WO2011081480A3 - 시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법 - Google Patents

시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법 Download PDF

Info

Publication number
WO2011081480A3
WO2011081480A3 PCT/KR2010/009570 KR2010009570W WO2011081480A3 WO 2011081480 A3 WO2011081480 A3 WO 2011081480A3 KR 2010009570 W KR2010009570 W KR 2010009570W WO 2011081480 A3 WO2011081480 A3 WO 2011081480A3
Authority
WO
WIPO (PCT)
Prior art keywords
contents
broadcast contents
advertisement
broadcast
paid
Prior art date
Application number
PCT/KR2010/009570
Other languages
English (en)
French (fr)
Other versions
WO2011081480A9 (ko
WO2011081480A2 (ko
Inventor
김기연
Original Assignee
Kim Ki Yeon
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kim Ki Yeon filed Critical Kim Ki Yeon
Priority to CN201080060385.0A priority Critical patent/CN103380617B/zh
Priority to JP2012547033A priority patent/JP5750451B2/ja
Priority to EP10841312.1A priority patent/EP2521354A4/en
Publication of WO2011081480A2 publication Critical patent/WO2011081480A2/ko
Publication of WO2011081480A3 publication Critical patent/WO2011081480A3/ko
Publication of WO2011081480A9 publication Critical patent/WO2011081480A9/ko
Priority to US13/540,470 priority patent/US8893175B2/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/237—Communication with additional data server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25875—Management of end-user data involving end-user authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47211—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting pay-per-view content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6547—Transmission by server directed to the client comprising parameters, e.g. for client setup
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H04N5/45—Picture in picture, e.g. displaying simultaneously another television channel in a region of the screen

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

본 발명은 IPTV나 PC에서 유료 방송콘텐츠(contents)를 시청하고자 하는 고객이 광고수신 허용을 선택한 경우, 방송서비스 제공자가 고객으로부터 시청료를 받는 대신에 사전에 광고비를 낼 것을 약속한 광고주로부터 돈을 받고, 고객에게는 유료 방송콘텐츠를 전송한 후에 일정 주기로 화면분할 기술을 적용하여 메인인 방송콘텐츠와는 상관없이 분할된 화면을 생성하여 광고주의 광고 콘텐츠를 제공하는 방법에 관한 것이다.
PCT/KR2010/009570 2009-12-31 2010-12-30 시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법 WO2011081480A2 (ko)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CN201080060385.0A CN103380617B (zh) 2009-12-31 2010-12-30 根据收视者的广告播放许可免费广播收费内容的方法
JP2012547033A JP5750451B2 (ja) 2009-12-31 2010-12-30 視聴者の広告許容によって有料放送コンテンツを無料で提供する放送サービス方法
EP10841312.1A EP2521354A4 (en) 2009-12-31 2010-12-30 METHOD FOR A BROADCASTING SERVICE FOR THE FREE DELIVERY OF PAID BROADCAST CONTENTS EVERYONE AFTER PUBLISHING A PUBLISHER
US13/540,470 US8893175B2 (en) 2009-12-31 2012-07-02 System and method of broadcasting pay-per-view contents

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020090136270A KR101092810B1 (ko) 2009-12-31 2009-12-31 시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법
KR10-2009-0136270 2009-12-31

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US13/540,470 Continuation US8893175B2 (en) 2009-12-31 2012-07-02 System and method of broadcasting pay-per-view contents

Publications (3)

Publication Number Publication Date
WO2011081480A2 WO2011081480A2 (ko) 2011-07-07
WO2011081480A3 true WO2011081480A3 (ko) 2011-11-10
WO2011081480A9 WO2011081480A9 (ko) 2012-01-12

Family

ID=44227066

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/009570 WO2011081480A2 (ko) 2009-12-31 2010-12-30 시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법

Country Status (6)

Country Link
US (1) US8893175B2 (ko)
EP (1) EP2521354A4 (ko)
JP (1) JP5750451B2 (ko)
KR (1) KR101092810B1 (ko)
CN (1) CN103380617B (ko)
WO (1) WO2011081480A2 (ko)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101202570B1 (ko) * 2012-03-05 2012-11-19 곽상기 피피엘 광고 시스템 및 이를 이용한 광고방법
KR101588657B1 (ko) * 2012-06-05 2016-01-29 주식회사 케이티 광고를 표시하는 장치 및 방법, 그리고 광고 서버
CN104349212A (zh) * 2013-07-29 2015-02-11 上海帛茂信息科技有限公司 播放广告与视频内容的方法以及实现该方法的电子设备
CN106210913B (zh) * 2016-08-09 2019-07-23 北海爱飞数码科技有限公司 具有安全支付功能的电视机系统
CN107139211B (zh) * 2017-05-26 2020-06-30 上海思依暄机器人科技股份有限公司 一种家用机器人的成本回收控制方法和装置
US11551645B2 (en) 2018-06-07 2023-01-10 Sony Interactive Entertainment Inc. Information processing system, information processing method, and computer program
CN110717773A (zh) * 2018-07-12 2020-01-21 上海广润广告有限公司 一种基于广告推送的营销管理系统
CN108882048A (zh) * 2018-07-16 2018-11-23 聚好看科技股份有限公司 电视购票处理方法、装置、电视及可读存储介质
KR20200110035A (ko) 2019-03-15 2020-09-23 김기연 시청자 맞춤형 크로스 미디어 광고방법
KR20210071351A (ko) * 2019-12-06 2021-06-16 삼성전자주식회사 디스플레이 시스템, 디스플레이 시스템 제어방법 및 디스플레이 장치

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20080065589A (ko) * 2005-09-02 2008-07-14 에이더블유에스 컨버전스 테크놀로지스, 아이엔씨 광고에 대한 사용자 제어를 위한 시스템, 방법, 장치 및컴퓨터 매체
KR20080090165A (ko) * 2007-04-04 2008-10-08 삼성전자주식회사 Ｐｉｐ를 이용한 디지털 방송 제공 시스템, 장치 및 방법
KR20090051523A (ko) * 2007-11-19 2009-05-22 김명선 방송통신융합 환경에서의 시청자 선택에 의한 광고시스템및 광고방법

Family Cites Families (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6400996B1 (en) * 1999-02-01 2002-06-04 Steven M. Hoffberg Adaptive pattern recognition based control system and method
JP2000250944A (ja) * 1998-12-28 2000-09-14 Toshiba Corp 情報提供方法、情報提供装置、情報受信装置、並びに情報記述方法
AU4711601A (en) * 1999-12-10 2001-07-03 United Video Properties, Inc. Systems and methods for coordinating interactive and passive advertisement and merchandising opportunities
JP2002157516A (ja) * 2000-11-17 2002-05-31 Hitachi Ltd 広告情報提供方法及びその装置
EP1276318A1 (en) * 2001-07-13 2003-01-15 Tv-Lab S.p.a. Method and apparatus for transmitting, receiving and displaying information in an interactive television system
JP2003078898A (ja) * 2001-09-04 2003-03-14 Sony Corp 番組配信システム、番組配信装置および番組配信方法
US20030149618A1 (en) * 2002-02-01 2003-08-07 Microsoft Corporation Flexible dynamic advertising
US20030149574A1 (en) * 2002-02-05 2003-08-07 Rudman Daniel E. Method for providing media consumers with total choice and total control
JP2003242371A (ja) * 2002-02-19 2003-08-29 Fujitsu Ltd 情報配信方法及びコンピュータプログラム
JP2003289518A (ja) * 2002-03-27 2003-10-10 Toppan Printing Co Ltd サーバ及びｃｍ番組出力装置、視聴料金管理方法
JP3968515B2 (ja) * 2002-08-07 2007-08-29 ソニー株式会社 電子機器装置及びプログラム生成方法
JP4338510B2 (ja) * 2003-12-17 2009-10-07 株式会社オーエン 映像コンテンツ配信装置及びそのシステム
US20060007955A1 (en) * 2004-07-06 2006-01-12 Kotzin Michael D Communication network capacity allocation method
JP4710350B2 (ja) * 2005-02-23 2011-06-29 ソニー株式会社 Ｃｍ付加情報供給方法、ｃｍ付加情報供給装置、ｃｍ付加情報受給装置及びｃｍ付加情報供給システム
JP4764224B2 (ja) * 2006-03-29 2011-08-31 富士通株式会社 有料コンテンツ配信システムにおける広告閲覧による報酬設定方法およびプログラム
JP2007306066A (ja) * 2006-05-08 2007-11-22 Funai Electric Co Ltd テレビ放送システム、デジタル映像放送システム、ハードディスク内蔵型テレビジョン受像機、及び映像再生装置
US20070283384A1 (en) * 2006-05-31 2007-12-06 Sbc Knowledge Ventures, Lp System and method of providing targeted advertisements
US20080046919A1 (en) * 2006-08-16 2008-02-21 Targeted Media Services Ltd. Method and system for combining and synchronizing data streams

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20080065589A (ko) * 2005-09-02 2008-07-14 에이더블유에스 컨버전스 테크놀로지스, 아이엔씨 광고에 대한 사용자 제어를 위한 시스템, 방법, 장치 및컴퓨터 매체
KR20080090165A (ko) * 2007-04-04 2008-10-08 삼성전자주식회사 Ｐｉｐ를 이용한 디지털 방송 제공 시스템, 장치 및 방법
KR20090051523A (ko) * 2007-11-19 2009-05-22 김명선 방송통신융합 환경에서의 시청자 선택에 의한 광고시스템및 광고방법

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2521354A4 *

Also Published As

Publication number Publication date
JP2013516831A (ja) 2013-05-13
EP2521354A4 (en) 2014-03-12
US8893175B2 (en) 2014-11-18
CN103380617B (zh) 2017-02-22
CN103380617A (zh) 2013-10-30
WO2011081480A9 (ko) 2012-01-12
WO2011081480A2 (ko) 2011-07-07
KR20110079256A (ko) 2011-07-07
KR101092810B1 (ko) 2011-12-12
JP5750451B2 (ja) 2015-07-22
EP2521354A2 (en) 2012-11-07
US20130117783A1 (en) 2013-05-09

Similar Documents

Publication Publication Date Title
WO2011081480A3 (ko) 시청자의 광고허용에 따라 유료 방송콘텐츠를 무상으로 제공하는 방송서비스 방법
WO2013036002A3 (ko) 재핑 광고 서비스를 위한 방법 및 시스템
WO2009046099A3 (en) Auctioning provider pricing
WO2009024874A3 (en) System and method for auctioning targeted advertisement placement for video audiences
WO2012112722A3 (en) Electronic interpersonal advertising
WO2009113047A3 (en) Apparatus and method for targeted advertisement
WO2010126801A3 (en) Implicit rating of advertisements
WO2008122055A3 (en) A system and method for generating and paying for ad listings for association with search results or other content
WO2012023076A3 (en) Television and social network interworking system and method
WO2011081788A3 (en) Targeting applications with advertisements
WO2011094734A3 (en) Integrated advertising system
WO2010088479A3 (en) Advertisement slot configuration
WO2009116034A3 (en) Video e-commerce
EP2260445A4 (en) SYSTEM AND METHOD FOR SUPPLIER OF ADVERTISEMENT EDITING SERVICES WITH CONDITIONAL FEES
WO2012108708A3 (ko) 지역 광고 시스템 및 지역 광고 가격 산출 방법
IN2014DN03175A (ko)
WO2015119625A3 (en) Advertisement price discounting
WO2010016730A3 (ko) 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템
WO2010027243A3 (ko) 온라인 광고에 대한 과금을 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2010028111A3 (en) System and method for delivering preference-based content and advertising
GB201009584D0 (en) Pay per audience engine for digital signage advertising
WO2010132566A3 (en) Distributing content
EP2250582A4 (en) ESTABLISHING VIDEO ADVERTISING PRIZES
WO2010032928A3 (ko) 입찰 시작가를 이용한 광고 제공 방법 및 시스템
WO2010016731A3 (ko) 광고노출순위에 따른 가중치를 이용하여 광고를 제공하는 방법 및 시스템

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 10841312

Country of ref document: EP

Kind code of ref document: A1

WWE Wipo information: entry into national phase

Ref document number: 2012547033

Country of ref document: JP

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 2010841312

Country of ref document: EP