WO2013047769A1 - Système d'affichage de publicités, procédé associé, programme associé et serveur externe pour publicités - Google Patents

Système d'affichage de publicités, procédé associé, programme associé et serveur externe pour publicités Download PDF

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Publication number
WO2013047769A1
WO2013047769A1 PCT/JP2012/075128 JP2012075128W WO2013047769A1 WO 2013047769 A1 WO2013047769 A1 WO 2013047769A1 JP 2012075128 W JP2012075128 W JP 2012075128W WO 2013047769 A1 WO2013047769 A1 WO 2013047769A1
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Prior art keywords
advertisement
browsing history
file
history information
client
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PCT/JP2012/075128
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English (en)
Japanese (ja)
Inventor
藤枝　勲
岩崎　秀人
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株式会社ネットワークス・プラス
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Publication of WO2013047769A1 publication Critical patent/WO2013047769A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to an advertisement display system using a network, a method thereof, a program thereof, and an external server for advertisement, and in particular, in a case where an advertisement image is distributed on a screen of an Internet site corresponding to a user's browsing history.
  • the present invention relates to an improvement of a suitable advertisement distribution technique.
  • a banner advertisement or the like to be displayed on an advertisement frame of a Web page of an advertisement display site such as a search site, a portal site, or a specialized site with many users is known.
  • Yahoo, msn, mixi, nifty, etc. are known as advertisement display sites. Advertisers post advertisement images related to their products and services on the display screens of those advertisement display sites.
  • the current advertisement distribution has a mechanism as shown in FIG.
  • the Internet 900 includes a terminal used by a user (user) or a plurality of personal computers (personal computers) 911 as advertisement terminals (Yahoo, msn, mixi, etc.) serving as a user terminal 910.
  • a media content operation server 922, an advertisement distribution server (AD server) 924, and an advertisement distribution proxy server 932 of the distribution proxy company 930 are connected.
  • devices such as routers for connection, providers, and the like are well known and are omitted.
  • the media content operation server 922 is a server for displaying the portal site web page 914 on the display 912 of the personal computer 911.
  • content such as news and weather forecasts is displayed on the Web page 914, and an advertisement frame 916 for displaying an advertisement image is provided.
  • the web page 914 can be considered as a medium for displaying an advertisement.
  • the advertisement distribution server 924 receives an advertisement manuscript (creative) file 942 from the advertiser 940 and displays it as an advertisement image in the advertisement space 916 of the web page 914 of the portal site.
  • the file size of the advertisement manuscript file 942 is about 500 Kb to 2 Mb.
  • the advertisement distribution proxy server 932 places an advertisement image in the advertisement frame 916 of the web page 914 of the portal site based on the advertisement manuscript file 942 submitted by the advertiser 940. It is for display.
  • Large-scale portal sites such as Yahoo, msn, mixi, and goo have their own ad distribution server 924, but perform ad distribution for ad display sites that do not have their own ad distribution server.
  • the advertisement delivery proxy server 932 is for this purpose. For example, a company that handles web advertisements such as media rep, a communication carrier type web advertising medium operator, and a communication carrier type web advertising medium operator.
  • a large number of personal computers 911 and media content operation servers 922 are connected to the Internet 900.
  • the advertiser 940 submits the advertisement manuscript file 942 to the advertisement distribution server 924 (or the advertisement distribution proxy server 932). This submission process may also be performed via the Internet 900.
  • the data of the web page 914 is transmitted from the medium content operation server 922 to the personal computer 911.
  • data received by a web browser (not shown) is analyzed, and a web page 914 is displayed on the display 912.
  • the data of the advertisement manuscript file 942 is transmitted from the advertisement distribution server 924 or the advertisement distribution proxy server 932 to the personal computer 911 and displayed on the advertisement frame 916 of the Web page 914.
  • a major portal site about 1,500 to 1,600 advertisements / month are distributed by one company.
  • an advertisement when an advertisement is displayed, if the user can be identified and the browsing history (information such as display, on-mouse, click, etc.) can be used, an advertisement that the user is likely to be interested in is displayed. Can be improved and the advertising effect can be enhanced.
  • Patent Document 1 not only the advertisement related to the attribute of the Internet user is individually presented, but the advertisement presented to the Internet user is sequentially updated based on the reference history of the Internet user with respect to the advertisement.
  • An attribute-based advertisement presentation method and apparatus for the purpose of presenting a useful advertisement to the public are disclosed. According to this, attribute information and its selection frequency are accumulated as an evaluation table corresponding to each advertisement.
  • the attribute information selected and selected from the evaluation table based on the selection frequency is accumulated as an advertisement group table corresponding to each advertisement, and the attribute information of the accessed Internet user is compared with the attribute information of each advertisement in the advertisement group table. Then, an advertisement appropriate for the attribute information of the Internet user is selected and presented.
  • this technique requires a database that stores user attribute information and advertisement display browsing history information for each user ID.
  • Cookie As a technique for realizing advertisement in consideration of user identification and browsing history information without separately requiring a database as described in the background art described in Patent Document 1 described above, Cookie (hereinafter, for convenience to distinguish from the present invention, It is possible to use a method called “Http Cookie”.
  • the portal site assigns an ID to the user, and stores the ID and browsing information as Http Cookie on the user's personal computer or the like.
  • the Http Cookie is stored in a predetermined folder as a text format file, for example.
  • the site checks to see if his Http Cookie is on the user's personal computer.
  • this browsing history information is added to the previous browsing history information. Or browsing history information is updated.
  • a method of adding banner advertisement browsing history information to the Http Cookie and using this information to select a banner advertisement to be displayed on the portal site is conceivable. For example, if the user has previously clicked on a banner advertisement related to a mobile phone from the browsing history of the banner advertisement, if the banner advertisement related to the mobile phone is displayed in the portal site again, the user can There is a high possibility of clicking and showing an effective advertisement display.
  • the so-called “behavioral targeting” method uses not only the cookie given by the portal site but also user attribute information registered on the portal site operator side, and displays the banner advertisement in accordance with them using the advertisement distribution server 924. It is a method of switching on the side. Also, a technique called “retargeting” is to manage whether or not the user clicks on the banner advertisement on the advertisement distribution server 924 side using Http ⁇ ⁇ ⁇ Cookie, user attribute information, click log, etc. This is a technique for displaying a specific banner advertisement to the user who clicked when displaying.
  • the above-described advertising technique based on the background technology is a technique that is possible when advertising display is managed on the portal site side because it uses Http Cookie and user attribute information given to the user by the portal site.
  • the attribute information of the user provided by the user by use registration etc. exists only in the portal site, and since the Http Cookie is related to the domain, only the portal site to which it is attached can be read. .
  • the advertisement distribution that distributes the image data of the target banner advertisement Only in the server 924 or the advertisement delivery proxy server 932, information of Http Cookie cannot be obtained from different domains.
  • an advertiser who publishes a banner advertisement to a portal site advertiser cannot use the attribute information of the user possessed by the advertiser portal site, nor can he use the Http Cookie information provided by the portal site.
  • the advertiser (distribution agency 930 in FIG. 6) identifies the user, what banner advertisement is displayed on the user's personal computer, how many times it is displayed, and the displayed banner advertisement. It is impossible to grasp and manage the browsing history such as whether the user clicked or which advertisement material was clicked, and effective advertisement display cannot be performed.
  • the advertiser uses the banner advertisement manuscript with the existing Flash action script in the banner file as the advertising medium.
  • the portal site In the Cookie folder or Shared Object folder that the portal site generates and manages on the user's computer, access the portal site without permission and add it to information such as browsing history of banner advertisements, or save it to the portal site.
  • An act that violates the corporate privacy policy or an illegal act such as unauthorized use of the registered user ID by any method will be performed.
  • the amount of advertisement display and the display location are designated as equivalent to the broadcasting time of television or radio.
  • the number of clicks for the number of impressions was considered as an advertising effect, but in recent years the final action such as purchase after the user transitions to the advertiser's site after clicking is required as a result and the cost effectiveness of the advertisement is Strictly asked.
  • the advertising menu linked to the user's behavior history managed by the distribution server on the distribution media
  • the advertisement display unit price commonly referred to as impression unit price
  • the present invention has been made in view of the above points, and its purpose is to access user information possessed by an advertisement posting site such as a portal site and cookie information provided, stored, and managed by the advertisement placement site.
  • Advertisers can place and display banner ads in the past, regardless of whether they are distributed from any ad distribution server or posted on any advertising site, and the banner ads are displayed.
  • the advertiser plans and performs effective advertisement display according to the browsing histories of all users.
  • Another object is to display an advertisement effectively without causing an increase in development costs, equipment costs, and an increase in the burden on advertisers.
  • the present invention is an advertisement display system for displaying an advertisement image included in an advertisement manuscript file transmitted to a client through a network on a Web page as an advertisement medium transmitted from the medium content operation server to the client through the network.
  • the advertisement manuscript file includes a plurality of advertisement images, and an advertisement external server having a domain different from the domain of the medium content operation server is prepared, and the advertisement external server includes the Web
  • an external file is prepared that is transmitted to and executed by the client and stores advertisement browsing history information relating to the browsing history of the advertisement image in the client, and displays the advertisement image
  • the advertisement manuscript frame is referred to. And performing display setting of a plurality of advertisement images contained in the file.
  • Another invention is an advertisement display system for displaying an advertisement image included in an advertisement manuscript file transmitted to a client through a network on a Web page as an advertisement medium transmitted from the medium content operation server to the client through the network.
  • the advertisement manuscript file includes a plurality of advertisement images, and the advertisement image is displayed on the Web page on the advertisement external server having a domain different from the domain of the medium content operation server.
  • An external file to be transmitted / executed to the client, and the external file is a data storage file for setting a data storage file for storing advertisement browsing history information relating to a browsing history of advertisement images in the client to the client Setting means, and the advertisement manuscript file.
  • the external file reading means for reading the external file to the client when the advertisement image is displayed on the Web page, and either the external file or the advertisement manuscript file is
  • Display setting means for setting display of a plurality of advertisement images included in the advertisement manuscript file with reference to the data storage file when displaying the advertisement image on the client, and advertisement browsing of the data storage file
  • a data storage file updating means for updating history information is provided.
  • the advertisement image is an image reproduced by Flash
  • the external file and its reading means are swf files created by Flash
  • the data storage file is Flash It is characterized by being a Shared Object created in
  • an advertisement browsing history information transmitting means for transmitting advertisement browsing history information stored in the data storage file to the advertisement external server is prepared in the advertisement manuscript file or the external file.
  • an advertisement browsing history information database that accumulates advertisement browsing history information of a large number of clients transmitted by the advertisement browsing history information transmitting means in the advertisement external server, and advertisement browsing history information of the advertisement browsing history information database
  • An advertisement browsing history information analysis means for analyzing and extracting advertisement browsing trends of a large number of clients is provided.
  • Still another invention is an advertisement display method for displaying an advertisement image on a Web page as an advertisement medium provided to a client from a medium content operation server via a network, wherein an advertisement manuscript file including a plurality of advertisement images is used for advertisement.
  • Still another invention is an advertisement display program for displaying an advertisement image on a Web page as an advertisement medium provided to a client from a medium content operation server via a network, and having a domain different from the domain of the medium content operation server
  • External file reading means for reading an external file prepared in an external server for advertisement to the client, executing the read external file, and advertisement browsing history information related to browsing history of past advertisement images in the client as a data storage file
  • the advertisement browsing history information storage means to store, when displaying the advertisement image on the client, a plurality of advertisement manuscript files included in the advertisement manuscript file transmitted from the server for advertisement to the client with reference to the data storage file
  • Display settings for image display settings Means based on the browsing history of the advertisement image at the client the advertisement image is displayed, characterized in that it comprises a, advertisement viewing history information updating means for updating the advertisement viewing history information of the data storage file.
  • Still another invention is an external server for advertisement used when displaying an advertisement image on a Web page as an advertisement medium provided to a client from a medium content operation server via a network, and the domain of the medium content operation server
  • the advertisement browsing history information related to the browsing history of past advertisement images in the client is stored as a data storage file, which is read and executed by the client when the advertisement image is displayed on the client.
  • the advertisement external server includes the advertisement browsing history information database and the advertisement browsing history information analyzing means.
  • the present invention when displaying a web page of an advertisement posting site, an external file transmitted from an external server of a domain different from that of the advertisement insertion site is executed, a shared object is assigned to the user terminal, and this sharing is performed.
  • the user's individual advertisement browsing history information is stored in the object.
  • display settings are made with reference to the advertisement browsing history information. Therefore, an advertisement image corresponding to each user's interest can be displayed, thereby improving the advertisement effect. be able to.
  • Example 1 of this invention It is a block diagram which shows the whole structure of Example 1 of this invention. It is a flowchart which shows the operation
  • the Internet 100 includes a large number of personal computers 111 as user terminals 110, a media content operation server 122, an advertisement distribution server 124, and a distribution agency of an advertisement posting site 120 such as a portal site such as Yahoo, msn, mixi. 130 advertisement delivery proxy servers 132 are connected.
  • a portal site such as Yahoo, msn, mixi. 130 advertisement delivery proxy servers 132
  • devices such as routers for connection, providers, and the like are well known and are omitted.
  • the user terminal 110, the advertisement posting site 120, and the distribution agency 130 are actually connected to the Internet 100.
  • a display 112 and a keyboard 113 are connected to the personal computer 111.
  • a printer or the like is connected if necessary.
  • Such a configuration of the user terminal 110 is known.
  • various known devices such as a mobile phone, a portable information terminal, and a game machine are applicable in addition to the personal computer 111.
  • the media content operation server 122 is a server for displaying a web page 114 as an advertising medium on the display 112 of the user terminal 110.
  • the web page 114 displays content such as news and weather forecasts, and further includes an advertisement frame 116 for displaying advertisements.
  • the advertisement distribution server 124 is a server for displaying an advertisement image in the advertisement frame 116 of the web page 114.
  • the server system of the advertisement posting site 120 and the distribution agency 130 is used as it is as it is, and no new capital investment is required.
  • the advertisement manuscript from the advertiser 140 is submitted to the advertisement distribution server 124 or the advertisement distribution proxy server 132 as an advertisement flash banner file 142 created using Flash (registered trademark). This is displayed in the advertising space 116 of the web page 114 of the portal site.
  • the advertisement flash banner file 142 of this embodiment includes a plurality of advertisement images 142A to 142C and a swf reading program (script) 142P for reading an external swf file to be described later.
  • an external server 200 having a domain different from the advertisement posting site 120 is prepared.
  • the advertisement flash banner file 142 described above performs two-way communication with the external server 200.
  • the external server 200 may be any server as long as the domain is different.
  • a server of a management company that provides the advertisement distribution service of the present invention is used.
  • an external swf file 202 is prepared.
  • the external swf file 202 is a program (script) that is read and executed by the personal computer 111 when the homepage of the advertisement posting site 120 is displayed.
  • the shared object setting program 202A displays the shared object 118 on the personal computer 111 when the user terminal 110 first accesses the advertisement posting site 120 and displays an advertisement (impression). It is a program for setting and giving together with each ID.
  • the display image setting program 202B reads the already set shared object 118 when the user terminal 110 accesses the advertisement posting site 120 for the second time or later and displays an advertisement, and displays an advertisement image corresponding to the content. It is a program for selecting and displaying.
  • the shared object update program 202C is a program for adding or updating information (displayed as “advertisement browsing history information”) such as advertisement image display, on-mouse, and click on the user terminal 110 to the shared object 118.
  • a Shared Object 118 which is a shared object 118, is stored in the user terminal 110 (for example, a hard disk) by executing the external swf file 202 of the external server 200, and stores information for each terminal like a browser cookie. It has.
  • the advertiser 140 submits the advertisement Flash banner file 142 to the advertisement distribution server 124.
  • the advertisement Flash banner file 142 includes three advertisement images 142A to 142C shown in FIG.
  • the advertisement image 142A is an advertisement related to an automobile
  • the advertisement image 142B is an advertisement related to a beverage
  • the advertisement image 142C is an advertisement related to a smartphone.
  • advertisements belonging to the same type are displayed from past advertisement browsing history information in the user terminal 110 will be described.
  • the media content operation server 122 transmits the media content of the web page 114 of the advertisement posting site 120 via the Internet 100 to the user terminal. 110 (step SB).
  • the advertisement distribution server 132 also transmits the advertisement Flash banner file 142, which is an advertisement image displayed in the advertisement frame 116, to the user terminal 110 through the Internet 100 (step SB).
  • a web browser is executed by the personal computer 111, the medium content and the advertisement Flash banner file 142 are read through the Internet 100 and displayed (step SC).
  • an HTTP Cookie associated with the domain of the media content operation server 122 is assigned to a predetermined folder of the personal computer 111, and if necessary, reading and updating are performed. This technique is well known.
  • the swf reading program 142P included in the advertisement Flash banner file 142 is executed to request the external server 200 to transmit the external swf file 202 (step SD).
  • the external server 200 transmits the external swf file 202 to the user terminal 110 in response to the request (Step SE).
  • the method of Japanese Patent No. 4731814 can be used.
  • the external swf file 202 received by the personal computer 111 is executed.
  • the shared object setting program 202A is executed, and when the shared object 118 is not assigned (No in step SF), the assignment is performed together with the ID (step SG). That is, a shared object 118 that functions as a Shared object associated with the domain of the external server 200 is given. Thereafter, a preset advertisement image, for example, the advertisement image 142A is displayed (step SH).
  • step SI the display image setting program 202B is executed, and the shared object 118 already assigned to the personal computer 111 is read and displayed according to its contents.
  • An advertisement image to be selected is selected and displayed (step SI). For example, if the shared object 118 has advertisement browsing history information indicating that an advertisement related to a smartphone has been clicked, the user can be considered interested in the smartphone, so that the advertisement image 142C related to the smartphone is also displayed this time. is there. Note that the browsing history also includes information about the reverse of what kind of advertisement is clicked, that is, which advertisement is not clicked.
  • Advertisement browsing history information such as whether or not the user clicked on the displayed advertisement image is recorded in the shared object 118 by the shared object update program 202C of the external swf file 202, and is updated (addition or rewriting of information) ( Step SJ).
  • a specific program example for giving a cookie is as follows.
  • the first sentence indicates the start of the description of the HTTP header part
  • the second sentence indicates that a cookie named “CookieCK” is set
  • the third sentence indicates the end of the HTTP header description.
  • “CookieCK” is the name of the Http Cookie stored in the user terminal 110 given in the cookie.
  • the Http Cookie information of the advertisement posting site 920 stored in the user terminal 910 is used when the web page 914 of the advertisement posting site 920 is displayed. For example, when an input of an ID or password is requested when displaying the Web page 914, such input is automatically performed using Http Cookie.
  • the company's privacy policy is such that the Http Cookie is accessed without using the advertisement posting site without permission. Doing an act that is contrary or illegal.
  • the advertisement distribution server 124 Since the advertisement Flash banner file 142 reads the external swf file 202 of the external server 200, the shared object 118 that is given to the user terminal 110 that has viewed the distributed advertisement Flash banner file 142 reads the media content operation server 122 or the advertisement distribution server. It is generated in association with the domain “ExtSvr.com” of the external server 200, not the domain “DlvSvr.com” of 124.
  • the advertisement posting site 120 has a security policy, and a third party company uses Shared Object as Http Cookie as “DlvSvr.com” which is the domain of the media content operation server 122 or the advertisement distribution server 124. Even if it is prohibited, the shared object 118 can be used as the shared object 118 by avoiding it. The shared object 118 as the shared object 118 can also be used in common for different advertisement Flash banner files distributed from a server different from the advertisement distribution server 124.
  • the domain of the media content operation server 122 or the advertisement distribution server 124 is “DlvSvr.com” and the domain of the external server 200 is “ExtSvr.com”, the following underline is shown. .
  • the advertisement manuscript file 942 is distributed from the advertisement distribution server 924 in the conventional method of FIG. C: ⁇ Documents and Settings ⁇ [user name] ⁇ Application Data ⁇ Macromedia ⁇ Flash Player ⁇ #Shared Objects ⁇ DlvSvr.com ⁇ CookieCK.sol It becomes.
  • the advertisement Flash banner file 142 is distributed from any advertisement distribution server.
  • the advertisement Flash banner file 142 of the advertisement distribution server 124 includes a plurality of advertisement image data.
  • the advertisement Flash banner file 142 is executed, and the external swf file 202 is read from the external server 200 and executed.
  • the shared object 118 associated with the domain of the server 200 is assigned, read, and updated.
  • the user terminal 110 selects an advertisement image based on the advertisement browsing history information of the shared object 118 from the plurality of advertisement images included in the advertisement Flash banner file 142 received from the advertisement distribution server 124. It is selected and displayed in the advertising space 116 of the web page 114.
  • the advertising media side can reduce development costs and equipment costs to meet advanced needs such as targeting each user's behavior, and only specific segmented advertising space (impressions). Can be eliminated, and the vicious circle that the advertising value of the entire medium is reduced can be resolved.
  • the user information that the advertisement posting site 120 has and the cookie information that the advertisement posting site 120 grants, stores, and manages are not accessed, and there is no influence.
  • the existing advertisement distribution server 124 and the advertisement distribution proxy server 132 can be effectively used as they are.
  • the shared object 118 can be used regardless of which advertisement distribution server 124 is used to transmit the advertisement Flash banner file 142 to the user terminal 110 and whether an advertisement is posted on any advertisement posting site 120. , Can be used in common.
  • the server of an existing advertisement distribution service company is used as the external server 200, effective advertisement display can be performed without incurring an increase in development costs, equipment costs, and an increase in advertiser burden. .
  • Embodiment 2 of the present invention will be described with reference to FIGS. 3 (A) to (E).
  • This embodiment is an example of various advertisement image display modes.
  • Such a setting change can be performed by changing the display image setting program 202B of the external swf file 202 of the external server 200.
  • FIG. 3 (A) shows the above-described case, and when there is a history of clicking the advertisement image G10 of the smartphone in the shared object 118 of the user terminal 110, the user is considered to be interested in the smartphone. Also this time, the advertisement image G12 of the smartphone is displayed on the advertisement frame 116 of the web page 114 of the advertisement posting site 120.
  • FIG. 3 (B) is an example in which the advertisement image G22 of the smartphone is also displayed this time when there is a history of continuously clicking the advertisement images G20 and G21 of the smartphone.
  • the fact that the advertisement image of the same category is clicked a plurality of times is considered to be more interested in the advertisement of the category than when the number of clicks is one.
  • FIG. 3C shows an example in which an advertisement image of a related category is displayed instead of the same category, and an advertisement image G32 of a suitcase is displayed when there is a history of clicking on the advertisement image G30 related to travel. is there.
  • FIG. 3D is an example in which the previous display image and the current display image have an orderly relationship.
  • the advertisement image G40 is clicked, the user performs a donation action, and then the thank-you advertisement image G41. Assume that is displayed.
  • an advertisement image G42 that displays the total amount of donations is displayed.
  • FIG. 3E shows an example in which a plurality of advertisement images are sequentially displayed.
  • Flash has a function called “Timeline”, and when content is arranged on the time axis, it can be played back in the arrangement order.
  • the advertisement images G51 to G54 are files arranged on the timeline, the advertisement images are displayed in the order of G51 ⁇ G52 ⁇ G53 ⁇ G54.
  • the tire advertisement image G51 and the car navigation advertisement image G53 related to the advertisement image G50 are selected from the advertisement images G51 to G54, and these are displayed on the timeline.
  • FIG. 4 shows a system configuration of the present embodiment, in which an advertisement browsing history information transmission program 202D is added to the external swf file 202 of the external server 200 shown in the embodiment, and further, the advertisement browsing history An information database 210 and an advertisement browsing history information analysis program 212 are also prepared.
  • the external swf file 202 is read into the personal computer 111 of the user terminal 110 in the same manner as in the above embodiment.
  • the advertisement browsing history information transmission program 202D is also executed, and the advertisement browsing history information included in the shared object 118 of the personal computer 111 is transmitted to the external server 200 via the Internet 100.
  • the external server 200 stores the received advertisement browsing history information in the database 210.
  • the advertisement browsing history information of a large number of users is accumulated in the advertisement browsing history information database 210.
  • the collected advertisement browsing history information is analyzed by the advertisement browsing history information analysis program 212, and advertisement browsing tendencies of many users are extracted. Then, using this extraction result, an advertisement image is selected or a timeline is changed.
  • the figure is an example of an advertisement image of a car.
  • the advertisement images GMS, GSS, and GCS are all cases where the vehicle type is a sedan, and the advertisement images GMW, GSW, and GCW are cases where the vehicle type is a wagon.
  • the advertisement images GMS and GMW have a mountain background, the advertisement images GSS and GSW have a sea background, and the advertisement images GCS and GCW have a city background.
  • These advertisement images GMS, GSS, GCS, GMW, GSW, and GCW are submitted from the advertiser 140 as the advertisement Flash banner file 142 to the advertisement distribution server 124 or the advertisement distribution proxy server 132, and further transmitted to the user terminal 110.
  • the advertiser can display the advertisement image GMS of the mountain landscape.
  • display of advertisement images GCS and GCW of GMW and urban landscape is deleted (the advertisement images GMS, GMW, GCS, and GCW are deleted from the advertisement Flash banner file 142), or the number of times and time of display are shortened (advertisement Flash banner file 142 Display time change).
  • the advertisement image GSW of the wagon among the advertisement images GSS and GSW of the seascape is selected. Select to display or increase the number of display times and display time.
  • the present embodiment it is possible to display an advertisement image considering both the advertisement browsing tendency of a large number of users and the advertisement browsing history of the user, and as a whole, the advertisement effect can be further improved. Can do.
  • Embodiment 4 of the present invention will be described with reference to FIG.
  • This embodiment shows another example of the arrangement in which the program is placed on the advertisement side or the external server side.
  • the display image setting program 202B and the shared object update program 202C are arranged in the external swf file 202 of the external server 200, but FIG.
  • the banner file 142 is arranged as a display image setting program 142Q and a shared object update program 142R. Both the advertisement flash banner file 142 and the external swf file 202 are read into the user terminal 110. Therefore, if the shared object setting program 202A is read from the external server 200 and the shared object 118 is set, the same operation and effect as in the first embodiment can be obtained. Even if one of the display image setting program and the shared object update program is arranged in the external swf file 202 and the other is arranged in the advertisement flash banner file 142, the same effect can be obtained.
  • 5B is an example in which an advertisement browsing history information transmission program 142S is provided in the advertisement Flash banner file 142 instead of the advertisement browsing history information transmission program 202D in the embodiment of FIG. Also by this, the same effect as in FIG. 4 can be obtained. 5A and 5B may be combined. In FIG. 4 or FIG. 5B, one of the display image setting program 202B and the shared object update program 202C is used as an advertisement flash banner file. 142 may be arranged.
  • the advertisement image may be various combinations such as text only, still image or moving image, text and still image, and any combination may be used for the purpose of advertisement. It is also applicable to.
  • the mode of replacement or change of the advertisement image is also arbitrary, and is not limited to the above embodiment.
  • the program shown in the above embodiment is an example, and the present invention is not limited to this. Also, using Flash does not prevent you from using other software or languages.
  • the external server 200 may be any server as long as it is a domain different from the advertisement posting site 120. For example, the advertisement delivery proxy server 132 shown in FIG. You may do it.
  • the user terminal is a personal computer. However, the present invention can be applied to various types such as a mobile phone, a smartphone, a PDA, and a game machine.
  • the current advertisement distribution system can be used as it is, it is possible to easily replace a creative that is an advertisement image according to the interest of the user or the request of the advertiser. This is effective for banner advertisements.

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  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

L'invention a pour objectif de réaliser un affichage de publicité efficace correspondant à l'historique de navigation publicitaire d'un utilisateur sans accéder aux informations utilisateur détenues par un site d'hébergement de publicités ni aux informations de cookies qui sont attribuées, enregistrées ou gérées par le site d'hébergement de publicités. Pour ce faire, en lisant dans un fichier swf externe (202) à partir d'un serveur externe (200) afin d'exécuter celui-ci sur un terminal utilisateur (110), un objet partagé qui est associé à un domaine différent d'un cookie d'un site d'hébergement de publicités qui a été associé au domaine d'un site d'hébergement de publicités (120), à savoir le domaine du serveur externe (200), est attribué en tant qu'objet partagé (118) au terminal utilisateur (110). Au moyen de l'objet partagé (118), les informations d'historique publicitaire relatives à une publicité de l'utilisateur sont référencées afin de réaliser un affichage de publicité d'après celles-ci.
PCT/JP2012/075128 2011-09-30 2012-09-28 Système d'affichage de publicités, procédé associé, programme associé et serveur externe pour publicités WO2013047769A1 (fr)

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JP2011-216057 2011-09-30
JP2011216057A JP2013077119A (ja) 2011-09-30 2011-09-30 広告表示システム，その方法，そのプログラム，広告用外部サーバ

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WO2013047769A1 true WO2013047769A1 (fr) 2013-04-04

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JP2017037536A (ja) * 2015-08-11 2017-02-16 納富　誠治 情報共有システム

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CN107480124A (zh) * 2017-07-05 2017-12-15 小草数语（北京）科技有限公司 广告投放方法和装置
JP2019040565A (ja) * 2017-08-29 2019-03-14 Ｎｅｃパーソナルコンピュータ株式会社 電子機器及び広告表示方法並びに広告表示プログラム
JP6810184B2 (ja) * 2019-03-20 2021-01-06 ヤフー株式会社 算出装置、算出方法及び算出プログラム
JP7186322B1 (ja) 2022-04-18 2022-12-08 Ｇｍｏアドマーケティング株式会社 情報処理装置、情報処理方法、及びプログラム

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