content management server 51, a CM management server 53, an advertisement icon server 55, a distribution control server 57, an advertisement distribution server 17, and a content distribution server 61 (a to c) and CM distribution server 63 (a, b).
  • the content distribution servers 61 (a to c) have the content to)).
  • the content distribution server 61 distributes the content it has to the mobile phone 11 and the television receiver 13.
  • the content distribution server 61 is a server originally started by a distributor who intends to distribute content, and its hardware configuration is generally the same as that of the video distribution server.
  • CM distribution server 63 (a, b) has CM data (a, b)!
  • the CM distribution server 63 distributes the CM data that the CM distribution server 63 has to the mobile phone 11 and the television receiver 13.
  • the CM distribution server 63 is a server originally set up by a distributor who intends to distribute a CM, and its hardware configuration is generally the same as that of the video distribution server.
  • the content management server 51, the CM management server 53, the advertisement icon server 55, and the distribution control server 57 are the content distribution by the content distribution server 61 (ac) and the CM data by the CM distribution server 63 (a, b). Control delivery.
  • the hardware configuration of the content management server 51 will be described with reference to FIG.
  • the content management server 51 includes a CPU 511, a memory 512, a hard disk 513, and a communication circuit 518.
  • a keyboard 514, a mouse 515, a display 516, and a CD-ROM drive 517 are connected to the content management server 51 !.
  • the CPU 511 performs processing based on other applications such as an operating system (OS) recorded on the hard disk 513, a content management server program, and the like.
  • the memory 512 provides a work area for the CPU 511.
  • the hard disk 513 records and holds various data such as an operating system (OS), other applications such as a content management server program, and a content data database (content data DB).
  • the content data DB recorded on the hard disk 513 will be described later.
  • the communication circuit 518 has a communication circuit connected to the network, and transmits / receives data to / from an external communication device such as the distribution control server 57.
  • the keyboard 514 and the mouse 515 accept external commands.
  • the display 516 displays an image such as a user interface.
  • the CD-ROM drive 517 is used to read data from the CD-ROM, such as reading the content management server program from the CD-ROM519 on which the content management server program is recorded, and other application programs from other CD-ROMs. Read.
  • the hardware configuration of the CM management server 53 will be described with reference to FIG.
  • the CM management server 53 includes a CPU 531, a memory 53, a hard disk 533, and a communication circuit 538.
  • the CM management server 53 includes a keyboard 534, a mouse 535, a display 536, and a CD.
  • Each hardware configuration of the CM management server 53 performs the same function as each hardware configuration in the content management server 51, and thus detailed description thereof is omitted here.
  • CM data database (CM data DB) is stored and held in the hard disk 533 of the CM management server 53.
  • the CM data DB will be described later.
  • the advertisement icon server 55 includes a CPU 551, a memory 552, a hard disk 553, and a communication circuit 558.
  • the advertisement icon server 55 is connected to a keyboard 554, a mouse 555, a display 556, and a CD-ROM drive 557.
  • Each hardware configuration of the advertisement icon server 55 performs the same function as each hardware configuration in the CM server 51, and thus detailed description thereof is omitted here.
  • an advertisement icon database (advertisement icon data DB) is stored and held in the hard disk 553 of the advertisement icon server 55.
  • the advertisement icon data DB will be described later.
  • the hardware configuration of the distribution control server 57 will be described with reference to FIG. Distribution control server 57, CPU 571, memory 572, node, disk 573 and communication circuit 578 are provided.
  • the distribution control server 57 includes a keyboard 574, a mouse 575, a display 576,
  • CD—ROM drive 577 is connected.
  • Each hardware configuration of the distribution control server 57 performs the same function as each hardware configuration in the CM server 51, and thus detailed description thereof is omitted here.
  • the hard disk 573 of the distribution control server 57 stores and holds a program database (program DB) and a program broadcast schedule database (broadcast schedule DB).
  • the content data DB (see Fig. 40), CM data DB (see Fig. 41), advertisement icon data DB (see Fig. 42), program DB and program broadcast schedule DB (see above, Fig. 43) are explained below.
  • the content data DB has a [content data ID] column C4101, a [content data] column C 4103, and an [existing position] column C4105.
  • [Content data ID] column C4101 describes a content data ID that is identification information for uniquely identifying the registered content data.
  • [Content data] column C4103 describes the name given to the content data by the content data provider.
  • [Location] column C4105 describes the location on the network where the content described in [Content data] column C4103 exists.
  • CM data existing on the network and a CM data ID that uniquely identifies each CM data are registered in association with each other.
  • An example of the CM data DB is shown in Figure 45.
  • the CM data DB has a [CM data ID] column C4201, a [CM data] column C4203, and an [Present location] column C4205.
  • [CM data ID] column C4201 describes the CM data ID that is identification information for uniquely identifying the registered CM data.
  • [CM data] column C4 203 describes the names (for example, product names related to CMs) assigned to CM data provider power CM data.
  • [Location] column C4205 describes the location on the network where the CM data described in [CM data] column C4203 exists.
  • the icon corresponding to the CM data is described in the advertisement icon data DB.
  • An example of the advertising icon data DB is shown in Fig. 46.
  • the advertisement icon data DB has an [advertisement icon data ID] column C4301 and an [advertisement icon] column C4303.
  • the [advertisement icon] column C4303 includes a [CM data ID] column C4305, an [icon] column C4305, and an [advertisement icon control information] column C4309.
  • [Advertising icon data ID] column C4301 describes advertising icon data ID, which is identification information for uniquely identifying the registered advertising icon data.
  • [CM data ID] column C4103 describes the CM data ID of the CM data corresponding to the icon registered in [icon] column C4307.
  • [Icon] column C4307 describes graphic data that is actually displayed as an icon on the display.
  • [Advertising icon control information] column C43 09 describes information for controlling the advertisement icon.
  • program DB a program ID for uniquely specifying a program on which content data is broadcast is described in association with the content data.
  • An example of the program DB is shown in Fig. 47.
  • the program DB has a [program ID] column C4401 and a [content data ID] column C4403.
  • [Program ID] column C4401 describes a program ID for uniquely identifying the program on which the content data is broadcast.
  • [Content data ID] column C4103 describes a content ID registered in [Program ID] column C4401 and used to identify the content broadcast by the program identified by the program ID.
  • the program broadcast schedule DB describes the broadcast schedule for content data and CM data to be broadcast in the program.
  • An example of the program broadcast schedule DB is shown in Figure 48.
  • the program broadcast schedule DB has a [program ID] column C4501, a [time] column C4503, and an [ID] column C4505.
  • [Program ID] column C4501 describes a program ID which is identification information for uniquely specifying a broadcast program.
  • [Time] column C4503 describes the time to broadcast the content data and CM data specified by the ID registered in [ID] column C4405.
  • the elapsed time corresponding to the broadcast start power of the program is described as the time described in the [Time] column C4503.
  • [ID] column C45 05 describes the content data ID and CM data ID for specifying the content data and CM data distributed in the program.
  • a user who wants to view content (hi- ⁇ ) by on-demand distribution via a network connects to the content distribution server 61 (ac) that distributes the content using a mobile phone 31 or a television receiver 33. To do.
  • the content distribution server 61 (a to c) has its own distribution of content to the user's mobile phone 31 and television receiver 33.
  • the operation of the advertisement system 5 will be described focusing on the operation of the distribution control server 57.
  • FIGS. 49 and 50 show the operation of the distribution control server 57
  • Fig. 51 shows the operation of the content management server 51
  • Fig. 52 shows the operation of the CM data management server 53
  • Fig. 53 shows the operation of the advertisement icon server 57. Each operation is shown.
  • the CPU 571 of the distribution control server 57 determines that it has received the content distribution request information (S4901), it acquires the content distribution request information content name (S4903).
  • the CPU 571 transmits content ID request information for requesting a content ID corresponding to the content name to the content management server 51 (S4905).
  • the CPU 511 of the content management server 51 determines that it has received the content ID request information (S5101), it accesses the content data DB and sets the content ID corresponding to the content name to [Content ID]. From the column C4101, the location of the data corresponding to the content name is obtained from the [location location] column C4105, respectively (S5103). The CPU 511 transmits the acquired content ID and location as content HD information to the distribution control server 57 (S5105).
  • CPU 571 of distribution control server 57 determines that the content ID information has been received (S4907), it extracts the content ID from the content HD information (S4909). The CPU 571 acquires the program ID corresponding to the extracted content ID from the program database DB V, which is stored in the hard disk 573 (S4911).
  • the CPU 571 acquires the program broadcast schedule corresponding to the program ID from the program broadcast schedule DB stored in the hard disk 573 (S4913).
  • the CPU 571 extracts the CM data ID included in the [ID] column C4505 of the acquired program broadcast schedule (S4915).
  • the CPU 571 transmits CM data request information for requesting the CM data name corresponding to the extracted CM data ID and its location to the CM management server 53 (S4917).
  • the CPU 531 of the CM management server 53 receives the CM data request information.
  • the CM data DB is accessed, the CM data name corresponding to the CM data ID is entered from the [CM data] column C4203, and the location of the CM data is placed in the [Existing location] column 4205.
  • Obtain (S5203).
  • the CPU 531 transmits the acquired CM data name and location as CM data information to the distribution control server 57 (S5205).
  • the CPU 571 transmits CM data distribution request information to the CM distribution server 63 to transmit corresponding CM data based on the program broadcast schedule acquired in step S4613 (S4923).
  • the CM data to be distributed and the location of the CM distribution server 63 on the network are acquired from the CM data information acquired in step S4919.
  • the CPU 571 transmits the advertisement icon distribution request information to the advertisement icon server 55 so as to transmit the corresponding advertisement icon data based on the program broadcast schedule acquired in step S4613 (S4925).
  • the CPU 551 of the advertisement icon server 55 acquires the corresponding advertisement icon data from the advertisement icon DB (S5301).
  • the CPU 551 distributes the acquired advertisement icon data in accordance with the program broadcast schedule (S5305).
  • the broadcast advertisement and the advertisement icon corresponding to the advertisement were displayed on the mobile phone 11 regardless of the existing television broadcast or the television broadcast on the network.
  • an advertising icon related to an advertisement displayed by the advertising display device is displayed on a mobile phone from an advertising display device such as an advertising display or an advertising tower existing in a station or street, and is stored. It is.
  • the functions of the advertising system 7 according to the present invention will be described based on the functional block diagram shown in FIG. 53a.
  • the advertisement system 7 has an advertisement display device M710 and an advertisement identification information collection device M720.
  • the advertisement display device M710 includes advertisement screen information storage means M711, advertisement identification information storage means M712, advertisement identification request acquisition means M713, advertisement identification information provision means M714, screen information generation means M715, display control means M716, and screen. Means M717.
  • the advertisement screen information storage means M711 stores advertisement screen information.
  • the advertisement identification information storage means M712 stores the advertisement identification information corresponding to the advertisement screen information.
  • Advertisement identification request acquisition means M713 requests acquisition of advertisement identification information.
  • the advertisement identification information providing unit M714 provides corresponding advertisement identification information.
  • the screen information generation means M715 generates screen information for displaying the advertisement screen information on the screen means M717.
  • the display control means M716 displays the generated screen information on the screen means M717.
  • Advertisement identification information collection device M720 has advertisement identification request providing means M723, advertisement identification information acquisition means M724, advertisement identification information storage means M722, screen information generation means M725, display control means M726, and screen means M727. ing.
  • the advertisement identification request providing unit M723 provides advertisement identification request information.
  • the advertisement identification information acquisition unit M724 acquires advertisement identification information.
  • the advertisement identification information storage means M722 stores the acquired advertisement identification information.
  • the screen information generation means M725 is the advertisement identification information stored in the advertisement identification information storage means. Screen information for displaying the information on the screen means is generated. Further, the screen information generating means M725 generates screen information for displaying the advertisement identification information on the plurality of television screen means.
  • the display control means M726 displays the generated screen information on the screen means.
  • the advertisement system 7 includes a mobile phone 71, an advertisement display device 75, and an advertisement information distribution server 17.
  • the mobile phone 71 and the advertisement display device 75 can communicate with each other by short-range wireless communication such as Bluetooth.
  • the mobile phone 71 and the advertisement information distribution server 17 can transmit and receive data via a network.
  • the hardware configuration of the mobile phone 71 will be described with reference to FIG.
  • the cellular phone 71 includes a CP Ul l, a memory 112, a short-range wireless communication control circuit 713, a keyboard 114, a speaker 115, a display 116, and a cellular phone communication control circuit 117.
  • the short-range wireless communication control circuit 713 transmits / receives data to / from other communication devices having the short-range wireless communication control circuit.
  • the other configuration is the same hardware configuration as the mobile phone 11 in the first embodiment, and thus detailed description thereof is omitted here.
  • the advertisement icon display application stored in the memory 112 displays the advertisement icon data acquired through the short-range wireless communication control circuit 713 and the like.
  • the advertisement display device 75 includes a CPU 751, a memory 752, a liquid crystal display 756 (LCD756), and a short-range wireless communication control circuit 758.
  • the CPU 751 performs processing based on other applications such as an operating system (OS) and an advertisement display program recorded in the memory 752.
  • the memory 752 provides a work area for the CPU 751.
  • the memory 752 records and holds the OS, other applications such as an advertisement display program, and various data such as display advertisement information and advertisement icon information.
  • the display advertisement information is data relating to advertisements and is information to be displayed on the LCD 756.
  • the advertisement icon information is an icon corresponding to the display advertisement information displayed on the LCD 756, and is information that enables later acquisition of more detailed advertisement information related to the display advertisement information.
  • the LCD 756 displays display advertisement information.
  • the short-range wireless communication control circuit 758 transmits / receives data to / from an external communication device such as the mobile phone 71 having the short-range wireless communication control circuit via short-range wireless communication.
  • the power to display the display advertisement information on the LCD 756 is not provided, but the advertisement on the paper medium is displayed like a poster advertisement attached to a station or the like without providing the LCD 756. Good.
  • the advertisement icon acquisition processing of the mobile phone 71 and the advertisement display device 75 constituting the advertisement system 7 will be described with reference to the flowchart shown in FIG.
  • the user of the mobile phone 71 can obtain advertisement icon information configured to be able to obtain advertisement information related to the advertisement later by viewing the advertisement displayed on the LCD 756 of the advertisement display device 75.
  • the user of the mobile phone 71 transmits the advertisement icon request information by a predetermined operation.
  • the CPU 711 of the mobile phone 71 transmits the advertisement icon request information via the short-range wireless communication control circuit 713 (S5801).
  • the CPU 751 of the advertisement display device 75 acquires the advertisement icon information stored in the memory 752 (S5813). The CPU 751 transmits the acquired advertisement icon information to the mobile phone 71 (S 5815).
  • CPU 711 of mobile phone 71 determines that the advertisement icon information has been acquired (S5803), it stores the acquired advertisement icon information in memory 112 (S5805). Further, the CPU 711 displays the acquired advertisement icon information on the display 116 using an advertisement icon display application (S5807).
  • Advertisement information acquisition processing The advertisement information acquisition process of the mobile phone 71 and the advertisement distribution server 17 constituting the advertisement system 7 will be described with reference to the flowchart shown in FIG.
  • the user of the mobile phone 71 displays the advertisement icon information stored in the memory 752 on the display 116 and selects it, so that the advertisement information, which is more detailed information regarding the product corresponding to the advertisement icon information, can be displayed on the network.
  • the advertisement distribution server 17 Via the advertisement distribution server 17.
  • the user of the mobile phone 71 selects the advertisement icon information displayed on the display 116 by a predetermined operation, and transmits the advertisement request information.
  • CPU 711 of mobile phone 71 determines that the advertisement icon information displayed on display 116 has been selected (S5901), it transmits advertisement request information (S5903).
  • the CPU 171 of the advertisement distribution server 17 acquires advertisement information corresponding to the advertisement icon information from the advertisement information DB (S5913). The CPU 171 transmits the acquired advertisement information to the mobile phone 71 (S5915).
  • CPU 711 of mobile phone 71 determines that the advertisement information has been received (S5905), it displays the advertisement information on display 116 (S5907).
  • the mobile phone 11 displays a plurality of advertisement icons related to the broadcasted advertisement.
  • the present invention is not limited to this as long as it displays a plurality of advertisement identification information.
  • an advertisement icon for an advertisement for which the user has acquired advertisement information in the past may be displayed.
  • advertisement icons for advertisements selected by the user may be displayed. In this case, it can be realized by setting “favorite” for the broadcast advertisement.
  • Example 2 an advertisement icon related to the next advertisement is displayed for the currently broadcasted advertisement. However, if the advertisement identification information is to be displayed in the future, this will be displayed. It is not limited to. For example, an advertisement icon for a predetermined period such as one hour or one day may be displayed. In this case, if the broadcasting device 15d sends out a data broadcasting manuscript for a predetermined period of time.
  • the mobile phone 11 can display digital TV broadcasts. On the mobile phone 11, only the advertisement icon may be displayed. As a result, the television receiver 13 can be used only for viewing digital television broadcasts. On the other hand, there is an advantage that desired advertisement information can be obtained at any time using the mobile phone 11.
  • the data broadcast original and the time when the data broadcast original was acquired are associated and stored in the memory 112.
  • an advertisement corresponding to the data broadcast original is broadcast.
  • the order is not limited to this as long as the order of the data broadcast originals can be specified, such as the order in which the data broadcast originals are selected or the order in which the data broadcast originals are selected.
  • the order of the data broadcast originals can be specified without associating the data broadcast originals with the time when the data broadcast originals were acquired.
  • the target is TV broadcasting regardless of whether it is a general television broadcasting wave or a television distribution via a network.
  • the present invention is not limited to this as long as it broadcasts or distributes content and advertisements.
  • it may be a radio broadcast.
  • advertisement icon information should be sent along with advertisements broadcast by the radio method at the same time when the radio broadcasts are distributed by streaming.
  • Embodiments 5 and 6 the hardware configuration of the advertisement systems 3 and 5 that realize television broadcasting via the network and the data required for the advertisement systems 3 and 5 are described.
  • the power to show data is not limited to this as long as it can realize television broadcasting via a network.
  • the advertisement icon information is transmitted and received using short-range wireless communication.
  • the present invention is not limited to this as long as the advertisement icon information can be transmitted and received.
  • the advertising system is configured to include a mobile phone and a television receiver.
  • the advertising system includes only a mobile phone. You can make it up.
  • Example 1 to Example 7 described above the advertisement icon information is displayed using a mobile phone, but other mobile terminals or the like may be used.
  • the advertisement icon information may be received and displayed by the television receiver.
  • Example 5 and Example 6 it described as an Example corresponding to Example 1.
  • FIG. 59 shows a variation in displaying the advertisement icon on the mobile phone in the above-described first to seventh embodiments.
  • only one predetermined advertisement icon B83 is displayed, and buttons B87 and B89 are arranged on the left and right of the displayed advertisement icon B83, so that the displayed advertisement icon B83 is displayed in time.
  • the memory and the node disk constitute storage means.

Abstract

Dans une zone d’affichage d’icônes publicitaires (A3) d’un affichage (115) d’un téléphone mobile (11), des icônes publicitaires (B1 à B5) correspondant à la publicité diffusée (affichée) dans une zone d’affichage de données vidéo (A1) sont affichées. Lors de l’affichage d’icônes publicitaires, celles-ci sont affichées dans la séquence chronologique de leur diffusion. Une publicité C correspondant à l’icône de diffusion (B5) affichée sur la position la plus à droite est la publicité la plus récente qui a été diffusée. Avant la diffusion de la publicité C, la diffusion B a été diffusée. Avant cela, la publicité A a été diffusée. Ainsi, en affichant une pluralité d’icônes publicitaires passées, un utilisateur peut facilement obtenir des informations publicitaires sur la publicité affichée et il est possible pour l’utilisateur de prolonger temporairement la possibilité d’obtenir les informations publicitaires.
PCT/JP2005/022389 2004-12-06 2005-12-06 Systeme publicitaire WO2006062105A1 (fr)

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WO (1) WO2006062105A1 (fr)

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JP2012055007A (ja) 2012-03-15
JPWO2006062105A1 (ja) 2008-06-12
JP2014112855A (ja) 2014-06-19
JP5400858B2 (ja) 2014-01-29
JP2012090276A (ja) 2012-05-10
JP5048338B2 (ja) 2012-10-17

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