WO2010016730A3 - 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템 - Google Patents

광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템 Download PDF

Info

Publication number
WO2010016730A3
WO2010016730A3 PCT/KR2009/004384 KR2009004384W WO2010016730A3 WO 2010016730 A3 WO2010016730 A3 WO 2010016730A3 KR 2009004384 W KR2009004384 W KR 2009004384W WO 2010016730 A3 WO2010016730 A3 WO 2010016730A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
bid price
per unit
unit time
price per
Prior art date
Application number
PCT/KR2009/004384
Other languages
English (en)
French (fr)
Other versions
WO2010016730A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
Original Assignee
엔에이치엔비지니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비지니스플랫폼 주식회사 filed Critical 엔에이치엔비지니스플랫폼 주식회사
Priority to JP2011522010A priority Critical patent/JP2011530732A/ja
Priority to US13/057,397 priority patent/US20110208596A1/en
Publication of WO2010016730A2 publication Critical patent/WO2010016730A2/ko
Publication of WO2010016730A3 publication Critical patent/WO2010016730A3/ko

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템을 개시한다. 광고 제공 방법은 광고주로부터 입력된 평균 입찰가 및 광고 트래픽에 기초하여 단위시간 입찰가를 결정하는 단계 및 상기 단위시간 입찰가에 기초하여 상기 광고주의 광고에 대한 과금액을 결정하는 단계를 포함한다.
PCT/KR2009/004384 2008-08-05 2009-08-05 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템 WO2010016730A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2011522010A JP2011530732A (ja) 2008-08-05 2009-08-05 広告トラフィックに応じて単位時間入札額を調整して広告を提供する方法およびシステム
US13/057,397 US20110208596A1 (en) 2008-08-05 2009-08-05 Method and system for providing advertising in which the bid price per unit time is adjusted in accordance with advertising traffic

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020080076439A KR101012165B1 (ko) 2008-08-05 2008-08-05 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를제공하는 방법 및 시스템
KR10-2008-0076439 2008-08-05

Publications (2)

Publication Number Publication Date
WO2010016730A2 WO2010016730A2 (ko) 2010-02-11
WO2010016730A3 true WO2010016730A3 (ko) 2010-05-27

Family

ID=41664100

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004384 WO2010016730A2 (ko) 2008-08-05 2009-08-05 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템

Country Status (4)

Country Link
US (1) US20110208596A1 (ko)
JP (1) JP2011530732A (ko)
KR (1) KR101012165B1 (ko)
WO (1) WO2010016730A2 (ko)

Families Citing this family (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10957002B2 (en) 2010-08-06 2021-03-23 Google Llc Sequence dependent or location based operation processing of protocol based data message transmissions
US10013978B1 (en) 2016-12-30 2018-07-03 Google Llc Sequence dependent operation processing of packet based data message transmissions
KR101643179B1 (ko) * 2010-11-11 2016-07-27 네이버 주식회사 추천 키워드를 제공하는 시스템 및 방법
US20130197993A1 (en) * 2012-01-26 2013-08-01 Microsoft Corporation Advertiser Modeling
US9767479B2 (en) * 2012-06-25 2017-09-19 Google Inc. System and method for deploying ads based on a content exposure interval
US10614801B2 (en) 2012-06-25 2020-04-07 Google Llc Protocol based computer network exposure interval content item transmission
US11218434B2 (en) 2013-06-12 2022-01-04 Google Llc Audio data packet status determination
US20190279289A1 (en) * 2013-08-05 2019-09-12 Google Inc. Content item distribution based on user interactions
US20150120432A1 (en) * 2013-10-29 2015-04-30 Microsoft Corporation Graph-based ranking of items
WO2015196469A1 (en) 2014-06-27 2015-12-30 Google Inc. Automated creative extension selection for content performance optimization
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
KR101725228B1 (ko) * 2015-09-25 2017-04-12 주식회사 에코마케팅 입찰 관련 이력 데이터에 기반한 키워드 광고에서의 자동 입찰 시스템, 방법 및 입찰 관리 서버
US10140256B2 (en) * 2016-03-01 2018-11-27 Google Llc Location specific content visualization formatting
CN111144984A (zh) * 2019-12-24 2020-05-12 北京汇牛科技有限公司 广告竞价优化方法、装置及存储介质
CN113222633A (zh) * 2020-02-04 2021-08-06 张勇强 广告商组队竞争分时间段广告位的广告方法
US11676173B1 (en) * 2022-04-27 2023-06-13 Content Square SAS Webpage zone exposure rate optimization
CN115796969A (zh) * 2022-10-21 2023-03-14 深圳新度博望科技有限公司 确定广告投放策略的方法、装置、计算机设备及存储介质

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR100834446B1 (ko) * 2006-10-10 2008-06-04 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005031589A1 (en) * 2003-09-23 2005-04-07 Marchex, Inc. Performance-based online advertising system and method
US7904337B2 (en) * 2004-10-19 2011-03-08 Steve Morsa Match engine marketing
KR20070038753A (ko) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 광고 영역별 입찰에 따른 인터넷 광고 시스템 및 그 제어방법
US20110246289A1 (en) * 2008-09-16 2011-10-06 Reply! Inc. Click marketplace system and method with enhanced click traffic auctions

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045594A (ko) * 1999-11-05 2001-06-05 황병주 시간 스케쥴링된 배너 광고 제공 장치 및 그 방법
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR100834446B1 (ko) * 2006-10-10 2008-06-04 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
KR101012165B1 (ko) 2011-02-07
US20110208596A1 (en) 2011-08-25
KR20100016812A (ko) 2010-02-16
JP2011530732A (ja) 2011-12-22
WO2010016730A2 (ko) 2010-02-11

Similar Documents

Publication Publication Date Title
WO2010016730A3 (ko) 광고 트래픽에 따라 단위시간 입찰가를 조절하여 광고를 제공하는 방법 및 시스템
WO2006062760A3 (en) Method and system for pricing electronic advertisements
WO2010132854A3 (en) System and method for applying content quality controls to online display advertising
WO2009024874A3 (en) System and method for auctioning targeted advertisement placement for video audiences
WO2009094292A3 (en) Systems and methods for distributing electronic media
WO2010045424A3 (en) Mobile device advertising
WO2012082219A3 (en) Price formation in location-based advertising networks
WO2010009437A3 (en) Advertising inventory allocation
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2010051496A3 (en) Network proxy bidding system
WO2008021906A3 (en) Interest targeting
WO2007061877A3 (en) Fraud detection in web-based advertising
WO2007108972A3 (en) Method and apparatus for advertising on a vehicle
WO2010135003A3 (en) Dynamic, local targeted advertising systems and methods
WO2010118201A3 (en) Systems and methods for controlling bidding for online advertising campaigns
WO2009099962A3 (en) Online map advertising
WO2012025933A8 (en) An advertising system
WO2011094734A3 (en) Integrated advertising system
WO2010030116A3 (ko) 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
WO2010036021A3 (ko) 광고 노출량 조절 방법 및 시스템
WO2007028173A3 (en) Methods and apparatuses for scheduling pay-per-call advertising
WO2007134309A3 (en) Systems, methods, and apparatuses for advertisement generation, selection and distribution system registration
WO2008042853A3 (en) Personalized consumer advertising placement
WO2008021022A3 (en) Computing system for monetizing calendar applications
WO2010117605A3 (en) Advertisement scheduling in a packet-based media-delivery system

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09805191

Country of ref document: EP

Kind code of ref document: A2

ENP Entry into the national phase

Ref document number: 2011522010

Country of ref document: JP

Kind code of ref document: A

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 13057397

Country of ref document: US

122 Ep: pct application non-entry in european phase

Ref document number: 09805191

Country of ref document: EP

Kind code of ref document: A2