WO2015022605A1 - Boîte-présentoir multisensorielle ayant une température réglable pour produits alimentaires - Google Patents

Boîte-présentoir multisensorielle ayant une température réglable pour produits alimentaires Download PDF

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Publication number
WO2015022605A1
WO2015022605A1 PCT/IB2014/063762 IB2014063762W WO2015022605A1 WO 2015022605 A1 WO2015022605 A1 WO 2015022605A1 IB 2014063762 W IB2014063762 W IB 2014063762W WO 2015022605 A1 WO2015022605 A1 WO 2015022605A1
Authority
WO
WIPO (PCT)
Prior art keywords
display
display box
multisensory
zone
trolley
Prior art date
Application number
PCT/IB2014/063762
Other languages
English (en)
Inventor
Rosario LEGGIO
Original Assignee
Leggio Rosario
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Leggio Rosario filed Critical Leggio Rosario
Publication of WO2015022605A1 publication Critical patent/WO2015022605A1/fr

Links

Classifications

    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00Arrangements in shop windows, shop floors or show cases
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00Show cases or show cabinets
    • A47F3/001Devices for lighting, humidifying, heating, ventilation
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47BTABLES; DESKS; OFFICE FURNITURE; CABINETS; DRAWERS; GENERAL DETAILS OF FURNITURE
    • A47B31/00Service or tea tables, trolleys, or wagons
    • A47B31/02Service or tea tables, trolleys, or wagons with heating, cooling or ventilating means
    • A47B2031/026Service or tea tables, trolleys, or wagons with heating, cooling or ventilating means having warm and cold compartments
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00Arrangements in shop windows, shop floors or show cases
    • A47F11/06Means for bringing about special optical effects
    • EFIXED CONSTRUCTIONS
    • E04BUILDING
    • E04HBUILDINGS OR LIKE STRUCTURES FOR PARTICULAR PURPOSES; SWIMMING OR SPLASH BATHS OR POOLS; MASTS; FENCING; TENTS OR CANOPIES, IN GENERAL
    • E04H1/00Buildings or groups of buildings for dwelling or office purposes; General layout, e.g. modular co-ordination or staggered storeys
    • E04H1/12Small buildings or other erections for limited occupation, erected in the open air or arranged in buildings, e.g. kiosks, waiting shelters for bus stops or for filling stations, roofs for railway platforms, watchmen's huts or dressing cubicles
    • E04H1/1272Exhibition stands

Definitions

  • the display boxes or stands for the display of articles are known and commonly used, typically in events like fairs, conventions and regional festivals, and in places such as shopping malls and supermarkets. In order to best represent the displayed articles, such boxes are generally decorated. In order to attract the attention of potential buyers, video and audio playing devices are often used.
  • the display boxes for the display of food products, in particular fresh products are often provided with common refrigerators, whose internal temperature can be regulated within pre-established intervals. If one wishes to display food products of different nature, and which therefore require different preservation temperatures, generally either several refrigerators are used, set at different temperatures, or one or more two-zone refrigerators, i.e. provided with two distinct and separate zones adapted for the refrigeration of foods, whose internal temperature can be independently regulated.
  • the display boxes of the prior art are adapted to present the products in the most attractive way possible, seeking to capture the attention of potential clients by substantially stimulating only the sight and in some cases also the hearing senses of such clients.
  • the inventor of the finding described hereinbelow in the present invention patent application has instead found that stimulating at least four senses, i.e. sight, hearing, smell and taste, by means of a single station is particularly advantageous for attracting the attention of potential clients.
  • stimulating the smell sense in the best possible way e.g. with the aromas of food products placed in a heated zone and possibly by making use of a common air fan, one is able to elicit greater interest in buying in people.
  • the display box comprises a plurality of refrigerated compartments whose internal temperature can be independently regulated, in a manner so as to be able to preserve a wide variety of food products within the box.
  • the display box comprises a personalizable display trolley divided into at least four zones with regulatable temperature, including at least one zone that is heated, particularly useful for allowing the sampling of dishes whose taste is enhanced when heated, and also useful for diffusing the aromas of the goods due to the flow of heat.
  • the display boxes of the prior art do not possess such advantageous characteristics; for such grounds, an innovative multisensory display box, object of the present invention, will be described hereinbelow that is capable of stimulating at least four senses in an optimal manner, advantageously attracting the attention of potential clients, said box being further provided with other particularly advantageous devices, for example for the purchase of the products.
  • Figure 1 is an overall view of the display box 1 in which one observes the shelving 2 provided with a plurality of compartments 4, constituted by two vertical structures 13, 14 and by an upper transverse structure 15.
  • the shelving 2 surrounds the display trolley 3 provided with two lockable wheels 16, 17 and whose bed is divided into four zones, i.e. a refrigerated zone 5, a ventilated zone 6, a zone at room temperature 7 and a heated zone 8.
  • FIG. 2 is an overall view of the display box 1 according to the preceding figure, in which one also observes that each compartment 4 of the shelving 2 and each zone 5, 6, 7 and 8 of the display trolley 3 is provided with an opening 18 connected with the temperature regulation plant (not shown) and with a thermostat 19. Also observed is the air diffuser 22, the station 23 in which the electronic device 24 for making purchases is incorporated, and the display trolley 3 is observed constrained to the shelving 2 by means of a common locking means 21 and that two compartments 4 are provided with a common transparent door 20.
  • the display box object of the present invention, in its simplest embodiment comprises: a shelving 2 provided with a plurality of compartments 4, essentially constituted by two vertical structures 13, 14 and by an upper transverse structure 15 placed above said vertical structures 13, 14;
  • a display trolley 3 provided with at least two lockable wheels 16, 17;
  • the bed of the display trolley 3 is divided into four separate zones, including a refrigerated zone 5, a ventilated zone 6, a zone at room temperature 7 and a heated zone 8, and the internal temperature of each zone can be independently regulated with respect to the other zones due to said temperature regulation plant.
  • the internal temperature of each compartment 4 of the shelving 2 can be independently regulated with respect to the other compartments due to said plant.
  • the display box 1 object of the present invention, is defined "multi sensory" because overall it is capable of stimulating at least four of the five senses of a customer, e.g. sight, hearing, smell and taste.
  • sight is stimulated by the preparation/design of the same display box 1 as well as by the multimedia station 1 1 for playing visual films with audio.
  • Hearing is stimulated by at least one speaker 9, playing typical music and songs of the region of origin of the displayed food.
  • Smell is stimulated by the characteristic bouquet of the displayed food products, in particular by those contained in the heated zone 8 of the display trolley 3, whose aroma diffused in the air is dispersed due to the heat flows and to the forced ventilation.
  • At least one station 12 is provided that is adapted to allow the tasting and sampling of the food products displayed in the display box 1 , where they are suitably and optimally preserved in a manner so as to preserve the quality and original organoleptic characteristics of such food products.
  • each compartment 4 of the shelving 2 and each zone of the display trolley is provided with at least one opening 18 connected with the temperature regulation plant. From said openings 18, an air flow exits outward at the set temperature.
  • the setting of the temperature of each compartment and each zone is regulated by means of a common thermostat 19; each compartment 4 and each zone of the display trolley 3 whose temperature is to be regulated are provided with such thermostat 19.
  • a single thermostat it is possible to regulate the temperature of a plurality of compartments 4 of the shelving 2.
  • the display box 1, object of the present invention is particularly advantageous for the display of food products in places such as shopping malls, airports, train stations and fairs, both in closed structures and outdoors.
  • the components of the box that require electric current for the functioning thereof are in fact autonomously power supplied by means of at least one generator (not shown), such that the box can be positioned and made to function anywhere. Alternatively, such components are power supplied by means of common electric current outlet.
  • the temperature of the single compartments 4 of the shelving 2 and the single zones into which the display trolley 3 is divided can be independently regulated is particularly advantageous when one intends to display a variety of food products which are different from each other. It is known in fact that each food requires a specific temperature, or temperature range, so that edibility is maintained and particular organoleptic properties are preserved.
  • the temperature of the compartments 4 of the shelving 2 can be regulated between about 15°C and -5°C
  • the temperature of the refrigerated zone 5 of the display trolley 3 can be regulated between about 10°C and -5°C
  • the temperature of the ventilated zone 6 of the display trolley 3 can be regulated between about 10°C and 15 °C
  • the temperature of the heated zone 8 of the display trolley 3 can be regulated between about 30°C and 50°C.
  • the range of preservation temperatures of the products which is offered by the display box 1 in its entirety is therefore quite large, thus allowing the display and preservation of a wide quantity of products.
  • one or more compartments 4 of the shelving 2 and/or one or more zones of the display trolley 3 are provided with a common door 20, preferably made of transparent material, more preferably made of glass or polymethylmethacrylate.
  • a common door 20 preferably made of transparent material, more preferably made of glass or polymethylmethacrylate.
  • the display trolley 3 is particularly advantageous both from the standpoint of transportability of the merchandise, and from an aesthetic standpoint. Indeed, it is possible to use a display trolley 3 structured in a different manner in accordance with the products that one intends to display. For example, if one wishes to display typical food specialties of the Sicily region, it is possible to use a display trolley 3 which is structured like a typical Sicilian cart, in a manner so as to capture the attention of potential buyers in a particularly alluring manner.
  • the display trolley 3 is reversibly and firmly constrained to the shelving by means of common locking means 21 , therefore providing a more stable positioning of the display trolley 3. Indeed, in this manner, undesired movements of the trolley are prevented, which are due for example to slopes of the support surface or to impact/collisions with people.
  • the display box 1 comprises an aroma diffuser 22, preferably a common rotatable fan, preferably placed in proximity to the heated zone 8 of the display trolley 3.
  • the natural and characteristic scent of the foods displayed in the heated zone 8 is diffused in an amplified manner and to a greater distance in the zone surrounding the display box 1.
  • the fact that the diffuser 22 is placed in proximity to the heated zone allows a facilitated diffusion of the scents, also due to the heat flows.
  • the passers-by who are unable to see the display box 1 from where they are situated - since for example such box is covered by obstacles or by a crowd of people - are able to detect the presence thereof by means of smell, and be enticed to purchase the products.
  • the display box 1 object of the present invention, comprises a station 23 in which a common electronic device 24 is housed for the online purchasing of products.
  • a common electronic device 24 is housed for the online purchasing of products.
  • said device is provided with a color touch screen for the selection of products and with a credit card and/or ATM card reader.
  • said device is also capable of being interfaced, by means of wifi or Bluetooth networks, with any one cell phone in a manner so as to allow payment by means of the latter. Due to these two embodiments of the invention, the user can autonomously proceed with the purchase after having been enticed to purchase by the particular characteristics of the multisensory display box 1, without giving rise to second thoughts.
  • the aforesaid electronic devices allow the direct sending of the ordered products to the home of the client.
  • the artificial lights 10 are directable and can have adjustable intensity, in order to create an atmosphere that is even more attractive and/or focus the attention of potential clients on several products in particular rather than on other products.
  • the lights are common LED lights.

Landscapes

  • Freezers Or Refrigerated Showcases (AREA)
  • Cold Air Circulating Systems And Constructional Details In Refrigerators (AREA)

Abstract

La présente invention vise à procurer une boîte-présentoir multisensorielle (1) pour la présentation, l'achat et la dégustation de produits alimentaires, laquelle boite est constituée par au moins un rayonnage (2), un chariot de présentation (3) entouré par ce dernier et une installation de régulation de température, ledit rayonnage (2) étant pourvu d'une pluralité de compartiments (4) dont la température interne peut être régulée de façon indépendante par rapport aux autres compartiments grâce à ladite installation, et ledit chariot de présentation (3) étant divisé en au moins quatre zones séparées, comprenant une zone réfrigérée (5), une zone ventilée (6), une zone à température ambiante (7) et une zone chauffée (8), la température interne de chaque zone pouvant être régulée de façon indépendante par rapport à celle des autres zones grâce à ladite installation, et laquelle boite de présentation (1) comprend de plus une pluralité de dispositifs aptes à stimuler au moins quatre sens, à savoir la vue, l'odorat, l'ouïe et le goût, lesdits dispositifs comprenant au moins un haut-parleur (9), des lumières artificielles (10), une station multimédia (11) pour présenter des films visuels sonores et au moins une station (12) apte à permettre la dégustation et l'échantillonnage des produits alimentaires présentés.
PCT/IB2014/063762 2013-08-12 2014-08-07 Boîte-présentoir multisensorielle ayant une température réglable pour produits alimentaires WO2015022605A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IT000472A ITRM20130472A1 (it) 2013-08-12 2013-08-12 Box espositivo per prodotti alimentari multisensoriale e a temperatura regolabile.
ITRM2013A000472 2013-08-12

Publications (1)

Publication Number Publication Date
WO2015022605A1 true WO2015022605A1 (fr) 2015-02-19

Family

ID=49263359

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2014/063762 WO2015022605A1 (fr) 2013-08-12 2014-08-07 Boîte-présentoir multisensorielle ayant une température réglable pour produits alimentaires

Country Status (2)

Country Link
IT (1) ITRM20130472A1 (fr)
WO (1) WO2015022605A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19849121A1 (de) * 1998-10-23 2000-04-27 Michael Buehrer Raumteilersystem
US20030233841A1 (en) * 2002-06-24 2003-12-25 Duke Manufacturing Company Hot/cold product merchandiser
EP1380239A1 (fr) * 2002-07-08 2004-01-14 Gerd J. W. Hess Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre
US20080283440A1 (en) * 2006-06-01 2008-11-20 Kitchen Equipment Fabricating Company Temperature controlled food tray system
US20110277644A1 (en) * 2010-05-17 2011-11-17 The Vollrath Company, L.L.C. Hot-and-cold serving station

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19849121A1 (de) * 1998-10-23 2000-04-27 Michael Buehrer Raumteilersystem
US20030233841A1 (en) * 2002-06-24 2003-12-25 Duke Manufacturing Company Hot/cold product merchandiser
EP1380239A1 (fr) * 2002-07-08 2004-01-14 Gerd J. W. Hess Procédé pour la présentation d'articles et dispositif pour sa mise en oeuvre
US20080283440A1 (en) * 2006-06-01 2008-11-20 Kitchen Equipment Fabricating Company Temperature controlled food tray system
US20110277644A1 (en) * 2010-05-17 2011-11-17 The Vollrath Company, L.L.C. Hot-and-cold serving station

Also Published As

Publication number Publication date
ITRM20130472A1 (it) 2015-02-13

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