WO2019017638A2 - Système et procédé de service de coupon électronique - Google Patents

Système et procédé de service de coupon électronique Download PDF

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Publication number
WO2019017638A2
WO2019017638A2 PCT/KR2018/007816 KR2018007816W WO2019017638A2 WO 2019017638 A2 WO2019017638 A2 WO 2019017638A2 KR 2018007816 W KR2018007816 W KR 2018007816W WO 2019017638 A2 WO2019017638 A2 WO 2019017638A2
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WIPO (PCT)
Prior art keywords
coupon
consumer
electronic
electronic coupon
module
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PCT/KR2018/007816
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English (en)
Korean (ko)
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WO2019017638A9 (fr
WO2019017638A3 (fr
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이징호
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이징호
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Publication of WO2019017638A2 publication Critical patent/WO2019017638A2/fr
Publication of WO2019017638A3 publication Critical patent/WO2019017638A3/fr
Publication of WO2019017638A9 publication Critical patent/WO2019017638A9/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0225—Avoiding frauds

Definitions

  • the present invention relates to an electronic coupon service in which a manufacturer issues a coupon as a compensation for a consumer involved in a product, coupon usage conditions and benefits are managed in a dynamic price management manner, and coupon amounts are immediately paid for retail distribution System and method.
  • the role of promotions is to encourage purchasing and promote sales on both the consumer and retail sides.
  • the two-way facilitation functions that promote consumer and retail distribution are called pulling and pushing.
  • Distribution Channel Barriers at Promotional Sites Promotional benefits must be available at all times, regardless of distribution channel (retail distribution type).
  • the present invention relates to an electronic coupon service method for eliminating the pulling promotion and the four promotional barriers described above as an electronic coupon issued by a manufacturer, and relates to a dynamic price management and cash settlement operating system.
  • the present invention realizes the issuance of an electronic coupon which is directly supervised by a manufacturer in order to promote its own product and also issues an electronic coupon as a reward for a consumer involved in a product or an item, It is a technology that provides a variety of coupon reward formats reflecting the value of the coupon, and also enables a combination of coupon reward benefits provided by manufacturers by driving a coupon app stored in a mobile site at a purchase site.
  • retail distribution It is a technology that enables manufacturers to duplicate the benefits of retail coupons without conflicts with promotional activities or sales margins, such as payments, which are paid instantly to a retailer account, thus fundamentally solving the barriers to existing coupon promotions.
  • the key of the present invention is a method in which a manufacturer issues coupons to control not only price policy but also promotional promotion, and a consumer is a compensation that is involved in a product or an item in advance,
  • coupon benefits are not one-off but rather a program technology that is implemented in various forms according to customer's purchase pattern and price acceptance.
  • an electronic coupon service system comprising: a coupon policy programming module configured to set coupon usage conditions using at least one of a purchase location and a product usage information of a consumer; And a mobile coupon issuing module for issuing an electronic coupon generated by signing the set coupon use condition to the consumer.
  • the electronic coupon can be used only when it meets the coupon use condition, and can not be used when it does not meet the coupon use condition.
  • An electronic coupon service system includes a coupon policy programming module for setting a coupon usage condition using at least one of a purchase place of a consumer and product use information; And a mobile coupon issuing module for issuing an electronic coupon generated by signing the set coupon use condition to the consumer.
  • the discount condition and the discount benefit of the electronic coupon vary according to the achievement of the consumer using the electronic coupon.
  • an electronic coupon service system includes a coupon policy programming module for setting a coupon usage condition using at least one of a purchase place of a consumer and product use information; A mobile coupon issuing module for issuing an electronic coupon generated by signing the set coupon use condition to the consumer; And a coupon money transfer module for transferring the amount corresponding to the electronic coupon to the account of the retail distribution using the electronic coupon when the consumer uses the electronic coupon.
  • a method for providing an electronic coupon service comprising: setting a coupon use condition using at least one of a purchase location and a product use information of a consumer; And issuing an electronic coupon generated by signing the set coupon use condition to the consumer.
  • the electronic coupon can be used only when it meets the coupon use condition, and can not be used when it does not meet the coupon use condition.
  • a manufacturer can immediately control the product price policy and monitor the price competition situation as an instant cash settlement coupon ,
  • the coupon amount is immediately deposited into the purchase distribution account, resulting in a cash settlement benefit
  • an information platform space for providing the product information or other user's product usage information to the consumer through the mobile coupon application is formed.
  • FIG. 1 is a diagram illustrating a schematic configuration module of an 'electronic coupon service method - dynamic price management and cash settlement operating system' according to a preferred embodiment of the present invention.
  • FIG. 2 illustrates an information processing flow of a consumer involvement module that, in accordance with a preferred embodiment of the present invention, feeds consumers with usage information or feedback in their everyday lives with respect to the product, Block diagram.
  • FIG. 3 illustrates an information processing flow of a coupon policy programming module for promoting purchase of TPO and controlling distribution density by converting use information of a product into information of situation information and price function information, It is a block diagram to charge the amount in the coupon issue dictionary.
  • FIG. 4 is a block diagram illustrating an information processing flow of a mobile coupon issuing module that encrypts a coupon icon according to a coupon pricing policy and a coupon TPO promotion policy and constitutes coupon use condition information according to a preferred embodiment of the present invention.
  • FIG. 5 is a block diagram illustrating an information processing flow of a mobile coupon application module for processing data in a questionnaire response format in a consumer terminal, visualizing an electronic coupon, and configuring a personalized space inventory environment according to a preferred embodiment of the present invention to be.
  • FIG. 6 is a block diagram illustrating an information processing flow of a coupon settlement related configuration unit for authenticating coupon information received from a retailer and coupon information received from a retailer according to a preferred embodiment of the present invention, .
  • FIG. 7 is a block diagram illustrating an information processing flow of an information analysis related component for predicting a TPO of a product use, recommending a product, and suggesting product information and a living value according to a preferred embodiment of the present invention.
  • the technique of issuing a personalized and registered electronic coupon by a manufacturer is an anonymous coupon issued by a large number of retailers or a manufacturer operating a direct store, or a coupon that exposes a discount rate at a shop floor It is a promotional technology that can plan a promotion opportunity totally different from the promotion.
  • coupon publishing methods have a coupon book system in which a large amount of coupon is issued to a potential purchasable member customer or a discount rate of a purchase commodity is obtained at a store site.
  • coupon book system is issued indiscriminately regardless of the customer's will It is true.
  • it is a method to allow the consumer to engage in the product and to continue to use the product by providing the coupon to the concerned consumer.
  • the way in which product involvement is maintained is the most empirical and practical way to communicate information and opinions using the product to the manufacturer.
  • the dynamic price management electronic wallet coupon technology when the existing coupon use method is a method of paying and collecting a given amount as a check type, the coupon usage condition and the coupon benefit are changed variously It is a technology that can be continuously used to differentiate benefits.
  • Dynamic Price Management Pricing is based on price elasticity or price function of an individual or a product and changes according to the product sales or the price of the competitive product at that time. It does not impair the price position of a product promoted by the manufacturer, but it also has the effect of promoting product purchase by discounting the product price according to market conditions.
  • coupon price discount offered by the manufacturer is paid as a compensation for the consumer's product involvement behavior. Therefore, it is possible to apply the coupon discount regardless of the discounting event of the existing retail distribution and to promote the sales of the retail distribution do.
  • the third rechargeable electronic coupon technology is a method by which the manufacturer charges the coupon amount to the server when issuing the coupon in the same manner as the coupon.
  • a rechargeable electronic coupon can be used when a consumer uses a coupon at a purchasing site, and the coupon amount can be remitted to the retail store as soon as the authentication is completed.
  • the price of the product is not discounted, but it is a normal transaction that sells the price of the product, so it does not cause conflicts such as additional discount or foreign trade.
  • FIG. 1 is a block diagram illustrating an overall configuration of an 'electronic coupon service method - a dynamic price management and cash settlement operating system' according to a preferred embodiment of the present invention.
  • a consumer involvement forming module 100 for inputting, converting and creating product use data;
  • a coupon policy programming module 200 for performing product price promotion programming by charging the coupon amount from the manufacturer and information analyzing the product usage pattern of the product * consumer * situation in the usage prediction and recommendation module 900;
  • a mobile coupon issuing module 300 for issuing an electronic coupon to the consumer mobile module 400; .
  • the coupon payment related configuration unit of the system receives the coupon information from the mobile coupon usage forecast information module 700 and the distribution channel coupon / product code transmission / reception server 800, Module 500, the authentication result is fed back again; And a coupon money transfer module 600 for transferring the coupon amount to the distribution channel account.
  • the coupon usage information is stored in the distribution channel status DB and the coupon usage status DB.
  • the information analysis related configuration unit analyzes and evaluates the coupon use DB information of the coupon payment related configuration unit of the consumer information provided from the consumer involvement formation module 100 by the use prediction and recommendation module 900, Programming module 200, and the product information and life value suggestion module 1000 transmits product advertisement and promotion information to the consumer mobile coupon app.
  • the consumer involvement module 100 of FIG. 2 receives the basic information of the product usage information in the form of questionnaire from the consumer mobile coupon application module 400 and transmits the 5WIH ) Information, purchase price, and occasion information, and the consumer product use information analysis module 120 evaluates the 4P mix characteristics of the product, classifies the characteristics of the consumer, By analyzing the frequency and density information of the situation, we form a line that sends the consumer * product * situation comprehensive information to the manufacturer.
  • the customer involvement module 100 forms a line for providing product use information based on voluntary participation of consumers using the product, and provides a product user with a purchase benefit of the product as an electronic coupon It is an important consumer window that confronts the manufacturers and consumers that provide them. It is an important marketing window to let consumers know who uses their products, where, when, why, and what price they use. In addition, consumers are also involved in product improvement and development by providing opinions and desires for product use. It is a core module that takes the functions of customer relationship management (CRM) by receiving treatment and benefit from the manufacturer as the customer of the product.
  • CRM customer relationship management
  • the coupon policy programming module 200 of FIG. 3 first receives the two-way and five-level information from the customer involvement module 100, price and situation information and consumer * product * situation information,
  • the TPO promotion policy module 220 determines the scope and condition of the price discount of the consumer by analyzing the product price elasticity function or the price acceptance range of the consumer by arranging the information based on the information, and the coupon TPO promotion policy module 220 determines the main TPO Analyze the factors to create a product concept, construct a product value theme, and analyze the retail distribution pattern to determine a coupon-based retail store.
  • the coupon pricing module 210 is a module for programming dynamic pricing management through a coupon.
  • the first step of the program is to analyze the purchase price information of the customers received from the module 100 to obtain the price position, the purchase price range and the price elasticity function of the brands competing in the market. Then, Scheduling.
  • the second scheduling step classifies and classifies price - accepting functions for each consumer, and forecasts the purchase inflow and outflow by price promotion according to the purchase function pattern. If you give the price discount to somebody with the analysis information of these two steps, you will predict the market share of the product by the inflow and outflow of the purchase of the product. It is possible to schedule price discounts aiming at a specific market share. That is, the module of this stage can apply the manufacturer's product price and dynamic price control.
  • the coupon TPO promotion policy module 220 analyzes the purchasing place and the usage TPO information received from the module 100 to determine the retail purchase from the consumer and the closeness to the daily life TPO usage situation ). The result of this analysis is to program coupon distribution location and coupon usage conditions by setting the type and time of retail distribution closest to the target customer's usage situation. That is, in the step module 220, the retail distribution dynamic price management is applied based on conditions such as the type and location of the retail store where the consumer can use the coupon and the usage time and duration.
  • the mobile coupon issuing module 300 of FIG. 4 codes the coupon use condition transmitted from the coupon policy programming module 200 and issues an electronic coupon to the corresponding consumer.
  • the coupon information configuration module 310 codes coupon usage information (What, who, when, where, occasion, why, how, price) into a serial number. These serial numbers and codes can not be used by others, such as resident registration numbers, and are not available to other named retailers. In addition, since the discount condition or the discount benefit is continuously changed and coded according to the performance of the consumer using the coupon, there is no need for the authentication encryption technique. You only need to update your coupon number.
  • the code combining technique is applied. Consumers can arbitrarily combine the conditions of the retail type, product purchase amount or discount amount to use coupons Technology. It is a technology that issues coupon usage conditions by which consumers can get the maximum benefit by choosing a range of conditions and conditions given in advance.
  • the plurality of electronic coupons are collectively stored in the electronic wallet, and the coupons of the product to be purchased are selected and presented at the retail outlet.
  • the coupon icon encrypting module 320 can generate an icon such as a bar code, a QR code, or an image code by encrypting the coupon serial number code. It is an encoding generation module that allows a coupon code to be read by scanning as a retail terminal.
  • the mobile coupon application module 400 of FIG. 5 further includes a product use information transmission module 410 that responds to the product usage information required by the manufacturer in a question form, and a coupon icon that is visualized in the form of an electronic wallet A module 420 for reconfiguring a new coupon, and a mobile personalization page visualization module 430 for visualizing the coupon usage history of the user or visualizing the product service information provided by the manufacturer as an inventory space.
  • a product use information transmission module 410 that responds to the product usage information required by the manufacturer in a question form
  • a coupon icon that is visualized in the form of an electronic wallet
  • a module 420 for reconfiguring a new coupon and a mobile personalization page visualization module 430 for visualizing the coupon usage history of the user or visualizing the product service information provided by the manufacturer as an inventory space.
  • the product use information transmission module 410 is a consumer terminal questionnaire app that transmits product usage information to the customer involvement formation module 100. It is a module that sends additional information needed by the manufacturer in response to questionnaires in addition to the information on the use of the product and the situation and price. Especially, in this survey app module, life scoring technology in which the two-way information is arranged by clicking only the use button when using the product is applied.
  • the mobile electronic coupon visualization module 420 visualizes a coupon code for scanning coupon information at the retail store terminal.
  • a bar code, QR code, or image code to use the coupon at a general retail store.
  • the online retailer enters the coupon serial number.
  • the mobile personalization page visualization module 430 is a space in which a manufacturer provides usage information to his / her products and forms a customer management relationship with a customer who has formed an engagement. It is a space for advertising that provides information on the concept and life value of its products and is a space for promotions that provide coupons for use promotion. It is a space for customer relationship management and a space that represents the lifetime customer value history of consumers.
  • the coupon payment related configuration unit of FIG. 6 receives (700) the forecast information that the consumer uses the coupon in the retail circulation and at the same time receives the coupon information from the retail distribution force server, And a coupon amount remitting module 600 for remitting the coupon amount to the retail distribution account immediately after the authentication module 500 authenticates the coupon.
  • the coupon payment authentication module 500 receives from the consumer mobile application module 700 information indicating that the user is preparing to issue a coupon, and receives, from the retailer 800, a coupon serial number scanned by the terminal and a purchased product KAN code And verifies whether the coupon information matches the coupon information of the individual stored in the coupon server of the present system. That is, a procedure is performed to verify the three items of information consistency, that is, the coupon usage forecast information of the user, and the purchased product code and coupon information sent from the retailer's store terminal.
  • coupon remittance module 600 when the coupon is authenticated, the coupon amount is transmitted to the account of the retailer who has transmitted the coupon information so that the coupon money amount is transmitted to the customer.
  • the information analysis-related configuration unit of FIG. 7 proposes a module 900 for predicting the use of the product by the consumer and recommending a product suitable for the user, and a product edition specialized for the concept utility and the TPO constituting the daily life And a module 1000 for performing the following operations.
  • the product use TPO prediction module 910 analyzes a TPO factor that promotes product use. It is to extract the decision factors of product use by probabilistic analysis of 24 hours a day and living space and situation, ie when and where the product is used. Model the major time and situation factors to predict the frequency of use of the product, and use it as a simulation for product use increase or commercialization.
  • the product recommendation module 920 scans based on the similarity of the three dimensions of the product * user * usage situation to recommend a product suitable for the consumer's characteristics.
  • This recommendation module is an analytical technology that overcomes limitations in recommending products based on the similarity of one standard or the similarity of the two user criteria.
  • the situation can be highly recommended to the users who are in the situation and the pursuit utility. This is the case, for example, without the circumstances in which the apparel product will be used, if the person is unable to recommend the apparel product that he needs and needs.
  • the product information suggestion module 1010 is a module for analyzing the product utility for solving a problem that arises when a consumer is in a certain situation, and for providing services to the consumer with the merchandized information. It is a way to define the problem situation and demonstrate how to resolve the solution goals and solutions. This is a problem-solving scenario.
  • Product features and product benefits are proposed as a problem solving method in situ. We propose differentiated merchandising to TPO.
  • the life value suggestion module 1020 constitutes a product composed of integrated values for each TPO life scene and suggests it. For example, we propose an integrated lifestyle such as food, cooking utensils, and a table in the morning. This is based on the analysis information from the product use TPO prediction module 910. [
  • the 'electronic coupon' refers to a coupon that is transmitted and received in the form of a character barcode, a QR code, an icon, a serial number or the like via the Internet or mobile according to the development of information and communication technology.
  • Dynamic price management methods Electronic coupons include various discounting methods, means, and strategic implications of promotional activities for real-time coupons.
  • Rechargeable electronic coupons are pre-charged with coupon amounts such as gift certificates, while existing coupon amounts are deducted from the retail sales amount or are post-settled, and coupon amounts are immediately deposited into the retail distribution account when using electronic coupons, It means a technique that brings out the effect of settlement.
  • 'E-Wallet' is a kind of electronic payment system implemented on a mobile device to safely utilize digitized value. If you have a smartphone, you can pay anywhere, anytime, even if you do not have a wallet because you have a variety of credit cards or payment methods, such as mobile credit cards.
  • Sales promotion refers to the way in which purchasing behavior is induced by providing specific benefits to the buyer.
  • a typical price off deal reduces the selling price directly and immediately provides an immediate value.
  • a coupon is also a kind of deed guaranteed to be purchased at a price that is reduced by the indicated amount, and provides a delayed discount value.
  • 'Dynamic price management' is a way to organize and manage the product price system in a relatively short period of time. It is a method to actively systemize product prices in accordance with competition situation and demand. In addition, price determination of position setting or market penetration in product introducer is called static price strategy.
  • TPO' is an initial concept of Time Place Occasion, and is a key concept used in the marketing sector to grasp the situation of product use or to segment the market.
  • the TPO uses occasion terms to classify the qualitative content of why among the five, five, and five reasons (who, when, where, why, how)
  • CRM Customer relationship management
  • Retail distribution refers to the most distant distribution channels that sell products or services directly to consumers.
  • Offline retail businesses include department stores, discount stores, chain retailers such as convenience stores and marts, and general retail stores.
  • online retail businesses include Internet shopping malls, mobile shopping, and TV home shopping.
  • O2O online to offline

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Abstract

L'invention concerne un système de service de coupon électronique comprenant : un module de programmation de règles de coupon conçu pour paramétrer une condition d'utilisation de coupon au moyen d'informations sur un lieu d'achat et/ou sur une utilisation du produit provenant d'un client; et un module d'émission de coupon mobile conçu pour émettre un coupon électronique généré en codant la condition d'utilisation de coupon paramétrée pour le client. Le coupon électronique ne peut être utilisé que lorsqu'il satisfait la condition d'utilisation de coupon. Sinon, il est inutilisable.
PCT/KR2018/007816 2017-07-17 2018-07-10 Système et procédé de service de coupon électronique WO2019017638A2 (fr)

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KR10-2017-0090595 2017-07-17
KR1020170090595A KR102002682B1 (ko) 2017-07-17 2017-07-17 전자쿠폰 서비스 방법 - 동태적 가격관리 및 현금결제 운영 시스템

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Cited By (1)

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Publication number Priority date Publication date Assignee Title
CN111400664A (zh) * 2020-03-18 2020-07-10 成都理工大学 基于lbs的移动定向优惠券营销模型构建方法

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KR102495349B1 (ko) 2021-11-15 2023-02-08 사단법인 한국장애인자립협회 블록체인 기반 암호 화폐를 통한 종량제 봉투 결제관리시스템

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KR20040104081A (ko) 2003-06-03 2004-12-10 조규운 전자쿠폰을 이용한 문자메시지 광고장치 및 그 방법
KR20050101118A (ko) * 2005-04-04 2005-10-20 차희장 할인쿠폰을 이용한 전자상거래사이트 운용방법
US9524502B2 (en) * 2007-06-20 2016-12-20 Qualcomm Incorporated Management of dynamic electronic coupons
KR20140039101A (ko) * 2012-09-21 2014-04-01 목포대학교산학협력단 전자 쿠폰 서비스 제공 방법 및 시스템
KR20150030302A (ko) * 2013-09-11 2015-03-20 주식회사 케이티 개인 주문형 쿠폰 발행 방법
KR20170067697A (ko) * 2017-05-29 2017-06-16 조지수 전자 쿠폰 발행/구독 모델을 이용한 전자 쿠폰 사용 시스템 및 방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111400664A (zh) * 2020-03-18 2020-07-10 成都理工大学 基于lbs的移动定向优惠券营销模型构建方法

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KR20190008780A (ko) 2019-01-25
WO2019017638A3 (fr) 2019-02-28
KR102002682B1 (ko) 2019-07-23

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