EP1380239A1 - Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre - Google Patents

Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre Download PDF

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Publication number
EP1380239A1
EP1380239A1 EP03015181A EP03015181A EP1380239A1 EP 1380239 A1 EP1380239 A1 EP 1380239A1 EP 03015181 A EP03015181 A EP 03015181A EP 03015181 A EP03015181 A EP 03015181A EP 1380239 A1 EP1380239 A1 EP 1380239A1
Authority
EP
European Patent Office
Prior art keywords
goods
controlled
presentation
area
projection
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP03015181A
Other languages
German (de)
English (en)
Inventor
Gerd J. W. Hess
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1380239A1 publication Critical patent/EP1380239A1/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F5/00—Means for displaying samples

Definitions

  • the invention relates to a method for product presentation, in particular in one Presentation area in the form of a shop window, exhibition stand, displays, in showcases and the like and an apparatus for performing the method.
  • the invention has for its object a method for product presentation to indicate, which is suitable in its way, the attention of the Captivating viewers and beyond a sea of information about the can convey presented goods. This task is accomplished by combining the Features a - d of the characterizing part of claim 1 solved.
  • the essence of the invention is considered not only to present the goods themselves illuminate and if necessary by a projection device on a To display the projection surface in detail, rather it is a processor-controlled one Presentation process completed, with the lighting elements and the Projector device can be controlled via a processor and thus light and Presentation can be synchronized in a memorable way.
  • the light is there controllable in terms of color, intensity, area and movement of the light beam, what can advantageously be used to synchronize with detailed projections highlight the details of the goods themselves using lighting technology.
  • Becomes for example a bag presented then it is possible to close, stitching, Fittings, brand emblems and the like, for example, by a laser on the To highlight the product itself.
  • the entire presentation is no longer static off, but in the manner of a computer-controlled presentation show, where it too is possible within such a presentation show by motor-driven Product carriers to bring additional goods into the presentation area and also there highlight programmatically.
  • a large number of goods can be arranged, moved, rotated in the presentation area, be moved, in chronological order one after the other or parallel to each other or overlapping in time, it is possible to go through the multiple goods Illuminate lighting elements, at the same time one to the illuminated and highlighted subject expires detailed projection.
  • details of the goods or the goods are used to create the projection recorded from a total of several perspectives.
  • processor-controlled can then be accessed on the saved video clips, these can be accessed can be easily imported into the sales program.
  • the projection is essentially the entire back of the Back wall projection covering the presentation area, it is possible projection-wise a shop window or a showcase in seconds "Redecorate". This completely eliminates dead times in the presentation of goods, the redecoration costs are also significantly reduced. It is also possible that front flat area of the presentation area, d. H. for example one Showcase surrounding wall, illuminated by a projection device. is the flat environment transparent, this can also be done by rear projection happen.
  • the floor area of the presentation area is also advantageous, or at least Sections of this floor surface formed transparent, which means below the transparent sections can be arranged further lighting elements that can act as indirect lighting from below.
  • Some of the lighting elements can also be tuned in terms of color trained, this can e.g. B. be verified with color-changeable LED rows.
  • the movable goods carriers can be moved vertically into the presentation area are brought in, cable winch-like devices are suitable, on the free
  • the goods carriers can have rope ends, for example in the form of grids, strips, Pedestals and the like can be attached.
  • the Presentation area or the surrounding area is computer-controlled is used for which, in particular, sampled or synthetically produced sounds can be.
  • Light and sound effects are then in terms of their temporal Process synchronized.
  • Pyrotechnic effects can also occur in the program or fog machines are included, their use and process are computer-controlled is, it is also possible to use processor-controlled air flow in the presentation area to generate z. B. flutter silk scarves, artificially generated fog suction and the like.
  • processor-controlled spray nozzles for dispensing of fragrances within the presentation area and so very targeted and program controlled at the right moment the subconsciously driven desire to buy To stimulate interested parties.
  • a device for performing the method sees a projection surface in the Back area of the presentation area in front, next to it are a plurality of Lighting elements are provided, which are also processor-controlled, wherein at least one lighting element is a motor-driven processor-controlled one Moving light is motor-controlled, at least one product carrier should be processor-controlled be drivable.
  • a common control device is provided to which a projection device, the lighting elements and the motor drive devices of the Goods carriers are connected.
  • the control device is via a Program carriers can be influenced with regard to their program flow.
  • the lighting elements are provided controllable in terms of color, intensity, area and movement of the light beam to design or design with color templates.
  • the lighting elements can also be designed as LED lights.
  • the image reproduction in the projection techniques can by LEDs (color LEDs or monochrome LEDs such as red, yellow, blue etc.), screens (cathode ray) or Flat screens (LCD or TFT).
  • LEDs color LEDs or monochrome LEDs such as red, yellow, blue etc.
  • screens cathode ray
  • LCD Flat screens
  • the process consists of a combination of the following features:
  • the goods 2 itself is presented on a goods carrier 3.
  • the goods 2 themselves and at least a part of the goods (in the present case that on the front of the presented case ordered brand emblem) by color, intensity, area and movement of the light beam 4 illuminates controllable lighting elements 5.
  • the goods 2 and / or sections and / or parts of the goods and / or Decoration images by a projection device 6 on a projection surface 7 shown.
  • the projection surface 7 is located largely behind the one shown Goods 2 and preferably fills the entire window area.
  • a Processor-controlled presentation process provided, the lighting elements 5 and the projection device 6 can be controlled via a processor 8.
  • This The method according to the invention allows goods to be presented on the basis of their Versatility works like a crowd puller.
  • Another advantage of Processor-controlled presentation process is that the programmed presentation of the Goods repeated as often as required in the same way and also repeated at any location can be.
  • the goods carrier 3 can be driven by a motor, so that it - which is indicated by the arrow 9 is indicated - rotates.
  • This or another motor drive can also be used for Introduction of the presented goods or other goods in the presentation area be program-driven.
  • a plurality of goods 2 in the presentation area ie in the present case are arranged in the shop window 1, or in chronological order parallel or overlapping by at least one lighting element 5 are illuminable, at the same time belonging to the illuminated goods Projection expires.
  • Figure 1 is a bag next to the suitcase, which with the Reference number 2 'is provided in the presentation area on a product carrier, which as Grid 10 is introduced.
  • the grid 10 is vertical in the Presentation area can be brought in.
  • the one projected onto the projection surface 7 Goods are illuminated with a lighting element 5 and are thus in the Focus.
  • details of the goods or the goods as a whole are provided by captured from several perspectives. Details such. B. the brand name affixed to the goods 2, 2 ', the high quality Processing or the enlarged structure of the surface of the goods added and then shown on the projection surface 7. In the present case, e.g. B. the Handle of the case, the brand emblem on the front, the seam structure, etc. recorded by video technology and then displayed on the projection surface 7.
  • the projection is essentially the entire back of the Rear wall projection covering the presentation area, as can be seen from FIG. 2.
  • the front projection device 12 others can simply be used Lighting elements 5 may be provided, the light beams 4 of which can move.
  • a spotlight 22 with lettering on the wall 11 provides an additional attractive Component.
  • Certain sections or areas of the bottom area 13 are transparent formed and below these transparent sections 14 are more Lighting elements, in the present case arranged LED tubes 15.
  • At least part of the lighting elements 5 is in terms of color designed to be tunable, so that the desired color image can be optimally set can.
  • the movable goods carrier 3, such as the grid 10, are in the vertical direction in the Presentation area 20 can be introduced. It can also be program controlled movable decorative elements, such as. B. the grid 10 (if it is not a product carrier serves), in the presentation area 20 and run again.
  • a computer-controlled sound system for the presentation area 20 and the surrounding area by sampled (computer-stored) or synthetic generated sounds provided.
  • the speakers of such a sound system are provided with reference number 17.
  • the projection device 6, the lighting elements 5 and the motorized Drive devices of the goods carriers 3 are connected to a common control device 18 connected via a program carrier 19 with regard to their program flow is controllable.
  • the non-movable lighting elements are provided with reference number 5 '.
  • the lighting elements 5, 5 ' are included Color stencils equipped, but not in the drawing figures are shown.
  • the lighting elements below the transparent floor surfaces 13 are with LED lights 21 equipped and designed as LED tubes 15.
  • the lighting elements 5, 5 ' are also provided with means for influencing the Light beam, in particular with iris diaphragms, prism units, means for changing the luminous color through additive or subtractive color mixing, zoom elements, Aperture slides and / or flaps equipped.
  • the projection device 6 is a video or image projector (slide projection or Laser projection).
  • Incandescent lights neon lights, LEDs or Daylight headlights are used.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Non-Portable Lighting Devices Or Systems Thereof (AREA)
  • Freezers Or Refrigerated Showcases (AREA)
EP03015181A 2002-07-08 2003-07-04 Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre Withdrawn EP1380239A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE2002130821 DE10230821B4 (de) 2002-07-08 2002-07-08 Verfahren zur Warenpräsentation sowie Vorrichtung zur Durchführung des Verfahrens
DE10230821 2002-07-08

Publications (1)

Publication Number Publication Date
EP1380239A1 true EP1380239A1 (fr) 2004-01-14

Family

ID=29723802

Family Applications (1)

Application Number Title Priority Date Filing Date
EP03015181A Withdrawn EP1380239A1 (fr) 2002-07-08 2003-07-04 Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre

Country Status (2)

Country Link
EP (1) EP1380239A1 (fr)
DE (1) DE10230821B4 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10355550A1 (de) * 2003-11-21 2005-06-30 Hansgrohe Ag Anordnung von Einrichtungs-, Sanitärgegenständen oder Möbeln vor einer Fläche
WO2011086369A1 (fr) * 2010-01-12 2011-07-21 Click Netherfield Ltd Procédé et appareil pour éclairer un objet dans un écrin d'affichage
CN104138167A (zh) * 2013-05-06 2014-11-12 苏州金螳螂展览设计工程有限公司 一种无介质透明成像展柜
ITRM20130472A1 (it) * 2013-08-12 2015-02-13 Rosario Leggio Box espositivo per prodotti alimentari multisensoriale e a temperatura regolabile.

Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3600209A1 (de) * 1986-01-07 1987-07-09 Michael Gruenecker Vorrichtung zum beleuchten von schaustuecken
FR2624712A1 (fr) * 1987-12-16 1989-06-23 Theis Gerard Presentoir tournant a programmation
FR2649874A1 (fr) * 1989-07-21 1991-01-25 Zwodzijasz Objet distractif et decoratif incorporant un mobile et une soufflerie
US5123192A (en) * 1991-05-14 1992-06-23 Hsieh Chi Sheng Colorful advertising device with real article display
DE4426560A1 (de) * 1994-07-27 1996-02-01 Juergen Schellschmidt Informationsträger, Verfahren zum Herstellen eines Informationsträgers, Verfahren zur Wiedergabe von Informationen sowie Verwendung von pyrotechnischen Materialien
FR2746575A1 (fr) * 1996-03-22 1997-09-26 Malbec Ludovic Systeme electronique permettant de creer des ambiances lumineuses dynamiques qui se modifient automatiquement dans le temps
US5711481A (en) * 1995-12-29 1998-01-27 Spectra F/X, Inc. Process and apparatus for creating fog for special effects
DE19836880A1 (de) * 1998-08-14 2000-02-17 Marc Jeuck Info-Speaker für den Schaufensterbereich
US6216890B1 (en) * 1998-02-11 2001-04-17 Heinz Rathmer Display for flat object like floor tile and ceiling tile
GB2362019A (en) * 2000-03-14 2001-11-07 Porter Lancastrian Ltd An illuminated display panel.
US6412972B1 (en) * 1999-12-10 2002-07-02 Altman Stage Lighting Company Digital light protection apparatus with digital micromirror device and rotatable housing
EP1219202A1 (fr) * 2000-12-19 2002-07-03 van Assen, Reinier Frans Karel Distributeur pour produits cosmétiques ayant des proprietés multimédiatiques de caractère promotionnel

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3939369A1 (de) * 1988-11-30 1990-06-28 Takara Co Ltd Ausstellungssystem
JPH09285371A (ja) * 1996-04-24 1997-11-04 Ahresty Corp 展示台
DE10021622A1 (de) * 2000-05-04 2001-11-08 Keramag Keramische Werke Ag Verfahren sowie Vorrichtung zur Produktpräsentation

Patent Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3600209A1 (de) * 1986-01-07 1987-07-09 Michael Gruenecker Vorrichtung zum beleuchten von schaustuecken
FR2624712A1 (fr) * 1987-12-16 1989-06-23 Theis Gerard Presentoir tournant a programmation
FR2649874A1 (fr) * 1989-07-21 1991-01-25 Zwodzijasz Objet distractif et decoratif incorporant un mobile et une soufflerie
US5123192A (en) * 1991-05-14 1992-06-23 Hsieh Chi Sheng Colorful advertising device with real article display
DE4426560A1 (de) * 1994-07-27 1996-02-01 Juergen Schellschmidt Informationsträger, Verfahren zum Herstellen eines Informationsträgers, Verfahren zur Wiedergabe von Informationen sowie Verwendung von pyrotechnischen Materialien
US5711481A (en) * 1995-12-29 1998-01-27 Spectra F/X, Inc. Process and apparatus for creating fog for special effects
FR2746575A1 (fr) * 1996-03-22 1997-09-26 Malbec Ludovic Systeme electronique permettant de creer des ambiances lumineuses dynamiques qui se modifient automatiquement dans le temps
US6216890B1 (en) * 1998-02-11 2001-04-17 Heinz Rathmer Display for flat object like floor tile and ceiling tile
DE19836880A1 (de) * 1998-08-14 2000-02-17 Marc Jeuck Info-Speaker für den Schaufensterbereich
US6412972B1 (en) * 1999-12-10 2002-07-02 Altman Stage Lighting Company Digital light protection apparatus with digital micromirror device and rotatable housing
GB2362019A (en) * 2000-03-14 2001-11-07 Porter Lancastrian Ltd An illuminated display panel.
EP1219202A1 (fr) * 2000-12-19 2002-07-03 van Assen, Reinier Frans Karel Distributeur pour produits cosmétiques ayant des proprietés multimédiatiques de caractère promotionnel

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10355550A1 (de) * 2003-11-21 2005-06-30 Hansgrohe Ag Anordnung von Einrichtungs-, Sanitärgegenständen oder Möbeln vor einer Fläche
WO2011086369A1 (fr) * 2010-01-12 2011-07-21 Click Netherfield Ltd Procédé et appareil pour éclairer un objet dans un écrin d'affichage
CN104138167A (zh) * 2013-05-06 2014-11-12 苏州金螳螂展览设计工程有限公司 一种无介质透明成像展柜
ITRM20130472A1 (it) * 2013-08-12 2015-02-13 Rosario Leggio Box espositivo per prodotti alimentari multisensoriale e a temperatura regolabile.
WO2015022605A1 (fr) * 2013-08-12 2015-02-19 Leggio Rosario Boîte-présentoir multisensorielle ayant une température réglable pour produits alimentaires

Also Published As

Publication number Publication date
DE10230821B4 (de) 2007-10-11
DE10230821A1 (de) 2004-02-05

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