WO2002031694A1 - Systeme de production d'images d'information, serveur de gestion d'images d'information, et client - Google Patents
Systeme de production d'images d'information, serveur de gestion d'images d'information, et client Download PDFInfo
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- WO2002031694A1 WO2002031694A1 PCT/JP2001/009002 JP0109002W WO0231694A1 WO 2002031694 A1 WO2002031694 A1 WO 2002031694A1 JP 0109002 W JP0109002 W JP 0109002W WO 0231694 A1 WO0231694 A1 WO 0231694A1
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- Prior art keywords
- information
- client
- information image
- image
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Definitions
- the present invention mainly relates to an information terminal such as a personal computer and the like, in which an information provider wants to be visually recognized only by a terminal user who satisfies predetermined conditions.
- the present invention relates to an information image providing system and an information image management server for updating or adding an information image so that an information image can be provided.
- Background Art Conventionally, on the Internet, which has been widely used for information transmission, as an advertising method, there is an Internet connection service that is distributed by the provider to each user for the Internet connection. Programs that display a special window on the display of the user terminal and include the function of displaying advertising images through this window, and programs that use a layout that mixes advertising banners with news displays, etc. Proposed and used in practice.
- the present invention has been proposed in view of the above-described circumstances, and an information provider that provides information such as advertisement information is based on an information image that a user has already acquired. Therefore, it is intended to realize an efficient information notification technique by narrowing down the users who should be targeted for advertisement distribution in advance and providing desired information images only to the narrowed down users. .
- An information providing system proposed to achieve the above object includes a client, an information image management server, and a terminal for an advertising agency, and transmits image information and related information recorded on the client.
- Information is provided to the client by managing the information images that contain it.
- information image used in the present invention uses image information and at least related information that defines unique processing as one handling unit, and the information image and the image information are different concepts. It is.
- the client has a management area.
- the management area records an information image and functions to notify the information image management server of the recorded information image.
- the advertising agency terminal sends the client identification condition information to the information image management server, and requests only the client that meets this condition to update or add a predetermined information image.
- the information image management server updates or adds an information image to a client that satisfies the conditions included in the client identification condition information in response to a request from the advertising agency terminal.
- the client information recording unit of the information image management server associates information of the registered information image sent from each of the clients, for example, the information image ID with information for identifying the client, for example, the client ID. Acts as a record.
- the client extracting unit receives the client specifying condition information transmitted from the advertising agency terminal.
- client identification condition information what kind of information image is recorded in the client is extracted, the condition, what kind of information image is updated, how kind information image is added. Updates / additions are included.
- the client extracting unit accesses and searches the client information recording unit to extract clients that match the conditions included in the client specifying condition information, and extract the extracted clients.
- the information specifying the client and the updated / added contents are passed to the information image updating unit.
- the information image updating unit In the information image management server, the information image updating unit generates a message for requesting execution of the updated / added content addressed to each of the extracted clients, and transmits the message.
- the client receiving this message updates / adds the information image recorded in the second management area in response to the message, and as a result, the operator of the client stores the updated information image in the second management area. Operation becomes possible, and new information after adding the update Z can be obtained.
- “update of an information image” is used to mean a process including replacement of all or a part of an information image and addition of a new information image. For example, replacing image information that constitutes an information image with other image information, replacing related information consisting of items A and B with related information consisting of items A, B, and C including a new item C, The process of replacing an image with a plurality of new information images is included in "Update of information image”.
- the information providing system uses the information image as a medium to guide the client operator to information intended by the operator of the terminal for the advertising agent, for example, a web page operated by the user, The information can be viewed.
- the information image management server may further include an extraction server for returning an extracted client related to the client extracted based on the client specifying condition information from the advertising agency terminal to the advertising agency terminal. It has a client information providing unit.
- the extracted client information providing unit generates extracted client information based on the client extracted by the client extracting unit, for example, information on the number of persons and the distribution cost generated in accordance with the number of extracted client information. It has the effect of sending it back to you.
- the management area of the client sends the attribute information on the client to the information image management server.
- attribute information refers to personal information about the operator of the client.
- the information image management server uses this information to identify the client. It is recorded in association with information, for example, client ID.
- the attribute information about the client extracted to the advertising agency terminal is provided, and the advertising agency terminal narrows down the clients based on the attribute information.
- the information image management server extracts a client that satisfies client identification conditions based on client identification condition information from an advertising agency terminal, and stores image information recorded in a management area for the extracted clients. At least, the information image is updated or added by associating the related information that defines the unique processing as one handling unit.
- client identification condition information is sent to the information image management server to narrow down the clients to update or add a certain information image.
- the client identification condition information includes a description regarding the presence or absence of an information image specified by the operator of the advertising agency terminal.
- the information image management server reads the client identification condition information, and extracts and extracts clients that match the conditions based on the conditions included in the information, for example, the presence or absence of an information image specified by the operator of the advertising agency terminal.
- the information image is updated or added in the management area of the specified client.
- client management by the information image management server is easily and accurately performed by using the information image, and the operator of the terminal for the advertising agency obtains accurate marketing information. Furthermore, since predetermined information is provided only to clients that meet the conditions, the effect of providing information such as advertising effect is improved.
- FIG. 1 is a diagram illustrating an overall configuration of an information providing system according to a first embodiment of the present invention.
- FIG. 2 is a diagram illustrating a configuration example of a client information recording unit.
- FIG. 3 is a diagram illustrating an example of the overall configuration of the information image management server.
- FIG. 4 is a diagram illustrating a configuration example of a client.
- FIG. 5 is a diagram illustrating a configuration example of an advertising agency terminal.
- FIG. 6 is a diagram illustrating an operation of the information providing system according to the first embodiment.
- FIG. 7 is a diagram illustrating an example of a client extraction condition input screen displayed on the advertising agency terminal.
- FIG. 8 is a diagram illustrating an example of a client extraction condition input screen displayed on the advertising agency terminal.
- FIG. 9 is a diagram showing an example of a client extraction condition input screen displayed on the advertising agency terminal.
- FIG. 10 is a diagram showing a configuration example of the information image management server according to the second embodiment of the present invention.
- FIG. 11 is a diagram illustrating a configuration example of an advertising agency terminal according to the second embodiment of the present invention.
- FIG. 12 is a diagram showing an operation of the information providing system according to the second exemplary embodiment of the present invention.
- FIG. 13 is a diagram illustrating an example of a display screen for presenting information regarding the client from which the advertising agency terminal has been extracted to the operator.
- FIG. 14 is a diagram illustrating a configuration example of the information image management server according to the third embodiment.
- FIG. 15 is a diagram illustrating a configuration example of an attribute information recording unit according to the third embodiment.
- C is a diagram illustrating a configuration example of a client according to the third embodiment.
- FIG. 17 is a diagram showing an example of an attribute information input screen on the client.
- FIG. 18 is a diagram showing an example of an extraction result display screen displayed by the advertising agency terminal.
- C FIG. 19 is a diagram showing an example of a screen displaying detailed information.
- FIG. 2 0 is a diagram illustrating a Fomatsuto the embedded relevant information information image c
- FIG. 21 is a diagram illustrating another format of image information in which related information is embedded.
- FIG. 22 is a diagram showing an example of a graphic image displayed on the client according to the present invention.
- FIG. 23 is a diagram showing an example of a graphic image displayed on the client according to the present invention.
- FIG. 24 is a diagram showing an example of a graphic image displayed on the client according to the present invention. .
- FIG. 25 is a diagram showing an example of a graphic image displayed on the client according to the present invention.
- information image refers to image information including related information and the like, in order to use the image information and at least related information or the like that defines unique processing as one handling unit.
- “Related information” is information that is the basis of the operation when a client operator visually recognizes an image and performs a specific operation based on the image. That is, the related information is information associated with the image information. For example, when the client operator wants to refer to information on a specific server, the related information is information specifying the information, and a URL or the like is used. IP addresses and the like correspond to this. If you want to run a specific program, the program name or the program itself may be used as “related information”. For example, instruction information such as acquiring new image information from a web server may be referred to as “related information”. it can.
- the information for specifying the information may be the information for specifying the information image file itself or the UR of a page serving as a clue for obtaining the information image.
- the information included in the information image may be related information, an identifier for specifying the image, or an attribute of the information image.
- FIG. 20 is a diagram illustrating the format of an information image in which related information is embedded.
- the image information is an example of a GIF format image.
- the start part 2001 is a field provided to identify that this information is GIF format image information, and is assigned a character string 'GIF' and a version thereof.
- the color scheme table image data 2003 is image data in which pixels are arranged in order from left to right and from top to bottom.
- encoding is performed using a variable length code LZW algorithm.
- the annotation extension unit 2005 includes text information that is not graphic information in the GI: F data stream. It is designed to include graphics, annotations about the creator's names and descriptions, or any other non-intrusive controls and graphics. In general display, this part is ignored.
- the end section 2006 indicates that this data or stream has ended, and means that no other parameter information or the like follows.
- Other information is included between the start part 2001 and the color scheme image data 2003 and between the color scheme image data 2003 and the annotation extension part 2004. It is. As an example, information including parameters that define the area of the display device required for the image to be drawn, such as screen width, screen height, and color resolution, is assigned.
- the related information 2000 is arranged as it is in the annotation expansion unit 2000 or after processing such as encryption, and is collected as one piece of image information.
- image information as a data stream can include related information and an identifier therein.
- FIG. 21 is a diagram illustrating another format of image information in which related information is embedded.
- the image information is for a GIF format image as an example.
- the format may not take the GIF format but may take any other format such as the JPG format or the PCX format.
- the start part 2101 is a field provided for identifying that this information is image information in the GIF format, and a character string 'GIF' and its version are assigned. It was done.
- the pixels are arranged image data arranged in the order from left to right and from top to bottom.
- the image information 210 and the related information 21 By mixing 0-8 in the form of a war mark, the related information is visually invisible as it is, and the image information is mixed so that it can be viewed as it is ( 2 109).
- the information thus mixed is encoded using a variable-length code LZW (Lempel Ziv Welch) algorithm.
- the annotation extension unit 210 includes text information that is not graphic information in the GIF stream. Although this field is not particularly required in this example, it can be used freely by the information provider if necessary.
- the end part 210 6 indicates that this data stream has ended, and means that no other parameter information or the like follows.
- the GIF format was used.
- other format image formats may be used as long as the image information and the related information are mixed and recorded.
- the display screen 222 is, for example, a cathode ray tube display surface, a TFT liquid crystal screen, a screen of an information display device incorporated in eyeglasses worn on the human body, and the like. It works so that it can be grasped.
- the boundary of the display screen 2221 is the outermost frame of the display device, but the frame may be displayed in the display device.
- the window 222 is a window that displays at least an image (or image information such as a photograph, the same applies hereinafter) 222 and 206.
- image information such as a photograph, the same applies hereinafter
- the window 222 is a window that displays at least an image (or image information such as a photograph, the same applies hereinafter) 222 and 206.
- the operator of the information display device specifies the image 222 displayed in the window 222 by operating means (not shown), at least one set of information is displayed, and some processing based on the information is performed. If there is more than one related information, the operator can select any one of them and start some processing based on the selected related information. .
- this one-touch window 222 is a special management area for guiding a specific operation using the images 222 and 222 as clues (the present invention). In the description of the management area in, this corresponds to the display part.)
- the image displayed in this management area is used as a clue. In this case, the operator of the information display device can realize a new operation. If a mouse is provided as an operation means, the pop-up menu can be opened by right-clicking the mouse. It is preferable that the related information be displayed here and the related information be displayed, and when the related information is composed of a plurality of pieces of information, one of the related information is specified by a left click.
- the information provision window 222 is a frame that displays at least the image 222 and the like.
- the operator of the information display device specifies an image to be displayed in this frame by operating means (not shown), a new image is added to the window 2024 based on this operation. It is to be recorded.
- the image to be added to the one-touch window 222 may be identified and displayed as it is in the information providing window 222, or may be replaced with another image as necessary. You can change it.
- the information providing window 222 may display character information 222 and the like in addition to the image.
- the information providing window 2222 displays images and the like to interest the terminal operator, and allows the terminal operator to perform an operation for specifying the image. By doing so, it functions as an information image presentation area that leads to recording in window 222.
- windows such as those shown in Figs. 23 to 24 can be used.
- the display screens 2301 and 2401 are, for example, a CRT display screen, a TFT LCD screen, It works so that humans can visually grasp information from a display device such as a screen of a display device incorporated in eyeglasses worn on the human body.
- the information display / recording window 2302 functions as an interface that allows the operator to display an image obtained from the information provider and to perform a recording operation.
- the information providing tab 2303 is an information face element for selecting a management area provided in the area of the information display / recording window 2302. When this becomes active, the information provider sends the information.
- the sent image can be displayed in the first management area 2305.
- operating means not shown
- a new image is activated based on this operation. It will be added to the second management area displayed when it becomes empty.
- the one-touch tab 2304 is an interface element for selecting a management area provided in the area of the information display / recording window 2302.
- the management element When the management element is activated, the management area is displayed. With respect to the image designated to be recorded in the presentation area 2305, a new image relating to the image can be created in the management area 2405.
- the operator of the information display device specifies an image to be displayed here by operating means (not shown), at least one related information is displayed based on the operation, and some processing based on the information is started, and In some cases, these can be selected and some processing based on the information can be activated. That is, on the information display / recording window 2402, the management area 2405 acts as an area for guiding specific operations using the images 2403 and 2404 as clues. Using the image displayed in this area as a clue, the terminal operator can realize a new operation.
- the display screen 2501 functions so that humans can visually recognize information from the display device, such as a cathode ray tube display surface, a TFT liquid crystal display, and a screen of a display device incorporated in eyeglasses worn on the human body. .
- the boundary portion of the display screen 2501 ⁇ is the outermost frame of the display device, but the frame may be displayed in the display device.
- One-touch frame 2502 functions in the same manner as a one-touch window, and is a frame that displays at least image 2508, and is not shown by the operator of the terminal of the information display device.
- the image 2508 is designated by the means, at least one related information is displayed, and some processing based on the information is started. The process can be started. That is, on the display screen 2501, this one-time frame 2502 acts as a management area for guiding a specific operation using the image 2508 as a clue. Using the image displayed in this area as a clue, the terminal operator can realize a new operation.
- the information providing frame 2503 functions in the same manner as the information providing window described above, and is a frame for displaying at least the image 255, 2506, etc., and operates the terminal of the information display device.
- the user specifies an image displayed in the frame 2503 by operating means (not shown), a new image is added to the one-touch frame 2502 based on this operation. ing.
- the image added to the one-time frame 2502 may be the image displayed in the information providing frame 2503 as it is, or may be added to another image as necessary. You may change it.
- the information providing frame 2503 may display character information 2507 or the like in addition to the image.
- the information providing frame 2503 displays an image or the like to interest the terminal operator, and the terminal operator specifies the image.
- a pointing device such as a mouse
- specify the image for which the pointer is to be recorded and use the one-touch frame.
- a so-called drag-and-drop user interface technique of moving and dropping over 2502 may be used.
- the content display surface 2504 is a frame for displaying content such as a movie in digital broadcasting, for example, and is an area used for displaying information desired by an operator of the terminal.
- This content is not limited to moving images, but includes all information that stimulates and transmits human vision, such as still images and teletext information.
- Communication of related information and the like is performed between the information providing area and the management area, but this is achieved by communication between processes or between threads.
- various communication methods can be selected for communication between processes and between threads.
- a control unit that controls two areas can communicate using a common memory space file.
- COM Component Object Model
- data communication between the information provision area and the management area can be established. It is also possible.
- the system shown in FIG. 1 includes an information image management server 101, an advertising agency terminal 102, and a client 103, which are connected to the network 104 and operate. Although not essential to the present invention, the information image providing server 105 is connected to the network 104.
- the network 104 works so that devices connected to it, whether wired or wireless, can exchange information between them when they establish a session with a target device. For this reason, in FIG. 1, the network 104 is shown as being connected by a single trunk line, but this is similar to the case of an internet connection, but this is achieved through a plurality of gateways. The network may be realized in combination. Also, even if the connection is not directly connected to the backbone, which is the so-called backbone, or if it is temporarily connected via a ⁇ ⁇ ⁇ ⁇ ⁇ connection, etc., information is sent and received during the session establishment. You only need to be able to do it.
- FIG. 2 is a diagram illustrating a configuration example of the client information recording unit 106
- FIG. 3 is a diagram illustrating a general configuration example of the information image management server 101.
- the information image management server 101 is connected to a network 104 and includes therein a client information recording unit 106, a client extraction unit 107, and an information image updating unit 108. I have.
- the client information recording unit 106 includes a client 103 connected directly or indirectly to be able to communicate with the server. And communicate with the advertising agency terminal 102.c
- direct or indirect means that the network 104 is connected directly to the network 104 regardless of whether it is wired or wireless. This means that it is only necessary to be able to communicate with each other, even if the connection is made via a buffer or the like, or if a gateway or the like is interposed between the networks.
- the client 103 notifies the information image management server 101 of the information image recorded in the management area 110 of the client. At this time, the client information recording unit 106 recognizes the information image based on the notification.
- At least information that can uniquely identify the client (hereinafter referred to as client ID 201) and information image registration information that is information relating to the information image registered in the client are determined, and this is determined. It is recorded as one record.
- the number of registered image information included in one record can be increased or decreased according to the number of information images registered in the client.
- the information image registration information is registered information image specifying information that is information for specifying an information image, for example, an information image file name, a URL, or an information image ID 204 uniquely assigned to each client. , 205,..., And, if necessary, the registration date / time 206, 207 and other information 208, 209. If such information is recorded together in the same record, it is advantageous for collecting various statistics.
- the client extraction unit 107 which functions as a database management system (DBMS), can send an inquiry from another device, such as an advertising agency terminal 102, using the client ID 201 as a key. It is possible to know whether images are registered in the management area. Also, if an inquiry is made using the registered information image specifying information as a key, it is possible to know which client has registered the information image.
- DBMS database management system
- the information image update unit 108 updates a specific information image possessed by a specific client to another information image or adds another new information image (hereinafter, referred to as “ Information image update Z addition process ”).
- the client to be subjected to the information image update / addition processing is determined based on the information (for example, client ID) identifying the client extracted by the client extracting unit 107.
- the information image updating unit 108 sends information about another information image or another new information image (hereinafter referred to as “update / additional content information”) to the client determined by the information specifying the client. )
- the update / additional content information may be all or a part of the image information or related information, or only the information (for example, URL) of the location where these are stored may be transmitted. It may be.
- An example of the recorded location may be the information image providing server 105 or a network 104 such as an advertising agency terminal 102. Any connected device may be used.
- client information acquisition unit 309 will be described.
- the client information acquisition unit 309 acquires information that can uniquely identify the client and information image registration information sent from each client, and stores these information in the client information recording unit 106. Has the function of passing to It should be noted that the client information recording unit 106 that receives the information records the information in association with the client ID 201.
- the client specifying condition information acquiring unit 310 has a function of receiving the client specifying condition information transmitted from the advertising agency terminal 102 and passing the information to the client extracting unit 107.
- the client identification condition information includes a condition for causing the client extraction unit to extract a client, for example, information indicating an extraction condition such that information images A and B are recorded but information image C is not recorded. Has been done.
- the client specifying condition information may include update / additional content information.
- the client specifying condition information acquiring unit 310 passes the update / additional content information to the information image updating unit 108.
- the client information acquisition unit, the client identification condition information acquisition unit, and the information image update unit establish a session with the client and the terminal for the advertising agency to transmit and receive information.
- the creation please refer to Microsoft's MSDN site, especially
- Client 103 is a personal computer connected to network 104.
- information processing devices such as digital televisions, mobile phones, PDAs (information terminals), etc.
- the client 103 has the function of the management area 110 inside it. Generally, these functions are realized by programs.
- the image display unit 401 is, for example, an Internet Explorer made by Microsoft Corporation.
- an information image providing server is provided based on the instruction.
- a logical connection is made to 105 via a network, the information is obtained, and displayed in the information presentation area 402.
- the management area 110 includes, for example, an information image recording unit 403, an information image recording notification unit 404, an information image update execution unit 405, a related information acquisition unit 406, an image display configuration unit 407, an image identification unit 408, and an operation determination unit. 409.
- the client 103 further has an OS interface 410 in which the management area 110 functions as an interface for transmitting and receiving information to and from the information image management server 101 and the information image providing server 10.5.
- the OS interface 410 includes, for example, a communication COM 41 1.
- Communication COM411 is a means of realizing communication between processes (or threads, the same applies hereinafter) using the component object model (Co-immediate onent Object Model) which is a function of OS. For example, when there is a user interface operation such as dragging 'and' dropping, information is transmitted from the dragged process to the dropped process. For details on the CAM, see the following site from Microsoft.
- component object model Co-immediate onent Object Model
- nttp // ww.as ia.microsoft.com/japan/GOM/
- the information image recording unit 403 has been notified from the communication C0M 411 or the information image update execution unit 405, and records the information image in which the image information and the related information are collected as one handling unit. It has become.
- image information and related information may be recorded in another memory as it is.
- the information image recording unit 4003 is provided when an information image registration operation is performed by a drag-and-drop operation from the information presentation area 402 to the management area 110, or when the information image management service is performed.
- an information image update / addition process is performed by the information image update execution unit 405 which has received a predetermined instruction from the server, the information image management server 1 At 01, a notification that the information image has been registered in the management area is given. .
- the related information acquisition unit 406 is connected to the information image recording unit 403, and acquires only the related information portion from the information image recorded in the information image recording unit 403.
- the H-image display component section 407 is connected to the information image recording section 403, and displays all information images recorded in the information image recording section 403 as a display from the management area 110. You can select and display them. That is, the operator can perceive an image related to the information image through a one-touch window or a one-touch frame.
- the image specifying unit 408 specifies an information image corresponding to the image. ing.
- the operation determining unit 409 is connected to the image specifying unit 408 and the related information obtaining unit 406, and executes an operation based on the related information in the information image specified by the operator. For example, if the link information is a link to a URL on a web page, the function executes a jump to the URL or requests the browser to execute the jump.
- the operator of the client acquires the page information including the information image from the information image providing server 105 and displays it in the information presentation area 402 of the image display section 401.
- the Web page of the server will be displayed using the HTTP (HyperText Transfer Protocol) protocol.
- HTTP HyperText Transfer Protocol
- an operator of the client looks at the image displayed in the information presentation area 402 and decides an image to be recorded in the management area 110, the image is dragged and dropped to the management area 111. Perform the operation of moving to 0.
- the image to be dragged and drawn is an information image, the image is recorded in the information image recording unit 4003 through the communication COM411.
- the information image recording server 104 notifies the information image management server 101 that the information image has been registered in the management area 110.
- the registration of the information image in the management area is performed according to the message of the update / addition processing of the information image sent from the information image management server 101 without the registration from the information presentation area 402. This is also performed by the information image update execution unit 405 changing / adding the recording content of the information image recording unit 403. In this case, similarly, the information image management server 101 is notified that the information image has been registered in the management area 110 via the information image recording notification unit 404.
- the information image management server 101 can always correctly record which client has registered what information image.
- the information image recorded in the information image recording unit 403 relating to the management area 110 is transmitted to the client via the interface 410 by the operation of the image display configuration unit 407. This will be displayed to the operator. Then, when an operator of the client performs an operation based on the related information recorded in the displayed information image, the operation of the image specifying unit 408 and the operation determining unit 409 causes the operation to be performed. An operation related to information will be performed. For example, if the related information includes the URL of another information image providing server, the page related to this URL is displayed, and the user is prompted to import another information image.
- the information image management server 101 issues an instruction to update / add an information image to be displayed in the management area 110, the information image to be updated / added or the information image itself
- the information image update execution unit 405 is notified with information indicating the location where the image is recorded (for example, its URL).
- the information image update execution section 405 uses the received information image to store the information recorded in the information image recording section 403.
- information image data is obtained in accordance with the information, and the information image recording unit 4003 is used by using the data. Add or update the information image recorded in.
- the advertising agency terminal 102 is connected to the network 104 and has a function of communicating with other devices via the network.
- the personal computer, digital television, mobile phone, PDA (information terminal) In such an information processing device, the connection mode may be directly connected by wire or wirelessly.
- the information processing device is equipped with Windows (registered trademark) manufactured by Micro Software, Inc. as an operating system, the Internet Explorer (registered trademark) manufactured by the company or Netscape, Inc. It is desirable that so-called browser software such as Scale.Communique Isuzu (registered trademark) be installed.
- advertising agency terminal used here is generally that the person who distributes the information image is the advertising agency that received the request from the advertiser. Is not limited to the terminal device used. “Advertising agency terminal” shall mean an information terminal device operated by a person who intends to distribute information images including a person who acts as an advertising agency.
- the advertising agency terminal 102 has a client identification condition information processing function having a function of notifying the information image management server 101 of client identification conditions for narrowing down clients to which information images are to be distributed.
- FIG. 5 shows an example of the configuration of the advertising agency terminal 102.
- the advertising agency terminal 102 has a client specific condition information processing unit 111, an input unit 501, and a 0S interface 502.
- the OS interface 502 includes a communication interface function for the advertising agency terminal 102 to transmit and receive information to and from the information image management server 101, and an operator of the terminal 102 to communicate with the operator. It has a user interface function for inputting and outputting information to and from the information image management server 101 and the client specific condition information processing unit 111.
- the input unit 501 is a unit having a function of disassembling desired client specifying condition information input by the operator and passing the information to the client specifying information processing unit 111, and includes, for example, a keyboard and a pointing device. Devices, voice input devices, etc. The operator uses the input unit 501 to input what kind of information image is to be delivered to what kind of client.
- the distribution mode of the information image can be arbitrarily set according to the desire of the operator of the terminal for the advertising agency. For example, only image information that constitutes a certain information image A is set as another image information, all or a part of the related information that constitutes a certain information image A is replaced with another piece of related information, Add new related information to the related information, replace one information image A with another information image A ′, or add one or more information images that are not registered by the client. It is preferable that the operator be able to freely specify this in accordance with the marketing strategy or the like.
- the client-specific-condition information processing unit 111 Upon receiving the data of the client-specific condition information from the input unit 501, the client-specific-condition information processing unit 111 forms this into data in a format that can be sent to the information image management server 101. I do.
- the client identification condition information includes information for identifying what information image the client has or does not have as a condition for narrowing down the client, and distributes what information image Includes information on what to do. For example, it is described by a combination of an information image ID from the input unit and a logical operator such as “AND”, “OR”, “NOT”, “EXOR”.
- Information about the information image to be distributed is also included in the client specific condition information.For example, even if the data of the new information image to be added or the URL of the location where it is stored is included, It may also include information for specifying an information image to be updated, for example, information image ID and information on update content, for example, related information to be replaced.
- the client specific condition information processing section 111 generates such client specific condition information by converting it into data and passing it to the OS interface 502, and the OS interface connects to the information image management server. After establishing the information, the dataized client specifying condition information is transmitted to the information image management server according to a predetermined communication protocol. It works to get out.
- the information image providing server 105 is connected to the network 104, and when an information image providing request is received via the network, for example, an information image is embedded in a certain web page, and a certain client When a page is requested to be displayed, the recorded information image is transmitted to the request source in response to the request. In particular, there is an information image recorded inside, and when there is a request to provide this information image via the network, this information image is provided to the request source.
- the information image providing server 105 is not always necessary for implementing the present invention.
- the management area of the client requests the providing server to present an available information image, and in response to the request, the management server 101 registers a plurality of registered information there. If a web page showing the information image is transmitted to the client to encourage the operator of the client to obtain a preferred information image, it will contribute to the subsequent distribution of the information image according to the present invention. is there.
- Client 1 and “Client 2” are shown as clients, but this is not intended to limit the present embodiment to two clients, but is given as an example of a plurality of clients. is there.
- FIG. 6 is a diagram showing a scenario in the case of operating the system of the present embodiment.
- Information image management server 5 shows an example of a series of input screens presented to an operator to create client-specific condition information to be sent to a user.
- the information image providing server responds to the request by providing certain information.
- a web page including an image (hereinafter, referred to as “information image X”) is transmitted to client 1 (602).
- the client 11 displays the information image transmitted from the information image providing server in the information image presentation area.
- the operator performs a predetermined operation such as a drag-and-drop operation on the displayed information image and registers the operation in the management area, and the information image X is stored in the information image of the management area. It is recorded in the recording section (603).
- the client 1 notifies the registered information image to the information image management server (604).
- the information image management server having received the notification records the client ID of the client 1 and the information image .ID of the information image X in the client information recording section in association with each other (605).
- client 2 acquires information image X from the information image providing server and registers it in the management area. That is, when the client 2 accesses the information image providing server and requests a Web page including the information image X (606), the information image providing server responds to the request by including the information image X. The Web page is sent to client 2 (607).
- the client 2 displays the information image transmitted from the information image providing server in the information image presentation area.
- the operator performs a predetermined operation such as drag-and-drop on the displayed information image and registers it in the management area, and the information image X is recorded in the information image recording unit in the management area. (609) c
- the client 2 notifies the registered information image to the information image management server (609).
- the information image management server that has received the notification records the client ID of the client 2 and the information image ID of the information image X in the client information recording unit in association with each other (610).
- the advertising agency terminal 102 accesses the information image management server 101, and when the connection is established, the client identifying condition information is transmitted from the advertising agency terminal 102 to the information image server 1. It is sent to 0 1 (6 1 1).
- FIG. 7 is a diagram showing an example of an input screen used when performing the operation.
- an ID number or the like for specifying an advertising agency is entered in an input box 700 for inputting an advertising agency ID. This can be used for identity verification and billing.
- client extraction conditions such as which information image is possessed and which information image is not possessed are input.
- the information image ID or the file name is input to the input box 70.2.
- the information image ID or the file name may be displayed by pressing the scroll button, and the user may select from the information image ID or the file name.
- the information image is displayed in the information image display area 703. Thereby, it is possible to easily confirm which information image the operator has selected.
- a logical operator selection area 704 is provided, and it is possible to perform client extraction by giving various conditions.
- two or more information images can be selected.
- C For the second information image, input the information image ID or file name in the input box 705 and the information image display area 706 A selection area 707 for,, and logical operators is provided, and conditions can be set by combining various information images. The same applies to the third and subsequent information images.
- the button 708 is pressed to move to the next input screen. If the processing is not desired, the client extraction condition input processing can be stopped by pressing the cancel button 709.
- the layout shown in FIG. 8 is an example of an input screen for an information image related to update or addition displayed by pressing the button 708.
- the operator first specifies whether the information image is desired to be updated or added by selecting one of the corresponding buttons 811 and 812.
- the information image ID input section 801 to be updated inputs the identifier to determine which information image is to be updated. It is the part that does. For example, when the information image X is to be a new information image X ′, the information image ID of the information image X is input.
- the advertising agency Since the store terminal 102 can be known through a mechanism such as a cookie key, it is also possible to specify an information image that has been already registered by the advertising agency. For this reason, when transmitting the HTML information related to this form, a reference button 807 for updating the already registered information image is prepared, and when the reference button is pressed, At this time, a list of information images created in the information image generation server is displayed on the information image ID display section 808, and by selecting this, the identifier of the information image is determined.
- the form also includes a text box for entering a comment 8002 about a new link or the like.
- the text entered here will be specified as the text displayed as relevant information for causing a specific operation in the management area 110 of the client. .
- the form also includes a text box 803 indicating URL.
- the URL entered in this text box corresponds to the relevant information for causing the specific operation, and the relevant information specified by the operator in the management area 110 in the client is related to the comment 8002.
- the operation is information for the information image presentation area of the client to access the URL specified by the text box 803.
- the form also displays related information 804 included in the information image to be updated. That is, when the information image is updated by the reference button in the information image ID input section 811, related information included in the information image is displayed. Therefore, when the new creation button is pressed, there is no related information registered yet, and no information is displayed in this part.
- the displayed related information can be edited in text here, and can be easily changed.
- this form is provided with an image information specifying unit 809.
- the image information that constitutes the updated information image or the information image to be added is specified from the image information specifying unit 809 c.
- Evening 8 10 is provided, and it is used for advertising agency terminals 102 The recorded image information can be specified.
- the advertising agency terminal 102 constructs and displays a page for confirming the information content from the provided information.
- FIG. 9 shows an example of this confirmation page.
- the page sent for confirmation includes an area 904 that displays the relevant information and an area 905 that displays the image to be displayed in the management area 110 of the client. It is ready to go.
- the confirmation if the operator of the advertising agency terminal 102 thinks that the operation has been completed, the confirmation work is completed by pressing the execution button 902, and if the operator wants to start over again, By pressing the redo button 903, it is possible to return to the previous processing.
- the terminal for advertising agency 102 establishes a connection with the information / image management server 101, and then transmits the client specific condition information (step 6 1 1).
- the information image management server 101 that has received the client specific condition information processes the client specific condition information (612). That is, in the information image management server 101, the client extracting unit 107 extracts a client ID that meets the conditions from the client information recording unit 106 based on the information, and updates the information image updating unit 100. Pass to 8.
- the client specifying condition information acquiring unit 310 retrieves the information image data to be updated or added from the client specifying condition information, and passes this to the information image updating unit 108.
- the information image updating unit 108 that receives them sends update / additional content information to the client corresponding to the extracted client ID, and sends information to each of the clients based on the update information.
- a request is sent to update or add to the contents of the image recording section 403 (613, 614).
- the update / additional content information may be all or a part of the image information or related information, or only the information (for example, URL) of a place where these are stored may be transmitted. Is also good.
- the information image management server 101 makes the request.
- This request may be made individually to each client, or may be made using the multicast IP address group described in RC (Request for Comments) 1 1 1 2. Is also good.
- the generation of the information image may not be performed in the advertising agency terminal 102, and the advertising agency terminal 102 may transmit the data related to the related information and the data related to the image information to the information image management server 100. 1 and the information image management server 101 may use these data to compose an information image. .
- the client receiving this request rewrites the contents of the information image recording unit 403 in accordance with the contents of the request (615, 616).
- the updated information image or the added information image is displayed as an image in the management area 110 by the image display component 407 and OS interface 410, and the operation of the client is performed.
- a person can browse related information of these information images.
- the operator of the advertising agency terminal can distribute desired information, for example, advertising information only to desired clients.
- the management area notifies the information image management server 101 that a new information image has been recorded (steps 61, 618).
- the information image management server 101 records a record of the new information image at a data rate included in the client information recording unit 106 (6, 19, 6) 20).
- the information image management server 101 can always grasp the information image registered in each of the ten clients.
- an information image can be distributed only to a specific client from a terminal for an advertising agency by so-called aiming, so that the effect of information distribution, particularly the cost-effectiveness of advertisement distribution, can be rapidly increased. Can be improved.
- the information image management server 10 1 When the client specific condition information is sent to the advertising agent terminal 102, the information image management server 101 sends it to the advertising agent terminal 102 before sending the updated / added content information to the target client. It is different from the first embodiment in that it is configured to send information about the client extracted based on c ( 3.1 ⁇ Configuration of the second embodiment)
- the overall configuration of the system is the same as the overall configuration of the system shown in FIG. 1, but the configuration of the advertising agency terminal 102 and the information image management server 101 is This is different from that of the first embodiment. .
- FIG. 10 is a diagram illustrating a configuration example of the information image management server 101 according to the second embodiment.
- the configuration of the information image management server 101 in the present embodiment is such that the extracted client information providing unit 1000 receives information about the client extracted from the client extracting unit and sends the information to the advertising agency terminal 102. 1 is different from the information image management server 10 1.
- the information image management server 10 according to the first embodiment shown in FIG. Since the server is the same as the server 101, in FIG. 10, the same components are denoted by the reference numerals used in FIG.
- FIG. 11 is a diagram illustrating a configuration example of the advertising agency terminal 102 according to the second embodiment.
- the configuration of the advertising agency terminal 102 in the present embodiment is such that an information image update determination notification signal is generated when a predetermined operation, for example, an operation of pressing an update execution button is performed, Information image update decision notifying unit 111 to be sent to the information image management server 101 via the interface 502, and information about the extracted client sent from the information image management server.
- the advertisement proxy according to the first embodiment is further provided with an extraction client information display unit 1102 that receives the information via the S interface 502 and displays the information in a manner recognizable by the operator.
- the terminal is different from the store terminal 102, the other components are the same as the advertising agency terminal 102 in the first embodiment shown in FIG. 5, so that FIG. , The same components are Denoted by the reference number that you use.
- FIG. 12 is a diagram showing a scenario in the case of operating the present embodiment
- FIG. 13 is a diagram showing the information about the extracted client transmitted from the information image management server by the advertising agency terminal. Is shown on the display screen example for indicating to the operator.
- each client acquires an information image from the information image providing server 101 and the like, registers this, notifies the registered information image to the information image management server 101, and notifies the information image management server 101 of the information image.
- the operation (601 to 605, 606 to 610) until the image management server 101 registers the client 'information based on the notification is performed according to the first embodiment shown in FIG. The operation is the same as that described above.
- the advertising agency terminal 1.02 accesses the information image management server 101, and when the connection is established, the client identifying condition information is transmitted from the advertising agency terminal 102 to the information image. It is sent to the server 101 (6 1 1). This operation is also similar to the operation of the first embodiment shown in FIG.
- the information image management server 101 that has received the client specifying condition information extracts a client that meets the conditions based on the client specifying condition information (1221).
- the information image management server 101 sends information on the extracted client (extracted client information), for example, the number of extracted clients, etc. to the advertising agency terminal 102 (1 202) .
- FIG. 13 is a diagram showing a screen display example of the extracted client information.
- an area 1303 for displaying the terminal ID for the advertising agency there are an area 1303 for displaying the terminal ID for the advertising agency, an area 1302 for displaying the previously entered extraction conditions, and an area 1303 for displaying the number of extracted clients. 3, an area 1344 indicating the cost of delivering the information image to the extracted client, a cancel button 1305, and an update execution button 1306 are displayed.
- the extraction condition specified in step 611 is displayed as it is, so that the operator can confirm the content of the extraction condition.
- the area 1303 for displaying the number of extracted clients the number of extracted clients is displayed. This allows advertising agencies The operator of the terminal 102 can confirm whether or not the extracted number of clients is appropriate.
- the area 1304 indicating the distribution cost displays, for example, the amount obtained by multiplying the number of clients by the distribution cost per case. As a result, the operator of the advertising agency terminal 1Q2 can judge from the cost aspect whether the number of extracted clients is appropriate.
- the operator of the advertising agency terminal 102 stopped updating or distributing the added information image. If you want to change the extraction conditions, press the cancel button 13 05 to return to the previous screen. On the other hand, if the operator of the advertising agency terminal 102 decides to distribute the updated or added information image under the displayed conditions, the operator presses the update execution button 1306.
- the advertising agency terminal 102 When the update execution button 13 06 is pressed, the advertising agency terminal 102 generates an information image update decision notification signal in the information image update decision notifying section 1101, and manages the information image update decision signal.
- the data is transmitted to the server 101 via the network 104 (1203).
- the information image management server 101 that has received the information image update decision notification signal transmits the client extracted in the previous step 1221, based on the client specifying condition information provided in the previous step 611.
- An update or additional information image is transmitted toward (6 13, 6 14).
- the updating of the database of the client information recording unit in the information image management server (619, 620) is the same as the processing in the above-described first embodiment.
- the information image can be distributed only to a specific client from the advertising agency terminal by so-called aiming, so that the effect of information distribution can be promptly improved.
- the third embodiment is different from the first and second embodiments in that client attribute information is collected and recorded. Due to this feature, in the present embodiment, when extracting the client, this attribute information is used as an extraction condition, so that more detailed extraction condition setting can be performed, and the extracted clients and their respective attributes can be set. By providing the information to the advertising agency terminal 102, it becomes possible to provide more detailed examination information to the advertisement provider and the like.
- This embodiment can be used in combination with any of the first and second embodiments described above, but the following describes an example in which the combination with the second embodiment is used. explain.
- the overall configuration of the system according to the present embodiment is the same as the configuration shown in FIG.
- FIG. 14 is a diagram illustrating a configuration example of the information image management server 101 according to the present embodiment.
- the information image management server 101 shown in FIG. 10 is different from the configuration shown in FIG. 10 in that the information image management server 101 further includes an attribute information recording unit 1401 connected to the client extracting unit. The same is true.
- the attribute information recording unit records attribute information for each client.
- attribute information refers to personal information about the client operator.
- FIG. 15 shows a configuration example of the attribute information recording unit 1401 in which the age, gender, occupation, preference, hobby, and the like are included in the “attribute information” described here.
- each record has a field 1501 that stores the client ID for identifying the client, a field 1502 that stores the age of the client operator, and a field 15 that stores the gender.
- Occupation field 1504 A field of interest 1505 is provided, and the corresponding data is stored.
- the attribute information recording unit 1401 is shown as a component different from that of the client information recording unit 106, for example, another table or data base. It may be configured as a part of the client information recording unit 106.
- the data stored in the attribute information recording unit 1401 is sent from each client to the information image management server 101 and stored.
- FIG. 16 is a diagram illustrating a configuration example of a client according to the present embodiment. Since the management area 110 has the same configuration as that shown in FIG. 4 except that the management area 110 has an attribute information acquisition unit 1601, the same reference numerals are given to the same components.
- Figure 17 shows an example of the input screen for prompting the client operator to input the attribute information.
- This screen may be displayed, for example, when a program for executing the management area 110 is installed, or may be started up at another time.
- This screen may be generated by the attribute information income section 1601.
- the operator inputs attribute information such as his / her age, gender, occupation, taste, and hobby according to the input screen.
- the attribute information acquisition unit 1601 of the management area 110 transmits the input attribute information to the information image management server 101, and the information image management server 101
- the information image is stored in the attribute information recording section 1401 in association with the client ID. .
- the client extracting unit 107 is configured to search the attribute information recording unit 1401 and obtain desired information. This makes it possible to include a condition relating to attribute information in a client extraction condition from the advertising agency terminal 102. For example, a client that records information image X, a client aged 20 to 30 years old, and a client who is interested in music is set.
- the client extraction unit 107 extracts the packet with reference to 106 and the attribute information recording unit 1401.
- FIG. 18 is a diagram showing an example of an extraction result display screen displayed by the advertising agency terminal 102, which is basically the same as the screen example shown in FIG. 13, but requires a detailed display. Button 1801 is provided.
- FIG. 19 is a diagram showing an example of a screen for displaying detailed information displayed when the button 1801 is pressed.
- the advertising agency terminal 102 displays the screen shown in FIG. The screen is provided with an area 1901 for displaying the extracted client and attribute information relating to each of them, and detailed information is displayed here.
- the operator of the advertising agency terminal 102 can now examine this detailed information, and can immediately determine whether or not the intended client has been extracted c. By pressing the return button 1902, the screen shown in FIG. 18 can be returned and the processing can be continued.
- the operator of the advertising agency terminal 102 can execute more accurate information distribution by using the attribute information on the client.
- a business-useful system can be constructed by adding a billing function unit. That is, the information image management server may record that the information image has been updated or added to the client, and the number of distributions may be calculated from this record to calculate the charge. In this case, the information image management server obtains the ID specific to the advertising agency terminal together with the form input, and uses the ID to calculate the billing information for each advertising agency according to the ID. What is necessary is just to add a calculation part.
- the information image management server 101 has been described as one server, but it may be composed of a plurality of hierarchical servers.
- client extraction The application server including the storage unit 107 and the information image updating unit 108 and the database server connected to the application server including the client information recording unit 106 perform the function of the information image management server 101. It may be.
- the management area 110 of the client 103, the client specific condition information processing unit 102 of the terminal for the advertising agency, and all the other components are controlled by programs installed in these information device terminals. It may be realized by a distributed object (Ja applet, Active X, etc.) downloaded and executed from a predetermined server.
- a distributed object Java applet, Active X, etc.
- these components may be implemented by a distributed platform backend stored on another server connected to the network 104.
- a client having a specific condition can be extracted using an information image, and the information image can be updated or added only to this client. The effect can be improved quickly.
- INDUSTRIAL APPLICABILITY The present invention provides a terminal user who meets a condition set by an information provider based on his / her own marketing strategy, etc., as a target customer. The present invention can be applied to a system or the like that can provide an information image desired to be visually recognized only to a customer using a network or the like.
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Description
Claims
Priority Applications (3)
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KR10-2003-7005153A KR20030063359A (ko) | 2000-10-12 | 2001-10-12 | 정보 화상 제공 시스템, 정보 화상 관리 서버 및 클라이언트 |
EP01974831A EP1326178A1 (en) | 2000-10-12 | 2001-10-12 | Information image providing system, information image management server, and client |
US10/398,955 US7809753B2 (en) | 2000-10-12 | 2001-10-12 | System and method for selective advertising |
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CN1745369B (zh) * | 2003-01-29 | 2010-05-12 | 索尼株式会社 | 信息处理装置和信息处理方法 |
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US8429205B2 (en) * | 1995-07-27 | 2013-04-23 | Digimarc Corporation | Associating data with media signals in media signal systems through auxiliary data steganographically embedded in the media signals |
WO2001052178A1 (en) * | 2000-01-13 | 2001-07-19 | Digimarc Corporation | Authenticating metadata and embedding metadata in watermarks of media signals |
JP3907439B2 (ja) * | 2001-10-26 | 2007-04-18 | キヤノン株式会社 | 携帯端末システム及び携帯端末及び画像処理装置及びその動作方法 |
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Also Published As
Publication number | Publication date |
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JP2002123548A (ja) | 2002-04-26 |
EP1326178A1 (en) | 2003-07-09 |
CN1474984A (zh) | 2004-02-11 |
TW539936B (en) | 2003-07-01 |
KR20030063359A (ko) | 2003-07-28 |
US20040015492A1 (en) | 2004-01-22 |
US7809753B2 (en) | 2010-10-05 |
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