JP5053298B2 - モバイル装置上に広告を行うためのシステム - Google Patents
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Description
本出願は、2006年3月6日に出願された米国仮出願第60/779,840号の利益を主張するものであり、該出願は引用により本明細書に組み入れられる。
本明細書は一般に、モバイル装置上に広告を行うための、一般的にシステムと呼ばれるシステム及び方法に関し、より具体的には、排他的な意味ではないが、特定の通信事業者のモバイル装置を対象とした広告を行うことに関する。
Claims (15)
- モバイル装置上に広告を行うための方法であって、
サービスプロバイダのコンピュータシステムにおいて、モバイルネットワークに接続されたモバイル装置からの要求を識別するステップと、
前記サービスプロバイダのコンピュータシステムにおいて、前記モバイル装置が接続されているモバイルネットワーク事業者を特定するステップと、
プロセッサによって、前記要求及び前記モバイルネットワーク事業者を対象とした広告を、前記モバイルネットワーク事業者の識別、及び前記広告のデータフィールドに基づいて識別するステップであって、それぞれの広告は前記広告と前記モバイルネットワーク事業者を関連付けるデータを含むものであるステップと、
前記サービスプロバイダのコンピュータシステムから前記広告を前記モバイル装置に提供するステップと、
を含むことを特徴とする方法。 - 前記要求はキーワードを検索するための要求である、
ことを特徴とする請求項1に記載の方法。 - 前記広告は前記キーワードを対象とする、
ことを特徴とする請求項2に記載の方法。 - 前記要求及び前記モバイルネットワーク事業者を対象とする広告を識別するステップは、
前記モバイルネットワーク事業者がサポートする表示技術を識別するステップと、
前記広告を画定するデータを、前記モバイルネットワーク事業者にサポートされている前記表示技術のデータに適合するように符号化するステップと、
をさらに含む、
ことを特徴とする請求項1に記載の方法。 - 前記広告は動的に適合される、
ことを特徴とする請求項4に記載の方法。 - 前記表示技術は、WML、XHTML、iMode HTML、又はcHTMLのうちの少なくとも1つを含む、
ことを特徴とする請求項4に記載の方法。 - 前記モバイル装置はモバイル電話を含む、
ことを特徴とする請求項1に記載の方法。 - 広告をモバイルネットワーク事業者に対象設定するための方法であって、
収益創出者のコンピュータシステムにおいて、キーワードを識別するステップと、
前記収益創出者のコンピュータシステムにおいて、複数のモバイルネットワークの複数のモバイルネットワーク事業者を識別するステップと、
前記収益創出者のコンピュータシステムにおいて、広告を識別するステップと、
前記収益創出者のコンピュータシステムにおいて、前記広告を、前記複数のモバイルネットワーク事業者の中の1つ前記モバイルネットワーク事業者及び前記キーワードに対象設定するステップと、
前記モバイル装置が、前記複数のモバイルネットワーク事業者の中の前記モバイルネットワーク事業者によって運営されている前記複数のモバイルネットワークの中の前記モバイルネットワークに接続されているとき、ユーザが前記モバイル装置を用いて前記キーワードを検索することに応答して、前記モバイル通信事業者に属するモバイル装置に前記広告を提供し、前記モバイルデバイスが前記複数のモバイルネットワークの中の他のモバイルネットワークに接続されているとき、前記広告を前記モバイル装置に提供しないステップと、
を含むことを特徴とする方法。 - 前記広告を、前記モバイルネットワーク事業者及び前記キーワードに対象設定するステップは、
前記モバイルネットワークの表示技術を識別するステップと、
前記モバイルネットワークの前記表示技術のデータに前記広告を画定するデータを適合させるように符号化するステップと、
をさらに含む、
ことを特徴とする請求項8に記載の方法。 - 前記広告は、前記ユーザが前記キーワードを含むリンクをクリックする時に前記モバイル装置に提供される、
ことを特徴とする請求項8に記載の方法。 - 前記広告は、前記キーワードに対応する検索結果の組と共に前記モバイル装置に提供される、
ことを特徴とする請求項8に記載の方法。 - 前記モバイル装置はモバイル電話を含む、
ことを特徴とする請求項8に記載の方法。 - 前記広告を前記モバイルネットワーク事業者及び前記キーワードに対象設定するステップは、前記広告に関連して入札額を前記キーワード及びモバイルネットワーク事業者に関連付けるステップをさらに含む、
ことを特徴とする請求項8に記載の方法。 - 前記入札額は、前記広告が前記モバイル装置上に表示された時に、前記広告の所有者が支払う金額を含む、
ことを特徴とする請求項8に記載の方法。 - モバイル装置上に広告を行うためのシステムであって、
要求と、モバイル通信事業者データと、それぞれの広告をそれぞれのモバイルネットワーク事業者に関連付けるデータを含む広告データとを記憶するメモリと、
モバイル装置と通信を行うために、前記メモリに作動可能に接続されたインタフェースと、
前記メモリ及び前記インタフェースに作動可能に接続された、命令を実行するためのプロセッサと、
を備え、
前記プロセッサは、前記インタフェースを介して前記モバイル装置から要求を受信し、該モバイル装置が属するモバイル通信事業者に関する前記モバイル通信事業者データを特定し、前記それぞれの広告と前記それぞれのモバイルネットワークの間の前記関連に基づいて前記要求及び前記モバイル通信事業者データを対象とする前記広告データを識別し、前記インタフェースを介して前記広告データを前記モバイル装置へ通信する、
ことを特徴とするシステム。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US77984006P | 2006-03-06 | 2006-03-06 | |
US60/779,840 | 2006-03-06 | ||
PCT/US2007/005217 WO2007103094A2 (en) | 2006-03-06 | 2007-02-28 | System for serving advertisements over mobile devices |
Publications (2)
Publication Number | Publication Date |
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JP2009529728A JP2009529728A (ja) | 2009-08-20 |
JP5053298B2 true JP5053298B2 (ja) | 2012-10-17 |
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Application Number | Title | Priority Date | Filing Date |
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JP2008558303A Active JP5053298B2 (ja) | 2006-03-06 | 2007-02-28 | モバイル装置上に広告を行うためのシステム |
Country Status (6)
Country | Link |
---|---|
US (11) | US20070264987A1 (ja) |
EP (1) | EP1999703A4 (ja) |
JP (1) | JP5053298B2 (ja) |
KR (1) | KR20080099306A (ja) |
CN (1) | CN101401118A (ja) |
WO (1) | WO2007103094A2 (ja) |
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- 2007-02-28 KR KR1020087021632A patent/KR20080099306A/ko not_active Application Discontinuation
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2013
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2014
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2017
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US8996405B2 (en) | 2015-03-31 |
US20110093332A1 (en) | 2011-04-21 |
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WO2007103094A3 (en) | 2007-10-25 |
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US20170228780A1 (en) | 2017-08-10 |
US8660896B2 (en) | 2014-02-25 |
US20070288318A1 (en) | 2007-12-13 |
US8494906B2 (en) | 2013-07-23 |
US20070266014A1 (en) | 2007-11-15 |
US20070288317A1 (en) | 2007-12-13 |
US20140108147A1 (en) | 2014-04-17 |
JP2009529728A (ja) | 2009-08-20 |
US20070287458A1 (en) | 2007-12-13 |
US20070270188A1 (en) | 2007-11-22 |
WO2007103094A2 (en) | 2007-09-13 |
US20150073905A1 (en) | 2015-03-12 |
US7917392B2 (en) | 2011-03-29 |
EP1999703A4 (en) | 2011-09-21 |
US8185438B2 (en) | 2012-05-22 |
US20070270130A1 (en) | 2007-11-22 |
CN101401118A (zh) | 2009-04-01 |
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