WO2000067238A1 - Aufmerksamkeit erweckendes bilddarstelungsmittel, werbetafel, geschenkgegenstand - Google Patents
Aufmerksamkeit erweckendes bilddarstelungsmittel, werbetafel, geschenkgegenstand Download PDFInfo
- Publication number
- WO2000067238A1 WO2000067238A1 PCT/HU2000/000034 HU0000034W WO0067238A1 WO 2000067238 A1 WO2000067238 A1 WO 2000067238A1 HU 0000034 W HU0000034 W HU 0000034W WO 0067238 A1 WO0067238 A1 WO 0067238A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- plates
- light
- polarizing
- image display
- display means
- Prior art date
Links
- 230000010287 polarization Effects 0.000 claims abstract description 29
- 230000007246 mechanism Effects 0.000 claims description 8
- 230000000007 visual effect Effects 0.000 claims description 6
- 230000003247 decreasing effect Effects 0.000 claims 1
- 238000010276 construction Methods 0.000 description 5
- 238000010586 diagram Methods 0.000 description 3
- 230000000694 effects Effects 0.000 description 2
- 230000001133 acceleration Effects 0.000 description 1
- 230000008034 disappearance Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000012538 light obscuration Methods 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000000034 method Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 238000005096 rolling process Methods 0.000 description 1
- 230000007723 transport mechanism Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
Definitions
- the subject matter of the invention is an image-raising means that draws attention, in particular an advertising board, a gift item, which means are particularly used for a constant or temporary representation of advertisements, information images and / or illustrations, inscriptions, creations of the visual arts in space and time.
- Such attention-grabbing image display means in particular billboards, gift items have been known for a long time, which are particularly used for a constant or temporary display of advertisements, information images and / or illustrations, inscriptions, creations of the visual arts in space and time.
- the desired image to be displayed, the illustration and / or the inscription may appear to change over time, depending on how the means bringing the image to light, the transport mechanism or, for example, the lamella-mounted rotating prism device works.
- the essence of this embodiment solution is that in the for further transportation the one on which between a driven Advertising medium serving roller and a receiving roll unrolling band, in which only one of the rollers is driven by means of an electric motor installed inside the latter, whereas the other roller via a connection with the roller driven by the motor with intermediate connection a spring is driven, a roller has a relay which signals the circuit controlling the rotational speed of the driven roller to control the acceleration and deceleration of the rolling of the motion picture.
- the main disadvantage of this embodiment solution is that the mechanical representation of the image requires the construction and operation of a complicated mechanism, which requires labor-intensive, expensive and regular maintenance and also requires a constant energy source for operation.
- the Hungarian patent reg.no. is also known. 217 229, which relates to the facilities arranged for the purpose of advertising activity along streets, which have advertising elements, in particular a billboard containing texts and / or pictures, and its essential characteristic is that from the direction of the billboard on the street approaching vehicle seen in front of the billboard, for the people in the vehicle in one, the impression of the movement supplying distance, the advertising elements are at least partially exposed and / or concealing modification elements.
- the disadvantages of this embodiment solution are that it can only be realized under certain circumstances, the possible street line and speed of travel of the person viewing the picture must be taken into account, and it is simply unsuitable where it is viewed by non-moving people .
- the aim of the invention is to eliminate the above disadvantages and to provide a simple, producible, low-energy, attention-grabbing image display means, particularly in the form of billboards, gift items mainly for a display that is constant or temporary in time and space of advertisements, information images and / or illustrations, inscriptions and creations of the visual arts is common.
- the invention is based on the knowledge that an image-raising means which arouses attention, in particular an advertising board, a gift item, which is particularly useful for displaying advertisements, information or information that is constant or temporary in time and space.
- images and images, inscriptions, creations of the fine arts can be created in such a way that one, two successively arranged plates provided with a light-polarizing layer or a structure comprising light-transmitting plates formed from this layer is formed, and the polarization directions of the light-polarizing layers are formed in a changing manner on the plate surfaces.
- a further advantageous effect namely a lighter or darker representation of the images, illustrations and / or inscriptions shown, can be achieved if the plate provided with a light-polarizing layer is moved.
- the invention is such an image-drawing means that attracts attention, in particular an advertising board, a gift item, which is used particularly for a constant or temporary display of advertisements, information images and or illustrations, inscriptions, creations of the visual arts in space and time , and its essential feature is that a two arranged one behind the other, fastened with known constructions, provided with light-polarizing layer plates or formed from this layer translucent plates contains, and the directions of polarization of the light-polarizing layers on the surfaces representing the illustrations and or inscriptions, characters are each designed to be changing.
- the directions of polarization of the light-polarizing layers on the plate surfaces on the surface parts broken down into zones, which represent the illustrations and / or inscriptions, characters, are each designed to change.
- the means containing the two light-transmitting plates arranged one behind the other and provided with a light-polarizing layer is designed to be rotatable and or movable.
- the two translucent plates arranged one behind the other and provided with a light-polarizing layer are designed to be rotatable and or displaceable relative to one another parallel to the plane of the plates.
- the plates containing the two light-polarizing layers are arranged in mutually parallel planes.
- the plates containing the two light-polarizing layers are designed such that they can slide on one another.
- 1A is a view of a structure formed with a polarizing layer
- 1B is a view of a base surface formed with a polarizing layer
- 3A-3B are the basic sketches of the representation of the structure according to FIG. 1 in the case of using modifying elements
- 4 is the sectional drawing of another solution variant
- FIGS. 7A-7D are schematic diagrams of a movable solution variant
- - Fig. 9 is the view of the representation of a clock.
- FIG. 1A shows a plate 3 on which a light-polarizing layer is arranged on a designated area, for example realized by the application of a linear polarizing film HN 42 from the Polaroid brand, within the polarization directions 2 of which are expediently divided into zones in different directions.
- a light-polarizing layer 1 is also arranged on the plate 3, etc. in this realization form on its entire surface and the light-polarizing layer 1 is divided into zones in such a way that the Polarization directions 2 are different.
- two such plates 3 are arranged one behind the other at a mutual distance and fastened in a frame in a known construction suitable for this purpose.
- the images, pictures and / or inscriptions determined in advance appear different on the means thus formed, depending on the mutual location of the viewer and the means, disappear completely according to FIG. 2A, appear completely according to FIG. 2C or are according to FIGS. 2B and 2D only partially visible. With a continuous movement of the viewer, the appearance and disappearance of the picture takes place successively.
- the person skilled in the art can determine the mutual distance of the plates 3 from one another and the width of the zones representing the direction of polarization 2 in such a way that the image appears sharply in the case of an average distance between the viewer and the medium.
- the change in the perspective of the viewer, on which the appearance of the image depends is achieved in that the entire mechanism is designed to be movable and / or rotatable. It goes without saying that through any variation of the polarization directions 2 of the light polarization layer 1 on different parts of the surface of the image display means shadow and light of different strength can be brought out.
- the light-polarizing layer 1 is made of colored material, and as a result the means according to the invention is also suitable for displaying colored illustrations, signs, inscriptions or other similar images.
- the mechanism described above is supplemented by the interposition of a further plate 4.
- This plate 4 which likewise contains a light-polarizing layer 1, likewise causes interference according to its polarization directions 2 and modifies the appearing image to an extent corresponding to the choice of the polarization direction 2, as shown in FIGS. 3A and 3B.
- FIGS. 7A and 7D show the embodiment in which two plates 3, on which polarization directions 2 are formed in the light-polarizing layer 1, are rotated towards one another.
- FIGS. 7A and 7B each show the two plates 3 separately, with the light-polarizing layer 1 and the polarization directions 2.
- FIG. 7C shows how light extinction occurs when the two plates 3 are in the position according to FIGS.
- the one plate 3 equipped with light-polarizing layer 1, designed with polarization directions 2 is fastened in a frame designed in a known manner
- the other plate 3 equipped with light-polarizing layer 1, designed with polarization directions 2, on the other hand is useful on one Endless belt moved by a drive mechanism with the intermediary of a conveyor mechanism before the first flap.
- the sketch of such a solution can be seen in FIGS. 8A and 8B.
- FIG. 9 shows the case of the special application of the embodiment solution according to the invention, in which several plates 3, which form concentric rings and are equipped with a light-polarizing layer 1, are designed with polarization directions 2 and rotate about a common center, on another with light-polarizing layer 1, plates 3 formed with polarization directions 2 indicate the exact time.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU43079/00A AU4307900A (en) | 1999-04-30 | 2000-04-19 | Pictorial representation means which arouses attention, billboards and gift articles |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
HU9901466A HUP9901466A3 (en) | 1999-04-30 | 1999-04-30 | Display device, especially a gift or advertising poster, to arouse attention |
HUP9901466 | 1999-04-30 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2000067238A1 true WO2000067238A1 (de) | 2000-11-09 |
WO2000067238A8 WO2000067238A8 (de) | 2001-03-22 |
Family
ID=89998242
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/HU2000/000034 WO2000067238A1 (de) | 1999-04-30 | 2000-04-19 | Aufmerksamkeit erweckendes bilddarstelungsmittel, werbetafel, geschenkgegenstand |
Country Status (3)
Country | Link |
---|---|
AU (1) | AU4307900A (hu) |
HU (1) | HUP9901466A3 (hu) |
WO (1) | WO2000067238A1 (hu) |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB1419037A (en) * | 1973-03-01 | 1975-12-24 | Seiko Instr & Electronics | Timepiece |
US5033829A (en) * | 1990-02-15 | 1991-07-23 | Dara Faroughy | Overlapping polarizer panels capable of generating light and dark and colored patterns |
WO1994010621A1 (en) * | 1992-10-24 | 1994-05-11 | Joo Sang Lim | A light-adjustment screen by use of the polarizing strips |
DE19529282A1 (de) * | 1995-08-09 | 1996-01-11 | Jorde Lars | Darstellung der Uhrzeit mittels einer analogen 24-Stunden-Anzeige |
-
1999
- 1999-04-30 HU HU9901466A patent/HUP9901466A3/hu unknown
-
2000
- 2000-04-19 AU AU43079/00A patent/AU4307900A/en not_active Abandoned
- 2000-04-19 WO PCT/HU2000/000034 patent/WO2000067238A1/de active Application Filing
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB1419037A (en) * | 1973-03-01 | 1975-12-24 | Seiko Instr & Electronics | Timepiece |
US5033829A (en) * | 1990-02-15 | 1991-07-23 | Dara Faroughy | Overlapping polarizer panels capable of generating light and dark and colored patterns |
WO1994010621A1 (en) * | 1992-10-24 | 1994-05-11 | Joo Sang Lim | A light-adjustment screen by use of the polarizing strips |
DE19529282A1 (de) * | 1995-08-09 | 1996-01-11 | Jorde Lars | Darstellung der Uhrzeit mittels einer analogen 24-Stunden-Anzeige |
Also Published As
Publication number | Publication date |
---|---|
HU9901466D0 (en) | 1999-07-28 |
WO2000067238A8 (de) | 2001-03-22 |
HUP9901466A2 (hu) | 2000-12-28 |
HUP9901466A3 (en) | 2002-07-29 |
AU4307900A (en) | 2000-11-17 |
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